{"id":50979,"date":"2024-05-20T18:07:05","date_gmt":"2024-05-20T11:07:05","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=50979"},"modified":"2024-05-20T18:12:14","modified_gmt":"2024-05-20T11:12:14","slug":"marketing-cho-cong-ty-cong-nghe","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/marketing\/marketing-cho-cong-ty-cong-nghe\/","title":{"rendered":"Marketing cho c\u00f4ng ty c\u00f4ng ngh\u1ec7 [To\u00e0n t\u1eadp]"},"content":{"rendered":"\n<p><em>C\u00f9ng Sao Kim Branding t\u00ecm hi\u1ec3u to\u00e0n b\u1ed9 <strong>h\u01b0\u1edbng d\u1eabn l\u00e0m Marketing cho c\u00f4ng ty c\u00f4ng ngh\u1ec7<\/strong> trong b\u00e0i vi\u1ebft n\u00e0y. B\u00e0i vi\u1ebft bao g\u1ed3m quy tr\u00ecnh, m\u00f4 h\u00ecnh, chi\u1ebfn l\u01b0\u1ee3c, k\u1ebf ho\u1ea1ch, case studies v\u00e0 nhi\u1ec1u th\u00f4ng tin kh\u00e1c gi\u00fap b\u1ea1n c\u00f3 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin, h\u01b0\u1edbng d\u1eabn tri\u1ec3n khai ngay.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/huong-dan-cach-lam-marketing-cho-cong-ty-cong-nghe.png\" alt=\"H\u01b0\u1edbng d\u1eabn c\u00e1ch l\u00e0m marketing cho c\u00f4ng ty c\u00f4ng ngh\u1ec7\" class=\"wp-image-51081\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/huong-dan-cach-lam-marketing-cho-cong-ty-cong-nghe.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/huong-dan-cach-lam-marketing-cho-cong-ty-cong-nghe-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/huong-dan-cach-lam-marketing-cho-cong-ty-cong-nghe-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, h\u00e3y t\u00ecm hi\u1ec3u m\u1ed9t ch\u00fat v\u1ec1 c\u00f4ng ty c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 lo\u1ea1i h\u00ecnh c\u00f4ng ty c\u00f4ng ngh\u1ec7?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1.1. C\u00f4ng ty c\u00f4ng ngh\u1ec7 l\u00e0 g\u00ec?<\/h3>\n\n\n\n<p><strong>C\u00f4ng ty c\u00f4ng ngh\u1ec7<\/strong> l\u00e0 m\u1ed9t lo\u1ea1i c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7, t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n, s\u1ea3n xu\u1ea5t v\u00e0 <strong>cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f4ng ngh\u1ec7<\/strong>. C\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 th\u01b0\u1eddng l\u00e0 n\u1eb1m trong l\u0129nh v\u1ef1c vi\u1ec5n th\u00f4ng, ph\u1ea7n c\u1ee9ng, ph\u1ea7n m\u1ec1m, truy\u1ec1n th\u00f4ng m\u1ea1ng, c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0 c\u00e1c ng\u00e0nh l\u0129nh v\u1ef1c li\u00ean quan \u0111\u1ebfn c\u00f4ng ngh\u1ec7 kh\u00e1c.<\/p>\n\n\n\n<p>C\u00f4ng ty c\u00f4ng ngh\u1ec7 th\u01b0\u1eddng c\u00f3 t\u00ednh s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 s\u00e1ng t\u1ea1o cao, lu\u00f4n t\u00ecm ki\u1ebfm c\u00e1ch \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.2. C\u00e1c lo\u1ea1i h\u00ecnh c\u00f4ng ty c\u00f4ng ngh\u1ec7<\/h3>\n\n\n\n<p>Tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay, c\u00f3 nhi\u1ec1u lo\u1ea1i h\u00ecnh c\u00f4ng ty c\u00f4ng ngh\u1ec7 ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 lo\u1ea1i h\u00ecnh c\u00f4ng ty c\u00f4ng ngh\u1ec7 ph\u1ed5 bi\u1ebfn:<\/p>\n\n\n\n<p><strong>C\u00f4ng ty ph\u1ea7n m\u1ec1m<\/strong><\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng c\u00f4ng ty t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 ph\u00e2n ph\u1ed1i c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ea7n m\u1ec1m. C\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 ph\u00e1t tri\u1ec3n website, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, ph\u1ea7n m\u1ec1m doanh nghi\u1ec7p, gi\u1ea3i ph\u00e1p l\u01b0u tr\u1eef \u0111\u00e1m m\u00e2y v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa.<\/p>\n\n\n\n<p><strong>C\u00f4ng ty ph\u1ea7n c\u1ee9ng<\/strong><\/p>\n\n\n\n<p>C\u00e1c c\u00f4ng ty ph\u1ea7n c\u1ee9ng t\u1eadp trung v\u00e0o vi\u1ec7c thi\u1ebft k\u1ebf, s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ea7n c\u1ee9ng c\u00f4ng ngh\u1ec7. Nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m m\u00e1y t\u00ednh, \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, m\u00e1y t\u00ednh b\u1ea3ng, linh ki\u1ec7n m\u00e1y t\u00ednh, thi\u1ebft b\u1ecb m\u1ea1ng v\u00e0 nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 ph\u1ea7n c\u1ee9ng t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 kh\u00e1c.<\/p>\n\n\n\n<p><strong>C\u00f4ng ty vi\u1ec5n th\u00f4ng<\/strong><\/p>\n\n\n\n<p>C\u00e1c c\u00f4ng ty vi\u1ec5n th\u00f4ng t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 vi\u1ec5n th\u00f4ng, bao g\u1ed3m \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, internet, truy\u1ec1n h\u00ecnh v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 li\u00ean quan kh\u00e1c. C\u00f4ng ty vi\u1ec5n th\u00f4ng c\u00f3 th\u1ec3 l\u00e0 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 vi\u1ec5n th\u00f4ng \u0111a qu\u1ed1c gia ho\u1eb7c l\u00e0 nh\u00e0 m\u1ea1ng di \u0111\u1ed9ng ho\u1eb7c internet \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n\n\n\n<p><strong>C\u00f4ng ty truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1<\/strong><\/p>\n\n\n\n<p>C\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 truy\u1ec1n th\u00f4ng v\u00e0 Marketing s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 s\u1ed1. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 nh\u01b0 c\u00f4ng ngh\u1ec7 marketing\/ truy\u1ec1n th\u00f4ng, cung c\u1ea5p c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o v\u00e0 nhi\u1ec1u d\u1ecbch v\u1ee5 truy\u1ec1n th\u00f4ng kh\u00e1c.<\/p>\n\n\n\n<p>&#8230;<\/p>\n\n\n\n<p>M\u1ed7i lo\u1ea1i h\u00ecnh c\u00f4ng ty c\u00f4ng ngh\u1ec7 c\u00f3 s\u1ef1 \u0111\u1eb7c tr\u01b0ng ri\u00eang v\u00e0 \u0111\u00f3ng g\u00f3p quan tr\u1ecdng v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7 trong c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c nhau.<\/p>\n\n\n\n<p>Quy m\u00f4 v\u00e0 ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c c\u00f4ng ty c\u0169ng c\u00f3 th\u1ec3 kh\u00e1c nhau, tuy nhi\u00ean, h\u1ecd \u0111\u1ec1u chung m\u1ee5c ti\u00eau l\u00e0 t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u00f4ng ngh\u1ec7 mang t\u00ednh \u0111\u1ed9t ph\u00e1, bi\u1ebfn c\u00f4ng vi\u1ec7c truy\u1ec1n th\u1ed1ng tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n nh\u1edd c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.3. 2 M\u00f4 h\u00ecnh c\u00f4ng ty c\u00f4ng ngh\u1ec7 ph\u1ed5 bi\u1ebfn<\/h3>\n\n\n\n<p>Trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7, c\u00f3 2 m\u00f4 h\u00ecnh kinh doanh ph\u1ed5 bi\u1ebfn \u0111\u00f3 l\u00e0 Outsource v\u00e0 Product.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">C\u00f4ng ty Outsource<\/h4>\n\n\n\n<p>M\u00f4 h\u00ecnh Outsourcing l\u00e0 m\u1ed9t trong nh\u1eefng m\u00f4 h\u00ecnh kinh doanh ph\u1ed5 bi\u1ebfn trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7. Theo m\u00f4 h\u00ecnh n\u00e0y, m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 s\u1ebd cung c\u1ea5p d\u1ecbch v\u1ee5 tri\u1ec3n khai k\u1ef9 thu\u1eadt cho \u0111\u1ed1i t\u00e1c.<\/p>\n\n\n\n<p>M\u00f4 h\u00ecnh Outsoure th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c c\u00f4ng vi\u1ec7c nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m<\/li>\n\n\n\n<li>Qu\u1ea3n l\u00fd h\u1ec7 th\u1ed1ng v\u00e0 h\u1ea1 t\u1ea7ng m\u1ea1ng<\/li>\n\n\n\n<li>H\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0n<\/li>\n\n\n\n<li>Nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00f4ng ngh\u1ec7 th\u00f4ng tin kh\u00e1c<\/li>\n<\/ul>\n\n\n\n<p>\u01afu \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh Outsouce:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gi\u1ea3m chi ph\u00ed c\u1ed1 \u0111\u1ecbnh<\/strong>: Outsoure cho ph\u00e9p c\u00f4ng ty c\u00f4ng ngh\u1ec7 ti\u1ebft ki\u1ec7m chi ph\u00ed \u0111\u1ea7u t\u01b0 v\u00e0o c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng, nh\u00e2n s\u1ef1 v\u00e0 \u0111\u00e0o t\u1ea1o. Ho\u1eb7c c\u0169ng kh\u00f4ng c\u1ea7n x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed9t \u0111\u1ed9i ng\u0169 k\u1ef9 thu\u1eadt ri\u00eang, h\u1ecd c\u00f3 th\u1ec3 thu\u00ea nh\u1eefng chuy\u00ean gia t\u1eeb c\u00e1c c\u00f4ng ty Outsource kh\u00e1c.<\/li>\n\n\n\n<li><strong>T\u0103ng c\u01b0\u1eddng linh ho\u1ea1t<\/strong>: M\u00f4 h\u00ecnh Outsoure gi\u00fap c\u00f4ng ty t\u1ef1 do \u0111i\u1ec1u ch\u1ec9nh quy m\u00f4 c\u00f4ng vi\u1ec7c theo nhu c\u1ea7u v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 linh ho\u1ea1t trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. C\u00f4ng ty c\u00f3 th\u1ec3 thu\u00ea v\u00e0 ch\u1ea5m d\u1ee9t d\u1ecbch v\u1ee5 theo y\u00eau c\u1ea7u v\u00e0 kh\u00f4ng ph\u1ea3i ch\u1ecbu tr\u00e1ch nhi\u1ec7m tr\u1ef1c ti\u1ebfp v\u1ec1 vi\u1ec7c qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 v\u00e0 h\u1ea1 t\u1ea7ng.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">C\u00f4ng ty Product<\/h4>\n\n\n\n<p>M\u00f4 h\u00ecnh Product l\u00e0 m\u00f4 h\u00ecnh trong \u0111\u00f3 c\u00f4ng ty c\u00f4ng ngh\u1ec7 s\u1ebd t\u1eadp trung v\u00e0o ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3, sau \u0111\u00f3 b\u00e1n ho\u1eb7c cho thu\u00ea s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1ea3n ph\u1ea9m SaaS (Software as a Service)<\/li>\n\n\n\n<li>S\u1ea3n ph\u1ea9m CRM, ERP<\/li>\n\n\n\n<li>S\u1ea3n ph\u1ea9m IoT<\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ul>\n\n\n\n<p>\u1ede Vi\u1ec7t Nam, c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 t\u1eadp trung ch\u1ee7 y\u1ebfu trong m\u1ea3ng ph\u1ea7n m\u1ec1m, v\u00ec v\u1eady c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd nghe th\u1ea5y kh\u00e1i ni\u1ec7m Outsource v\u00e0 Product nhi\u1ec1u h\u01a1n \u1edf m\u1ea3ng ph\u1ea7n m\u1ec1m.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, b\u1ea3n ch\u1ea5t c\u1ee7a 2 m\u00f4 h\u00ecnh n\u00e0y l\u00e0, m\u1ed9t m\u00f4 h\u00ecnh th\u00ec b\u00e1n d\u1ecbch v\u1ee5, m\u1ed9t m\u00f4 h\u00ecnh th\u00ec b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 (S\u1ea3n ph\u1ea9m \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 ph\u1ea7n m\u1ec1m, ph\u1ea7n c\u1ee9ng ho\u1eb7c k\u1ebft h\u1ee3p c\u1ea3 c\u1ee9ng v\u00e0 m\u1ec1m)<\/p>\n\n\n\n<p>\u01afu \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh Product:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gi\u1ea3m chi ph\u00ed trong d\u00e0i h\u1ea1n<\/strong>: C\u00f4ng ty l\u00e0m Product c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n 1 s\u1ea3n ph\u1ea9m v\u00e0 b\u00e1n cho h\u00e0ng tr\u0103m, h\u00e0ng ngh\u00ecn c\u00f4ng ty kh\u00e1c. Sau giai \u0111o\u1ea1n \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u, s\u1ea3n ph\u1ea9m \u0111\u00f3 c\u00f3 th\u1ec3 gi\u00fap c\u00f4ng ty mang l\u1ea1i doanh thu cao trong khi chi ph\u00ed \u0111\u1ee7 t\u1ed1t c\u00f3 th\u1ec3 mang l\u1ea1i s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong d\u00e0i h\u1ea1n.<\/li>\n\n\n\n<li><strong>T\u1eadp trung s\u00e2u v\u00e0o c\u00f4ng ngh\u1ec7<\/strong>: C\u00f4ng ty l\u00e0m Product c\u00f3 th\u1eddi gian v\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 t\u1eadp trung s\u00e2u h\u01a1n v\u00e0o tech stack c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m mang l\u1ee3i th\u1ebf kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Xem ngay <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/giai-phap\/phong-marketing-tinh-gon\/\" target=\"_blank\" data-type=\"giai-phap\" data-id=\"47028\" rel=\"noreferrer noopener\">gi\u1ea3i ph\u00e1p Marketing tinh g\u1ecdn<\/a><\/strong>, gi\u00fap c\u00f4ng ty b\u1ea1n tri\u1ec3n khai marketing tinh g\u1ecdn, hi\u1ec7u qu\u1ea3 v\u00e0 nhanh ch\u00f3ng.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Quy tr\u00ecnh l\u00e0m marketing cho c\u00f4ng ty c\u00f4ng ngh\u1ec7<\/h2>\n\n\n\n<p>\u0110\u1ec3 l\u00e0m Marketing b\u00e0i b\u1ea3n, chuy\u00ean nghi\u1ec7p cho c\u00f4ng ty c\u00f4ng ngh\u1ec7 b\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u theo quy tr\u00ecnh ti\u00eau chu\u1ea9n. Sau \u0111\u00f3, trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai c\u1ee5 th\u1ec3 s\u1ebd \u0111i\u1ec1u ch\u1ec9nh th\u00eam \u0111\u1ec3 ph\u00f9 h\u1ee3p trong b\u1ed1i c\u1ea3nh kh\u00e1c nhau.<\/p>\n\n\n\n<p>Quy tr\u00ecnh c\u0169ng gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u00e0 \u0111\u1ea3m b\u1ea3o c\u00f3 ho\u1ea1t \u0111\u1ed9ng marketing c\u00f3 t\u00ednh kh\u1ea3 thi v\u00e0 th\u00e0nh c\u00f4ng cao h\u01a1n.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ee7a quy tr\u00ecnh l\u00e0m marketing l\u00e0&#8230;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.1. Nghi\u00ean c\u1ee9u<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">2.1.1. Nghi\u00ean c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i<\/h4>\n\n\n\n<p>M\u1ed9t y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n \u0111\u1ec3 th\u00e0nh c\u00f4ng khi l\u00e0m marketing cho c\u00f4ng ty c\u00f4ng ngh\u1ec7 l\u00e0 c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng v\u00e0 c\u01a1 h\u1ed9i trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n<p><strong>T\u00ednh \u0111a d\u1ea1ng c\u00f4ng ngh\u1ec7<\/strong>:<\/p>\n\n\n\n<p>Th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 \u0111a d\u1ea1ng v\u00e0 phong ph\u00fa, bao g\u1ed3m c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 ph\u1ea7n m\u1ec1m, ph\u1ea7n c\u1ee9ng, truy\u1ec1n th\u00f4ng, vi\u1ec5n th\u00f4ng, IoT (Internet of Things), tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 nhi\u1ec1u c\u00f4ng ngh\u1ec7 kh\u00e1c. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra s\u1ef1 c\u1ea1nh tranh v\u00e0 \u0111a d\u1ea1ng v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n<p><strong>T\u00ednh \u0111\u1ed5i m\u1edbi v\u00e0 c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn:<\/strong><\/p>\n\n\n\n<p>Th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 ph\u00e1t tri\u1ec3n li\u00ean t\u1ee5c. C\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 c\u1ea7n t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 gi\u1ea3i ph\u00e1p ti\u00ean ti\u1ebfn \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u1ea1nh tranh. C\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 ti\u1ec1n ti\u1ebfn nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, m\u00e1y h\u1ecdc v\u00e0 blockchain \u0111ang t\u1ea1o ra c\u00e1c c\u01a1 h\u1ed9i m\u1edbi cho c\u00f4ng ty c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n<p><strong>T\u00ednh t\u0103ng tr\u01b0\u1edfng nhanh v\u00e0 s\u1ef1 c\u1ea1nh tranh:<\/strong><\/p>\n\n\n\n<p>Th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 th\u01b0\u1eddng c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng r\u1ea5t nhanh v\u00e0 s\u1ef1 c\u1ea1nh tranh cao. C\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 ph\u1ea3i \u0111\u1ed3ng th\u1eddi t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng c\u1ea1nh tranh, t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ed9t ph\u00e1 \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh m\u1ea1nh m\u1ebd.<\/p>\n\n\n\n<p><strong>T\u00ednh to\u00e0n c\u1ea7u v\u00e0 li\u00ean k\u1ebft:<\/strong><\/p>\n\n\n\n<p>Th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 c\u00f3 t\u00ednh qu\u1ed1c t\u1ebf v\u00e0 li\u00ean k\u1ebft cao. C\u00f4ng ty c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng tr\u00ean ph\u1ea1m vi to\u00e0n c\u1ea7u v\u00e0 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i li\u00ean k\u1ebft v\u00e0 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c v\u00e0 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1c tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<p><strong>T\u00ednh kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n<\/strong><\/p>\n\n\n\n<p>Th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n v\u1edbi vi\u1ec7c xu\u1ea5t hi\u1ec7n c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 xu h\u01b0\u1edbng m\u1edbi. C\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 c\u1ea7n theo k\u1ecbp xu h\u01b0\u1edbng v\u00e0 c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u1ec3 duy tr\u00ec s\u1ef1 c\u1ea1nh tranh v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u v\u00e0 \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 cung c\u1ea5p cho c\u00f4ng ty nh\u1eefng th\u00f4ng tin v\u00e0 th\u00f4ng s\u1ed1 quan tr\u1ecdng h\u1ed7 tr\u1ee3 vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>Trong giai \u0111o\u1ea1n nghi\u00ean c\u1ee9u v\u00e0 \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7, c\u00f4ng ty c\u1ea7n ti\u1ebfn h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Thu th\u1eadp d\u1eef li\u1ec7u:<\/strong> Thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin chi ti\u1ebft v\u1ec1 th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7, bao g\u1ed3m c\u1ea3 k\u00edch th\u01b0\u1edbc th\u1ecb tr\u01b0\u1eddng, xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. C\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c ngu\u1ed3n th\u00f4ng tin nh\u01b0 b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng, nghi\u00ean c\u1ee9u ng\u00e0nh, b\u00e1o ch\u00ed v\u00e0 c\u00e1c ngu\u1ed3n th\u00f4ng tin tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Xem x\u00e9t k\u1ef9 v\u1ec1 xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7:<\/strong> \u0110\u1eb7c bi\u1ec7t xem x\u00e9t c\u00e1c xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 m\u1edbi nh\u01b0 (AI, Blockchain, Big Data\u2026) \u0111\u1ec3 h\u1ed7 tr\u1ee3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing ph\u00f9 h\u1ee3p trong d\u00e0i h\u1ea1n.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ea1nh tranh<\/strong>: Ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng. X\u00e1c \u0111\u1ecbnh r\u00f5 m\u00f4i tr\u01b0\u1eddng ng\u00e0nh \u0111ang c\u00f3 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh nh\u01b0 th\u1ebf n\u00e0o, c\u01a1 h\u1ed9i n\u1eb1m \u1edf \u0111\u00e2u?<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong>: X\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Vi\u1ec7c n\u00e0y \u0111\u00f2i h\u1ecfi \u0111\u1ecbnh r\u00f5 \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi v\u00e0 nhu c\u1ea7u.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng v\u00e0 c\u01a1 h\u1ed9i<\/strong>: D\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch, b\u1ea1n c\u1ea7n \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng v\u00e0 c\u01a1 h\u1ed9i th\u1ef1c hi\u1ec7n marketing cho s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u00f4ng ngh\u1ec7 c\u1ee7a m\u00ecnh.<\/li>\n<\/ul>\n\n\n\n<p>Qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u v\u00e0 \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng \u0111i v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing cho c\u00f4ng ty c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n<p>T\u00f9y theo quy m\u00f4 doanh nghi\u1ec7p, m\u1ee5c ti\u00eau tham v\u1ecdng nh\u01b0 th\u1ebf n\u00e0o, giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u s\u00e2u, r\u1ed9ng kh\u00e1c nhau.<\/p>\n\n\n\n<p>Nh\u00ecn chung, nghi\u00ean c\u1ee9u l\u00e0 ho\u1ea1t \u0111\u1ed9ng b\u1eaft bu\u1ed9c n\u1ebfu mu\u1ed1n gi\u1ea3m thi\u1ec3u r\u1ee7i ro cho ho\u1ea1t \u0111\u1ed9ng marketing. Hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u01a1 h\u1ed9i, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m Marketing t\u1eadp trung v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2.1.2. Nghi\u00ean c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong<\/h4>\n\n\n\n<p>Ngo\u00e0i vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng, m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00e1c trong quy tr\u00ecnh l\u00e0m marketing cho c\u00f4ng ty c\u00f4ng ngh\u1ec7 l\u00e0 nghi\u00ean c\u1ee9u n\u1ed9i t\u1ea1i.<\/p>\n\n\n\n<p>C\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 th\u01b0\u1eddng c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m nh\u01b0 sau:<\/p>\n\n\n\n<p><strong>T\u00ednh \u0111\u1ed5i m\u1edbi:<\/strong><\/p>\n\n\n\n<p>C\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 th\u01b0\u1eddng nh\u1ea5n m\u1ea1nh v\u00e0o vi\u1ec7c \u0111\u1ed5i m\u1edbi \u0111\u1ec3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi, s\u00e1ng t\u1ea1o v\u00e0 ti\u00ean ti\u1ebfn. H\u1ecd t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 \u00e1p d\u1ee5ng nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 v\u00e0o s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p><strong>Chuy\u00ean m\u00f4n c\u00f4ng ngh\u1ec7:<\/strong><\/p>\n\n\n\n<p>C\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 s\u1edf h\u1eefu ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n s\u00e2u v\u1ec1 c\u00f4ng ngh\u1ec7 trong l\u0129nh v\u1ef1c c\u1ee7a h\u1ecd. H\u1ecd c\u00f3 c\u00e1c chuy\u00ean gia k\u1ef9 thu\u1eadt, l\u1eadp tr\u00ecnh vi\u00ean v\u00e0 c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u gi\u1ecfi trong vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn.<\/p>\n\n\n\n<p><strong>Ch\u1ea1y \u0111ua \u0111\u1ed9t ph\u00e1:<\/strong><\/p>\n\n\n\n<p>Nhi\u1ec1u c\u00f4ng ty c\u00f4ng ngh\u1ec7 \u0111ang l\u00e0m thay \u0111\u1ed5i ng\u00e0nh c\u00f4ng nghi\u1ec7p truy\u1ec1n th\u1ed1ng b\u1eb1ng c\u00e1ch mang \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ed9t ph\u00e1, t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn vi\u1ec7c kinh doanh. H\u1ecd th\u00e1ch th\u1ee9c c\u00e1c m\u00f4 h\u00ecnh kinh doanh hi\u1ec7n c\u00f3 v\u00e0 cung c\u1ea5p nh\u1eefng gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3, ti\u1ec7n l\u1ee3i ho\u1eb7c ti\u1ebft ki\u1ec7m chi ph\u00ed h\u01a1n.<\/p>\n\n\n\n<p><strong>C\u1ea1nh tranh cao:<\/strong><\/p>\n\n\n\n<p>L\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 \u0111\u1eb7c bi\u1ec7t c\u1ea1nh tranh, v\u1edbi c\u00e1c c\u00f4ng ty c\u1ea1nh tranh nhau \u0111\u1ec3 chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng v\u00e0 tr\u1edf th\u00e0nh nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o trong ng\u00e0nh. M\u00f4i tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 \u0111\u00f2i h\u1ecfi s\u1ef1 linh ho\u1ea1t, kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u00e0 ph\u1ea3n \u1ee9ng nhanh v\u1edbi thay \u0111\u1ed5i.<\/p>\n\n\n\n<p><strong>Qu\u1ed1c t\u1ebf h\u00f3a:<\/strong><\/p>\n\n\n\n<p>C\u00f4ng ty c\u00f4ng ngh\u1ec7 c\u00f3 kh\u1ea3 n\u0103ng ho\u1ea1t \u0111\u1ed9ng tr\u00ean to\u00e0n c\u1ea7u v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u00e0 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c v\u00e0 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. H\u1ecd khai th\u00e1c c\u01a1 h\u1ed9i t\u1eeb s\u1ef1 li\u00ean k\u1ebft qu\u1ed1c t\u1ebf \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p><strong>T\u1eadp trung v\u00e0o ng\u01b0\u1eddi d\u00f9ng:<\/strong><\/p>\n\n\n\n<p>C\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 c\u00f3 xu h\u01b0\u1edbng \u0111\u1eb7t s\u1ef1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng l\u00ean h\u00e0ng \u0111\u1ea7u v\u00e0 c\u1ed1 g\u1eafng t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. H\u1ecd t\u1eadp trung v\u00e0o t\u00ednh ti\u1ec7n l\u1ee3i, \u0111\u01a1n gi\u1ea3n v\u00e0 thi\u1ebft k\u1ebf th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 s\u1ef1 trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>Trong qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u n\u1ed9i t\u1ea1i doanh nghi\u1ec7p, b\u1ea1n c\u1ea7n ti\u1ebfn h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110\u00e1nh gi\u00e1 v\u1ecb tr\u00ed tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/strong>: X\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed v\u00e0 vai tr\u00f2 c\u1ee7a c\u00f4ng ty trong ng\u00e0nh c\u00f4ng ngh\u1ec7. Xem x\u00e9t c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 nh\u1eefng \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu c\u1ee7a m\u00ecnh so v\u1edbi c\u00e1c c\u00f4ng ty kh\u00e1c. Vi\u1ec7c n\u00e0y gi\u00fap x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o m\u00e0 c\u00f4ng ty c\u00f3 th\u1ec3 cung c\u1ea5p cho th\u1ecb tr\u01b0\u1eddng.<\/li>\n\n\n\n<li><strong>X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu<\/strong>: Ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ee9c m\u1ea1nh n\u1ed9i t\u1ea1i, k\u1ef9 n\u0103ng, c\u00f4ng ngh\u1ec7, quy tr\u00ecnh v\u00e0 h\u1ec7 th\u1ed1ng hi\u1ec7n c\u00f3. Nh\u1eadn bi\u1ebft c\u00e1c \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 t\u00ecm ra c\u00e1ch t\u1eadn d\u1ee5ng c\u00e1c \u0111i\u1ec3m m\u1ea1nh v\u00e0 c\u1ea3i thi\u1ec7n c\u00e1c \u0111i\u1ec3m y\u1ebfu \u0111\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh.<\/li>\n\n\n\n<li><strong>Xem x\u00e9t \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong>: X\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. X\u00e2y d\u1ef1ng m\u1ed9t h\u00ecnh \u1ea3nh nh\u1ea5t qu\u00e1n v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh.<\/li>\n\n\n\n<li><strong>So s\u00e1nh v\u1edbi \u0111\u1ed1i th\u1ee7<\/strong>: So s\u00e1nh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, t\u00ecm hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kho\u1ea3ng c\u00e1ch chi\u1ebfn th\u1eafng, ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c ph\u00f9 h\u1ee3p trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh c\u1ee7a m\u00ecnh.<\/li>\n<\/ul>\n\n\n\n<p>Nghi\u00ean c\u1ee9u n\u1ed9i t\u1ea1i \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 cho c\u00f4ng ty c\u00f4ng ngh\u1ec7. N\u00f3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 b\u1ea3n th\u00e2n, x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed th\u1ecb tr\u01b0\u1eddng, \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau trong qu\u00e1 tr\u00ecnh marketing.<\/p>\n\n\n\n<p>V\u00e0 quan tr\u1ecdng h\u01a1n l\u00e0 t\u00ecm ra l\u1ed1i \u0111i ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nh\u1eefng g\u00ec doanh nghi\u1ec7p c\u00f3, ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi mong mu\u1ed1n c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/phong-van-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ph\u01b0\u01a1ng ph\u00e1p ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng<\/a><\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/5-ap-luc-canh-tranh-cua-michael-porter\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u00f4 h\u00ecnh 5 \u00c1p l\u1ef1c c\u1ea1nh tranh<\/strong><\/a> (Five Force)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2.2. Chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a<\/h3>\n\n\n\n<p>L\u00e0m Marketing, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u hay l\u00e0 l\u00e0m kinh doanh, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 c\u1ea7n l\u00e0m cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t (c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t) nh\u01b0ng kh\u00f4ng d\u1ecb bi\u1ec7t.<\/p>\n\n\n\n<p>Qu\u00e1 tr\u00ecnh n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u1ea3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3. Tuy nhi\u00ean, l\u00e0m m\u1ed9t Marketer, h\u00e3y t\u1eadp trung tr\u01b0\u1edbc v\u00e0o 3 th\u00e0nh ph\u1ea7n sau:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2.2.1. Brand Essence<\/h4>\n\n\n\n<p>Brand Essence hay c\u00f2n l\u1ea1i l\u00e0 b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u. T\u1ea1o ra m\u1ed9t b\u1ea3n s\u1eafc m\u1ea1nh m\u1ebd v\u00e0 \u0111\u1ed9c \u0111\u00e1o cho th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 gi\u00fap c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u1ea1t hi\u1ec7u qu\u1ea3 h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n\n\n\n<p>B\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t tuy\u00ean b\u1ed1 ng\u1eafn g\u1ecdn v\u00e0 s\u00fac t\u00edch m\u00f4 t\u1ea3 b\u1ea3n ch\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 c\u1ea3m x\u00fac m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n g\u1eedi g\u1eafm cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<p>V\u00e0 b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u c\u0169ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u00ecn nh\u1eadn, c\u00f4ng nh\u1eadn.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 b\u01b0\u1edbc h\u01b0\u1edbng d\u1eabn \u0111\u1ec3 x\u00e2y d\u1ef1ng b\u1ea3n s\u1eafc cho c\u00f4ng ty c\u00f4ng ngh\u1ec7:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, hi\u1ec3u r\u00f5 nh\u1eefng \u0111i\u1ec1u h\u1ecd \u0111\u00e1nh gi\u00e1 cao<\/li>\n\n\n\n<li>X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 doanh nghi\u1ec7p mu\u1ed1n g\u1eedi g\u1eafm<\/li>\n\n\n\n<li>\u0110\u1eb7c c\u00e1c \u0111i\u1ec3m ph\u00e2n bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n\n\n\n<li>X\u00e1c \u0111\u1ecbnh c\u1ea3m x\u00fac mu\u1ed1n kh\u01a1i g\u1ee3i l\u00ean trong l\u00f2ng kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<p>Sau \u0111\u00f3, b\u1ea1n n\u00ean t\u1ed5ng k\u1ebft l\u1ea1i b\u1eb1ng m\u1ed9t m\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn, m\u1ed9t tuy\u00ean b\u1ed1 th\u1ec3 hi\u1ec7n nguy\u00ean t\u1eafc ho\u1eb7c thu\u1ed9c t\u00ednh h\u01b0\u1edbng d\u1eabn m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n hi\u1ec3u r\u00f5 r\u00e0ng v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c. N\u00f3 m\u00f4 t\u1ea3 l\u00fd do c\u1ea3m x\u00fac ch\u00ednh khi\u1ebfn h\u1ecd ch\u1ecdn b\u1ea1n v\u00e0 lu\u00f4n trung th\u00e0nh.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/chien-luoc-thuong-hieu-tinh-gon\/\" target=\"_blank\" data-type=\"post\" data-id=\"48701\" rel=\"noreferrer noopener\">Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u tinh g\u1ecdn<\/a><\/strong> \u0111\u1ec3 h\u1ec7 th\u1ed1ng h\u00f3a nhanh ch\u00f3ng<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2.2.2. Brand Identity<\/h4>\n\n\n\n<p>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 nh\u1eadn ra th\u01b0\u01a1ng hi\u1ec7u, nh\u1eadn ra doanh nghi\u1ec7p c\u1ee7a b\u1ea1n n\u1ebfu kh\u00f4ng nh\u1eafc \u0111\u1ebfn t\u00ean th\u01b0\u01a1ng hi\u1ec7u?<\/p>\n\n\n\n<p>\u0110\u00f3 ch\u00ednh l\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho d\u00f9 \u0111\u00f3 l\u00e0 h\u00ecnh \u1ea3nh, \u00e2m thanh, n\u1ed9i dung hay l\u00e0 c\u00e1ch \u1ee9ng x\u1eed.<\/p>\n\n\n\n<p>H\u00e3y s\u1eafp x\u1ebfp l\u1ea1i c\u00e1c y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n c\u1ed1t l\u00f5i nh\u01b0 logo, h\u1ecda ti\u1ebft nh\u1eadn di\u1ec7n, m\u00e0u s\u1eafc, ph\u00f4ng ch\u1eef\u2026 v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 t\u00f4ng gi\u1ecdng, linh v\u1eadt th\u01b0\u01a1ng hi\u1ec7u, \u2026<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng th\u00e0nh ph\u1ea7n c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc m\u1eb7t kh\u00e1ch h\u00e0ng \u1edf m\u1ecdi n\u01a1i m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, gi\u00fap h\u00ecnh th\u00e0nh s\u1ef1 quen thu\u1ed9c v\u00e0 c\u00e1c li\u00ean k\u1ebft b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng trong Marketing, b\u1edfi s\u1ef1 quen thu\u1ed9c s\u1ebd d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng, k\u00edch th\u00edch h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o ra c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u00f3 l\u1ee3i cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/nhan-dien-thuong-hieu\/bo-nhan-dien-thuong-hieu-bao-gom-nhung-gi-chac-chan-truoc-gio-ban-da-hieu-sai\/\" target=\"_blank\" rel=\"noreferrer noopener\">B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec<\/a><\/strong> \u0111\u1ec3 bi\u1ebft c\u00e1ch chu\u1ea9n b\u1ecb t\u1ed1t nh\u1ea5t<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2.2.3. Marketing Asset<\/h4>\n\n\n\n<p>X\u00e2y d\u1ef1ng c\u00e1c Marketing Asset l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng \u0111\u1ec3 l\u00e0m marketing cho c\u00f4ng ty c\u00f4ng ngh\u1ec7.  Marketing Asset l\u00e0 t\u00e0i s\u1ea3n v\u00e0 c\u00f4ng c\u1ee5 m\u00e0 c\u00f4ng ty s\u1eed d\u1ee5ng \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p Marketing v\u00e0 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Marketing Asset bao g\u1ed3m h\u00ecnh \u1ea3nh, video, b\u00e0i vi\u1ebft blog, b\u00e0i vi\u1ebft m\u1ea1ng x\u00e3 h\u1ed9i, trang web, email marketing, qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng \u0111\u1ed3 h\u1ecda v\u00e0 nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c.<\/p>\n\n\n\n<p>Ph\u1ee5 thu\u1ed9c v\u00e0o chi\u1ebfn l\u01b0\u1ee3c Marketing kh\u00e1c nhau m\u00e0 \u01b0u ti\u00ean ti\u1ebfn h\u00e0nh x\u00e2y d\u1ef1ng c\u00e1c lo\u1ea1i t\u00e0i nguy\u00ean marketing kh\u00e1c nhau.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00f4ng ty th\u01b0\u1eddng xuy\u00ean tri\u1ec3n khai s\u1ef1 ki\u1ec7n \u0111\u1ec3 l\u00e0m marketing th\u00ec r\u1ea5t c\u1ea7n b\u1ed9 Event Kit<\/li>\n\n\n\n<li>C\u00f4ng ty th\u01b0\u1eddng hay tham gia \u0111\u1ea5u th\u1ea7u th\u00ec b\u1ed9 t\u00e0i li\u1ec7u \u0111\u1ea5u th\u1ea7u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ed1t s\u1ebd gi\u00fap l\u00e0m marketing tr\u1ef1c ti\u1ebfp<\/li>\n\n\n\n<li>C\u00f4ng ty l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c l\u1ea5y con ng\u01b0\u1eddi l\u00e0m trung t\u00e2m th\u00ec b\u1ed9 h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p v\u1ec1 nh\u00e2n s\u1ef1 l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng trong c\u00e1c \u1ea5n ph\u1ea9m kh\u00e1c nhau.<\/li>\n\n\n\n<li>\u2026<\/li>\n<\/ul>\n\n\n\n<p>V\u1edbi c\u00e1c t\u00e0i nguy\u00ean Marketing \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb t\u1ed1t, v\u1edbi thi\u1ebft k\u1ebf t\u1ed1t v\u00e0 mang d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap c\u00e1c Marketer t\u1ef1 tin tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch marketing s\u00e1ng t\u1ea1o, hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.3. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c &amp; k\u1ebf ho\u1ea1ch Marketing<\/h3>\n\n\n\n<p>Kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch marketing l\u00e0 con \u0111\u01b0\u1eddng d\u1eabn t\u1edbi th\u1ea5t b\u1ea1i nhanh nh\u1ea5t.<\/p>\n\n\n\n<p>V\u00e0 \u0111\u1ebfn \u0111\u00e2y, b\u1ea1n \u0111\u00e3 c\u00f3 \u0111\u1ee7 th\u00f4ng tin nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch v\u00e0 c\u00e1c ngu\u1ed3n l\u1ef1c n\u1ec1n t\u1ea3ng. V\u00ec v\u1eady, h\u00e3y b\u1eaft tay v\u00e0o x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee5 th\u1ec3 cho c\u00f4ng ty.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2.3.1 X\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau Marketing t\u1ed5ng th\u1ec3<\/h4>\n\n\n\n<p>Tr\u01b0\u1edbc ti\u00ean, c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau Marketing c\u1ee7a c\u00f4ng ty. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau Marketing m\u00e0 b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh:<\/p>\n\n\n\n<p><strong>M\u1ee5c ti\u00eau 1: T\u0103ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n\n\n\n<p>M\u1ee5c ti\u00eau t\u0103ng c\u01b0\u1eddng s\u1ef1 nh\u1eadn th\u1ee9c v\u00e0 nh\u1eadn bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng l\u00e0 m\u1ee5c ti\u00eau quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u, c\u00f3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh \u0111\u1ebfn hi\u1ec7u qu\u1ea3 marketing.<\/p>\n\n\n\n<p>M\u1ee5c ti\u00eau n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng vi\u1ec7c theo d\u00f5i l\u01b0\u1ee3t ti\u1ebfp c\u1eadn, l\u01b0\u1ee3t nh\u1eafc \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web tr\u1ef1c ti\u1ebfp, t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p><strong>M\u1ee5c ti\u00eau 2: T\u1ea1o ngu\u1ed3n kh\u00e1ch h\u00e0ng<\/strong><\/p>\n\n\n\n<p>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau thu h\u00fat \u0111\u01b0\u1ee3c bao nhi\u00eau kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 chu\u1ed7i c\u00e1c m\u1ee5c ti\u00eau li\u00ean quan \u0111\u1ec3 khai th\u00e1c t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0y. M\u1ee5c ti\u00eau n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi, s\u1ed1 l\u01b0\u1ee3t \u0111\u0103ng k\u00fd t\u01b0 v\u1ea5n, s\u1ed1 cu\u1ed9c g\u1ecdi t\u00ecm hi\u1ec3u d\u1ecbch v\u1ee5, s\u1ed1 email \u0111\u0103ng k\u00fd b\u1ea3n tin \u2026<\/p>\n\n\n\n<p><strong>M\u1ee5c ti\u00eau 3: T\u0103ng t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng<\/strong><\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ee5c ti\u00eau t\u1ea1o ra m\u1ed1i t\u01b0\u01a1ng t\u00e1c s\u00e2u h\u01a1n v\u00e0 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng c\u00e1c c\u00e1c l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c k\u00eanh (S\u1ed1 l\u01b0\u1ee3ng Followers, like, comment, share, open mail\u2026)<\/p>\n\n\n\n<p><strong>M\u1ee5c ti\u00eau 4: N\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong><\/p>\n\n\n\n<p>M\u1ee5c ti\u00eau l\u00e0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh Marketing v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<p>Vi\u1ec7c n\u00e0y c\u0169ng bao g\u1ed3m x\u00e1c \u0111\u1ecbnh \u0111\u00e2u l\u00e0 chuy\u1ec3n \u0111\u1ed5i quan tr\u1ecdng, v\u00ed d\u1ee5:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1ed1 l\u01b0\u1ee3t xem s\u1ea3n ph\u1ea9m<\/li>\n\n\n\n<li>S\u1ed1 l\u01b0\u1ee3t xem b\u1ea3ng gi\u00e1<\/li>\n\n\n\n<li>S\u1ed1 l\u01b0\u1ee3t click th\u00eam gi\u1ecf h\u00e0ng<\/li>\n\n\n\n<li>S\u1ed1 l\u01b0\u1ee3t \u0111\u0103ng k\u00fd b\u1ea3n d\u00f9ng th\u1eed<\/li>\n\n\n\n<li>S\u1ed1 l\u01b0\u1ee3t mua th\u1ef1c<\/li>\n<\/ul>\n\n\n\n<p>T\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb chuy\u1ec3n \u0111\u1ed5i A sang chuy\u1ec3n \u0111\u1ed5i B (VD: T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb xem s\u1ea3n ph\u1ea9m sang xem b\u1ea3ng gi\u00e1). X\u00e1c \u0111\u1ecbnh t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i m\u1ee5c ti\u00eau c\u1ea7n \u0111\u1ea1t.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111o b\u1eb1ng c\u00e1ch theo d\u00f5i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cho c\u00e1c k\u00eanh Marketing ho\u1eb7c chi\u1ebfn d\u1ecbch c\u1ee5 th\u1ec3 \u0111\u1ea7u k\u1ef3 so v\u1edbi cu\u1ed1i k\u1ef3.<\/p>\n\n\n\n<p><strong>M\u1ee5c ti\u00eau 5: C\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/p>\n\n\n\n<p>M\u1ee5c ti\u00eau marketing c\u0169ng bao g\u1ed3m vi\u1ec7c n\u00e2ng cao s\u1ef1 tr\u1ea3i nghi\u1ec7m v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng t\u1ed5ng th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng t\u00edch c\u1ef1c, giao ti\u1ebfp c\u00e1 nh\u00e2n h\u00f3a v\u00e0 c\u1ea3i thi\u1ec7n li\u00ean t\u1ee5c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<p>S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 th\u00f4ng qua cu\u1ed9c kh\u1ea3o s\u00e1t, ph\u1ea3n h\u1ed3i v\u00e0 t\u1ef7 l\u1ec7 ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 <strong>CSAT<\/strong>, <strong>NPS<\/strong>, <strong>CES <\/strong>\u0111\u1ec3 ph\u1ea7n n\u00e0o \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau c\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam v\u1ec1: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/a>, \u0111\u1ec3 \u0111\u01b0a gi\u00fap n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/em><\/p>\n\n\n\n<p>Khi \u0111\u1eb7t m\u1ee5c ti\u00eau Marketing, h\u00e3y:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u1ef1a v\u00e0o m\u1ee5c ti\u00eau kinh doanh<\/li>\n\n\n\n<li>D\u1ef1a v\u00e0o ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau SMART<\/li>\n\n\n\n<li>H\u1ed7 tr\u1ee3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">2.3.2 X\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c Marketing<\/h4>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c Marketing l\u00e0 c\u00e1ch t\u1ed5ng qu\u00e1t m\u00e0 b\u1ea1n s\u1ebd tri\u1ec3n khai l\u00e0m marketing cho c\u00f4ng ty c\u1ee7a m\u00ecnh. Nh\u00ecn v\u00e0o chi\u1ebfn l\u01b0\u1ee3c b\u1ea1n c\u00f3 th\u1ec3 ho\u1ea1ch \u0111\u1ecbnh, linh ho\u1ea1t \u0111i\u1ec1u ch\u1ec9nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1ef1c thi c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ea7n \u0111\u1ea3m b\u1ea3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110\u1ecbnh h\u01b0\u1edbng v\u00e0 t\u1eadp trung<\/strong>: Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ea7n gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng v\u00e0 t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. Chi\u1ebfn l\u01b0\u1ee3c m\u00f4 t\u1ea3 ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, m\u00f4 h\u00ecnh marketing \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u00e0 th\u00f4ng \u0111i\u1ec7p chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n\n\n\n<li><strong>T\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3<\/strong>: Chi\u1ebfn l\u01b0\u1ee3c marketing t\u1eadp trung v\u00e0o vi\u1ec7c c\u00f4ng ty s\u1ebd s\u1eed d\u1ee5ng t\u00e0i nguy\u00ean v\u00e0 ngu\u1ed3n l\u1ef1c m\u1ed9t c\u00e1ch th\u00f4ng minh v\u00e0 hi\u1ec7u qu\u1ea3 nh\u01b0 th\u1ebf n\u00e0o.<\/li>\n\n\n\n<li><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong>: Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ea7n h\u1ed7 tr\u1ee3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd.<\/li>\n\n\n\n<li><strong>Tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t<\/strong>: Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ea7n gi\u00fap c\u00f4ng ty c\u00f3 ph\u01b0\u01a1ng h\u01b0\u1edbng th\u1ef1c hi\u1ec7n mang l\u1ea1i s\u1ef1 kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n<\/ul>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ec3 b\u1ea1n h\u1ecdc h\u1ecfi:<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5 Marketing #1: Marketing b\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c marketing n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd trong ng\u00e0nh c\u00f4ng ngh\u1ec7. B\u1eb1ng c\u00e1ch t\u1ea1o d\u1ef1ng m\u1ed9t h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, c\u00f4ng ty s\u1ebd thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i ng\u0169 fan h\u00e2m m\u1ed9 v\u00e0 t\u00edn \u0111\u1ed3 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: Apple l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh. B\u1eb1ng c\u00e1ch \u0111\u1ecbnh v\u1ecb t\u1eadp trung v\u00e0o s\u00e1ng t\u1ea1o v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cao, Apple \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 l\u00f2ng tin v\u00e0 l\u00f2ng h\u00e2m m\u1ed9 t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5 Marketing #2: Marketing b\u1eb1ng \u201cMi\u1ec5n ph\u00ed\u201d<\/strong><\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c marketing n\u00e0y nh\u1eb1m m\u1ee5c \u0111\u00edch t\u0103ng c\u01b0\u1eddng s\u1ef1 ch\u00fa \u00fd v\u00e0 ti\u1ebfp c\u1eadn c\u1ee7a nh\u1eefng ng\u01b0\u1eddi y\u00eau th\u00edch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed, s\u1eed d\u1ee5ng cho m\u1ee5c \u0111\u00edch h\u1ecdc t\u1eadp, th\u1eed nghi\u1ec7m.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: Google l\u00e0 c\u00f4ng ty \u0111i\u1ec3n h\u00ecnh nh\u1ea5t trong vi\u1ec7c Marketing b\u1eb1ng &#8220;Mi\u1ec5n ph\u00ed&#8221;. H\u1ecd cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed (Gmail, Google Search, Sheet, Docs, Slide&#8230; ) g\u00f3i mi\u1ec5n ph\u00ed ho\u1eb7c gi\u00e1 \u01b0u \u0111\u00e3i cho c\u00e1c nh\u00f3m nh\u1ecf, kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n, h\u1ecdc sinh v\u00e0 sinh vi\u00ean. Google cho ph\u00e9p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a h\u1ecd \u0111\u00f3 ti\u1ebfp c\u1eadn c\u00f4ng c\u1ee5 v\u00e0 d\u1ecbch v\u1ee5 c\u00f4ng ngh\u1ec7 h\u00e0ng \u0111\u1ea7u m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng, bi\u1ebfn h\u1ecd tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c v\u00e0 h\u1ecdc t\u1eadp c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb s\u1ef1 &#8220;Mi\u1ec5n ph\u00ed&#8221;, h\u1ecd \u0111\u00e3 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c &#8220;G\u00e3 kh\u1ed5ng l\u1ed3&#8221; nh\u01b0 ng\u00e0y h\u00f4m nay.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5 Marketing #3: T\u1eadp trung v\u00e0o Inbound marketing<\/strong><\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung Inbound Marketing t\u1eadp trung l\u00e0 vi\u1ec7c t\u1eadp trung v\u00e0o cung c\u1ea5p n\u1ed9i dung gi\u00e1 tr\u1ecb v\u00e0 h\u1ea5p d\u1eabn.<\/p>\n\n\n\n<p>Thay v\u00ec ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch Marketing truy\u1ec1n th\u1ed1ng, Inbound Marketing t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u1ef1 t\u00ecm hi\u1ec3u v\u00e0 kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 qua n\u1ed9i dung h\u1ea5p d\u1eabn, gi\u00fap x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 t\u1ea1o m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: HubSpot l\u00e0 m\u1ed9t c\u00f4ng ty \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c Inbound Marketing. H\u1ecd cung c\u1ea5p c\u00e1c t\u00e0i li\u1ec7u, blog, v\u00e0 c\u00e1c ngu\u1ed3n th\u00f4ng tin gi\u00e1 tr\u1ecb kh\u00e1c v\u1ec1 digital marketing v\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch chia s\u1ebb th\u00f4ng tin h\u1eefu \u00edch v\u00e0 t\u01b0 v\u1ea5n chuy\u00ean m\u00f4n, HubSpot thu h\u00fat v\u00e0 t\u1ea1o d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho s\u1ea3n ph\u1ea9m SASS c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/cach-lam-content-marketing-hieu-qua\/\" target=\"_blank\" data-type=\"post\" data-id=\"29043\" rel=\"noreferrer noopener\">C\u00e1ch l\u00e0m content marketing<\/a><\/strong> cho doanh nghi\u1ec7p B2B<\/li>\n\n\n\n<li>Hi\u1ec3u c\u00e1ch <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-seo\/\" target=\"_blank\" data-type=\"post\" data-id=\"6786\" rel=\"noreferrer noopener\">l\u1eadp k\u1ebf ho\u1ea1ch SEO<\/a><\/strong><\/li>\n\n\n\n<li>Hi\u1ec3u <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/viet-bai-chuan-seo\/\" data-type=\"post\" data-id=\"7121\"><strong>quy tr\u00ecnh vi\u1ebft b\u00e0i chu\u1ea9n SEO<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>V\u00ed d\u1ee5 Marketing #4: Marketing b\u1eb1ng c\u00e1ch \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 ch\u1ee9ng nh\u1eadn<\/strong><\/p>\n\n\n\n<p>Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u1ec1 cao vi\u1ec7c tham gia c\u00e1c cu\u1ed9c thi trong ng\u00e0nh c\u00f4ng ngh\u1ec7 ho\u1eb7c t\u00ecm ki\u1ebfm gi\u1ea3i th\u01b0\u1edfng gi\u00e1 tr\u1ecb. Vi\u1ec7c tham gia v\u00e0 gi\u00e0nh gi\u1ea3i th\u01b0\u1edfng trong c\u00e1c cu\u1ed9c thi kh\u00f4ng ch\u1ec9 t\u1ea1o ra s\u1ef1 c\u00f4ng nh\u1eadn v\u00e0 ghi nh\u1eadn v\u1edbi c\u00f4ng ty m\u00e0 c\u00f2n gi\u00fap x\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 t\u0103ng c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u01b0a bi\u1ebft \u0111\u1ebfn c\u00f4ng ty c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 c\u00e1c t\u00e0i nguy\u00ean \u0111\u1ec3 tri\u1ec3n khai chu\u1ed7i c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u1eb1ng sau. V\u00e0 \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch n\u1ebfu b\u1ea1n \u0111ang kinh doanh trong l\u0129nh v\u1ef1c c\u00f3 tr\u00ecnh \u0111\u1ed9 chuy\u00ean m\u00f4n cao.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: Vinbrain (m\u1ed9t kh\u00e1ch h\u00e0ng c\u1ee7a Sao Kim Branding) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 trong l\u0129nh v\u1ef1c y t\u1ebf (Medtech), h\u1ecd t\u1eadp trung v\u00e0o chi\u1ebfn l\u01b0\u1ee3c chinh ph\u1ee5c c\u00e1c gi\u1ea3i th\u01b0\u1edfng qu\u1ed1c t\u1ebf danh gi\u00e1 \u0111\u1ec3 l\u00e0m t\u00e0i nguy\u00ean marketing. K\u1ebft qu\u1ea3 l\u00e0, th\u00f4ng qua vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u1ee9ng nh\u1eadn c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c, hi\u1ec7p h\u1ed9i qu\u1ed1c t\u1ebf\u2026 gi\u1ea3i ph\u00e1p DrAi c\u1ee7a Vinbrain hi\u1ec7n \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u b\u00e1c s\u0129, b\u1ec7nh vi\u1ec7n \u1ee9ng d\u1ee5ng.<\/p>\n\n\n\n<p>Nh\u01b0 b\u1ea1n th\u1ea5y, b\u1ea1n c\u00f3 th\u1ec3 tri\u1ec3n khai r\u1ea5t nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng marketing kh\u00e1c nhau, nh\u01b0ng \u0111\u1ec3 th\u00e0nh c\u00f4ng nhanh, h\u00e3y c\u1ed1 g\u1eafng x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3 t\u1ed1t nh\u1ea5t trong s\u1ed1 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>L\u01b0u \u00fd: H\u00e3y gi\u1eef cho chi\u1ebfn l\u01b0\u1ee3c Marketing linh ho\u1ea1t v\u00e0 c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng \u0111a d\u1ea1ng ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2.3.3. C\u1ee5 th\u1ec3 h\u00f3a k\u1ebf ho\u1ea1ch Marketing<\/h4>\n\n\n\n<p>\u0110\u1ec3 t\u1ea1o m\u1ed9t k\u1ebf ho\u1ea1ch Marketing chi ti\u1ebft cho m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7, \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 bao g\u1ed3m nhi\u1ec1u y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ho\u1ea1t \u0111\u1ed9ng.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac c\u01a1 b\u1ea3n m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o \u0111\u1ec3 ph\u00e1t tri\u1ec3n:<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Ph\u1ea7n 1. T\u00f3m t\u1eaft k\u1ebf ho\u1ea1ch<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ee5c \u0111\u00edch c\u1ee7a k\u1ebf ho\u1ea1ch: T\u00f3m t\u1eaft ng\u1eafn g\u1ecdn c\u00e1c m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a k\u1ebf ho\u1ea1ch Marketing.<\/li>\n\n\n\n<li>M\u1ee5c ti\u00eau ch\u00ednh: Ph\u00e1c th\u1ea3o nh\u1eefng g\u00ec c\u00f4ng ty nh\u1eafm \u0111\u1ebfn \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1edbi k\u1ebf ho\u1ea1ch n\u00e0y (v\u00ed d\u1ee5, t\u0103ng th\u1ecb ph\u1ea7n, ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, ti\u1ebfn v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u1edbi).<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Ph\u1ea7n 2. T\u1ed5ng quan v\u1ec1 c\u00f4ng ty<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u1ecbch s\u1eed c\u00f4ng ty: Cung c\u1ea5p b\u1ee9c tranh t\u1ed5ng quan v\u1ec1 c\u00f4ng ty, bao g\u1ed3m l\u1ecbch s\u1eed, t\u1ea7m nh\u00ecn v\u00e0 v\u1ecb tr\u00ed hi\u1ec7n t\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n\n\n\n<li>T\u1ed5ng quan v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5: M\u00f4 t\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f4ng ngh\u1ec7 m\u00e0 c\u00f4ng ty cung c\u1ea5p.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Ph\u1ea7n 3. Nghi\u00ean c\u1ee9u &amp; Ph\u00e2n t\u00edch<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng: X\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3 m\u00e0 c\u00f4ng ty nh\u1eafm \u0111\u1ebfn. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m ph\u00e2n kh\u00fac d\u00e2n s\u1ed1, \u0111\u1ecba l\u00fd, t\u00e2m l\u00fd v\u00e0 h\u00e0nh vi.<\/li>\n\n\n\n<li>Ph\u00e2n t\u00edch c\u1ea1nh tranh: Ph\u00e2n t\u00edch c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u00ednh tr\u00ean th\u1ecb tr\u01b0\u1eddng, bao g\u1ed3m \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c h\u1ecd s\u1eed d\u1ee5ng.<\/li>\n\n\n\n<li>Ph\u00e2n t\u00edch SWOT: Chi ti\u1ebft c\u00e1c \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a c\u00f4ng ty trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i.<\/li>\n\n\n\n<li>Ph\u00e2n t\u00edch kh\u00e1c: Five Force, PESTEL<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Ph\u1ea7n 4. M\u1ee5c ti\u00eau Marketing<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ee5c ti\u00eau SMART: \u0110\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, li\u00ean quan v\u00e0 c\u00f3 th\u1eddi h\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u1ee5c ti\u00eau kinh doanh chung c\u1ee7a c\u00f4ng ty.<\/li>\n\n\n\n<li>Bao g\u1ed3m c\u1ea3 c\u00e1c m\u1ee5c ti\u00eau \u0111\u1ecbnh t\u00ednh v\u00e0 m\u1ee5c ti\u00eau \u0111\u1ecbnh l\u01b0\u1ee3ng<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Ph\u1ea7n 5. Chi\u1ebfn l\u01b0\u1ee3c Marketing<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau: \u0110\u1ecbnh ngh\u0129a c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ed1t l\u00f5i c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, bao g\u1ed3m nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li>\u0110\u1ecbnh v\u1ecb: X\u00e1c \u0111\u1ecbnh c\u00e1ch s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 ph\u00e2n bi\u1ec7t v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7.<\/li>\n\n\n\n<li>N\u00eau t\u1ed5ng qu\u00e1t chi\u1ebfn l\u01b0\u1ee3c marketing ch\u00ednh, m\u00f4 h\u00ecnh, framework marketing l\u1ef1a ch\u1ecdn.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Ph\u1ea7n 6. Chi\u1ebfn l\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ee5c ti\u00eau b\u00e1n h\u00e0ng: \u0110\u1ecbnh r\u00f5 c\u00e1c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng c\u1ee5 th\u1ec3 d\u1ef1a tr\u00ean c\u00e1c m\u1ee5c ti\u00eau Marketing.<\/li>\n\n\n\n<li>Ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng: M\u00f4 t\u1ea3 c\u00e1c k\u1ef9 thu\u1eadt b\u00e1n h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau n\u00e0y, bao g\u1ed3m b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp, b\u00e1n h\u00e0ng qua k\u00eanh ph\u00e2n ph\u1ed1i ho\u1eb7c b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Ph\u1ea7n 7. Ng\u00e2n s\u00e1ch v\u00e0 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ng\u00e2n s\u00e1ch Marketing: Ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch cho m\u1ed7i ho\u1ea1t \u0111\u1ed9ng Marketing \u0111\u01b0\u1ee3c l\u00ean k\u1ebf ho\u1ea1ch trong ph\u1ea7n chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n\n\n\n<li>K\u1ebf ho\u1ea1ch ngu\u1ed3n l\u1ef1c: Ph\u00e1c th\u1ea3o c\u00e1c ngu\u1ed3n l\u1ef1c con ng\u01b0\u1eddi, c\u00f4ng ngh\u1ec7 v\u00e0 t\u00e0i ch\u00ednh c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch Marketing.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Ph\u1ea7n 8. L\u1ed9 tr\u00ecnh th\u1ef1c hi\u1ec7n<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>K\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng: T\u1ea1o l\u1ecbch tr\u00ecnh c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 giao tr\u00e1ch nhi\u1ec7m \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ed7i nhi\u1ec7m v\u1ee5 \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh \u0111\u00fang h\u1ea1n.<\/li>\n\n\n\n<li>C\u00e1c m\u1ed1c quan tr\u1ecdng: Thi\u1ebft l\u1eadp c\u00e1c m\u1ed1c quan tr\u1ecdng \u0111\u1ec3 \u0111o l\u01b0\u1eddng ti\u1ebfn tr\u00ecnh h\u01b0\u1edbng t\u1edbi c\u00e1c m\u1ee5c ti\u00eau Marketing.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Ph\u1ea7n 9. \u0110\u00e1nh gi\u00e1 v\u00e0 ki\u1ec3m so\u00e1t<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t: X\u00e1c \u0111\u1ecbnh c\u00e1ch th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing s\u1ebd \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng (v\u00ed d\u1ee5, t\u0103ng doanh s\u1ed1, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web, t\u1ea1o lead).<\/li>\n\n\n\n<li>Gi\u00e1m s\u00e1t v\u00e0 \u0111\u00e1nh gi\u00e1: M\u00f4 t\u1ea3 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u00e1m s\u00e1t vi\u1ec7c th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch v\u00e0 \u0111\u00e1nh gi\u00e1 th\u00e0nh c\u00f4ng c\u1ee7a n\u00f3.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Ph\u1ea7n 10. K\u1ebft lu\u1eadn v\u00e0 \u0111\u1ec1 xu\u1ea5t<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00f3m t\u1eaft: T\u00f3m t\u1eaft c\u00e1c \u0111i\u1ec3m ch\u00ednh c\u1ee7a k\u1ebf ho\u1ea1ch Marketing.<\/li>\n\n\n\n<li>C\u00e1c b\u01b0\u1edbc ti\u1ebfp theo: \u0110\u1ec1 xu\u1ea5t c\u00e1c h\u00e0nh \u0111\u1ed9ng n\u00ean \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 c\u1ee7a k\u1ebf ho\u1ea1ch v\u00e0 b\u1ea5t k\u1ef3 c\u01a1 h\u1ed9i m\u1edbi n\u00e0o \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh trong qu\u00e1 tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch.<\/li>\n<\/ul>\n\n\n\n<p>C\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng k\u1ebf ho\u1ea1ch Marketing l\u00e0 to\u00e0n di\u1ec7n v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00f4ng ty, cung c\u1ea5p m\u1ed9t l\u1ed9 tr\u00ecnh r\u00f5 r\u00e0ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng Marketing trong ng\u00e0nh c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2.3.4 X\u00e2y d\u1ef1ng ng\u00e2n s\u00e1ch<\/h4>\n\n\n\n<p>Mu\u1ed1n l\u00e0m g\u00ec c\u0169ng ph\u1ea3i c\u00f3 ti\u1ec1n.<\/p>\n\n\n\n<p>V\u00e0 ai c\u0169ng hi\u1ec3u &#8220;C\u00f3 th\u1ef1c m\u1edbi v\u1ef1c \u0111\u01b0\u1ee3c \u0111\u1ea1o&#8221;.<\/p>\n\n\n\n<p>V\u00ec v\u1eady vi\u1ec7c ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch marketing cho m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 (ho\u1eb7c b\u1ea5t k\u1ef3 c\u00f4ng ty n\u00e0o) c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c k\u1ebf ho\u1ea1ch c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">V\u00ed d\u1ee5 t\u1ef7 l\u1ec7 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch Marketing (T\u1ef7 l\u1ec7 % trung b\u00ecnh)<\/h5>\n\n\n\n<p><strong>Owned Channels (K\u00eanh s\u1edf h\u1eefu): 30%<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bao g\u1ed3m: Website c\u00f4ng ty, blog, m\u1ea1ng x\u00e3 h\u1ed9i, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, v\u00e0 email marketing.<\/li>\n\n\n\n<li>L\u1ee3i \u00edch: Chi ph\u00ed th\u1ea5p sau khi thi\u1ebft l\u1eadp, ki\u1ec3m so\u00e1t n\u1ed9i dung v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<p><strong>Paid Channels (K\u00eanh tr\u1ea3 ph\u00ed): 40%<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bao g\u1ed3m: Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn (Google Ads, Facebook Ads), qu\u1ea3ng c\u00e1o tr\u00ean \u1ee9ng d\u1ee5ng, v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u1ed9i dung tr\u1ea3 ph\u00ed kh\u00e1c.<\/li>\n\n\n\n<li>L\u1ee3i \u00edch: T\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn nhanh, m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng r\u00f5 r\u00e0ng, v\u00e0 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 cao.<\/li>\n<\/ul>\n\n\n\n<p><strong>Earned Channels (K\u00eanh ki\u1ebfm \u0111\u01b0\u1ee3c): 20%<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bao g\u1ed3m: PR, truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (kh\u00f4ng tr\u1ea3 ph\u00ed), v\u00e0 c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1.<\/li>\n\n\n\n<li>L\u1ee3i \u00edch: X\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, t\u1ea1o ra \u1ea3nh h\u01b0\u1edfng l\u00e2u d\u00e0i v\u00e0 chi ph\u00ed th\u1ea5p.<\/li>\n<\/ul>\n\n\n\n<p><strong>Traditional Channels (K\u00eanh truy\u1ec1n th\u1ed1ng): 10%<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bao g\u1ed3m: Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh, radio, v\u00e0 b\u00e1o in.<\/li>\n\n\n\n<li>L\u1ee3i \u00edch: Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng kh\u00f4ng s\u1eed d\u1ee5ng internet, t\u1ea1o \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua qu\u1ea3ng c\u00e1o h\u00ecnh \u1ea3nh v\u00e0 \u00e2m thanh.<\/li>\n<\/ul>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c Marketing kh\u00e1c nhau, giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n kh\u00e1c nhau v\u00e0 nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c s\u1ebd t\u00e1c \u0111\u1ed9ng t\u1edbi t\u1ef7 l\u1ec7 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch gi\u1eefa c\u00e1c k\u00eanh marketing.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ngan-sach-marketing\/\" target=\"_blank\" data-type=\"post\" data-id=\"30890\" rel=\"noreferrer noopener\">Ng\u00e2n s\u00e1ch Marketing<\/a><\/strong> \u0111\u1ec3 xem c\u00e1c c\u00f4ng ty kh\u00e1c th\u1ef1c hi\u1ec7n ph\u1ea9n b\u1ed5 nh\u01b0 th\u1ebf n\u00e0o<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.4. Tri\u1ec3n khai &amp; qu\u1ea3n l\u00fd th\u1ef1c thi marketing<\/h3>\n\n\n\n<p>Sau khi \u0111\u00e3 l\u00ean k\u1ebf ho\u1ea1ch marketing chi ti\u1ebft cho c\u00f4ng ty c\u00f4ng ngh\u1ec7, vi\u1ec7c tri\u1ec3n khai marketing tr\u1edf th\u00e0nh m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 v\u00e0 m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u01b0u \u00fd v\u00e0 kinh nghi\u1ec7m quan tr\u1ecdng khi tri\u1ec3n khai marketing cho c\u00f4ng ty c\u00f4ng ngh\u1ec7:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>S\u1ef1 chu\u1ea9n b\u1ecb<\/strong>: Tr\u01b0\u1edbc khi tri\u1ec3n khai, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111\u00e3 chu\u1ea9n b\u1ecb \u0111\u1ea7y \u0111\u1ee7 v\u00e0 hi\u1ec3u r\u00f5 v\u1ec1 k\u1ebf ho\u1ea1ch marketing. X\u00e1c \u0111\u1ecbnh r\u00f5 vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a m\u1ed7i th\u00e0nh vi\u00ean trong \u0111\u1ed9i ng\u0169 ti\u1ebfp th\u1ecb v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd c\u00f3 \u0111\u1ee7 t\u00e0i nguy\u00ean v\u00e0 th\u00f4ng tin c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n nhi\u1ec7m v\u1ee5.<\/li>\n\n\n\n<li><strong>Ph\u1ed1i h\u1ee3p \u0111\u1ed9i ng\u0169<\/strong>: \u0110\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c th\u00e0nh vi\u00ean trong \u0111\u1ed9i ng\u0169 marketing v\u00e0 c\u00e1c b\u1ed9 ph\u1eadn li\u00ean quan kh\u00e1c trong c\u00f4ng ty hi\u1ec3u v\u1ec1 k\u1ebf ho\u1ea1ch v\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a nhau. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 ph\u1ed1i h\u1ee3p v\u00e0 tri\u1ec3n khai m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n\n\n\n<li><strong>Li\u00ean t\u1ee5c \u0111\u00e1nh gi\u00e1<\/strong>: Trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai, lu\u00f4n th\u1ef1c hi\u1ec7n vi\u1ec7c \u0111\u00e1nh gi\u00e1 v\u00e0 gi\u00e1m s\u00e1t k\u1ebf ho\u1ea1ch marketing. \u0110i\u1ec1u n\u00e0y gi\u00fap theo d\u00f5i ti\u1ebfn \u0111\u1ed9, x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m m\u1ea1nh v\u00e0 y\u1ebfu, v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c n\u1ebfu c\u1ea7n.<\/li>\n\n\n\n<li><strong>T\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng<\/strong>: \u0110\u1eb7t kh\u00e1ch h\u00e0ng l\u00e0 t\u00e2m \u0111i\u1ec3m c\u1ee7a m\u1ecdi ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb. T\u00ecm hi\u1ec3u s\u00e2u v\u1ec1 nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, t\u1ea1o ra nh\u1eefng chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li><strong>S\u00e1ng t\u1ea1o v\u00e0 kh\u00f4ng ng\u1eebng c\u1ea3i ti\u1ebfn<\/strong>: H\u00e3y lu\u00f4n t\u01b0 duy s\u00e1ng t\u1ea1o v\u00e0 t\u00ecm ki\u1ebfm c\u00e1ch c\u1ea3i ti\u1ebfn. Kh\u00f4ng ng\u1eebng n\u1ed7 l\u1ef1c \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a chi\u1ebfn d\u1ecbch marketing. \u0110\u1eebng s\u1ee3 thay \u0111\u1ed5i v\u00e0 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng xu h\u01b0\u1edbng m\u1edbi v\u00e0 thay \u0111\u1ed5i trong ng\u00e0nh.<\/li>\n<\/ul>\n\n\n\n<p><strong>M\u1ed9t s\u1ed1 sai l\u1ea7m c\u1ea7n tr\u00e1nh:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau ch\u01b0a ph\u00f9 h\u1ee3p<\/strong>: Vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p v\u1edbi ngu\u1ed3n l\u1ef1c, v\u1edbi chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0 sau \u0111\u00f3 ph\u00e2n b\u1ed5 th\u00e0nh c\u00e1c KPIs t\u01b0\u01a1ng \u1ee9ng l\u00e0 h\u1ebft s\u1ee9c quan tr\u1ecdng. Tuy nhi\u00ean, nhi\u1ec1u doanh nghi\u1ec7p \u0111\u1eb7t m\u1ee5c ti\u00eau kh\u00f4ng SMART, c\u00e1c t\u1ef7 l\u1ec7 c\u0169ng kh\u00f4ng c\u00f3 t\u00ednh l\u0169y k\u1ebf qua c\u00e1c n\u0103m n\u00ean khi th\u1ef1c thi th\u01b0\u1eddng sai l\u1ec7ch l\u1edbn.<\/li>\n\n\n\n<li><strong>Kh\u00f4ng hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng<\/strong>: Vi\u1ec7c hi\u1ec3u sai l\u1ec7ch v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng s\u1ebd t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, k\u1ebf ho\u1ea1ch sai t\u1eeb \u0111\u00f3 marketing ti\u1ebfp c\u1eadn v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng ph\u00f9 h\u1ee3p. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn vi\u1ec7c l\u00e3ng ph\u00ed chi ph\u00ed v\u00e0 kh\u00f4ng hi\u1ec7u qu\u1ea3.<\/li>\n\n\n\n<li><strong>Kh\u00f4ng t\u1ed1i \u01b0u th\u01b0\u01a1ng hi\u1ec7u s\u1ed1<\/strong>: M\u1ed9t sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p c\u1ee7a c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7, t\u1ef1 tin v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt n\u00ean kh\u00f4ng t\u1ed1i \u01b0u th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 nh\u01b0 website, social. D\u1eabn t\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng r\u1eddi b\u1ecf khi ch\u01b0a k\u1ebft n\u1ed1i.<\/li>\n\n\n\n<li><strong>Kh\u00f4ng theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3<\/strong>: M\u1ed9t sai l\u1ea7m l\u1edbn kh\u00e1c khi l\u00e0m marketing l\u00e0 kh\u00f4ng l\u1eadp k\u1ebf ho\u1ea1ch cho vi\u1ec7c theo d\u00f5i, \u0111\u00e1nh gi\u00e1 v\u00e0 t\u1ed1i \u01b0u theo th\u1eddi gian. Th\u1ecb tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng t\u1eebng ng\u00e0y t\u1eebng gi\u1edd, \u0111\u1ed1i th\u1ee7 t\u00ecm m\u1ecdi c\u00e1ch \u0111\u1ec3 v\u01b0\u01a1n l\u00ean. N\u1ebfu kh\u00f4ng li\u00ean t\u1ee5c theo d\u00f5i d\u1eabn \u0111\u1ebfn vi\u1ec7c m\u1ea5t \u0111i th\u00f4ng tin quan tr\u1ecdng v\u00e0 kh\u00f4ng c\u00f3 c\u01a1 s\u1edf \u0111\u1ec3 c\u1ea3i thi\u1ec7n v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Nh\u1eefng sai l\u1ea7m n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a c\u00f4ng ty c\u00f4ng ngh\u1ec7. \u0110\u1ea3m c\u00f3 k\u1ebf ho\u1ea1ch r\u00f5 r\u00e0ng \u0111\u1ec3 tr\u00e1nh ph\u1ea7n n\u00e0o nh\u1eefng sai l\u1ea7m n\u00e0y v\u00e0 lu\u00f4n c\u1ea3i ti\u1ebfn ph\u01b0\u01a1ng ph\u00e1p, c\u1eadp nh\u1eadt xu h\u01b0\u1edbng s\u1ebd gi\u00fap l\u00e0m marketing th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>Nh\u01b0 v\u1eady, ch\u00fang ta \u0111\u00e3 \u0111i qua quy tr\u00ecnh t\u1eeb vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7, x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, l\u00ean k\u1ebf ho\u1ea1ch chi ti\u1ebft v\u00e0 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing. Ch\u00fang ta \u0111\u00e3 xem x\u00e9t c\u1ea3 nh\u1eefng l\u01b0u \u00fd v\u00e0 sai l\u1ea7m ph\u1ed5 bi\u1ebfn khi tri\u1ec3n khai marketing cho c\u00f4ng ty c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n<p>B\u00e2y gi\u1edd, \u0111\u1ec3 t\u0103ng th\u00eam t\u00ednh \u1ee9ng d\u1ee5ng v\u00e0 minh h\u1ecda cho nh\u1eefng nguy\u00ean t\u1eafc v\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e3 h\u01b0\u1edbng d\u1eabn, ch\u00fang ta s\u1ebd \u0111i v\u00e0o c\u00e1c case studies th\u1ef1c t\u1ebf. Nh\u1eefng case studies n\u00e0y s\u1ebd cung c\u1ea5p nh\u1eefng v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u1ec1 c\u00e1ch c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 \u0111\u00e3 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. 2 Marketing Framework ph\u00f9 h\u1ee3p v\u1edbi c\u00f4ng ty c\u00f4ng ngh\u1ec7<\/h2>\n\n\n\n<p>\u0110\u1ec3 gi\u00fap b\u1ea1n ho\u00e0n thi\u1ec7n k\u1ebf ho\u1ea1ch Marketing, t\u00f4i mu\u1ed1n gi\u1edbi thi\u1ec7u v\u1edbi b\u1ea1n 2 Marketing Framework hi\u1ec7n \u0111\u1ea1i v\u00e0 t\u00f4i cho r\u1eb1ng ch\u00fang r\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi c\u00f4ng ty c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n<p>D\u1ef1a theo famework n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 tinh ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c, k\u1ebf ho\u1ea1ch t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng t\u1ed1t h\u01a1n v\u00ec Farmework n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean gia th\u1eeba nh\u1eadn r\u1eb1ng ch\u00fang l\u00e0 c\u00e1c ti\u00eau chu\u1ea9n trong ng\u00e0nh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.1. RACE Framework<\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/race-framework.png\" alt=\"RACE Framework\" class=\"wp-image-51083\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/race-framework.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/race-framework-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/race-framework-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>RACE Framework l\u00e0 m\u1ed9t Digital Marketing Framework ph\u1ed5 bi\u1ebfn trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7. RACE l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a c\u00e1c b\u01b0\u1edbc quan tr\u1ecdng trong quy tr\u00ecnh Marketing tr\u1ef1c tuy\u1ebfn: Reach, Act, Convert, v\u00e0 Engage.<\/p>\n\n\n\n<p><strong>R &#8211; Reach<\/strong><\/p>\n\n\n\n<p>B\u01b0\u1edbc n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c nh\u1eadn bi\u1ebft, thu h\u00fat l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00f4ng ty.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c reach th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o google, SEO (t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm), qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch Marketing kh\u00e1c.<\/p>\n\n\n\n<p><strong>A &#8211; Action<\/strong><\/p>\n\n\n\n<p>B\u01b0\u1edbc n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tham gia v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00f4ng ty v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y Action b\u1eb1ng vi\u1ec7c cung c\u1ea5p n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 h\u1eefu \u00edch, t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c tr\u1ef1c tuy\u1ebfn, hay s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch email marketing \u0111\u1ec3 t\u1ea1o ra s\u1ef1 quan t\u00e2m v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>C &#8211; Convert<\/strong><\/p>\n\n\n\n<p>B\u01b0\u1edbc n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c bi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua vi\u1ec7c cung c\u1ea5p th\u00eam nhi\u1ec1u gi\u00e1 tr\u1ecb, \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m t\u1ed1t cho kh\u00e1ch h\u00e0ng, v\u00e0 cung c\u1ea5p c\u00e1c y\u1ebfu t\u1ed1 thuy\u1ebft ph\u1ee5c \u0111\u1ec3 kh\u00e1ch h\u00e0ng ho\u00e0n t\u1ea5t giao d\u1ecbch, mua s\u1ea3n ph\u1ea9m ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n<p><strong>E &#8211; Engage<\/strong><\/p>\n\n\n\n<p>B\u01b0\u1edbc n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, cung c\u1ea5p h\u1ed7 tr\u1ee3 sau b\u00e1n h\u00e0ng, v\u00e0 t\u1ea1o ra m\u1ed9t s\u1ef1 k\u1ebft n\u1ed1i ti\u1ebfp c\u1eadn \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 \u0111\u01b0\u1ee3c \u0111\u1ec1 cao.<\/p>\n\n\n\n<p>RACE Framework ph\u00f9 h\u1ee3p v\u1edbi c\u00f4ng ty c\u00f4ng ngh\u1ec7 v\u00ec n\u00f3 t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, t\u1ea1o ra l\u01b0u l\u01b0\u1ee3ng v\u00e0 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 Digital Marketing.<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng RACE Framework, c\u00f4ng ty c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u v\u00e0 n\u1eafm b\u1eaft kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng, t\u1eeb \u0111\u00f3 t\u1ea1o ra s\u1ef1 chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.2. Pragmatic Marketing Framework<\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/pragmatic-marketing-framework.png\" alt=\"Pragmatic Marketing Framework\" class=\"wp-image-51082\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/pragmatic-marketing-framework.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/pragmatic-marketing-framework-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/pragmatic-marketing-framework-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Pragmatic Marketing Framework l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh Marketing s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7. \u0110\u01b0\u1ee3c ra \u0111\u1eddi t\u1eeb Pragmatic Marketing, m\u00f4 h\u00ecnh n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c hi\u1ec3u v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7, v\u00e0 t\u1ea1o s\u1ef1 th\u00e0nh c\u00f4ng cho c\u00f4ng ty c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n<p>Pragmatic Marketing Framework bao g\u1ed3m c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 quy tr\u00ecnh Marketing ti\u00ean ti\u1ebfn. N\u00f3 ph\u00f9 h\u1ee3p v\u1edbi c\u00f4ng ty c\u00f4ng ngh\u1ec7 v\u00ec n\u00f3 t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u00f4ng ngh\u1ec7 ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3, t\u1eeb vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng cho \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Pragmatic Marketing Framework ph\u00f9 h\u1ee3p v\u1edbi c\u00f4ng ty c\u00f4ng ngh\u1ec7 v\u00ec n\u00f3 cung c\u1ea5p m\u1ed9t khu\u00f4n kh\u1ed5 chi ti\u1ebft v\u00e0 c\u1ee5 th\u1ec3 \u0111\u1ec3 c\u00f4ng ty x\u00e1c \u0111\u1ecbnh, ph\u00e1t tri\u1ec3n v\u00e0 Marketing s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7. N\u00f3 gi\u00fap c\u00f4ng ty c\u00f4ng ngh\u1ec7 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng c\u1ea1nh tranh, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. V\u00ed d\u1ee5 c\u00e1ch l\u00e0m marketing c\u1ee7a m\u1ed9t s\u1ed1 c\u00f4ng ty c\u00f4ng ngh\u1ec7<\/h2>\n\n\n\n<p>\u0110\u1ec3 gi\u00fap b\u1ea1n c\u00f3 th\u00eam \u00fd t\u01b0\u1edfng \u0111\u1ec3 l\u00e0m marketing cho c\u00f4ng ty c\u00f4ng ngh\u1ec7, t\u00f4i s\u1ebd gi\u1edbi thi\u1ec7u v\u1edbi b\u1ea1n m\u1ed9t s\u1ed1 c\u00f4ng ty c\u00f3 c\u00e1ch l\u00e0m hay v\u00e0 c\u00e1ch l\u00e0m c\u1ee7a h\u1ecd \u0111\u00e3 gi\u00fap h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng, n\u00e2ng cao danh ti\u1ebfng c\u1ee7a h\u1ecd trong ng\u00e0nh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.1. Base (SASS)<\/h3>\n\n\n\n<p>Base l\u00e0 m\u1ed9t c\u00f4ng ty cung c\u1ea5p gi\u1ea3i ph\u00e1p qu\u1ea3n tr\u1ecb to\u00e0n di\u1ec7n cho doanh nghi\u1ec7p. T\u1eeb m\u1ed9t c\u00f4ng ty Startup, Base \u0111\u00e3 g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang l\u1edbn trong ng\u00e0nh c\u00f4ng ngh\u1ec7 v\u00e0 sau \u0111\u00f3 \u0111\u01b0\u1ee3c FPT mua l\u1ea1i v\u00e0 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u00f9ng v\u1edbi h\u1ec7 sinh th\u00e1i c\u1ee7a FPT.<\/p>\n\n\n\n<p>Base l\u00e0m Marketing t\u1eadp trung v\u00e0o ph\u00e1t tri\u1ec3n nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 bao g\u1ed3m SEO, Email Marketing v\u00e0 Digital ADS. Ngo\u00e0i ra, Base c\u0169ng t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf c\u1ee7a m\u1ed1i quan h\u1ec7 v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a FPT \u0111\u1ec3 t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t trong l\u0129nh v\u1ef1c qu\u1ea3n tr\u1ecb to\u00e0n di\u1ec7n.<\/p>\n\n\n\n<p>Trong c\u00e1ch l\u00e0m marketing, c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a Base c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1eadp trung v\u00e0o ph\u00e1t tri\u1ec3n nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u: Base \u0111\u1eb7t m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n m\u1ed9t nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1. D\u1ef1a tr\u00ean vi\u1ec7c SEO, Email Marketing v\u00e0 Digital ADS, Base x\u00e2y d\u1ef1ng v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. Vi\u1ec7c t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng l\u00f2ng tin t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra m\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng m\u1ed1i quan h\u1ec7 v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a FPT: Base c\u00f3 l\u1ee3i th\u1ebf t\u1eeb m\u1ed1i quan h\u1ec7 v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a FPT, m\u1ed9t t\u1eadp \u0111o\u00e0n c\u00f4ng ngh\u1ec7 n\u1ed5i ti\u1ebfng t\u1ea1i Vi\u1ec7t Nam. Base t\u1eadn d\u1ee5ng m\u1ed1i quan h\u1ec7 n\u00e0y v\u00e0 t\u1ea1o s\u1ef1 t\u00edn nhi\u1ec7m t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng c\u00e1c gi\u1ea3i ph\u00e1p qu\u1ea3n tr\u1ecb to\u00e0n di\u1ec7n mang l\u1ea1i gi\u00e1 tr\u1ecb v\u00e0 hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p.<\/li>\n\n\n\n<li>Gi\u1edbi thi\u1ec7u c\u00e1c d\u1ef1 \u00e1n \u0111\u00e3 tri\u1ec3n khai: Base s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u1edbi thi\u1ec7u c\u00e1c d\u1ef1 \u00e1n th\u00e0nh c\u00f4ng m\u00e0 h\u1ecd \u0111\u00e3 tri\u1ec3n khai l\u00e0m c\u01a1 s\u1edf \u0111\u1ec3 t\u1ea1o l\u00f2ng tin v\u00e0 kh\u1eb3ng \u0111\u1ecbnh \u0111\u1eb3ng c\u1ea5p c\u00f4ng ty. Vi\u1ec7c gi\u1edbi thi\u1ec7u c\u00e1c d\u1ef1 \u00e1n \u0111\u00e3 tri\u1ec3n khai kh\u00f4ng ch\u1ec9 cho th\u1ea5y kh\u1ea3 n\u0103ng c\u1ee7a Base trong vi\u1ec7c cung c\u1ea5p gi\u1ea3i ph\u00e1p qu\u1ea3n tr\u1ecb to\u00e0n di\u1ec7n m\u00e0 c\u00f2n t\u1ea1o ni\u1ec1m tin v\u00e0 s\u1ef1 \u0111\u00e1nh gi\u00e1 t\u1ed1t t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<p>Base \u0111\u00e3 k\u1ebft h\u1ee3p c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1ed9c \u0111\u00e1o v\u00e0 l\u1ee3i th\u1ebf t\u1eeb m\u1ed1i quan h\u1ec7 v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a FPT \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing th\u00e0nh c\u00f4ng. T\u1eeb vi\u1ec7c ph\u00e1t tri\u1ec3n nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf qu\u1ea3n tr\u1ecb to\u00e0n di\u1ec7n v\u00e0 gi\u1edbi thi\u1ec7u c\u00e1c d\u1ef1 \u00e1n th\u00e0nh c\u00f4ng, Base \u0111\u00e3 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c l\u00f2ng tin v\u00e0 kh\u1eb3ng \u0111\u1ecbnh \u0111\u1eb3ng c\u1ea5p trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.2. Canva (SASS)<\/h3>\n\n\n\n<p>Canva l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda tr\u1ef1c tuy\u1ebfn ph\u1ed5 bi\u1ebfn, cung c\u1ea5p nhi\u1ec1u c\u00f4ng c\u1ee5 v\u00e0 t\u00e0i nguy\u00ean \u0111\u1ec3 t\u1ea1o n\u1ed9i dung s\u00e1ng t\u1ea1o. C\u00e1ch l\u00e0m marketing c\u1ee7a Canva c\u00f3 m\u1ed9t s\u1ed1 \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ti\u1ebfp c\u1eadn \u0111\u1ea1i ch\u00fang: N\u1ebfu nh\u01b0 tr\u01b0\u1edbc kia c\u00e1c c\u00f4ng c\u1ee5 thi\u1ebft k\u1ebf ch\u1ec9 d\u00e0nh cho c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p, th\u00ec Canva l\u1ea1i h\u01b0\u1edbng \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, t\u1eeb c\u00e1 nh\u00e2n \u0111\u1ebfn doanh nghi\u1ec7p. H\u1ecd khai th\u00e1c v\u1ea5n \u0111\u1ec1 t\u1ed3n t\u1ea1i trong qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf, gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u00f3 tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n cho ng\u01b0\u1eddi d\u00f9ng ph\u1ed5 th\u00f4ng. \u0110i\u1ec1u n\u00e0y t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho Canva \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng \u0111a d\u1ea1ng v\u00e0 \u0111\u00f4ng \u0111\u1ea3o.<\/li>\n\n\n\n<li>T\u1eadp trung c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m: M\u1ed9t \u0111i\u1ec3m m\u1ea1nh c\u1ee7a Canva l\u00e0 giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng th\u00e2n thi\u1ec7n v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng. Kh\u00f4ng c\u1ea7n c\u00f3 ki\u1ebfn th\u1ee9c v\u1ec1 thi\u1ebft k\u1ebf chuy\u00ean s\u00e2u, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u1ea1o ra c\u00e1c thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p v\u00e0 h\u1ea5p d\u1eabn ch\u1ec9 b\u1eb1ng m\u1ed9t v\u00e0i b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n. \u0110i\u1ec1u n\u00e0y l\u00e0m cho Canva tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 h\u1eefu \u00edch cho c\u1ea3 nh\u1eefng ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u v\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng chuy\u00ean trong l\u0129nh v\u1ef1c thi\u1ebft k\u1ebf.<\/li>\n\n\n\n<li>M\u00f4 h\u00ecnh freemium: Canva cung c\u1ea5p m\u00f4 h\u00ecnh mi\u1ec5n ph\u00ed cho nh\u1eefng t\u00ednh n\u0103ng c\u01a1 b\u1ea3n, \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ngay v\u00e0 m\u1ed9t ph\u1ea7n tr\u1ea3 ph\u00ed cho c\u00e1c t\u00ednh n\u0103ng cao c\u1ea5p h\u01a1n. H\u1ecd c\u0169ng mi\u1ec5n ph\u00ed cho nh\u1eefng ng\u01b0\u1eddi c\u00f2n l\u00e0 h\u1ecdc sinh, t\u1ed5 ch\u1ee9c x\u00e3 h\u1ed9i gi\u00fap ph\u00e1t tri\u1ec3n c\u1ed9ng \u0111\u1ed3ng m\u1ea1nh m\u1ebd h\u01a1n n\u1eefa.<\/li>\n<\/ul>\n\n\n\n<p>M\u00f4 h\u00ecnh Freemium \u0111\u01b0\u1ee3c canva \u1ee9ng d\u1ee5ng r\u1ea5t th\u00e0nh c\u00f4ng, c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a \u0111\u1eb7c bi\u1ec7t ch\u00fa \u00fd \u0111\u1ebfn SEO, h\u1ecd t\u1ed1i \u01b0u cho n\u1ed9i dung v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 thi\u1ebft k\u1ebf c\u1ee7a h\u1ecd. \u0110\u1eb7c bi\u1ec7t h\u1ecd h\u01b0\u1edbng t\u1edbi nh\u1eefng Marketer, nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean c\u1ea7n thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh nh\u01b0ng kh\u00f4ng c\u00f3 kinh nghi\u1ec7m thi\u1ebft k\u1ebf nh\u01b0 Designer chuy\u00ean nghi\u1ec7p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.3. Lumi (IoT)<\/h3>\n\n\n\n<p>Lumi Smart Home l\u00e0 m\u1ed9t c\u00f4ng ty cung c\u1ea5p gi\u1ea3i ph\u00e1p nh\u00e0 th\u00f4ng minh, t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m s\u1ed1ng th\u00f4ng qua vi\u1ec7c k\u1ebft n\u1ed1i v\u00e0 \u0111i\u1ec1u khi\u1ec3n c\u00e1c h\u1ec7 th\u1ed1ng trong nh\u00e0 m\u1ed9t c\u00e1ch th\u00f4ng minh. B\u1ed1i c\u1ea3nh v\u00e0 v\u1ea5n \u0111\u1ec1 m\u00e0 Lumi Smart Home \u0111\u00e3 t\u1eadp trung gi\u1ea3i quy\u1ebft l\u00e0 ti\u1ec7n \u00edch v\u00e0 s\u1ef1 k\u1ebft n\u1ed1i trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng gi\u1ea3i ph\u00e1p \u0111\u1ed9c \u0111\u00e1o c\u1ee7a Lumi Smart Home l\u00e0 vi\u1ec7c cung c\u1ea5p m\u1ed9t h\u1ec7 sinh th\u00e1i \u0111a n\u1ec1n t\u1ea3ng, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng k\u1ebft n\u1ed1i v\u00e0 \u0111i\u1ec1u khi\u1ec3n c\u00e1c thi\u1ebft b\u1ecb th\u00f4ng minh trong nh\u00e0. H\u1ec7 sinh th\u00e1i n\u00e0y bao g\u1ed3m c\u00e1c th\u00e0nh ph\u1ea7n nh\u01b0 h\u1ec7 th\u1ed1ng \u00e1nh s\u00e1ng, qu\u1ea1t tr\u1ea7n, \u0111i\u1ec1u khi\u1ec3n nhi\u1ec7t \u0111\u1ed9, \u0111\u00e8n ngo\u1ea1i vi v\u00e0 sensor. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111i\u1ec1u khi\u1ec3n to\u00e0n b\u1ed9 c\u00e1c thi\u1ebft b\u1ecb n\u00e0y th\u00f4ng qua \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng ho\u1eb7c truy\u1ec1n gi\u1ecdng n\u00f3i.<\/p>\n\n\n\n<p>C\u00e1ch l\u00e0m marketing c\u1ee7a Lumi Smart Home c\u00f3 nh\u1eefng \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng: Lumi Smart Home t\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p nh\u00e0 th\u00f4ng minh nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. H\u1ecd t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p nh\u1eefng c\u00f4ng ngh\u1ec7 th\u00f4ng minh m\u00e0 th\u1ef1c s\u1ef1 mang l\u1ea1i l\u1ee3i \u00edch v\u00e0 ti\u1ec7n \u00edch cho ng\u01b0\u1eddi d\u00f9ng. Vi\u1ec7c t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng gi\u00fap Lumi Smart Home x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>Gi\u1edbi thi\u1ec7u gi\u1ea3i ph\u00e1p \u0111a n\u1ec1n t\u1ea3ng: Lumi Smart Home t\u1ea1o ra m\u1ed9t h\u1ec7 sinh th\u00e1i nh\u00e0 th\u00f4ng minh \u0111a n\u1ec1n t\u1ea3ng, cho ph\u00e9p t\u00edch h\u1ee3p v\u1edbi nhi\u1ec1u h\u1ec7 th\u1ed1ng th\u00f4ng minh kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o t\u00ednh t\u01b0\u01a1ng th\u00edch v\u00e0 linh ho\u1ea1t, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u00f4ng minh t\u1eeb c\u00e1c c\u00f4ng ty kh\u00e1c v\u00e0 t\u00edch h\u1ee3p ch\u00fang v\u00e0o h\u1ec7 th\u1ed1ng nh\u00e0 th\u00f4ng minh c\u1ee7a m\u00ecnh.<\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1: Lumi Smart Home t\u1eadn d\u1ee5ng c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, ti\u1ebfp th\u1ecb n\u1ed9i dung v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y cho ph\u00e9p Lumi Smart Home t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o li\u00ean k\u1ebft v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/li>\n<\/ul>\n\n\n\n<p>D\u1ef1a tr\u00ean c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u1ed9c \u0111\u00e1o v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, Lumi Smart Home \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ea1o ra s\u1ef1 ph\u00e2n bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd trong th\u1ecb tr\u01b0\u1eddng nh\u00e0 th\u00f4ng minh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.4. Vinbrain (MedTech)<\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-VinBrain-20.jpg\" alt=\"D\u1ef1 \u00e1n thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u VinBrain - 20\" class=\"wp-image-39128\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-VinBrain-20.jpg 1920w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-VinBrain-20-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-VinBrain-20-768x512.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-VinBrain-20-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Vinbrain &#8211; D\u1ef1 \u00e1n thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Sao Kim Branding<\/em><\/p>\n\n\n\n<p>Vinbrain l\u00e0 c\u00f4ng ty thu\u1ed9c h\u1ec7 sinh th\u00e1i c\u1ee7a Vingroup, h\u1ecd cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p \u1ee9ng d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o trong l\u0129nh v\u1ef1c y t\u1ebf (Medtech).<\/p>\n\n\n\n<p>V\u1edbi n\u1ec1n y t\u1ebf \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n ng\u00e0y c\u00e0ng m\u1ea1nh c\u1ee7a AI, Vinbrain \u0111\u00e3 cho ra \u0111\u1eddi gi\u1ea3i ph\u00e1p nh\u1eb1m h\u1ed7 tr\u1ee3 c\u00e1c b\u00e1c s\u0129 chu\u1ea9n \u0111o\u00e1n nhanh h\u01a1n v\u00e0 ch\u00ednh x\u00e1c h\u01a1n, gi\u1ea3m b\u1edbt g\u00e1nh n\u1eb7ng cho b\u00e1c s\u0129, cho ng\u01b0\u1eddi b\u1ec7nh th\u00eam th\u1eddi gian, th\u00eam c\u01a1 h\u1ed9i.<\/p>\n\n\n\n<p>C\u00e1ch l\u00e0m Marketing c\u1ee7a Vinbrain c\u00f3 m\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m nh\u01b0 sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kh\u1eb3ng \u0111\u1ecbnh gi\u00e1 tr\u1ecb t\u1ea7m c\u1ee1 th\u1ebf gi\u1edbi: Vinbrain t\u1eadp trung ra m\u1eaft c\u00e1c b\u00e0i b\u00e1o khoa h\u1ecdc tr\u00ean c\u00e1c t\u1edd b\u00e1o danh ti\u1ebfng th\u1ebf gi\u1edbi, chinh ph\u1ee5c c\u00e1c gi\u1ea3i th\u01b0\u1edfng danh gi\u00e1 th\u1ebf gi\u1edbi. T\u1eeb \u0111\u00f3 l\u1ea5y uy t\u00edn \u0111\u1ec3 chinh ph\u1ee5c \u0111\u01b0\u1ee3c l\u00f2ng tin c\u1ee7a c\u00e1c b\u00e1c s\u0129, b\u1ec7nh vi\u1ec7n Vi\u1ec7t Nam.<\/li>\n\n\n\n<li>X\u00e2y n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u: Vinbrain nh\u1eadn th\u1ee9c r\u1ea5t r\u00f5 v\u1ec1 s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u t\u00e1c \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o t\u1edbi k\u1ebft qu\u1ea3 kinh doanh v\u00e0 marketing. Do \u0111\u00f3, h\u1ecd \u0111\u00e3 \u0111\u1ea7u t\u01b0 r\u1ea5t k\u1ef9 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c, h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c quy chu\u1ea9n, \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n.<\/li>\n\n\n\n<li>T\u1eadn d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1eb9: Vinbrain l\u00e0 th\u01b0\u01a1ng hi\u1ec7u con c\u1ee7a t\u1eadp \u0111o\u00e0n Vingroup, h\u1ecd k\u1ebf th\u1eeba c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a Vingroup v\u00e0 t\u1eadn d\u1ee5ng n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a t\u1eadp \u0111o\u00e0n.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">5. Chi\u1ebfn l\u01b0\u1ee3c Marketing cho c\u00f4ng ty Startup<\/h2>\n\n\n\n<p>C\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 kh\u1edfi nghi\u1ec7p ho\u1eb7c nh\u1eefng c\u00f4ng ty \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u ph\u00e1t tri\u1ec3n, vi\u1ec7c tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c marketing c\u01a1 b\u1ea3n v\u00e0 hi\u1ec7u qu\u1ea3 d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p n\u00e0y:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u1eadp trung v\u00e0o ng\u00e1ch:<\/h3>\n\n\n\n<p>X\u00e1c \u0111\u1ecbnh m\u1ed9t ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3 n\u01a1i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 ch\u01b0a \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft ho\u1eb7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c th\u1ecfa m\u00e3n. T\u1eadp trung v\u00e0o th\u1ecb tr\u01b0\u1eddng ng\u00e1ch gi\u00fap gi\u1ea3m s\u1ef1 c\u1ea1nh tranh v\u00e0 cho ph\u00e9p b\u1ea1n t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 m\u1ed9t chuy\u00ean gia trong l\u0129nh v\u1ef1c \u0111\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">S\u1eed d\u1ee5ng Inbound Marketing:<\/h3>\n\n\n\n<p>Ph\u00e1t tri\u1ec3n n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao nh\u01b0 blog, ebook, video v\u00e0 webinar \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. N\u1ed9i dung h\u1eefu \u00edch s\u1ebd gi\u00fap x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 th\u1ec3 hi\u1ec7n s\u1ef1 am hi\u1ec3u s\u00e2u s\u1eafc c\u1ee7a b\u1ea1n v\u1ec1 ng\u00e0nh, t\u1eeb \u0111\u00f3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb th\u00f4ng tin v\u00e0 t\u0103ng l\u01b0\u1ee3t truy c\u1eadp t\u1ef1 nhi\u00ean qua c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u1eadn d\u1ee5ng social:<\/h3>\n\n\n\n<p>\u0110\u0103ng t\u1ea3i n\u1ed9i dung \u0111\u1ec1u \u0111\u1eb7n tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. S\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, chia s\u1ebb n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 tham gia v\u00e0o t\u00edch c\u1ef1c t\u1ea1o c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn li\u00ean quan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Beta Testing v\u00e0 Feedback:<\/h3>\n\n\n\n<p>Ra m\u1eaft s\u1ea3n ph\u1ea9m d\u01b0\u1edbi d\u1ea1ng beta v\u00e0 m\u1eddi ng\u01b0\u1eddi d\u00f9ng s\u1edbm th\u1eed nghi\u1ec7m \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi ra m\u1eaft ch\u00ednh th\u1ee9c m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t nh\u00f3m nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 \u0111\u1ea7u ti\u00ean m\u00e0 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh nh\u1eefng s\u1ee9 gi\u1ea3 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Partnerships v\u00e0 Collaborations:<\/h3>\n\n\n\n<p>T\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i \u0111\u1ec3 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c c\u00f4ng ty kh\u00e1c trong ng\u00e0nh c\u1ee7a b\u1ea1n. H\u1ee3p t\u00e1c n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m chia s\u1ebb ngu\u1ed3n l\u1ef1c, c\u00f4ng ngh\u1ec7 ho\u1eb7c th\u1ecb tr\u01b0\u1eddng. C\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng t\u1ea7m v\u1edbi c\u1ee7a b\u1ea1n v\u00e0 cung c\u1ea5p c\u00e1c ngu\u1ed3n l\u1ef1c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t m\u00ecnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Customer-Centric Approach:<\/h3>\n\n\n\n<p>Lu\u00f4n \u0111\u1eb7t kh\u00e1ch h\u00e0ng v\u00e0o v\u1ecb tr\u00ed trung t\u00e2m c\u1ee7a m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 marketing c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 l\u1eafng nghe kh\u00e1ch h\u00e0ng, hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd, v\u00e0 li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m \u0111\u1ec3 ph\u1ee5c v\u1ee5 h\u1ecd t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Agile Marketing:<\/h3>\n\n\n\n<p>\u00c1p d\u1ee5ng t\u01b0 duy ti\u1ebfp c\u1eadn linh ho\u1ea1t trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, Aglie Marketing cho ph\u00e9p nhanh ch\u00f3ng th\u00edch \u1ee9ng v\u1edbi thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 \u1ee9ng ph\u00f3 hi\u1ec7u qu\u1ea3 v\u1edbi ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><em>Note: S\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn d\u1ecbch trong th\u1eddi gian th\u1ef1c v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c t\u00e0i nguy\u00ean \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SEO v\u00e0 Content Marketing:<\/h3>\n\n\n\n<p>T\u1ed1i \u01b0u h\u00f3a website v\u00e0 n\u1ed9i dung c\u1ee7a cho c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ec3 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb t\u00ecm ki\u1ebfm l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p>\u0110\u1ea7u t\u01b0 v\u00e0o SEO (ng\u00e1ch nh\u1ecf) gi\u00fap t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nhanh ch\u00f3ng v\u00e0 t\u1ea1o ra kh\u00e1ch h\u00e0ng ngay m\u00e0 kh\u00f4ng c\u1ea7n t\u1ed1n chi ph\u00ed qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Email Marketing:<\/h3>\n\n\n\n<p>X\u00e2y d\u1ef1ng danh s\u00e1ch email v\u00e0 s\u1eed d\u1ee5ng email marketing \u0111\u1ec3 giao ti\u1ebfp th\u01b0\u1eddng xuy\u00ean v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Cung c\u1ea5p th\u00f4ng tin gi\u00e1 tr\u1ecb, th\u00f4ng b\u00e1o v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi, v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u00e1 nh\u00e2n h\u00f3a c\u00f3 th\u1ec3 gi\u00fap t\u0103ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u1eadn d\u1ee5ng D\u1eef li\u1ec7u L\u1edbn (Big Data):<\/h3>\n\n\n\n<p>S\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 c\u00f3 l\u1ee3i th\u1ebf nhanh ch\u00f3ng trong vi\u1ec7c \u1ee9ng d\u1ee5ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn gi\u00fap hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng. D\u1eef li\u1ec7u n\u00e0y h\u1ed7 tr\u1ee3 tri\u1ec3n khai c\u00e1c gi\u1ea3i ph\u00e1p c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch marketing, v\u00e0 d\u1ef1 \u0111o\u00e1n h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch:<\/h3>\n\n\n\n<p>Theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ec3 \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng v\u00e0 ROI c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch. \u0110i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ng\u00e2n s\u00e1ch v\u00e0 t\u00e0i nguy\u00ean c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Vi\u1ec7c th\u1ef1c hi\u1ec7n nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 ki\u00ean nh\u1eabn v\u00e0 th\u1eed nghi\u1ec7m li\u00ean t\u1ee5c. C\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 kh\u1edfi nghi\u1ec7p c\u1ea7n t\u1ea1o ra m\u1ed9t chu k\u1ef3 ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng, n\u01a1i h\u1ecd c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi t\u1eeb m\u1ed7i chi\u1ebfn d\u1ecbch v\u00e0 li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Tr\u00ean h\u1ebft, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing th\u00e0nh c\u00f4ng l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa vi\u1ec7c hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng, s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Xu h\u01b0\u1edbng l\u00e0m marketing m\u1edbi cho c\u00f4ng ty c\u00f4ng ngh\u1ec7<\/h2>\n\n\n\n<p>Ng\u00e0nh c\u00f4ng ngh\u1ec7 l\u00e0m m\u1ed9t ng\u00e0nh ph\u00e1t tri\u1ec3n nhanh nh\u01b0 v\u0169 b\u00e3o, marketing trong ng\u00e0nh c\u00f4ng ngh\u1ec7 c\u0169ng nh\u01b0 v\u1eady.<\/p>\n\n\n\n<p>Khi quan s\u00e1t c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7, \u0111\u1eb7c bi\u1ec7t l\u00e0 Startup \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y c\u00e1ch h\u1ecd \u0111ang l\u00e0m Marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.1. Marketing b\u1eb1ng c\u00e1c ti\u1ec7n \u00edch mi\u1ec5n ph\u00ed<\/h3>\n\n\n\n<p>Ph\u01b0\u01a1ng ph\u00e1p Marketing n\u00e0y l\u00e0 t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf c\u00f4ng ngh\u1ec7 \u0111\u1ec3 cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 ti\u1ec7n \u00edch mi\u1ec5n ph\u00ed cho t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p>Vi\u1ec7c c\u1ee7a b\u1ea1n ch\u1ec9 l\u00e0 t\u1ea1o ra c\u00e1c ti\u1ec7n \u00edch n\u00e0y v\u00e0 chia s\u1ebb v\u00e0o c\u00e1c h\u1ed9i nh\u00f3m, vi\u1ec7c ti\u1ebfp theo l\u00e0 c\u1ee7a c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\n<p>Ph\u01b0\u01a1ng ph\u00e1p l\u00e0m marketing n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 growth hacking, b\u1edfi ch\u1ec9 c\u1ea7n m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ee7 t\u1ed1t, kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u1ee7a n\u00f3 c\u00f3 th\u1ec3 t\u0103ng v\u1ecdt, trong khi chi ph\u00ed ch\u1ec9 l\u00e0 chi ph\u00ed ph\u00e1t tri\u1ec3n v\u00e0 duy tr\u00ec.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.2. Marketing b\u1eb1ng ng\u01b0\u1eddi d\u00f9ng mi\u1ec5n ph\u00ed<\/h3>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 \u0111ang cung c\u1ea5p gi\u1ea3i ph\u00e1p cho doanh nghi\u1ec7p (ki\u1ec3u B2B), h\u1ecd th\u01b0\u1eddng l\u00e0m Marketing d\u1ef1a theo m\u00f4 h\u00ecnh Freemium.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nh\u01b0 sau, h\u1ecd t\u1ea1o ra c\u00e1c g\u00f3i s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c c\u01a1 b\u1ea3n, gi\u1edbi h\u1ea1n c\u00e1c t\u00ednh n\u0103ng nh\u00f3m ho\u1eb7c c\u00e1c ti\u1ec7n \u00edch n\u00e2ng cao.<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch n\u00e0y, h\u1ecd th\u00fac \u0111\u1ea9y th\u00f3i quen s\u1eed d\u1ee5ng v\u00e0 th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng marketing truy\u1ec1n mi\u1ec7ng, ng\u01b0\u1eddi d\u00f9ng c\u00e1 nh\u00e2n n\u00e0y s\u1ebd gi\u1edbi thi\u1ec7u \u0111\u1ebfn b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>D\u1ef1a v\u00e0o vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng nh\u1eefng kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n, li\u00ean t\u1ee5c tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng chia s\u1ebb, \u0111\u00e0o t\u1ea1o \u0111\u1ec3 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng quen v\u1edbi gi\u1ea3i ph\u00e1p. T\u1eeb \u0111\u00f3 t\u1ea1o t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho g\u00f3i n\u00e2ng cao, khi h\u1ecd l\u00e0m vi\u1ec7c chuy\u00ean nghi\u1ec7p t\u1ea1i c\u00f4ng ty.<\/p>\n\n\n\n<p>Gi\u1ea3i ph\u00e1p n\u00e0y \u0111\u01b0\u1ee3c c\u00e1c h\u00e3ng c\u00f4ng ngh\u1ec7 l\u1edbn \u00e1p d\u1ee5ng tri\u1ec7t \u0111\u1ec3 nh\u01b0:<\/p>\n\n\n\n<p>Google: Mi\u1ec5n ph\u00ed m\u1ecdi th\u1ee9, nh\u01b0ng b\u00e1n c\u00e1c g\u00f3i d\u00e0nh cho doanh nghi\u1ec7p chuy\u00ean nghi\u1ec7p<\/p>\n\n\n\n<p>Microsoft: Mi\u1ec5n ph\u00ed t\u00e0i kho\u1ea3n d\u00e0nh cho h\u1ecdc sinh, \u0111\u00e0o t\u1ea1o mi\u1ec5n ph\u00ed cho c\u00e1c tr\u01b0\u1eddng h\u1ecdc \u0111\u1ec3 gi\u00e1o d\u1ee5c h\u1ecd v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng t\u00e0i kho\u1ea3n Office 365, hu\u1ea5n luy\u1ec7n c\u00e1c k\u1ef9 n\u0103ng xung quanh h\u1ec7 sinh th\u00e1i microsoft. V\u00e0 d\u0129 nhi\u00ean, khi l\u00e0m vi\u1ec7c chuy\u00ean nghi\u1ec7p h\u1ecd c\u00f3 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 m\u00e0 h\u1ecd quen thu\u1ed9c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.3. Marketing th\u00f4ng qua c\u1ed9ng \u0111\u1ed3ng l\u1eadp tr\u00ecnh vi\u00ean<\/h3>\n\n\n\n<p>Xu h\u01b0\u1edbng n\u00e0y \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u c\u00f4ng ty c\u00f4ng ngh\u1ec7 s\u1eed d\u1ee5ng, h\u1ecd t\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p n\u1ec1n t\u1ea3ng, cho ph\u00e9p t\u1eeb n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, Nuxt js l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean Vue js, h\u1ecd cung c\u1ea5p cho l\u1eadp tr\u00ecnh vi\u00ean gi\u1ea3i ph\u00e1p ph\u00e1t tri\u1ec3n website \u0111\u00e1p \u1ee9ng SEO.<\/p>\n\n\n\n<p>Ti\u1ebfp \u0111\u00f3, h\u1ecd tri\u1ec3n khai x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng t\u00e0i li\u1ec7u, seminar, h\u1ec7 th\u1ed1ng \u0111\u00e0o t\u1ea1o chuy\u00ean nghi\u1ec7p. B\u1eb1ng c\u00e1ch n\u00e0y, h\u1ecd trao c\u01a1 h\u1ed9i cho c\u00e1c l\u1eadp tr\u00ecnh vi\u00ean d\u1ec5 d\u00e0ng h\u1ecdc c\u00e1c k\u1ef9 n\u0103ng m\u1edbi v\u00e0 t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n c\u1ed9ng \u0111\u1ed3ng n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>Sau \u0111\u00f3, nh\u00e0 ph\u00e1t tri\u1ec3n Nuxt js, khi s\u1eed d\u1ee5ng Nuxt js trong c\u00e1c d\u1ef1 \u00e1n c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 s\u1ebd c\u1ea7n ph\u1ea3i tr\u1ea3 ph\u00ed \u0111\u1ec3 truy c\u00e1c t\u00ednh n\u0103ng n\u00e2ng cao, c\u00f3 s\u1eb5n do Nuxt js ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, l\u00e0 nh\u00e0 cung c\u1ea5p Nuxt js, h\u1ecd c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c b\u1ea3n cao c\u1ea5p \u0111\u1ec3 b\u00e1n cho doanh nghi\u1ec7p ho\u1eb7c tinh ch\u1ec9nh ri\u00eang theo y\u00eau c\u1ea7u.<\/p>\n\n\n\n<p>Nhi\u1ec1u c\u00f4ng ty c\u00f4ng ngh\u1ec7 c\u0169ng s\u1eed d\u1ee5ng d\u1ef1 \u00e1n Opensouce cho chi\u1ebfn l\u01b0\u1ee3c marketing t\u01b0\u01a1ng t\u1ef1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.4. \u1ee8ng d\u1ee5ng AI l\u00e0m Marketing<\/h3>\n\n\n\n<p>Hi\u1ec7n t\u1ea1i c\u00f3 nhi\u1ec1u c\u00f4ng ty c\u00f4ng ngh\u1ec7 \u0111ang t\u1eadp trung ph\u00e1t tri\u1ec3n c\u00e1c t\u00ednh n\u0103ng h\u1ed7 tr\u1ee3 AI \u0111\u1ec3 t\u1eeb \u0111\u00f3 l\u00e0m ch\u1ea5t li\u1ec7u Marketing cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>AI \u0111ang \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong nhi\u1ec1u kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a marketing cho c\u00f4ng ty c\u00f4ng ngh\u1ec7. M\u1ed9t s\u1ed1 \u1ee9ng d\u1ee5ng chi ti\u1ebft c\u1ee7a AI trong marketing bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>C\u00e1 nh\u00e2n h\u00f3a<\/strong>: Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o cho ph\u00e9p c\u00f4ng ty c\u00f4ng ngh\u1ec7 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a cho kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u. AI c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u, t\u1eeb \u0111\u00f3 t\u00ecm ra c\u00e1c m\u1eabu v\u00e0 xu h\u01b0\u1edbng kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c cung c\u1ea5p n\u1ed9i dung, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5.<\/li>\n\n\n\n<li><strong>D\u1ef1 \u0111o\u00e1n<\/strong>: AI c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n h\u1ecdc m\u00e1y \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra th\u00f4ng tin quan tr\u1ecdng gi\u00fap c\u00f4ng ty c\u00f4ng ngh\u1ec7 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. C\u00e1c c\u00f4ng c\u1ee5 d\u1ef1 \u0111o\u00e1n tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o c\u00f3 th\u1ec3 gi\u00fap d\u1ef1 b\u00e1o xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, nhu c\u1ea7u kh\u00e1ch h\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb.<\/li>\n\n\n\n<li><strong>Chatbots v\u00e0 h\u1ed7 tr\u1ee3 t\u1ef1 \u0111\u1ed9ng<\/strong>: C\u00f4ng ty c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 x\u00e2y d\u1ef1ng chatbot v\u00e0 h\u1ec7 th\u1ed1ng h\u1ed7 tr\u1ee3 t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u00e0 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng v\u00e0 hi\u1ec7u qu\u1ea3. Chatbots c\u00f3 th\u1ec3 gi\u00fap gi\u1ea3i \u0111\u00e1p c\u00e1c c\u00e2u h\u1ecfi, cung c\u1ea5p th\u00f4ng tin s\u1ea3n ph\u1ea9m, h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng v\u00e0 x\u1eed l\u00fd c\u00e1c y\u00eau c\u1ea7u \u0111\u01a1n gi\u1ea3n c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.<\/li>\n\n\n\n<li><strong>Quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh<\/strong>: Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o cung c\u1ea5p th\u00f4ng tin v\u00e0 d\u1eef li\u1ec7u ph\u00e2n t\u00edch gi\u00fap c\u00f4ng ty c\u00f4ng ngh\u1ec7 ra quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c h\u01a1n. C\u00e1c c\u00f4ng c\u1ee5 h\u1ecdc m\u00e1y v\u00e0 khai ph\u00e1 d\u1eef li\u1ec7u c\u00f3 th\u1ec3 gi\u00fap t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<p>Nh\u1eefng \u1ee9ng d\u1ee5ng c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o trong marketing c\u00f4ng ty c\u00f4ng ngh\u1ec7 cung c\u1ea5p nh\u1eefng c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n v\u00e0 t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p nh\u1eefng th\u00f4ng tin quan tr\u1ecdng gi\u00fap \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u1ed5ng k\u1ebft v\u1ec1 Marketing cho c\u00f4ng ty c\u00f4ng ngh\u1ec7<\/h2>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, Sao Kim \u0111\u00e3 c\u00f9ng b\u1ea1n \u0111\u00e3 \u0111i qua m\u1ed9t lo\u1ea1t c\u00e1c b\u01b0\u1edbc v\u00e0 xu h\u01b0\u1edbng quan tr\u1ecdng \u0111\u1ec3 th\u00fac \u0111\u1ea9y th\u00e0nh c\u00f4ng khi <strong>l\u00e0m marketing cho c\u00f4ng ty c\u00f4ng ngh\u1ec7<\/strong>.<\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i \u0111\u00e3 chia s\u1ebb t\u1eeb vi\u1ec7c nghi\u00ean c\u1ee9u, x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra chi\u1ebfn l\u01b0\u1ee3c, k\u1ebf ho\u1ea1ch&#8230; v\u00e0 c\u00e1c v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch l\u00e0m marketing th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n<p>M\u1ed9t l\u1ea7n n\u1eefa, Sao Kim mu\u1ed1n b\u1ea1n ghi nh\u1edb \u0111\u01b0\u1ee3c quy tr\u00ecnh l\u00e0m marketing chuy\u00ean nghi\u1ec7p, b\u00e1m s\u00e1t c\u00e1c b\u01b0\u1edbc trong quy tr\u00ecnh s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o ra k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p v\u00e0 ki\u1ec3m so\u00e1t th\u1ef1c thi hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng&#8230;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>N\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing tinh g\u1ecdn v\u00e0 hi\u1ec7u qu\u1ea3 cho c\u00f4ng ty c\u00f4ng ngh\u1ec7 c\u1ee7a b\u1ea1n, h\u00e3y t\u00ecm hi\u1ec3u <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/giai-phap\/phong-marketing-tinh-gon\/\" target=\"_blank\" rel=\"noreferrer noopener\">gi\u1ea3i ph\u00e1p Marketing tinh g\u1ecdn<\/a><\/strong> ngay h\u00f4m nay.<\/em><\/p>\n\n\n\n<p>H\u00e3y \u0111\u1ec3 Sao Kim gi\u00fap b\u1ea1n ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau marketing, gi\u00fap b\u1ea1n gi\u00e0nh th\u1eddi gian t\u1eadp trung v\u00e0o \u0111i\u1ec1u b\u1ea1n l\u00e0m t\u1ed1t nh\u1ea5t.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f9ng Sao Kim Branding t\u00ecm hi\u1ec3u to\u00e0n b\u1ed9 h\u01b0\u1edbng d\u1eabn l\u00e0m Marketing cho c\u00f4ng ty c\u00f4ng ngh\u1ec7 trong b\u00e0i vi\u1ebft n\u00e0y. B\u00e0i vi\u1ebft bao g\u1ed3m quy tr\u00ecnh, m\u00f4 h\u00ecnh, chi\u1ebfn l\u01b0\u1ee3c, k\u1ebf ho\u1ea1ch, case studies<\/p>\n","protected":false},"author":28,"featured_media":51081,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[274],"tags":[],"class_list":["post-50979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"views":495,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/50979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=50979"}],"version-history":[{"count":17,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/50979\/revisions"}],"predecessor-version":[{"id":51091,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/50979\/revisions\/51091"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/51081"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=50979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=50979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=50979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}