{"id":51609,"date":"2024-06-04T09:04:37","date_gmt":"2024-06-04T02:04:37","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=51609"},"modified":"2024-11-05T09:16:49","modified_gmt":"2024-11-05T02:16:49","slug":"marketing-cho-cong-ty-b2c","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/marketing-cho-cong-ty-b2c\/","title":{"rendered":"Marketing cho c\u00f4ng ty B2C: Thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng"},"content":{"rendered":"\n<p><strong>Marketing cho c\u00f4ng ty B2C (Business-to-Consumer)<\/strong> l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng. V\u1edbi m\u1ee5c ti\u00eau h\u01b0\u1edbng \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing B2C c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sao cho h\u1ea5p d\u1eabn, d\u1ec5 hi\u1ec3u v\u00e0 hi\u1ec7u qu\u1ea3. <\/p>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, <strong>Sao Kim Branding<\/strong> s\u1ebd c\u00f9ng v\u1edbi b\u1ea1n kh\u00e1m ph\u00e1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00f4ng ty B2C, t\u1eeb vi\u1ec7c hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 \u0111\u1ebfn vi\u1ec7c t\u1eadn d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c.jpg\" alt=\"marketing cho c\u00f4ng ty b2c\" class=\"wp-image-51646\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>\u0110\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch th\u1ef1c hi\u1ec7n marketing cho c\u00f4ng ty B2C, tr\u01b0\u1edbc ti\u00ean ch\u00fang ta c\u1ea7n t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1i ni\u1ec7m B2C.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. B2C l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p><strong>B2C (Business to Consumer)<\/strong> l\u00e0 m\u00f4 h\u00ecnh kinh doanh m\u00e0 c\u00e1c doanh nghi\u1ec7p tr\u1ef1c ti\u1ebfp b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng. \u0110\u00e2y l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng r\u1ea5t l\u1edbn v\u00e0 c\u00f3 t\u00ednh c\u1ea1nh tranh cao, v\u00ec v\u1eady vi\u1ec7c \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p B2C.<\/p>\n\n\n\n<p>Trong m\u00f4 h\u00ecnh kinh doanh B2C, kh\u00e1ch h\u00e0ng l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n, kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c hay doanh nghi\u1ec7p. Do \u0111\u00f3, vi\u1ec7c t\u00ecm hi\u1ec3u v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng trong m\u00f4i tr\u01b0\u1eddng B2C s\u1ebd kh\u00e1c v\u1edbi m\u00f4 h\u00ecnh kinh doanh B2B (Business to Business).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.1. \u0110\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a m\u00f4 h\u00ecnh B2C<\/h3>\n\n\n\n<p><strong>Giao d\u1ecbch tr\u1ef1c ti\u1ebfp<\/strong><\/p>\n\n\n\n<p>Doanh nghi\u1ec7p b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua nhi\u1ec1u k\u00eanh kh\u00e1c nhau nh\u01b0 website b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn, c\u1eeda h\u00e0ng b\u00e1n l\u1ebb, si\u00eau th\u1ecb, trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i,&#8230;<\/p>\n\n\n\n<p><strong>Kh\u00e1ch h\u00e0ng \u0111a d\u1ea1ng<\/strong><\/p>\n\n\n\n<p>M\u00f4 h\u00ecnh B2C h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn v\u1edbi nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch \u0111a d\u1ea1ng, bao g\u1ed3m m\u1ecdi l\u1ee9a tu\u1ed5i, gi\u1edbi t\u00ednh, thu nh\u1eadp, ngh\u1ec1 nghi\u1ec7p,&#8230;<\/p>\n\n\n\n<p><strong>Quy m\u00f4 giao d\u1ecbch nh\u1ecf<\/strong><\/p>\n\n\n\n<p>Doanh nghi\u1ec7p B2C th\u01b0\u1eddng b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u1edbi s\u1ed1 l\u01b0\u1ee3ng nh\u1ecf l\u1ebb cho t\u1eebng kh\u00e1ch h\u00e0ng, ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u s\u1eed d\u1ee5ng c\u00e1 nh\u00e2n.<\/p>\n\n\n\n<p><strong>Qu\u00e1 tr\u00ecnh mua s\u1eafm \u0111\u01a1n gi\u1ea3n<\/strong><\/p>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm th\u00f4ng tin s\u1ea3n ph\u1ea9m, so s\u00e1nh gi\u00e1 c\u1ea3, \u0111\u1eb7t h\u00e0ng v\u00e0 thanh to\u00e1n tr\u1ef1c tuy\u1ebfn ho\u1eb7c tr\u1ef1c ti\u1ebfp t\u1ea1i c\u1eeda h\u00e0ng.<\/p>\n\n\n\n<p><strong>T\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp<\/strong><\/p>\n\n\n\n<p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh b\u00e1n h\u00e0ng online v\u00e0 offline \u0111\u1ec3 hi\u1ec3u r\u00f5 nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.2. C\u00e1c m\u00f4 h\u00ecnh B2C ph\u1ed5 bi\u1ebfn<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"1-m\u00f4-h\u00ecnh-ng\u01b0\u1eddi-b\u00e1n-h\u00e0ng-tr\u1ef1c-ti\u1ebfp\">1.2.1. M\u00f4 h\u00ecnh ng\u01b0\u1eddi b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp<\/h4>\n\n\n\n<p>Trong m\u00f4 h\u00ecnh n\u00e0y, doanh nghi\u1ec7p ch\u1ee7 y\u1ebfu t\u1ea1o ra v\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp cho kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n th\u00f4ng qua c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn. Doanh nghi\u1ec7p qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh t\u1eeb vi\u1ec7c s\u1ea3n xu\u1ea5t, ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng v\u00e0 giao h\u00e0ng cho kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho m\u00f4 h\u00ecnh n\u00e0y l\u00e0 c\u00e1c trang web b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn nh\u01b0 Amazon, eBay, v\u00e0 Alibaba.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"2-m\u00f4-h\u00ecnh-trung-gian-qua-c\u00e1c-k\u00eanh-tr\u1ef1c-tuy\u1ebfn\">1.2.2. M\u00f4 h\u00ecnh trung gian qua c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn<\/h4>\n\n\n\n<p>Trong m\u00f4 h\u00ecnh n\u00e0y, c\u00e1c trang web ho\u1eb7c \u1ee9ng d\u1ee5ng trung gian \u0111\u00f3ng vai tr\u00f2 k\u1ebft n\u1ed1i gi\u1eefa doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c trang web nh\u01b0 Lazada, Tiki, v\u00e0 Shopee l\u00e0 nh\u1eefng v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho m\u00f4 h\u00ecnh n\u00e0y. C\u00e1c trang web n\u00e0y cung c\u1ea5p m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p \u0111\u0103ng b\u00e1n h\u00e0ng h\u00f3a v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua h\u00e0ng tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c doanh nghi\u1ec7p n\u00e0y.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"3-m\u00f4-h\u00ecnh-kinh-doanh-d\u1ef1a-v\u00e0o-qu\u1ea3ng-c\u00e1o\">1.2.3. M\u00f4 h\u00ecnh kinh doanh d\u1ef1a v\u00e0o qu\u1ea3ng c\u00e1o<\/h4>\n\n\n\n<p>Trong m\u00f4 h\u00ecnh n\u00e0y, c\u00e1c doanh nghi\u1ec7p t\u1ea1o ra doanh thu b\u1eb1ng c\u00e1ch hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c trang web, blog, v\u00e0 \u1ee9ng d\u1ee5ng mi\u1ec5n ph\u00ed th\u01b0\u1eddng s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u00e0 sau \u0111\u00f3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh. Doanh thu \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb vi\u1ec7c \u0111\u1eb7t qu\u1ea3ng c\u00e1o ho\u1eb7c t\u1eeb vi\u1ec7c tr\u1ea3 ph\u00ed cho vi\u1ec7c nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o. Facebook v\u00e0 Google AdSense l\u00e0 hai v\u00ed d\u1ee5 ph\u1ed5 bi\u1ebfn cho m\u00f4 h\u00ecnh n\u00e0y.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"4-m\u00f4-h\u00ecnh-d\u1ef1a-v\u00e0o-c\u1ed9ng-\u0111\u1ed3ng\">1.2.4. M\u00f4 h\u00ecnh d\u1ef1a v\u00e0o c\u1ed9ng \u0111\u1ed3ng<\/h4>\n\n\n\n<p>Trong m\u00f4 h\u00ecnh n\u00e0y, c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra doanh thu. \u0110i\u1ec3n h\u00ecnh cho m\u00f4 h\u00ecnh n\u00e0y l\u00e0 c\u00e1c trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Etsy v\u00e0 Airbnb, n\u01a1i ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 mua v\u00e0 b\u00e1n h\u00e0ng ho\u1eb7c chia s\u1ebb t\u00e0i s\u1ea3n v\u1edbi nhau th\u00f4ng qua m\u1ed9t n\u1ec1n t\u1ea3ng c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"5-m\u00f4-h\u00ecnh-d\u1ef1a-v\u00e0o-t\u00ednh-ph\u00ed\">1.2.5. M\u00f4 h\u00ecnh d\u1ef1a v\u00e0o t\u00ednh ph\u00ed<\/h4>\n\n\n\n<p>Trong m\u00f4 h\u00ecnh n\u00e0y, c\u00e1c doanh nghi\u1ec7p t\u1ea1o ra doanh thu t\u1eeb vi\u1ec7c thu ph\u00ed ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edf r\u1ed9ng cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 c\u00e1c d\u1ecbch v\u1ee5 truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn nh\u01b0 Netflix v\u00e0 Spotify, n\u01a1i ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i tr\u1ea3 m\u1ed9t kho\u1ea3n ph\u00ed h\u00e0ng th\u00e1ng \u0111\u1ec3 truy c\u1eadp v\u00e0o n\u1ed9i dung ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.3. L\u1ee3i \u00edch c\u1ee7a m\u00f4 h\u00ecnh B2C<\/h3>\n\n\n\n<p><strong>Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn:<\/strong> Doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi th\u00f4ng qua c\u00e1c k\u00eanh b\u00e1n h\u00e0ng online, \u0111\u1eb7c bi\u1ec7t l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 website.<\/p>\n\n\n\n<p><strong>Gi\u1ea3m chi ph\u00ed:<\/strong> Doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed v\u1eadn h\u00e0nh v\u00e0 b\u00e1n h\u00e0ng b\u1eb1ng c\u00e1ch b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn, h\u1ea1n ch\u1ebf chi ph\u00ed thu\u00ea m\u1eb7t b\u1eb1ng, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng,&#8230;<\/p>\n\n\n\n<p><strong>T\u0103ng doanh thu:<\/strong> Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng doanh thu b\u1eb1ng c\u00e1ch b\u00e1n h\u00e0ng cho nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u0103ng c\u01b0\u1eddng t\u1ea7n su\u1ea5t mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>T\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng:<\/strong> Doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh b\u00e1n h\u00e0ng online v\u00e0 offline, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u:<\/strong> Doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c k\u00eanh online v\u00e0 offline, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u1edbi h\u1ecd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.4. H\u1ea1n ch\u1ebf c\u1ee7a m\u00f4 h\u00ecnh B2C<\/h3>\n\n\n\n<p><strong>C\u1ea1nh tranh cao:<\/strong> Doanh nghi\u1ec7p ph\u1ea3i c\u1ea1nh tranh v\u1edbi nhi\u1ec1u \u0111\u1ed1i th\u1ee7 kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong m\u00f4i tr\u01b0\u1eddng kinh doanh online. <\/p>\n\n\n\n<p><strong>Chi ph\u00ed marketing cao:<\/strong> Doanh nghi\u1ec7p c\u1ea7n chi nhi\u1ec1u ti\u1ec1n cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p><strong>Qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho:<\/strong> Doanh nghi\u1ec7p c\u1ea7n qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho hi\u1ec7u qu\u1ea3 \u0111\u1ec3 tr\u00e1nh t\u00ecnh tr\u1ea1ng thi\u1ebfu h\u00e0ng ho\u1eb7c t\u1ed3n kho qu\u00e1 nhi\u1ec1u, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh thu v\u00e0 l\u1ee3i nhu\u1eadn. <\/p>\n\n\n\n<p><strong>R\u1ee7i ro gian l\u1eadn:<\/strong> Doanh nghi\u1ec7p c\u1ea7n c\u00f3 c\u00e1c bi\u1ec7n ph\u00e1p \u0111\u1ec3 ng\u0103n ch\u1eb7n gian l\u1eadn thanh to\u00e1n v\u00e0 b\u1ea3o v\u1ec7 th\u00f4ng tin kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong m\u00f4i tr\u01b0\u1eddng b\u00e1n h\u00e0ng online.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Hi\u1ec3u V\u1ec1 Marketing B2C<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-1.jpg\" alt=\"marketing cho c\u00f4ng ty b2c\" class=\"wp-image-51647\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-1-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-1-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Marketing B2C l\u00e0 t\u1eadp h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m thu h\u00fat, gi\u1eef ch\u00e2n, v\u00e0 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t c\u00f4ng ty. Tr\u1ecdng t\u00e2m c\u1ee7a marketing B2C l\u00e0 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.1. T\u1ea7m quan tr\u1ecdng c\u1ee7a marketing cho c\u00f4ng ty B2C<\/h3>\n\n\n\n<p>Marketing \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a m\u1ed9t doanh nghi\u1ec7p B2C. N\u00f3 gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1eeb \u0111\u00f3 t\u1ea1o ra doanh s\u1ed1 v\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn. \u0110\u1ed3ng th\u1eddi, marketing c\u0169ng c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169.<\/p>\n\n\n\n<p><strong>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap c\u00f4ng ty B2C:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng: <\/strong>V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 truy\u1ec1n th\u00f4ng, vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u00fang \u0111\u1eafn s\u1ebd gi\u00fap c\u00f4ng ty B2C ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng r\u1ed9ng h\u01a1n, t\u1eeb \u0111\u00f3 t\u0103ng c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng v\u00e0 t\u1ea1o ra doanh s\u1ed1.<\/li>\n\n\n\n<li><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd:<\/strong> Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111i\u1ec3m nh\u1ea5n quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p B2C \u0111\u01b0\u1ee3c nh\u1eadn bi\u1ebft v\u00e0 ghi nh\u1edb b\u1edfi kh\u00e1ch h\u00e0ng. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ed1t s\u1ebd gi\u00fap x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, gi\u00fap doanh nghi\u1ec7p t\u1ea1o \u0111\u01b0\u1ee3c ni\u1ec1m tin v\u00e0 s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169:<\/strong> Kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 c\u00f2n gi\u00fap c\u00f4ng ty B2C gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169. Vi\u1ec7c duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eebng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p s\u1ebd t\u1ea1o ra s\u1ef1 \u1ee7ng h\u1ed9 v\u00e0 c\u00f3 th\u1ec3 t\u0103ng doanh s\u1ed1 trong t\u01b0\u01a1ng lai.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Xem ngay&nbsp;<strong><a href=\"https:\/\/www.saokim.com.vn\/en\/giai-phap\/phong-marketing-tinh-gon\/\" target=\"_blank\" rel=\"noreferrer noopener\">gi\u1ea3i ph\u00e1p Marketing tinh g\u1ecdn<\/a><\/strong>, gi\u00fap b\u1ea1n tri\u1ec3n khai marketing cho c\u00f4ng ty B2C  m\u1ed9t c\u00e1ch tinh g\u1ecdn, hi\u1ec7u qu\u1ea3 v\u00e0 nhanh ch\u00f3ng.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7u qu\u1ea3 cho c\u00f4ng ty B2C<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">3.1. Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau trong Marketing B2C<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-2.png\" alt=\"marketing cho c\u00f4ng ty b2c\" class=\"wp-image-51648\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-2.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-2-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-2-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Vi\u1ec7c hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u1ed9t doanh nghi\u1ec7p B2C. Kh\u00f4ng c\u00f3 kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p s\u1ebd kh\u00f4ng th\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u k\u1ef9 c\u00e0ng v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft h\u1ecd l\u00e0 ai, nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd l\u00e0 g\u00ec, h\u1ecd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o, v\u00e0 h\u1ecd c\u00f3 \u0111ang g\u1eb7p ph\u1ea3i nh\u1eefng v\u1ea5n \u0111\u1ec1 g\u00ec khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. <\/p>\n\n\n\n<p>Vi\u1ec7c hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau s\u1ebd gi\u00fap b\u1ea1n \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>C\u00e1c b\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau khi th\u1ef1c hi\u1ec7n marketing cho c\u00f4ng ty B2C<\/strong><\/p>\n\n\n\n<p><strong>1. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb website, CRM, kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng, v.v. \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/li>\n\n\n\n<li>X\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m chung c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, ch\u1eb3ng h\u1ea1n nh\u01b0: nh\u00e2n kh\u1ea9u h\u1ecdc, s\u1edf th\u00edch, h\u00e0nh vi mua s\u1eafm, v.v.<\/li>\n<\/ul>\n\n\n\n<p><strong>2. T\u1ea1o ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/strong><\/p>\n\n\n\n<p>D\u1ef1a tr\u00ean th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c b\u01b0\u1edbc tr\u00ean, h\u00e3y t\u1ea1o ra ch\u00e2n dung kh\u00e1ch h\u00e0ng chi ti\u1ebft.<\/p>\n\n\n\n<p>Ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u1ea7n bao g\u1ed3m c\u00e1c th\u00f4ng tin sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc:<\/strong> \u0110\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, thu nh\u1eadp, tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n, ngh\u1ec1 nghi\u1ec7p, v.v.<\/li>\n\n\n\n<li><strong>S\u1edf th\u00edch:<\/strong> S\u1edf th\u00edch v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, th\u01b0\u01a1ng hi\u1ec7u, gi\u1ea3i tr\u00ed, v.v.<\/li>\n\n\n\n<li><strong>H\u00e0nh vi mua s\u1eafm:<\/strong> K\u00eanh mua s\u1eafm, th\u00f3i quen mua s\u1eafm, m\u1ee9c \u0111\u1ed9 chi ti\u00eau, v.v.<\/li>\n\n\n\n<li><strong>Nhu c\u1ea7u:<\/strong> Nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, th\u00f4ng tin, h\u1ed7 tr\u1ee3, v.v.<\/li>\n\n\n\n<li><strong>M\u1ee5c ti\u00eau:<\/strong> M\u1ee5c ti\u00eau m\u00e0 kh\u00e1ch h\u00e0ng mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/li>\n<\/ul>\n\n\n\n<p><strong>3. X\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u1ebfu th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n r\u1ed9ng l\u1edbn, h\u00e3y chia nh\u1ecf th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng nh\u1ecf h\u01a1n.<\/li>\n\n\n\n<li>M\u1ed7i ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ea7n c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m chung v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc, s\u1edf th\u00edch, h\u00e0nh vi mua s\u1eafm v\u00e0 nhu c\u1ea7u.<\/li>\n\n\n\n<li>Vi\u1ec7c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n t\u1eadp trung chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0o t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/li>\n<\/ul>\n\n\n\n<p><strong>4. L\u1ef1a ch\u1ecdn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau:<\/strong><\/p>\n\n\n\n<p>Sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, h\u00e3y l\u1ef1a ch\u1ecdn ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5t cho c\u00f4ng ty b\u1ea1n.<\/p>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng cao s\u1ebd mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Khi l\u1ef1a ch\u1ecdn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, b\u1ea1n c\u1ea7n c\u00e2n nh\u1eafc c\u00e1c y\u1ebfu t\u1ed1 sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng:<\/strong> K\u00edch th\u01b0\u1edbc c\u1ee7a ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>Nhu c\u1ea7u:<\/strong> Nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li><strong>Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn:<\/strong> Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng trong ph\u00e2n kh\u00fac n\u00e0y.<\/li>\n\n\n\n<li><strong>M\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh:<\/strong> M\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh trong ph\u00e2n kh\u00fac n\u00e0y.<\/li>\n\n\n\n<li><strong>L\u1ee3i nhu\u1eadn:<\/strong> Kh\u1ea3 n\u0103ng sinh l\u1eddi t\u1eeb ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng n\u00e0y.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3.2. Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-3.png\" alt=\"marketing cho c\u00f4ng ty b2c\" class=\"wp-image-51649\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-3.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-3-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-3-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh gi\u00fap b\u1ea1n nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd, t\u1eeb \u0111\u00f3 t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh hi\u1ec7u qu\u1ea3. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 SWOT, PESTLE v\u00e0 ph\u00e2n t\u00edch Five Forces c\u1ee7a Porter \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh.<\/p>\n\n\n\n<p><strong>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 b\u01b0\u1edbc ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh khi th\u1ef1c hi\u1ec7n marketing c\u00f4ng ty B2C:<\/strong><\/p>\n\n\n\n<p><strong>1. X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/strong><\/p>\n\n\n\n<p>X\u00e1c \u0111\u1ecbnh t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00e1n ti\u1ebfp c\u1ee7a c\u00f4ng ty b\u1ea1n. Trong \u0111\u00f3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp<\/strong> l\u00e0 nh\u1eefng c\u00f4ng ty cung c\u1ea5p s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00f4ng ty b\u1ea1n.<\/li>\n\n\n\n<li><strong>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh gi\u00e1n ti\u1ebfp<\/strong> l\u00e0 nh\u1eefng c\u00f4ng ty cung c\u1ea5p s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng c\u00f9ng m\u1ed9t nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u1edbi c\u00f4ng ty b\u1ea1n.<\/li>\n<\/ul>\n\n\n\n<p><strong>2. Thu th\u1eadp th\u00f4ng tin:<\/strong><\/p>\n\n\n\n<p>Thu th\u1eadp th\u00f4ng tin v\u1ec1 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Th\u00f4ng tin v\u1ec1 c\u00f4ng ty:<\/strong> L\u1ecbch s\u1eed h\u00ecnh th\u00e0nh, s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, v.v.<\/li>\n\n\n\n<li><strong>S\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5:<\/strong> Danh m\u1ee5c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, gi\u00e1 c\u1ea3, t\u00ednh n\u0103ng, l\u1ee3i \u00edch, v.v.<\/li>\n\n\n\n<li><strong>Chi\u1ebfn l\u01b0\u1ee3c marketing:<\/strong> K\u00eanh marketing, th\u00f4ng \u0111i\u1ec7p marketing, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, v.v.<\/li>\n\n\n\n<li><strong>Hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng:<\/strong> Doanh thu, l\u1ee3i nhu\u1eadn, th\u1ecb ph\u1ea7n,&#8230;<\/li>\n\n\n\n<li>C\u00f3 th\u1ec3 thu th\u1eadp th\u00f4ng tin t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau, bao g\u1ed3m: website, b\u00e1o c\u00e1o t\u00e0i ch\u00ednh, th\u00f4ng c\u00e1o b\u00e1o ch\u00ed, m\u1ea1ng x\u00e3 h\u1ed9i, v.v.<\/li>\n<\/ul>\n\n\n\n<p><strong>3. Ph\u00e2n t\u00edch th\u00f4ng tin:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ph\u00e2n t\u00edch th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a t\u1eebng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch SWOT ho\u1eb7c Porter&#8217;s Five Forces \u0111\u1ec3 ph\u00e2n t\u00edch th\u00f4ng tin.<\/li>\n<\/ul>\n\n\n\n<p><em><strong>\u0110\u1ecdc th\u00eam:<\/strong><\/em><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/quan-tri-dieu-hanh\/phan-tich-swot-cach-de-hoach-dinh-chien-luoc-tot-hon\/\" data-type=\"link\" data-id=\"https:\/\/www.saokim.com.vn\/en\/blog\/quan-tri-dieu-hanh\/phan-tich-swot-cach-de-hoach-dinh-chien-luoc-tot-hon\/\"><strong>Ph\u00e2n t\u00edch SWOT \u2013 C\u00e1ch \u0111\u1ec3 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t h\u01a1n<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/5-ap-luc-canh-tranh-cua-michael-porter\/\" data-type=\"link\" data-id=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/5-ap-luc-canh-tranh-cua-michael-porter\/\"><strong>5 \u00c1p l\u1ef1c c\u1ea1nh tranh c\u1ee7a Michael Porter (Porter\u2019s Five Forces)<\/strong><\/a><\/p>\n\n\n\n<p><strong>4. X\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ea1nh tranh:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ea1nh tranh c\u1ee7a c\u00f4ng ty b\u1ea1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00e1c.<\/li>\n\n\n\n<li>V\u1ecb tr\u00ed c\u1ea1nh tranh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0: th\u1ecb ph\u1ea7n, nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, v.v.<\/li>\n<\/ul>\n\n\n\n<p><strong><em>L\u01b0u \u00fd:<\/em><\/strong><\/p>\n\n\n\n<p>Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c. B\u1ea1n c\u1ea7n th\u01b0\u1eddng xuy\u00ean theo d\u00f5i c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u1eadp nh\u1eadt th\u00f4ng tin m\u1edbi nh\u1ea5t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea1n lu\u00f4n hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>C\u1ea7n s\u1eed d\u1ee5ng nhi\u1ec1u ngu\u1ed3n th\u00f4ng tin kh\u00e1c nhau \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Ph\u00e2n t\u00edch th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1ch kh\u00e1ch quan v\u00e0 kh\u00f4ng thi\u00ean v\u1ecb.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.3. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Sau khi hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau marketing c\u1ee7a m\u00ecnh. M\u1ee5c ti\u00eau c\u1ea7n c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p. M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 m\u1ee5c ti\u00eau marketing c\u00f3 th\u1ec3 bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng X% trong v\u00f2ng 1 n\u0103m<\/li>\n\n\n\n<li>T\u0103ng th\u1ecb ph\u1ea7n l\u00ean Y% trong v\u00f2ng 2 n\u0103m<\/li>\n\n\n\n<li>Gia t\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh Z% trong v\u00f2ng 3 n\u0103m<\/li>\n\n\n\n<li>Ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi th\u00e0nh c\u00f4ng trong v\u00f2ng 6 th\u00e1ng<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-4.png\" alt=\"marketing cho c\u00f4ng ty b2c\" class=\"wp-image-51650\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-4.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-4-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-4-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p c\u0169ng c\u1ea7n x\u00e1c \u0111\u1ecbnh v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing nh\u1eb1m t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. V\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3 c\u1ea1nh tranh, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, s\u1ef1 s\u00e1ng t\u1ea1o,&#8230;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.4. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd<\/h3>\n\n\n\n<p>Trong th\u1ecb tr\u01b0\u1eddng B2C, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o d\u1ef1ng m\u1ed1i li\u00ean k\u1ebft v\u00e0 l\u00f2ng trung th\u00e0nh v\u1edbi kh\u00e1ch h\u00e0ng. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd s\u1ebd gi\u00fap doanh nghi\u1ec7p n\u1ed5i b\u1eadt gi\u1eefa \u0111\u00e1m \u0111\u00f4ng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 t\u1ea1o d\u1ef1ng gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<p><strong>\u0110\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, doanh nghi\u1ec7p c\u1ea7n:<\/strong><\/p>\n\n\n\n<p><strong>X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/strong><\/p>\n\n\n\n<p>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i l\u00e0 nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1i di\u1ec7n v\u00e0 mang l\u1ea1i cho kh\u00e1ch h\u00e0ng. N\u00f3 c\u00f3 th\u1ec3 l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng, s\u1ef1 \u0111\u1ed5i m\u1edbi, gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi, ho\u1eb7c b\u1ea5t k\u1ef3 gi\u00e1 tr\u1ecb n\u00e0o kh\u00e1c m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n truy\u1ec1n t\u1ea3i.<\/p>\n\n\n\n<p><strong>T\u1ea1o d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n\n\n\n<p>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 t\u00ean g\u1ecdi, logo, m\u00e0u s\u1eafc, phong c\u00e1ch thi\u1ebft k\u1ebf, v.v. T\u1ea5t c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y c\u1ea7n ph\u1ea3i th\u1ed1ng nh\u1ea5t v\u00e0 ph\u1ea3n \u00e1nh \u0111\u00fang gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p><strong>X\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n\n\n\n<p>C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1ch \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng trong c\u00e1ch \u0111\u1ea7y c\u1ea3m x\u00fac v\u00e0 t\u1ea1o d\u1ef1ng m\u1ed9t li\u00ean k\u1ebft v\u1eefng ch\u1eafc. Vi\u1ec7c k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 ngu\u1ed3n g\u1ed1c, gi\u00e1 tr\u1ecb, v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 doanh nghi\u1ec7p v\u00e0 t\u1ea1o d\u1ef1ng l\u00f2ng tin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.5. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing mix (4P)<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-5.png\" alt=\"marketing cho c\u00f4ng ty b2c\" class=\"wp-image-51651\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-5.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-5-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-5-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>D\u1ef1a tr\u00ean m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p ti\u1ebfn h\u00e0nh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing mix, bao g\u1ed3m 4 y\u1ebfu t\u1ed1 ch\u00ednh: <strong>S\u1ea3n ph\u1ea9m (Product)<\/strong>, <strong>Gi\u00e1 c\u1ea3 (Price)<\/strong>, <strong>K\u00eanh ph\u00e2n ph\u1ed1i (Place)<\/strong> v\u00e0 <strong>X\u00fac ti\u1ebfn (Promotion)<\/strong>.<\/p>\n\n\n\n<p><strong>1. S\u1ea3n ph\u1ea9m (Product)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7<\/li>\n\n\n\n<li>C\u1ea3i ti\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng, thi\u1ebft k\u1ebf v\u00e0 t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m<\/li>\n\n\n\n<li>Qu\u1ea3n l\u00fd v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m v\u00e0 ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi<\/li>\n<\/ul>\n\n\n\n<p><strong>2. Gi\u00e1 c\u1ea3 (Price)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 ph\u00f9 h\u1ee3p (d\u1ef1a tr\u00ean chi ph\u00ed, gi\u00e1 tr\u1ecb, c\u1ea1nh tranh)<\/li>\n\n\n\n<li>\u00c1p d\u1ee5ng c\u00e1c ch\u00ednh s\u00e1ch gi\u00e1 nh\u01b0 gi\u1ea3m gi\u00e1, t\u1eb7ng k\u00e8m, tr\u1ea3 g\u00f3p, v.v.<\/li>\n\n\n\n<li>\u0110i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ea3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/li>\n\n\n\n<li>Qu\u1ea3n l\u00fd linh ho\u1ea1t gi\u00e1 c\u1ea3 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng<\/li>\n<\/ul>\n\n\n\n<p><strong>3. K\u00eanh ph\u00e2n ph\u1ed1i (Place)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u1ef1a ch\u1ecdn c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p (tr\u1ef1c ti\u1ebfp, gi\u00e1n ti\u1ebfp, online, offline)<\/li>\n\n\n\n<li>M\u1edf r\u1ed9ng v\u00e0 qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i<\/li>\n\n\n\n<li>T\u1ed1i \u01b0u h\u00f3a chu\u1ed7i cung \u1ee9ng v\u00e0 quy tr\u00ecnh giao nh\u1eadn<\/li>\n\n\n\n<li>N\u00e2ng cao tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n\n\n\n<p><strong>4. X\u00fac ti\u1ebfn (Promotion)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p (qu\u1ea3ng c\u00e1o, PR, khuy\u1ebfn m\u1ea1i, &#8230;)<\/li>\n\n\n\n<li>T\u1eadn d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng online v\u00e0 social media<\/li>\n\n\n\n<li>Thi\u1ebft k\u1ebf n\u1ed9i dung ti\u1ebfp th\u1ecb h\u1ea5p d\u1eabn v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng k\u00eanh<\/li>\n\n\n\n<li>T\u1ea1o s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 l\u00f4i cu\u1ed1n kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n\n\n\n<p>Vi\u1ec7c k\u1ebft h\u1ee3p v\u00e0 tri\u1ec3n khai hi\u1ec7u qu\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 4P s\u1ebd gi\u00fap doanh nghi\u1ec7p B2C x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing to\u00e0n di\u1ec7n v\u00e0 th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.6. H\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n chi\u1ebfn l\u01b0\u1ee3c Marketing Mix 4C<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2c-13.jpg\" alt=\"\" class=\"wp-image-51800\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2c-13.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2c-13-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2c-13-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>B\u00ean c\u1ea1nh <strong>chi\u1ebfn l\u01b0\u1ee3c 4P<\/strong> v\u1edbi s\u1ef1 t\u1eadp trung ch\u1ee7 y\u1ebfu v\u00e0o nh\u1eefng g\u00ec m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p, t\u1eeb vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, \u0111\u1ecbnh gi\u00e1 cho \u0111\u1ebfn c\u00e1ch truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o th\u00ec <strong>Sao Kim<\/strong> mu\u1ed1n gi\u1edbi thi\u1ec7u th\u00eam cho b\u1ea1n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c m\u00e0 s\u1ebd gi\u00fap ho\u1ea1t \u0111\u1ed9ng marketing cho c\u00f4ng ty B2C tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 trong vi\u1ec7c g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng h\u01a1n \u0111\u00f3 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c <strong>marketing mix 4C (&nbsp;Customer,&nbsp;Cost,&nbsp;Convenience, Communication)<\/strong>.<\/p>\n\n\n\n<p>M\u00f4 h\u00ecnh <strong>Marketing 4C<\/strong> s\u1ebd t\u1eadp trung v\u00e0o nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0&nbsp;gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p mang l\u1ea1i cho h\u1ecd, \u0111i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p B2C c\u00f3 th\u1ec3 tri\u1ec3n khai nh\u1eefng&nbsp;ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u00e0 m\u00ecnh h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n\n\n\n<p><strong>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh 4C cho marketing cho c\u00f4ng ty B2C:<\/strong><\/p>\n\n\n\n<p><strong>1. Customer (Kh\u00e1ch h\u00e0ng)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau:<\/strong> Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u, mong mu\u1ed1n, h\u00e0nh vi v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/li>\n\n\n\n<li><strong>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng:<\/strong> Chia nh\u1ecf kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00e0nh c\u00e1c nh\u00f3m nh\u1ecf h\u01a1n d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed nh\u01b0 nhu c\u1ea7u, s\u1edf th\u00edch, h\u00e0nh vi mua s\u1eafm,&#8230;<\/li>\n\n\n\n<li><strong>T\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng:<\/strong> Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<p><strong>2. Cost (Chi ph\u00ed)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u00ednh to\u00e1n chi ph\u00ed marketing:<\/strong> Bao g\u1ed3m chi ph\u00ed cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng,&#8230;<\/li>\n\n\n\n<li><strong>L\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p:<\/strong> L\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u1edbi chi ph\u00ed h\u1ee3p l\u00fd.<\/li>\n\n\n\n<li><strong>\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 marketing:<\/strong> Theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n\n\n\n<p><strong>3. Convenience (S\u1ef1 ti\u1ec7n l\u1ee3i)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110\u1ea3m b\u1ea3o s\u1ef1 ti\u1ec7n l\u1ee3i cho kh\u00e1ch h\u00e0ng trong vi\u1ec7c mua s\u1eafm:<\/strong> Cung c\u1ea5p nhi\u1ec1u k\u00eanh mua s\u1eafm nh\u01b0 c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn, c\u1eeda h\u00e0ng b\u00e1n l\u1ebb, thanh to\u00e1n online, giao h\u00e0ng t\u1eadn n\u01a1i,&#8230;<\/li>\n\n\n\n<li><strong>\u0110\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh mua h\u00e0ng:<\/strong> T\u1ea1o quy tr\u00ecnh mua h\u00e0ng \u0111\u01a1n gi\u1ea3n, d\u1ec5 d\u00e0ng v\u00e0 nhanh ch\u00f3ng cho kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>Cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t:<\/strong> Gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc, h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n\n\n\n<p><strong>4. Communication (Giao ti\u1ebfp)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh:<\/strong> Truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng, nh\u1ea5t qu\u00e1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng.<\/li>\n\n\n\n<li><strong>T\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng:<\/strong> Giao ti\u1ebfp th\u01b0\u1eddng xuy\u00ean v\u1edbi kh\u00e1ch h\u00e0ng qua c\u00e1c k\u00eanh nh\u01b0 email, m\u1ea1ng x\u00e3 h\u1ed9i,&#8230;<\/li>\n\n\n\n<li><strong>L\u1eafng nghe ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng:<\/strong> Thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<p><strong>V\u00ed d\u1ee5:<\/strong> M\u1ed9t c\u00f4ng ty B2C trong ng\u00e0nh b\u00e1n l\u1ebb th\u1eddi trang c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh 4C \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng nh\u01b0 sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customer (Kh\u00e1ch h\u00e0ng):<\/strong> Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 hi\u1ec3u r\u00f5 xu h\u01b0\u1edbng th\u1eddi trang, nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, thu nh\u1eadp, v.v.<\/li>\n\n\n\n<li><strong>Cost (Chi ph\u00ed):<\/strong> T\u00ednh to\u00e1n chi ph\u00ed cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing nh\u01b0 qu\u1ea3ng c\u00e1o online, marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, influencer marketing, v.v. L\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. Theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed.<\/li>\n\n\n\n<li><strong>Convenience (S\u1ef1 ti\u1ec7n l\u1ee3i):<\/strong> Cung c\u1ea5p nhi\u1ec1u k\u00eanh mua s\u1eafm nh\u01b0 website, app di \u0111\u1ed9ng, m\u1ea1ng x\u00e3 h\u1ed9i. Cho ph\u00e9p kh\u00e1ch h\u00e0ng thanh to\u00e1n online, \u0111\u1ed5i tr\u1ea3 h\u00e0ng mi\u1ec5n ph\u00ed, giao h\u00e0ng t\u1eadn n\u01a1i.<\/li>\n\n\n\n<li><strong>Communication (Giao ti\u1ebfp):<\/strong> X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang tr\u1ebb trung, n\u0103ng \u0111\u1ed9ng. Giao ti\u1ebfp th\u01b0\u1eddng xuy\u00ean v\u1edbi kh\u00e1ch h\u00e0ng qua email, m\u1ea1ng x\u00e3 h\u1ed9i. Thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5.<\/li>\n<\/ul>\n\n\n\n<p><strong>Nh\u00ecn chung<\/strong>, t\u00f9y thu\u1ed9c v\u00e0o s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, v\u00e0 ngu\u1ed3n l\u1ef1c m\u00e0 c\u00f4ng ty B2C c\u00f3 th\u1ec3 ch\u1ecdn m\u00f4 h\u00ecnh 4P ho\u1eb7c 4C cho chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh. <\/p>\n\n\n\n<p><strong>Sao Kim<\/strong> cho r\u1eb1ng c\u00e1c <strong>c\u00f4ng ty B2C<\/strong> c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p c\u1ea3 2 trong khi th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ec3 t\u1ea1o ra chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n, c\u00e2n \u0111\u1ed1i gi\u1eefa g\u00f3c nh\u00ecn c\u1ee7a doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>M\u00f4 h\u00ecnh 4C<\/strong> t\u1eadp trung v\u00e0o nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u00fap t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd, trong khi <strong>m\u00f4 h\u00ecnh 4P<\/strong> t\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 m\u00e0 doanh nghi\u1ec7p ki\u1ec3m so\u00e1t. S\u1ef1 k\u1ebft h\u1ee3p n\u00e0y gi\u00fap t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb, \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, v\u00e0 t\u1ea1o ra chi\u1ebfn l\u01b0\u1ee3c marketing linh ho\u1ea1t v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.6 X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p (IMC)<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-6.png\" alt=\"marketing cho c\u00f4ng ty b2c\" class=\"wp-image-51652\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-6.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-6-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-6-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t trong chi\u1ebfn l\u01b0\u1ee3c marketing cho c\u00f4ng ty B2C l\u00e0 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c k\u1ebft h\u1ee3p linh ho\u1ea1t gi\u1eefa c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3.6.1. L\u1ef1a ch\u1ecdn k\u00eanh Marketing ph\u00f9 h\u1ee3p<\/h4>\n\n\n\n<p>Sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 l\u1ef1a ch\u1ecdn c\u00e1c k\u00eanh marketing ph\u00f9 h\u1ee3p \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. C\u00f3 nhi\u1ec1u k\u00eanh marketing kh\u00e1c nhau m\u00e0 c\u00f4ng ty B2C c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng, bao g\u1ed3m:<\/p>\n\n\n\n<p><strong>1. K\u00eanh Marketing truy\u1ec1n th\u1ed1ng:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh:<\/strong> S\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n h\u00ecnh \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ecdn c\u00e1c k\u00eanh ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1eb7t qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd.<\/li>\n\n\n\n<li><strong>Qu\u1ea3ng c\u00e1o b\u00e1o ch\u00ed:<\/strong> \u0110\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c t\u1edd b\u00e1o, t\u1ea1p ch\u00ed \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. C\u00f4ng ty c\u00f3 th\u1ec3 ch\u1ecdn c\u00e1c t\u1edd b\u00e1o, t\u1ea1p ch\u00ed ph\u1ed5 bi\u1ebfn trong ng\u00e0nh v\u00e0 \u0111\u1eb7t qu\u1ea3ng c\u00e1o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi:<\/strong> S\u1eed d\u1ee5ng c\u00e1c bi\u1ec3n qu\u1ea3ng c\u00e1o, b\u1ea3ng hi\u1ec7u, b\u1ea3ng \u0111i\u1ec7n t\u1eed, v.v. \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u1eb7t qu\u1ea3ng c\u00e1o \u1edf c\u00e1c v\u1ecb tr\u00ed chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 trung t\u00e2m mua s\u1eafm, \u0111\u01b0\u1eddng ph\u1ed1, khu v\u1ef1c t\u1ea5p n\u1eadp \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>PR (Public Relations):<\/strong> X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi c\u00f4ng ch\u00fang th\u00f4ng qua vi\u1ec7c ph\u00e1t h\u00e0nh th\u00f4ng c\u00e1o b\u00e1o ch\u00ed, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c v\u1ec1 t\u1ed5 ch\u1ee9c. C\u00f4ng ty c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c th\u00f4ng c\u00e1o b\u00e1o ch\u00ed \u0111\u1ec3 th\u00f4ng b\u00e1o v\u1ec1 c\u00e1c s\u1ef1 ki\u1ec7n, th\u00e0nh t\u1ef1u, hay c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh.<\/li>\n<\/ul>\n\n\n\n<p>C\u00f3 nhi\u1ec1u \u00fd ki\u1ebfn cho r\u1eb1ng trong th\u1eddi 4.0 hi\u1ec7n nay, <strong>marketing truy\u1ec1n th\u1ed1ng<\/strong> d\u01b0\u1eddng nh\u01b0 c\u00f3 ph\u1ea7n l\u00e9p v\u1ebf so v\u1edbi <strong>digital marketing<\/strong> b\u1edfi m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 v\u00e0 t\u00ednh ph\u1ed5 bi\u1ebfn r\u1ed9ng r\u00e3i. <\/p>\n\n\n\n<p>Tuy nhi\u00ean, <strong>Sao Kim<\/strong> v\u1eabn nh\u1eadn \u0111\u1ecbnh \u0111\u00e2y l\u00e0 m\u1ed9t k\u00eanh marketing c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi c\u00f4ng ty B2C b\u1edfi v\u00ec marketing truy\u1ec1n th\u1ed1ng v\u1eabn \u0111ang t\u1ed3n t\u1ea1i \u1edf kh\u1eafp m\u1ecdi n\u01a1i v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 qu\u00e1 quen thu\u1ed9c v\u1edbi h\u00ecnh th\u1ee9c n\u00e0y.<\/p>\n\n\n\n<p>H\u01a1n th\u1ebf n\u1eefa, tu\u1ef3 thu\u1ed9c v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u00e0 c\u00f4ng ty B2C m\u00e0 s\u1ebd l\u1ef1a ch\u1ecdn k\u00eanh marketing truy\u1ec1n th\u1ed1ng n\u00e0y, n\u1ebfu kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 ng\u01b0\u1eddi cao tu\u1ed5i, ng\u01b0\u1eddi s\u1ed1ng \u1edf khu v\u1ef1c n\u00f4ng th\u00f4n th\u00ec nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng nh\u01b0 v\u00f4 tuy\u1ebfn, bi\u1ec3n b\u1ea3ng ngo\u00e0i tr\u1eddi, t\u1ea1i \u0111i\u1ec3m b\u00e1n h\u00e0ng, b\u00e1o gi\u1ea5y,&#8230; v\u1eabn s\u1ebd c\u00f3 \u0111\u1ed9 hi\u1ec3u qu\u1ea3 v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y. <\/p>\n\n\n\n<p><strong>2. K\u00eanh Digital Marketing:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn:<\/strong> S\u1eed d\u1ee5ng banner, video, pop-up v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn kh\u00e1c \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn. C\u00f4ng ty c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn nh\u01b0 Google Ads, Facebook Ads \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c trang web v\u00e0 \u1ee9ng d\u1ee5ng m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng.<\/li>\n\n\n\n<li><strong>SEO (Search Engine Optimization):<\/strong> T\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung trang web \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec3n th\u1ecb tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean. C\u00f4ng ty c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a t\u1eeb kh\u00f3a, c\u1ea5u tr\u00fac trang web v\u00e0 t\u1ea1o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 n\u00e2ng cao v\u1ecb tr\u00ed trang web tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/li>\n\n\n\n<li><strong>SEM (Search Engine Marketing): <\/strong>S\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google AdWords \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng hi\u1ec3n th\u1ecb v\u00e0 thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp. C\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u1eb7t qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 hi\u1ec3n th\u1ecb khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm.<\/li>\n\n\n\n<li><strong>Content Marketing:<\/strong> T\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 gi\u00e1 tr\u1ecb \u0111\u1ec3 thu h\u00fat v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. C\u00f4ng ty c\u00f3 th\u1ec3 vi\u1ebft blog, t\u1ea1o video, t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ef1c tuy\u1ebfn v\u00e0 chia s\u1ebb th\u00f4ng tin h\u1eefu \u00edch tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c.<\/li>\n\n\n\n<li><strong>Social Marketing<\/strong>: S\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, Twitter \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. C\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u0103ng b\u00e0i, chia s\u1ebb th\u00f4ng tin, t\u1ea1o qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n\n\n\n<li><strong>Email Marketing:<\/strong> G\u1eedi email ti\u1ebfp th\u1ecb \u0111\u1ebfn danh s\u00e1ch kh\u00e1ch h\u00e0ng \u0111\u1ec3 th\u00f4ng b\u00e1o v\u1ec1 s\u1ea3n ph\u1ea9m, khuy\u1ebfn m\u00e3i, s\u1ef1 ki\u1ec7n, v.v. C\u00f4ng ty c\u00f3 th\u1ec3 t\u1ea1o danh s\u00e1ch kh\u00e1ch h\u00e0ng \u0111\u00e1ng tin c\u1eady v\u00e0 g\u1eedi email c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 t\u1ea1o \u0111\u1ed9ng l\u1ef1c mua h\u00e0ng.<\/li>\n\n\n\n<li><strong>Affiliate Marketing:<\/strong> H\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c ho\u1eb7c nh\u00e0 b\u00e1n h\u00e0ng kh\u00e1c \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 nh\u1eadn hoa h\u1ed3ng t\u1eeb vi\u1ec7c b\u00e1n h\u00e0ng. C\u00f4ng ty c\u00f3 th\u1ec3 t\u1ea1o ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft v\u00e0 cung c\u1ea5p hoa h\u1ed3ng cho \u0111\u1ed1i t\u00e1c khi h\u1ecd gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Xem ngay <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/digital-marketing-tong-the\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>d\u1ecbch v\u1ee5 Digital Marketing t\u1ed5ng th\u1ec3<\/strong><\/a> c\u1ee7a Sao Kim Branding. Gi\u1ea3i ph\u00e1p t\u1ed1i \u0111a h\u00f3a hi\u1ec7u su\u1ea5t marketing, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh, tri\u1ec3n khai c\u1ed9ng h\u01b0\u1edfng, theo d\u00f5i \u0111a chi\u1ec1u.<\/em><\/p>\n\n\n\n<p><strong>3. K\u00eanh Marketing b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>C\u1eeda h\u00e0ng b\u00e1n l\u1ebb:<\/strong> M\u1edf c\u1eeda h\u00e0ng v\u1eadt l\u00fd \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mua s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp. C\u00f4ng ty c\u00f3 th\u1ec3 t\u1ea1o c\u1eeda h\u00e0ng \u1edf v\u1ecb tr\u00ed thu\u1eadn ti\u1ec7n v\u00e0 thi\u1ebft k\u1ebf c\u1eeda h\u00e0ng h\u1ea5p d\u1eabn \u0111\u1ec3 t\u1ea1o tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u1ed1t cho kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>Gian h\u00e0ng tr\u01b0ng b\u00e0y: <\/strong>Thi\u1ebft l\u1eadp gian h\u00e0ng tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m t\u1ea1i c\u00e1c tri\u1ec3n l\u00e3m, s\u1ef1 ki\u1ec7n, trung t\u00e2m mua s\u1eafm \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. Gian h\u00e0ng tr\u01b0ng b\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng th\u1ea5y v\u00e0 tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">3.6.3. Ho\u1ea1ch \u0111\u1ecbnh Content Marketing thu h\u00fat cho kh\u00e1ch h\u00e0ng<\/h4>\n\n\n\n<p>N\u1ed9i dung l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng B2C. Kh\u00f4ng ch\u1ec9 c\u1ea7n l\u00e0m cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n gi\u00e1 r\u1ebb h\u01a1n hay t\u1ed1t h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7, m\u00e0 b\u1ea1n c\u00f2n c\u1ea7n t\u1ea1o ra m\u1ed9t th\u00f4ng \u0111i\u1ec7p v\u00e0 n\u1ed9i dung thu h\u00fat kh\u00e1ch h\u00e0ng. V\u00ec kh\u00e1ch h\u00e0ng B2C th\u01b0\u1eddng l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n, h\u1ecd s\u1ebd quan t\u00e2m \u0111\u1ebfn nh\u1eefng g\u00ec s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 mang l\u1ea1i cho h\u1ecd.<\/p>\n\n\n\n<p>\u0110\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng B2C, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c h\u00ecnh \u1ea3nh v\u00e0 video \u0111\u1eb9p m\u1eaft, k\u00e8m theo c\u00e1c th\u00f4ng \u0111i\u1ec7p vui nh\u1ed9n v\u00e0 g\u1ea7n g\u0169i. B\u1ea1n c\u0169ng n\u00ean t\u1eadn d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, blog v\u00e0 email \u0111\u1ec3 chia s\u1ebb n\u1ed9i dung thu h\u00fat v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 m\u00e0 c\u00f4ng ty B2C c\u1ea7n c\u00f3 \u0111\u1ec3 khi\u1ebfn Content Marketing tr\u1edf n\u00ean l\u00f4i cu\u1ed1n h\u01a1n:<\/strong><\/p>\n\n\n\n<p><strong>N\u1ed9i dung gi\u00e1 tr\u1ecb: <\/strong><\/p>\n\n\n\n<p>N\u1ed9i dung c\u1ea7n mang l\u1ea1i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch, gi\u1ea3i \u0111\u00e1p c\u00e2u h\u1ecfi, gi\u00fap kh\u00e1ch h\u00e0ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ho\u1eb7c h\u01b0\u1edbng d\u1eabn h\u1ecd trong vi\u1ec7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. N\u1ed9i dung gi\u00e1 tr\u1ecb s\u1ebd thu h\u00fat s\u1ef1 quan t\u00e2m v\u00e0 t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>T\u00ednh t\u01b0\u01a1ng t\u00e1c:<\/strong><\/p>\n\n\n\n<p>T\u1ea1o ra n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tham gia v\u00e0 chia s\u1ebb \u00fd ki\u1ebfn. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn, chia s\u1ebb n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, ho\u1eb7c tham gia v\u00e0o c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn. T\u01b0\u01a1ng t\u00e1c gi\u00fap x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng v\u00e0 t\u1ea1o s\u1ef1 tham gia t\u00edch c\u1ef1c t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>\u0110a d\u1ea1ng h\u00f3a n\u1ed9i dung:<\/strong><\/p>\n\n\n\n<p>S\u1eed d\u1ee5ng \u0111a d\u1ea1ng c\u00e1c lo\u1ea1i n\u1ed9i dung \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1eeb kh\u00e1ch h\u00e0ng. Bao g\u1ed3m b\u00e0i vi\u1ebft blog, video, h\u00ecnh \u1ea3nh, infographics, tr\u00f2 ch\u01a1i tr\u1ef1c tuy\u1ebfn, cu\u1ed9c thi, v\u00e0 c\u00e1c t\u00e0i li\u1ec7u gi\u00e1o d\u1ee5c kh\u00e1c. Vi\u1ec7c \u0111a d\u1ea1ng h\u00f3a n\u1ed9i dung gi\u00fap t\u1ea1o s\u1ef1 phong ph\u00fa v\u00e0 g\u00e2y h\u1ee9ng th\u00fa cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>T\u1ed1i \u01b0u h\u00f3a cho c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i:<\/strong><\/p>\n\n\n\n<p>Hi\u1ec3u r\u00f5 k\u00eanh ph\u00e2n ph\u1ed1i m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n th\u01b0\u1eddng s\u1eed d\u1ee5ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung cho t\u1eebng k\u00eanh \u0111\u00f3. V\u00ed d\u1ee5, t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, t\u1ea1o n\u1ed9i dung ng\u1eafn g\u1ecdn v\u00e0 h\u1ea5p d\u1eabn cho m\u1ea1ng x\u00e3 h\u1ed9i, ho\u1eb7c t\u1ea1o video ch\u1ea5t l\u01b0\u1ee3ng cao cho k\u00eanh YouTube. \u0110i\u1ec1u n\u00e0y gi\u00fap n\u1ed9i dung \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn t\u1ed1i \u0111a t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>T\u1ea1o c\u00e2u chuy\u1ec7n:<\/strong><\/p>\n\n\n\n<p>S\u1eed d\u1ee5ng c\u00e2u chuy\u1ec7n \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a c\u00f4ng ty. T\u1ea1o m\u1ed9t c\u1ed1t truy\u1ec7n h\u1ea5p d\u1eabn v\u00e0 g\u1eafn k\u1ebft n\u1ed9i dung v\u00e0o c\u00e2u chuy\u1ec7n \u0111\u00f3 \u0111\u1ec3 t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i v\u00e0 c\u1ea3m x\u00fac t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng. C\u00e2u chuy\u1ec7n gi\u00fap t\u1ea1o s\u1ef1 g\u1eafn k\u1ebft v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd.<\/p>\n\n\n\n<p><strong>\u0110\u1ecbnh k\u1ef3 v\u00e0 li\u00ean t\u1ee5c:<\/strong> <\/p>\n\n\n\n<p>\u0110\u1ea3m b\u1ea3o r\u1eb1ng c\u00f4ng ty cung c\u1ea5p n\u1ed9i dung m\u1ed9t c\u00e1ch \u0111\u1ecbnh k\u1ef3 v\u00e0 li\u00ean t\u1ee5c. M\u1ed9t l\u1ecbch tr\u00ecnh ph\u00e1t h\u00e0nh n\u1ed9i dung \u0111\u00e1ng tin c\u1eady v\u00e0 \u0111\u1ec1u \u0111\u1eb7n gi\u00fap duy tr\u00ec s\u1ef1 quan t\u00e2m v\u00e0 t\u01b0\u01a1ng t\u00e1c t\u1eeb kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, c\u1eadp nh\u1eadt n\u1ed9i dung m\u1edbi v\u00e0 li\u00ean t\u1ee5c \u0111\u1ec3 gi\u1eef cho kh\u00e1ch h\u00e0ng quan t\u00e2m v\u00e0 trung th\u00e0nh v\u1edbi c\u00f4ng ty.<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#e6efff\"><em><strong>T\u1ea3i ngay Ebook&nbsp;\u201c<a href=\"https:\/\/l.facebook.com\/l.php?u=https%3A%2F%2Fwww.saokim.com.vn%2Fen%2Fbrand-story-guide%2F%3Ffbclid%3DIwZXh0bgNhZW0CMTAAAR3e9YrnBmeTxi5bmsBy9fWl5gOQqhE61DWbS_rL3n80w1YeHIt61mPItXU_aem_Ab0ulTYVZlkm8xnYCOQfk1f5DrpfSwyvAMX0549Lz3O15sbYHQKmIm2Avd7ngJsk_t1zpBxi_qBaL_yx_LA3MYZl&amp;h=AT0s20CcgUwHi_4TaJLNBBYt3f428tz94Yf6eTBUTU29tMzw-7rHhllWw-C90P6fKtjGi_eqsFtn11qkAOrYtHy63yxUKzBfp_R-2daXv5DqY2biFHxGnGL4kntNf7CCd3t9Z1zQDQ&amp;__tn__=-UK-R&amp;c[0]=AT28yDawNJjPLK6A2arx7LvSi0x6BZMZjz88gItcqUvcdcMw7IJfLygxEEDGsT8QXgBXN8PCg_weA8S3JeTLbnm5cR3Wz_St5wsz8WSNbQG8BYjaa58Wtpf-3cDG9x_fZQdAOohl6-shQuK7Ovi8nsIbvSwJjEaZaeVw7YMSHoZT7Yi02h5urJ3hv-vGqXQpJ6fSOpsTb191mXbkY0v9yKsPrZsQOOQ3H_9S\" data-type=\"link\" data-id=\"https:\/\/l.facebook.com\/l.php?u=https%3A%2F%2Fwww.saokim.com.vn%2Fen%2Fbrand-story-guide%2F%3Ffbclid%3DIwZXh0bgNhZW0CMTAAAR3e9YrnBmeTxi5bmsBy9fWl5gOQqhE61DWbS_rL3n80w1YeHIt61mPItXU_aem_Ab0ulTYVZlkm8xnYCOQfk1f5DrpfSwyvAMX0549Lz3O15sbYHQKmIm2Avd7ngJsk_t1zpBxi_qBaL_yx_LA3MYZl&amp;h=AT0s20CcgUwHi_4TaJLNBBYt3f428tz94Yf6eTBUTU29tMzw-7rHhllWw-C90P6fKtjGi_eqsFtn11qkAOrYtHy63yxUKzBfp_R-2daXv5DqY2biFHxGnGL4kntNf7CCd3t9Z1zQDQ&amp;__tn__=-UK-R&amp;c[0]=AT28yDawNJjPLK6A2arx7LvSi0x6BZMZjz88gItcqUvcdcMw7IJfLygxEEDGsT8QXgBXN8PCg_weA8S3JeTLbnm5cR3Wz_St5wsz8WSNbQG8BYjaa58Wtpf-3cDG9x_fZQdAOohl6-shQuK7Ovi8nsIbvSwJjEaZaeVw7YMSHoZT7Yi02h5urJ3hv-vGqXQpJ6fSOpsTb191mXbkY0v9yKsPrZsQOOQ3H_9S\">Brand Story: B\u00ed quy\u1ebft k\u1ec3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o<\/a>&#8220;<\/strong><\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3.6.4. Ti\u1ebfp Th\u1ecb Tr\u00ean M\u1ea1ng X\u00e3 H\u1ed9i (Social Marketing)<\/h4>\n\n\n\n<p>M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 k\u00eanh ti\u1ebfp th\u1ecb quan tr\u1ecdng cho c\u00e1c c\u00f4ng ty B2C. C\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i cho ph\u00e9p b\u1ea1n ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Vi\u1ec7c t\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd gi\u00fap t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn, ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng ty D2C:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Facebook:<\/strong> L\u00e0 n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i l\u1edbn nh\u1ea5t v\u1edbi kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng. Facebook cung c\u1ea5p nhi\u1ec1u c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o v\u00e0 t\u00ednh n\u0103ng ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3.<\/li>\n\n\n\n<li><strong>Instagram:<\/strong> \u0110\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p cho c\u00e1c doanh nghi\u1ec7p c\u00f3 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 li\u00ean quan \u0111\u1ebfn th\u1eddi trang, l\u00e0m \u0111\u1eb9p, th\u1ef1c ph\u1ea9m, du l\u1ecbch nh\u1edd v\u00e0o t\u00ednh ch\u1ea5t h\u00ecnh \u1ea3nh v\u00e0 video phong ph\u00fa.<\/li>\n\n\n\n<li><strong>Twitter (X):<\/strong> Th\u00edch h\u1ee3p \u0111\u1ec3 c\u1eadp nh\u1eadt tin t\u1ee9c, s\u1ef1 ki\u1ec7n v\u00e0 t\u01b0\u01a1ng t\u00e1c nhanh ch\u00f3ng v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>LinkedIn:<\/strong> Ch\u1ee7 y\u1ebfu d\u00e0nh cho ti\u1ebfp th\u1ecb B2B nh\u01b0ng v\u1eabn c\u00f3 gi\u00e1 tr\u1ecb cho m\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c B2C, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 chuy\u00ean nghi\u1ec7p.<\/li>\n\n\n\n<li><strong>TikTok:<\/strong> N\u1ec1n t\u1ea3ng video ng\u1eafn \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng tr\u1ebb tu\u1ed5i v\u00e0 s\u00e1ng t\u1ea1o.<\/li>\n\n\n\n<li><strong>Pinterest:<\/strong> Ph\u00f9 h\u1ee3p cho c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 li\u00ean quan \u0111\u1ebfn phong c\u00e1ch s\u1ed1ng, thi\u1ebft k\u1ebf n\u1ed9i th\u1ea5t, th\u1eddi trang v\u00e0 th\u1ee7 c\u00f4ng.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">3.6.5. Ti\u1ebfp th\u1ecb \u1ea3nh h\u01b0\u1edfng (Influencer marketing)<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X\u00e1c \u0111\u1ecbnh c\u00e1c KOL (Key Opinion Leaders) ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/li>\n\n\n\n<li>Thi\u1ebft k\u1ebf chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u1ea3nh h\u01b0\u1edfng hi\u1ec7u qu\u1ea3 (h\u1ee3p t\u00e1c n\u1ed9i dung, s\u1ea3n ph\u1ea9m, s\u1ef1 ki\u1ec7n, &#8230;)<\/li>\n\n\n\n<li>Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb \u1ea3nh h\u01b0\u1edfng<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">3.6.6. T\u1ed1i \u01b0u h\u00f3a SEO v\u00e0 marketing t\u00ecm ki\u1ebfm<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c SEO nh\u1eb1m t\u0103ng t\u00ednh hi\u1ec7n di\u1ec7n tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm<\/li>\n\n\n\n<li>Tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm (Google Ads, Bing Ads, &#8230;)<\/li>\n\n\n\n<li>Ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing t\u00ecm ki\u1ebfm<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">3.6.7. Ti\u1ebfp th\u1ecb qua email<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X\u00e2y d\u1ef1ng danh s\u00e1ch email kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e2n kh\u00fac theo \u0111\u1eb7c \u0111i\u1ec3m<\/li>\n\n\n\n<li>Thi\u1ebft k\u1ebf c\u00e1c chi\u1ebfn d\u1ecbch email marketing hi\u1ec7u qu\u1ea3 (th\u00f4ng tin, khuy\u1ebfn m\u1ea1i, t\u01b0\u01a1ng t\u00e1c, &#8230;)<\/li>\n\n\n\n<li>Theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch email marketing<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">3.6.8. Qu\u1ea3ng C\u00e1o Tr\u1ef1c Tuy\u1ebfn<\/h4>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o nh\u01b0 <strong>Google Ads<\/strong>, <strong>Facebook Ads<\/strong>, <strong>Tiktok Ads<\/strong> v\u00e0 nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p><strong><em>\u0110\u1ecdc th\u00eam:<\/em><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-truyen-thong-marketing-tich-hop-imc\/\" data-type=\"link\" data-id=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-truyen-thong-marketing-tich-hop-imc\/\"><strong>M\u1eabu K\u1ebf ho\u1ea1ch Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p IMC<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/quan-tri-dieu-hanh\/mau-lap-ke-hoach-marketing\/\" data-type=\"link\" data-id=\"https:\/\/www.saokim.com.vn\/en\/blog\/quan-tri-dieu-hanh\/mau-lap-ke-hoach-marketing\/\"><strong>[New 2024] M\u1eabu k\u1ebf ho\u1ea1ch Marketing chuy\u00ean nghi\u1ec7p cho doanh nghi\u1ec7p<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.7. X\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-11.jpg\" alt=\"marketing cho c\u00f4ng ty b2c\" class=\"wp-image-51664\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-11.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-11-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-11-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Ngo\u00e0i vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing mix v\u00e0 k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng, doanh nghi\u1ec7p B2C c\u0169ng c\u1ea7n ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c t\u1ea1o ra tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap gia t\u0103ng s\u1ef1 g\u1eafn k\u1ebft v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p><strong>1. C\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>C\u1ea3i ti\u1ebfn thi\u1ebft k\u1ebf, t\u00ednh n\u0103ng v\u00e0 t\u00ednh ti\u1ec7n \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m<\/li>\n\n\n\n<li>\u0110\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 lu\u00f4n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u00e0 \u0111\u1ed5i m\u1edbi<\/li>\n<\/ul>\n\n\n\n<p><strong>2. T\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m mua s\u1eafm<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u1ea3i thi\u1ec7n quy tr\u00ecnh mua s\u1eafm tr\u00ean c\u00e1c k\u00eanh (tr\u1ef1c ti\u1ebfp, online, mobile, &#8230;)<\/li>\n\n\n\n<li>\u0110\u01a1n gi\u1ea3n h\u00f3a v\u00e0 l\u00e0m cho quy tr\u00ecnh mua s\u1eafm tr\u1edf n\u00ean d\u1ec5 d\u00e0ng, nhanh ch\u00f3ng<\/li>\n\n\n\n<li>Tri\u1ec3n khai c\u00e1c t\u00ednh n\u0103ng ti\u1ec7n \u00edch nh\u01b0 thanh to\u00e1n, theo d\u00f5i \u0111\u01a1n h\u00e0ng, &#8230;<\/li>\n<\/ul>\n\n\n\n<p><strong>3. N\u00e2ng cao d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u1ec7p v\u00e0 t\u1eadn t\u00e2m<\/li>\n\n\n\n<li>Cung c\u1ea5p c\u00e1c k\u00eanh ti\u1ebfp nh\u1eadn ph\u1ea3n h\u1ed3i v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 hi\u1ec7u qu\u1ea3<\/li>\n\n\n\n<li>\u00c1p d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 nh\u01b0 chatbot, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a d\u1ecbch v\u1ee5<\/li>\n<\/ul>\n\n\n\n<p><strong>4. T\u1ea1o s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c<\/li>\n\n\n\n<li>Tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, khuy\u1ebfn m\u1ea1i, t\u00edch \u0111i\u1ec3m, &#8230;<\/li>\n\n\n\n<li>T\u1ea1o s\u1ef1 g\u1eafn k\u1ebft v\u00e0 l\u1eafng nghe ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch li\u00ean t\u1ee5c<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3.8 Ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3<\/h3>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing cho c\u00f4ng ty B2C l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c trong t\u01b0\u01a1ng lai. B\u1eb1ng c\u00e1ch \u0111o l\u01b0\u1eddng c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t kh\u00e1c nhau, c\u00f4ng ty B2C c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-12.jpg\" alt=\"marketing cho c\u00f4ng ty b2c\" class=\"wp-image-51666\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-12.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-12-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-12-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><strong>C\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng c\u1ea7n theo d\u00f5i:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate)<\/strong> tr\u00ean website v\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng.<\/li>\n\n\n\n<li><strong>L\u01b0\u1ee3ng truy c\u1eadp, t\u01b0\u01a1ng t\u00e1c<\/strong> tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 email marketing.<\/li>\n\n\n\n<li><strong>Doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 l\u1ee3i nhu\u1eadn<\/strong> t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee5 th\u1ec3.<\/li>\n\n\n\n<li><strong>ROI (Return on Investment) <\/strong>&#8211; T\u1ef7 l\u1ec7 ho\u00e0n v\u1ed1n \u0111\u1ea7u t\u01b0 d\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch Marketing, cho bi\u1ebft m\u1ee9c \u0111\u1ed9 sinh l\u1eddi c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing so v\u1edbi chi ph\u00ed b\u1ecf ra.<\/li>\n<\/ul>\n\n\n\n<p><strong>Ngo\u00e0i ra, m\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 KPI kh\u00e1c c\u00f3 th\u1ec3 theo d\u00f5i t\u00f9y theo m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a chi\u1ebfn d\u1ecbch Marketing:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng (Customer Retention Rate):<\/strong> T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng quay l\u1ea1i mua h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5.<\/li>\n\n\n\n<li><strong>Gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng tr\u1ecdn \u0111\u1eddi (Customer Lifetime Value):<\/strong> Doanh thu trung b\u00ecnh m\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng mang l\u1ea1i cho doanh nghi\u1ec7p trong su\u1ed1t th\u1eddi gian h\u1ecd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/li>\n\n\n\n<li><strong>Chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng (Customer Acquisition Cost):<\/strong> Chi ph\u00ed trung b\u00ecnh \u0111\u1ec3 thu h\u00fat m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">4. Xu h\u01b0\u1edbng Marketing cho c\u00f4ng ty B2C m\u1edbi nh\u1ea5t<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-7.png\" alt=\"marketing cho c\u00f4ng ty b2c\" class=\"wp-image-51653\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-7.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-7-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-7-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Th\u1ebf gi\u1edbi marketing lu\u00f4n thay \u0111\u1ed5i v\u00e0 kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n, v\u00ec v\u1eady vi\u1ec7c c\u1eadp nh\u1eadt xu h\u01b0\u1edbng m\u1edbi l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 kh\u00f4ng b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau. Hi\u1ec7n nay, c\u00f3 m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng marketing m\u1edbi trong l\u0129nh v\u1ef1c B2C m\u00e0 b\u1ea1n n\u00ean ch\u00fa \u00fd:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.1. Marketing tr\u1ea3i nghi\u1ec7m (Experiential Marketing)<\/h3>\n\n\n\n<p>Marketing tr\u1ea3i nghi\u1ec7m l\u00e0 m\u1ed9t xu h\u01b0\u1edbng m\u1edbi trong ng\u00e0nh marketing B2C, n\u01a1i c\u00e1c doanh nghi\u1ec7p t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o v\u00e0 g\u1ea7n g\u0169i v\u1edbi kh\u00e1ch h\u00e0ng. Thay v\u00ec ch\u1ec9 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m, h\u1ecd t\u1ea1o ra c\u01a1 h\u1ed9i cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o ra m\u1ed9t k\u1ebft n\u1ed1i s\u00e2u h\u01a1n v\u00e0 ghi nh\u1edb l\u00e2u d\u00e0i trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>\u01afu \u0111i\u1ec3m:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1ea1o k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u00e0 ghi nh\u1edb l\u00e2u d\u00e0i trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>T\u0103ng c\u01b0\u1eddng s\u1ef1 g\u1eafn k\u1ebft v\u00e0 l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li>Thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u1ea1o ti\u1ebfng vang cho th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n\n\n\n<p><strong>V\u00ed d\u1ee5:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cho ph\u00e9p kh\u00e1ch h\u00e0ng d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed t\u1ea1i c\u1eeda h\u00e0ng.<\/li>\n\n\n\n<li>T\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n t\u01b0\u01a1ng t\u00e1c nh\u01b0 h\u1ed9i th\u1ea3o, workshop, ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3i tr\u00ed.<\/li>\n\n\n\n<li>T\u1ea1o ra nh\u1eefng kh\u00f4ng gian tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o t\u1ea1i c\u1eeda h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4.2. Marketing n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c (Interactive Content Marketing)<\/h3>\n\n\n\n<p>Marketing n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c s\u1eed d\u1ee5ng video t\u01b0\u01a1ng t\u00e1c, b\u00e0i vi\u1ebft blog c\u00f3 t\u00ednh tham gia cao, ho\u1eb7c c\u00e1c cu\u1ed9c thi tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Khi kh\u00e1ch h\u00e0ng tham gia v\u00e0o qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c, h\u1ecd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 t\u1ea1o ra m\u1ed9t li\u00ean k\u1ebft m\u1ea1nh m\u1ebd v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p><strong>\u01afu \u0111i\u1ec3m:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>Thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin chi ti\u1ebft v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>N\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch marketing.<\/li>\n<\/ul>\n\n\n\n<p><strong>V\u00ed d\u1ee5:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1eed d\u1ee5ng video t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c n\u00fat b\u1ea5m \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng n\u1ed9i dung.<\/li>\n\n\n\n<li>T\u1ea1o b\u00e0i ki\u1ec3m tra ho\u1eb7c b\u00e0i kh\u1ea3o s\u00e1t \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>G\u00e2y d\u1ef1ng c\u00e1c cu\u1ed9c thi tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i khuy\u1ebfn kh\u00edch chia s\u1ebb v\u00e0 t\u1ea1o n\u1ed9i dung.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4.3. Marketing \u1ea3o (Augmented Reality Marketing)<\/h3>\n\n\n\n<p>Marketing \u1ea3o l\u00e0 m\u1ed9t xu h\u01b0\u1edbng m\u1edbi s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o cho kh\u00e1ch h\u00e0ng. Thay v\u00ec ch\u1ec9 xem h\u00ecnh \u1ea3nh ho\u1eb7c video, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 th\u00f4ng qua c\u00f4ng ngh\u1ec7 AR. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o ra s\u1ef1 h\u1ee9ng th\u00fa v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p><strong>\u01afu \u0111i\u1ec3m:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u1ed9c \u0111\u00e1o v\u00e0 m\u1edbi l\u1ea1 cho kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 doanh thu b\u00e1n h\u00e0ng.<\/li>\n\n\n\n<li>T\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n \u0111\u1ea1i v\u00e0 s\u00e1ng t\u1ea1o.<\/li>\n<\/ul>\n\n\n\n<p><strong>V\u00ed d\u1ee5:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cho ph\u00e9p kh\u00e1ch h\u00e0ng &#8220;\u01b0\u1edbm th\u1eed&#8221; s\u1ea3n ph\u1ea9m \u1ea3o tr\u01b0\u1edbc khi mua.<\/li>\n\n\n\n<li>Hi\u1ec3n th\u1ecb th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m th\u00f4ng qua c\u00e1c l\u1edbp ph\u1ee7 AR.<\/li>\n\n\n\n<li>T\u1ea1o ra c\u00e1c tr\u00f2 ch\u01a1i AR t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">5. V\u00ed d\u1ee5 v\u1ec1 c\u00e1ch l\u00e0m Marketing c\u1ee7a m\u1ed9t s\u1ed1 c\u00f4ng ty B2C<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">5.1. Tiki<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-8.png\" alt=\"marketing cho c\u00f4ng ty b2c\" class=\"wp-image-51654\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-8.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-8-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-8-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><strong>Tiki <\/strong>l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed uy t\u00edn h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam, \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2010. V\u1edbi s\u1ee9 m\u1ec7nh &#8220;Mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nh\u1eefng tr\u1ea3i nghi\u1ec7m mua s\u1eafm tuy\u1ec7t v\u1eddi nh\u1ea5t&#8221;<\/p>\n\n\n\n<p>Tiki \u0111\u00e3 g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh c\u00f4ng vang d\u1ed9i nh\u1edd v\u00e0o chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec3m n\u1ed5i b\u1eadt trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Tiki:<\/p>\n\n\n\n<p><strong>1. T\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/p>\n\n\n\n<p>Tiki lu\u00f4n \u0111\u1eb7t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00ean h\u00e0ng \u0111\u1ea7u, mang \u0111\u1ebfn s\u1ef1 ti\u1ec7n l\u1ee3i, an to\u00e0n v\u00e0 tin c\u1eady cho ng\u01b0\u1eddi mua s\u1eafm. \u0110\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a m\u1ee5c ti\u00eau n\u00e0y, Tiki \u0111\u00e3 tri\u1ec3n khai nhi\u1ec1u gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o, trong \u0111\u00f3 n\u1ed5i b\u1eadt l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111a thi\u1ebft b\u1ecb v\u00e0 tr\u00ean \u1ee9ng d\u1ee5ng h\u1ee3p t\u00e1c v\u1edbi Criteo.<\/p>\n\n\n\n<p>Nh\u1edd s\u1ef1 h\u1ee3p t\u00e1c v\u1edbi Criteo, Tiki \u0111\u00e3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111a thi\u1ebft b\u1ecb, gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng mua s\u1eafm tr\u00ean c\u1ea3 m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n v\u00e0 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng. Gi\u1ea3i ph\u00e1p n\u00e0y gi\u00fap Tiki:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hi\u1ec3u r\u00f5 h\u00e0nh vi kh\u00e1ch h\u00e0ng:<\/strong> Nh\u1edd d\u1eef li\u1ec7u thu th\u1eadp t\u1eeb Criteo, Tiki c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean nhi\u1ec1u thi\u1ebft b\u1ecb kh\u00e1c nhau.<\/li>\n\n\n\n<li><strong>C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m:<\/strong> D\u1ef1a tr\u00ean d\u1eef li\u1ec7u thu th\u1eadp, Tiki c\u00f3 th\u1ec3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m mua s\u1eafm cho t\u1eebng kh\u00e1ch h\u00e0ng, hi\u1ec3n th\u1ecb c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn tr\u00ean t\u1eebng thi\u1ebft b\u1ecb.<\/li>\n\n\n\n<li><strong>T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i:<\/strong> Nh\u1edd vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u0111\u00fang l\u00fac, \u0111\u00fang n\u01a1i v\u1edbi s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p, Tiki \u0111\u00e3 ghi nh\u1eadn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n \u0111\u00e1ng k\u1ec3, th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<p>Ngo\u00e0i ra, Tiki c\u00f2n chinh ph\u1ee5c kh\u00e1ch h\u00e0ng b\u1eb1ng nh\u1eefng \u01b0u \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Giao h\u00e0ng nhanh ch\u00f3ng:<\/strong> Tiki cung c\u1ea5p d\u1ecbch v\u1ee5 giao h\u00e0ng nhanh ch\u00f3ng, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u mua s\u1eafm \u0111a d\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>Mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n:<\/strong> Tiki th\u01b0\u1eddng xuy\u00ean tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n cho nhi\u1ec1u \u0111\u01a1n h\u00e0ng, gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ebft ki\u1ec7m chi ph\u00ed.<\/li>\n\n\n\n<li><strong>Ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3 linh ho\u1ea1t:<\/strong> Tiki c\u00f3 ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3 linh ho\u1ea1t, t\u1ea1o s\u1ef1 an t\u00e2m cho kh\u00e1ch h\u00e0ng khi mua s\u1eafm tr\u1ef1c tuy\u1ebfn.<\/li>\n\n\n\n<li><strong>Giao h\u00e0ng h\u1ecfa t\u1ed1c TikiNOW:<\/strong> TikiNOW l\u00e0 d\u1ecbch v\u1ee5 giao h\u00e0ng h\u1ecfa t\u1ed1c trong 2 gi\u1edd, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u mua s\u1eafm g\u1ea5p g\u00e1p c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<p><strong>2. <strong>KOI\/ Influencer marketing<\/strong><\/strong><\/p>\n\n\n\n<p>Tiki th\u01b0\u1eddng xuy\u00ean h\u1ee3p t\u00e1c v\u1edbi c\u00e1c ng\u00f4i sao \u0111\u00ecnh \u0111\u00e1m nh\u01b0 Ng\u1ecdc Trinh, Chi Pu, v\u1ee3 ch\u1ed3ng Tr\u01b0\u1eddng Giang &amp; Nh\u00e3 Ph\u01b0\u01a1ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh l\u1edbn nh\u01b0 Single Day 11\/11, Black Friday 24\/11, hay Sinh nh\u1eadt Tiki &#8211; M\u00f9a Sale Huy\u1ec1n tho\u1ea1i. H\u00ecnh \u1ea3nh v\u00e0 t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c ng\u00f4i sao gi\u00fap Tiki ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u1ed5ng l\u1ed3, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi tr\u1ebb &#8211; \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n\n\n\n<p>N\u0103m 2019, Tiki t\u00e1o b\u1ea1o tri\u1ec3n khai d\u1ef1 \u00e1n &#8220;TIKI \u0111i c\u00f9ng sao Vi\u1ec7t&#8221;, t\u00e0i tr\u1ee3 cho 100 MV ca nh\u1ea1c c\u1ee7a c\u00e1c ng\u00f4i sao n\u1ed5i ti\u1ebfng. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y t\u1ea1o ra hi\u1ec7u \u1ee9ng truy\u1ec1n th\u00f4ng m\u1ea1nh m\u1ebd, gi\u00fap Tiki xu\u1ea5t hi\u1ec7n trong nh\u1eefng MV \u0111\u00ecnh \u0111\u00e1m, thu h\u00fat h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t xem v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc trong t\u00e2m tr\u00ed kh\u00e1n gi\u1ea3.<\/p>\n\n\n\n<p>\u0110i\u1ec3m \u0111\u1eb7c bi\u1ec7t c\u1ee7a c\u00e1c MV h\u1ee3p t\u00e1c v\u1edbi Tiki l\u00e0 s\u1ef1 xu\u1ea5t hi\u1ec7n tinh t\u1ebf c\u1ee7a logo th\u01b0\u01a1ng hi\u1ec7u &#8220;\u0110i c\u00f9ng Tiki&#8221; ngay \u0111\u1ea7u c\u1ea3nh v\u00e0 h\u00ecnh \u1ea3nh nh\u00e2n vi\u00ean giao h\u00e0ng Tiki xu\u1ea5t hi\u1ec7n xuy\u00ean su\u1ed1t video, b\u1ea5t k\u1ec3 b\u1ed1i c\u1ea3nh hi\u1ec7n \u0111\u1ea1i hay l\u1ecbch s\u1eed. S\u1ef1 k\u1ebft h\u1ee3p \u0111\u1ed9c \u0111\u00e1o v\u00e0 s\u00e1ng t\u1ea1o n\u00e0y kh\u00f4ng ch\u1ec9 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 m\u00e0 c\u00f2n mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m gi\u1ea3i tr\u00ed th\u00fa v\u1ecb cho ng\u01b0\u1eddi xem.<\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p t\u00e1c ng\u00f4i sao c\u1ee7a Tiki \u0111\u00e3 g\u1eb7t h\u00e1i th\u00e0nh c\u00f4ng vang d\u1ed9i. Nhi\u1ec1u MV h\u1ee3p t\u00e1c v\u1edbi Tiki nh\u01b0 &#8220;L\u1eedng l\u01a1&#8221; (B-Ray v\u00e0 Masew), &#8220;B\u1ea1c ph\u1eadn&#8221; (K-ICM ft. Jack), &#8220;\u0110\u1eebng y\u00eau n\u1eefa, em m\u1ec7t r\u1ed3i&#8221; (Min), &#8220;Anh \u01a1i \u1edf l\u1ea1i&#8221; (Chi Pu), &#8220;Y\u00eau \u0111\u01b0\u1ee3c kh\u00f4ng?&#8221; (\u0110\u1ee9c Ph\u00fac) hay Gene (Binz) \u0111\u1ec1u \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed cao tr\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng ca nh\u1ea1c v\u00e0 Top Trending Youtube trong th\u1eddi gian d\u00e0i.<\/p>\n\n\n\n<p><strong>3. Chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a v\u00e0 truy\u1ec1n th\u00f4ng r\u1ea7m r\u1ed9<\/strong><\/p>\n\n\n\n<p>\u0110\u1ec3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf v\u00e0 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 n\u1eb7ng k\u00fd nh\u01b0 Lazada, Shopee,&#8230; Tiki \u0111\u00e3 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c marketing th\u00f4ng minh, bao g\u1ed3m \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m v\u00e0 truy\u1ec1n th\u00f4ng r\u1ea7m r\u1ed9.<\/p>\n\n\n\n<p><strong>\u0110a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m:<\/strong> Nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c th\u1ebf m\u1ea1nh truy\u1ec1n th\u1ed1ng l\u00e0 s\u00e1ch, Tiki m\u1edf r\u1ed9ng sang c\u00e1c ng\u00e0nh h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi nh\u01b0 gia d\u1ee5ng, c\u00f4ng ngh\u1ec7, th\u1eddi trang,&#8230; H\u1ee3p t\u00e1c v\u1edbi nhi\u1ec1u nh\u00e0 cung c\u1ea5p uy t\u00edn, \u0111a d\u1ea1ng h\u00f3a ngu\u1ed3n h\u00e0ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o, c\u00f3 t\u00ednh c\u1ea1nh tranh cao \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n<p><strong>Truy\u1ec1n th\u00f4ng r\u1ea7m r\u1ed9:<\/strong> Tiki tung ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. Tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111a k\u00eanh, ph\u1ee7 s\u00f3ng r\u1ed9ng kh\u1eafp tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng online v\u00e0 offline. H\u1ee3p t\u00e1c v\u1edbi c\u00e1c KOLs (Influencers) c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m. T\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, giao l\u01b0u kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.2 Netflix<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-9.png\" alt=\"marketing cho c\u00f4ng ty b2c\" class=\"wp-image-51655\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-9.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-9-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-9-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><strong>Netflix<\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty ti\u00ean phong trong l\u0129nh v\u1ef1c d\u1ecbch v\u1ee5 streaming video tr\u1ef1c tuy\u1ebfn v\u00e0 ho\u1ea1t \u0111\u1ed9ng theo m\u00f4 h\u00ecnh B2C (Business-to-Consumer). Hi\u1ec7n nay, Netflix cung c\u1ea5p h\u00e0ng ng\u00e0n b\u1ed9 phim, ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh, v\u00e0 t\u00e0i li\u1ec7u tr\u1ef1c ti\u1ebfp \u0111\u1ebfn h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi th\u00f4ng qua internet.<\/p>\n\n\n\n<p>Netflix \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing to\u00e0n di\u1ec7n \u0111\u1ec3 thu h\u00fat v\u00e0 duy tr\u00ec l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u1edbn tr\u00ean to\u00e0n c\u1ea7u. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec3m n\u1ed5i b\u1eadt trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a h\u1ecd:<\/p>\n\n\n\n<p><strong>1. C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/strong><\/p>\n\n\n\n<p><strong>\u0110\u1ec1 xu\u1ea5t n\u1ed9i dung:<\/strong> Netflix s\u1eed d\u1ee5ng thu\u1eadt to\u00e1n ti\u00ean ti\u1ebfn \u0111\u1ec3 ph\u00e2n t\u00edch l\u1ecbch s\u1eed xem phim, s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t nh\u1eefng n\u1ed9i dung ph\u00f9 h\u1ee3p nh\u1ea5t cho t\u1eebng c\u00e1 nh\u00e2n.<\/p>\n\n\n\n<p><strong>Giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng:<\/strong> Giao di\u1ec7n c\u1ee7a Netflix \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, gi\u00fap h\u1ecd d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y n\u1ed9i dung y\u00eau th\u00edch.<\/p>\n\n\n\n<p><strong>Email Marketing:<\/strong> Netflix g\u1eedi email cho ng\u01b0\u1eddi d\u00f9ng v\u1edbi th\u00f4ng tin v\u1ec1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh m\u1edbi, phim \u1ea3nh v\u00e0 n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p><strong>2. T\u1ed1i \u01b0u c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO)<\/strong><\/p>\n\n\n\n<p>Netflix t\u1eadp trung v\u00e0o t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO) \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c n\u1ed9i dung c\u1ee7a h\u1ecd xu\u1ea5t hi\u1ec7n cao tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi.<\/p>\n\n\n\n<p>Netflix lu\u00f4n t\u1eadp trung \u0111\u1ea3m b\u1ea3o trang web c\u1ee7a m\u00ecnh c\u00f3 nh\u1eefng t\u1eeb kho\u00e1 c\u00f3 ti\u1ec1m n\u0103ng hi\u1ec3n th\u1ecb cao trong c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, v\u00e0 c\u00e1c t\u1eeb kh\u00f3a n\u00e0y ph\u1ea3i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u \u1edf quy m\u00f4 qu\u1ed1c t\u1ebf \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o n\u1ec1n t\u1ea3ng n\u00e0y lu\u00f4n c\u00f3 th\u00eam kh\u00e1ch h\u00e0ng to\u00e0n c\u1ea7u.<\/p>\n\n\n\n<p><strong>3. Ti\u1ebfp th\u1ecb t\u01b0\u01a1ng t\u00e1c<\/strong><\/p>\n\n\n\n<p>Netflix t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb t\u01b0\u01a1ng t\u00e1c, khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn nh\u01b0 th\u0103m d\u00f2 \u00fd ki\u1ebfn, tr\u00f2 ch\u01a1i v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ef1c tuy\u1ebfn. Nh\u1eefng chi\u1ebfn d\u1ecbch n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o s\u1ef1 h\u1ee9ng th\u00fa m\u00e0 c\u00f2n t\u0103ng c\u01b0\u1eddng s\u1ef1 g\u1eafn k\u1ebft v\u1edbi kh\u00e1n gi\u1ea3.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 nh\u01b0 c\u00e1c chi\u1ebfn d\u1ecbch nh\u01b0 #StrangerThingsDay c\u00f9ng c\u00e1c th\u1eed th\u00e1ch li\u00ean quan \u0111\u1ebfn series n\u1ed5i ti\u1ebfng gi\u00fap lan truy\u1ec1n m\u1ea1nh m\u1ebd tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i hay Netflix \u0111\u00e3 tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh nh\u01b0 &#8220;Black Mirror: Bandersnatch&#8221;, n\u01a1i ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 ch\u1ecdn h\u01b0\u1edbng \u0111i c\u1ee7a c\u00e2u chuy\u1ec7n, t\u1ea1o ra tr\u1ea3i nghi\u1ec7m xem phim ho\u00e0n to\u00e0n m\u1edbi l\u1ea1.<\/p>\n\n\n\n<p><strong>4. Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/strong><\/p>\n\n\n\n<p>Netflix t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 k\u1ebft n\u1ed1i v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3. C\u00e1c chi\u1ebfn d\u1ecbch tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i th\u01b0\u1eddng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 tr\u1edf th\u00e0nh viral, t\u1ea1o s\u1ef1 ch\u00fa \u00fd v\u00e0 th\u1ea3o lu\u1eadn r\u1ed9ng r\u00e3i trong c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng.<\/p>\n\n\n\n<p>N\u1ed9i dung Netflix \u0111\u0103ng t\u1ea3i c\u00f3 \u0111\u1ebfn 90% l\u00e0 video, th\u01b0\u1eddng l\u00e0 c\u00e1c clip t\u1eeb c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n v\u1edbi c\u00e1c di\u1ec5n vi\u00ean c\u0169ng nh\u01b0 nh\u1eefng \u0111o\u1ea1n video c\u1eaft t\u1eeb c\u00e1c b\u1ed9 phim v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh<strong> <\/strong>s\u1eafp ra m\u1eaft tr\u00ean n\u1ec1n t\u1ea3ng \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 t\u00f2 m\u00f2 c\u1ee7a kh\u00e1n gi\u1ea3.<\/p>\n\n\n\n<p>Ngo\u00e0i video, Netflix c\u0169ng t\u00edch c\u1ef1c chia s\u1ebb h\u00ecnh \u1ea3nh, GIF, meme h\u00e0i h\u01b0\u1edbc v\u00e0 c\u00e1c c\u00e2u h\u1ecfi v\u1ec1 c\u00e1c b\u1ed9 phim v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ec3 t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.3 Walmart<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-10.png\" alt=\"marketing cho c\u00f4ng ty b2c\" class=\"wp-image-51656\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-10.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-10-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-cho-cong-ty-b2c-10-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><strong>Walmart<\/strong>, &#8220;\u00f4ng vua&#8221; b\u00e1n l\u1ebb th\u1ebf gi\u1edbi, \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u1ebf ch\u1ebf c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c Marketing Mix hi\u1ec7u qu\u1ea3, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a nhi\u1ec1u ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng. H\u00e3y c\u00f9ng ph\u00e2n t\u00edch 4P trong chi\u1ebfn l\u01b0\u1ee3c Marketing Mix c\u1ee7a Walmart:<\/p>\n\n\n\n<p><strong>1. S\u1ea3n ph\u1ea9m (Product):<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110a d\u1ea1ng:<\/strong> Walmart cung c\u1ea5p kh\u1ed5ng l\u1ed3 c\u00e1c m\u1eb7t h\u00e0ng, t\u1eeb th\u1ef1c ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng, \u0111\u1ed3 gia d\u1ee5ng \u0111\u1ebfn qu\u1ea7n \u00e1o, thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>Th\u01b0\u01a1ng hi\u1ec7u ri\u00eang:<\/strong> Walmart ph\u00e1t tri\u1ec3n nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u ri\u00eang v\u1edbi gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng, ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t, c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng.<\/li>\n\n\n\n<li><strong>T\u1ea1o m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p:<\/strong> Walmart th\u01b0\u1eddng duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi nh\u00e0 cung c\u1ea5p c\u1ee7a h\u1ecd v\u00e0 mua s\u1ea3n ph\u1ea9m v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn \u0111\u1ec3 \u0111\u01b0\u1ee3c chi\u1ebft kh\u1ea5u t\u1eeb \u0111\u00f3 c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e0y b\u00e1n \u1edf Walmart th\u01b0\u1eddng c\u00f3 gi\u00e1 r\u1ebb h\u01a1n.<\/li>\n<\/ul>\n\n\n\n<p><strong>2. Gi\u00e1 c\u1ea3 (Price):<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gi\u00e1 th\u1ea5p:<\/strong> Walmart n\u1ed5i ti\u1ebfng v\u1edbi chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea5p &#8220;Everyday Low Price&#8221; (EDLP), gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ebft ki\u1ec7m chi ph\u00ed cho c\u00e1c nhu c\u1ea7u thi\u1ebft y\u1ebfu.<\/li>\n\n\n\n<li><strong>Gi\u00e1 c\u1ea1nh tranh:<\/strong> Walmart lu\u00f4n theo d\u00f5i gi\u00e1 c\u1ea3 th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd c\u00f3 gi\u00e1 t\u1ed1t nh\u1ea5t so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/li>\n\n\n\n<li><strong>Ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i:<\/strong> Walmart th\u01b0\u1eddng xuy\u00ean tung ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, gi\u1ea3m gi\u00e1, th\u1ebb th\u00e0nh vi\u00ean \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<p><strong>3. Ph\u00e2n ph\u1ed1i (Place):<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u1ea1ng l\u01b0\u1edbi r\u1ed9ng kh\u1eafp:<\/strong> Walmart s\u1edf h\u1eefu m\u1ea1ng l\u01b0\u1edbi c\u1eeda h\u00e0ng kh\u1ed5ng l\u1ed3 tr\u00ean to\u00e0n l\u00e3nh th\u1ed5 Hoa K\u1ef3, \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn.<\/li>\n\n\n\n<li><strong>V\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba:<\/strong> Walmart th\u01b0\u1eddng ch\u1ecdn v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba, thu\u1eadn ti\u1ec7n giao th\u00f4ng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>K\u00eanh b\u00e1n h\u00e0ng \u0111a d\u1ea1ng:<\/strong> Ngo\u00e0i c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng, Walmart c\u00f2n b\u00e1n h\u00e0ng qua website, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u00e0 d\u1ecbch v\u1ee5 giao h\u00e0ng t\u1eadn nh\u00e0.<\/li>\n<\/ul>\n\n\n\n<p><strong>4. X\u00fac ti\u1ebfn (Promotion):<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Qu\u1ea3ng c\u00e1o:<\/strong> Walmart s\u1eed d\u1ee5ng m\u1ed9t lo\u1ea1t c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o, bao g\u1ed3m qu\u1ea3ng c\u00e1o tr\u00ean TV, b\u1ea3ng qu\u1ea3ng c\u00e1o, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 th\u1eadm ch\u00ed c\u1ea3 n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a h\u1ecd<\/li>\n\n\n\n<li><strong>Khuy\u1ebfn m\u00e3i:<\/strong> Walmart th\u1ef1c hi\u1ec7n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i th\u01b0\u1eddng xuy\u00ean, v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 trong t\u1ea5t c\u1ea3 c\u00e1c m\u00f9a.<\/li>\n\n\n\n<li><strong>Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng:<\/strong> Walmart ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c ch\u00ednh s\u00e1ch b\u1ea3o h\u00e0nh v\u00e0 thay th\u1ebf \u0111\u00e1ng tin c\u1eady cho ph\u1ea7n l\u1edbn c\u00e1c m\u1eb7t h\u00e0ng c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c b\u00e1n ra, gi\u00fap kh\u00e1ch h\u00e0ng y\u00ean t\u00e2m khi mua h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">6. T\u1ed5ng k\u1ebft v\u1ec1 marketing cho c\u00f4ng ty B2C<\/h2>\n\n\n\n<p>Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0 ng\u00e0y nay, Marketing \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p. \u0110\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty B2C, vi\u1ec7c hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, l\u1ef1a ch\u1ecdn k\u00eanh marketing ph\u00f9 h\u1ee3p v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>Hy v\u1ecdng qua b\u00e0i vi\u1ebft n\u00e0y, b\u1ea1n \u0111\u00e3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 <strong>Marketing cho c\u00f4ng ty B2C<\/strong> v\u00e0 c\u00f3 th\u00eam ki\u1ebfn th\u1ee9c \u0111\u1ec3 \u00e1p d\u1ee5ng v\u00e0o th\u1ef1c t\u1ebf kinh doanh. H\u00e3y \u00e1p d\u1ee5ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing th\u00f4ng minh v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p b\u1ec1n v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng. <\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng\u2026<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>N\u1ebfu b\u1ea1n c\u1ea7n s\u1ef1 h\u1ed7 tr\u1ee3 \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00ean chi\u1ebfn l\u01b0\u1ee3c marketing tinh g\u1ecdn v\u00e0 hi\u1ec7u qu\u1ea3 cho c\u00f4ng ty B2C c\u1ee7a b\u1ea1n, h\u00e3y t\u00ecm hi\u1ec3u&nbsp;<strong><a href=\"https:\/\/www.saokim.com.vn\/en\/giai-phap\/phong-marketing-tinh-gon\/\" target=\"_blank\" rel=\"noreferrer noopener\">gi\u1ea3i ph\u00e1p Marketing tinh g\u1ecdn<\/a><\/strong>&nbsp;ngay h\u00f4m nay.<\/em><\/p>\n\n\n\n<p>H\u00e3y \u0111\u1ec3 Sao Kim gi\u00fap b\u1ea1n ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau marketing, gi\u00fap b\u1ea1n gi\u00e0nh th\u1eddi gian t\u1eadp trung v\u00e0o \u0111i\u1ec1u b\u1ea1n l\u00e0m t\u1ed1t nh\u1ea5t.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sao Kim chia s\u1ebb c\u00e1ch th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing cho c\u00f4ng ty B2C, gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n","protected":false},"author":37,"featured_media":51667,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-51609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":283,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/51609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=51609"}],"version-history":[{"count":23,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/51609\/revisions"}],"predecessor-version":[{"id":56296,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/51609\/revisions\/56296"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/51667"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=51609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=51609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=51609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}