{"id":51834,"date":"2024-06-07T11:05:00","date_gmt":"2024-06-07T04:05:00","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=51834"},"modified":"2024-06-07T11:05:02","modified_gmt":"2024-06-07T04:05:02","slug":"marketing-cho-cong-ty-b2b","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/marketing-cho-cong-ty-b2b\/","title":{"rendered":"X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing cho c\u00f4ng ty B2B [To\u00e0n t\u1eadp]"},"content":{"rendered":"\n<p>Trong th\u1ecb tr\u01b0\u1eddng kinh doanh \u0111\u1ea7y s\u1ef1 c\u1ea1nh tranh nh\u01b0 ng\u00e0y nay, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t <strong>chi\u1ebfn l\u01b0\u1ee3c marketing cho c\u00f4ng ty B2B<\/strong> l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. Kh\u00e1c v\u1edbi B2C, kh\u00e1ch h\u00e0ng B2B th\u01b0\u1eddng l\u00e0 c\u00e1c doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c v\u1edbi nhu c\u1ea7u v\u00e0 h\u00e0nh vi mua h\u00e0ng ph\u1ee9c t\u1ea1p h\u01a1n. <\/p>\n\n\n\n<p>Do \u0111\u00f3, <strong>chi\u1ebfn l\u01b0\u1ee3c marketing cho c\u00f4ng ty B2B<\/strong> c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n, t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 tham gia v\u00e0o to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, <strong>Sao Kim Branding<\/strong> s\u1ebd cung c\u1ea5p cho b\u1ea1n m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 c\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing cho c\u00f4ng ty B2B m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-1.jpg\" alt=\"marketing cho c\u00f4ng ty b2b\" class=\"wp-image-51978\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-1-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-1-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>\u0110\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch th\u1ef1c hi\u1ec7n marketing cho c\u00f4ng ty B2B, tr\u01b0\u1edbc ti\u00ean ch\u00fang ta c\u1ea7n t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1i ni\u1ec7m B2B.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. M\u00f4 h\u00ecnh B2B l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p><strong>B2B (Business-to-Business)<\/strong> l\u00e0 m\u1ed9t lo\u1ea1i h\u00ecnh kinh doanh \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n gi\u1eefa hai c\u00f4ng ty, trong \u0111\u00f3 m\u1ed9t c\u00f4ng ty cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 cho c\u00f4ng ty kh\u00e1c \u0111\u1ec3 s\u1eed d\u1ee5ng trong vi\u1ec7c s\u1ea3n xu\u1ea5t ho\u1eb7c kinh doanh c\u1ee7a h\u1ecd. <\/p>\n\n\n\n<p>Kh\u00e1c v\u1edbi m\u00f4 h\u00ecnh <strong>B2C (Business-to-Consumer)<\/strong> n\u01a1i c\u00e1c c\u00f4ng ty b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng, c\u00f4ng ty B2B t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra c\u00e1c giao d\u1ecbch v\u00e0 quan h\u1ec7 kinh doanh v\u1edbi c\u00e1c c\u00f4ng ty kh\u00e1c.<\/p>\n\n\n\n<p>M\u00f4 h\u00ecnh kinh doanh B2B mang l\u1ea1i nhi\u1ec1u \u01b0u \u0111i\u1ec3m nh\u01b0 kh\u00e1ch h\u00e0ng \u1ed5n \u0111\u1ecbnh, gi\u00e1 tr\u1ecb cao, m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c, t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 kinh doanh v\u00e0 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c c\u00f4ng ty B2B ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng trong m\u00f4i tr\u01b0\u1eddng kinh doanh c\u1ea1nh tranh ng\u00e0y nay.<\/p>\n\n\n\n<p><strong>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u01b0u \u0111i\u1ec3m ch\u00ednh c\u1ee7a m\u00f4 h\u00ecnh B2B<\/strong><\/p>\n\n\n\n<p><strong>1. Kh\u00e1ch h\u00e0ng \u1ed5n \u0111\u1ecbnh:<\/strong> <\/p>\n\n\n\n<p>C\u00e1c c\u00f4ng ty B2B th\u01b0\u1eddng x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 kinh doanh l\u00e2u d\u00e0i v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra s\u1ef1 \u1ed5n \u0111\u1ecbnh v\u00e0 \u0111\u00e1ng tin c\u1eady trong vi\u1ec7c c\u00f3 kh\u00e1ch h\u00e0ng \u0111\u1ecbnh k\u1ef3 v\u00e0 \u1ed5n \u0111\u1ecbnh.<\/p>\n\n\n\n<p><strong>2. Gi\u00e1 tr\u1ecb cao:<\/strong> <\/p>\n\n\n\n<p>C\u00e1c giao d\u1ecbch B2B th\u01b0\u1eddng c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n so v\u1edbi giao d\u1ecbch B2C. C\u00e1c c\u00f4ng ty th\u01b0\u1eddng mua h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh, v\u00ec v\u1eady h\u1ecd s\u1eb5n l\u00f2ng chi tr\u1ea3 m\u1ed9t s\u1ed1 ti\u1ec1n l\u1edbn \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p><strong>3. M\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c:<\/strong> <\/p>\n\n\n\n<p>M\u00f4 h\u00ecnh B2B t\u1ea1o ra c\u01a1 h\u1ed9i \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c l\u00e2u d\u00e0i v\u1edbi c\u00e1c c\u00f4ng ty kh\u00e1c. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch l\u1edbn trong vi\u1ec7c chia s\u1ebb th\u00f4ng tin, t\u00e0i nguy\u00ean, v\u00e0 c\u00f9ng nhau ph\u00e1t tri\u1ec3n c\u00e1c gi\u1ea3i ph\u00e1p kinh doanh.<\/p>\n\n\n\n<p><strong>4. T\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 kinh doanh:<\/strong> <\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c B2B, c\u00f4ng ty c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c ngu\u1ed3n l\u1ef1c v\u00e0 chuy\u00ean m\u00f4n c\u1ee7a nhau \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 kinh doanh. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m chia s\u1ebb c\u00f4ng ngh\u1ec7, ki\u1ebfn th\u1ee9c, ho\u1eb7c th\u1eadm ch\u00ed h\u1ee3p t\u00e1c trong vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n\n\n\n<p><strong>5. Ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng:<\/strong> <\/p>\n\n\n\n<p>M\u00f4 h\u00ecnh B2B th\u01b0\u1eddng c\u00f3 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng l\u1edbn. V\u1edbi vi\u1ec7c m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi \u0111\u1ed1i t\u00e1c v\u00e0 kh\u00e1ch h\u00e0ng, c\u00f4ng ty B2B c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 kinh doanh v\u00e0 ti\u1ebfp c\u1eadn c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Marketing cho c\u00f4ng ty B2B l\u00e0 g\u00ec? <\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-2-1.jpg\" alt=\"marketing cho c\u00f4ng ty b2b\" class=\"wp-image-51979\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-2-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-2-1-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-2-1-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><strong>Marketing cho c\u00f4ng ty B2B<\/strong> l\u00e0 qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t c\u00f4ng ty t\u1edbi c\u00e1c c\u00f4ng ty kh\u00e1c. N\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kinh doanh v\u00e0 thu h\u00fat c\u00e1c \u0111\u1ed1i t\u00e1c m\u1edbi. <\/p>\n\n\n\n<p>Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, vi\u1ec7c marketing hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap c\u00f4ng ty B2B t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n v\u00e0 t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, <strong>marketing cho c\u00f4ng ty B2B<\/strong> c\u00f3 nh\u1eefng \u0111\u1eb7c th\u00f9 ri\u00eang v\u00e0 \u0111\u00f2i h\u1ecfi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t so v\u1edbi vi\u1ec7c ti\u1ebfp c\u1eadn v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng. <\/p>\n\n\n\n<p>C\u00e1c m\u00f4 h\u00ecnh c\u00f4ng ty B2B th\u01b0\u1eddng c\u00f3 c\u00e1c \u0111\u01a1n h\u00e0ng l\u1edbn v\u00e0 nh\u1eefng giao d\u1ecbch k\u00e9o d\u00e0i trong th\u1eddi gian d\u00e0i, v\u00ec v\u1eady vi\u1ec7c thi\u1ebft l\u1eadp v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c l\u00e0 r\u1ea5t quan tr\u1ecdng. Do \u0111\u00f3, t\u1ea7m quan tr\u1ecdng c\u1ee7a marketing cho c\u00f4ng ty B2B kh\u00f4ng th\u1ec3 b\u1ecf qua.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa marketing cho c\u00f4ng ty B2B v\u00e0 marketing cho c\u00f4ng ty B2C<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-3-1.jpg\" alt=\"marketing cho c\u00f4ng ty b2b\" class=\"wp-image-51980\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-3-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-3-1-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-3-1-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><strong>Marketing cho c\u00f4ng ty B2B<\/strong> kh\u00e1c bi\u1ec7t v\u1edbi <strong>marketing cho c\u00f4ng ty B2C<\/strong> \u1edf nhi\u1ec1u \u0111i\u1ec3m, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, quy tr\u00ecnh mua h\u00e0ng v\u00e0 m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 b\u1ea3n ch\u1ea5t c\u1ee7a marketing B2B, ch\u00fang ta c\u00f9ng \u0111i v\u00e0o chi ti\u1ebft c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.1. \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/h3>\n\n\n\n<p>\u0110i\u1ec3m kh\u00e1c bi\u1ec7t quan tr\u1ecdng nh\u1ea5t gi\u1eefa marketing cho c\u00f4ng ty B2B v\u00e0 B2C ch\u00ednh l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a ch\u00fang. Trong khi B2C t\u1eadp trung v\u00e0o c\u00e1 nh\u00e2n v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng, B2B l\u1ea1i li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c v\u00e0 c\u00e1c c\u01a1 quan ch\u00ednh ph\u1ee7.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi marketing B2B, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 c\u00e1c doanh nghi\u1ec7p c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ec3 ph\u00e1t tri\u1ec3n kinh doanh v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3. V\u00ec v\u1eady, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a c\u00e1c doanh nghi\u1ec7p m\u00e0 b\u1ea1n nh\u1eafm t\u1edbi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.2. Quy tr\u00ecnh mua h\u00e0ng<\/h3>\n\n\n\n<p>M\u1ed9t \u0111i\u1ec3m kh\u00e1c bi\u1ec7t n\u1eefa gi\u1eefa marketing cho c\u00f4ng ty B2B v\u00e0 B2C l\u00e0 quy tr\u00ecnh mua h\u00e0ng. Trong khi B2C th\u01b0\u1eddng c\u00f3 quy tr\u00ecnh mua h\u00e0ng \u0111\u01a1n gi\u1ea3n, d\u1ef1a v\u00e0o c\u1ea3m t\u00ednh v\u00e0 quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u01b0a ra nhanh ch\u00f3ng, th\u00ec B2B l\u1ea1i c\u00f3 quy tr\u00ecnh ph\u1ee9c t\u1ea1p h\u01a1n. Doanh nghi\u1ec7p th\u01b0\u1eddng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi tham gia v\u00e0o quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, d\u1ef1a tr\u00ean y\u1ebfu t\u1ed1 logic v\u00e0 ph\u00e2n t\u00edch c\u1ea9n th\u1eadn.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, \u0111\u1ec3 th\u00e0nh c\u00f4ng trong marketing B2B, b\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 quy tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.3. M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng<\/h3>\n\n\n\n<p>M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a marketing c\u0169ng l\u00e0 m\u1ed9t \u0111i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa B2B v\u00e0 B2C. Trong khi B2C t\u1eadp trung v\u00e0o vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 cho nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n \u0111\u1ec3 t\u0103ng doanh thu, th\u00ec B2B l\u1ea1i \u0111\u1eb7t m\u1ee5c ti\u00eau x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p, t\u1ea1o ra doanh thu \u1ed5n \u0111\u1ecbnh v\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p cho nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c c\u00f4ng ty B2B ph\u1ea3i \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing to\u00e0n di\u1ec7n h\u01a1n, t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho kh\u00e1ch h\u00e0ng trong su\u1ed1t qu\u00e1 tr\u00ecnh h\u1ee3p t\u00e1c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. T\u1ea7m quan tr\u1ecdng c\u1ee7a Marketing cho c\u00f4ng ty B2B<\/h2>\n\n\n\n<p>Marketing \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00f4ng ty B2B v\u00ec n\u00f3 gi\u00fap x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 kinh doanh v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c v\u00e0 kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 t\u1ea7m quan tr\u1ecdng c\u1ee7a marketing cho c\u00f4ng ty B2B:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.1. X\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Marketing gi\u00fap c\u00f4ng ty B2B x\u00e2y d\u1ef1ng v\u00e0 t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh trong th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng v\u00e0 \u0111\u00e1ng tin c\u1eady trong m\u1eaft \u0111\u1ed1i t\u00e1c v\u00e0 kh\u00e1ch h\u00e0ng, t\u1ea1o \u0111i\u1ec3m kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.2. T\u00ecm ki\u1ebfm v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/h3>\n\n\n\n<p>Marketing gi\u00fap c\u00f4ng ty B2B t\u00ecm ki\u1ebfm v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Qua c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, s\u1ef1 ki\u1ec7n, ho\u1eb7c c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c, c\u00f4ng ty c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u1ea1o s\u1ef1 quan t\u00e2m t\u1eeb c\u00e1c doanh nghi\u1ec7p c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.3. X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kinh doanh<\/h3>\n\n\n\n<p>Marketing gi\u00fap c\u00f4ng ty B2B x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 kinh doanh l\u00e2u d\u00e0i v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c v\u00e0 kh\u00e1ch h\u00e0ng. Qua vi\u1ec7c cung c\u1ea5p th\u00f4ng tin, t\u01b0 v\u1ea5n, v\u00e0 h\u1ed7 tr\u1ee3 sau b\u00e1n h\u00e0ng, c\u00f4ng ty c\u00f3 th\u1ec3 t\u1ea1o s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c v\u00e0 t\u0103ng c\u01b0\u1eddng l\u00f2ng tin c\u1eady t\u1eeb ph\u00eda \u0111\u1ed1i t\u00e1c v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.4. T\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 kinh doanh<\/h3>\n\n\n\n<p> Marketing gi\u00fap c\u00f4ng ty B2B t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 kinh doanh b\u1eb1ng c\u00e1ch t\u1ea1o ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c t\u00ecm hi\u1ec3u v\u00e0 hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.5. Ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng m\u1edbi<\/h3>\n\n\n\n<p> Marketing gi\u00fap c\u00f4ng ty B2B ti\u1ebfp c\u1eadn v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng m\u1edbi. Qua vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, c\u00f4ng ty c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i m\u1edbi v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u1ea1o s\u1ef1 quan t\u00e2m t\u1eeb c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/p>\n\n\n\n<p class=\"has-text-color has-background has-link-color wp-elements-ddf55937c37e059b3ce46f372aff3c0c\" style=\"color:#013189;background-color:#e6efff\"><em>Xem ngay\u00a0<strong><a href=\"https:\/\/www.saokim.com.vn\/en\/giai-phap\/b2b-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">gi\u1ea3i ph\u00e1p B2B marketing chuy\u00ean nghi\u1ec7p<\/a><\/strong>, gi\u00fap b\u1ea1n tri\u1ec3n khai marketing cho c\u00f4ng ty B2B m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 nhanh ch\u00f3ng.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing cho c\u00f4ng ty B2B<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">5.1 Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau Marketing r\u00f5 r\u00e0ng<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-4-1.jpg\" alt=\"marketing cho c\u00f4ng ty b2b\" class=\"wp-image-51981\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-4-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-4-1-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-4-1-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>C\u00e1c c\u00f4ng ty B2B th\u01b0\u1eddng c\u00f3 nh\u1eefng m\u1ee5c ti\u00eau ch\u00ednh l\u00e0 t\u0103ng doanh s\u1ed1, t\u0103ng kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 duy tr\u00ec kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. Tuy nhi\u00ean, \u0111\u1ec3 thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau marketing r\u00f5 r\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao, c\u00e1c c\u00f4ng ty c\u1ea7n ph\u1ea3i \u0111\u1eb7t ra nh\u1eefng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, c\u00f3 th\u1eddi h\u1ea1n v\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c <strong>(SMART)<\/strong>.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5<\/strong>, m\u1ed9t c\u00f4ng ty B2B c\u00f3 th\u1ec3 \u0111\u1eb7t m\u1ee5c ti\u00eau t\u0103ng 20% doanh s\u1ed1 trong v\u00f2ng 6 th\u00e1ng, thu h\u00fat 100 kh\u00e1ch h\u00e0ng m\u1edbi trong n\u0103m nay, ho\u1eb7c gi\u1eef ch\u00e2n \u00edt nh\u1ea5t 80% kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. M\u1ee5c ti\u00eau n\u00e0y gi\u00fap cho c\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 mong mu\u1ed1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.2 Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h3>\n\n\n\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u00e0 c\u0169ng l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing B2B l\u00e0 hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n t\u1eadp trung n\u1ed7 l\u1ef1c marketing v\u00e0o \u0111\u00fang ng\u01b0\u1eddi, t\u0103ng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5.2.1. \u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng B2B<\/h4>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng B2B th\u01b0\u1eddng l\u00e0 nh\u1eefng doanh nghi\u1ec7p ho\u1eb7c t\u1ed5 ch\u1ee9c l\u1edbn, c\u00f3 nhu c\u1ea7u mua h\u00e0ng s\u1ed1 l\u01b0\u1ee3ng l\u1edbn v\u00e0 \u0111\u1ec1 cao t\u00ednh chuy\u00ean nghi\u1ec7p. V\u00ec v\u1eady, h\u1ecd \u0111\u00f2i h\u1ecfi c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty B2B ph\u1ea3i \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nh\u1eefng ti\u00eau chu\u1ea9n r\u1ea5t cao v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u00ednh th\u1ea9m m\u1ef9.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, kh\u00e1ch h\u00e0ng B2B c\u00f2n c\u00f3 nh\u1eefng y\u00eau c\u1ea7u v\u1ec1 t\u00ednh linh ho\u1ea1t v\u00e0 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u00e0 duy tr\u00ec s\u1ef1 h\u1ee3p t\u00e1c l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5.2.2. Ph\u00e2n t\u00edch nhu c\u1ea7u v\u00e0 \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng<\/h4>\n\n\n\n<p>\u0110\u1ec3 hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, b\u1ea1n c\u1ea7n ph\u1ea3i t\u00ecm hi\u1ec3u v\u1ec1 nhu c\u1ea7u v\u00e0 \u0111i\u1ec3m \u0111au c\u1ee7a h\u1ecd. C\u00e1c c\u00f4ng ty B2B th\u01b0\u1eddng c\u00f3 c\u00e1c nhu c\u1ea7u ph\u1ee9c t\u1ea1p v\u00e0 \u0111\u00f2i h\u1ecfi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 t\u00ednh kh\u00e1c bi\u1ec7t \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p><strong>C\u00e1c b\u01b0\u1edbc \u0111\u1ec3 hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau B2B<\/strong><\/p>\n\n\n\n<p><strong>1. X\u00e1c \u0111\u1ecbnh nhu c\u1ea7u:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1eed d\u1ee5ng kh\u1ea3o s\u00e1t ho\u1eb7c ph\u1ecfng v\u1ea5n \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin v\u1ec1 nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>Tham kh\u1ea3o b\u00e1o c\u00e1o v\u00e0 t\u00e0i li\u1ec7u ng\u00e0nh \u0111\u1ec3 hi\u1ec3u b\u1ed1i c\u1ea3nh kinh doanh c\u1ee7a h\u1ecd.<\/li>\n<\/ul>\n\n\n\n<p><strong>2. Hi\u1ec3u \u0111i\u1ec3m \u0111au:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X\u00e1c \u0111\u1ecbnh nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i.<\/li>\n\n\n\n<li>Ph\u00e2n t\u00edch c\u00e1ch s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng \u0111i\u1ec3m \u0111au n\u00e0y.<\/li>\n<\/ul>\n\n\n\n<p><strong>3. Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chia kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m d\u1ef1a tr\u00ean nhu c\u1ea7u,&nbsp;\u0111i\u1ec3m \u0111au v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1c.<\/li>\n\n\n\n<li>Ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p cho t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">5.2.3. Ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/h4>\n\n\n\n<p>Vi\u1ec7c hi\u1ec3u r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a c\u00f4ng ty v\u00e0 t\u00ecm c\u00e1ch t\u00f4n vinh nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y trong chi\u1ebfn l\u01b0\u1ee3c marketing.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, vi\u1ec7c t\u00ecm hi\u1ec3u v\u1ec1 ti\u00eau chu\u1ea9n v\u00e0 ti\u00eau ch\u00ed quan tr\u1ecdng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng r\u1ea5t quan tr\u1ecdng. C\u00e1c ti\u00eau ch\u00ed n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gi\u00e1 c\u1ea3<\/li>\n\n\n\n<li>Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m<\/li>\n\n\n\n<li>D\u1ecbch v\u1ee5 h\u1eadu m\u00e3i<\/li>\n\n\n\n<li>Th\u1eddi gian giao h\u00e0ng<\/li>\n\n\n\n<li>\u0110\u1ed9 tin c\u1eady c\u1ee7a c\u00f4ng ty<\/li>\n<\/ul>\n\n\n\n<p>T\u00ecm hi\u1ec3u v\u1ec1 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y s\u1ebd gi\u00fap b\u1ea1n \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t v\u00e0 cam k\u1ebft h\u1ea5p d\u1eabn h\u01a1n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.3. Ph\u00e2n t\u00edch Th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh trong B2B<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-5-1.jpg\" alt=\"marketing cho c\u00f4ng ty b2b\" class=\"wp-image-51982\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-5-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-5-1-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-5-1-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3, vi\u1ec7c ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. \u0110i\u1ec1u n\u00e0y gi\u00fap cho c\u00f4ng ty c\u1ee7a b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng qu\u00e1t v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh c\u1ee7a ng\u00e0nh, t\u1eeb \u0111\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh sao cho ph\u00f9 h\u1ee3p v\u00e0 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5.3.1. Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng B2B<\/h4>\n\n\n\n<p>Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng B2B l\u00e0 m\u1ed9t h\u00e0nh \u0111\u1ed9ng thi\u1ebft y\u1ebfu tr\u01b0\u1edbc khi c\u00f4ng ty \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p marketing ph\u00f9 h\u1ee3p trong chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 m\u00e0 c\u00e1c c\u00f4ng ty s\u1ebd c\u1ea7n l\u01b0u \u00fd \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch.<\/p>\n\n\n\n<p><strong>1. S\u1ed1 l\u01b0\u1ee3ng v\u00e0 s\u1ef1 ph\u00e2n b\u1ed1 c\u1ee7a c\u00e1c c\u00f4ng ty trong ng\u00e0nh:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X\u00e1c \u0111\u1ecbnh quy m\u00f4 th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u1ecb ph\u1ea7n c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n\n\n\n<li>Hi\u1ec3u r\u00f5 c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng.<\/li>\n\n\n\n<li>Nh\u1eadn di\u1ec7n c\u00e1c xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng v\u00e0 c\u01a1 h\u1ed9i m\u1edbi.<\/li>\n<\/ul>\n\n\n\n<p><strong>2. Xu h\u01b0\u1edbng v\u00e0 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u1ef1 b\u00e1o nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng trong t\u01b0\u01a1ng lai.<\/li>\n\n\n\n<li>X\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/li>\n\n\n\n<li>Nh\u1eadn di\u1ec7n c\u00e1c c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c m\u1edbi.<\/li>\n<\/ul>\n\n\n\n<p><strong>3. Quy m\u00f4 v\u00e0 s\u1ef1 thay \u0111\u1ed5i c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng trong ng\u00e0nh:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m kh\u00e1c nhau.<\/li>\n\n\n\n<li>Ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p cho t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<p>Vi\u1ec7c ph\u00e2n t\u00edch n\u00e0y gi\u00fap cho c\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c s\u1ee9c m\u1ea1nh v\u00e0 c\u01a1 h\u1ed9i c\u1ee7a m\u00ecnh trong th\u1ecb tr\u01b0\u1eddng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng c\u01a1 h\u1ed9i \u0111\u00f3 v\u00e0 \u0111\u1ed1i ph\u00f3 v\u1edbi nh\u1eefng r\u1ee7i ro c\u00f3 th\u1ec3 x\u1ea3y ra.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5.3.2. Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h4>\n\n\n\n<p>Trong l\u0129nh v\u1ef1c B2B, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 nh\u1eefng doanh nghi\u1ec7p ho\u1eb7c t\u1ed5 ch\u1ee9c c\u00f3 c\u00f9ng m\u1ee5c ti\u00eau v\u00e0 kh\u00e1ch h\u00e0ng v\u1edbi ch\u00fang ta. Vi\u1ec7c ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh gi\u00fap cho c\u00f4ng ty c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea1nh v\u00e0 y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng \u0111i\u1ec3m y\u1ebfu \u0111\u00f3 v\u00e0 c\u1ea3i thi\u1ec7n v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>\u0110\u1ec3 ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, c\u00e1c c\u00f4ng ty B2B c\u1ea7n t\u00ecm hi\u1ec3u v\u1ec1 quy m\u00f4, ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 cung c\u1ea5p c\u1ee7a \u0111\u1ed1i th\u1ee7. \u0110i\u1ec1u n\u00e0y gi\u00fap cho c\u00f4ng ty c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng qu\u00e1t v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c c\u00f4ng ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>Trong ph\u1ea7n ti\u1ebfp theo, ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1ch thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau marketing r\u00f5 r\u00e0ng v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 cho c\u00f4ng ty B2B.<\/p>\n\n\n\n<p><em><strong>\u0110\u1ecdc th\u00eam:<\/strong><\/em><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-153385ed50609cca021655087bb7983f\" style=\"color:#003189\"><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/quan-tri-dieu-hanh\/phan-tich-swot-cach-de-hoach-dinh-chien-luoc-tot-hon\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ph\u00e2n t\u00edch SWOT \u2013 C\u00e1ch \u0111\u1ec3 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t h\u01a1n<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-328060afbd66cc13bc0cf04019a11706\" style=\"color:#003189\"><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/5-ap-luc-canh-tranh-cua-michael-porter\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>5 \u00c1p l\u1ef1c c\u1ea1nh tranh c\u1ee7a Michael Porter (Porter\u2019s Five Forces)<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.4. X\u00e2y d\u1ef1ng l\u1ed9 tr\u00ecnh kh\u00e1ch h\u00e0ng B2B v\u00e0 n\u1eafm b\u1eaft h\u00e0nh tr\u00ecnh mua h\u00e0ng<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-6-1.jpg\" alt=\"marketing cho c\u00f4ng ty b2b\" class=\"wp-image-51983\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-6-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-6-1-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-6-1-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><strong>L\u1ed9 tr\u00ecnh kh\u00e1ch h\u00e0ng (Customer Journey)<\/strong> l\u00e0 qu\u00e1 tr\u00ecnh m\u00e0 kh\u00e1ch h\u00e0ng \u0111i qua t\u1eeb khi b\u1eaft \u0111\u1ea7u nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p cho \u0111\u1ebfn khi ho\u00e0n t\u1ea5t quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. \u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 cho c\u00f4ng ty B2B, vi\u1ec7c n\u1eafm b\u1eaft v\u00e0 hi\u1ec3u r\u00f5 l\u1ed9 tr\u00ecnh kh\u00e1ch h\u00e0ng l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5.4.1. X\u00e1c \u0111\u1ecbnh c\u00e1c giai \u0111o\u1ea1n trong l\u1ed9 tr\u00ecnh Kh\u00e1ch h\u00e0ng B2B<\/h4>\n\n\n\n<p>C\u00e1c c\u00f4ng ty B2B c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c giai \u0111o\u1ea1n trong l\u1ed9 tr\u00ecnh kh\u00e1ch h\u00e0ng nh\u01b0 sau:<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"1\">\n<li><strong>Nh\u1eadn th\u1ee9c:<\/strong> Kh\u00e1ch h\u00e0ng nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty th\u00f4ng qua qu\u1ea3ng c\u00e1o, marketing tr\u1ef1c tuy\u1ebfn ho\u1eb7c t\u1eeb c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/li>\n\n\n\n<li><strong>C\u00e2n nh\u1eafc:<\/strong> Kh\u00e1ch h\u00e0ng b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty v\u00e0 so s\u00e1nh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n\n\n\n<li><strong>Quy\u1ebft \u0111\u1ecbnh:<\/strong> Kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng v\u00e0 t\u00ecm ki\u1ebfm th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty.<\/li>\n\n\n\n<li><strong>Mua h\u00e0ng:<\/strong> Kh\u00e1ch h\u00e0ng ho\u00e0n t\u1ea5t qu\u00e1 tr\u00ecnh mua h\u00e0ng v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty.<\/li>\n\n\n\n<li><strong>Duy tr\u00ec quan h\u1ec7: <\/strong>Sau khi mua h\u00e0ng, kh\u00e1ch h\u00e0ng s\u1ebd ti\u1ebfp t\u1ee5c duy tr\u00ec quan h\u1ec7 v\u1edbi c\u00f4ng ty v\u00e0 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">5.4.2. N\u1eafm b\u1eaft h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng B2B<\/h4>\n\n\n\n<p>Sau khi x\u00e1c \u0111\u1ecbnh c\u00e1c giai \u0111o\u1ea1n trong l\u1ed9 tr\u00ecnh kh\u00e1ch h\u00e0ng, c\u00e1c c\u00f4ng ty B2B c\u1ea7n ph\u1ea3i n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1i m\u1ed7i giai \u0111o\u1ea1n. <\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y gi\u00fap cho c\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra s\u1ef1 \u1ea3nh h\u01b0\u1edfng \u0111\u00fang m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5<\/strong>, trong giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c, c\u00f4ng ty c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn nh\u01b0 Google Ads ho\u1eb7c social media \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Trong giai \u0111o\u1ea1n quy\u1ebft \u0111\u1ecbnh, c\u00f4ng ty c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh th\u00f4ng qua website v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.5. L\u1ef1a ch\u1ecdn k\u00eanh marketing ph\u00f9 h\u1ee3p<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-7-1.jpg\" alt=\"marketing cho c\u00f4ng ty b2b\" class=\"wp-image-51984\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-7-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-7-1-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-7-1-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>K\u00eanh marketing cho c\u00f4ng ty B2B s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1, bao g\u1ed3m ng\u00e2n s\u00e1ch, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c ti\u00eau marketing c\u1ee7a b\u1ea1n. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i th\u1eed nghi\u1ec7m c\u00e1c h\u00ecnh th\u1ee9c marketing kh\u00e1c nhau v\u00e0 theo d\u00f5i k\u1ebft qu\u1ea3 \u0111\u1ec3 xem ph\u01b0\u01a1ng th\u1ee9c n\u00e0o hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00f4ng ty c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5.5.1 Marketing Truy\u1ec1n Th\u1ed1ng<\/h4>\n\n\n\n<p><strong>1. Qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Qu\u1ea3ng c\u00e1o in \u1ea5n<\/strong>: Qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m nh\u01b0 b\u00e1o ch\u00ed, t\u1ea1p ch\u00ed, catalog, v\u00e0 brochure l\u00e0 ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng nh\u01b0ng v\u1eabn r\u1ea5t hi\u1ec7u qu\u1ea3. \u0110\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c t\u1ea1p ch\u00ed chuy\u00ean ng\u00e0nh, n\u01a1i t\u1eadp trung nhi\u1ec1u \u0111\u1ed9c gi\u1ea3 l\u00e0 c\u00e1c doanh nghi\u1ec7p trong c\u00f9ng l\u0129nh v\u1ef1c. Qu\u1ea3ng c\u00e1o in \u1ea5n gi\u00fap cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li><strong>Qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh v\u00e0 radio<\/strong>: M\u1eb7c d\u00f9 \u00edt ph\u1ed5 bi\u1ebfn h\u01a1n trong B2B so v\u1edbi B2C, nh\u01b0ng qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh v\u00e0 radio v\u1eabn c\u00f3 vai tr\u00f2 quan tr\u1ecdng, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c l\u0129nh v\u1ef1c c\u00f4ng nghi\u1ec7p ho\u1eb7c c\u00f4ng ngh\u1ec7 cao. Nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh chuy\u00ean bi\u1ec7t, h\u1ed9i ngh\u1ecb ng\u00e0nh ho\u1eb7c tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n h\u00ecnh kinh doanh.<\/li>\n<\/ul>\n\n\n\n<p><strong>2. H\u1ed9i ch\u1ee3 v\u00e0 tri\u1ec3n l\u00e3m th\u01b0\u01a1ng m\u1ea1i<\/strong><\/p>\n\n\n\n<p>C\u00e1c h\u1ed9i ch\u1ee3 v\u00e0 tri\u1ec3n l\u00e3m th\u01b0\u01a1ng m\u1ea1i l\u00e0 n\u01a1i l\u00fd t\u01b0\u1edfng \u0111\u1ec3 c\u00e1c c\u00f4ng ty B2B gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi, g\u1eb7p g\u1ee1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, v\u00e0 thi\u1ebft l\u1eadp c\u00e1c m\u1ed1i quan h\u1ec7 kinh doanh v\u1edbi c\u00e1c doanh nghi\u1ec7p kh\u00e1c. Tham gia c\u00e1c s\u1ef1 ki\u1ec7n n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n cung c\u1ea5p c\u01a1 h\u1ed9i \u0111\u1ec3 tr\u00ecnh di\u1ec5n s\u1ea3n ph\u1ea9m v\u00e0 nh\u1eadn ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp t\u1eeb kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n<p><strong>3. Ti\u1ebfp th\u1ecb qua b\u01b0u \u0111i\u1ec7n (Direct Mail Marketing)<\/strong><\/p>\n\n\n\n<p>G\u1eedi t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o, brochure, v\u00e0 catalog tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. Direct mail marketing c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng doanh nghi\u1ec7p m\u00e0 b\u1ea1n \u0111ang mu\u1ed1n ti\u1ebfp c\u1eadn t\u1eeb \u0111\u00f3 gi\u00fap t\u1ea1o \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd v\u00e0 khuy\u1ebfn kh\u00edch h\u00e0nh \u0111\u1ed9ng \u0111\u1ebfn t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>4. Ti\u1ebfp th\u1ecb qua \u0111i\u1ec7n tho\u1ea1i (Telemarketing)<\/strong><\/p>\n\n\n\n<p>S\u1eed d\u1ee5ng c\u00e1c cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 cho kh\u00e1ch h\u00e0ng. Telemarketing cho ph\u00e9p t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, l\u1eafng nghe ph\u1ea3n h\u1ed3i v\u00e0 gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc ngay l\u1eadp t\u1ee9c. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u00e0 th\u00fac \u0111\u1ea9y h\u1ee3p t\u00e1c gi\u1eefa hai doanh nghi\u1ec7p v\u1edbi nhau.<\/p>\n\n\n\n<p><strong>5. Quan h\u1ec7 c\u00f4ng ch\u00fang (PR)<\/strong><\/p>\n\n\n\n<p>L\u00e0m vi\u1ec7c v\u1edbi c\u00e1c nh\u00e0 b\u00e1o v\u00e0 nh\u00e0 xu\u1ea5t b\u1ea3n c\u00f3 th\u1ec3 gi\u00fap x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng nh\u01b0 t\u1ea1o d\u1ef1ng uy t\u00edn cho c\u00f4ng ty trong ng\u00e0nh.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5.5.2. Marketing k\u0129 thu\u1eadt s\u1ed1 (Digital Marketing)<\/h4>\n\n\n\n<p><strong>1. Content Marketing<\/strong><\/p>\n\n\n\n<p><strong>T\u1ea1o n\u1ed9i dung gi\u00e1 tr\u1ecb v\u00e0 chuy\u00ean s\u00e2u<\/strong>: C\u00f4ng ty B2B c\u1ea7n t\u1ea1o ra c\u00e1c n\u1ed9i dung chuy\u00ean s\u00e2u nh\u01b0 b\u00e0i vi\u1ebft blog, whitepaper, ebook, v\u00e0 case study nh\u1eb1m cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p \u0111ang g\u1eb7p ph\u1ea3i. N\u1ed9i dung n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1ea3i th\u00edch c\u00e1c gi\u1ea3i ph\u00e1p ph\u1ee9c t\u1ea1p, ph\u00e2n t\u00edch xu h\u01b0\u1edbng ng\u00e0nh v\u00e0 chia s\u1ebb ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n. <\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5:<\/strong> M\u1ed9t c\u00f4ng ty ph\u1ea7n m\u1ec1m c\u00f3 th\u1ec3 xu\u1ea5t b\u1ea3n ebook v\u1ec1 c\u00e1ch tri\u1ec3n khai h\u1ec7 th\u1ed1ng ERP hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p><strong>2. Email Marketing<\/strong><\/p>\n\n\n\n<p><strong>Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng qua email<\/strong>: G\u1eedi email ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng. Email marketing cho ph\u00e9p c\u00f4ng ty g\u1eedi c\u00e1c b\u1ea3n tin (newsletter), th\u00f4ng b\u00e1o v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi, l\u1eddi m\u1eddi tham gia s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c n\u1ed9i dung gi\u00e1o d\u1ee5c. <\/p>\n\n\n\n<p><em><strong>V\u00ed d\u1ee5: <\/strong>G\u1eedi email th\u00f4ng b\u00e1o v\u1ec1 m\u1ed9t bu\u1ed5i h\u1ed9i th\u1ea3o tr\u1ef1c tuy\u1ebfn ho\u1eb7c c\u1eadp nh\u1eadt s\u1ea3n ph\u1ea9m m\u1edbi.<\/em><\/p>\n\n\n\n<p><strong>T\u1ef1 \u0111\u1ed9ng h\u00f3a email<\/strong>: S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing \u0111\u1ec3 g\u1eedi email d\u1ef1a tr\u00ean h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u01b0 email ch\u00e0o m\u1eebng khi \u0111\u0103ng k\u00fd, email theo d\u00f5i sau khi t\u1ea3i xu\u1ed1ng t\u00e0i li\u1ec7u ho\u1eb7c email nh\u1eafc nh\u1edf v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e3 xem.<\/p>\n\n\n\n<p><strong>3. Search Engine Optimization (SEO)<\/strong><\/p>\n\n\n\n<p><strong>T\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung cho t\u1eeb kh\u00f3a ng\u00e0nh<\/strong>: T\u1eadp trung v\u00e0o c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn ng\u00e0nh v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty \u0111\u1ec3 n\u00e2ng cao th\u1ee9 h\u1ea1ng tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung gi\u00fap kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y c\u00f4ng ty khi h\u1ecd t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3. <\/p>\n\n\n\n<p><em><strong>V\u00ed d\u1ee5:<\/strong> M\u1ed9t c\u00f4ng ty chuy\u00ean x\u00e2y d\u1ef1ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd cho kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a trang web cho t\u1eeb kh\u00f3a \u201cph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd doanh nghi\u1ec7p\u201d ho\u1eb7c \u201cgi\u1ea3i ph\u00e1p ERP\u201d.<\/em><\/p>\n\n\n\n<p><strong>X\u00e2y d\u1ef1ng li\u00ean k\u1ebft (Link Building)<\/strong>: T\u1ea1o ra c\u00e1c li\u00ean k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng t\u1eeb c\u00e1c trang web uy t\u00edn trong ng\u00e0nh \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng \u0111\u1ed9 tin c\u1eady v\u00e0 th\u1ee9 h\u1ea1ng c\u1ee7a trang web tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p><strong>4. Qu\u1ea3ng c\u00e1o Pay-Per-Click (PPC) <\/strong><\/p>\n\n\n\n<p><strong>Ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng chuy\u00ean ng\u00e0nh<\/strong>: S\u1eed d\u1ee5ng Google Ads, LinkedIn Ads \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p. C\u00e1c qu\u1ea3ng c\u00e1o PPC n\u00ean \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a li\u00ean quan v\u00e0 xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm ho\u1eb7c m\u1ea1ng x\u00e3 h\u1ed9i chuy\u00ean ng\u00e0nh. <\/p>\n\n\n\n<p><em><strong>V\u00ed d\u1ee5:<\/strong> Ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean LinkedIn nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn c\u00e1c gi\u00e1m \u0111\u1ed1c IT ho\u1eb7c qu\u1ea3n l\u00fd d\u1ef1 \u00e1n.<\/em><\/p>\n\n\n\n<p><strong>T\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o<\/strong>: Theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch PPC li\u00ean t\u1ee5c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o chi ph\u00ed qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao.<\/p>\n\n\n\n<p><strong>5. Social Media Marketing<\/strong><\/p>\n\n\n\n<p><strong>S\u1eed d\u1ee5ng LinkedIn v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i chuy\u00ean ng\u00e0nh<\/strong>: LinkedIn l\u00e0 n\u1ec1n t\u1ea3ng quan tr\u1ecdng nh\u1ea5t cho c\u00e1c c\u00f4ng ty B2B \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 chia s\u1ebb n\u1ed9i dung chuy\u00ean m\u00f4n. C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c b\u00e0i vi\u1ebft, chia s\u1ebb case study, v\u00e0 tham gia v\u00e0o c\u00e1c nh\u00f3m chuy\u00ean ng\u00e0nh \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n v\u00e0 uy t\u00edn tr\u00ean LinkedIn.<\/p>\n\n\n\n<p><strong>Chia s\u1ebb n\u1ed9i dung gi\u00e1 tr\u1ecb<\/strong>: \u0110\u0103ng t\u1ea3i v\u00e0 chia s\u1ebb c\u00e1c n\u1ed9i dung h\u1eefu \u00edch, nh\u01b0 b\u00e0i vi\u1ebft blog, video h\u01b0\u1edbng d\u1eabn, v\u00e0 nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh, \u0111\u1ec3 thu h\u00fat v\u00e0 duy tr\u00ec s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ed9i dung n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean nghi\u1ec7p c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n<p><strong>6. Webinars v\u00e0 h\u1ed9i th\u1ea3o tr\u1ef1c tuy\u1ebfn<\/strong><\/p>\n\n\n\n<p><strong>T\u1ed5 ch\u1ee9c v\u00e0 qu\u1ea3ng b\u00e1 c\u00e1c bu\u1ed5i h\u1ed9i th\u1ea3o tr\u1ef1c tuy\u1ebfn<\/strong>: Webinars l\u00e0 c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, chia s\u1ebb ki\u1ebfn th\u1ee9c v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. C\u00e1c c\u00f4ng ty B2B c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Zoom, Microsoft Teams \u0111\u1ec3 t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i h\u1ed9i th\u1ea3o tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n<p><strong>T\u1ea1o n\u1ed9i dung ghi l\u1ea1i v\u00e0 chia s\u1ebb l\u1ea1i<\/strong>: Ghi l\u1ea1i c\u00e1c bu\u1ed5i h\u1ed9i th\u1ea3o tr\u1ef1c tuy\u1ebfn v\u00e0 chia s\u1ebb l\u1ea1i tr\u00ean trang web, k\u00eanh YouTube, ho\u1eb7c qua email \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng ti\u1ebfp c\u1eadn v\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb li\u00ean t\u1ee5c cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>7. Influencer Marketing<\/strong><\/p>\n\n\n\n<p><strong>H\u1ee3p t\u00e1c v\u1edbi c\u00e1c chuy\u00ean gia ng\u00e0nh<\/strong>: Trong B2B, c\u00e1c chuy\u00ean gia v\u00e0 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng trong ng\u00e0nh \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m. H\u1ee3p t\u00e1c v\u1edbi c\u00e1c chuy\u00ean gia \u0111\u1ec3 vi\u1ebft b\u00e0i, t\u1ed5 ch\u1ee9c h\u1ed9i th\u1ea3o ho\u1eb7c l\u00e0m video \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p><strong>S\u1eed d\u1ee5ng c\u00e1c case study v\u00e0 l\u1eddi ch\u1ee9ng th\u1ef1c<\/strong>: C\u00e1c l\u1eddi ch\u1ee9ng th\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i ho\u1eb7c c\u00e1c case study th\u00e0nh c\u00f4ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t h\u00ecnh th\u1ee9c influencer marketing \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 tin t\u01b0\u1edfng v\u00e0 uy t\u00edn.<\/p>\n\n\n\n<p><strong>8. Video Marketing<\/strong><\/p>\n\n\n\n<p><strong>T\u1ea1o video h\u01b0\u1edbng d\u1eabn v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m<\/strong>: Video l\u00e0 c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin ph\u1ee9c t\u1ea1p m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u v\u00e0 sinh \u0111\u1ed9ng. C\u00e1c c\u00f4ng ty B2B c\u00f3 th\u1ec3 t\u1ea1o video gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng, v\u00e0 case study \u0111\u1ec3 thu h\u00fat v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>Chia s\u1ebb video tr\u00ean nhi\u1ec1u k\u00eanh<\/strong>: \u0110\u0103ng t\u1ea3i video tr\u00ean trang web, k\u00eanh YouTube, LinkedIn v\u00e0 trong c\u00e1c chi\u1ebfn d\u1ecbch email marketing \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a ph\u1ea1m vi ti\u1ebfp c\u1eadn.<\/p>\n\n\n\n<p><strong>9. Retargeting (Qu\u1ea3ng c\u00e1o b\u00e1m \u0111u\u1ed5i)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ti\u1ebfp c\u1eadn l\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong>: S\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o retargeting \u0111\u1ec3 ti\u1ebfp c\u1eadn l\u1ea1i nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 gh\u00e9 th\u0103m trang web nh\u01b0ng ch\u01b0a ho\u00e0n th\u00e0nh h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng. Qu\u1ea3ng c\u00e1o retargeting gi\u00fap nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i.<\/li>\n\n\n\n<li><strong>T\u00f9y ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o<\/strong>: T\u1ea1o ra c\u00e1c th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o t\u00f9y ch\u1ec9nh d\u1ef1a tr\u00ean h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean trang web, gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 li\u00ean quan v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch retargeting.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">5.5.3. K\u1ebft H\u1ee3p Truy\u1ec1n Th\u1ed1ng v\u00e0 Digital<\/h4>\n\n\n\n<p><strong>1. T\u00edch h\u1ee3p CRM v\u00e0 Automation Marketing<\/strong><\/p>\n\n\n\n<p>S\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM) v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a qu\u00e1 tr\u00ecnh ti\u1ebfp c\u1eadn v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. CRM gi\u00fap qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng, theo d\u00f5i t\u01b0\u01a1ng t\u00e1c v\u00e0 l\u1ecbch s\u1eed mua h\u00e0ng, trong khi c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing gi\u00fap g\u1eedi email, qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3. <\/p>\n\n\n\n<p>S\u1ef1 k\u1ebft h\u1ee3p n\u00e0y gi\u00fap t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn, c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh kinh doanh.<\/p>\n\n\n\n<p><strong>2. Ph\u1ed1i h\u1ee3p c\u00e1c chi\u1ebfn d\u1ecbch \u0111a k\u00eanh<\/strong><\/p>\n\n\n\n<p>K\u1ebft h\u1ee3p c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng v\u00e0 digital \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch marketing nh\u1ea5t qu\u00e1n v\u00e0 hi\u1ec7u qu\u1ea3. <\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5:<\/strong> M\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o in \u1ea5n \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi, sau \u0111\u00f3 s\u1eed d\u1ee5ng email marketing v\u00e0 social media \u0111\u1ec3 duy tr\u00ec s\u1ef1 quan t\u00e2m v\u00e0 t\u1ea1o ra c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn tr\u1ef1c tuy\u1ebfn. S\u1ef1 ph\u1ed1i h\u1ee3p n\u00e0y gi\u00fap t\u1ea1o ra tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch cho kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn.<\/p>\n\n\n\n<p><strong>Nh\u00ecn chung<\/strong>, Marketing truy\u1ec1n th\u1ed1ng v\u00e0 digital \u0111\u1ec1u c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a c\u00e1c c\u00f4ng ty B2B. Vi\u1ec7c l\u1ef1a ch\u1ecdn v\u00e0 k\u1ebft h\u1ee3p c\u00e1c h\u00ecnh th\u1ee9c marketing ph\u00f9 h\u1ee3p s\u1ebd gi\u00fap c\u00f4ng ty ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng, t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ed1i \u01b0u.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Sao Kim h\u00e2n h\u1ea1nh mang \u0111\u1ebfn <strong>25+ M\u1eabu l\u1eadp k\u1ebf ho\u1ea1ch Digital Marketing MI\u1ec4N PH\u00cd<\/strong>, gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3 marketing cho c\u00f4ng ty B2B c\u1ee7a b\u1ea1n. H\u00e3y<strong> \u0110\u0102NG K\u00dd NGAY<\/strong> \u0111\u1ec3 nh\u1eadn tr\u1ecdn b\u1ed9 t\u00e0i li\u1ec7u n\u00e0y v\u00e0 b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng B2B th\u00e0nh c\u00f4ng!<\/em><\/p>\n\n\n<span style=\"--tl-form-height-m:710.922px;--tl-form-height-t:836.578px;--tl-form-height-d:836.578px;\" class=\"tl-placeholder-f-type-shortcode_23666 tl-preload-form\"><span><\/span><\/span>\n\n\n<h3 class=\"wp-block-heading\">5.6. Ph\u00e1t tri\u1ec3n n\u1ed9i dung thu h\u00fat<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-8-1.jpg\" alt=\"marketing cho c\u00f4ng ty b2b\" class=\"wp-image-51985\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-8-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-8-1-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-8-1-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>N\u1ed9i dung marketing \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c thu h\u00fat v\u00e0 t\u1ea1o s\u1ef1 quan t\u00e2m t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng B2B. Vi\u1ec7c cung c\u1ea5p n\u1ed9i dung gi\u00e1 tr\u1ecb, h\u1ea5p d\u1eabn v\u00e0 ph\u00f9 h\u1ee3p gi\u00fap c\u00f4ng ty x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, t\u0103ng c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i v\u00e0 duy tr\u00ec kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5.6.1. T\u1ea1o n\u1ed9i dung chuy\u00ean s\u00e2u v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng<\/h4>\n\n\n\n<p>\u0110\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng B2B, c\u00f4ng ty c\u1ea7n ph\u1ea3i t\u1ea1o ra n\u1ed9i dung chuy\u00ean s\u00e2u v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng, ph\u1ea3n \u00e1nh r\u00f5 s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 ng\u00e0nh v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c vi\u1ebft blog, whitepaper, case study ho\u1eb7c t\u1ea1o video h\u01b0\u1edbng d\u1eabn gi\u00fap c\u00f4ng ty chia s\u1ebb th\u00f4ng tin h\u1eefu \u00edch v\u00e0 t\u1ea1o ni\u1ec1m tin t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5.6.2. T\u00f9y ch\u1ec9nh n\u1ed9i dung theo t\u1eebng giai \u0111o\u1ea1n trong l\u1ed9 tr\u00ecnh kh\u00e1ch h\u00e0ng<\/h4>\n\n\n\n<p>\u0110\u1ec3 n\u1ed9i dung marketing hi\u1ec7u qu\u1ea3, c\u00f4ng ty c\u1ea7n ph\u1ea3i t\u00f9y ch\u1ec9nh n\u1ed9i dung theo t\u1eebng giai \u0111o\u1ea1n trong l\u1ed9 tr\u00ecnh kh\u00e1ch h\u00e0ng B2B. V\u00ed d\u1ee5, trong giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c, n\u1ed9i dung c\u1ea7n ph\u1ea3i t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 l\u1ee3i \u00edch m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c. Trong giai \u0111o\u1ea1n quy\u1ebft \u0111\u1ecbnh, n\u1ed9i dung c\u1ea7n ph\u1ea3i cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u00e0 minh b\u1ea1ch \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5.6.3. S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh v\u00e0 video h\u1ea5p d\u1eabn<\/h4>\n\n\n\n<p>H\u00ecnh \u1ea3nh v\u00e0 video l\u00e0 c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd gi\u00fap thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng B2B. Vi\u1ec7c s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao, video demo s\u1ea3n ph\u1ea9m ho\u1eb7c video chia s\u1ebb ki\u1ebfn th\u1ee9c gi\u00fap n\u1ed9i dung tr\u1edf n\u00ean sinh \u0111\u1ed9ng v\u00e0 h\u1ea5p d\u1eabn h\u01a1n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5.6.4. T\u1ed1i \u01b0u h\u00f3a SEO cho n\u1ed9i dung<\/h4>\n\n\n\n<p>T\u1ed1i \u01b0u h\u00f3a SEO cho n\u1ed9i dung gi\u00fap c\u00f4ng ty B2B t\u0103ng c\u01a1 h\u1ed9i xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 thu h\u00fat l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Vi\u1ec7c s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p, t\u1ed1i \u01b0u ti\u00eau \u0111\u1ec1, meta description v\u00e0 li\u00ean k\u1ebft n\u1ed9i b\u1ed9\/ ngo\u1ea1i b\u1ed9 gi\u00fap n\u00e2ng cao v\u1ecb tr\u00ed c\u1ee7a n\u1ed9i dung tr\u00ean c\u00e1c trang t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>Vi\u1ec7c t\u1ea1o ra n\u1ed9i dung marketing thu h\u00fat v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng B2B kh\u00f4ng ch\u1ec9 gi\u00fap c\u00f4ng ty thu h\u00fat s\u1ef1 ch\u00fa \u00fd m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u00e0 t\u0103ng c\u01a1 h\u1ed9i kinh doanh th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p><strong>\u0110\u1ecdc th\u00eam:<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-5801520f6b1e54e02c1c9f4364c396de\" style=\"color:#003189\"><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/content-marketing-b2b\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/content-marketing-b2b\/\" rel=\"noreferrer noopener\"><strong>Content Marketing B2B: Chi\u1ebfn l\u01b0\u1ee3c + Chi\u1ebfn thu\u1eadt<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-7d906322ada89ab05765adea20e2448e\" style=\"color:#003189\"><strong>Ebook&nbsp;\u201c<a href=\"https:\/\/l.facebook.com\/l.php?u=https%3A%2F%2Fwww.saokim.com.vn%2Fen%2Fbrand-story-guide%2F%3Ffbclid%3DIwZXh0bgNhZW0CMTAAAR3e9YrnBmeTxi5bmsBy9fWl5gOQqhE61DWbS_rL3n80w1YeHIt61mPItXU_aem_Ab0ulTYVZlkm8xnYCOQfk1f5DrpfSwyvAMX0549Lz3O15sbYHQKmIm2Avd7ngJsk_t1zpBxi_qBaL_yx_LA3MYZl&amp;h=AT0s20CcgUwHi_4TaJLNBBYt3f428tz94Yf6eTBUTU29tMzw-7rHhllWw-C90P6fKtjGi_eqsFtn11qkAOrYtHy63yxUKzBfp_R-2daXv5DqY2biFHxGnGL4kntNf7CCd3t9Z1zQDQ&amp;__tn__=-UK-R&amp;c[0]=AT28yDawNJjPLK6A2arx7LvSi0x6BZMZjz88gItcqUvcdcMw7IJfLygxEEDGsT8QXgBXN8PCg_weA8S3JeTLbnm5cR3Wz_St5wsz8WSNbQG8BYjaa58Wtpf-3cDG9x_fZQdAOohl6-shQuK7Ovi8nsIbvSwJjEaZaeVw7YMSHoZT7Yi02h5urJ3hv-vGqXQpJ6fSOpsTb191mXbkY0v9yKsPrZsQOOQ3H_9S\" target=\"_blank\" rel=\"noreferrer noopener\">Brand Story: B\u00ed quy\u1ebft k\u1ec3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o<\/a>\u201c<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.7. T\u1ed1i \u01b0u h\u00f3a chi ph\u00ed Marketing cho c\u00f4ng ty B2B<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-9-.jpg\" alt=\"marketing cho c\u00f4ng ty b2b\" class=\"wp-image-51987\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-9-.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-9--300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-9--768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh gay g\u1eaft hi\u1ec7n nay, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed marketing l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap c\u00f4ng ty B2B ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c qu\u1ea3n l\u00fd chi ph\u00ed m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 c\u0169ng gi\u00fap c\u00f4ng ty t\u0103ng c\u01b0\u1eddng c\u1ea1nh tranh v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5.7.1. X\u00e1c \u0111\u1ecbnh ngu\u1ed3n v\u1ed1n v\u00e0 ng\u00e2n s\u00e1ch marketing<\/h4>\n\n\n\n<p>\u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed marketing, c\u00f4ng ty B2B c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 ngu\u1ed3n v\u1ed1n v\u00e0 ng\u00e2n s\u00e1ch marketing d\u00e0nh cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o, PR, s\u1ef1 ki\u1ec7n, content marketing,&#8230; Vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch chi ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 theo d\u00f5i ng\u00e2n s\u00e1ch gi\u00fap c\u00f4ng ty ki\u1ec3m so\u00e1t chi ph\u00ed m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5.7.2. \u0110\u1ea7u t\u01b0 v\u00e0o c\u00e1c k\u00eanh marketing hi\u1ec7u qu\u1ea3<\/h4>\n\n\n\n<p>Vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c k\u00eanh marketing hi\u1ec7u qu\u1ea3 gi\u00fap c\u00f4ng ty B2B ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao. Thay v\u00ec ph\u00e2n t\u00e1n ngu\u1ed3n l\u1ef1c v\u00e0o nhi\u1ec1u k\u00eanh marketing, c\u00f4ng ty n\u00ean t\u1eadp trung v\u00e0o c\u00e1c k\u00eanh mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t nh\u01b0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, email marketing, content marketing ho\u1eb7c s\u1ef1 ki\u1ec7n v\u00e0 tri\u1ec3n l\u00e3m.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5.7.3. \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c<\/h4>\n\n\n\n<p>\u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed marketing, c\u00f4ng ty c\u1ea7n ph\u1ea3i \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing. Vi\u1ec7c theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 KPIs (Key Performance Indicators) nh\u01b0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, chi ph\u00ed ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, ROI (Return on Investment) gi\u00fap c\u00f4ng ty bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0o \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c theo h\u01b0\u1edbng t\u1ed1i \u01b0u.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5.7.4. T\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c v\u00e0 trao \u0111\u1ed5i<\/h4>\n\n\n\n<p>Vi\u1ec7c t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c v\u00e0 trao \u0111\u1ed5i v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c, \u0111\u01a1n v\u1ecb cung c\u1ea5p d\u1ecbch v\u1ee5 marketing gi\u00fap c\u00f4ng ty nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p class=\"has-text-color has-background has-link-color wp-elements-9ebbf83d834e810a058387ed7b87f44d\" style=\"color:#013189;background-color:#e6efff\"><em>Xem ngay\u00a0<strong><a href=\"https:\/\/www.saokim.com.vn\/en\/giai-phap\/b2b-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">gi\u1ea3i ph\u00e1p B2B marketing chuy\u00ean nghi\u1ec7p<\/a><\/strong>, gi\u00fap b\u1ea1n tri\u1ec3n khai marketing cho c\u00f4ng ty B2B m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 nhanh ch\u00f3ng.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.8. \u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Marketing B2B<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-10-1.jpg\" alt=\"marketing cho c\u00f4ng ty b2b\" class=\"wp-image-51988\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-10-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-10-1-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-10-1-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>\u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing cho c\u00f4ng ty B2B gi\u00fap c\u00f4ng ty \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c, nh\u1eadn di\u1ec7n nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 y\u1ebfu \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n k\u1ebf ho\u1ea1ch marketing trong t\u01b0\u01a1ng lai. Vi\u1ec7c \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ecbnh k\u1ef3 v\u00e0 c\u00f3 ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5.8.1. \u0110o l\u01b0\u1eddng c\u00e1c ch\u1ec9 s\u1ed1 KPIs<\/h4>\n\n\n\n<p>\u0110\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing B2B, c\u00e1c c\u00f4ng ty c\u1ea7n ph\u1ea3i \u0111o l\u01b0\u1eddng c\u00e1c ch\u1ec9 s\u1ed1 KPIs nh\u01b0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, l\u01b0\u1ee3ng truy c\u1eadp website, t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, doanh s\u1ed1 t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch marketing,&#8230; Vi\u1ec7c \u0111o l\u01b0\u1eddng c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y gi\u00fap c\u00f4ng ty bi\u1ebft \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111i\u1ec1u ch\u1ec9nh khi c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5.8.2. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 th\u1ed1ng k\u00ea<\/h4>\n\n\n\n<p>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 th\u1ed1ng k\u00ea l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng gi\u00fap c\u00f4ng ty B2B hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing v\u00e0 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u1ea7n m\u1ec1m ph\u00e2n t\u00edch d\u1eef li\u1ec7u nh\u01b0 Google Analytics, CRM System gi\u00fap c\u00f4ng ty c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u00e0 chi ti\u1ebft v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5.8.3. Thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng<\/h4>\n\n\n\n<p>Vi\u1ec7c thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing B2B. C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng, theo d\u00f5i \u00fd ki\u1ebfn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ef1 h\u00e0i l\u00f2ng t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5.8.4. So s\u00e1nh v\u1edbi m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1eb7t ra<\/h4>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing B2B, c\u00e1c c\u00f4ng ty c\u1ea7n ph\u1ea3i so s\u00e1nh k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1edbi m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1eb7t ra ban \u0111\u1ea7u. Vi\u1ec7c so s\u00e1nh n\u00e0y gi\u00fap c\u00f4ng ty nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec3m m\u1ea1nh, y\u1ebfu v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. C\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 Marketing cho c\u00f4ng ty B2B<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-11-1.jpg\" alt=\"marketing cho c\u00f4ng ty b2b\" class=\"wp-image-51989\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-11-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-11-1-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-11-1-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing B2B, vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 k\u1ef9 thu\u1eadt h\u1ed7 tr\u1ee3 gi\u00fap c\u00f4ng ty B2B t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing. C\u00e1c c\u00f4ng c\u1ee5 v\u00e0 k\u1ef9 thu\u1eadt n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap c\u00f4ng ty ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c m\u00e0 c\u00f2n n\u00e2ng cao kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.1. H\u1ec7 th\u1ed1ng CRM (Customer Relationship Management)<\/h3>\n\n\n\n<p>H\u1ec7 th\u1ed1ng CRM l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng gi\u00fap c\u00f4ng ty B2B qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i. Vi\u1ec7c s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng CRM gi\u00fap c\u00f4ng ty theo d\u00f5i th\u00f4ng tin c\u00e1 nh\u00e2n, l\u1ecbch s\u1eed mua h\u00e0ng, t\u01b0\u01a1ng t\u00e1c tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 t\u1ea1o ra chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.2. Email Marketing Automation<\/h3>\n\n\n\n<p>Email Marketing Automation l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 gi\u00fap t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh g\u1eedi email, theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch email marketing. Vi\u1ec7c s\u1eed d\u1ee5ng Email Marketing Automation gi\u00fap c\u00f4ng ty ti\u1ebft ki\u1ec7m th\u1eddi gian, t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.3. Google Analytics<\/h3>\n\n\n\n<p>Google Analytics l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u tr\u1ef1c tuy\u1ebfn gi\u00fap c\u00f4ng ty theo d\u00f5i l\u01b0\u1ee3ng truy c\u1eadp website, ngu\u1ed3n traffic, h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing. Vi\u1ec7c s\u1eed d\u1ee5ng Google Analytics gi\u00fap c\u00f4ng ty \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u1ed1i \u01b0u h\u00f3a k\u1ebft qu\u1ea3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.4. Social Media Management Tools<\/h3>\n\n\n\n<p>C\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd m\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap c\u00f4ng ty qu\u1ea3n l\u00fd v\u00e0 theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y gi\u00fap c\u00f4ng ty l\u00ean l\u1ecbch \u0111\u0103ng b\u00e0i, theo d\u00f5i t\u01b0\u01a1ng t\u00e1c t\u1eeb kh\u00e1ch h\u00e0ng, ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p><strong>Sao Kim xin g\u1eedi t\u1edbi b\u1ea1n m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 Social Media Management ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hootsuite<\/li>\n\n\n\n<li>Buffer<\/li>\n\n\n\n<li>Sprout Social<\/li>\n\n\n\n<li>SocialPilot<\/li>\n\n\n\n<li>Sendible<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6.5. Content Management System (CMS)<\/h3>\n\n\n\n<p>Content Management System l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3n l\u00fd n\u1ed9i dung tr\u00ean website m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 linh ho\u1ea1t. Vi\u1ec7c s\u1eed d\u1ee5ng CMS gi\u00fap c\u00f4ng ty c\u1eadp nh\u1eadt th\u00f4ng tin s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, blog hay tin t\u1ee9c m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 ti\u1ec7n l\u1ee3i, gi\u00fap t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>C\u00e1c c\u00f4ng c\u1ee5 CMS m\u00e0 c\u00e1c c\u00f4ng ty B2B hay th\u01b0\u1eddng s\u1eed d\u1ee5ng l\u00e0:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WordPress<\/li>\n\n\n\n<li>Drupal<\/li>\n\n\n\n<li>Joomla<\/li>\n\n\n\n<li>Shopify<\/li>\n\n\n\n<li>Wix<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6.6. Search Engine Optimization (SEO) Tools<\/h3>\n\n\n\n<p>C\u00e1c c\u00f4ng c\u1ee5 SEO gi\u00fap s\u1ebd t\u1ed1i \u01b0u h\u00f3a website, n\u00e2ng cao th\u1ee9 h\u1ea1ng tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google, Bing,&#8230; Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y t\u1ea1o c\u01a1 h\u1ed9i cho c\u00f4ng ty t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3 trong vi\u1ec7c marketing online.<\/p>\n\n\n\n<p><strong>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 SEO ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i:<\/strong><\/p>\n\n\n\n<p><strong>1. Google Analytics<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u1ee5c \u0111\u00edch<\/strong>: Theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web.<\/li>\n\n\n\n<li><strong>T\u00ednh n\u0103ng<\/strong>: Cung c\u1ea5p d\u1eef li\u1ec7u v\u1ec1 ng\u01b0\u1eddi d\u00f9ng, h\u00e0nh vi, ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, chuy\u1ec3n \u0111\u1ed5i, v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa.<\/li>\n<\/ul>\n\n\n\n<p><strong>2. Google Search Console<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u1ee5c \u0111\u00edch<\/strong>: Theo d\u00f5i v\u00e0 duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a trang web trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google.<\/li>\n\n\n\n<li><strong>T\u00ednh n\u0103ng<\/strong>: Ki\u1ec3m tra v\u00e0 kh\u1eafc ph\u1ee5c s\u1ef1 c\u1ed1 l\u1eadp ch\u1ec9 m\u1ee5c, xem truy v\u1ea5n t\u00ecm ki\u1ebfm, ki\u1ec3m tra t\u1ed1c \u0111\u1ed9 trang, v\u00e0 nh\u1eadn th\u00f4ng b\u00e1o v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn SEO.<\/li>\n<\/ul>\n\n\n\n<p><strong>3. SEMrush<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u1ee5c \u0111\u00edch<\/strong>: Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a, ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, v\u00e0 theo d\u00f5i th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a.<\/li>\n\n\n\n<li><strong>T\u00ednh n\u0103ng<\/strong>: Cung c\u1ea5p d\u1eef li\u1ec7u v\u1ec1 t\u1eeb kh\u00f3a, qu\u1ea3ng c\u00e1o PPC, backlink, n\u1ed9i dung, v\u00e0 ph\u00e2n t\u00edch trang web.<\/li>\n<\/ul>\n\n\n\n<p><strong>4. Ahrefs<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u1ee5c \u0111\u00edch<\/strong>: Ph\u00e2n t\u00edch backlink, nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a, v\u00e0 theo d\u00f5i th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a.<\/li>\n\n\n\n<li><strong>T\u00ednh n\u0103ng<\/strong>: Cung c\u1ea5p d\u1eef li\u1ec7u v\u1ec1 h\u1ed3 s\u01a1 backlink, t\u1eeb kh\u00f3a, n\u1ed9i dung, v\u00e0 ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">7. Nh\u1eefng y\u1ebfu t\u1ed1 gi\u00fap chi\u1ebfn l\u01b0\u1ee3c marketing cho c\u00f4ng ty B2B tr\u1edf n\u00ean th\u00e0nh c\u00f4ng<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-12.jpg\" alt=\"marketing cho c\u00f4ng ty b2b\" class=\"wp-image-51990\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-12.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-12-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-12-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing cho c\u00f4ng ty B2B m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 th\u1ef1c hi\u1ec7n theo c\u00e1c b\u01b0\u1edbc quy tr\u00ecnh. \u0110\u1ec3 b\u1ee9t ph\u00e1 trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh gay g\u1eaft, b\u1ea1n c\u1ea7n th\u1ed5i h\u1ed3n v\u00e0o chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh v\u1edbi nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t sau:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.1. Hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng <\/h3>\n\n\n\n<p>Vi\u1ec7c hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing th\u00e0nh c\u00f4ng. C\u00e1c c\u00f4ng ty B2B c\u1ea7n ph\u1ea3i t\u00ecm hi\u1ec3u v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.2. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1<\/h3>\n\n\n\n<p>Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0, s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 website, email marketing hay m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 gi\u00fap c\u00f4ng ty B2B t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.3. T\u1eadp trung v\u00e0o m\u1ea1ng l\u01b0\u1edbi quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>M\u1ed1i quan h\u1ec7 kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c b\u00e1n h\u00e0ng, m\u00e0 c\u00f2n l\u00e0 vi\u1ec7c t\u1ea1o ra ni\u1ec1m tin v\u00e0 s\u1ef1 h\u1ed7 tr\u1ee3 cho kh\u00e1ch h\u00e0ng. \u0110\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng, b\u1ea1n c\u1ea7n ph\u1ea3i t\u00ecm hi\u1ec3u v\u00e0 \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u c\u1ee7a h\u1ecd, gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 trong ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n\n\n\n<p>Vi\u1ec7c duy tr\u00ec li\u00ean l\u1ea1c th\u01b0\u1eddng xuy\u00ean v\u00e0 cung c\u1ea5p nh\u1eefng th\u00f4ng tin hay s\u1ea3n ph\u1ea9m h\u1eefu \u00edch c\u0169ng gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra c\u00e1c c\u01a1 h\u1ed9i kinh doanh m\u1edbi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.4. T\u1eadn d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng m\u1edbi<\/h3>\n\n\n\n<p>Vi\u1ec7c t\u1eadn d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng v\u00e0 c\u00f4ng ngh\u1ec7 m\u1edbi s\u1ebd gi\u00fap cho chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a c\u00f4ng ty B2B tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 h\u01a1n. V\u00ed d\u1ee5 nh\u01b0 vi\u1ec7c s\u1eed d\u1ee5ng video marketing ho\u1eb7c chatbot \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap t\u0103ng c\u01b0\u1eddng \u0111\u1ed9 trung th\u1ef1c v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.5. Li\u00ean t\u1ee5c c\u1eadp nh\u1eadt v\u00e0 c\u1ea3i ti\u1ebfn chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n\n\n\n<p>Th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c c\u00f4ng ngh\u1ec7 lu\u00f4n thay \u0111\u1ed5i, do \u0111\u00f3 c\u00f4ng ty B2B c\u1ea7n ph\u1ea3i li\u00ean t\u1ee5c c\u1eadp nh\u1eadt v\u00e0 c\u1ea3i ti\u1ebfn chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng v\u00e0 nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng. S\u1ef1 linh ho\u1ea1t v\u00e0 s\u00e1ng t\u1ea1o trong vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edbi s\u1ebd gi\u00fap cho c\u00f4ng ty c\u00f3 s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8. Xu h\u01b0\u1edbng marketing cho c\u00f4ng ty B2B<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-13-1.jpg\" alt=\"marketing cho c\u00f4ng ty b2b\" class=\"wp-image-51992\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-13-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-13-1-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-13-1-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">8.1. Account-Based Marketing (ABM)<\/h3>\n\n\n\n<p><strong>Account-Based Marketing (ABM)<\/strong> l\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 ti\u1ebfp c\u1eadn c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 gi\u00e1 tr\u1ecb cao nh\u1ea5t. V\u1edbi ABM, c\u00e1c chi\u1ebfn d\u1ecbch marketing \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u00e0 c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng t\u00e0i kho\u1ea3n c\u1ee5 th\u1ec3, thay v\u00ec \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p marketing \u0111\u1ea1i tr\u00e0. <\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y cho ph\u00e9p c\u00f4ng ty t\u1ed1i \u0111a h\u00f3a vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng trong c\u00e1c t\u1ed5 ch\u1ee9c l\u1edbn. ABM kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i m\u00e0 c\u00f2n t\u1ea1o ra c\u00e1c m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u00e0 b\u1ec1n v\u1eefng h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8.2. S\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch (Data-Driven Marketing)<\/h3>\n\n\n\n<p>Trong th\u1ebf gi\u1edbi kinh doanh hi\u1ec7n \u0111\u1ea1i, vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. <strong>Data-Driven Marketing<\/strong> gi\u00fap c\u00f4ng ty B t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 quy\u1ebft \u0111\u1ecbnh marketing d\u1ef1a tr\u00ean c\u00e1c ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 v\u00e0 kh\u00e1ch quan. <\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, c\u00f4ng ty c\u00f3 th\u1ec3 theo d\u00f5i h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u1eadn di\u1ec7n c\u00e1c xu h\u01b0\u1edbng, v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch m\u00e0 c\u00f2n gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 t\u00e0i nguy\u00ean.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8.3. Marketing Automation<\/h3>\n\n\n\n<p><strong>Marketing Automation<\/strong> l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh marketing, gi\u00fap c\u00f4ng ty B2B ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c. C\u00e1c c\u00f4ng c\u1ee5 marketing automation c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 trong vi\u1ec7c g\u1eedi email t\u1ef1 \u0111\u1ed9ng, qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch, \u0111\u00e1nh gi\u00e1 ho\u1ea1t \u0111\u1ed9ng v\u00e0 theo d\u00f5i h\u00e0nh vi kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c m\u00e0 c\u00f2n t\u1ea1o ra c\u00e1c tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch v\u00e0 nh\u1ea5t qu\u00e1n. B\u00ean c\u1ea1nh \u0111\u00f3, marketing automation c\u00f2n gi\u00fap c\u00f4ng ty d\u1ec5 d\u00e0ng ph\u00e2n t\u00edch v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8.4. Video Marketing<\/h3>\n\n\n\n<p><strong>Video<\/strong> \u0111ang tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn trong n\u1ed9i dung marketing B2B, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi c\u00e1c video gi\u1ea3i th\u00edch s\u1ea3n ph\u1ea9m, nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng v\u00e0 chia s\u1ebb t\u1eeb c\u00e1c chuy\u00ean gia. Video gi\u00fap truy\u1ec1n t\u1ea3i th\u00f4ng tin ph\u1ee9c t\u1ea1p m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n v\u00e0 h\u1ea5p d\u1eabn, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. <\/p>\n\n\n\n<p>C\u00e1c c\u00f4ng ty B2B c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng video \u0111\u1ec3 tr\u00ecnh b\u00e0y s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch sinh \u0111\u1ed9ng v\u00e0 d\u1ec5 hi\u1ec3u h\u01a1n, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra m\u1ed9t k\u1ebft n\u1ed1i c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd h\u01a1n v\u1edbi kh\u00e1n gi\u1ea3. Vi\u1ec7c s\u1eed d\u1ee5ng video kh\u00f4ng ch\u1ec9 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8.5. Inbound Marketing<\/h3>\n\n\n\n<p><strong>Inbound Marketing<\/strong> t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra n\u1ed9i dung h\u1eefu \u00edch v\u00e0 gi\u00e1 tr\u1ecb \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Thay v\u00ec ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng, Inbound Marketing gi\u00fap kh\u00e1ch h\u00e0ng t\u1ef1 t\u00ecm \u0111\u1ebfn c\u00f4ng ty th\u00f4ng qua c\u00e1c n\u1ed9i dung gi\u00e1o d\u1ee5c, th\u00f4ng tin h\u1eefu \u00edch v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb. <\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n t\u1ea1o ra c\u00e1c c\u01a1 h\u1ed9i kinh doanh l\u00e2u d\u00e0i. B\u1eb1ng c\u00e1ch cung c\u1ea5p nh\u1eefng n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 h\u1eefu \u00edch, c\u00f4ng ty c\u00f3 th\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng xu h\u01b0\u1edbng <strong>marketing cho c\u00f4ng ty B2B<\/strong> m\u00e0 Sao Kim tin r\u1eb1ng n\u00f3 s\u1ebd gi\u00fap cho b\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh. B\u00ean c\u1ea1nh \u0111\u00f3, Sao Kim c\u0169ng gi\u1edbi thi\u1ec7u m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng marketing cho c\u00f4ng ty B2B \u0111\u00e1ng ch\u00fa \u00fd kh\u00e1c \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (Customer Experience):<\/strong>&nbsp;T\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch v\u00e0 t\u00edch c\u1ef1c tr\u00ean m\u1ecdi k\u00eanh.<\/li>\n\n\n\n<li><strong>Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI):<\/strong>&nbsp;S\u1eed d\u1ee5ng AI \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng,&nbsp;t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh marketing v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/li>\n\n\n\n<li><strong>Influencer Marketing:<\/strong>&nbsp;H\u1ee3p t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng trong ng\u00e0nh \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m.<\/li>\n\n\n\n<li><strong>Social Media Marketing:<\/strong>&nbsp;T\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">9. Case study v\u1ec1 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing n\u1ed5i b\u1eadt c\u1ee7a c\u00e1c c\u00f4ng ty B2C<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">9.1. Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a FPT Software<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-14-1.jpg\" alt=\"marketing cho c\u00f4ng ty b2b\" class=\"wp-image-51994\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-14-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-14-1-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-14-1-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>FPT Software l\u00e0 c\u00f4ng ty c\u00f4ng ngh\u1ec7 th\u00f4ng tin h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam, chuy\u00ean cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p ph\u1ea7n m\u1ec1m v\u00e0 d\u1ecbch v\u1ee5 c\u00f4ng ngh\u1ec7 cho c\u00e1c doanh nghi\u1ec7p to\u00e0n c\u1ea7u. <\/p>\n\n\n\n<p>V\u1edbi h\u01a1n 30 n\u0103m kinh nghi\u1ec7m, FPT Software \u0111\u00e3 m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng sang nhi\u1ec1u qu\u1ed1c gia, cung c\u1ea5p d\u1ecbch v\u1ee5 cho h\u01a1n 700 kh\u00e1ch h\u00e0ng, trong \u0111\u00f3 c\u00f3 h\u01a1n 100 c\u00f4ng ty thu\u1ed9c danh s\u00e1ch Fortune 500.<\/p>\n\n\n\n<p>FPT Software \u0111\u00e3 \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c content marketing, digital marketing, event marketing \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u00fap FPT Software kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. <strong>Content Marketing<\/strong><\/h4>\n\n\n\n<p>FPT Software s\u1eed d\u1ee5ng content marketing \u0111\u1ec3 x\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. H\u1ecd t\u1ea1o ra c\u00e1c b\u00e0i vi\u1ebft chuy\u00ean s\u00e2u, whitepapers, v\u00e0 case studies v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn c\u00f4ng ngh\u1ec7 v\u00e0 gi\u1ea3i ph\u00e1p ph\u1ea7n m\u1ec1m. N\u1ed9i dung n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a FPT Software m\u00e0 c\u00f2n kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a c\u00f4ng ty nh\u01b0 m\u1ed9t chuy\u00ean gia trong ng\u00e0nh.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Blog<\/strong>: \u0110\u0103ng t\u1ea3i c\u00e1c b\u00e0i vi\u1ebft v\u1ec1 xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7, ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, v\u00e0 c\u00e1c d\u1ef1 \u00e1n th\u00e0nh c\u00f4ng.<\/li>\n\n\n\n<li><strong>Whitepapers<\/strong>: Cung c\u1ea5p c\u00e1c t\u00e0i li\u1ec7u nghi\u00ean c\u1ee9u chuy\u00ean s\u00e2u, gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 gi\u1ea3i ph\u00e1p v\u00e0 c\u00f4ng ngh\u1ec7 c\u1ee7a FPT Software.<\/li>\n\n\n\n<li><strong>Case Studies<\/strong>: Chia s\u1ebb c\u00e1c c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng t\u1eeb kh\u00e1ch h\u00e0ng, minh h\u1ecda c\u00e1ch FPT Software \u0111\u00e3 gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 kinh doanh.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">2. <strong>Digital Marketing v\u00e0 SEO<\/strong><\/h4>\n\n\n\n<p>FPT Software t\u1ed1i \u01b0u h\u00f3a website v\u00e0 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp. H\u1ecd s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt SEO \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o n\u1ed9i dung xu\u1ea5t hi\u1ec7n \u1edf v\u1ecb tr\u00ed cao tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SEO<\/strong>: T\u1ed1i \u01b0u h\u00f3a t\u1eeb kh\u00f3a, c\u1ea3i thi\u1ec7n c\u1ea5u tr\u00fac website v\u00e0 n\u1ed9i dung \u0111\u1ec3 thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/li>\n\n\n\n<li><strong>Social Media<\/strong>: S\u1eed d\u1ee5ng LinkedIn, Twitter v\u00e0 Facebook \u0111\u1ec3 chia s\u1ebb n\u1ed9i dung, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 qu\u1ea3ng b\u00e1 s\u1ef1 ki\u1ec7n.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">3. <strong>Event Marketing<\/strong><\/h4>\n\n\n\n<p>FPT Software t\u1ed5 ch\u1ee9c v\u00e0 tham gia c\u00e1c h\u1ed9i th\u1ea3o, h\u1ed9i ch\u1ee3 c\u00f4ng ngh\u1ec7 \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c ti\u1ec1m n\u0103ng. C\u00e1c s\u1ef1 ki\u1ec7n n\u00e0y cung c\u1ea5p c\u01a1 h\u1ed9i \u0111\u1ec3 tr\u00ecnh b\u00e0y c\u00e1c gi\u1ea3i ph\u00e1p m\u1edbi nh\u1ea5t v\u00e0 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 kinh doanh.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>H\u1ed9i Th\u1ea3o Tr\u1ef1c Tuy\u1ebfn<\/strong>: T\u1ed5 ch\u1ee9c c\u00e1c webinar \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 chia s\u1ebb ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n.<\/li>\n\n\n\n<li><strong>H\u1ed9i Ch\u1ee3 C\u00f4ng Ngh\u1ec7<\/strong>: Tham gia c\u00e1c s\u1ef1 ki\u1ec7n qu\u1ed1c t\u1ebf \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">9.2. Chi\u1ebfn l\u01b0\u1ee3c Inbound Marketing c\u1ee7a HubSpot<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-15.jpg\" alt=\"marketing cho c\u00f4ng ty b2b\" class=\"wp-image-51995\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-15.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-15-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-15-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>HubSpot \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp n\u0103m 2006 b\u1edfi Brian Halligan v\u00e0 Dharmesh Shah, chuy\u00ean cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p ph\u1ea7n m\u1ec1m cho marketing, kinh doanh v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. N\u1ed5i ti\u1ebfng v\u1edbi n\u1ec1n t\u1ea3ng &#8220;HubSpot All-in-one,&#8221; c\u00f4ng ty cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 CRM, marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, qu\u1ea3n l\u00fd n\u1ed9i dung, chuy\u1ec3n \u0111\u1ed5i lead, ph\u00e2n t\u00edch website, SEO, v\u00e0 d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c Inbound Marketing c\u1ee7a Hubspot \u0111\u01b0\u1ee3c chia th\u00e0nh 4 giai \u0111o\u1ea1n ch\u00ednh c\u1ee7a m\u00f4 h\u00ecnh Inbound Marketing nh\u01b0 sau:<\/p>\n\n\n\n<p><strong>C\u00e1c Giai \u0110o\u1ea1n Inbound Marketing c\u1ee7a HubSpot<\/strong><\/p>\n\n\n\n<p><strong>1. Giai \u0111o\u1ea1n thu h\u00fat<\/strong><\/p>\n\n\n\n<p><strong>X\u00e2y d\u1ef1ng k\u00eanh Blog:<\/strong> HubSpot \u0111\u0103ng t\u1ea3i c\u00e1c b\u00e0i vi\u1ebft chuy\u00ean s\u00e2u v\u00e0 h\u1eefu \u00edch v\u1ec1 Sale-Marketing-Service, thu h\u00fat trung b\u00ecnh 38.03 tri\u1ec7u l\u01b0\u1ee3t truy c\u1eadp h\u00e0ng th\u00e1ng v\u1edbi th\u1eddi gian trung b\u00ecnh 12:06 ph\u00fat v\u00e0 t\u1ef7 l\u1ec7 tho\u00e1t 38.24%.<\/p>\n\n\n\n<p><strong>T\u1ed1i \u01b0u SEO:<\/strong> HubSpot t\u1ed1i \u01b0u h\u00f3a SEO b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng t\u1eeb kh\u00f3a v\u00e0 vi\u1ebft n\u1ed9i dung chu\u1ea9n SEO, gi\u00fap c\u00e1c b\u00e0i vi\u1ebft \u0111\u1ea1t th\u1ee9 h\u1ea1ng cao tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, nh\u01b0 &#8220;What is inbound marketing?&#8221; lu\u00f4n \u0111\u1ee9ng \u0111\u1ea7u k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm tr\u00ean Google.<\/p>\n\n\n\n<p><strong>2. Giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i<\/strong><\/p>\n\n\n\n<p>HubSpot th\u01b0\u1eddng x\u00e2y d\u1ef1ng n\u1ed9i dung eBook h\u1eefu \u00edch v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3 trong Inbound Marketing \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 l\u1ea1i th\u00f4ng tin t\u1ea3i t\u00e0i li\u1ec7u. Ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea7n cung c\u1ea5p t\u00ean, email, c\u00f4ng ty, v\u00e0 website \u0111\u1ec3 t\u1ea3i v\u1ec1 ho\u1eb7c tham gia kh\u00f3a h\u1ecdc mi\u1ec5n ph\u00ed. <\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y gi\u00fap HubSpot thu th\u1eadp th\u00f4ng tin c\u00e1 nh\u00e2n m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 hi\u1ec7u qu\u1ea3, t\u1ea1o m\u1ed1i quan h\u1ec7 ban \u0111\u1ea7u v\u1edbi kh\u00e1ch h\u00e0ng, chu\u1ea9n b\u1ecb cho qu\u00e1 tr\u00ecnh thuy\u1ebft ph\u1ee5c mua h\u00e0ng sau n\u00e0y.<\/p>\n\n\n\n<p><strong>3. Giai \u0111o\u1ea1n ch\u1ed1t \u0111\u01a1n<\/strong><\/p>\n\n\n\n<p>Sau khi kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i th\u00f4ng tin, HubSpot s\u1ebd cung c\u1ea5p t\u1edbi h\u1ecd t\u00e0i li\u1ec7u ho\u1eb7c kh\u00f3a h\u1ecdc mi\u1ec5n ph\u00ed. D\u00f9 ch\u1ec9 l\u00e0 kho\u00e1 h\u1ecdc mi\u1ec5n ph\u00ed nh\u01b0ng HubSpot \u0111\u00e3 \u0111\u1ea7u t\u01b0 k\u1ef9 l\u01b0\u1ee1ng v\u00e0o n\u1ed9i dung v\u00e0 tr\u00ecnh b\u00e0y kh\u00f3a h\u1ecdc, bao g\u1ed3m c\u1ea5p ch\u1ee9ng ch\u1ec9 sau khi ho\u00e0n th\u00e0nh. <\/p>\n\n\n\n<p>Trong c\u00e1c kho\u00e1 h\u1ecdc mi\u1ec5n ph\u00ed n\u00e0y, HubSpot \u0111\u00e3. kh\u00e9o l\u00e9o gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 khuy\u1ebfn kh\u00edch d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u00e1c t\u00ednh n\u0103ng. Qua vi\u1ec7c th\u1ef1c h\u00e0nh tr\u1ef1c ti\u1ebfp v\u1edbi c\u00f4ng c\u1ee5 c\u1ee7a HubSpot, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eadn th\u1ea5y gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 d\u1ec5 d\u00e0ng quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p><strong>4. Giai \u0111o\u1ea1n h\u00e0i l\u00f2ng<\/strong><\/p>\n\n\n\n<p>HubSpot t\u1eadn d\u1ee5ng email Marketing hi\u1ec7u qu\u1ea3 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng email workflow v\u00e0 email automation. Sau khi kh\u00e1ch h\u00e0ng tham gia kh\u00f3a h\u1ecdc, h\u1ecd ti\u1ebfp t\u1ee5c nh\u1eadn email nh\u1eafc nh\u1edf ho\u00e0n th\u00e0nh kh\u00f3a h\u1ecdc v\u00e0 gi\u1edbi thi\u1ec7u c\u00e1c t\u00ednh n\u0103ng m\u1edbi, h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng. <\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng lu\u00f4n nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u1edbi d\u1ecbch v\u1ee5. B\u1eb1ng c\u00e1ch t\u1ea1o lu\u1ed3ng email ch\u0103m s\u00f3c t\u1ef1 \u0111\u1ed9ng, HubSpot x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u00e0 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng quay l\u1ea1i mua h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9.3. Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a IBM<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-16.jpg\" alt=\"marketing cho c\u00f4ng ty b2b\" class=\"wp-image-51996\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-16.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-16-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/marketing-cho-cong-ty-b2b-16-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><strong>IBM<\/strong> t\u1eadp \u0111o\u00e0n c\u00f4ng ngh\u1ec7 \u0111a qu\u1ed1c gia c\u1ee7a M\u1ef9, c\u00f3 tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i Armonk, New York. \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1911, IBM l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty c\u00f4ng ngh\u1ec7 l\u00e2u \u0111\u1eddi v\u00e0 n\u1ed5i ti\u1ebfng nh\u1ea5t th\u1ebf gi\u1edbi. IBM cung c\u1ea5p  s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 bao g\u1ed3m ph\u1ea7n m\u1ec1m, ph\u1ea7n c\u1ee9ng, d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n v\u00e0 d\u1ecbch v\u1ee5 \u0111\u00e1m m\u00e2y.<\/p>\n\n\n\n<p>IBM c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing to\u00e0n di\u1ec7n v\u00e0 hi\u1ec7u qu\u1ea3, t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. M\u1ed9t s\u1ed1 \u0111i\u1ec3m ch\u00ednh trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a IBM bao g\u1ed3m:<\/p>\n\n\n\n<p><strong>1. X\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 l\u00e2u \u0111\u1eddi<\/strong><\/p>\n\n\n\n<p>IBM \u0111\u00e3 x\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 l\u00e2u \u0111\u1eddi trong ng\u00e0nh c\u00f4ng ngh\u1ec7 th\u00f4ng tin th\u00f4ng qua vi\u1ec7c cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p v\u00e0 d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng cao. H\u1ecd \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch \u0111\u1ea7u t\u01b0 v\u00e0o nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n li\u00ean t\u1ee5c \u0111\u1ec3 ti\u00ean phong trong vi\u1ec7c mang \u0111\u1ebfn c\u00e1c c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn v\u00e0 \u0111\u00e1ng tin c\u1eady.<\/p>\n\n\n\n<p><strong>2. T\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m<\/strong><\/p>\n\n\n\n<p>IBM lu\u00f4n \u0111\u1eb7t ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m l\u00ean h\u00e0ng \u0111\u1ea7u. H\u1ecd t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 v\u00e0 d\u1ecbch v\u1ee5 \u0111\u00e1ng tin c\u1eady, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tin t\u01b0\u1edfng v\u00e0o s\u1ef1 \u0111\u00e1ng tin c\u1eady v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a IBM.<\/p>\n\n\n\n<p>Th\u1ef1c t\u1ebf IBM \u0111\u00e3 t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 trong c\u00e1c l\u0129nh v\u1ef1c t\u0103ng tr\u01b0\u1edfng cao nh\u01b0 \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y,&nbsp;tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI),&nbsp;Internet v\u1ea1n v\u1eadt (IoT) v\u00e0 blockchain.<\/p>\n\n\n\n<p><strong>3. Qu\u1ea3ng c\u00e1o v\u00e0 t\u00e0i tr\u1ee3<\/strong><\/p>\n\n\n\n<p>IBM \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 truy\u1ec1n \u0111\u1ea1t gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. H\u1ecd \u0111\u00e3 tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u00e0i tr\u1ee3 v\u00e0 \u0111\u1ed1i t\u00e1c \u0111\u1ec3 t\u1ea1o s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n<p>Minh ch\u1ee9ng l\u00e0 IBM \u0111\u00e3 t\u00e0i tr\u1ee3 cho gi\u1ea3i qu\u1ea7n v\u1ee3t M\u1ef9 M\u1edf r\u1ed9ng (US Open) t\u1eeb n\u0103m 2014. M\u1ed1i h\u1ee3p t\u00e1c n\u00e0y \u0111\u00e1nh d\u1ea5u s\u1ef1 cam k\u1ebft chung c\u1ee7a hai t\u1ed5 ch\u1ee9c trong vi\u1ec7c th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi, n\u00e2ng cao hi\u1ec7u su\u1ea5t v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho th\u1ebf h\u1ec7 v\u1eadn \u0111\u1ed9ng vi\u00ean v\u00e0 ng\u01b0\u1eddi h\u00e2m m\u1ed9 ti\u1ebfp theo.<\/p>\n\n\n\n<p><strong>4. T\u1ea1o tr\u1ea3i nghi\u1ec7m mua h\u00e0ng t\u1ed1t<\/strong><\/p>\n\n\n\n<p>IBM \u0111\u00e3 \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00ean h\u00e0ng \u0111\u1ea7u v\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p tr\u1ea3i nghi\u1ec7m mua h\u00e0ng t\u1ed1t nh\u1ea5t. H\u1ecd \u0111\u00e3 t\u1ea1o ra c\u00e1c trang web v\u00e0 giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng d\u1ec5 s\u1eed d\u1ee5ng, cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh li\u00ean l\u1ea1c kh\u00e1c nhau nh\u01b0 \u0111i\u1ec7n tho\u1ea1i, email v\u00e0 chat tr\u1ef1c tuy\u1ebfn. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u v\u00e0 mua s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a IBM m\u1ed9t c\u00e1ch thu\u1eadn ti\u1ec7n v\u00e0 d\u1ec5 d\u00e0ng.<\/p>\n\n\n\n<p>B\u1ea3n th\u00e2n IBM l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty ti\u00ean phong th\u00fac \u0111\u1ea9y \u201ce-business\u201d v\u00e0 gi\u00fap \u0111\u1ecbnh h\u00ecnh b\u1ed9 m\u1eb7t th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed  ng\u00e0y nay. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 gi\u00fap IBM ti\u1ebfp c\u1eadn g\u1ea7n h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u1ec1 \u0111\u1ed9 tin c\u1eady v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10. T\u1ed5ng k\u1ebft v\u1ec1 marketing cho c\u00f4ng ty B2B<\/h2>\n\n\n\n<p>Trong b\u1ed1i c\u1ea3nh ng\u00e0y nay, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t <strong>chi\u1ebfn l\u01b0\u1ee3c marketing cho c\u00f4ng ty B2B<\/strong> \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u r\u1ed9ng v\u1ec1 kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Vi\u1ec7c thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, x\u00e2y d\u1ef1ng l\u1ed9 tr\u00ecnh kh\u00e1ch h\u00e0ng, ch\u1ecdn l\u1ef1a k\u00eanh marketing ph\u00f9 h\u1ee3p v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed marketing l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong kinh doanh B2B.<\/p>\n\n\n\n<p>Hy v\u1ecdng r\u1eb1ng b\u00e0i vi\u1ebft n\u00e0y \u0111\u00e3 cung c\u1ea5p cho b\u1ea1n c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 <strong>marketing cho c\u00f4ng ty B2B<\/strong> v\u00e0 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u00e1p d\u1ee5ng trong k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n kinh doanh c\u1ee7a m\u00ecnh. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p B2B c\u1ee7a m\u00ecnh!<\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng&#8230;<\/p>\n\n\n\n<p class=\"has-text-color has-background has-link-color wp-elements-b655816b892a72fa0ee3d8ffd63aef5e\" style=\"color:#013189;background-color:#e6efff\"><em>N\u1ebfu b\u1ea1n c\u1ea7n s\u1ef1 h\u1ed7 tr\u1ee3 \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00ean chi\u1ebfn l\u01b0\u1ee3c marketing nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 cho c\u00f4ng ty B2C c\u1ee7a b\u1ea1n, h\u00e3y t\u00ecm hi\u1ec3u\u00a0<strong><a href=\"https:\/\/www.saokim.com.vn\/en\/giai-phap\/b2b-marketing\/\" data-type=\"link\" data-id=\"https:\/\/www.saokim.com.vn\/en\/giai-phap\/b2b-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">gi\u1ea3i ph\u00e1p B2B marketing chuy\u00ean nghi\u1ec7p<\/a> <\/strong>\u00a0ngay h\u00f4m nay.<\/em><\/p>\n\n\n\n<p>H\u00e3y \u0111\u1ec3 Sao Kim gi\u00fap b\u1ea1n ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau marketing, gi\u00fap b\u1ea1n gi\u00e0nh th\u1eddi gian t\u1eadp trung v\u00e0o \u0111i\u1ec1u b\u1ea1n l\u00e0m t\u1ed1t nh\u1ea5t.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sao Kim Branding cung c\u1ea5p cho b\u1ea1n m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 c\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing cho c\u00f4ng ty B2B.<\/p>\n","protected":false},"author":37,"featured_media":51978,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-51834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":551,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/51834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=51834"}],"version-history":[{"count":24,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/51834\/revisions"}],"predecessor-version":[{"id":52197,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/51834\/revisions\/52197"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/51978"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=51834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=51834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=51834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}