{"id":5394,"date":"2020-12-22T18:30:15","date_gmt":"2020-12-22T18:30:15","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=5394"},"modified":"2024-04-17T15:11:32","modified_gmt":"2024-04-17T08:11:32","slug":"chien-luoc-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/chien-luoc-thuong-hieu\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? 101 \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n bi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n<p>X\u00e2y d\u1ef1ng <strong>chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t ki\u1ebfn t\u1ea1o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p.&nbsp;<\/p>\n\n\n\n<p>Th\u00f4ng qua chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh x\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng \u0111i d\u00e0i h\u1ea1n g\u1eafn li\u1ec1n v\u1edbi m\u1ee5c ti\u00eau, n\u00e2ng cao v\u1ecb th\u1ebf doanh nghi\u1ec7p. B\u00e0i vi\u1ebft b\u00ean d\u01b0\u1edbi cung c\u1ea5p nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft v\u1ec1 x\u00e2y d\u1ef1ng <strong>chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> gi\u00fap cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u1edfi \u0111\u1ea7u \u0111\u1ea7u t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">1. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch l\u00e2u d\u00e0i cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>Th\u1ecb tr\u01b0\u1eddng v\u1eabn lu\u00f4n trao &#8220;C\u01a1 h\u1ed9i&#8221; cho s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng. V\u00e0 &#8220;Th\u00e1ch th\u1ee9c&#8221; ng\u01b0\u1eddi \u0111\u1ebfn sau t\u00ecm ra \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0m t\u1ed1t \u0111\u1ec3 \u201c\u0111\u1eb7t ch\u00e2n\u201d v\u00e0o th\u1ecb tr\u01b0\u1eddng (v\u00e0o c\u1eeda h\u00e0ng, k\u1ec7 si\u00eau th\u1ecb, \u2026).<\/p>\n\n\n\n<p>Ra \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m \u0111\u00e3 kh\u00f3, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng bi\u1ebft \u0111\u01b0\u1ee3c, ch\u1ea5p nh\u1eadn mua s\u1ea3n ph\u1ea9m l\u00e0 b\u00e0i to\u00e1n d\u00e0i h\u1ea1n \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p t\u1eadp trung qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee7 tr\u1ecdng l\u01b0\u1ee3ng, \u0111\u1ee7 s\u1ef1 kh\u00e1c bi\u1ec7t, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, \u0111\u1ea3m b\u1ea3o \u0111\u1ea7u ra c\u1ee7a s\u1ea3n ph\u1ea9m (th\u1ecb tr\u01b0\u1eddng).<\/p>\n\n\n\n<p>N\u1ebfu kh\u00f4ng c\u00f3 kh\u00e1c bi\u1ec7t (s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u) s\u1ebd kh\u00f3 t\u1ed3n t\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"677\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/chien-luoc-thuong-hieu-sao-kim-branding.png\" alt=\"7 Th\u00e0nh ph\u1ea7n quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u - Sao Kim Branding\" class=\"wp-image-31978\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/chien-luoc-thuong-hieu-sao-kim-branding.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/chien-luoc-thuong-hieu-sao-kim-branding-300x254.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/chien-luoc-thuong-hieu-sao-kim-branding-768x650.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\"><em>[Saokim.com.vn] Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Xem th\u00eam: <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a class=\"rank-math-link\" href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/quy-trinh-7-buoc-xay-dung-chien-luoc-thuong-hieu-chuyen-nghiep\/\">Quy tr\u00ecnh 7 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p d\u00e0nh cho SME<\/a><\/li>\n\n\n\n<li><a class=\"rank-math-link\" href=\"https:\/\/www.saokim.com.vn\/en\/blog\/kinh-nghiem\/4-buoc-danh-gia-thuong-hieu-nhanh-chong\/\">4 b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 nhanh hi\u1ec7n tr\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p<\/a><\/li>\n\n\n\n<li><a class=\"rank-math-link\" href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/xay-dung-thuong-hieu-nong-san\/\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, c\u1eeda s\u00e1ng t\u01b0\u01a1ng lai ng\u00e0nh n\u00f4ng s\u1ea3n<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:24px\">1.1. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u vs Chi\u1ebfn l\u01b0\u1ee3c Marketing<\/h3>\n\n\n\n<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 Marketing.<\/p>\n\n\n\n<p>Trong khi b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c Marketing nh\u1eb1m m\u1ee5c \u0111\u00edch c\u1ea3i thi\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, th\u00ec chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 x\u00e1c \u0111\u1ecbnh b\u1ea1n l\u00e0 ai.<\/p>\n\n\n\n<p>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Marketing s\u1ebd \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ebfn v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n ho\u1eb7c gi\u1eef cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n lu\u00f4n m\u1edbi m\u1ebb trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 bi\u1ebft \u0111\u1ebfn b\u1ea1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:24px\">1.2. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u vs Chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/h3>\n\n\n\n<p>C\u00f2n chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u00ec sao?<\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1eadp trung v\u00e0o c\u00e1ch b\u1ea1n ki\u1ebfm ti\u1ec1n v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u01b0a ra trong m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh.<\/p>\n\n\n\n<p>C\u00f2n, chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 r\u00f5 c\u00e1ch b\u1ea1n khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y d\u1ef1a tr\u00ean ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, l\u1ee3i th\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c gi\u00e1 tr\u1ecb m\u00e0 b\u1ea1n \u0111\u1ea1i di\u1ec7n.<\/p>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n trong khi chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1eadp trung v\u00e0o t\u00e0i ch\u00ednh.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">2. T\u1ea1i sao doanh nghi\u1ec7p ph\u1ea3i x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u?&nbsp;<\/h2>\n\n\n\n<p>M\u1ed9t <strong>chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> hi\u1ec7u qu\u1ea3 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh. N\u00f3 cho th\u1ea5y b\u1ea1n l\u00e0 m\u1ed9t doanh nghi\u1ec7p v\u1eefng v\u00e0ng v\u00e0 t\u1eadp trung c\u00e1c m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n.<\/p>\n\n\n\n<p>\u0110\u1ed3ng th\u1eddi, chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb7t ra m\u1ed9t chu\u1ea9n m\u1ef1c \u0111\u1ec3 to\u00e0n th\u1ec3 c\u00e1n b\u1ed9, c\u00f4ng nh\u00e2n vi\u00ean, c\u00f4ng ty \u0111\u1ed3ng l\u00f2ng c\u00f9ng ph\u00e1t tri\u1ec3n theo h\u1ec7 gi\u00e1 tr\u1ecb c\u00f4ng ty theo \u0111\u1ed5i.<\/p>\n\n\n\n<p>N\u1ebfu kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p s\u1ebd kh\u00f4ng c\u00f3 khung \u0111\u00e1nh gi\u00e1\/ \u0111o l\u01b0\u1eddng, li\u1ec7u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh c\u00f3 \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng hay kh\u00f4ng?<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y, l\u00e0 5 vai tr\u00f2 ch\u00ednh c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, <a class=\"rank-math-link\" href=\"https:\/\/www.saokim.com.vn\/en\/\"><strong>Sao Kim Branding<\/strong><\/a> \u0111\u00e3 t\u1ed5ng h\u1ee3p nh\u01b0 sau: <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"514\" height=\"321\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Saokim-3.png\" alt=\"[Saokim.com.vn] Vai tr\u00f2 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u1edbi doanh nghi\u1ec7p \" class=\"wp-image-5402\" style=\"width:555px\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Saokim-3.png 514w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Saokim-3-300x187.png 300w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><figcaption class=\"wp-element-caption\"><em>[Saokim.com.vn] Vai tr\u00f2 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u1edbi doanh nghi\u1ec7p<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:24px\">2.1. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u gi\u00fap x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i <\/h3>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng kh\u00f4ng mua nh\u1eefng g\u00ec b\u1ea1n c\u00f3, h\u1ecd mua nh\u1eefng g\u00ec h\u1ecd c\u1ea7n. N\u1ebfu b\u1ea1n mu\u1ed1n thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 h\u1ecd b\u1ecf ti\u1ec1n t\u00fai v\u00ec s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, th\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n gi\u1ea3i quy\u1ebft nhu c\u1ea7u kh\u00e1ch h\u00e0ng, v\u00e0 \u1edf trong \u201ctop of mind\u201d t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:24px\">2.2. X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m y\u1ebfu th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Vi\u1ec7c hi\u1ec3u t\u01b0\u1eddng t\u1eadn doanh nghi\u1ec7p k\u1ec3 c\u1ea3 nh\u1eefng \u0111i\u1ec3m y\u1ebfu, th\u00e1ch th\u1ee9c, kh\u00f3 kh\u0103n l\u00e0 ch\u00eca kh\u00f3a gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfn xa.&nbsp; N\u1ebfu tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng kh\u00f4ng nh\u1ea5t qu\u00e1n v\u1edbi t\u1eebng \u201c\u0111i\u1ec3m ch\u1ea1m\u201d, b\u1ea1n s\u1ebd g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:24px\">2.3. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u gi\u00fap t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau&nbsp;<\/h3>\n\n\n\n<p>B\u1eb1ng c\u00e1ch t\u1eadp trung \u0111\u00fang m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c, t\u1ea1o ra \u201ch\u1ed3ng t\u00e2m\u201d \u0111\u1ec3 nh\u1eafm tr\u00fang \u0111\u00edch m\u1ee5c ti\u00eau doanh nghi\u1ec7p, gi\u00fap doanh nghi\u1ec7p b\u1ea1n ti\u1ebfn xa, bi\u1ebft m\u00ecnh c\u1ea7n t\u1eadp trung hay \u01b0u ti\u00ean \u0111i\u1ec1u g\u00ec cho ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p m\u00ecnh.&nbsp;<\/p>\n\n\n\n<p>Thay v\u00ec l\u00e3ng ph\u00ed d\u1ef1 \u00e1n A\/B \u0111\u1ec3 th\u1eed nghi\u1ec7m c\u00e1c chi\u1ebfn d\u1ecbch kh\u00e1c nhau, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng nhanh h\u01a1n v\u00e0 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn t\u1eeb c\u00e1c chu\u1ed7i n\u1ed7 l\u1ef1c c\u1ee7a doanh nghi\u1ec7p m\u00ecnh.&nbsp;<\/p>\n\n\n\n<p>M\u00f4 h\u00ecnh d\u01b0\u1edbi \u0111\u00e2y, gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh s\u1ea3n ph\u1ea9m \u01b0u ti\u00ean v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m:<\/p>\n\n\n\n<p><strong>S\u1ea3n ph\u1ea9m \u201cD\u1ea5u h\u1ecfi\u201d:<\/strong> L\u00e0 s\u1ea3n ph\u1ea9m c\u00f2n c\u00f3 nhi\u1ec1u d\u1ea5u h\u1ecfi, c\u1ea7n th\u1eddi gian th\u1eed nghi\u1ec7m, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u1ea3o s\u00e1t&#8230; Doanh nghi\u1ec7p c\u1ea7n c\u00e2n nh\u1eafc, t\u00ednh to\u00e1n h\u01a1n cho s\u1ea3n ph\u1ea9m n\u00e0y.&nbsp;<\/p>\n\n\n\n<p><strong>S\u1ea3n ph\u1ea9m \u201cB\u00f2 s\u1eefa\u201d:<\/strong> S\u1ea3n ph\u1ea9m \u0111em l\u1ea1i \u201cngu\u1ed3n thu\u201d \u0111\u1ec1u \u0111\u1eb7n cho c\u00f4ng ty, v\u00ed nh\u01b0 vi\u1ec7c m\u1ed7i s\u00e1ng v\u1eaft s\u1eefa v\u1eady.<\/p>\n\n\n\n<p><strong>S\u1ea3n ph\u1ea9m \u201cNg\u00f4i sao\u201d: <\/strong>S\u1ea3n ph\u1ea9m s\u1edf h\u1eefu l\u1ee3i th\u1ebf ti\u1ec1m n\u0103ng, ph\u00e1t tri\u1ec3n t\u1ed1t, tr\u1edf th\u00e0nh xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng.&nbsp;<\/p>\n\n\n\n<p>Trong tr\u01b0\u1eddng h\u1ee3p t\u1ed1t, s\u1ea3n ph\u1ea9m ng\u00f4i sao c\u00f3 th\u1ec3 chuy\u1ec3n h\u01b0\u1edbng th\u00e0nh \u201cb\u00f2 s\u1eefa\u201d.<\/p>\n\n\n\n<p>Ng\u01b0\u1ee3c l\u1ea1i, xu h\u01b0\u1edbng c\u00f3 th\u1ec3 l\u1ee5i t\u00e0n v\u00e0 ai nhanh ch\u00e2n th\u00ec h\u1edbt \u0111\u01b0\u1ee3c ph\u1ea7n ngon.<\/p>\n\n\n\n<p><strong>S\u1ea3n ph\u1ea9m \u201ccon ch\u00f3: <\/strong>S\u1ea3n ph\u1ea9m<strong> <\/strong>kh\u00f3 ki\u1ebfm l\u1ee3i nhu\u1eadn, nu\u00f4i m\u00e3i c\u0169ng kh\u00f4ng l\u1edbn, doanh thu \u00edt ho\u1eb7c kh\u00f4ng c\u00f3 . Ch\u00fang ta n\u00ean xem x\u00e9t n\u00ean \u201clo\u1ea1i b\u1ecf\u201d s\u1ea3n ph\u1ea9m n\u00e0y \u0111\u1ec3 t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o s\u1ea3n ph\u1ea9m kh\u00e1c c\u1ea7n thi\u1ebft h\u01a1n.&nbsp;<\/p>\n\n\n\n<p>X\u00e1c \u0111\u1ecbnh r\u00f5 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u g\u1eafn li\u1ec1n v\u1edbi s\u1ea3n ph\u1ea9m trong t\u1eebng th\u1eddi \u0111i\u1ec3m l\u00e0 n\u1ec1n t\u1ea3ng doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. Kh\u00e9o l\u00e9o k\u1ebft h\u1ee3p c\u00e1c s\u1ea3n ph\u1ea9m trong danh m\u1ee5c t\u1ea1o \u0111\u00e0 l\u1ef1c \u0111\u1ea9y gi\u00fap doanh nghi\u1ec7p ti\u1ebfn xa.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; Tham kh\u1ea3o ngay D\u1ecbch v\u1ee5 <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/tu-van-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>T\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> c\u1ee7a Sao Kim \u0111\u1ec3 c\u00e1c chuy\u00ean gia c\u1ee7a ch\u00fang t\u00f4i h\u1ed7 tr\u1ee3 b\u1ea1n t\u1ea1o ra chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ed1i v\u1edbi k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n c\u1ee7a b\u1ea1n.<\/em><\/p>\n\n\n\n<p><em>&gt; T\u1ea3i ngay: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xay-dung-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u1eabu chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> &#8211; gi\u00fap b\u1ea1n nhanh ch\u00f3ng x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u b\u00e0i b\u1ea3n<\/em><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">3. 8 Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn<\/h2>\n\n\n\n<p>H\u00e3y c\u00f9ng xem x\u00e9t c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng t\u1ea1i c\u00e1c doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:24px\">3.1. Chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t<\/h3>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean xu\u1ea5t hi\u1ec7n trong \u0111\u1ea7u khi n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 <strong>s\u1ef1 kh\u00e1c bi\u1ec7t<\/strong>.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3, v\u00ec n\u00f3 cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 v\u00e0 gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u \u0111ang n\u00f3i chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi h\u1ecd (c\u00e1 nh\u00e2n h\u00f3a).<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ef1 kh\u00e1c bi\u1ec7t c\u00f3 th\u1ec3 c\u00f3 ngh\u0129a l\u00e0 cung c\u1ea5p ch\u1ea5t l\u01b0\u1ee3ng v\u01b0\u1ee3t tr\u1ed9i h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a h\u1ecd ho\u1eb7c gi\u00e1 r\u1ebb h\u01a1n.<\/p>\n\n\n\n<p>M\u1ed9t v\u00ed d\u1ee5 n\u1ed5i b\u1eadt l\u00e0 Tesla, c\u00f4ng ty n\u00e0y theo \u0111u\u1ed5i s\u1ef1 kh\u00e1c bi\u1ec7t mang t\u00ednh c\u00e1ch m\u1ea1ng v\u00e0 \u0111\u00e3 l\u00e0m cho h\u1ecd n\u1ed5i ti\u1ebfng nh\u1ea5t khi n\u00f3i v\u1ec1 xe \u00f4 t\u00f4 \u0111i\u1ec7n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/chien-luoc-thuong-hieu-khac-biet-cua-tesla.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Tesla\" class=\"wp-image-6568\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/chien-luoc-thuong-hieu-khac-biet-cua-tesla.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/chien-luoc-thuong-hieu-khac-biet-cua-tesla-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/chien-luoc-thuong-hieu-khac-biet-cua-tesla-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>M\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 s\u1eed d\u1ee5ng s\u1ef1 kh\u00e1c bi\u1ec7t l\u00e0 khai th\u00e1c trong ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u. Hai c\u00f4ng ty c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 g\u1ea7n nh\u01b0 gi\u1ed1ng h\u1ec7t nhau, nh\u01b0ng m\u1ed9t c\u00f4ng ty c\u00f3 gi\u1ecdng \u0111i\u1ec7u nghi\u00eam t\u00fac v\u00e0 c\u00f4ng ty kia th\u00ec vui v\u1ebb.<\/p>\n\n\n\n<p>Uber v\u00e0 Lyft l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c n\u00e0y.<\/p>\n\n\n\n<p>H\u1ecd tham gia th\u1ecb tr\u01b0\u1eddng c\u00f9ng th\u1eddi \u0111i\u1ec3m v\u1edbi c\u00f9ng m\u1ed9t d\u1ecbch v\u1ee5. Tuy nhi\u00ean, Uber t\u1eadp trung v\u00e0o s\u1ef1 tho\u1ea3i m\u00e1i v\u00e0 tr\u1ea3i nghi\u1ec7m chuy\u00ean nghi\u1ec7p.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, ng\u01b0\u1eddi l\u00e1i xe ph\u1ea3i \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau chu\u1ea9n nh\u1ea5t \u0111\u1ecbnh cho chi\u1ebfc xe c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/chien-luoc-thuong-hieu-cua-uber.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Uber\" class=\"wp-image-6569\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/chien-luoc-thuong-hieu-cua-uber.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/chien-luoc-thuong-hieu-cua-uber-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/chien-luoc-thuong-hieu-cua-uber-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>M\u1eb7t kh\u00e1c, Lyft mu\u1ed1n cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1c. Xe c\u1ee7a h\u1ecd c\u00f3 b\u1ed9 ria m\u00e9p m\u00e0u h\u1ed3ng, h\u00e0nh kh\u00e1ch th\u01b0\u1eddng ng\u1ed3i \u1edf ph\u00eda tr\u01b0\u1edbc, v\u00e0 l\u00e1i xe \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch n\u00f3i chuy\u1ec7n vui v\u1ebb, th\u00e2n thi\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/chien-luoc-thuong-hieu-cua-Lyft.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Lyft\" class=\"wp-image-6570\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/chien-luoc-thuong-hieu-cua-Lyft.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/chien-luoc-thuong-hieu-cua-Lyft-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/chien-luoc-thuong-hieu-cua-Lyft-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>T\u1ea1i th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, c\u1ea3 hai th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 ph\u1ea7n n\u00e0o \u0111i ch\u1ec7ch kh\u1ecfi t\u1ea7m nh\u00ecn ban \u0111\u1ea7u c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u0169ng kh\u00f4ng c\u00f3 g\u00ec l\u00e0 l\u1ea1, n\u00f3 c\u00f2n ch\u1ee9ng t\u1ecf kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng t\u1ed1t trong chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:24px\">3.2. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi<\/h3>\n\n\n\n<p>Li\u00ean quan \u0111\u1ebfn s\u1ef1 kh\u00e1c bi\u1ec7t h\u00f3a s\u1ea3n ph\u1ea9m l\u00e0 vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn trong m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111\u00e3 t\u1ed3n t\u1ea1i trong nhi\u1ec1u th\u1eadp k\u1ef7. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t hi\u1ec7n v\u00e0 l\u00e0m m\u1ecdi th\u1ee9 theo m\u1ed9t c\u00e1ch ho\u00e0n to\u00e0n m\u1edbi \u0111\u1ec3 thu h\u00fat nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 nh\u01b0 ng\u00e2n h\u00e0ng.<\/p>\n\n\n\n<p>Trong m\u1ed9t th\u1eddi gian d\u00e0i, ho\u1ea1t \u0111\u1ed9ng ng\u00e2n h\u00e0ng l\u00e0 truy\u1ec1n th\u1ed1ng, k\u1ef9 thu\u1eadt &#8211; th\u1eadm ch\u00ed l\u00e0 c\u1ee9ng nh\u1eafc &#8211; v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 \u0111\u1ec1u n\u00f3i l\u00ean s\u1ef1 quy\u1ec1n l\u1ef1c, \u0111\u1ed9c quy\u1ec1n c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, hi\u1ec7n nay c\u00e1c ng\u00e2n h\u00e0ng c\u0169ng ph\u1ea3i l\u00e0m m\u1ecdi th\u1ee9 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/chien-luoc-thuong-hieu-nham-muc-tieu-doi-tuong-moi.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c ng\u00e2n h\u00e0ng\" class=\"wp-image-6571\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/chien-luoc-thuong-hieu-nham-muc-tieu-doi-tuong-moi.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/chien-luoc-thuong-hieu-nham-muc-tieu-doi-tuong-moi-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/chien-luoc-thuong-hieu-nham-muc-tieu-doi-tuong-moi-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Ngay c\u1ea3 nh\u01b0 Agribank v\u1ed1n n\u1ed5i ti\u1ebfng c\u1ed5 l\u1ed7i, l\u1ea1c h\u1eadu nay c\u0169ng \u0111\u00e3 thay \u0111\u1ed5i, ph\u00e1t  h\u00e0nh \u1ee9ng d\u1ee5ng, chuy\u1ec3n ti\u1ec1n mi\u1ec5n ph\u00ed.<\/p>\n\n\n\n<p>Ho\u1eb7c, hi\u1ec7n t\u1ea1i \u0111ang xu\u1ea5t hi\u1ec7n ng\u00e2n h\u00e0ng s\u1ed1 (ho\u00e0n to\u00e0n kh\u00f4ng c\u00f3 \u0111i\u1ec3m giao d\u1ecbch v\u1eadt l\u00fd)<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:24px\">3.3. Chi\u1ebfn l\u01b0\u1ee3c nh\u1eadn di\u1ec7n theo t\u00ean<\/h3>\n\n\n\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng nh\u1ea5t ch\u1ec9 d\u1ef1a v\u00e0o t\u00ean c\u1ee7a h\u1ecd \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng lo\u1ea1i th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 nh\u1eadn ra ch\u1ec9 b\u1eb1ng logo, kh\u1ea9u hi\u1ec7u ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 c\u00e1ch ph\u1ed1i m\u00e0u.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, coca cola l\u00e0 m\u1ed9t doanh nghi\u1ec7p \u0111\u00e3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 v\u1eady.<\/p>\n\n\n\n<p>Ch\u1ec9 c\u1ea7n nh\u00ecn v\u00e0o nh\u1eadn di\u1ec7n n\u00e0y ch\u00fang ta c\u0169ng c\u00f3 th\u1ec3 bi\u1ebft \u0111\u00e2y l\u00e0 Coca Cola:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/chien-luoc-thuong-hieu-cua-coca-cola.jpg\" alt=\"Minh h\u1ecda chi\u1ebfn l\u01b0\u1ee3c nh\u1eadn di\u1ec7n theo t\u00ean c\u00f4ng ty: V\u00ed d\u1ee5 Coca-Cola\" class=\"wp-image-6572\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/chien-luoc-thuong-hieu-cua-coca-cola.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/chien-luoc-thuong-hieu-cua-coca-cola-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/chien-luoc-thuong-hieu-cua-coca-cola-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:24px\">3.4. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u ri\u00eang bi\u1ec7t<\/h3>\n\n\n\n<p>\u0110\u1ec3 cung c\u1ea5p cho m\u1ed9t lo\u1ea1t s\u1ea3n ph\u1ea9m b\u1ea3n s\u1eafc ri\u00eang c\u1ee7a m\u00ecnh, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh t\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ri\u00eang bi\u1ec7t.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y r\u1ea5t ph\u00f9 h\u1ee3p n\u1ebfu ph\u1ea1m vi s\u1ea3n ph\u1ea9m c\u00f3 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ri\u00eang bi\u1ec7t ho\u1eb7c c\u00e1c ph\u1ea9m ch\u1ea5t kh\u00e1c v\u1edbi to\u00e0n b\u1ed9 c\u00f4ng ty.<\/p>\n\n\n\n<p>M\u1ed9t v\u00ed d\u1ee5 nh\u01b0 v\u1eady l\u00e0 v\u1ec1 c\u00e1c c\u00f4ng ty \u0111a ng\u00e0nh \u0111a ngh\u1ec1, m\u1ed7i s\u1ea3n ph\u1ea9m \u1edf l\u0129nh v\u1ef1c kh\u00e1c nhau h\u1ecd s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u ri\u00eang.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:24px\">3.5. Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>\u0110\u1ed1i l\u1eadp v\u1edbi chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u ri\u00eang bi\u1ec7t l\u00e0 chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c khi, ban \u0111\u1ea7u c\u00f4ng ty t\u1eadp trung \u0111\u1ec3 b\u00e1n m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m nh\u1ea5t \u0111\u1ecbnh v\u00e0 \u0111\u00e3 l\u00e0m t\u1ed1t, sau \u0111\u00f3 mu\u1ed1n k\u1ebf th\u1eeba s\u1ee9c m\u1ea1nh \u0111\u00f3 v\u00e0 m\u1edf r\u1ed9ng sang l\u0129nh v\u1ef1c kh\u00e1c.<\/p>\n\n\n\n<p>B\u1edfi k\u1ebf th\u1eeba t\u1eeb th\u01b0\u01a1ng hi\u1ec7u ban \u0111\u1ea7u n\u00ean s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi c\u0169ng s\u1ebd nhanh ch\u00f3ng c\u00f3 \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t c\u00f4ng ty \u0111\u00e3 s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 FPT.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-FPT-1.jpg\" alt=\"Minh h\u1ecda chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u: FPT\" class=\"wp-image-6524\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-FPT-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-FPT-1-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-FPT-1-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; \u0110\u1ecdc ngay: 3 B\u01b0\u1edbc <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/kien-truc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> tr\u1ef1c quan \u0111\u1ec3 chi\u1ebfn d\u1ecbch m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao v\u1edbi chi ph\u00ed th\u1ea5p nh\u1ea5t.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:24px\">3.6. Chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Nghe c\u00f3 v\u1ebb ngh\u1ecbch l\u00fd, nh\u01b0ng l\u1ea1i r\u1ea5t c\u00f3 l\u00fd.<\/p>\n\n\n\n<p>C\u00f3 m\u1ed9t lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Kh\u00f4ng c\u00f3 t\u00ean hay logo tr\u00ean b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 n\u00e0o c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>\u0110\u01a1n thu\u1ea7n ch\u1ec9 l\u00e0 bao b\u00ec \u0111\u00f3ng g\u00f3i v\u00e0 h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng (th\u1eadm ch\u00ed t\u1ed1i gi\u1ea3n h\u01a1n)<\/p>\n\n\n\n<p>B\u1edfi v\u00ec h\u1ecd cho r\u1eb1ng, th\u01b0\u01a1ng hi\u1ec7u, nh\u00e3n m\u00e1c qu\u00e1 nhi\u1ec1u l\u00e0m kh\u00e1ch h\u00e0ng b\u1ed1i r\u1ed1i.<\/p>\n\n\n\n<p>V\u00e0 vi\u1ec7c m\u1ed7i ng\u00e0y ti\u1ebfp c\u1eadn v\u1edbi h\u00e0ng ch\u1ee5c th\u01b0\u01a1ng hi\u1ec7u, h\u00e0ng tr\u0103m qu\u1ea3ng c\u00e1o th\u00ec m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u s\u1ebd thu h\u00fat h\u1ecd.<\/p>\n\n\n\n<p>M\u1ed9t c\u00f4ng ty \u0111\u00e3 s\u1eed d\u1ee5ng th\u00e0nh c\u00f4ng chi\u1ebfn thu\u1eadt n\u00e0y l\u00e0 nh\u00e0 b\u00e1n l\u1ebb Nh\u1eadt B\u1ea3n MUJI &#8211; c\u00e1i t\u00ean c\u00f3 ngh\u0129a l\u00e0 \u201c\u0111\u01a1n gi\u1ea3n\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/chien-luoc-thuong-hieu-cua-Muji.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Muji\" class=\"wp-image-6573\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/chien-luoc-thuong-hieu-cua-Muji.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/chien-luoc-thuong-hieu-cua-Muji-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/chien-luoc-thuong-hieu-cua-Muji-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:24px\">3.7. Chi\u1ebfn l\u01b0\u1ee3c nh\u00e3n hi\u1ec7u ri\u00eang<\/h3>\n\n\n\n<p>M\u1ed9t c\u00e1ch kh\u00e1c m\u00e0 c\u00e1c c\u00f4ng ty \u0111ang t\u1eadn d\u1ee5ng mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m th\u00f4ng th\u01b0\u1eddng l\u00e0 th\u00f4ng qua nh\u00e3n hi\u1ec7u ri\u00eang.<\/p>\n\n\n\n<p>C\u00e1c nh\u00e0 b\u00e1n l\u1ebb th\u01b0\u1eddng xuy\u00ean th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c nh\u00e3n hi\u1ec7u ri\u00eang, h\u1ecd c\u1ea5p ph\u00e9p cho m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t s\u1ea3n xu\u1ea5t m\u1ed9t m\u1eb7t h\u00e0ng v\u00e0 sau \u0111\u00f3 d\u00e1n nh\u00e3n ri\u00eang c\u1ee7a h\u1ecd l\u00ean \u0111\u00f3.<\/p>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t, \u0111i\u1ec1u n\u00e0y cho ph\u00e9p c\u00e1c c\u1eeda h\u00e0ng ph\u00e1t h\u00e0nh d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a ri\u00eang h\u1ecd \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd \u0111ang b\u00e1n.<\/p>\n\n\n\n<p>Ho\u1eb7c ch\u00ednh h\u1ecd t\u1ea1o ra c\u00e1c nh\u00e3n hi\u1ec7u ri\u00eang \u0111\u1ec3 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi nh\u00e3n hi\u1ec7u c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, d\u00f9 kh\u00e1ch h\u00e0ng ch\u1ecdn 1 trong s\u1ed1 c\u00e1c nh\u00e3n hi\u1ec7u th\u00ec ti\u1ec1n v\u1eabn ch\u1ea3y v\u1ec1 1 t\u00fai.<\/p>\n\n\n\n<p>H\u1ea7u h\u1ebft c\u00e1c si\u00eau th\u1ecb \u0111\u1ec1u t\u1eadn d\u1ee5ng nh\u00e3n hi\u1ec7u ri\u00eang.<\/p>\n\n\n\n<p>M\u1ed9t v\u00ed d\u1ee5 n\u1ed5i b\u1eadt l\u00e0 Vinmart, Lotte Mart. B\u1ea1n s\u1ebd b\u1eaft g\u1eb7p \u0111\u01b0\u1ee3c c\u00e1c nh\u00e3n hi\u1ec7u c\u1ee7a Vinmart, Lotte tr\u00ean k\u1ec7, m\u1eb7c d\u00f9 h\u1ecd kh\u00f4ng ph\u1ea3i l\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:24px\">3.8. Chi\u1ebfn l\u01b0\u1ee3c t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>V\u1edbi chi\u1ebfn l\u01b0\u1ee3c t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u, m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 v\u01b0\u1ee3t ra ngo\u00e0i c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u1ea1o ra c\u1ea3m gi\u00e1c v\u1ec1 doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y h\u00ecnh th\u00e0nh cho th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1 t\u00ednh \u0111\u1ea7y \u0111\u1ee7 v\u00e0 \u0111\u1ea1i di\u1ec7n cho phong c\u00e1ch s\u1ed1ng m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n g\u1eafn b\u00f3.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>M\u1ed9t v\u00ed d\u1ee5 h\u00e0ng \u0111\u1ea7u v\u1ec1 \u0111i\u1ec1u n\u00e0y l\u00e0 Nike. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u1ea1o ra \u00fd t\u01b0\u1edfng r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m Nike l\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u00edch th\u1ec3 thao v\u00e0 c\u00f3 \u00fd ch\u00ed t\u1ef1 do.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/chien-luoc-thuong-hieu-cua-nike.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Nike: Ph\u00e1t tri\u1ec3n t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u.\" class=\"wp-image-6574\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/chien-luoc-thuong-hieu-cua-nike.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/chien-luoc-thuong-hieu-cua-nike-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/chien-luoc-thuong-hieu-cua-nike-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; Xem ngay: 4 B\u01b0\u1edbc \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/tinh-cach-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u n\u00e0o s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1, bao g\u1ed3m c\u1ea3 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, ng\u00e2n s\u00e1ch v\u00e0 l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u h\u01a1n m\u1ed9t trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u1edf tr\u00ean. D\u00f9 b\u1ea1n ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c g\u00ec, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i c\u00f3 t\u1ea7m nh\u00ecn r\u00f5 r\u00e0ng cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u00e0 v\u1eadn d\u1ee5ng th\u1eadt s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">4. 5 Y\u1ebfu t\u1ed1 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u1eefng m\u1ea1nh<\/h2>\n\n\n\n<p>\u0110\u1ec3 t\u1ea1o d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd c\u00f3 nhi\u1ec1u h\u01a1n m\u1ed9t m\u1ee5c ti\u00eau. Nh\u01b0ng h\u00e3y ch\u1ecdn m\u1ed9t m\u1ee5c ti\u00eau t\u1ed1i th\u01b0\u1ee3ng \u0111\u1ec3 v\u1eadn h\u00e0nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u00fang h\u01b0\u1edbng.<\/p>\n\n\n\n<p>V\u1eady m\u1ee5c ti\u00eau t\u1ed1i th\u01b0\u1ee3ng l\u00e0 g\u00ec? \u0110\u00f3 l\u00e0 \u201c<strong>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong>\u201d, l\u00e0 \u0111i\u1ec1u b\u1ea1n mu\u1ed1n kh\u00e1ch h\u00e0ng ngh\u0129 t\u1edbi \u0111\u1ea7u ti\u00ean khi nh\u1eafc \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"716\" height=\"516\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Saokim-4.png\" alt=\"[Saokim.com.vn] X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 n\u1ec1n t\u1ea3ng th\u00e0nh c\u00f4ng doanh nghi\u1ec7p\" class=\"wp-image-5405\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Saokim-4.png 716w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Saokim-4-300x216.png 300w\" sizes=\"(max-width: 716px) 100vw, 716px\" \/><figcaption class=\"wp-element-caption\"><em>[Saokim.com.vn] X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 n\u1ec1n t\u1ea3ng th\u00e0nh c\u00f4ng doanh nghi\u1ec7p<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i chia s\u1ebb v\u1edbi b\u1ea1n,&nbsp;nh\u1eefng y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n nh\u01b0ng quan tr\u1ecdng nh\u1ea5t x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:24px\">4.1. T\u00ean th\u01b0\u01a1ng hi\u1ec7u, Brand Slogan<\/h3>\n\n\n\n<p><strong>T\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 t\u00ean g\u1ecdi khi nh\u1eafc \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u (c\u00f3 th\u1ec3 l\u00e0 t\u00ean \u0111\u1ea7y \u0111\u1ee7 ho\u1eb7c vi\u1ebft t\u1eaft). M\u1ed9t c\u00e1i t\u00ean hi\u1ec7u qu\u1ea3 gi\u00fap doanh nghi\u1ec7p kh\u1eb3ng \u0111\u1ecbnh s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a m\u00ecnh tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng, gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 g\u1ecdi t\u00ean v\u00e0 mua s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>M\u1ed9t t\u00ean th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 doanh nghi\u1ec7p truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 v\u00e0 mang l\u1ea1i l\u1ee3i nhu\u1eadn h\u01a1n trong t\u01b0\u01a1ng lai. Theo th\u1eddi gian v\u00e0 kinh nghi\u1ec7m, t\u00ean th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh t\u00e0i s\u1ea3n l\u1edbn c\u1ee7a doanh nghi\u1ec7p.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"603\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Artboard-1-1-2.png\" alt=\"[Saokim.com.vn] T\u00ean th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111i\u1ec3m ch\u1ea1m \u0111\u1ea7u ti\u00ean v\u1edbi kh\u00e1ch h\u00e0ng \" class=\"wp-image-5408\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Artboard-1-1-2.png 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Artboard-1-1-2-300x201.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Artboard-1-1-2-768x515.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><em>[Saokim.com.vn] T\u00ean th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111i\u1ec3m ch\u1ea1m \u0111\u1ea7u ti\u00ean v\u1edbi kh\u00e1ch h\u00e0ng<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>Brand Slogan<\/strong> (Tagline) l\u00e0 m\u1ed9t c\u00e2u ng\u1eafn g\u1ecdn ch\u1ee9a \u0111\u1ef1ng th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u, mang t\u00ednh m\u00f4 t\u1ea3 v\u00e0 thuy\u1ebft ph\u1ee5c v\u1ec1 t\u00ednh ch\u1ea5t m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Slogan th\u01b0\u1eddng di\u1ec5n t\u1ea3 m\u1ed9t l\u1eddi h\u1ee9a, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i hay h\u01b0\u1edbng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty. \u0110\u1ec3 c\u00f3 m\u1ed9t Slogan \u0111\u1ee7 ch\u1ea5t b\u1ea1n ph\u1ea3i c\u00f3 qu\u00e1 tr\u00ecnh th\u1eadt s\u1ef1 s\u1ed1ng v\u00e0 chi\u1ebfn \u0111\u1ea5u c\u00f9ng th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00f3 ch\u00ednh l\u00e0 l\u1eddi kh\u1eb3ng \u0111\u1ecbnh v\u00e0 c\u0169ng l\u00e0 m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p>Xem th\u00eam: <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/nhan-dien-thuong-hieu\/12-cach-dat-ten-thuong-hieu-khong-giong-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u0110\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a>: Quy tr\u00ecnh, C\u00e1ch \u0111\u1eb7t t\u00ean v\u00e0 Ph\u01b0\u01a1ng ph\u00e1p tra c\u1ee9u<\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/sang-tao-thuong-hieu\/5-tu-khoa-de-co-mot-slogan-hay\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 t\u1eeb kh\u00f3a \u0111\u1ec3 c\u00f3 m\u1ed9t slogan hay<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/sang-tac-slogan\/tuyen-tap-50-cau-slogan-y-nghia-va-an-tuong-nhat-the-gioi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tuy\u1ec3n t\u1eadp 50 c\u00e2u Slogan \u00fd ngh\u0129a v\u00e0 \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t &#8220;ch\u1ea1m&#8221; t\u1edbi c\u1ea3m x\u00fac kh\u00e1ch h\u00e0ng <\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:24px\">4.2. C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Nhi\u1ec1u doanh nghi\u1ec7p Vi\u1ec7t Nam kh\u00f4ng kh\u00f4ng ch\u00fa \u00fd \u0111\u1ebfn x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ea7u h\u1ebft quan t\u00e2m \u0111\u1ebfn th\u00fac \u0111\u1ea9y doanh s\u1ed1\/ doanh thu.<\/p>\n\n\n\n<p>Nh\u01b0ng ch\u00ednh c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 con thuy\u1ec1n doanh nghi\u1ec7p ti\u1ebfn xa v\u00e0 b\u1ec1n v\u1eefng nh\u1ea5t. N\u00f3 l\u00e0 l\u00fd do doanh nghi\u1ec7p b\u1ea1n \u0111\u01b0\u1ee3c sinh ra v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a b\u1ea1n l\u00e0 g\u00ec.<\/p>\n\n\n\n<p>Khi \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u00fang c\u00e1ch, c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u trao cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n &#8220;Ngu\u1ed3n g\u1ed1c&#8221;, gi\u00fap lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p trong c\u1ed9ng \u0111\u1ed3ng. \u0110\u1ec3 hi\u1ec3u h\u01a1n c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, ta c\u1ea7n tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi sau \u0111\u00e2y:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li>B\u1ea1n h\u00e3y k\u1ec3 v\u1ec1 c\u00e2u chuy\u1ec7n t\u1ea1o n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u?<\/li>\n\n\n\n<li>Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 gi\u00e1 tr\u1ecb g\u00ec \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng?<\/li>\n\n\n\n<li>Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c sinh ra v\u00ec m\u1ee5c \u0111\u00edch v\u00ec g\u00ec?&nbsp;<\/li>\n\n\n\n<li>Khi n\u00f3i v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, m\u1ecdi ng\u01b0\u1eddi ngh\u0129 \u0111\u1ebfn \u0111i\u1ec1u g\u00ec?&nbsp;<\/li>\n\n\n\n<li>Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn c\u00e1c xu th\u1ebf c\u1ee7a c\u1ed9ng \u0111\u1ed3ng\/ x\u00e3 h\u1ed9i?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"602\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/10\/nhan_dien_thuong_hieu_2.jpg\" alt=\"[Saokim.com.vn] C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0a doanh nghi\u1ec7p ti\u1ebfn xa \" class=\"wp-image-5069\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/10\/nhan_dien_thuong_hieu_2.jpg 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/10\/nhan_dien_thuong_hieu_2-300x201.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/10\/nhan_dien_thuong_hieu_2-768x514.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">[Saokim.com.vn] C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0a doanh nghi\u1ec7p ti\u1ebfn xa<\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:24px\">4.3. Nh\u00e2n s\u1ef1 v\u00e0 v\u0103n h\u00f3a doanh nghi\u1ec7p<\/h3>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb b\u00ean ngo\u00e0i m\u00e0 c\u00f2n t\u1eeb b\u00ean trong n\u1ed9i l\u1ef1c c\u1ee7a doanh nghi\u1ec7p. Trong \u0111\u00f3, ph\u00f2ng nh\u00e2n s\u1ef1 \u0111\u00f3ng v\u1ecb tr\u00ed quan tr\u1ecdng, bao g\u1ed3m:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li>Truy\u1ec1n t\u1ea3i th\u00f4ng tin<\/li>\n\n\n\n<li>Cung c\u1ea5p t\u00e0i li\u1ec7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty<\/li>\n\n\n\n<li>Truy\u1ec1n c\u1ea3m h\u1ee9ng t\u00ecnh y\u00eau th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y, gi\u00fap g\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p, h\u01b0\u1edbng m\u1ecdi ng\u01b0\u1eddi quy t\u1eafc \u1ee9ng x\u1eed, l\u00e0m vi\u1ec7c chung v\u00e0 m\u1ee5c ti\u00eau chung.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"557\" height=\"313\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Saokim5.png\" alt=\"[Saokim.com.vn] Nh\u00e2n s\u1ef1 l\u00e0 t\u00e0i s\u1ea3n c\u1ee7a doanh nghi\u1ec7p \" class=\"wp-image-5410\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Saokim5.png 557w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Saokim5-300x169.png 300w\" sizes=\"(max-width: 557px) 100vw, 557px\" \/><figcaption class=\"wp-element-caption\">[Saokim.com.vn] Nh\u00e2n s\u1ef1 l\u00e0 t\u00e0i s\u1ea3n c\u1ee7a doanh nghi\u1ec7p <\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:24px\">4.4. Chi\u1ebfn d\u1ecbch Marketing&nbsp;<\/h3>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, chi\u1ebfn d\u1ecbch Marketing l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t gi\u00fap lan t\u1ecfa h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o c\u01a1 h\u1ed9i ti\u1ebfp x\u00fac gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u. Trong \u0111\u00f3, 4P trong Marketing th\u01b0\u01a1ng hi\u1ec7u, bao g\u1ed3m:&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li>S\u1ea3n ph\u1ea9m c\u1ed1t l\u00f5i c\u00f3 ch\u1ee9a c\u00e1c gi\u00e1 tr\u1ecb mang t\u1edbi cho kh\u00e1ch h\u00e0ng? Bao b\u00ec, c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u00e0 th\u01b0\u01a1ng hi\u1ec7u g\u1eedi g\u1eafm<\/li>\n\n\n\n<li>M\u1ee9c gi\u00e1 cho s\u1ea3n ph\u1ea9m \u0111\u00e3 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau&nbsp;<\/li>\n\n\n\n<li>Ti\u00eau ch\u00ed l\u1ef1a ch\u1ecdn c\u00e1c k\u00eanh v\u00e0 \u0111i\u1ec3m ph\u00e2n ph\u1ed1i l\u00e0 g\u00ec? L\u1ef1a ch\u1ecdn k\u00eanh n\u00e0o? D\u1ef1 \u0111o\u00e1n tr\u01b0\u1edbc c\u01a1 h\u1ed9i, th\u00e1ch th\u1ee9c, r\u1ee7i ro, khi th\u01b0\u01a1ng hi\u1ec7u tham gia k\u00eanh v\u00e0 \u0111i\u1ec3m ph\u00e2n ph\u1ed1i n\u00e0y?&nbsp;<\/li>\n\n\n\n<li>Chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn, qu\u1ea3ng b\u00e1 \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn l\u00e0 g\u00ec? Th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i th\u1ebf n\u00e0o? Tri\u1ec3n khai nh\u1eefng k\u00eanh n\u00e0o? \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ra sao<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>C\u00e1c chi\u1ebfn lo\u1ea1i d\u1ecbch marketing bao g\u1ed3m:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li>Chi\u1ebfn d\u1ecbch Marketing t\u1ed5ng th\u1ec3<\/li>\n\n\n\n<li>Chi\u1ebfn d\u1ecbch Marketing theo t\u1eebng giai \u0111o\u1ea1n<\/li>\n\n\n\n<li>Chi\u1ebfn d\u1ecbch Marketing theo t\u1eebng s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5<\/li>\n\n\n\n<li>Chi\u1ebfn d\u1ecbch Marketing theo t\u1eebng k\u00eanh ph\u00e2n ph\u1ed1i<\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n c\u1ea7n thi\u1ebft k\u1ebf chi\u1ebfn d\u1ecbch ch\u1eb7t ch\u1ebd, SMART, v\u1eeba ph\u1ee5c v\u1ee5 m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng l\u1ea1i v\u1eeba ph\u1ee5c v\u1ee5 m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:24px\">4.5. B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>M\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u01a1 s\u1edf n\u1ec1n t\u1ea3ng \u0111\u1ec3 doanh nghi\u1ec7p th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3, truy\u1ec1n \u0111\u1ea1t \u0111\u01b0\u1ee3c tinh th\u1ea7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, nh\u1ea5t qu\u00e1n t\u1eebng \u201c\u0111i\u1ec3m ch\u1ea1m\u201d ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng v\u1edbi s\u1ef1 ch\u1ec9nh chu v\u00e0 ho\u00e0n thi\u1ec7n nh\u1ea5t.<\/p>\n\n\n\n<p>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh th\u01b0\u1eddng l\u00e0 theo ng\u00e0nh ngh\u1ec1, ho\u1eb7c nhu c\u1ea7u c\u1ee7a t\u1eebng giai \u0111o\u1ea1n c\u1ea7n \u00e1p d\u1ee5ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch th\u00e0nh ph\u1ea7n c\u01a1 b\u1ea3n v\u1ec1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd:<\/p>\n\n\n\n<p>Xem th\u00eam:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a class=\"rank-math-link\" href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/5-yeu-to-xay-dung-nhan-dien-thuong-hieu-cho-doanh-nghiep-khoi-nghiep\/\">5 y\u1ebfu t\u1ed1 x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p <\/a><\/li>\n\n\n\n<li><a class=\"rank-math-link\" href=\"https:\/\/www.saokim.com.vn\/en\/blog\/nhan-dien-thuong-hieu\/bo-nhan-dien-thuong-hieu-bao-gom-nhung-gi-chac-chan-truoc-gio-ban-da-hieu-sai\/\">B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m nh\u1eefng g\u00ec?<\/a><\/li>\n\n\n\n<li><a class=\"rank-math-link\" href=\"https:\/\/www.saokim.com.vn\/en\/blog\/thongtin\/6-loi-khuyen-giup-lua-chon-don-vi-thiet-ke-thuong-hieu\/\">6 l\u1eddi khuy\u00ean gi\u00fap l\u1ef1a ch\u1ecdn \u0111\u01a1n v\u1ecb thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"604\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Saokim.com_.vnWhybranding4.png\" alt=\"[Saokim.com.vn] Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u gi\u00fap nh\u1ea5t qu\u00e1n t\u1eebng \u0111i\u1ec3m ch\u1ea1m v\u1edbi kh\u00e1ch h\u00e0ng\" class=\"wp-image-5411\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Saokim.com_.vnWhybranding4.png 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Saokim.com_.vnWhybranding4-300x201.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Saokim.com_.vnWhybranding4-768x515.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><em>[Saokim.com.vn] Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u gi\u00fap nh\u1ea5t qu\u00e1n t\u1eebng \u0111i\u1ec3m ch\u1ea1m v\u1edbi kh\u00e1ch h\u00e0ng<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:18px\"><strong>\u0110\u1eb6C TR\u01afNG TH\u01af\u01a0NG HI\u1ec6U<\/strong><\/h4>\n\n\n\n<p><strong>1. Logo:<\/strong> L\u00e0 bi\u1ec3u t\u01b0\u1ee3ng \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u, ch\u1ec9 c\u1ea7n nh\u00ecn v\u00e0o l\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 nh\u1eadn ra doanh nghi\u1ec7p. C\u00f3 th\u1ec3 bao g\u1ed3m Logo th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh, logo c\u00f4ng ty th\u00e0nh vi\u00ean, logo s\u1ea3n ph\u1ea9m \u2013 d\u1ecbch v\u1ee5<\/p>\n\n\n\n<p><strong>2. Icon:<\/strong> L\u00e0 1 ph\u1ea7n \u0111\u01b0\u1ee3c t\u00e1ch ra c\u1ee7a Logo, d\u00f9ng cho vi\u1ec7c nh\u1eadn di\u1ec7n trong kh\u00f4ng gian h\u1ea1n ch\u1ebf ho\u1eb7c m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng g\u1ee3i nh\u1edb v\u1ec1 Logo th\u01b0\u01a1ng hi\u1ec7u. Th\u00f4ng th\u01b0\u1eddng \u0111\u00e2y ch\u00ednh l\u00e0 \u0111i\u1ec3m nh\u1ea5n ch\u00ednh nh\u1ea5t \u0111\u01b0\u1ee3c l\u1ea5y ra t\u1eeb logo th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p><strong>3. Nh\u00e2n v\u1eadt th\u01b0\u01a1ng hi\u1ec7u (Mascot):<\/strong> Hay c\u00f3 t\u00ean g\u1ecdi kh\u00e1c l\u00e0 linh v\u1eadt. L\u00e0 nh\u00e2n v\u1eadt \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang \u0111\u1ec3 \u0111\u1ea1i di\u1ec7n cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c chi\u1ebfn d\u1ecbch ng\u00e0nh h\u00e0ng c\u1ee5 th\u1ec3.&nbsp;N\u00f3 l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf n\u00ean s\u1ed1ng \u0111\u1ed9ng, g\u1ea7n g\u0169i.<\/p>\n\n\n\n<p><strong>4. \u0110\u1ed3 h\u1ecda \u0111\u1eb7c tr\u01b0ng:<\/strong> Logo l\u00e0 \u0111\u1ea1i di\u1ec7n chung, nh\u01b0ng \u0111\u1ec3 t\u1ea1o s\u1ef1 li\u00ean k\u1ebft t\u1ea5t c\u1ea3 c\u00e1c \u1ea5n ph\u1ea9m trong m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. Ch\u00fang ta c\u1ea7n t\u1ea1o ra c\u00e1c \u0111\u1ed3 h\u1ecda \u0111\u1eb7c tr\u01b0ng, \u0111\u00e2y \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 nguy\u00ean li\u1ec7u v\u00e0 ti\u00eau chu\u1ea9n. Gi\u00fap cho vi\u1ec7c x\u00e2y d\u1ef1ng thi\u1ebft k\u1ebf c\u1ee7a nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:18px\"><strong>B\u1ed8 NH\u1eacN DI\u1ec6N V\u0102N PH\u00d2NG\/ C\u1eecA H\u00c0NG:<\/strong><\/h4>\n\n\n\n<p><strong>1. Business card (Danh thi\u1ebfp):<\/strong><\/p>\n\n\n\n<p>\u2013 Danh thi\u1ebfp chung (l\u00e0 danh thi\u1ebfp ch\u1ee9a th\u00f4ng tin chung v\u1ec1 c\u00f4ng ty)<\/p>\n\n\n\n<p>\u2013 Danh thi\u1ebfp c\u00e1 nh\u00e2n (l\u00e0 danh thi\u1ebfp ch\u1ee9a t\u00ean ch\u1ee9c danh c\u1ee7a ban l\u00e3nh \u0111\u1ea1o v\u00e0 nh\u00e2n vi\u00ean trong c\u00f4ng ty)<\/p>\n\n\n\n<p><strong>2. Letterhead (ti\u00eau \u0111\u1ec1 th\u01b0): <\/strong>B\u1ea3n thi\u1ebft k\u1ebf ti\u00eau \u0111\u1ec1 c\u1ee7a c\u00e1c v\u0103n b\u1ea3n trang tr\u1ecdng, th\u01b0\u1eddng l\u00e0 c\u00e1c v\u0103n b\u1ea3n g\u1eedi cho kh\u00e1ch h\u00e0ng. Ti\u00eau \u0111\u1ec1 th\u01b0 gi\u00fap th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean nghi\u1ec7p, t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p><strong>3. Envelope (phong b\u00ec th\u01b0):<\/strong> K\u00edch th\u01b0\u1edbc ph\u1ed5 bi\u1ebfn l\u00e0 A4 \u2013 A5 \u2013 A6. S\u1eed d\u1ee5ng cho m\u1ee5c \u0111\u00edch g\u1eedi chuy\u1ec3n ph\u00e1t cho \u0111\u1ed1i t\u00e1c, kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>4. B\u00eca file tr\u00ecnh k\u00fd: <\/strong>S\u1eed d\u1ee5ng \u0111\u1ec3 k\u1eb9p gi\u1ea5y t\u1edd tr\u00ecnh k\u00fd trong c\u00e1c s\u1ef1 ki\u1ec7n trang tr\u1ecdng (k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng) ho\u1eb7c tr\u00ecnh k\u00fd th\u00f4ng th\u01b0\u1eddng.<\/p>\n\n\n\n<p>B\u00eca File tr\u00ecnh k\u00fd n\u1ed9i b\u1ed9 c\u00f3 th\u1ec3 c\u00f3 c\u00e1c m\u00e0u kh\u00e1c nhau \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c nh\u01b0:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1ecf &#8211; G\u1ea5p, k\u00fd ngay trong ng\u00e0y<\/li>\n\n\n\n<li>V\u00e0ng &#8211; C\u1ea7n x\u1eed l\u00fd s\u1edbm<\/li>\n\n\n\n<li>Xanh &#8211; Kh\u00f4ng g\u1ea5p<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>T\u00f9y t\u1eebng quy tr\u00ecnh l\u00e0m vi\u1ec7c v\u00e0 quy m\u00f4 doanh nghi\u1ec7p m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c lo\u1ea1i b\u00eca file tr\u00ecnh k\u00fd kh\u00e1c nhau.<\/p>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng, c\u00e1c doanh nghi\u1ec7p v\u1eeba s\u1ebd b\u1ecf \u0111i file m\u00e0u v\u00e0ng, c\u00f2n c\u00e1c doanh nghi\u1ec7p nh\u1ecf th\u00ec s\u1eed d\u1ee5ng chung (kh\u00f4ng ph\u00e2n bi\u1ec7t)<\/p>\n\n\n\n<p><strong>5. Gi\u1ea5y m\u1eddi: <\/strong>\u0110\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c s\u1ef1 ki\u1ec7n trang tr\u1ecdng c\u1ee7a doanh nghi\u1ec7p, v\u1eeba th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean nghi\u1ec7p v\u1eeba n\u00f3i l\u00ean s\u1ef1 tr\u00e2n tr\u1ecdng (S\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a qu\u00fd kh\u00e1ch l\u00e0 ni\u1ec1m vinh d\u1ef1 c\u1ee7a doanh nghi\u1ec7p)<\/p>\n\n\n\n<p><strong>6. H\u00f3a \u0111\u01a1n, Phi\u1ebfu thu\/chi; Phi\u1ebfu xu\u1ea5t kho, nh\u1eadp kho: <\/strong>\u0110\u01b0\u1ee3c thi\u1ebft k\u1ebf \u00e1p d\u1ee5ng theo c\u00e1c ti\u00eau chu\u1ea9n c\u1ee7a nh\u00e0 n\u01b0\u1edbc \u0111\u00e3 ban h\u00e0nh<\/p>\n\n\n\n<p><strong>7. M\u1eabu b\u00e1o gi\u00e1: <\/strong>R\u1ea5t quan tr\u1ecdng. S\u1eed d\u1ee5ng m\u1eabu b\u00e1o gi\u00e1 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p s\u1ebd gi\u00fap t\u0103ng uy t\u00edn, t\u0103ng kh\u1ea3 n\u0103ng ch\u1ed1t giao d\u1ecbch h\u01a1n.<\/p>\n\n\n\n<p><strong>8. B\u1eb1ng khen\/ ch\u1ee9ng ch\u1ec9\/ ch\u1ee9ng nh\u1eadn: <\/strong>S\u1eed d\u1ee5ng cho ho\u1ea1t \u0111\u1ed9ng khen th\u01b0\u1edfng, ch\u1ee9ng nh\u1eadn th\u00e0nh t\u00edch. Kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng doanh nghi\u1ec7p tr\u00e2n tr\u1ecdng v\u00e0 ghi nh\u1eadn nh\u1eefng c\u1ed1 g\u1eafng m\u00e0 nh\u00e2n vi\u00ean \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p><strong>9. Office ID Card (Th\u1ebb nh\u00e2n vi\u00ean): <\/strong>Th\u1ebb ngang ho\u1eb7c th\u1ec3 \u0111\u1ee9ng (th\u1ebb \u0111\u1ee9ng c\u00f3 tr\u1ea3i nghi\u1ec7m s\u1eed d\u1ee5ng t\u1ed1t h\u01a1n). S\u1eed d\u1ee5ng th\u1ebb nh\u00e2n vi\u00ean l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p nh\u1eadn di\u1ec7n, b\u1ea3o ch\u1ee9ng v\u00e0 trao quy\u1ec1n cho nh\u00e2n vi\u00ean khi s\u1eed d\u1ee5ng c\u00e1c quy\u1ec1n l\u1ee3i \/ ti\u1ebfp x\u00fac kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Th\u1ebb nh\u00e2n vi\u00ean c\u0169ng l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p gi\u00fap kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean trao \u0111\u1ed5i v\u1edbi nhau d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n\n\n\n<p><strong>10. Powerpoint- file tr\u00ecnh chi\u1ebfu: <\/strong>Slide tr\u00ecnh chi\u1ebfu quan tr\u1ecdng, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ed1i \u01b0u. Th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u00e0nh cho c\u00e1c s\u1ef1 ki\u1ec7n thuy\u1ebft tr\u00ecnh quan tr\u1ecdng nh\u01b0:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li>Pitching<\/li>\n\n\n\n<li>Ra m\u1eaft s\u1ea3n ph\u1ea9m<\/li>\n\n\n\n<li>\u0110\u1ea1i h\u1ed9i c\u1ed5 \u0111\u00f4ng<\/li>\n\n\n\n<li>Training<\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>11. Ch\u1eef k\u00fd Email:<\/strong> S\u1eed d\u1ee5ng \u0111\u1ec3 l\u00e0m ch\u1eef k\u00fd trong Email doanh nghi\u1ec7p, \u0111\u1ed3ng b\u1ed9 trong to\u00e0n b\u1ed9 nh\u00e2n vi\u00ean. Th\u1ec3 hi\u1ec7n \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin li\u00ean h\u1ec7, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u&#8230;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"604\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Saokim.com_.vnWhybranding5.png\" alt=\"[Saokim.com.vn] B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u Ch\u1ee9ng kho\u00e1n Agribank thi\u1ebft k\u1ebf b\u1edfi Sao Kim Branding \" class=\"wp-image-5412\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Saokim.com_.vnWhybranding5.png 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Saokim.com_.vnWhybranding5-300x201.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Saokim.com_.vnWhybranding5-768x515.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">[Saokim.com.vn] B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u Ch\u1ee9ng kho\u00e1n Agribank thi\u1ebft k\u1ebf b\u1edfi Sao Kim Branding <\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:18px\"><strong>B\u1ed8 TRUY\u1ec0N TH\u00d4NG T\u0128NH<\/strong><\/h4>\n\n\n\n<p><strong>1. H\u1ed3 s\u01a1 n\u0103ng l\u1ef1c c\u00f4ng ty:<\/strong> L\u00e0 h\u1ed3 s\u01a1 th\u1ec3 hi\u1ec7n n\u0103ng l\u1ef1c c\u1ee7a doanh nghi\u1ec7p bao g\u1ed3m c\u00e1c th\u00f4ng tin doanh nghi\u1ec7p, s\u1ee9 m\u1ec7nh, n\u0103ng l\u1ef1c th\u1ef1c thi, case study&#8230; nh\u1eb1m m\u1ee5c \u0111\u00edch thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 n\u00e2ng t\u1ea7m doanh nghi\u1ec7p trong m\u1eaft kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c.<\/p>\n\n\n\n<p><strong>2. Brochure gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/d\u1ef1 \u00e1n: <\/strong>S\u1eed d\u1ee5ng \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft trong t\u1eebng chi\u1ebfn d\u1ecbch, d\u1ef1 \u00e1n, h\u1ed7 tr\u1ee3 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<p><strong>3. Catalogue danh m\u1ee5c s\u1ea3n ph\u1ea9m: <\/strong>T\u1ed5ng h\u1ee3p c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p, th\u01b0\u1eddng \u0111i k\u00e8m c\u00e1c th\u00f4ng s\u1ed1 chi ti\u1ebft. \u00c1p d\u1ee5ng khi c\u00f3 nhi\u1ec1u m\u1eabu m\u00e3 cho c\u00f9ng 1 nh\u00f3m s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p><strong>4. T\u1edd r\u01a1i A5: <\/strong>L\u00e0 d\u1ea1ng t\u1edd r\u01a1i, truy\u1ec1n \u0111\u01a1n gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/p>\n\n\n\n<p><strong>5. T\u1edd r\u01a1i A4 g\u1ea5p 3:<\/strong> S\u1eed d\u1ee5ng \u0111\u1ec3 c\u00e1c th\u00f4ng tin chi ti\u1ebft h\u01a1n v\u00e0 truy\u1ec1n t\u1ea3i \u0111\u1ea7y \u0111\u1ee7 nh\u1eefng th\u00f4ng \u0111i\u1ec7p theo 1 giai \u0111o\u1ea1n nh\u1ea5t \u0111\u1ecbnh. T\u1edd g\u1ea5p ti\u1ec7n l\u1ee3i trong vi\u1ec7c s\u1eafp x\u1ebfp, mang \u0111i.<\/p>\n\n\n\n<p><strong>6. Poster qu\u1ea3ng c\u00e1o: <\/strong>L\u00e0 thi\u1ebft k\u1ebf qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o gi\u00fap g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/p>\n\n\n\n<p><strong>7. Qu\u1ea3ng c\u00e1o b\u00e1o ch\u00ed: <\/strong>L\u00e0 c\u00e1c thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111\u0103ng th\u00f4ng tin l\u00ean c\u00e1c k\u00eanh b\u00e1o ch\u00ed nh\u01b0: \u1ea2nh b\u00eca, b\u1ed9 \u1ea3nh n\u1ed9i dung, infographics&#8230;<\/p>\n\n\n\n<p><strong>8. Voucher: <\/strong>S\u1eed d\u1ee5ng cho c\u00e1c chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u00e3i, k\u00edch c\u1ea7u.<\/p>\n\n\n\n<p><strong>9. Banner: <\/strong>S\u1eed d\u1ee5ng cho c\u00e1c s\u1ef1 ki\u1ec7n ngo\u00e0i tr\u1eddi, \u0111\u1eb7t t\u1ea1i \u0111\u1ecba \u0111i\u1ec3m t\u01b0 v\u1ea5n, tuy\u1ec3n d\u1ee5ng&#8230;<\/p>\n\n\n\n<p><strong>10. Steady: <\/strong>M\u1eabu qu\u1ea3ng c\u00e1o d\u1ea1ng \u0111\u1ee9ng (k\u00edch th\u01b0\u1edbc ph\u1ed5 bi\u1ebfn l\u00e0 0,6 x 1,6 m ho\u1eb7c 0,8 x 1,8m) thu\u1eadn ti\u1ec7n cho vi\u1ec7c di chuy\u1ec3n. Th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1eb7t t\u1ea1i c\u00e1c l\u1ed1i \u0111i, tr\u01b0\u1edbc c\u1eeda v\u0103n ph\u00f2ng, b\u00e0n t\u01b0 v\u1ea5n, gian h\u00e0ng.<\/p>\n\n\n\n<p><strong>11. Ph\u00f4ng n\u1ec1n s\u1ef1 ki\u1ec7n (Backdrop):<\/strong> Ph\u00f4ng n\u1ec1n l\u1edbn cho s\u00e2n kh\u1ea5u s\u1ef1 ki\u1ec7n&#8230;<\/p>\n\n\n\n<p><strong>12. Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (OOH):<\/strong> L\u00e0 c\u00e1c thi\u1ebft k\u1ebf qu\u1ea3ng c\u00e1o t\u00f9y bi\u1ebfn d\u1ef1a v\u00e0o \u0111\u1ecba \u0111i\u1ec3m \u0111\u01b0\u1ee3c \u0111\u1eb7t thu\u00ea \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o \u1edf ngo\u00e0i tr\u1eddi. C\u00f3 th\u1ec3 l\u00e0 tr\u00ean c\u00e1c c\u1ed9t \u0111\u00e8n, c\u00e1c m\u1eb7t b\u00ean c\u1ee7a t\u00f2a nh\u00e0, tr\u00ean \u0111\u01b0\u1eddng cao t\u1ed1c<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1486\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/PR03.jpg\" alt=\"[Saokim.com.vn] B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean FPT th\u1ef1c hi\u1ec7n b\u1edfi  Sao Kim Branding \" class=\"wp-image-5414\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/PR03.jpg 1920w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/PR03-300x232.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/PR03-768x594.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/PR03-1536x1189.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">[Saokim.com.vn] B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean FPT th\u1ef1c hi\u1ec7n b\u1edfi Sao Kim Branding<\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:18px\"><strong>B\u1ed8 TRUY\u1ec0N TH\u00d4NG ONLINE<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/dantri.com.vn\/kinh-doanh\/thuong-hieu-so-la-gi-va-vai-tro-cua-no-20201215142826449.htm\" rel=\"noreferrer noopener nofollow\" target=\"_blank\"><strong>Theo D\u00e2n tr\u00ed \u0111\u01b0a tin<\/strong><\/a>, s\u1ef1 thay \u0111\u1ed5i ch\u00f3ng m\u1eb7t c\u1ee7a th\u1ebf gi\u1edbi Digital, doanh nghi\u1ec7p ng\u00e0y ph\u1ea3i th\u00edch \u1ee9ng v\u1edbi c\u1ee7a m\u00f4i tr\u01b0\u1eddng s\u1ed1. Vi\u1ec7c hi\u1ec3u \u0111\u00fang b\u1ea3n ch\u1ea5t v\u00e0 \u1ee9ng d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u s\u1ed1, l\u00e0 c\u00e1ch ch\u1ee7 doanh nghi\u1ec7p, marketer n\u1eafm v\u1eefng ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p><strong>1. Website c\u00f4ng ty, t\u1ed5 ch\u1ee9c:<\/strong> \u0110\u00e2y l\u00e0 d\u1ea1ng website ph\u1ed5 bi\u1ebfn nh\u1ea5t, n\u00f3 nh\u01b0 l\u00e0 1 k\u00eanh th\u00f4ng tin ch\u00ednh th\u1ee9c, tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 ch\u1ee9ng th\u1ef1c doanh nghi\u1ec7p. Th\u00f4ng th\u01b0\u1eddng ch\u1ee7 y\u1ebfu \u0111\u1ec3 gi\u1edbi thi\u1ec7u v\u00e0 \u0111\u0103ng c\u00e1c th\u00f4ng tin n\u1ed9i b\u1ed9, chia s\u1ebb ki\u1ebfn th\u1ee9c&#8230;<\/p>\n\n\n\n<p><strong>2. Website b\u00e1n h\u00e0ng:<\/strong> T\u00ednh n\u0103ng ch\u00ednh l\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, b\u00e1n h\u00e0ng, c\u00f3 h\u1ec7 th\u1ed1ng k\u1ebft n\u1ed1i \u0111\u1ebfn c\u1ed5ng thanh to\u00e1n, c\u00e1c k\u00eanh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, ph\u00f9 h\u1ee3p doanh nghi\u1ec7p c\u00f3 1 s\u1ed1 s\u1ea3n ph\u1ea9m nh\u1ea5t \u0111\u1ecbnh.<\/p>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng, \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty v\u1eeba v\u00e0 nh\u1ecf, c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u0169ng \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i lu\u00f4n tr\u00ean website kh\u00f4ng ph\u00e2n bi\u1ec7t website b\u00e1n h\u00e0ng hay website c\u00f4ng ty.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; Tham kh\u1ea3o ngay d\u1ecbch v\u1ee5 <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-website\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Thi\u1ebft k\u1ebf Website<\/strong><\/a> c\u1ee7a Sao Kim, gi\u1ea3i ph\u00e1p t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng doanh thu b\u00e1n h\u00e0ng nh\u1edd thi\u1ebft k\u1ebf UI \/ UX ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/em><\/p>\n\n\n\n<p><em>&gt; V\u00e0 t\u00ecm hi\u1ec3u ngay c\u00e1ch l\u1eadp <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>K\u1ebf ho\u1ea1ch SEO<\/strong><\/a> \u0111\u1ec3 ph\u1ee5c v\u1ee5 chi\u1ebfn d\u1ecbch t\u0103ng tr\u01b0\u1edfng kinh doanh d\u1ef1a tr\u00ean website (C\u00f3 file K\u1ebf ho\u1ea1ch SEO m\u1eabu Excel chi ti\u1ebft).<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>3. Website tin t\u1ee9c: <\/strong>L\u00e0 d\u1ea1ng chuy\u00ean \u0111\u0103ng v\u00e0 t\u1ed5ng h\u1ee3p th\u00f4ng tin mang t\u00ednh th\u1eddi s\u1ef1 v\u00e0 c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean<\/p>\n\n\n\n<p><strong>4. Website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed:<\/strong> L\u00e0 d\u1ea1ng website c\u00f3 th\u1ec3 \u0111\u0103ng s\u1ea3n ph\u1ea9m, gi\u1ecf h\u00e0ng v\u00e0 t\u00edch h\u1ee3p thanh to\u00e1n tr\u1ef1c tuy\u1ebfn<\/p>\n\n\n\n<p>Website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn lo\u1ea1i website c\u00f3 s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m r\u1ea5t l\u1edbn ho\u1eb7c l\u00e0 n\u1ec1n t\u1ea3ng cho ph\u00e9p c\u00e1c nh\u00e0 b\u00e1n kh\u00e1c nhau m\u1edf gian h\u00e0ng (nh\u01b0 Tiki, Shopee, Lazada, Sendo)<\/p>\n\n\n\n<p><strong>5. Landing Page:<\/strong> L\u00e0 trang web cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin t\u1eeb gi\u1edbi thi\u1ec7u doanh nghi\u1ec7p, d\u1ecbch v\u1ee5 cho \u0111\u1ebfn ch\u1ed1t giao d\u1ecbch ngay tr\u00ean 1 trang.<\/p>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng, c\u00e1c d\u1ecbch v\u1ee5 s\u1ea3n ph\u1ea9m ri\u00eang l\u1ebb ho\u1eb7c c\u00e1c chi\u1ebfn d\u1ecbch marketing d\u1ea1ng performance marketing s\u1ebd \u0111\u01b0\u1ee3c tri\u1ec3n khai tr\u00ean c\u00e1c landingpage \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>M\u1ed9t trang s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 tr\u00ean website c\u0169ng c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf d\u1ea1ng Landing Page nh\u1eb1m t\u0103ng t\u1ef7 l\u1ec7 mua h\u00e0ng h\u01a1n.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, c\u0169ng c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf tr\u00ean m\u1ed9t trang ri\u00eang ch\u1ec9 \u0111\u1ec3 cung c\u1ea5p m\u1ed9t s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 ri\u00eang l\u1ebb.<\/p>\n\n\n\n<p>Ngo\u00e0i ra Landing Page c\u0169ng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li>Bao ph\u1ee7 th\u1ecb tr\u01b0\u1eddng b\u1eb1ng c\u00e1c trang ri\u00eang bi\u1ec7t<\/li>\n\n\n\n<li>Tri\u1ec3n khai A\/B test \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u t\u1ed1i \u01b0u h\u00f3a thi\u1ebft k\u1ebf<\/li>\n\n\n\n<li>Tri\u1ec3n khai chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ph\u1ee5c v\u1ee5 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau<\/li>\n\n\n\n<li>Tri\u1ec3n khai chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00e1ch nhau c\u00f9ng l\u00fac<\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Xem th\u00eam: <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a class=\"rank-math-link\" href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/thuong-hieu-so-la-gi\/\">Th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 l\u00e0 g\u00ec v\u00e0 vai tr\u00f2 c\u1ee7a n\u00f3?<\/a><\/li>\n\n\n\n<li><a class=\"rank-math-link\" href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/5-yeu-to-cot-loi-de-lam-digital-branding-thanh-cong-cho-doanh-nghiep\/\">5 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i \u0111\u1ec3 l\u00e0m Digital Branding th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p<\/a><\/li>\n\n\n\n<li><a class=\"rank-math-link\" href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/huong-dan-xay-dung-thuong-hieu-tren-san-thuong-mai-dien-tu-tu-a-den-z\/\">H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean s\u00e0n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1eeb A \u0111\u1ebfn Z<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"603\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/PR10.jpg\" alt=\"[Saokim.com.vn] Th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 l\u00e0 n\u00ean t\u1ea3ng cho doanh nghi\u1ec7p v\u01b0\u01a1n xa \" class=\"wp-image-5417\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/PR10.jpg 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/PR10-300x201.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/PR10-768x515.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">[Saokim.com.vn] Th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 l\u00e0 n\u00ean t\u1ea3ng cho doanh nghi\u1ec7p v\u01b0\u01a1n xa<\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">5. L\u1ed9 tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u&nbsp;<\/h2>\n\n\n\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p, tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t, b\u1ea1n c\u1ea7n tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi cho quy m\u00f4 v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u00f4ng ty nh\u01b0 sau:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n \u0111\u1ea1t mong mu\u1ed1n v\u00e0 <strong>\u0111\u1ecbnh h\u01b0\u1edbng doanh nghi\u1ec7p<\/strong> m\u00ecnh? H\u00e3y <strong>chia nh\u1ecf th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau<\/strong> ng\u1eafn h\u1ea1n cho t\u1eebng giai \u0111o\u1ea1n&nbsp;<\/li>\n\n\n\n<li>T\u1ea1i m\u1ed7i giai \u0111o\u1ea1n nh\u1ea5t \u0111\u1ecbnh, x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau n\u00e0o n\u00ean \u0111\u01b0\u1ee3c <strong>\u01b0u ti\u00ean<\/strong>, m\u1ee5c ti\u00eau v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u hay m\u1ee5c ti\u00eau v\u1ec1 kinh doanh?&nbsp;<\/li>\n\n\n\n<li>M\u1ee5c ti\u00eau v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u1edf <strong>t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y l\u00e0 g\u00ec<\/strong>? \u0110\u00f3 l\u00e0 t\u0103ng nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u hay duy tr\u00ec s\u1ef1 trung th\u00e0nh<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 h\u00e0nh tr\u00ecnh \u201cd\u00e0i h\u01a1i\u201d m\u00e0 doanh nghi\u1ec7p theo \u0111u\u1ed5i, k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u <strong>c\u1ea7n b\u00e1m s\u00e1t k\u1ebf ho\u1ea1ch kinh doanh<\/strong>, l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap b\u1ea1n r\u00f5 \u201c \u0111\u01b0\u1eddng \u0111i\u201d c\u1ee7a m\u00ecnh m\u00ecnh v\u00e0 \u0111i v\u00e0o c\u00e1c h\u00e0nh \u0111\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3.&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1035\" height=\"623\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/nha\u0323\u0302n-die\u0323\u0302n-thu\u031bo\u031bng-hie\u0323\u0302u-.jpg\" alt=\"[Saokim.com.vn] L\u1ed9 tr\u00ecnh b\u00e0n b\u1ea3n gi\u00fap doanh nghi\u1ec7p b\u00e1m s\u00e1t m\u1ee5c ti\u00eau \" class=\"wp-image-5429\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/nha\u0323\u0302n-die\u0323\u0302n-thu\u031bo\u031bng-hie\u0323\u0302u-.jpg 1035w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/nha\u0323\u0302n-die\u0323\u0302n-thu\u031bo\u031bng-hie\u0323\u0302u--300x181.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/nha\u0323\u0302n-die\u0323\u0302n-thu\u031bo\u031bng-hie\u0323\u0302u--768x462.jpg 768w\" sizes=\"(max-width: 1035px) 100vw, 1035px\" \/><figcaption class=\"wp-element-caption\">[Saokim.com.vn] L\u1ed9 tr\u00ecnh b\u00e0n b\u1ea3n gi\u00fap doanh nghi\u1ec7p b\u00e1m s\u00e1t m\u1ee5c ti\u00eau <\/figcaption><\/figure>\n<\/div>\n\n\n<p>Nh\u01b0 v\u1eady t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u, \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 tr\u00ean nh\u1eefng ti\u00eau ch\u00ed nh\u01b0 sau:&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:24px\">5.1. \u0110\u1ed9 nh\u1eadn bi\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>B\u1eb1ng vi\u1ec7c tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: C\u00f3 bao nhi\u00eau ng\u01b0\u1eddi nh\u00ecn th\u1ea5y Logo c\u1ee7a b\u1ea1n, v\u00e0 bi\u1ebft \u201cb\u1ea1n l\u00e0 ai\u201d, b\u1ea1n b\u00e1n d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m g\u00ec?&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:24px\">5.2. M\u1ee9c \u0111\u1ed9 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>B\u1eb1ng vi\u1ec7c tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: C\u00f3 bao nhi\u00eau kh\u00e1ch h\u00e0ng quay l\u1ea1i mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n h\u01a1n m\u1ed9t l\u1ea7n, v\u00e0 gi\u1edbi thi\u1ec7u v\u1edbi ng\u01b0\u1eddi kh\u00e1c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:24px\">5.3. Ch\u1ea5t l\u01b0\u1ee3ng c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>B\u1eb1ng vi\u1ec7c tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: Kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u1ebf n\u00e0o? c\u00f3 hi\u1ec3u \u0111\u00fang nh\u01b0 mong mu\u1ed1n c\u1ee7a b\u1ea1n? C\u1ea3m nh\u1eadn t\u00edch c\u1ef1c hay ti\u00eau c\u1ef1c<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:24px\">5.4. S\u1edf h\u1eefu t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Logo th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u1eadn bi\u1ebft, t\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u1ecdc \u0111\u00fang v\u00e0 kh\u00e1ch h\u00e0ng ghi nh\u1edb, website v\u00e0 fanpage v\u1edbi s\u1ed1 l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c kh\u1ee7ng,&#8230; T\u1ea5t c\u1ea3 \u0111\u1ec1u c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 b\u1ea1n \u0111\u1ecbnh gi\u00e1 t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u n\u00e0y bao nhi\u00eau?<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; T\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n v\u1ec1 <a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/tai-san-thuong-hieu-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec<\/strong><\/a>?<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Vi\u1ec7c r\u00e0 so\u00e1t v\u00e0 xem l\u1ea1i ti\u1ebfn \u0111\u1ed9 trong t\u1eebng giai \u0111o\u1ea1n c\u1ee7a k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, gi\u00fap ch\u1ee7 doanh nghi\u1ec7p n\u1eafm ch\u1eafc ti\u1ebfn \u0111\u1ed9, theo s\u00e1t doanh nghi\u1ec7p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u01b0\u01a1ng hi\u1ec7u s\u00e1t v\u1edbi m\u1ee5c ti\u00eau, chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1 ra trong t\u1eebng giai \u0111o\u1ea1n.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Mobifone-.jpg\" alt=\"[Saokim.com.vn] D\u1ef1 \u00e1n thi\u1ebft k\u1ebf Website Mobifone th\u1ef1c hi\u1ec7n b\u1edfi Sao Kim Branding \" class=\"wp-image-5418\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Mobifone-.jpg 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Mobifone--300x300.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Mobifone--768x768.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Mobifone--80x80.jpg 80w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">[Saokim.com.vn] D\u1ef1 \u00e1n thi\u1ebft k\u1ebf Website Mobifone th\u1ef1c hi\u1ec7n b\u1edfi Sao Kim Branding <\/figcaption><\/figure>\n<\/div>\n\n\n<p><em>&gt; B\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi c\u00e1ch c\u00e1c doanh nghi\u1ec7p n\u1ed5i ti\u1ebfng d\u1ef1a v\u00e0o <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/hinh-mau-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>h\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u g\u1eafn k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng t\u1eeb trong ti\u1ec1m th\u1ee9c.<\/em><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">6. Case Study v\u00e0 d\u1eabn ch\u1ee9ng ti\u00eau bi\u1ec3u&nbsp;<\/h2>\n\n\n\n<p><strong>Case study : X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u cho chu\u1ed7i Cafe Youwin Coffee&nbsp;<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1059\" height=\"894\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Youwin-cafe-3-min.png\" alt=\"[Saokim.com.vn] Danh m\u1ee5c thi\u1ebft nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i chu\u1ed7i c\u1eeda h\u00e0ng The Youwin Coffee\n\" class=\"wp-image-5420\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Youwin-cafe-3-min.png 1059w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Youwin-cafe-3-min-300x253.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Youwin-cafe-3-min-768x648.png 768w\" sizes=\"(max-width: 1059px) 100vw, 1059px\" \/><figcaption class=\"wp-element-caption\">[Saokim.com.vn] Danh m\u1ee5c thi\u1ebft nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i chu\u1ed7i c\u1eeda h\u00e0ng The Youwin Coffee<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Hi\u1ec7n nay, th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea c\u1ea1nh tranh v\u00f4 c\u00f9ng kh\u1ed1c li\u1ec7t h\u00e0ng ng\u00e0n th\u01b0\u01a1ng hi\u1ec7u m\u1edbi xu\u1ea5t hi\u1ec7n, h\u00e0ng tr\u0103m c\u00f4ng ty s\u1ea3n xu\u1ea5t ch\u1ebf bi\u1ebfn ra \u0111\u1eddi.<\/p>\n\n\n\n<p>Do \u0111\u00f3, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t d\u1ef1 \u00e1n kh\u1edfi nghi\u1ec7p s\u1ea3n xu\u1ea5t cafe ho\u1eb7c ch\u1ebf bi\u1ebfn t\u1eeb c\u00e0 ph\u00ea l\u00e0 h\u00e0nh tr\u00ecnh d\u00e0i \u0111\u1ea7y th\u1eed th\u00e1ch. <\/p>\n\n\n\n<p>\u0110\u1ec3 th\u00e0nh c\u00f4ng v\u00e0 t\u1ed3n t\u1ea1i ph\u00e1t tri\u1ec3n ng\u00e0nh n\u00e0y, Youwin Coffe nh\u1eadn ra r\u1eb1ng h\u1ecd c\u1ea7n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n b\u00e0i b\u1ea3n t\u1eeb \u0111\u1ea7u \u0111\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p>\u0110\u1ec3 th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau n\u00e0y, Youwin Coffee \u0111\u00e3 t\u00ecm \u0111\u1ebfn v\u1edbi Sao Kim Branding &#8211; Chuy\u00ean gia thi\u1ebft k\u1ebf, t\u01b0 v\u1ea5n gi\u1ea3i ph\u00e1p th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>V\u1edbi d\u1ef1 \u00e1n n\u00e0y,&nbsp;c\u00e1c y\u1ebfu t\u1ed1 v\u00e0 th\u00e0nh ph\u1ea7n c\u1ee7a b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c Sao Kim thi\u1ebft k\u1ebf d\u1ef1a tr\u00ean insight kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng b\u1ed9 tr\u00ean m\u1ecdi \u0111i\u1ec3m ch\u1ea1m v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a Youwin Coffee.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"804\" height=\"575\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Youwin-cafe-5-min.png\" alt=\"[Saokim.com.vn] Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n t\u1eebng \u0111i\u1ec3m ch\u1ea1m \" class=\"wp-image-5422\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Youwin-cafe-5-min.png 804w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Youwin-cafe-5-min-300x215.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Youwin-cafe-5-min-768x549.png 768w\" sizes=\"(max-width: 804px) 100vw, 804px\" \/><figcaption class=\"wp-element-caption\">[Saokim.com.vn] Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n t\u1eebng \u0111i\u1ec3m ch\u1ea1m<\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>T\u00ean th\u01b0\u01a1ng hi\u1ec7u:<\/strong> <strong>The Youwin Coffee<\/strong><\/p>\n\n\n\n<p>T\u00ean th\u01b0\u01a1ng hi\u1ec7u mang \u00fd ngh\u0129a \u201cB\u1ea1n s\u1ebd l\u00e0 ng\u01b0\u1eddi ng\u01b0\u1eddi chi\u1ebfn th\u1eafng khi ch\u1ecdn \u0111\u00fang c\u00e0 ph\u00ea\u201d, v\u1edbi \u0111\u1ecbnh v\u1ecb ph\u00e1t tri\u1ec3n tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea quen thu\u1ed9c cho ng\u01b0\u1eddi th\u00e0nh th\u1ecb c\u00f3 kh\u00f4ng gian \u0111\u1ec3 th\u01b0 gi\u00e3n, k\u1ebft n\u1ed1i v\u00e0 t\u1eadn h\u01b0\u1edfng h\u01b0\u01a1ng v\u1ecb c\u00e0 ph\u00ea truy\u1ec1n th\u1ed1ng, thanh l\u1ecbch.&nbsp;<\/p>\n\n\n\n<p><strong>Logo v\u00e0 m\u00e0u ch\u1ee7 \u0111\u1ea1o:&nbsp;<\/strong><\/p>\n\n\n\n<p>Bi\u1ec3u t\u01b0\u1ee3ng Logo l\u00e0 s\u1ef1 c\u00e1ch \u0111i\u1ec7u c\u1ee7a phin c\u00e0 ph\u00ea v\u00e0 h\u00ecnh \u1ea3nh \u0111\u00f4i b\u00e0n tay chi\u1ebfn th\u1eafng, v\u1eeba kh\u1eb3ng \u0111\u1ecbnh ch\u00e2m ng\u00f4n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, v\u1eeba t\u1ea1o bi\u1ec3u t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd \u0111\u00e1ng nh\u1edb cho th\u01b0\u01a1ng hi\u1ec7u.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1210\" height=\"737\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Youwin-cafe-7-min.png\" alt=\"[Saokim.com.vn] M\u00e0u s\u1eafc h\u00e0i h\u00f2a gi\u1eefa tone xanh d\u01b0\u01a1ng \u0111\u1eadm v\u00e0 m\u00e0u n\u00e2u c\u00e0 ph\u00ea\" class=\"wp-image-5425\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Youwin-cafe-7-min.png 1210w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Youwin-cafe-7-min-300x183.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Youwin-cafe-7-min-768x468.png 768w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><figcaption class=\"wp-element-caption\">[Saokim.com.vn] M\u00e0u s\u1eafc h\u00e0i h\u00f2a gi\u1eefa tone xanh d\u01b0\u01a1ng \u0111\u1eadm v\u00e0 m\u00e0u n\u00e2u c\u00e0 ph\u00ea<\/figcaption><\/figure>\n\n\n\n<p><strong>\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong>: d\u00e2n v\u0103n ph\u00f2ng, h\u1ecdc sinh, sinh vi\u00ean, ng\u01b0\u1eddi d\u00e2n th\u00e0nh th\u1ecb c\u00f3 kh\u00f4ng gian \u0111\u1ec3 th\u01b0 gi\u00e3n, k\u1ebft n\u1ed1i v\u00e0 t\u1eadn h\u01b0\u1edfng h\u01b0\u01a1ng v\u1ecb c\u00e0 ph\u00ea truy\u1ec1n th\u1ed1ng, hi\u1ec7n \u0111\u1ea1i.&nbsp;<\/p>\n\n\n\n<p><strong>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u:&nbsp;<\/strong><\/p>\n\n\n\n<p>Trong v\u0103n h\u00f3a d\u00e2n gian Vi\u1ec7t Nam, h\u00ecnh vu\u00f4ng t\u01b0\u1ee3ng tr\u01b0ng cho \u0110\u1ea5t, h\u1ec7 th\u1ed1ng pattern s\u1eed d\u1ee5ng h\u00ecnh vu\u00f4ng nh\u1eb1m th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb t\u1eeb thi\u00ean nhi\u00ean nh\u01b0 c\u00e2y c\u00e0 ph\u00ea, h\u1ea1t c\u00e0 ph\u00ea, \u0111\u1ea5t tr\u1eddi,.. nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ea7u ra h\u1ea1t c\u00e0 ph\u00ea.&nbsp;<\/p>\n\n\n\n<p>V\u00f9ng \u0111\u1ea5t cao nguy\u00ean xinh \u0111\u1eb9p, tr\u00f9 ph\u00fa l\u00e0 h\u1ec7 sinh th\u00e1i l\u00fd t\u01b0\u1edfng \u0111\u1ec3 \u01b0\u01a1m m\u1ea7m c\u00e0 ph\u00ea. Quy tr\u00ecnh s\u1ea3n xu\u1ea5t kh\u00e9p k\u00edn t\u1eeb \u0111\u1ed3ng cao nguy\u00ean \u0111\u1ebfn b\u00e0n \u0103n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 c\u1ea3m h\u1ee9ng cho nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a The Youwin Coffee.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1161\" height=\"871\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Youwin-cafe-2-min.png\" alt=\"[Saokim.com.vn] Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u1ea5y c\u1ea3m h\u01b0\u1edbng t\u1eeb v\u0103n h\u00f3a d\u00e2n gian Vi\u1ec7t Nam\" class=\"wp-image-5424\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Youwin-cafe-2-min.png 1161w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Youwin-cafe-2-min-300x225.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Youwin-cafe-2-min-400x300.png 400w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Youwin-cafe-2-min-768x576.png 768w\" sizes=\"(max-width: 1161px) 100vw, 1161px\" \/><figcaption class=\"wp-element-caption\">[Saokim.com.vn] Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u The Youwin Coffee l\u1ea5y c\u1ea3m h\u01b0\u1edbng t\u1eeb v\u0103n h\u00f3a d\u00e2n gian Vi\u1ec7t Nam<\/figcaption><\/figure>\n\n\n\n<p><strong>Website:&nbsp;<\/strong><\/p>\n\n\n\n<p>L\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n ngay t\u1eeb \u0111\u1ea7u, do v\u1eady, Youwin Coffee ch\u00fa tr\u1ecdng v\u00e0o website v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. V\u1edbi c\u00e1c ti\u00eau ch\u00ed v\u00e0 mong mu\u1ed1n \u0111\u1ec1 ra, Sao Kim \u0111\u00e3 thi\u1ebft k\u1ebf website v\u1edbi ti\u00eau ch\u00ed 5 chu\u1ea9n:&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1ed1i \u01b0u v\u1ec1 m\u1eb7t nh\u1eadn di\u1ec7n (x\u00e2y d\u1ef1ng giao di\u1ec7n website t\u1eeb \u00fd t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3ng b\u1ed9 nh\u1eadn di\u1ec7n)<\/li>\n\n\n\n<li>Chu\u1ea9n UX UI (x\u00e2y d\u1ef1ng sitemaps, wireframe v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng cho t\u1ef1 nhi\u00ean v\u00e0 tr\u1ef1c quan)<\/li>\n\n\n\n<li>Chu\u1ea9n Sales (website thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua h\u00e0ng v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m t\u1ed1i \u0111a c\u1ee7a kh\u00e1ch h\u00e0ng)<\/li>\n\n\n\n<li>Chu\u1ea9n Marketing (h\u1ed7 tr\u1ee3 t\u1ed1t cho ho\u1ea1t \u0111\u1ed9ng Marketing v\u00ed d\u1ee5 nh\u01b0 t\u1ea1o Landing Page m\u1edbi v\u00e0 ch\u1ea1y ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n th\u00f4ng, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch)<\/li>\n\n\n\n<li>Chu\u1ea9n SEO (h\u1ed7 tr\u1ee3 t\u1ed1i \u01b0u h\u00f3a cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm theo khuy\u1ebfn ngh\u1ecb c\u1ee7a Google, c\u00e1c k\u1ef9 thu\u1eadt SEO Best Practices).&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1050\" height=\"731\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Youwin-cafe-6-min-1.png\" alt=\"[Saokim.com.vn] Website th\u01b0\u01a1ng hi\u1ec7u ch\u00fa tr\u1ecdng v\u00e0o nh\u1eadn di\u1ec7n v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng\" class=\"wp-image-5426\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Youwin-cafe-6-min-1.png 1050w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Youwin-cafe-6-min-1-300x209.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Youwin-cafe-6-min-1-768x535.png 768w\" sizes=\"(max-width: 1050px) 100vw, 1050px\" \/><figcaption class=\"wp-element-caption\">[Saokim.com.vn] Website th\u01b0\u01a1ng hi\u1ec7u ch\u00fa tr\u1ecdng v\u00e0o nh\u1eadn di\u1ec7n v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">7. T\u1ef1 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u hay t\u00ecm t\u1edbi m\u1ed9t \u0111\u01a1n v\u1ecb chuy\u00ean nghi\u1ec7p?<\/h2>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ef1 th\u1ef1c hi\u1ec7n (inhouse) b\u1edfi doanh nghi\u1ec7p th\u1ea5u hi\u1ec3u r\u00f5 s\u1ee9c m\u1ea1nh n\u1ed9i t\u1ea1i, m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1eebng giai \u0111o\u1ea1n. <\/p>\n\n\n\n<p>Vi\u1ec7c l\u00e0m vi\u1ec7c c\u00f9ng \u0111\u1ed1i t\u00e1c Agency chuy\u00ean nghi\u1ec7p gi\u00fap doanh nghi\u1ec7p gia t\u0103ng s\u1ee9c m\u1ea1nh, \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n, gia t\u0103ng c\u01a1 h\u1ed9i cho doanh nghi\u1ec7p. <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">8. Sao Kim \u2013 \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c h\u00e0ng ngh\u00ecn kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn<\/h2>\n\n\n\n<p>V\u1edbi s\u1ee9 m\u1ec7nh \u201cN\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t\u201d, Sao Kim Branding \u0111\u00e3 v\u00e0 \u0111ang t\u1ea1o ra s\u1ee9c m\u1ea1nh v\u00e0 sinh kh\u00ed cho h\u01a1n 10.000+ kh\u00e1ch h\u00e0ng, CEO\/ Marketers c\u00f3 th\u1ec3 t\u1eadn h\u01b0\u1edfng \u01b0u \u0111\u00e3i l\u1edbn t\u1eeb Sao Kim Branding \u0111\u1ec3 chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng b\u1ee9t ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; Li\u00ean h\u1ec7 t\u01b0 v\u1ea5n, b\u00e1o gi\u00e1 <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/bao-gia-chi-phi-xay-dung-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng th\u00f4ng tin quan tr\u1ecdng, \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 <strong>chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> m\u00e0 doanh nghi\u1ec7p c\u1ea7n bi\u1ebft. V\u1edbi \u00fd ngh\u0129a quan tr\u1ecdng v\u00e0 th\u1ef1c ti\u1ec5n m\u00e0 h\u1ec7 th\u1ed1ng n\u00e0y mang l\u1ea1i, ch\u1eafc ch\u1eafn \u0111\u00f3 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng kh\u00f4ng th\u1ec3 thi\u1ebfu trong s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai. V\u00ec th\u1ebf, doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 v\u00e0 s\u1eed d\u1ee5ng n\u00f3 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #ThuongHieuLaGi #XayDungThuongHieu #Brand #Branding<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>B\u00e0i vi\u1ebft cung c\u1ea5p th\u00f4ng tin c\u1ea7n thi\u1ebft nh\u1ea5t v\u1ec1 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u1ed9 tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n","protected":false},"author":24,"featured_media":5414,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[143,86],"class_list":["post-5394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang","tag-chien-luoc-thuong-hieu","tag-sao-kim-branding"],"acf":[],"views":760,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/5394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=5394"}],"version-history":[{"count":1,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/5394\/revisions"}],"predecessor-version":[{"id":50384,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/5394\/revisions\/50384"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/5414"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=5394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=5394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=5394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}