{"id":54060,"date":"2024-11-05T11:50:22","date_gmt":"2024-11-05T04:50:22","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=54060"},"modified":"2024-11-05T11:51:52","modified_gmt":"2024-11-05T04:51:52","slug":"20-mau-logo-cong-ty-da-quoc-gia","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/20-mau-logo-cong-ty-da-quoc-gia\/","title":{"rendered":"20 M\u1eabu Logo C\u00f4ng Ty \u0110a Qu\u1ed1c Gia Mang T\u00ednh Bi\u1ec3u T\u01b0\u1ee3ng To\u00e0n C\u1ea7u"},"content":{"rendered":"\n<p><strong>Logo c\u00f4ng ty \u0111a qu\u1ed1c gia<\/strong> kh\u00f4ng ch\u1ec9 l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb, t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a doanh nghi\u1ec7p tr\u00ean to\u00e0n c\u1ea7u. <\/p>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, Sao Kim Branding s\u1ebd gi\u1edbi thi\u1ec7u t\u1edbi b\u1ea1n 20 m\u1eabu logo c\u00f4ng ty \u0111a qu\u1ed1c gia n\u1ed5i b\u1eadt t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi. Nh\u1eefng thi\u1ebft k\u1ebf n\u00e0y kh\u00f4ng ch\u1ec9 tinh t\u1ebf m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u, gi\u00fap t\u1ea1o d\u1ea5u \u1ea5n m\u1ea1nh m\u1ebd tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. C\u00f9ng kh\u00e1m ph\u00e1 \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 s\u1ee9c h\u00fat c\u1ee7a c\u00e1c logo n\u00e0y!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/11\/20-mau-logo-cong-ty-da-quoc-mang-tinh-bieu-tuong-toan-cau.png\" alt=\"20 m\u1eabu logo c\u00f4ng ty \u0111a qu\u1ed1c gia mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng to\u00e0n c\u1ea7u\" class=\"wp-image-56301\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/11\/20-mau-logo-cong-ty-da-quoc-mang-tinh-bieu-tuong-toan-cau.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/11\/20-mau-logo-cong-ty-da-quoc-mang-tinh-bieu-tuong-toan-cau-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/11\/20-mau-logo-cong-ty-da-quoc-mang-tinh-bieu-tuong-toan-cau-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1. C\u00f4ng ty \u0111a qu\u1ed1c gia l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p><strong>C\u00f4ng ty \u0111a qu\u1ed1c gia (multinational corporation &#8211; MNC) <\/strong>l\u00e0 m\u1ed9t doanh nghi\u1ec7p c\u00f3 ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 \u0111\u1ea7u t\u01b0 t\u1ea1i nhi\u1ec1u qu\u1ed1c gia kh\u00e1c nhau ngo\u00e0i qu\u1ed1c gia n\u01a1i c\u00f4ng ty \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp. C\u00e1c c\u00f4ng ty \u0111a qu\u1ed1c gia th\u01b0\u1eddng c\u00f3 tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i m\u1ed9t qu\u1ed1c gia v\u00e0 \u0111i\u1ec1u h\u00e0nh c\u00e1c chi nh\u00e1nh, nh\u00e0 m\u00e1y, ho\u1eb7c v\u0103n ph\u00f2ng \u0111\u1ea1i di\u1ec7n \u1edf nhi\u1ec1u qu\u1ed1c gia kh\u00e1c. MNC c\u00f3 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, ti\u1ebfp c\u1eadn ngu\u1ed3n lao \u0111\u1ed9ng, t\u00e0i nguy\u00ean, v\u00e0 c\u00f4ng ngh\u1ec7 tr\u00ean ph\u1ea1m vi to\u00e0n c\u1ea7u.<\/p>\n\n\n\n<p>C\u00f4ng ty \u0111a qu\u1ed1c gia th\u01b0\u1eddng \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf v\u1ec1 chi ph\u00ed s\u1ea3n xu\u1ea5t, thu\u1ebf v\u00e0 ngu\u1ed3n l\u1ef1c \u0111\u1ecba ph\u01b0\u01a1ng. Tuy nhi\u00ean, h\u1ecd c\u0169ng \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c nh\u01b0 s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 lu\u1eadt ph\u00e1p, v\u0103n h\u00f3a kinh doanh, v\u00e0 y\u00eau c\u1ea7u qu\u1ea3n l\u00fd gi\u1eefa c\u00e1c qu\u1ed1c gia. C\u00e1c c\u00f4ng ty n\u1ed5i ti\u1ebfng nh\u01b0 IBM, Netsle, v\u00e0 McKinsey l\u00e0 nh\u1eefng v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 MNC, khi h\u1ecd c\u00f3 m\u1ea1ng l\u01b0\u1edbi ho\u1ea1t \u0111\u1ed9ng t\u1ea1i h\u1ea7u h\u1ebft c\u00e1c khu v\u1ef1c tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. T\u1ea7m quan tr\u1ecdng c\u1ee7a logo \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty \u0111a qu\u1ed1c gia<\/h2>\n\n\n\n<p>Logo \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty \u0111a qu\u1ed1c gia v\u00ec n\u00f3 l\u00e0 y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 nh\u1edb v\u00e0 c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng to\u00e0n c\u1ea7u. Logo kh\u00f4ng ch\u1ec9 gi\u00fap t\u1ea1o d\u1ea5u \u1ea5n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p. <\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng \u1edf nhi\u1ec1u qu\u1ed1c gia, logo gi\u00fap duy tr\u00ec s\u1ef1 nh\u1ea5t qu\u00e1n trong truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o s\u1ef1 li\u00ean k\u1ebft v\u00e0 tin c\u1eady gi\u1eefa c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau. S\u1ef1 \u0111\u01a1n gi\u1ea3n, d\u1ec5 nh\u1eadn di\u1ec7n v\u00e0 \u00fd ngh\u0129a bi\u1ec3u t\u01b0\u1ee3ng l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t l\u00e0m n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t logo.<\/p>\n\n\n\n<p class=\"has-text-color has-background has-link-color wp-elements-35c1d7fa7c506859e7ce466a346de3e9\" style=\"color:#013189;background-color:#e6efff\"><em>T\u00ecm hi\u1ec3u ngay&nbsp;<\/em><a href=\"https:\/\/www.saokim.com.vn\/en\/xay-dung-thuong-hieu-tong-the\/\" data-type=\"link\" data-id=\"https:\/\/www.saokim.com.vn\/en\/xay-dung-thuong-hieu-tong-the\/\"><em><strong>gi\u1ea3i ph\u00e1p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3<\/strong><\/em><\/a><a href=\"https:\/\/www.saokim.com.vn\/en\/xay-dung-thuong-hieu-tong-the\/\" data-type=\"link\" data-id=\"https:\/\/www.saokim.com.vn\/en\/xay-dung-thuong-hieu-tong-the\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>&nbsp;<\/strong><\/em><\/a><em>c\u1ee7a Sao Kim Branding. Gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n, gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n th\u01b0\u01a1ng hi\u1ec7u, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u <\/em>cho c\u00f4ng ty \u0111a qu\u1ed1c gia m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd, nh\u1ea5t qu\u00e1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. M\u1eabu logo c\u00f4ng ty \u0111a qu\u1ed1c gia c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ebf gi\u1edbi<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">3.1. McKinsey<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-mckinsey.jpg\" alt=\"\" class=\"wp-image-54079\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-mckinsey.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-mckinsey-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-mckinsey-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>M\u1eabu logo c\u00f4ng ty \u0111a qu\u1ed1c gia McKinsey<\/em><\/p>\n\n\n\n<p>McKinsey &amp; Company l\u00e0 c\u00f4ng ty t\u01b0 v\u1ea5n qu\u1ea3n tr\u1ecb to\u00e0n c\u1ea7u h\u00e0ng \u0111\u1ea7u, \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1926 b\u1edfi Gi\u00e1o s\u01b0 James O. McKinsey t\u1ea1i \u0110\u1ea1i h\u1ecdc Chicago. Hi\u1ec7n tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i New York, McKinsey c\u00f3 h\u01a1n 30.000 nh\u00e2n vi\u00ean ho\u1ea1t \u0111\u1ed9ng t\u1ea1i 67 qu\u1ed1c gia, cung c\u1ea5p d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c cho c\u00e1c t\u1eadp \u0111o\u00e0n, ch\u00ednh ph\u1ee7 v\u00e0 t\u1ed5 ch\u1ee9c \u0111a qu\u1ed1c gia. <\/p>\n\n\n\n<p>McKinsey l\u00e0 c\u00f4ng ty l\u00e2u \u0111\u1eddi v\u00e0 danh gi\u00e1 nh\u1ea5t trong nh\u00f3m &#8220;Big Three&#8221; (MBB), McKinsey t\u01b0 v\u1ea5n cho h\u01a1n hai ph\u1ea7n ba s\u1ed1 c\u00f4ng ty trong danh s\u00e1ch Fortune 1000, v\u1edbi \u0111\u1ed9i ng\u0169 chuy\u00ean gia t\u1eeb nhi\u1ec1u l\u0129nh v\u1ef1c nh\u01b0 b\u00e1c s\u0129, k\u1ef9 s\u01b0, nh\u00e0 khoa h\u1ecdc, v\u00e0 doanh nh\u00e2n.<\/p>\n\n\n\n<p>Logo m\u1edbi c\u1ee7a McKinsey &amp; Company \u0111\u01b0\u1ee3c l\u00e0m l\u1ea1i v\u00e0o n\u0103m 2019 v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng th\u1ec3 hi\u1ec7n s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa &#8220;c\u0169 v\u00e0 m\u1edbi,&#8221; &#8220;di s\u1ea3n v\u00e0 hi\u1ec7n \u0111\u1ea1i.&#8221; D\u00f9 nh\u1eefng thay \u0111\u1ed5i tho\u1ea1t \u0111\u1ea7u nh\u00ecn qua kh\u00f4ng qu\u00e1 kh\u00e1c bi\u1ec7t v\u1edbi logo c\u0169, nh\u01b0ng phi\u00ean b\u1ea3n m\u1edbi n\u00e0y v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c tinh th\u1ea7n c\u1ed1t l\u00f5i nh\u01b0ng mang h\u01a1i h\u01b0\u1edbng hi\u1ec7n \u0111\u1ea1i h\u01a1n. Thi\u1ebft k\u1ebf d\u1ef1a tr\u00ean nguy\u00ean t\u1eafc &#8220;t\u01b0\u01a1ng ph\u1ea3n cao,&#8221; nh\u1ea5n m\u1ea1nh v\u00e0o s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa nh\u1eefng y\u1ebfu t\u1ed1 thay \u0111\u1ed5i v\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng c\u1ee7a c\u00f4ng ty, ch\u1eb3ng h\u1ea1n nh\u01b0 cam k\u1ebft tuy\u1ec3n d\u1ee5ng v\u00e0 ph\u00e1t tri\u1ec3n nh\u00e2n t\u00e0i.<\/p>\n\n\n\n<p>Thay \u0111\u1ed5i d\u1ec5 nh\u1eadn th\u1ea5y nh\u1ea5t l\u00e0 s\u1ef1 s\u1eafp x\u1ebfp l\u1ea1i ph\u1ea7n wordmark. Ch\u1eef &#8220;&amp;Company&#8221; \u0111\u01b0\u1ee3c di chuy\u1ec3n xu\u1ed1ng d\u01b0\u1edbi t\u1eeb &#8220;McKinsey&#8221; v\u00e0 d\u1ecbch nh\u1eb9 sang ph\u1ea3i, t\u1ea1o c\u1ea3m gi\u00e1c gi\u1ed1ng nh\u01b0 c\u00e1c b\u1eadc thang, bi\u1ec3u t\u01b0\u1ee3ng cho s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 ti\u1ebfn l\u00ean. Nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh n\u00e0y tinh t\u1ebf nh\u01b0ng v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c v\u1ebb quen thu\u1ed9c v\u00e0 trang nh\u00e3.<\/p>\n\n\n\n<p>V\u1ec1 ki\u1ec3u ch\u1eef, d\u00f9 kh\u00e1c bi\u1ec7t kh\u00f4ng d\u1ec5 nh\u1eadn th\u1ea5y ngay l\u1eadp t\u1ee9c, khi so s\u00e1nh c\u1ea1nh nhau, c\u00f3 th\u1ec3 nh\u1eadn ra nh\u1eefng chi ti\u1ebft m\u1edbi m\u1ebb nh\u01b0 serif (ch\u00e2n ch\u1eef) \u0111\u1eb7c tr\u01b0ng tr\u00ean \u0111\u1ec9nh ch\u1eef &#8220;c&#8221; hay n\u00e9t \u0111\u1ed9c \u0111\u00e1o c\u1ee7a ch\u1eef &#8220;a.&#8221; Font ch\u1eef Bower \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh v\u1edbi phong c\u00e1ch &#8220;\u0111\u1eadm n\u00e9t v\u00e0 c\u00f3 c\u00e1 t\u00ednh,&#8221; gi\u00fap v\u0103n b\u1ea3n tr\u1edf n\u00ean n\u1ed5i b\u1eadt v\u00e0 d\u1ec5 nh\u1eadn di\u1ec7n.<\/p>\n\n\n\n<p>M\u00e0u s\u1eafc ch\u1ee7 \u0111\u1ea1o v\u1eabn l\u00e0 m\u00e0u xanh lam, nh\u01b0ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh s\u1eafc \u0111\u1ed9 t\u1ed1i h\u01a1n, t\u1ea1o s\u1ef1 t\u01b0\u01a1ng ph\u1ea3n r\u00f5 r\u1ec7t v\u1edbi n\u1ec1n tr\u1eafng, gi\u00fap gi\u1ea3m thi\u1ec3u &#8220;nhi\u1ec5u th\u1ecb gi\u00e1c&#8221; trong m\u00f4i tr\u01b0\u1eddng hi\u1ec7n \u0111\u1ea1i. \u0110i\u1ec1u n\u00e0y c\u0169ng th\u1ec3 hi\u1ec7n s\u1ef1 r\u00f5 r\u00e0ng v\u00e0 minh b\u1ea1ch trong t\u01b0 duy m\u00e0 McKinsey mu\u1ed1n mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;3.2. Emirates<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-emirates.jpg\" alt=\"\" class=\"wp-image-54080\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-emirates.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-emirates-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-emirates-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>M\u1eabu logo c\u00f4ng ty \u0111a qu\u1ed1c gia Emirates<\/em><\/p>\n\n\n\n<p>Emirates l\u00e0 m\u1ed9t trong hai h\u00e3ng h\u00e0ng kh\u00f4ng qu\u1ed1c gia c\u1ee7a C\u00e1c Ti\u1ec3u v\u01b0\u01a1ng qu\u1ed1c \u1ea2 R\u1eadp Th\u1ed1ng nh\u1ea5t, c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Dubai v\u00e0 thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a T\u1eadp \u0111o\u00e0n \u0110\u1ea7u t\u01b0 Dubai. \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1985 v\u1edbi s\u1ef1 h\u1eadu thu\u1eabn t\u1eeb ho\u00e0ng gia Dubai v\u00e0 s\u1ef1 h\u1ee3p t\u00e1c c\u1ee7a Pakistan International Airlines, Emirates hi\u1ec7n l\u00e0 h\u00e3ng h\u00e0ng kh\u00f4ng l\u1edbn nh\u1ea5t Trung \u0110\u00f4ng, khai th\u00e1c h\u01a1n 3.600 chuy\u1ebfn bay m\u1ed7i tu\u1ea7n \u0111\u1ebfn h\u01a1n 150 th\u00e0nh ph\u1ed1 \u1edf 80 qu\u1ed1c gia. <\/p>\n\n\n\n<p>Logo c\u1ee7a Emirates, \u0111\u01b0\u1ee3c ra m\u1eaft v\u00e0o n\u0103m 1999, mang \u0111\u1ebfn s\u1ef1 thay \u0111\u1ed5i tinh t\u1ebf nh\u01b0ng \u0111\u1ea7y \u00fd ngh\u0129a v\u1ec1 phong c\u00e1ch v\u00e0 h\u00ecnh \u1ea3nh. M\u1eb7c d\u00f9 tho\u1ea1t nh\u00ecn, logo c\u00f3 v\u1ebb kh\u00f4ng kh\u00e1c nhi\u1ec1u so v\u1edbi phi\u00ean b\u1ea3n tr\u01b0\u1edbc \u0111\u00f3, nh\u01b0ng n\u1ebfu so s\u00e1nh k\u1ef9 l\u01b0\u1ee1ng, nh\u1eefng c\u1ea3i ti\u1ebfn hi\u1ec7n \u0111\u1ea1i \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 t\u1ea1o ra m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng nh\u1eb9 nh\u00e0ng, tinh t\u1ebf v\u00e0 sang tr\u1ecdng h\u01a1n.<\/p>\n\n\n\n<p>M\u1ed9t \u0111i\u1ec3m thay \u0111\u1ed5i n\u1ed5i b\u1eadt n\u1eb1m \u1edf c\u00e1c chi ti\u1ebft c\u1ee7a ki\u1ec3u ch\u1eef. N\u1ebfu nh\u01b0 \u1edf phi\u00ean b\u1ea3n c\u0169, nh\u1eefng \u0111\u01b0\u1eddng n\u00e9t c\u1ee7a logo c\u00f3 ph\u1ea7n c\u1ed5 \u0111i\u1ec3n h\u01a1n v\u1edbi c\u00e1c serif r\u00f5 r\u00e0ng, th\u00ec phi\u00ean b\u1ea3n hi\u1ec7n t\u1ea1i l\u1ea1i mang t\u00ednh s\u00e1ng t\u1ea1o h\u01a1n. Ch\u1eb3ng h\u1ea1n, ch\u1eef &#8220;E&#8221; trong logo \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi m\u1ed9t serif duy nh\u1ea5t v\u00e0 c\u00f3 c\u00e1c \u0111\u1ea7u nh\u1ecdn k\u00e9o d\u00e0i, t\u1ea1o c\u1ea3m gi\u00e1c n\u0103ng \u0111\u1ed9ng v\u00e0 hi\u1ec7n \u0111\u1ea1i. Kh\u00f4ng ch\u1ec9 ri\u00eang ch\u1eef &#8220;E,&#8221; m\u00e0 t\u1ed5ng th\u1ec3 h\u00ecnh d\u1ea1ng c\u1ee7a c\u00e1c ch\u1eef c\u00e1i \u0111\u00e3 tr\u1edf n\u00ean thon g\u1ecdn v\u00e0 k\u00e9o d\u00e0i h\u01a1n, mang \u0111\u1ebfn c\u1ea3m gi\u00e1c thanh tho\u00e1t v\u00e0 nh\u1eb9 nh\u00e0ng h\u01a1n so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n\n\n\n<p>S\u1ef1 h\u01b0\u1edbng d\u1eabn c\u1ee7a c\u00e1c ch\u1eef c\u00e1i trong logo c\u0169ng mang t\u00ednh \u0111\u1ed9ng, th\u1ec3 hi\u1ec7n s\u1ef1 ti\u1ebfn l\u00ean v\u00e0 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng c\u1ee7a h\u00e3ng h\u00e0ng kh\u00f4ng qu\u1ed1c t\u1ebf n\u00e0y. \u0110\u1eb7c bi\u1ec7t, logo kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng th\u01b0\u01a1ng hi\u1ec7u, m\u00e0 c\u00f2n \u0111\u1ea1i di\u1ec7n cho s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa t\u00ednh th\u1ef1c ti\u1ec5n v\u00e0 v\u1ebb \u0111\u1eb9p sang tr\u1ecdng, ph\u1ea3n \u00e1nh \u0111\u00fang gi\u00e1 tr\u1ecb c\u1ee7a Emirates \u2013 m\u1ed9t h\u00e3ng h\u00e0ng kh\u00f4ng \u0111\u1eb3ng c\u1ea5p, ti\u00ean phong v\u00e0 tinh t\u1ebf trong t\u1eebng chi ti\u1ebft.<\/p>\n\n\n\n<p>M\u00e0u \u0111\u1ecf ch\u1ee7 \u0111\u1ea1o trong logo c\u1ee7a Emirates kh\u00f4ng thay \u0111\u1ed5i, ti\u1ebfp t\u1ee5c mang l\u1ea1i c\u1ea3m gi\u00e1c m\u1ea1nh m\u1ebd, \u0111\u1ea7y s\u1ee9c s\u1ed1ng v\u00e0 th\u1ec3 hi\u1ec7n s\u1ef1 \u0111am m\u00ea, quy\u1ebft t\u00e2m kh\u00f4ng ng\u1eebng. C\u00f9ng v\u1edbi \u0111\u00f3, ph\u1ea7n bi\u1ec3u t\u01b0\u1ee3ng ch\u1eef \u1ea2 R\u1eadp tr\u00ean logo c\u0169ng \u0111\u01b0\u1ee3c gi\u1eef nguy\u00ean, t\u00f4n vinh ngu\u1ed3n g\u1ed1c v\u0103n h\u00f3a v\u00e0 di s\u1ea3n c\u1ee7a h\u00e3ng, \u0111\u1ed3ng th\u1eddi k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi qu\u00ea h\u01b0\u01a1ng Dubai, n\u01a1i Emirates \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3.3. Vodafone<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-vodafone.jpg\" alt=\"\" class=\"wp-image-54081\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-vodafone.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-vodafone-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-vodafone-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>M\u1eabu logo c\u00f4ng ty \u0111a qu\u1ed1c gia Vodafone<\/em><\/p>\n\n\n\n<p>Vodafone Group Plc l\u00e0 m\u1ed9t c\u00f4ng ty vi\u1ec5n th\u00f4ng \u0111a qu\u1ed1c gia c\u1ee7a Anh, c\u00f3 tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i Newbury, Berkshire. C\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1ea1i c\u00e1c khu v\u1ef1c ch\u00e2u \u00c1, ch\u00e2u Phi, ch\u00e2u \u00c2u v\u00e0 ch\u00e2u \u0110\u1ea1i D\u01b0\u01a1ng. T\u00ednh \u0111\u1ebfn th\u00e1ng 6 n\u0103m 2024, Vodafone s\u1edf h\u1eefu v\u00e0 v\u1eadn h\u00e0nh m\u1ea1ng l\u01b0\u1edbi t\u1ea1i 16 qu\u1ed1c gia v\u00e0 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c m\u1ea1ng l\u01b0\u1edbi t\u1ea1i 44 qu\u1ed1c gia kh\u00e1c. B\u1ed9 ph\u1eadn Vodafone Global Enterprise cung c\u1ea5p d\u1ecbch v\u1ee5 vi\u1ec5n th\u00f4ng v\u00e0 CNTT cho c\u00e1c kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p t\u1ea1i 150 qu\u1ed1c gia tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n\n\n\n<p>Logo c\u1ee7a Vodafone, v\u1edbi bi\u1ec3u t\u01b0\u1ee3ng v\u00f2ng tr\u00f2n m\u00e0u \u0111\u1ecf v\u00e0 d\u1ea5u ngo\u1eb7c k\u00e9p tr\u1eafng c\u00e1ch \u0111i\u1ec7u, l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng d\u1ec5 nh\u1eadn di\u1ec7n v\u00e0 n\u1ed5i b\u1eadt. V\u00f2ng tr\u00f2n \u0111\u1ecf t\u01b0\u1ee3ng tr\u01b0ng cho s\u1ef1 k\u1ebft n\u1ed1i, n\u0103ng l\u01b0\u1ee3ng, v\u00e0 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng to\u00e0n c\u1ea7u c\u1ee7a c\u00f4ng ty trong ng\u00e0nh vi\u1ec5n th\u00f4ng. <\/p>\n\n\n\n<p>D\u1ea5u ngo\u1eb7c k\u00e9p tr\u1eafng b\u00ean trong kh\u00f4ng ch\u1ec9 \u0111\u1ea1i di\u1ec7n cho s\u1ef1 li\u00ean l\u1ea1c v\u00e0 \u0111\u1ed1i tho\u1ea1i, m\u00e0 c\u00f2n ng\u1ea7m g\u1ee3i m\u1edf v\u1ec1 l\u1eddi n\u00f3i ho\u1eb7c m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n, \u0111i\u1ec1u m\u00e0 Vodafone cam k\u1ebft cung c\u1ea5p qua c\u00e1c d\u1ecbch v\u1ee5 k\u1ebft n\u1ed1i c\u1ee7a m\u00ecnh. M\u00e0u \u0111\u1ecf \u0111\u1eadm th\u00eam ph\u1ea7n sinh \u0111\u1ed9ng, m\u1ea1nh m\u1ebd, g\u1eafn li\u1ec1n v\u1edbi s\u1ef1 nhi\u1ec7t huy\u1ebft v\u00e0 s\u00e1ng t\u1ea1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3.4. Nestle<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-nestle.jpg\" alt=\"\" class=\"wp-image-54082\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-nestle.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-nestle-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-nestle-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>M\u1eabu logo c\u00f4ng ty \u0111a qu\u1ed1c gia Nestle<\/em><\/p>\n\n\n\n<p>Nestl\u00e9 l\u00e0 m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi trong l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng, c\u00f3 tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i Vevey, Th\u1ee5y S\u0129. \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1867, Nestl\u00e9 hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng t\u1ea1i h\u01a1n 190 qu\u1ed1c gia v\u00e0 s\u1edf h\u1eefu nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng to\u00e0n c\u1ea7u nh\u01b0 Nescaf\u00e9, KitKat, v\u00e0 Maggi. <\/p>\n\n\n\n<p>C\u00f4ng ty cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng t\u1eeb s\u1eefa, c\u00e0 ph\u00ea, \u0111\u1ed3 u\u1ed1ng dinh d\u01b0\u1ee1ng, th\u1ef1c ph\u1ea9m cho tr\u1ebb em \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c th\u00fa c\u01b0ng. V\u1edbi s\u1ee9 m\u1ec7nh n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng v\u00e0 \u0111\u00f3ng g\u00f3p v\u00e0o m\u1ed9t t\u01b0\u01a1ng lai kh\u1ecfe m\u1ea1nh h\u01a1n, Nestl\u00e9 lu\u00f4n ch\u00fa tr\u1ecdng \u0111\u1ebfn s\u1ef1 b\u1ec1n v\u1eefng v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Logo hi\u1ec7n t\u1ea1i c\u1ee7a Nestl\u00e9 l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p tinh t\u1ebf gi\u1eefa di s\u1ea3n v\u00e0 hi\u1ec7n \u0111\u1ea1i, gi\u1eef nguy\u00ean bi\u1ec3u t\u01b0\u1ee3ng t\u1ed5 chim quen thu\u1ed9c nh\u01b0ng \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ed1i gi\u1ea3n \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng thi\u1ebft k\u1ebf ng\u00e0y nay. H\u00ecnh \u1ea3nh chim m\u1eb9 ch\u0103m s\u00f3c hai ch\u00fa chim non trong t\u1ed5 v\u1eabn th\u1ec3 hi\u1ec7n th\u00f4ng \u0111i\u1ec7p v\u1ec1 s\u1ef1 b\u1ea3o v\u1ec7 v\u00e0 nu\u00f4i d\u01b0\u1ee1ng, ph\u00f9 h\u1ee3p v\u1edbi tri\u1ebft l\u00fd kinh doanh c\u1ee7a Nestl\u00e9 v\u1ec1 dinh d\u01b0\u1ee1ng v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n kh\u1ecfe m\u1ea1nh. <\/p>\n\n\n\n<p>C\u00e1c chi ti\u1ebft \u0111\u00e3 \u0111\u01b0\u1ee3c tinh ch\u1ec9nh \u0111\u1ec3 tr\u1edf n\u00ean s\u1eafc n\u00e9t v\u00e0 g\u1ecdn g\u00e0ng h\u01a1n, gi\u00fap logo d\u1ec5 d\u00e0ng nh\u1eadn di\u1ec7n tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng. Ki\u1ec3u ch\u1eef sans-serif mang l\u1ea1i c\u1ea3m gi\u00e1c hi\u1ec7n \u0111\u1ea1i, thanh l\u1ecbch, d\u1ec5 \u0111\u1ecdc v\u00e0 d\u1ec5 nh\u1edb, ph\u1ea3n \u00e1nh s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 \u0111\u00e1ng tin c\u1eady c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. M\u00e0u s\u1eafc \u0111en v\u00e0 tr\u1eafng ch\u1ee7 \u0111\u1ea1o t\u1ea1o n\u00ean s\u1ef1 t\u01b0\u01a1ng ph\u1ea3n r\u00f5 r\u00e0ng, v\u1eeba \u0111\u01a1n gi\u1ea3n v\u1eeba sang tr\u1ecdng.<\/p>\n\n\n\n<p>Logo c\u00f4ng ty \u0111a qu\u1ed1c gia Nestle kh\u00f4ng ch\u1ec9 gi\u1eef v\u1eefng gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n tinh th\u1ea7n s\u1eb5n s\u00e0ng \u0111\u1ed5i m\u1edbi c\u1ee7a Nestl\u00e9, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ef1 ch\u0103m s\u00f3c chu \u0111\u00e1o cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3.5. Royal Dutch Shell<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-shell.jpg\" alt=\"\" class=\"wp-image-54083\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-shell.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-shell-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-shell-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>M\u1eabu logo c\u00f4ng ty \u0111a qu\u1ed1c gia Shell<\/em><\/p>\n\n\n\n<p>Shell, th\u00e0nh l\u1eadp n\u0103m 1907, l\u00e0 m\u1ed9t t\u1eadp \u0111o\u00e0n d\u1ea7u kh\u00ed \u0111a qu\u1ed1c gia c\u00f3 tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i The Hague, H\u00e0 Lan, v\u00e0 v\u0103n ph\u00f2ng \u0111\u0103ng k\u00fd t\u1ea1i London. L\u00e0 m\u1ed9t trong nh\u1eefng t\u1eadp \u0111o\u00e0n n\u0103ng l\u01b0\u1ee3ng t\u01b0 nh\u00e2n l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, Shell ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u0103ng l\u01b0\u1ee3ng v\u00e0 h\u00f3a d\u1ea7u, v\u1edbi \u0111\u1ed9i ng\u0169 h\u01a1n 103.000 nh\u00e2n vi\u00ean t\u1ea1i h\u01a1n 70 qu\u1ed1c gia. C\u00f4ng ty lu\u00f4n ti\u00ean phong s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i v\u00e0 \u00e1p d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi m\u1ed9t t\u01b0\u01a1ng lai n\u0103ng l\u01b0\u1ee3ng b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p>Logo hi\u1ec7n t\u1ea1i c\u1ee7a Shell l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng mang t\u00ednh bi\u1ec3u tr\u01b0ng m\u1ea1nh m\u1ebd, d\u1ec5 nh\u1eadn di\u1ec7n v\u00e0 c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t so v\u1edbi phi\u00ean b\u1ea3n ban \u0111\u1ea7u. H\u00ecnh \u1ea3nh v\u1ecf s\u00f2 \u0111i\u1ec7p m\u00e0u v\u00e0ng r\u1ef1c, vi\u1ec1n \u0111\u1ecf \u0111\u1eadm n\u1ed5i b\u1eadt tr\u00ean n\u1ec1n tr\u1eafng kh\u00f4ng ch\u1ec9 t\u01b0\u1ee3ng tr\u01b0ng cho t\u00ean g\u1ecdi c\u1ee7a c\u00f4ng ty m\u00e0 c\u00f2n g\u1ee3i nh\u1eafc v\u1ec1 ngu\u1ed3n g\u1ed1c l\u1ecbch s\u1eed khi Shell b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c kinh doanh c\u00e1c s\u1ea3n ph\u1ea9m nh\u1eadp kh\u1ea9u, trong \u0111\u00f3 c\u00f3 v\u1ecf s\u00f2. <\/p>\n\n\n\n<p>S\u1ef1 k\u1ebft h\u1ee3p m\u00e0u s\u1eafc \u0111\u1ecf v\u00e0 v\u00e0ng t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng ph\u1ea3n m\u1ea1nh m\u1ebd, th\u1ec3 hi\u1ec7n s\u1ef1 n\u0103ng \u0111\u1ed9ng, th\u1ecbnh v\u01b0\u1ee3ng v\u00e0 s\u1ee9c s\u1ed1ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Thi\u1ebft k\u1ebf t\u1ed1i gi\u1ea3n, v\u1edbi c\u00e1c \u0111\u01b0\u1eddng n\u00e9t r\u00f5 r\u00e0ng, gi\u00fap logo d\u1ec5 nh\u1eadn di\u1ec7n tr\u00ean m\u1ecdi ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, t\u1eeb tr\u1ea1m x\u0103ng \u0111\u1ebfn c\u00e1c t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o. <\/p>\n\n\n\n<p>H\u00ecnh \u1ea3nh v\u1ecf s\u00f2 kh\u00f4ng ch\u1ec9 ph\u1ea3n \u00e1nh di s\u1ea3n m\u00e0 c\u00f2n bi\u1ec3u tr\u01b0ng cho s\u1ef1 \u1ed5n \u0111\u1ecbnh v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a Shell qua nhi\u1ec1u th\u1eadp k\u1ef7. S\u1ef1 \u0111\u01a1n gi\u1ea3n nh\u01b0ng \u0111\u1ea7y \u00fd ngh\u0129a \u0111\u00e3 gi\u00fap logo n\u00e0y tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng tr\u01b0\u1eddng t\u1ed3n, g\u1eafn li\u1ec1n v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ef1 tin c\u1eady c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3.6. Exxonmobile<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-exxonmobil.jpg\" alt=\"\" class=\"wp-image-54084\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-exxonmobil.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-exxonmobil-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-exxonmobil-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>M\u1eabu logo c\u00f4ng ty \u0111a qu\u1ed1c gia ExxonMobil<\/em><\/p>\n\n\n\n<p>ExxonMobil l\u00e0 m\u1ed9t trong nh\u1eefng t\u1eadp \u0111o\u00e0n d\u1ea7u kh\u00ed l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, c\u00f3 tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i Irving, Texas, Hoa K\u1ef3. \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1999 th\u00f4ng qua s\u1ef1 s\u00e1p nh\u1eadp gi\u1eefa Exxon v\u00e0 Mobil, c\u00f4ng ty hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng tr\u00ean to\u00e0n c\u1ea7u trong l\u0129nh v\u1ef1c th\u0103m d\u00f2, khai th\u00e1c, l\u1ecdc h\u00f3a d\u1ea7u v\u00e0 s\u1ea3n xu\u1ea5t n\u0103ng l\u01b0\u1ee3ng. <\/p>\n\n\n\n<p>V\u1edbi s\u1ef1 hi\u1ec7n di\u1ec7n t\u1ea1i h\u01a1n 70 qu\u1ed1c gia v\u00e0 h\u00e0ng ngh\u00ecn nh\u00e2n vi\u00ean, ExxonMobil cam k\u1ebft ph\u00e1t tri\u1ec3n c\u00e1c gi\u1ea3i ph\u00e1p n\u0103ng l\u01b0\u1ee3ng b\u1ec1n v\u1eefng, \u0111\u1ed3ng th\u1eddi s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn \u0111\u1ec3 cung c\u1ea5p ngu\u1ed3n n\u0103ng l\u01b0\u1ee3ng an to\u00e0n, \u0111\u00e1ng tin c\u1eady v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>Logo c\u1ee7a ExxonMobil s\u1eed d\u1ee5ng phong c\u00e1ch thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n nh\u01b0ng mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng cao. Ch\u1eef &#8220;ExxonMobil&#8221; v\u1edbi m\u00e0u \u0111\u1ecf \u0111\u1eadm th\u1ec3 hi\u1ec7n s\u1ef1 m\u1ea1nh m\u1ebd, n\u0103ng l\u01b0\u1ee3ng v\u00e0 quy\u1ebft t\u00e2m, ph\u00f9 h\u1ee3p v\u1edbi l\u0129nh v\u1ef1c n\u0103ng l\u01b0\u1ee3ng c\u1ee7a c\u00f4ng ty. <\/p>\n\n\n\n<p>Hai ch\u1eef &#8220;X&#8221; l\u1ed3ng v\u00e0o nhau bi\u1ec3u th\u1ecb s\u1ef1 g\u1eafn k\u1ebft v\u00e0 \u0111\u00e1ng tin c\u1eady, \u0111\u1ed3ng th\u1eddi g\u1ee3i nh\u1eafc v\u1ec1 qu\u00e1 kh\u1ee9 c\u1ee7a Exxon, khi c\u00f2n mang t\u00ean Esso. Slogan &#8220;Energy lives here&#8221; b\u00ean d\u01b0\u1edbi logo nh\u1ea5n m\u1ea1nh cam k\u1ebft c\u1ee7a ExxonMobil trong vi\u1ec7c cung c\u1ea5p n\u0103ng l\u01b0\u1ee3ng v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 \u0111\u1ed5i m\u1edbi trong ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u0103ng l\u01b0\u1ee3ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3.7. Unilever<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-unilever.jpg\" alt=\"\" class=\"wp-image-54085\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-unilever.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-unilever-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-unilever-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>M\u1eabu logo c\u00f4ng ty \u0111a qu\u1ed1c gia Unilever<\/em><\/p>\n\n\n\n<p>Unilever l\u00e0 m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia Anh, \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1929 th\u00f4ng qua s\u1ef1 h\u1ee3p nh\u1ea5t gi\u1eefa Lever Brothers (Anh) v\u00e0 Margarine Unie (H\u00e0 Lan). C\u00f4ng ty hi\u1ec7n c\u00f3 tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i London v\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u1ea1i h\u01a1n 190 qu\u1ed1c gia tr\u00ean to\u00e0n c\u1ea7u. Unilever n\u1ed5i ti\u1ebfng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng thi\u1ebft y\u1ebfu nh\u01b0 m\u1ef9 ph\u1ea9m, th\u1ef1c ph\u1ea9m, v\u00e0 s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n, v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u quen thu\u1ed9c nh\u01b0 Dove, Knorr, Lipton, v\u00e0 Magnum.<\/p>\n\n\n\n<p>V\u1edbi kho\u1ea3ng 127.000 nh\u00e2n vi\u00ean, Unilever kh\u00f4ng ch\u1ec9 ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng m\u00e0 c\u00f2n \u0111\u1eb7t m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. C\u00f4ng ty \u0111\u00e3 cam k\u1ebft t\u00edch c\u1ef1c gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng l\u00ean m\u00f4i tr\u01b0\u1eddng v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng th\u00f4ng qua vi\u1ec7c s\u1ea3n xu\u1ea5t v\u00e0 cung \u1ee9ng s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng\u200b<\/p>\n\n\n\n<p>Logo c\u00f4ng ty \u0111a qu\u1ed1c gia Unilever l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 s\u1ef1 ph\u1ee9c t\u1ea1p nh\u01b0ng tinh t\u1ebf trong thi\u1ebft k\u1ebf, khi s\u1eed d\u1ee5ng nhi\u1ec1u bi\u1ec3u t\u01b0\u1ee3ng nh\u1ecf \u0111\u1ec3 t\u1ea1o n\u00ean h\u00ecnh ch\u1eef &#8220;U&#8221; \u0111\u1eb7c tr\u01b0ng. M\u1ed7i h\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n cho c\u00e1c l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty, t\u1eeb th\u1ef1c ph\u1ea9m, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, cho \u0111\u1ebfn v\u1ec7 sinh c\u00e1 nh\u00e2n v\u00e0 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng. <\/p>\n\n\n\n<p>Logo c\u00f4ng ty \u0111a qu\u1ed1c gia n\u00e0y bao g\u1ed3m 25 bi\u1ec3u t\u01b0\u1ee3ng nh\u1ecf, m\u1ed7i bi\u1ec3u t\u01b0\u1ee3ng c\u00f3 m\u1ed9t \u00fd ngh\u0129a c\u1ee5 th\u1ec3 v\u00e0 \u0111\u1ea1i di\u1ec7n cho c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 Unilever mang l\u1ea1i. M\u1ed9t s\u1ed1 bi\u1ec3u t\u01b0\u1ee3ng n\u1ed5i b\u1eadt g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>L\u00e1 c\u00e2y<\/strong>: T\u01b0\u1ee3ng tr\u01b0ng cho thi\u00ean nhi\u00ean v\u00e0 t\u00ednh b\u1ec1n v\u1eefng, \u0111\u1ed3ng th\u1eddi th\u1ec3 hi\u1ec7n cam k\u1ebft c\u1ee7a Unilever trong vi\u1ec7c b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/li>\n\n\n\n<li><strong>B\u00e0n tay<\/strong>: \u0110\u1ea1i di\u1ec7n cho s\u1ef1 ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, th\u1ec3 hi\u1ec7n t\u00ednh nh\u00e2n v\u0103n v\u00e0 s\u1ef1 ch\u0103m s\u00f3c m\u00e0 c\u00f4ng ty mu\u1ed1n mang \u0111\u1ebfn qua c\u00e1c s\u1ea3n ph\u1ea9m.<\/li>\n\n\n\n<li><strong>Chim<\/strong>: T\u01b0\u1ee3ng tr\u01b0ng cho s\u1ef1 t\u1ef1 do v\u00e0 h\u00f2a b\u00ecnh, th\u1ec3 hi\u1ec7n tri\u1ebft l\u00fd ph\u00e1t tri\u1ec3n mang t\u00ednh b\u1ec1n v\u1eefng v\u00e0 t\u00f4n tr\u1ecdng m\u00f4i tr\u01b0\u1eddng.<\/li>\n\n\n\n<li><strong>Tr\u00e1i tim<\/strong>: Bi\u1ec3u t\u01b0\u1ee3ng cho s\u1ef1 y\u00eau th\u01b0\u01a1ng v\u00e0 s\u1ee9c kh\u1ecfe, th\u1ec3 hi\u1ec7n m\u1ee5c ti\u00eau c\u1ee7a Unilever trong vi\u1ec7c mang l\u1ea1i s\u1ee9c kh\u1ecfe t\u1ed1t h\u01a1n cho c\u1ed9ng \u0111\u1ed3ng.<\/li>\n\n\n\n<li><strong>M\u1eb7t tr\u1eddi<\/strong>: L\u00e0 ngu\u1ed3n n\u0103ng l\u01b0\u1ee3ng v\u00e0 s\u1ef1 s\u1ed1ng, bi\u1ec3u t\u01b0\u1ee3ng n\u00e0y g\u1eafn li\u1ec1n v\u1edbi cam k\u1ebft c\u1ee7a Unilever trong vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 ti\u1ebft ki\u1ec7m n\u0103ng l\u01b0\u1ee3ng.<\/li>\n<\/ul>\n\n\n\n<p>Logo s\u1eed d\u1ee5ng m\u00e0u xanh d\u01b0\u01a1ng ch\u1ee7 \u0111\u1ea1o, m\u1ed9t t\u00f4ng m\u00e0u t\u1ea1o c\u1ea3m gi\u00e1c tin c\u1eady, \u0111\u00e1ng tin c\u1eady v\u00e0 g\u1ea7n g\u0169i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. M\u00e0u xanh c\u0169ng mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng cho n\u01b0\u1edbc v\u00e0 b\u1ea7u tr\u1eddi, th\u1ec3 hi\u1ec7n s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi thi\u00ean nhi\u00ean v\u00e0 t\u1ea7m nh\u00ecn b\u1ec1n v\u1eefng c\u1ee7a c\u00f4ng ty. T\u00f4ng m\u00e0u n\u00e0y c\u0169ng ph\u00f9 h\u1ee3p v\u1edbi t\u00ednh to\u00e0n c\u1ea7u c\u1ee7a Unilever, nh\u1ea5n m\u1ea1nh cam k\u1ebft trong vi\u1ec7c mang l\u1ea1i ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng t\u1ed1t h\u01a1n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf m\u1ecdi n\u01a1i tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<p>Logo Unilever \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi phong c\u00e1ch t\u1ed1i gi\u1ea3n nh\u01b0ng v\u1eabn \u0111\u1ea7y s\u00e1ng t\u1ea1o. C\u00e1ch s\u1eafp x\u1ebfp c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng nh\u1ecf th\u00e0nh h\u00ecnh ch\u1eef &#8220;U&#8221; th\u1ec3 hi\u1ec7n t\u00ednh linh ho\u1ea1t v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o kh\u00f4ng ng\u1eebng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. C\u1ea5u tr\u00fac n\u00e0y c\u0169ng cho ph\u00e9p logo d\u1ec5 d\u00e0ng nh\u1eadn di\u1ec7n v\u00e0 s\u1eed d\u1ee5ng tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng v\u00e0 \u0111\u1ecbnh d\u1ea1ng kh\u00e1c nhau, t\u1eeb bao b\u00ec s\u1ea3n ph\u1ea9m \u0111\u1ebfn qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n\n\n\n<p>Th\u00f4ng qua logo, Unilever mu\u1ed1n truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u1ec1 s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi thi\u00ean nhi\u00ean, ch\u0103m s\u00f3c con ng\u01b0\u1eddi v\u00e0 cam k\u1ebft b\u1ec1n v\u1eefng. M\u1ed7i bi\u1ec3u t\u01b0\u1ee3ng nh\u1ecf \u0111\u1ec1u l\u00e0 s\u1ef1 ph\u1ea3n \u00e1nh c\u1ee7a c\u00e1c gi\u00e1 tr\u1ecb m\u00e0 c\u00f4ng ty theo \u0111u\u1ed5i, t\u1eeb s\u1ef1 \u0111\u1ed5i m\u1edbi, s\u00e1ng t\u1ea1o \u0111\u1ebfn t\u00ednh to\u00e0n di\u1ec7n v\u00e0 b\u1ec1n v\u1eefng trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3.8. Procter &amp; Gamble (P&amp;G)<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-pg.jpg\" alt=\"\" class=\"wp-image-54086\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-pg.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-pg-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-pg-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>M\u1eabu logo c\u00f4ng ty \u0111a qu\u1ed1c gia P&amp;G<\/em><\/p>\n\n\n\n<p>Procter &amp; Gamble (P&amp;G) l\u00e0 m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia h\u00e0ng \u0111\u1ea7u c\u1ee7a Hoa K\u1ef3, chuy\u00ean s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng nh\u01b0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n, v\u1ec7 sinh, ch\u0103m s\u00f3c gia \u0111\u00ecnh, v\u00e0 th\u1ef1c ph\u1ea9m. \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1837 b\u1edfi William Procter v\u00e0 James Gamble t\u1ea1i Cincinnati, Ohio, P&amp;G \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t &#8220;\u00f4ng l\u1edbn&#8221; trong ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG), v\u1edbi nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng nh\u01b0 Tide, Pampers, Gillette, v\u00e0 Head &amp; Shoulders.<\/p>\n\n\n\n<p>V\u1edbi doanh thu h\u00e0ng n\u0103m v\u01b0\u1ee3t h\u01a1n 84 t\u1ef7 USD (2024), P&amp;G l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e0 s\u1ea3n xu\u1ea5t h\u00e0ng ti\u00eau d\u00f9ng l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, gi\u1eef vai tr\u00f2 ti\u00ean phong trong ng\u00e0nh FMCG\u200b(<\/p>\n\n\n\n<p>Logo c\u00f4ng ty \u0111a qu\u1ed1c gia P&amp;G mang phong c\u00e1ch hi\u1ec7n \u0111\u1ea1i v\u00e0 chuy\u00ean nghi\u1ec7p v\u1edbi bi\u1ec3u t\u01b0\u1ee3ng h\u00ecnh c\u1ea7u m\u00e0u xanh d\u01b0\u01a1ng, th\u1ec3 hi\u1ec7n t\u00ednh to\u00e0n c\u1ea7u v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n li\u00ean t\u1ee5c. M\u00e0u xanh d\u01b0\u01a1ng \u0111\u1eadm truy\u1ec1n t\u1ea3i s\u1ef1 \u0111\u00e1ng tin c\u1eady, an to\u00e0n v\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi kh\u00f4ng ng\u1eebng c\u1ee7a c\u00f4ng ty trong l\u0129nh v\u1ef1c ti\u00eau d\u00f9ng. Ch\u1eef &#8220;P&amp;G&#8221; m\u00e0u tr\u1eafng \u0111\u01b0\u1ee3c \u0111\u1eb7t n\u1ed5i b\u1eadt tr\u00ean n\u1ec1n xanh, t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng ph\u1ea3n r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 nh\u1eadn di\u1ec7n. Ki\u1ec3u ch\u1eef sans-serif tinh t\u1ebf gi\u00fap t\u0103ng t\u00ednh \u0111\u01a1n gi\u1ea3n, d\u1ec5 nh\u00ecn, v\u00e0 th\u1ec3 hi\u1ec7n s\u1ef1 minh b\u1ea1ch trong ho\u1ea1t \u0111\u1ed9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3.9. Uber<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-uber.jpg\" alt=\"\" class=\"wp-image-54087\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-uber.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-uber-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-uber-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>M\u1eabu logo c\u00f4ng ty \u0111a qu\u1ed1c gia Uber<\/em><\/p>\n\n\n\n<p>Uber Technologies, Inc. l\u00e0 m\u1ed9t c\u00f4ng ty v\u1eadn t\u1ea3i \u0111a qu\u1ed1c gia c\u1ee7a Hoa K\u1ef3, chuy\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5 g\u1ecdi xe, chuy\u1ec3n ph\u00e1t nhanh, giao \u0111\u1ed3 \u0103n, v\u00e0 v\u1eadn chuy\u1ec3n h\u00e0ng h\u00f3a. \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2010 v\u00e0 c\u00f3 tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i San Francisco, California, Uber hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng t\u1ea1i h\u01a1n 70 qu\u1ed1c gia v\u00e0 10.500 th\u00e0nh ph\u1ed1 tr\u00ean to\u00e0n c\u1ea7u. V\u1edbi h\u01a1n 150 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng h\u00e0ng th\u00e1ng v\u00e0 6 tri\u1ec7u t\u00e0i x\u1ebf, Uber l\u00e0 c\u00f4ng ty chia s\u1ebb chuy\u1ebfn \u0111i l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, trung b\u00ecnh h\u1ed7 tr\u1ee3 28 tri\u1ec7u chuy\u1ebfn \u0111i m\u1ed7i ng\u00e0y. T\u00ednh \u0111\u1ebfn nay, c\u00f4ng ty \u0111\u00e3 ho\u00e0n th\u00e0nh 47 t\u1ef7 chuy\u1ebfn \u0111i\u200b<\/p>\n\n\n\n<p>Logo hi\u1ec7n t\u1ea1i c\u1ee7a Uber, ra m\u1eaft n\u0103m 2018 v\u00e0 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u1edfi Wolff Olins, mang phong c\u00e1ch t\u1ed1i gi\u1ea3n v\u1edbi wordmark, ch\u1ec9 bao g\u1ed3m t\u00ean c\u00f4ng ty &#8220;Uber.&#8221; S\u1eed d\u1ee5ng font ch\u1eef Uber Move, l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb c\u00e1c font sans-serif trong bi\u1ec3n b\u00e1o giao th\u00f4ng, logo nh\u1ea5n m\u1ea1nh s\u1ef1 r\u00f5 r\u00e0ng, \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 t\u00ednh tr\u1ef1c quan. <\/p>\n\n\n\n<p>Phi\u00ean b\u1ea3n \u0111\u1ed9ng (GIF) c\u1ee7a logo b\u1eaft \u0111\u1ea7u b\u1eb1ng h\u00ecnh \u1ea3nh hai con \u0111\u01b0\u1eddng giao nhau, sau \u0111\u00f3 h\u00ecnh th\u00e0nh ch\u1eef &#8220;Uber,&#8221; t\u01b0\u1ee3ng tr\u01b0ng cho s\u1ef1 ti\u1ebfn b\u01b0\u1edbc v\u00e0 kh\u00e1m ph\u00e1 nh\u1eefng con \u0111\u01b0\u1eddng m\u1edbi. Logo n\u00e0y ph\u1ea3n \u00e1nh s\u1ef1 t\u0103ng tr\u01b0\u1edfng, an to\u00e0n v\u00e0 t\u1ea7m nh\u00ecn h\u01b0\u1edbng v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a Uber.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3.10. McDonald<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-McDonald.jpg\" alt=\"\" class=\"wp-image-54088\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-McDonald.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-McDonald-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-McDonald-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>M\u1eabu logo c\u00f4ng ty \u0111a qu\u1ed1c gia McDonald<\/em><\/p>\n\n\n\n<p>McDonald&#8217;s, th\u00e0nh l\u1eadp n\u0103m 1940, l\u00e0 m\u1ed9t trong nh\u1eefng chu\u1ed7i nh\u00e0 h\u00e0ng th\u1ee9c \u0103n nhanh l\u1edbn nh\u1ea5t v\u00e0 n\u1ed5i ti\u1ebfng nh\u1ea5t th\u1ebf gi\u1edbi. V\u1edbi h\u01a1n 41,000 nh\u00e0 h\u00e0ng t\u1ea1i 119 qu\u1ed1c gia, McDonald&#8217;s ph\u1ee5c v\u1ee5 h\u01a1n 70 tri\u1ec7u kh\u00e1ch h\u00e0ng m\u1ed7i ng\u00e0y. C\u00f4ng ty n\u1ed5i ti\u1ebfng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m bi\u1ec3u t\u01b0\u1ee3ng nh\u01b0 Big Mac, McNuggets, v\u00e0 Happy Meal. Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf ph\u1ee5c v\u1ee5 \u0111\u1ed3 \u0103n, McDonald&#8217;s c\u00f2n c\u00f3 m\u00f4 h\u00ecnh kinh doanh m\u1ea1nh m\u1ebd d\u1ef1a tr\u00ean vi\u1ec7c s\u1edf h\u1eefu ho\u1eb7c thu\u00ea d\u00e0i h\u1ea1n c\u00e1c b\u1ea5t \u0111\u1ed9ng s\u1ea3n c\u1ee7a c\u00e1c nh\u00e0 h\u00e0ng nh\u01b0\u1ee3ng quy\u1ec1n<\/p>\n\n\n\n<p>Logo c\u1ee7a McDonald&#8217;s, \u0111\u1eb7c bi\u1ec7t v\u1edbi h\u00ecnh \u1ea3nh ch\u1eef &#8220;M&#8221; m\u00e0u v\u00e0ng, kh\u00f4ng ch\u1ec9 l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng \u0111\u01a1n gi\u1ea3n m\u00e0 c\u00f2n mang nh\u1eefng \u00fd ngh\u0129a s\u00e2u xa h\u01a1n. M\u00e0u v\u00e0ng r\u1ef1c r\u1ee1 t\u01b0\u1ee3ng tr\u01b0ng cho ni\u1ec1m vui, s\u1ef1 l\u1ea1c quan v\u00e0 d\u1ec5 nh\u1eadn di\u1ec7n t\u1eeb xa, trong khi m\u00e0u \u0111\u1ecf th\u1ec3 hi\u1ec7n s\u1ef1 nhi\u1ec7t huy\u1ebft, n\u0103ng \u0111\u1ed9ng v\u00e0 k\u00edch th\u00edch s\u1ef1 th\u00e8m \u0103n. <\/p>\n\n\n\n<p>Ch\u1eef &#8220;M&#8221; kh\u00f4ng ch\u1ec9 \u0111\u1ea1i di\u1ec7n cho t\u00ean c\u00f4ng ty m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch l\u00e0 c\u00f3 th\u1ec3 t\u1ea1o ra c\u1ea3m gi\u00e1c g\u1ea7n g\u0169i, g\u1ee3i li\u00ean t\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 an to\u00e0n v\u00e0 tho\u1ea3i m\u00e1i, t\u1eeb \u0111\u00f3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch tinh t\u1ebf. Logo n\u00e0y \u0111\u00e3 tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng quen thu\u1ed9c, c\u00f3 s\u1ee9c lan t\u1ecfa to\u00e0n c\u1ea7u v\u00e0 g\u1eafn li\u1ec1n v\u1edbi gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a McDonald&#8217;s: s\u1ef1 ti\u1ec7n l\u1ee3i, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 ni\u1ec1m vui trong tr\u1ea3i nghi\u1ec7m \u0103n u\u1ed1ng. <\/p>\n\n\n\n<p>Th\u00f4ng qua h\u00ecnh \u1ea3nh &#8220;Golden Arches,&#8221; McDonald&#8217;s kh\u00f4ng ch\u1ec9 t\u1ea1o d\u1ea5u \u1ea5n s\u00e2u \u0111\u1eadm v\u1ec1 m\u1eb7t th\u1ecb gi\u00e1c m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1edbi b\u1ea3n s\u1eafc ri\u00eang bi\u1ec7t, mang t\u00ednh b\u1ec1n v\u1eefng v\u00e0 ph\u1ed5 bi\u1ebfn tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n\n\n\n<p class=\"has-text-color has-background has-link-color wp-elements-a3c91dbe376c688963c0c7f33f1a391f\" style=\"color:#013189;background-color:#e6efff\"><em>&gt;T\u00ecm hi\u1ec3u ng\u00e0y v\u1ec1 <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-logo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>D\u1ecaCH V\u1ee4 THI\u1ebeT K\u1ebe LOGO<\/strong><\/a>&nbsp;chuy\u00ean nghi\u1ec7p c\u1ee7a Sao Kim Branding. Ch\u00fang t\u00f4i s\u1ebd c\u1ee5 th\u1ec3 h\u00f3a mong mu\u1ed1n c\u1ee7a b\u1ea1n trong d\u1ef1 \u00e1n thi\u1ebft k\u1ebf logo c\u00f4ng ty \u0111a qu\u1ed1c gia.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3.11. British Petroleum (BP)<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-british-petroleum.jpg\" alt=\"\" class=\"wp-image-54089\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-british-petroleum.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-british-petroleum-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-british-petroleum-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>M\u1eabu logo c\u00f4ng ty \u0111a qu\u1ed1c gia British Petroleum<\/em><\/p>\n\n\n\n<p>British Petroleum (BP) l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty d\u1ea7u kh\u00ed \u0111a qu\u1ed1c gia l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, c\u00f3 tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i London, Anh. \u0110\u01b0\u1ee3c x\u1ebfp v\u00e0o nh\u00f3m &#8220;si\u00eau c\u00f4ng ty&#8221; d\u1ea7u kh\u00ed, BP ho\u1ea1t \u0111\u1ed9ng trong h\u1ea7u h\u1ebft c\u00e1c l\u0129nh v\u1ef1c c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p d\u1ea7u kh\u00ed, t\u1eeb th\u0103m d\u00f2 v\u00e0 khai th\u00e1c, l\u1ecdc d\u1ea7u, \u0111\u1ebfn ph\u00e2n ph\u1ed1i v\u00e0 kinh doanh. T\u00ednh \u0111\u1ebfn n\u0103m 2018, BP ho\u1ea1t \u0111\u1ed9ng t\u1ea1i g\u1ea7n 80 qu\u1ed1c gia, v\u1edbi s\u1ea3n l\u01b0\u1ee3ng kho\u1ea3ng 3,7 tri\u1ec7u th\u00f9ng d\u1ea7u m\u1ed7i ng\u00e0y v\u00e0 tr\u1eef l\u01b0\u1ee3ng \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh \u0111\u1ea1t g\u1ea7n 20 t\u1ef7 th\u00f9ng d\u1ea7u t\u01b0\u01a1ng \u0111\u01b0\u01a1ng.<\/p>\n\n\n\n<p>Logo m\u1edbi c\u1ee7a British Petroleum (BP), ra \u0111\u1eddi n\u0103m 2000, \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc ngo\u1eb7t quan tr\u1ecdng trong nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty. T\u1eeb c\u00e1i t\u00ean &#8220;British Petroleum,&#8221; BP chuy\u1ec3n sang \u00fd ngh\u0129a m\u1edbi &#8220;Beyond Petroleum&#8221; (H\u01a1n c\u1ea3 d\u1ea7u kh\u00ed), nh\u1eb1m th\u1ec3 hi\u1ec7n s\u1ef1 cam k\u1ebft v\u1edbi c\u00e1c ngu\u1ed3n n\u0103ng l\u01b0\u1ee3ng b\u1ec1n v\u1eefng. Logo \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u1edfi Landor Associates v\u1edbi h\u00ecnh \u1ea3nh c\u00e1ch \u0111i\u1ec7u c\u1ee7a m\u1eb7t tr\u1eddi Helios t\u1eeb th\u1ea7n tho\u1ea1i Hy L\u1ea1p, mang m\u00e0u s\u1eafc g\u1eafn li\u1ec1n v\u1edbi thi\u00ean nhi\u00ean, t\u01b0\u1ee3ng tr\u01b0ng cho s\u1ef1 h\u00f2a nh\u1eadp, \u0111\u1ed5i m\u1edbi v\u00e0 h\u01b0\u1edbng t\u1edbi t\u01b0\u01a1ng lai c\u1ee7a n\u0103ng l\u01b0\u1ee3ng xanh, v\u01b0\u1ee3t ra ngo\u00e0i l\u0129nh v\u1ef1c d\u1ea7u kh\u00ed truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3.12. Ericsson<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-ericsson.jpg\" alt=\"\" class=\"wp-image-54090\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-ericsson.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-ericsson-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-ericsson-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>M\u1eabu logo c\u00f4ng ty \u0111a qu\u1ed1c gia Ericsson<\/em><\/p>\n\n\n\n<p>Ericsson l\u00e0 t\u1eadp \u0111o\u00e0n vi\u1ec5n th\u00f4ng h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1876, chuy\u00ean cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p h\u1ea1 t\u1ea7ng vi\u1ec5n th\u00f4ng v\u00e0 d\u1eabn \u0111\u1ea7u trong l\u0129nh v\u1ef1c 5G. V\u1edbi kho\u1ea3ng 100.000 nh\u00e2n vi\u00ean t\u1ea1i h\u01a1n 180 qu\u1ed1c gia, Ericsson \u0111\u00e3 tri\u1ec3n khai h\u01a1n 147 m\u1ea1ng 5G tr\u00ean 63 qu\u1ed1c gia. Doanh thu n\u0103m 2023 c\u1ee7a c\u00f4ng ty \u0111\u1ea1t 25,5 t\u1ef7 USD, b\u1ea5t ch\u1ea5p th\u00e1ch th\u1ee9c t\u1eeb th\u1ecb tr\u01b0\u1eddng B\u1eafc M\u1ef9<\/p>\n\n\n\n<p>Logo c\u1ee7a Ericsson l\u00e0 m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng mang t\u00ednh t\u1ed1i gi\u1ea3n nh\u01b0ng l\u1ea1i ch\u1ee9a \u0111\u1ef1ng nhi\u1ec1u \u00fd ngh\u0129a s\u00e2u s\u1eafc v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Thi\u1ebft k\u1ebf n\u1ed5i b\u1eadt v\u1edbi ba \u0111\u01b0\u1eddng ch\u00e9o song song, \u0111\u1ea1i di\u1ec7n cho s\u1ef1 k\u1ebft n\u1ed1i, ti\u1ebfn b\u1ed9 v\u00e0 b\u1ec1n v\u1eefng trong ng\u00e0nh vi\u1ec5n th\u00f4ng. C\u00e1c \u0111\u01b0\u1eddng ch\u00e9o n\u00e0y \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp ch\u00e9o nhau, t\u1ea1o c\u1ea3m gi\u00e1c chuy\u1ec3n \u0111\u1ed9ng, th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u1ed5i m\u1edbi li\u00ean t\u1ee5c \u2013 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a Ericsson.<\/p>\n\n\n\n<p>\u0110\u00e1ng ch\u00fa \u00fd, ba \u0111\u01b0\u1eddng ch\u00e9o n\u00e0y \u0111\u01b0\u1ee3c c\u00e1ch \u0111i\u1ec7u t\u1eeb ch\u1eef &#8220;E&#8221; trong t\u00ean c\u00f9a th\u01b0\u01a1ng hi\u1ec7u &#8220;Ericsson,&#8221; t\u1ea1o n\u00ean s\u1ef1 k\u1ebft h\u1ee3p h\u00e0i h\u00f2a gi\u1eefa bi\u1ec3u t\u01b0\u1ee3ng v\u00e0 t\u00ean th\u01b0\u01a1ng hi\u1ec7u. S\u1ef1 s\u1eafp x\u1ebfp n\u00e0y kh\u00f4ng ch\u1ec9 t\u0103ng c\u01b0\u1eddng t\u00ednh nh\u1eadn di\u1ec7n m\u00e0 c\u00f2n nh\u1ea5n m\u1ea1nh cam k\u1ebft c\u1ee7a Ericsson trong vi\u1ec7c kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n v\u00e0 k\u1ebft n\u1ed1i th\u1ebf gi\u1edbi. Logo tr\u1edf n\u00ean tinh g\u1ecdn v\u00e0 c\u00e2n \u0111\u1ed1i, \u0111\u1ed3ng th\u1eddi th\u1ec3 hi\u1ec7n phong c\u00e1ch hi\u1ec7n \u0111\u1ea1i, ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng thi\u1ebft k\u1ebf to\u00e0n c\u1ea7u.<\/p>\n\n\n\n<p>M\u00e0u xanh lam \u0111\u1eadm trong logo l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng cho s\u1ef1 tin c\u1eady, chuy\u00ean nghi\u1ec7p v\u00e0 \u1ed5n \u0111\u1ecbnh, nh\u1eefng gi\u00e1 tr\u1ecb then ch\u1ed1t m\u00e0 Ericsson lu\u00f4n h\u01b0\u1edbng t\u1edbi trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 vi\u1ec5n th\u00f4ng. T\u1ed5ng th\u1ec3, logo c\u1ee7a Ericsson l\u00e0 s\u1ef1 h\u00f2a quy\u1ec7n gi\u1eefa t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng v\u00e0 \u00fd ngh\u0129a th\u01b0\u01a1ng hi\u1ec7u, kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u c\u1ee7a c\u00f4ng ty trong ng\u00e0nh c\u00f4ng ngh\u1ec7 to\u00e0n c\u1ea7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3.13. Shopee<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-shopee.jpg\" alt=\"\" class=\"wp-image-54091\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-shopee.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-shopee-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-shopee-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>M\u1eabu logo c\u00f4ng ty \u0111a qu\u1ed1c gia Shopee<\/em><\/p>\n\n\n\n<p>Shopee, th\u00e0nh l\u1eadp n\u0103m 2015, l\u00e0 n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u t\u1ea1i \u0110\u00f4ng Nam \u00c1, thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a t\u1eadp \u0111o\u00e0n Sea Limited. N\u0103m 2023, Shopee \u0111\u1ea1t doanh thu 9 t\u1ef7 USD v\u00e0 t\u1ed5ng gi\u00e1 tr\u1ecb h\u00e0ng h\u00f3a (GMV) l\u00ean \u0111\u1ebfn 78,5 t\u1ef7 USD. Shopee c\u00f3 295 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u, trong \u0111\u00f3 Indonesia l\u00e0 th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u1ea5t v\u1edbi 103 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng. \u1ee8ng d\u1ee5ng c\u1ee7a Shopee c\u0169ng \u0111\u01b0\u1ee3c t\u1ea3i xu\u1ed1ng 144 tri\u1ec7u l\u1ea7n trong n\u0103m 2023, kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong khu v\u1ef1c<\/p>\n\n\n\n<p>Logo c\u1ee7a Shopee l\u00e0 m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng \u0111\u1eb7c tr\u01b0ng v\u1edbi h\u00ecnh \u1ea3nh chi\u1ebfc t\u00fai mua s\u1eafm m\u00e0u cam, th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng b\u1ea3n ch\u1ea5t th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. M\u00e0u cam trong logo t\u01b0\u1ee3ng tr\u01b0ng cho s\u1ef1 s\u00e1ng t\u1ea1o, n\u0103ng \u0111\u1ed9ng v\u00e0 tr\u00e0n \u0111\u1ea7y n\u0103ng l\u01b0\u1ee3ng, \u0111\u1eb7c bi\u1ec7t thu h\u00fat gi\u1edbi tr\u1ebb. S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa m\u00e0u cam v\u00e0 m\u00e0u tr\u1eafng mang l\u1ea1i c\u1ea3m gi\u00e1c t\u01b0\u01a1i m\u1edbi, hi\u1ec7n \u0111\u1ea1i, nh\u01b0ng v\u1eabn nh\u1eb9 nh\u00e0ng v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn. Font ch\u1eef sans-serif kh\u00f4ng ch\u00e2n, v\u1edbi phong c\u00e1ch vi\u1ebft hoa ch\u1eef c\u00e1i \u0111\u1ea7u, t\u1ea1o ra s\u1ef1 th\u00e2n thi\u1ec7n v\u00e0 d\u1ec5 nh\u1eadn bi\u1ebft, ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng s\u1ea3n ph\u1ea9m ph\u1ed5 th\u00f4ng c\u1ee7a Shopee.<\/p>\n\n\n\n<p>Logo n\u00e0y kh\u00f4ng ch\u1ec9 g\u1ee3i nh\u1eafc ngay l\u1eadp t\u1ee9c \u0111\u1ebfn vi\u1ec7c mua s\u1eafm m\u00e0 c\u00f2n g\u1eedi th\u00f4ng \u0111i\u1ec7p r\u1eb1ng Shopee l\u00e0 n\u01a1i cung c\u1ea5p \u0111a d\u1ea1ng c\u00e1c lo\u1ea1i h\u00e0ng h\u00f3a, t\u1eeb th\u1eddi trang, m\u1ef9 ph\u1ea9m \u0111\u1ebfn h\u00e0ng ti\u00eau d\u00f9ng v\u00e0 \u0111i\u1ec7n t\u1eed. T\u1ed5ng th\u1ec3 thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n nh\u01b0ng hi\u1ec7u qu\u1ea3, d\u1ec5 nh\u1eadn di\u1ec7n v\u00e0 g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3.14. Pepsico<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-pepsico.jpg\" alt=\"\" class=\"wp-image-54092\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-pepsico.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-pepsico-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-pepsico-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>M\u1eabu logo c\u00f4ng ty \u0111a qu\u1ed1c gia Pepsico<\/em><\/p>\n\n\n\n<p>PepsiCo l\u00e0 m\u1ed9t t\u1eadp \u0111o\u00e0n th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 h\u01a1n m\u1ed9t t\u1ef7 l\u1ea7n m\u1ed7i ng\u00e0y t\u1ea1i h\u01a1n 200 qu\u1ed1c gia v\u00e0 v\u00f9ng l\u00e3nh th\u1ed5. N\u0103m 2023, PepsiCo \u0111\u1ea1t doanh thu h\u01a1n 86 t\u1ef7 USD, v\u1edbi danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng bao g\u1ed3m c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng nh\u01b0 Frito-Lay, Gatorade, Pepsi-Cola, Quaker v\u00e0 Tropicana. C\u00f4ng ty s\u1edf h\u1eefu 22 nh\u00e3n hi\u1ec7u l\u1edbn, m\u1ed7i nh\u00e3n hi\u1ec7u t\u1ea1o ra doanh thu b\u00e1n l\u1ebb h\u00e0ng n\u0103m h\u01a1n 1 t\u1ef7 USD<\/p>\n\n\n\n<p>Logo c\u1ee7a PepsiCo, thi\u1ebft k\u1ebf l\u1ea1i v\u00e0o n\u0103m 2001, mang nhi\u1ec1u t\u1ea7ng \u00fd ngh\u0129a \u0111\u1ea1i di\u1ec7n cho s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 t\u1ea7m \u1ea3nh h\u01b0\u1edfng to\u00e0n c\u1ea7u c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Bi\u1ec3u t\u01b0\u1ee3ng qu\u1ea3 \u0111\u1ecba c\u1ea7u \u0111\u01b0\u1ee3c l\u00e0m n\u1ed5i b\u1eadt v\u1edbi c\u00e1c \u0111\u01b0\u1eddng song song v\u00e0 kinh tuy\u1ebfn nhi\u1ec1u m\u00e0u s\u1eafc, t\u01b0\u1ee3ng tr\u01b0ng cho s\u1ef1 \u0111a d\u1ea1ng c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n tr\u00ean n\u0103m ch\u00e2u. M\u1ed7i m\u00e0u s\u1eafc mang m\u1ed9t th\u00f4ng \u0111i\u1ec7p ri\u00eang: m\u00e0u xanh t\u01b0\u1ee3ng tr\u01b0ng cho n\u01b0\u1edbc s\u1ea1ch, xanh l\u00e1 cho s\u1ee9c kh\u1ecfe, cam cho n\u01b0\u1edbc tr\u00e1i c\u00e2y, v\u00e0 tr\u1eafng cho c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa. Qu\u1ea3 \u0111\u1ecba c\u1ea7u \u0111\u01b0\u1ee3c \u0111\u1eb7t nghi\u00eang, bi\u1ec3u th\u1ecb cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u00e0 kh\u00f4ng ng\u1eebng v\u01b0\u01a1n l\u00ean.<\/p>\n\n\n\n<p>T\u00ean th\u01b0\u01a1ng hi\u1ec7u PepsiCo \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng font ch\u1eef kh\u00f4ng ch\u00e2n l\u1edbn, m\u00e0u xanh d\u01b0\u01a1ng, th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u00e1ng tin c\u1eady, quy m\u00f4 to\u00e0n c\u1ea7u v\u00e0 kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. Logo c\u00f4ng ty \u0111a qu\u1ed1c gia n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng v\u1ec1 h\u00ecnh \u1ea3nh m\u00e0 c\u00f2n mang th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd v\u1ec1 s\u1ef1 \u0111a d\u1ea1ng trong s\u1ea3n ph\u1ea9m v\u00e0 cam k\u1ebft c\u1ee7a PepsiCo v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng, s\u1ee9c kh\u1ecfe v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n to\u00e0n c\u1ea7u. S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa qu\u1ea3 \u0111\u1ecba c\u1ea7u v\u00e0 t\u00ean th\u01b0\u01a1ng hi\u1ec7u cho th\u1ea5y s\u1ef1 k\u1ebft n\u1ed1i c\u1ee7a c\u00f4ng ty v\u1edbi th\u1ebf gi\u1edbi, c\u00f9ng v\u1edbi cam k\u1ebft mang l\u1ea1i s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ebfn m\u1ecdi n\u01a1i tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3.15. La Roche-Posay<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-laroche-posay.jpg\" alt=\"\" class=\"wp-image-54093\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-laroche-posay.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-laroche-posay-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-laroche-posay-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>M\u1eabu logo c\u00f4ng ty \u0111a qu\u1ed1c gia La Roche-Posay<\/em><\/p>\n\n\n\n<p>Roche, t\u00ean \u0111\u1ea7y \u0111\u1ee7 F. Hoffmann-La Roche AG, l\u00e0 m\u1ed9t c\u00f4ng ty ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u0111a qu\u1ed1c gia c\u1ee7a Th\u1ee5y S\u0129, ho\u1ea1t \u0111\u1ed9ng to\u00e0n c\u1ea7u v\u1edbi hai l\u0129nh v\u1ef1c ch\u00ednh: D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Ch\u1ea9n \u0111o\u00e1n. Tr\u1ee5 s\u1edf ch\u00ednh \u0111\u1eb7t t\u1ea1i Basel, Roche l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi v\u00e0 l\u00e0 nh\u00e0 cung c\u1ea5p h\u00e0ng \u0111\u1ea7u c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111i\u1ec1u tr\u1ecb ung th\u01b0. <\/p>\n\n\n\n<p>N\u0103m 2023, Roche \u0111\u1ee9ng th\u1ee9 76 trong b\u1ea3ng x\u1ebfp h\u1ea1ng Forbes Global 2000. C\u00f4ng ty m\u1eb9 Roche Holding AG c\u00f3 c\u1ed5 phi\u1ebfu ni\u00eam y\u1ebft tr\u00ean S\u00e0n giao d\u1ecbch ch\u1ee9ng kho\u00e1n Th\u1ee5y S\u0129 (SIX).<\/p>\n\n\n\n<p>Logo c\u1ee7a La Roche-Posay, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m ch\u0103m s\u00f3c da h\u00e0ng \u0111\u1ea7u c\u1ee7a Ph\u00e1p, to\u00e1t l\u00ean v\u1ebb chuy\u00ean nghi\u1ec7p v\u00e0 tinh t\u1ebf. T\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c b\u1ed1 tr\u00ed th\u00e0nh hai d\u00f2ng, v\u1edbi d\u00f2ng d\u01b0\u1edbi l\u00e0 c\u00e2u tagline \u201cLaboratoire Dermatologique\u201d th\u1ec3 hi\u1ec7n t\u00ednh chuy\u00ean m\u00f4n cao. \u0110i\u1ec3m nh\u1ea5n c\u1ee7a logo l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng h\u00ecnh ch\u1eef nh\u1eadt xanh d\u01b0\u01a1ng nh\u1ea1t, g\u1ee3i nh\u1edb v\u1ec1 ngu\u1ed3n g\u1ed1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u t\u1eeb su\u1ed1i n\u01b0\u1edbc n\u00f3ng n\u1ed5i ti\u1ebfng. <\/p>\n\n\n\n<p>Font ch\u1eef sans-serif hi\u1ec7n \u0111\u1ea1i v\u00e0 tinh t\u1ebf kh\u00f4ng ch\u1ec9 t\u1ea1o c\u1ea3m gi\u00e1c thanh l\u1ecbch m\u00e0 c\u00f2n ph\u1ea3n \u00e1nh s\u1ef1 \u0111\u1ed5i m\u1edbi, c\u1eadp nh\u1eadt, \u0111\u1ed3ng th\u1eddi gi\u1eef v\u1eefng gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng. Thi\u1ebft k\u1ebf t\u1ed1i gi\u1ea3n nh\u01b0ng \u1ea5n t\u01b0\u1ee3ng, gi\u00fap logo d\u1ec5 nh\u1eadn di\u1ec7n v\u00e0 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf trong ng\u00e0nh d\u01b0\u1ee3c m\u1ef9 ph\u1ea9m, n\u01a1i m\u00e0 s\u1ef1 tin c\u1eady v\u00e0 chuy\u00ean m\u00f4n l\u00e0 y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3.16. Adobe Inc.<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-adobe.jpg\" alt=\"\" class=\"wp-image-54095\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-adobe.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-adobe-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-adobe-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>M\u1eabu logo c\u00f4ng ty \u0111a qu\u1ed1c gia Adobe Inc.<\/em><\/p>\n\n\n\n<p>Adobe Inc. l\u00e0 m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 ph\u1ea7n m\u1ec1m h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi c\u00f3 tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i San Jose, California, Hoa K\u1ef3. \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1982, Adobe n\u1ed5i ti\u1ebfng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ea7n m\u1ec1m s\u00e1ng t\u1ea1o nh\u01b0 Photoshop, Illustrator, v\u00e0 Premiere Pro, c\u0169ng nh\u01b0 n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd t\u00e0i li\u1ec7u PDF, Adobe Acrobat. <\/p>\n\n\n\n<p>Hi\u1ec7n nay, Adobe \u0111\u00e3 m\u1edf r\u1ed9ng danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 d\u1ef1a tr\u00ean \u0111\u00e1m m\u00e2y nh\u01b0 Adobe Creative Cloud v\u00e0 Adobe Experience Cloud, h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf, nhi\u1ebfp \u1ea3nh gia, v\u00e0 c\u00e1c doanh nghi\u1ec7p tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n\n\n\n<p>Logo c\u1ee7a Adobe, \u0111\u01b0\u1ee3c tinh ch\u1ec9nh l\u1ea1i v\u00e0o n\u0103m 2020, s\u1eed d\u1ee5ng b\u1ea3ng m\u00e0u \u0111\u1ecf v\u00e0 tr\u1eafng \u0111\u1ed3ng nh\u1ea5t, nh\u1ea5n m\u1ea1nh s\u1ef1 k\u1ebft n\u1ed1i v\u00e0 t\u00ednh d\u1ec5 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec3m n\u1ed5i b\u1eadt trong logo l\u00e0 ch\u1eef &#8220;A&#8221; c\u00e1ch \u0111i\u1ec7u, mang \u00fd ngh\u0129a bi\u1ec3u tr\u01b0ng cho t\u00ean g\u1ecdi v\u00e0 di s\u1ea3n c\u1ee7a c\u00f4ng ty. Ch\u1eef &#8220;A&#8221; n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng hi\u1ec7n \u0111\u1ea1i m\u00e0 c\u00f2n g\u1ee3i \u00fd v\u1ec1 s\u1ef1 ti\u1ebfn b\u1ed9 v\u00e0 t\u01b0\u01a1ng lai c\u1ee7a Adobe, v\u1edbi h\u00ecnh d\u00e1ng gi\u1ed1ng m\u0169i t\u00ean h\u01b0\u1edbng l\u00ean. Font ch\u1eef v\u00e0 m\u00e0u s\u1eafc \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ed1i gi\u1ea3n, t\u1ea1o s\u1ef1 tinh t\u1ebf v\u00e0 hi\u1ec7n \u0111\u1ea1i, trong khi v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c s\u1ef1 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3.17. IBM<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-IBM.jpg\" alt=\"\" class=\"wp-image-54096\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-IBM.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-IBM-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-IBM-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>M\u1eabu logo c\u00f4ng ty \u0111a qu\u1ed1c gia IBM<\/em><\/p>\n\n\n\n<p>IBM, hay International Business Machines, l\u00e0 m\u1ed9t trong nh\u1eefng t\u1eadp \u0111o\u00e0n c\u00f4ng ngh\u1ec7 th\u00f4ng tin h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1911 v\u00e0 c\u00f3 tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i Armonk, New York. <\/p>\n\n\n\n<p>C\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng qua b\u1ed1n m\u1ea3ng ch\u00ednh: Ph\u1ea7n m\u1ec1m, T\u01b0 v\u1ea5n, C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng, v\u00e0 T\u00e0i ch\u00ednh. N\u0103m 2023, IBM \u0111\u1ea1t doanh thu 61,9 t\u1ef7 USD, v\u1edbi t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd \u0111\u1ebfn t\u1eeb ph\u1ea7n m\u1ec1m v\u00e0 d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c l\u0129nh v\u1ef1c \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y lai (hybrid cloud) v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI).<\/p>\n\n\n\n<p>Logo c\u1ee7a IBM phi\u00ean \u0111\u01b0\u1ee3c ch\u1ec9nh s\u1eeda v\u00e0o n\u0103m 1972 b\u1edfi nh\u00e0 thi\u1ebft k\u1ebf huy\u1ec1n tho\u1ea1i Paul Rand n\u1ed5i b\u1eadt v\u1edbi t\u00e1m s\u1ecdc ngang thay cho m\u01b0\u1eddi ba s\u1ecdc ban \u0111\u1ea7u. S\u1ecdc ngang n\u00e0y t\u01b0\u1ee3ng tr\u01b0ng cho s\u1ef1 nhanh ch\u00f3ng v\u00e0 n\u0103ng \u0111\u1ed9ng trong h\u1ec7 th\u1ed1ng s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i c\u1ee7a c\u00f4ng ty, ch\u1ee9 kh\u00f4ng li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn h\u1ec7 th\u1ed1ng 8-bit nh\u01b0 th\u01b0\u1eddng hi\u1ec3u. <\/p>\n\n\n\n<p>M\u00e0u xanh lam nh\u1ea1t trong logo mang l\u1ea1i c\u1ea3m gi\u00e1c \u00eam d\u1ecbu v\u00e0 th\u1ec3 hi\u1ec7n s\u1ef1 \u1ed5n \u0111\u1ecbnh, \u0111\u00e1ng tin c\u1eady, trung th\u00e0nh, v\u00e0 s\u00e1ng t\u1ea1o. T\u1ed5ng th\u1ec3, logo ph\u1ea3n \u00e1nh s\u1ee9c m\u1ea1nh, s\u1ef1 chuy\u00ean nghi\u1ec7p, v\u00e0 cam k\u1ebft kh\u00f4ng ng\u1eebng c\u1ee7a IBM trong c\u00f4ng vi\u1ec7c v\u00e0 c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3.18. Amazon<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-amazon.jpg\" alt=\"\" class=\"wp-image-54097\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-amazon.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-amazon-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-amazon-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>M\u1eabu logo c\u00f4ng ty \u0111a qu\u1ed1c gia Amazon<\/em><\/p>\n\n\n\n<p>Amazon l\u00e0 m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 \u0111a qu\u1ed1c gia c\u1ee7a M\u1ef9  \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1994 b\u1edfi Jeff Bezos v\u1edbi tr\u1ecdng t\u00e2m ch\u00ednh v\u00e0o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y, truy\u1ec1n ph\u00e1t k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, Amazon \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng ty c\u00f4ng ngh\u1ec7 l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, \u0111\u1ea1t gi\u00e1 tr\u1ecb v\u1ed1n h\u00f3a th\u1ecb tr\u01b0\u1eddng l\u00ean t\u1edbi 1,53 ngh\u00ecn t\u1ef7 USD v\u00e0o th\u00e1ng 1 n\u0103m 2024.<\/p>\n\n\n\n<p>Amazon n\u1ed5i ti\u1ebfng kh\u00f4ng ch\u1ec9 v\u1edbi m\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u00e0 c\u00f2n v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 \u0111\u00e1m m\u00e2y Amazon Web Services (AWS), \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c c\u00e1ch m\u1ea1ng h\u00f3a c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p. C\u00f4ng ty c\u0169ng m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, trong \u0111\u00f3 c\u00f3 vi\u1ec7c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam n\u0103m 2018 nh\u1eb1m h\u1ed7 tr\u1ee3 nh\u00e0 b\u00e1n h\u00e0ng Vi\u1ec7t Nam ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u\u200b<\/p>\n\n\n\n<p>Logo hi\u1ec7n t\u1ea1i c\u1ee7a Amazon, ra m\u1eaft t\u1eeb n\u0103m 2000 v\u00e0 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u1edfi Turner Duckworth, l\u00e0 m\u1ed9t trong nh\u1eefng bi\u1ec3u t\u01b0\u1ee3ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 nh\u1ea5t trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. \u0110i\u1ec3m nh\u1ea5n ch\u00ednh l\u00e0 \u0111\u01b0\u1eddng cong m\u00e0u cam, k\u00e9o d\u00e0i t\u1eeb ch\u1eef &#8220;A&#8221; \u0111\u1ebfn &#8220;Z&#8221;, kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n n\u1ee5 c\u01b0\u1eddi m\u00e0 c\u00f2n ng\u1ee5 \u00fd r\u1eb1ng Amazon cung c\u1ea5p m\u1ecdi th\u1ee9 t\u1eeb A \u0111\u1ebfn Z, nh\u1eb1m \u0111\u1ea3m b\u1ea3o s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. Thi\u1ebft k\u1ebf n\u00e0y ph\u1ea3n \u00e1nh th\u00f4ng \u0111i\u1ec7p v\u1ec1 s\u1ef1 \u0111a d\u1ea1ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 to\u00e0n di\u1ec7n c\u1ee7a Amazon.<\/p>\n\n\n\n<p>V\u1ec1 m\u1eb7t th\u1ea9m m\u1ef9, logo c\u1ee7a Amazon \u0111\u00e3 ph\u00e1t tri\u1ec3n t\u1eeb c\u00e1c y\u1ebfu t\u1ed1 ph\u1ee9c t\u1ea1p sang phong c\u00e1ch t\u1ed1i gi\u1ea3n, s\u1ea1ch s\u1ebd v\u00e0 d\u1ec5 nh\u1eadn di\u1ec7n. Font ch\u1eef Officina sans bold hi\u1ec7n \u0111\u1ea1i k\u1ebft h\u1ee3p v\u1edbi n\u1ee5 c\u01b0\u1eddi m\u00e0u cam t\u1ea1o ra s\u1ef1 h\u00e0i h\u00f2a, \u0111\u1ed3ng th\u1eddi nh\u1ea5n m\u1ea1nh s\u1ee9 m\u1ec7nh c\u1ee7a Amazon l\u00e0 mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m mua s\u1eafm li\u1ec1n m\u1ea1ch v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cao cho kh\u00e1ch h\u00e0ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. N\u1ee5 c\u01b0\u1eddi c\u1ee7a Amazon \u0111\u00e3 tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng c\u1ed1t l\u00f5i kh\u00f4ng ch\u1ec9 tr\u00ean logo m\u00e0 c\u00f2n xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c h\u1ed9p v\u1eadn chuy\u1ec3n, t\u1ea1o li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng trong m\u1ed7i l\u1ea7n nh\u1eadn h\u00e0ng, t\u1eeb \u0111\u00f3 c\u1ee7ng c\u1ed1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>M\u00e0u s\u1eafc ch\u1ee7 \u0111\u1ea1o \u2013 cam v\u00e0 \u0111en \u2013 kh\u00f4ng ch\u1ec9 t\u1ea1o s\u1ef1 t\u01b0\u01a1ng ph\u1ea3n n\u1ed5i b\u1eadt m\u00e0 c\u00f2n truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u1ec1 s\u1ef1 vui v\u1ebb, n\u0103ng \u0111\u1ed9ng (m\u00e0u cam) v\u00e0 s\u1ef1 chuy\u00ean nghi\u1ec7p, \u1ed5n \u0111\u1ecbnh (m\u00e0u \u0111en). Qua nhi\u1ec1u l\u1ea7n tinh ch\u1ec9nh logo, Amazon \u0111\u00e3 chuy\u1ec3n d\u1ea7n t\u1eeb h\u00ecnh \u1ea3nh con s\u00f4ng ban \u0111\u1ea7u sang bi\u1ec3u t\u01b0\u1ee3ng ph\u1ea3n \u00e1nh s\u1ef1 m\u1edf r\u1ed9ng to\u00e0n c\u1ea7u, s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u mua s\u1eafm ng\u00e0y c\u00e0ng \u0111a d\u1ea1ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3.19. Gilead Sciences<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-gilead.jpg\" alt=\"\" class=\"wp-image-54098\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-gilead.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-gilead-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-gilead-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>M\u1eabu logo c\u00f4ng ty \u0111a qu\u1ed1c gia Gilead<\/em><\/p>\n\n\n\n<p>Gilead Sciences l\u00e0 m\u1ed9t c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m sinh h\u1ecdc h\u00e0ng \u0111\u1ea7u, chuy\u00ean ph\u00e1t tri\u1ec3n v\u00e0 cung c\u1ea5p c\u00e1c li\u1ec7u ph\u00e1p s\u00e1ng t\u1ea1o \u0111\u1ec3 \u0111i\u1ec1u tr\u1ecb nh\u1eefng c\u0103n b\u1ec7nh hi\u1ec3m ngh\u00e8o. Th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1987, Gilead n\u1ed5i ti\u1ebfng v\u1edbi nh\u1eefng \u0111\u1ed9t ph\u00e1 trong l\u0129nh v\u1ef1c \u0111i\u1ec1u tr\u1ecb HIV, vi\u00eam gan C v\u00e0 ung th\u01b0, mang \u0111\u1ebfn hy v\u1ecdng v\u00e0 c\u01a1 h\u1ed9i s\u1ed1ng cho h\u00e0ng tri\u1ec7u b\u1ec7nh nh\u00e2n tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. <\/p>\n\n\n\n<p>V\u1edbi s\u1ee9 m\u1ec7nh c\u1ea3i thi\u1ec7n cu\u1ed9c s\u1ed1ng th\u00f4ng qua nghi\u00ean c\u1ee9u v\u00e0 \u0111\u1ed5i m\u1edbi, Gilead kh\u00f4ng ng\u1eebng m\u1edf r\u1ed9ng danh m\u1ee5c s\u1ea3n ph\u1ea9m, t\u1eadp trung v\u00e0o c\u00e1c gi\u1ea3i ph\u00e1p \u0111i\u1ec1u tr\u1ecb ti\u00ean ti\u1ebfn nh\u1eb1m gi\u1ea3i quy\u1ebft nh\u1eefng th\u00e1ch th\u1ee9c s\u1ee9c kh\u1ecfe to\u00e0n c\u1ea7u.<\/p>\n\n\n\n<p>Logo c\u1ee7a Gilead th\u1ec3 hi\u1ec7n s\u1ef1 k\u1ebft h\u1ee3p h\u00e0i h\u00f2a gi\u1eefa bi\u1ec3u t\u01b0\u1ee3ng v\u00e0 ch\u1eef vi\u1ebft. Bi\u1ec3u t\u01b0\u1ee3ng chi\u1ebfc l\u00e1 m\u00e0u \u0111\u1ecf, \u0111\u01b0\u1ee3c bao quanh b\u1edfi \u0111\u01b0\u1eddng vi\u1ec1n gi\u1ed1ng h\u00ecnh chi\u1ebfc khi\u00ean, t\u01b0\u1ee3ng tr\u01b0ng cho s\u1ef1 b\u1ea3o v\u1ec7, s\u1ee9c kh\u1ecfe v\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi. Chi\u1ebfc l\u00e1 bi\u1ec3u th\u1ecb cho l\u0129nh v\u1ef1c sinh h\u1ecdc v\u00e0 y t\u1ebf, trong khi h\u00ecnh chi\u1ebfc khi\u00ean th\u1ec3 hi\u1ec7n s\u1ef1 b\u1ea3o v\u1ec7 v\u00e0 an to\u00e0n, ph\u00f9 h\u1ee3p v\u1edbi t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a Gilead trong vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c gi\u1ea3i ph\u00e1p y t\u1ebf ti\u00ean ti\u1ebfn.<\/p>\n\n\n\n<p>Font ch\u1eef \u0111\u01a1n gi\u1ea3n, hi\u1ec7n \u0111\u1ea1i v\u1edbi m\u00e0u x\u00e1m t\u1ed1i c\u1ee7a t\u00ean &#8220;GILEAD&#8221; to\u00e1t l\u00ean s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 \u0111\u00e1ng tin c\u1eady. Slogan &#8220;Creating Possible&#8221; \u0111\u1eb7t b\u00ean d\u01b0\u1edbi c\u00e0ng nh\u1ea5n m\u1ea1nh cam k\u1ebft c\u1ee7a c\u00f4ng ty trong vi\u1ec7c m\u1edf ra nh\u1eefng kh\u1ea3 n\u0103ng m\u1edbi trong l\u0129nh v\u1ef1c y h\u1ecdc, t\u1ea1o n\u00ean s\u1ef1 k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd v\u1edbi nh\u1eefng ti\u1ebfn b\u1ed9 v\u00e0 \u0111\u1ed9t ph\u00e1 trong \u0111i\u1ec1u tr\u1ecb s\u1ee9c kh\u1ecfe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3.20. Intel<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-intel.jpg\" alt=\"\" class=\"wp-image-54099\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-intel.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-intel-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/mau-logo-cong-ty-da-quoc-gia-intel-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>M\u1eabu logo c\u00f4ng ty \u0111a qu\u1ed1c gia Intel<\/em><\/p>\n\n\n\n<p>Intel Corporation l\u00e0 m\u1ed9t trong nh\u1eefng t\u1eadp \u0111o\u00e0n c\u00f4ng ngh\u1ec7 h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, chuy\u00ean v\u1ec1 s\u1ea3n xu\u1ea5t chip b\u00e1n d\u1eabn, b\u1ed9 vi x\u1eed l\u00fd v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan \u0111\u1ebfn \u0111i\u1ec7n to\u00e1n. \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1968 b\u1edfi Robert Noyce v\u00e0 Gordon Moore, Intel c\u00f3 tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i Santa Clara, California. C\u00f4ng ty \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn r\u1ed9ng r\u00e3i v\u1edbi c\u00e1c b\u1ed9 vi x\u1eed l\u00fd Intel Core, v\u1ed1n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong h\u00e0ng tri\u1ec7u m\u00e1y t\u00ednh tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n\n\n\n<p>Intel c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong c\u00e1c l\u0129nh v\u1ef1c \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), v\u00e0 Internet of Things (IoT). V\u1edbi doanh thu h\u00e0ng n\u0103m l\u00ean t\u1edbi h\u00e0ng ch\u1ee5c t\u1ef7 USD, Intel l\u00e0 m\u1ed9t trong nh\u1eefng t\u1eadp \u0111o\u00e0n c\u00f4ng ngh\u1ec7 l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi v\u00e0 l\u00e0 th\u00e0nh vi\u00ean c\u1ee7a S&amp;P 500 v\u00e0 Dow Jones Industrial Average<\/p>\n\n\n\n<p>Phi\u00ean b\u1ea3n logo m\u1edbi nh\u1ea5t c\u1ee7a Intel \u0111\u01b0\u1ee3c ra m\u1eaft v\u00e0o n\u0103m 2020 mang phong c\u00e1ch \u0111\u01a1n gi\u1ea3n, hi\u1ec7n \u0111\u1ea1i nh\u01b0ng v\u1eabn th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u00e1ng tin c\u1eady v\u00e0 b\u1ec1n v\u1eefng. C\u00e1c g\u00f3c c\u1ee7a ch\u1eef &#8220;i&#8221; v\u00e0 &#8220;l&#8221; \u0111\u01b0\u1ee3c bo tr\u00f2n th\u00e0nh vu\u00f4ng v\u1ee9c h\u01a1n, nh\u1eb1m t\u1ea1o c\u1ea3m gi\u00e1c \u1ed5n \u0111\u1ecbnh. Nh\u1eefng thay \u0111\u1ed5i nh\u1ecf nh\u01b0 l\u00e0m cho ch\u1eef &#8220;n&#8221; v\u00e0 &#8220;e&#8221; r\u1ed9ng h\u01a1n c\u0169ng gi\u00fap logo tr\u00f4ng c\u00e2n \u0111\u1ed1i v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u1ec1 s\u1ef1 tr\u01b0\u1eddng t\u1ed3n v\u00e0 truy\u1ec1n th\u1ed1ng. <\/p>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t, d\u1ea5u ch\u1ea5m nh\u1ecf tr\u00ean ch\u1eef &#8220;i&#8221; t\u01b0\u1ee3ng tr\u01b0ng cho s\u1ee9c m\u1ea1nh ti\u1ec1m \u1ea9n v\u00e0 kh\u1ea3 n\u0103ng v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a b\u1ed9 vi x\u1eed l\u00fd Intel. Logo m\u1edbi n\u00e0y th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u1ed1i x\u1ee9ng v\u00e0 t\u1ef7 l\u1ec7 ho\u00e0n h\u1ea3o, nh\u1ea5n m\u1ea1nh s\u1ef1 ch\u00ednh x\u00e1c v\u00e0 m\u1ea1nh m\u1ebd c\u1ee7a c\u00f4ng ngh\u1ec7 Intel, \u0111\u1ed3ng th\u1eddi kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a s\u1ef1 tin c\u1eady v\u00e0 l\u00e2u b\u1ec1n trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Nh\u01b0ng l\u01b0u \u00fd khi thi\u1ebft k\u1ebf logo c\u00f4ng ty \u0111a qu\u1ed1c gia<\/h2>\n\n\n\n<p>Thi\u1ebft k\u1ebf logo c\u00f4ng ty \u0111a qu\u1ed1c gia l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 \u0111\u00f2i h\u1ecfi s\u1ef1 t\u1ec9 m\u1ec9 v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u. Logo kh\u00f4ng ch\u1ec9 l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a doanh nghi\u1ec7p t\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng tr\u00ean nhi\u1ec1u qu\u1ed1c gia. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea7n l\u01b0u \u00fd khi thi\u1ebft k\u1ebf logo cho m\u1ed9t c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.1. T\u00ednh d\u1ec5 nh\u1eadn di\u1ec7n v\u00e0 nh\u1ea5t qu\u00e1n<\/h3>\n\n\n\n<p>Logo c\u00f4ng ty \u0111a qu\u1ed1c gia c\u1ea7n ph\u1ea3i d\u1ec5 nh\u1eadn di\u1ec7n v\u00e0 duy tr\u00ec t\u00ednh nh\u1ea5t qu\u00e1n tr\u00ean m\u1ecdi th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u. Kh\u00e1ch h\u00e0ng \u1edf nhi\u1ec1u qu\u1ed1c gia kh\u00e1c nhau c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng nh\u1eadn bi\u1ebft logo m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u01a1n gi\u1ea3n trong thi\u1ebft k\u1ebf, tr\u00e1nh nh\u1eefng chi ti\u1ebft ph\u1ee9c t\u1ea1p kh\u00f3 hi\u1ec3u. M\u1ed9t logo nh\u1ea5t qu\u00e1n gi\u00fap c\u1ee7ng c\u1ed1 th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng tin trong qu\u00e1 tr\u00ecnh to\u00e0n c\u1ea7u h\u00f3a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.2. <strong>S\u1ef1 linh ho\u1ea1t tr\u00ean n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1<\/strong><\/h3>\n\n\n\n<p>Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, logo c\u00f4ng ty \u0111a qu\u1ed1c gia c\u1ea7n linh ho\u1ea1t \u0111\u1ec3 th\u00edch nghi tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng, t\u1eeb c\u00e1c trang web \u0111\u1ebfn \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi logo ph\u1ea3i gi\u1eef \u0111\u01b0\u1ee3c t\u00ednh th\u1ea9m m\u1ef9 v\u00e0 \u0111\u1ed9 nh\u1eadn di\u1ec7n d\u00f9 \u1edf b\u1ea5t k\u1ef3 k\u00edch th\u01b0\u1edbc hay \u0111\u1ecbnh d\u1ea1ng n\u00e0o. Kh\u1ea3 n\u0103ng t\u00f9y bi\u1ebfn cao c\u1ee7a logo gi\u00fap c\u00f4ng ty d\u1ec5 d\u00e0ng truy\u1ec1n t\u1ea3i h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch th\u1ed1ng nh\u1ea5t tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.3. <strong>T\u01b0\u01a1ng th\u00edch v\u1edbi v\u0103n h\u00f3a \u0111a d\u1ea1ng<\/strong><\/h3>\n\n\n\n<p>M\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong thi\u1ebft k\u1ebf logo cho c\u00f4ng ty \u0111a qu\u1ed1c gia l\u00e0 s\u1ef1 t\u01b0\u01a1ng th\u00edch v\u1edbi v\u0103n h\u00f3a c\u1ee7a c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau. M\u00e0u s\u1eafc, bi\u1ec3u t\u01b0\u1ee3ng v\u00e0 h\u00ecnh \u1ea3nh c\u1ea7n \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 tr\u00e1nh nh\u1eefng hi\u1ec3u l\u1ea7m ho\u1eb7c th\u00f4ng \u0111i\u1ec7p kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng n\u1ec1n v\u0103n h\u00f3a. Vi\u1ec7c n\u1eafm v\u1eefng c\u00e1c y\u1ebfu t\u1ed1 v\u0103n h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng kh\u00f4ng ch\u1ec9 gi\u00fap tr\u00e1nh sai s\u00f3t trong truy\u1ec1n th\u00f4ng m\u00e0 c\u00f2n gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng th\u00e2m nh\u1eadp v\u00e0 \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.4. <strong>Ph\u1ea3n \u00e1nh t\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty<\/strong><\/h3>\n\n\n\n<p>Logo c\u1ee7a m\u1ed9t c\u00f4ng ty \u0111a qu\u1ed1c gia kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh m\u00e0 c\u00f2n l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng truy\u1ec1n t\u1ea3i t\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p. M\u1ed9t logo \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ed1t s\u1ebd ph\u1ea3n \u00e1nh s\u1ef1 cam k\u1ebft c\u1ee7a c\u00f4ng ty \u0111\u1ed1i v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng, s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i. \u0110\u1ed3ng th\u1eddi, logo c\u00f4ng ty \u0111a qu\u1ed1c gia c\u0169ng c\u1ea7n th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng m\u1ee5c ti\u00eau l\u00e2u d\u00e0i v\u00e0 v\u1ecb th\u1ebf c\u1ee7a c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, gi\u00fap x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng to\u00e0n c\u1ea7u.<\/p>\n\n\n\n<p><strong><em>\u0110\u1ecdc th\u00eam:<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-91c89cb0f1c2584ce10a3644788edbd6\" style=\"color:#013189\"><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/thiet-ke-logo\/thiet-ke-logo-hieu-qua\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.saokim.com.vn\/en\/blog\/thiet-ke-logo\/thiet-ke-logo-hieu-qua\/\" rel=\"noreferrer noopener\">5 C\u00e1ch \u0111\u1ec3 l\u00ean \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf logo hi\u1ec7u qu\u1ea3<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-bc52b428b6f895ca091625e9e67a96b0\" style=\"color:#013189\"><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/6-buoc-thiet-ke-thuong-hieu-chuan-quoc-te\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/6-buoc-thiet-ke-thuong-hieu-chuan-quoc-te\/\" rel=\"noreferrer noopener\"><strong>6 B\u01b0\u1edbc thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u chu\u1ea9n qu\u1ed1c t\u1ebf<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. T\u1ed5ng k\u1ebft v\u1ec1 m\u1eabu logo c\u00f4ng ty \u0111a qu\u1ed1c gia<\/h2>\n\n\n\n<p>Logo c\u00f4ng ty \u0111a qu\u1ed1c gia \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u. M\u1ed9t <strong>logo c\u00f4ng ty \u0111a qu\u1ed1c gia<\/strong> hi\u1ec7u qu\u1ea3 ph\u1ea3i \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c t\u00ednh \u0111\u01a1n gi\u1ea3n, d\u1ec5 nh\u1eadn di\u1ec7n, v\u00e0 linh ho\u1ea1t tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau. \u0110\u1ed3ng th\u1eddi, logo c\u1ea7n t\u01b0\u01a1ng th\u00edch v\u1edbi nhi\u1ec1u v\u0103n h\u00f3a, truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n v\u1ec1 t\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Sao Kim hi\u1ec3u r\u00f5 r\u1eb1ng logo kh\u00f4ng ch\u1ec9 l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng, m\u00e0 c\u00f2n l\u00e0 c\u00e1ch truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a doanh nghi\u1ec7p. N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p thi\u1ebft k\u1ebf logo c\u00f4ng ty \u0111a qu\u1ed1c gia chuy\u00ean nghi\u1ec7p v\u00e0 mang t\u00ednh to\u00e0n c\u1ea7u, h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 c\u00f9ng t\u1ea1o n\u00ean d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng v\u00e0 n\u1ed5i b\u1eadt tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/p>\n\n\n\n<p class=\"has-text-color has-background has-link-color wp-elements-ccddde54ab4208fb5a66b00f8692edf0\" style=\"color:#013189;background-color:#e6efff\">&gt;&nbsp;<em>Li\u00ean h\u1ec7 ngay v\u1edbi Sao Kim \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n v\u1ec1&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-logo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>D\u1ecaCH V\u1ee4 THI\u1ebeT K\u1ebe LOGO<\/strong><\/a>&nbsp;chuy\u00ean nghi\u1ec7p. Ch\u00fang t\u00f4i s\u1ebd c\u1ee5 th\u1ec3 h\u00f3a mong mu\u1ed1n c\u1ee7a b\u1ea1n tr\u1edf th\u00e0nh s\u1ea3n ph\u1ea9m khi\u1ebfn b\u1ea1n h\u00e0i l\u00f2ng.<\/em><\/p>\n\n\n\n<p>Nh\u1ea5c m\u00e1y l\u00ean v\u00e0 li\u00ean h\u1ec7 ngay theo th\u00f4ng tin:<\/p>\n\n\n\n<p><strong>SAOKIM BRANDING&nbsp;\u2013 Branding Agency \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng nh\u1ea5t<\/strong><\/p>\n\n\n\n<p><strong>Tel<\/strong>:&nbsp;<a href=\"tel:0964699499\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>0964.699.499<\/strong><\/a><\/p>\n\n\n\n<p><strong>Website<\/strong>:&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/\"><strong>www.saokim.com.vn<\/strong><\/a><\/p>\n\n\n\n<p><strong>Email<\/strong>:&nbsp;<a href=\"mailto:info@saokim.com.vn\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>info@saokim.com.vn<\/strong><\/a><\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<strong><a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\">Sao Kim Branding<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong b\u00e0i vi\u1ebft n\u00e0y, Sao Kim Branding s\u1ebd gi\u1edbi thi\u1ec7u t\u1edbi b\u1ea1n 20 m\u1eabu logo c\u00f4ng ty \u0111a qu\u1ed1c gia n\u1ed5i b\u1eadt t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi.<\/p>\n","protected":false},"author":37,"featured_media":56301,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-54060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":274,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/54060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=54060"}],"version-history":[{"count":4,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/54060\/revisions"}],"predecessor-version":[{"id":56304,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/54060\/revisions\/56304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/56301"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=54060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=54060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=54060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}