{"id":5455,"date":"2020-12-24T18:00:41","date_gmt":"2020-12-24T18:00:41","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=5455"},"modified":"2023-01-06T13:56:18","modified_gmt":"2023-01-06T06:56:18","slug":"nghien-cuu-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/nghien-cuu-thuong-hieu\/","title":{"rendered":"Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? 5 B\u01b0\u1edbc nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n<p><strong>Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng ki\u1ebfn t\u1ea1o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p.&nbsp;B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y cung c\u1ea5p nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf t\u1ea1i doanh nghi\u1ec7p.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">1. Kh\u00e1i ni\u1ec7m Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p><strong>Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u<\/strong> hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 t\u1ed5 h\u1ee3p c\u00e1c nghi\u00ean c\u1ee9u v\u1ec1 nh\u1eadn th\u1ee9c v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u kh\u00e1m ph\u00e1 Insight kh\u00e1ch h\u00e0ng v\u00e0 hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p>Bao g\u1ed3m qu\u00e1 tr\u00ecnh: Kh\u1ea3o s\u00e1t nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng g\u1eafn v\u1edbi s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u00f4ng ty cung c\u1ea5p.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"514\" height=\"321\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/nghien-cuu-thuong-hieu-la-gi.png\" alt=\"[Saokim.com.vn] Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u l\u00e0 n\u1ec1n t\u1ea3ng ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p\" class=\"wp-image-28855\" title=\"[Saokim.com.vn] Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u l\u00e0 n\u1ec1n t\u1ea3ng ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/nghien-cuu-thuong-hieu-la-gi.png 514w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/nghien-cuu-thuong-hieu-la-gi-300x187.png 300w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"> <em>[Saokim.com.vn] Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u l\u00e0 n\u1ec1n t\u1ea3ng ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>M\u1ee5c \u0111\u00edch quan tr\u1ecdng nh\u1ea5t c\u1ee7a nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 \u0111\u1ec3 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u1ea1o th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y gi\u1ed1ng nh\u01b0 vi\u1ec7c n\u1ebfu nh\u00e0 s\u00e1ng l\u1eadp \u0111ang \u1edf trong 1 c\u0103n ph\u00f2ng t\u1ed1i v\u00e0 \u0111ang l\u1ea7n m\u00f2 c\u1eeda ra th\u00ec nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1ebd l\u00e0 c\u00e2y n\u1ebfn \u0111\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng \u0111i v\u00e0 nhanh ch\u00f3ng t\u00ecm ra c\u1eeda h\u01a1n.<\/p>\n\n\n\n<p>N\u1ebfu doanh nghi\u1ec7p ch\u1ee7 quan kh\u00f4ng nghi\u00ean c\u1ee9u ho\u1eb7c nghi\u00ean c\u1ee9u m\u1ed9t c\u00e1ch h\u1eddi h\u1ee3t, kh\u00f4ng t\u00ecm hi\u1ec3u k\u0129 v\u1ec1 th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh th\u00ec t\u1ef7 l\u1ec7 th\u1ea5t b\u1ea1i t\u0103ng l\u00ean kh\u00e1 cao.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? 101 \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n bi\u1ebft x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/li><li><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/quan-tri-dieu-hanh\/phan-tich-swot-cach-de-hoach-dinh-chien-luoc-tot-hon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ph\u00e2n t\u00edch SWOT \u2013 C\u00e1ch \u0111\u1ec3 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t h\u01a1n<\/a><\/strong><\/li><li><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/quan-tri-dieu-hanh\/mo-hinh-kinh-doanh-canvas\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00f4 h\u00ecnh kinh doanh Canvas \u2013 Ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng cho c\u00e1c nh\u00e0 kh\u1edfi nghi\u1ec7p<\/a><\/strong><\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">2. T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u?<\/h2>\n\n\n\n<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p. Trong \u0111\u00f3 vi\u1ec7c nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u l\u00e0 n\u1ec1n t\u1ea3ng v\u00f4 c\u00f9ng quan tr\u1ecdng. <\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh vi\u1ec7c th\u1ea5u hi\u1ec3u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u c\u00f2n \u0111\u1ea3m nh\u1eadn nh\u1eefng vai tr\u00f2 sau.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.1. S\u00e0ng l\u1ecdc th\u00f4ng tin, ch\u1ecdn ra th\u00f4ng tin t\u1ed1t nh\u1ea5t cho doanh nghi\u1ec7p\u00a0<\/h3>\n\n\n\n<p>Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1ch \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u thu th\u1eadp th\u00f4ng tin t\u1eeb th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng.&nbsp;Ch\u1ecdn l\u1ecdc ra nh\u1eefng th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb, gi\u00fap \u00edch cho qu\u00e1 tr\u00ecnh ki\u1ebfn t\u1ea1o, x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh\/ marketing&#8230;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.2. L\u1eafng nghe nhu c\u1ea7u th\u1ef1c s\u1ef1 c\u1ee7a kh\u00e1ch h\u00e0ng\u00a0<\/h3>\n\n\n\n<p>Th\u00f4ng qua ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u, kh\u1ea3o s\u00e1t nghi\u00eam t\u00fac v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 th\u1ef1c s\u1ef1 hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd, l\u1eafng nghe nh\u1eefng mong mu\u1ed1n, quan \u0111i\u1ec3m, v\u1ea5n \u0111\u1ec1 th\u1ef1c s\u1ef1 h\u1ecd g\u1eb7p ph\u1ea3i \u0111\u1ec3 t\u1eeb \u0111\u00f3 c\u00f3 th\u00f4ng tin t\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u00fang.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.3. \u0110\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh\u00a0<\/h3>\n\n\n\n<p>Th\u00f4ng qua nghi\u00ean c\u1ee9u h\u00e0nh vi, th\u00f3i quen kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 c\u01a1 s\u1edf \u0111\u01b0a ra s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ea1t \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u t\u1eeb th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"503\" height=\"406\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/tai-sao-can-nghien-cuu-thuong-hieu.png\" alt=\"[Saokim.com.vn] Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ti\u1ec1n \u0111\u1ec1 t\u1ea1o s\u1ee9c b\u1eadt cho doanh nghi\u1ec7p\" class=\"wp-image-28856\" title=\"[Saokim.com.vn] Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ti\u1ec1n \u0111\u1ec1 t\u1ea1o s\u1ee9c b\u1eadt cho doanh nghi\u1ec7p\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/tai-sao-can-nghien-cuu-thuong-hieu.png 503w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/tai-sao-can-nghien-cuu-thuong-hieu-300x242.png 300w\" sizes=\"(max-width: 503px) 100vw, 503px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"> <em>[Saokim.com.vn] Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ti\u1ec1n \u0111\u1ec1 t\u1ea1o s\u1ee9c b\u1eadt cho doanh nghi\u1ec7p<\/em> <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">3. Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.1. Ph\u1ecfng v\u1ea5n\/ Kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>Ph\u1ecfng v\u1ea5n\/ Kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng v\u1eabn l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 c\u00f3 th\u00f4ng tin \u0111\u00e1ng tin c\u1eady nh\u1ea5t, b\u1edfi \u0111\u00e2y l\u00e0 th\u00f4ng tin t\u1eeb ch\u00ednh ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 danh m\u1ee5c s\u1ea3n ph\u1ea9m. B\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t tr\u1ef1c ti\u1ebfp, qua \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, ho\u1ea1t \u0111\u1ed9ng ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp kh\u00e1ch h\u00e0ng th\u00ec kh\u00f3 tri\u1ec3n khai quy m\u00f4 l\u1edbn v\u00e0 ch\u01b0a ch\u1eafc \u0111\u1ea1t hi\u1ec7u qu\u1ea3 mong \u0111\u1ee3i b\u1edfi kh\u00e1ch h\u00e0ng th\u01b0\u1eddng ng\u1ea1i chia s\u1ebb th\u00f4ng tin.<\/p>\n\n\n\n<p>C\u00f2n ho\u1ea1t \u0111\u1ed9ng kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh v\u1edbi quy m\u00f4 l\u1edbn nh\u01b0ng t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a kh\u1ea3o s\u00e1t kh\u00f4ng qu\u00e1 cao.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ph\u01b0\u01a1ng ph\u00e1p <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/phong-van-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng<\/strong><\/a> hi\u1ec7u qu\u1ea3<\/li><li>5 <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/phuong-phap-nghien-cuu-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng<\/strong><\/a> th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.2. Ph\u1ecfng v\u1ea5n nh\u00f3m (Focus group)\u00a0<\/h3>\n\n\n\n<p>Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y s\u1ebd m\u1eddi m\u1ed9t nh\u00f3m ng\u01b0\u1eddi v\u00e0o khu v\u1ef1c t\u00e1ch bi\u1ec7t c\u00f3 g\u1eafn c\u00e1c thi\u1ebft b\u1ecb thu \u00e2m, ghi h\u00ecnh. Ng\u01b0\u1eddi \u0111i\u1ec1u ph\u1ed1i s\u1ebd chu\u1ea9n b\u1ecb s\u1eb5n c\u00e1c b\u1ea3ng c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t, th\u01b0\u1eddng l\u00e0 c\u00e2u h\u1ecfi m\u1edf nh\u1eb1m d\u1eaft d\u1eabn cu\u1ed9c th\u1ea3o lu\u1eadn gi\u1eefa nh\u00f3m ng\u01b0\u1eddi n\u00e0y \u0111\u1ec3 thu \u0111\u01b0\u1ee3c th\u00f4ng tin c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<p>Ph\u1ecfng v\u1ea5n nh\u00f3m v\u00e0 ph\u1ecfng v\u1ea5n s\u00e2u thu \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00f4ng tin h\u01a1n kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng th\u00f4ng th\u01b0\u1eddng, tuy \u0111\u1ed9 tin c\u1eady th\u1ea5p v\u00ec kh\u00f4ng \u0111\u1ea1i di\u1ec5n cho s\u1ed1 \u0111\u00f4ng nh\u01b0ng l\u1ea1i c\u1ee5 th\u1ec3 h\u01a1n v\u1ec1 c\u1ea3m nh\u1eadn t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 gi\u00fap hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1000\" height=\"714\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/phuong-phap-nghien-cuu-thuong-hieu-1.jpg\" alt=\"[Saokim.com.vn] Ph\u1ecfng v\u1ea5n nh\u00f3m th\u01b0\u1eddng thu th\u1eadp \u0111\u01b0\u1ee3c th\u00f4ng tin kh\u00e1ch quan \" class=\"wp-image-28857\" title=\"[Saokim.com.vn] Ph\u1ecfng v\u1ea5n nh\u00f3m th\u01b0\u1eddng thu th\u1eadp \u0111\u01b0\u1ee3c th\u00f4ng tin kh\u00e1ch quan \" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/phuong-phap-nghien-cuu-thuong-hieu-1.jpg 1000w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/phuong-phap-nghien-cuu-thuong-hieu-1-300x214.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/phuong-phap-nghien-cuu-thuong-hieu-1-768x548.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption><em>[Saokim.com.vn] Ph\u1ecfng v\u1ea5n nh\u00f3m th\u01b0\u1eddng thu th\u1eadp \u0111\u01b0\u1ee3c th\u00f4ng tin kh\u00e1ch quan <\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>M\u1eb7t kh\u00e1c, \u1edf quy m\u00f4 nh\u1ecf h\u01a1n, ph\u1ecfng v\u1ea5n nh\u00f3m (Focus group) l\u00e0 c\u00e1ch \u0111\u1ec3 b\u1ea1n trainning v\u1ec1 th\u00f4ng tin, \u0111\u1eb7c t\u00ednh n\u1ed5i tr\u1ed9i cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. L\u1eafng nghe k\u1ef3 v\u1ecdng, hay ti\u00eau ch\u00ed l\u1ef1a ch\u1ecdn c\u1ee7a s\u1ea3n ph\u1ea9m b\u1ea1n thay v\u00ec \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.3. Ph\u1ecfng v\u1ea5n Nh\u00e2n vi\u00ean\/ \u0110\u1ed1i t\u00e1c\u00a0<\/h3>\n\n\n\n<p>B\u1ea5t k\u1ef3 nh\u00e2n vi\u00ean, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0o c\u0169ng c\u00f3 suy ngh\u0129 ri\u00eang v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng v\u00e0 \u0111\u1ea1i di\u1ec7n ph\u00f2ng kh\u00e1ch h\u00e0ng \u0111\u1ec1u s\u1ebd c\u00f3 nh\u1eefng c\u1ea3m nh\u1eadn, nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u1ec3 c\u00f3 th\u1ec3 b\u1ed5 sung v\u00e0o nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.4. Theo d\u00f5i h\u00e0nh vi s\u1eed d\u1ee5ng Internet, m\u1ea1ng x\u00e3 h\u1ed9i, wifi, Big Data<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"715\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/phuong-phap-nghien-cuu-thuong-hieu-2.jpg\" alt=\"[Saokim.com.vn] Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u qua m\u1ea1ng x\u00e3 h\u1ed9i tr\u1edf th\u00e0nh ngu\u1ed3n d\u1eef li\u1ec7u l\u1edbn \" class=\"wp-image-28858\" title=\"[Saokim.com.vn] Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u qua m\u1ea1ng x\u00e3 h\u1ed9i tr\u1edf th\u00e0nh ngu\u1ed3n d\u1eef li\u1ec7u l\u1edbn \" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/phuong-phap-nghien-cuu-thuong-hieu-2.jpg 1000w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/phuong-phap-nghien-cuu-thuong-hieu-2-300x215.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/phuong-phap-nghien-cuu-thuong-hieu-2-768x549.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption><em>[Saokim.com.vn] Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u qua m\u1ea1ng x\u00e3 h\u1ed9i tr\u1edf th\u00e0nh ngu\u1ed3n d\u1eef li\u1ec7u l\u1edbn <\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>V\u1edbi b\u1edfi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng s\u1ed1 (digital internet), m\u1ecdi ng\u01b0\u1eddi t\u1ef1 do b\u00e0y t\u1ecf \u00fd ki\u1ebfn, suy ngh\u0129 c\u1ee7a h\u1ecd v\u00e0 c\u00e1c n\u1ed9i dung \u201cn\u00f3ng h\u1ed5i\u201d tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>B\u1edfi v\u1eady, khi m\u1ecdi ng\u01b0\u1eddi chia s\u1ebb r\u1ea5t nhi\u1ec1u th\u00f4ng tin\/ n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 vi\u1ec7c chia s\u1ebb r\u1ea5t nhanh ch\u00f3ng, n\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t kho t\u00e0ng \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. C\u00f3 r\u1ea5t nhi\u1ec1u d\u1eef li\u1ec7u \u0111\u1ec3 khai th\u00e1c v\u00e0 m\u1ed5 x\u1ebb.<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 l\u1eafng nghe m\u1ea1ng x\u00e3 h\u1ed9i (social listing), c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ee7 \u0111\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m, y\u00eau th\u00edch, c\u1ea3m nh\u1eadn&#8230; V\u00ed d\u1ee5: B\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i c\u00e1c l\u01b0\u1ee3t \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang n\u00f3i g\u00ec v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng d\u1ef1a tr\u00ean nhu c\u1ea7u t\u00ecm ki\u1ebfm v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean internet, nh\u1eefng h\u00e0nh vi n\u00e0y ng\u00e0y qua ng\u00e0y \u0111\u01b0\u1ee3c thu th\u1eadp c\u00e0ng nhi\u1ec1u h\u01a1n do \u0111\u00f3 \u0111\u00e2y l\u00e0 ngu\u1ed3n d\u1eef li\u1ec7u v\u00f4 c\u00f9ng r\u1ed9ng l\u1edbn v\u00e0 v\u00ec v\u1eady n\u00ean c\u0169ng c\u1ea7n c\u00f3 m\u1ed9t n\u1ec1n t\u1ea3ng chuy\u00ean m\u00f4n \u0111\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u, ph\u00e2n t\u00edch nh\u1eefng th\u00f4ng tin n\u00e0y \u0111\u1ec3 r\u00fat ra \u0111\u01b0\u1ee3c nh\u1eefng d\u1eef li\u1ec7u h\u1eefu d\u1ee5ng.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/chien-luoc-ke-hoach\/ke-hoach-kinh-doanh-bcp-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">K\u1ebf ho\u1ea1ch kinh doanh li\u00ean t\u1ee5c BCP \u2013 \u201cb\u00ed k\u00edp\u201d sinh t\u1ed3n trong kh\u1ee7ng ho\u1ea3ng c\u1ee7a doanh nghi\u1ec7p<\/a><\/strong><\/li><li><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/chien-luoc-ke-hoach\/3-xu-huong-quan-tri-doanh-nghiep-nam-2020-thay-doi-hay-la-chet\/\" target=\"_blank\" rel=\"noreferrer noopener\">3 xu h\u01b0\u1edbng qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p n\u0103m 2020 \u2013 Thay \u0111\u1ed5i hay l\u00e0 ch\u1ebft?<\/a><\/strong><\/li><li><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/4-bi-mat-ve-suc-khoe-thuong-hieu-co-the-ban-chua-biet\/\" target=\"_blank\" rel=\"noreferrer noopener\">4 b\u00ed m\u1eadt v\u1ec1 s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 b\u1ea1n ch\u01b0a bi\u1ebft<\/a><\/strong><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">4. Khi n\u00e0o l\u00e0m nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.1. Khi kh\u1edfi s\u1ef1 kinh doanh v\u00e0 b\u1eaft \u0111\u1ea7u b\u1eb1ng s\u1ea3n ph\u1ea9m m\u1edbi<\/h3>\n\n\n\n<p>Khi b\u1eaft \u0111\u1ea7u kinh doanh, b\u1ea1n c\u1ea7n nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c t\u00ecm hi\u1ec3u xu h\u01b0\u1edbng, ti\u1ec1m n\u0103ng c\u1ea1nh tranh c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng, so s\u00e1nh s\u1ea3n ph\u1ea9m v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ho\u1eb7c t\u00ecm ra s\u1ef1 \u01b0u \u0111i\u1ec3m \/kh\u00e1c bi\u1ec7t so v\u1edbi s\u1ea3n ph\u1ea9m c\u00f9ng ng\u00e0nh h\u00e0ng.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.2. C\u00f4ng ty mu\u1ed1n ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u1edbi<\/h3>\n\n\n\n<p>B\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111o l\u01b0\u1eddng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u1edbi s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u1edbi, t\u1eeb \u0111\u00f3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u201ctr\u00fang\u201d v\u1edbi th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"716\" height=\"516\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/khi-nao-can-nghien-cuu-thuong-hieu.png\" alt=\"B\u1eaft \u0111\u1ea7u kinh doanh s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 m\u1edbi l\u00e0 th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u \" class=\"wp-image-28859\" title=\"B\u1eaft \u0111\u1ea7u kinh doanh s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 m\u1edbi l\u00e0 th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u \" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/khi-nao-can-nghien-cuu-thuong-hieu.png 716w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/khi-nao-can-nghien-cuu-thuong-hieu-300x216.png 300w\" sizes=\"(max-width: 716px) 100vw, 716px\" \/><figcaption><em>B\u1eaft \u0111\u1ea7u kinh doanh s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 m\u1edbi l\u00e0 th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u <\/em><\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.3. C\u00e1c c\u00f4ng ty s\u00e1p nh\u1eadp l\u1ea1i v\u1edbi nhau c\u1ea7n thi\u1ebft k\u1ebf l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Tr\u00ean th\u1ef1c t\u1ebf, khi c\u00e1c doanh nghi\u1ec7p s\u00e1p nh\u1eadp, chia t\u00e1ch ho\u1eb7c b\u00e1n \u0111i m\u1ed9t s\u1ed1 nh\u00e3n hi\u1ec7u s\u1ea3n ph\u1ea9m cho c\u00e1c \u0111\u1ed1i t\u00e1c kh\u00e1c ho\u1eb7c chuy\u1ec3n nh\u01b0\u1ee3ng quy\u1ec1n s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u, th\u00ec nh\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i t\u00ednh to\u00e1n \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i n\u00e0y v\u00e0 th\u1ef1c thi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u h\u1ee3p l\u00fd.<\/p>\n\n\n\n<p>Khi \u0111\u00f3, c\u1ea7n ti\u1ebfn h\u00e0nh c\u00e1c nghi\u00ean c\u1ee9u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 h\u00ecnh th\u1ee9c bi\u1ec3u hi\u1ec7n m\u1edbi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong suy ngh\u0129 c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng c\u0169 nh\u1eb1m duy tr\u00ec l\u00f2ng trung th\u00e0nh c\u1ee7a h\u1ecd v\u00e0 \u0111\u1ed3ng th\u1eddi \u0111\u00e2y c\u0169ng l\u00e0 d\u1ecbp \u0111\u1ec3 c\u00f3 th\u1ec3 thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.4. Khi c\u00e1c c\u00f4ng ty mu\u1ed1n ki\u1ec3m so\u00e1t s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Khi c\u00f4ng ty \u0111\u00e3 l\u1edbn m\u1ea1nh, n\u1ebfu mu\u1ed1n duy tr\u00ec s\u1ef1 l\u00e0nh m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, th\u00ec c\u1ea7n tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>X\u00e1c \u0111\u1ecbnh v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a kh\u00e1ch h\u00e0ng<\/li><li>T\u1ea1o ra nh\u1eefng logo v\u00e0 \u00fd t\u01b0\u1edfng m\u1edbi<\/li><li>H\u00ecnh th\u00e0nh h\u1ec7 ti\u00eau chu\u1ea9n \u0111\u1ec3 t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng th\u1ed1ng nh\u1ea5t v\u1ec1 nh\u00e3n hi\u1ec7u<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.5. \u0110em l\u1ea1i s\u1ee9c s\u1ed1ng m\u1edbi cho c\u00f4ng ty\u2013 t\u00e1i sinh th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Khi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i, c\u00e1c c\u00f4ng ty th\u01b0\u1eddng m\u1ea5t r\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng v\u00e0o tay c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Ho\u1eb7c khi nh\u1eefng l\u1eddi ch\u00e0o h\u00e0ng c\u1ee7a h\u1ecd \u0111\u00e3 b\u1ecb th\u01b0\u01a1ng m\u1ea1i h\u00f3a, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd tr\u1edf n\u00ean qu\u00e1 quen thu\u1ed9c v\u00e0 nh\u00e0m ch\u00e1n. <\/p>\n\n\n\n<p>V\u1ec1 th\u1ef1c ch\u1ea5t, c\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd \u0111\u00e3 m\u1ea5t d\u1ea7n \u00fd ngh\u0129a \u0111\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng. V\u00e0 l\u00fac n\u00e0y, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gia v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i nghi\u00ean c\u1ee9u t\u00ecm c\u00e1ch duy tr\u00ec m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd nh\u00e3n hi\u1ec7u c\u0169 \u0111\u00e3 tr\u1edf n\u00ean qu\u00e1 quen thu\u1ed9c.<\/p>\n\n\n\n<p>B\u01b0\u1edbc ti\u1ebfp theo, h\u1ecd ph\u00e1t tri\u1ec3n v\u00e0 d\u1ef1 \u0111o\u00e1n t\u01b0\u01a1ng lai c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u1edbi.<\/p>\n\n\n\n<p>V\u00e0 cu\u1ed1i c\u00f9ng, h\u1ecd t\u00e1i sinh l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u c\u0169 th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u m\u1edbi trong con m\u1eaft c\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>&gt; Xem ngay: <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/tu-van-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>D\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> c\u1ee7a Sao Kim &#8211; X\u00e1c \u0111\u1ecbnh r\u00f5 chi\u1ebfn l\u01b0\u1ee3c, kim ch\u1ec9 nam cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng ki\u1ebfn t\u1ea1o, x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">5. 5 b\u01b0\u1edbc nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u tinh g\u1ecdn<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 1. X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h3>\n\n\n\n<p>X\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u cho vi\u1ec7c nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u. Trong \u0111\u00f3, x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng th\u00f4ng qua nh\u00e2n kh\u1ea9u h\u1ecdc, bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Gi\u1edbi t\u00ednh&nbsp;<\/li><li>\u0110\u1ed9 tu\u1ed5i (tr\u1ebb em, trung ni\u00ean, hay ng\u01b0\u1eddi l\u1edbn tu\u1ed5i)&nbsp;<\/li><li>Thu nh\u1eadp<\/li><li>T\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n<\/li><li>Tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n (t\u1ed1t nghi\u1ec7p \u0110\u1ea1i h\u1ecdc, C\u1ea5p 3):&nbsp;<\/li><li>T\u00ecnh tr\u1ea1ng l\u00e0m vi\u1ec7c (n\u1ed9i tr\u1ee3, nh\u00e2n vi\u00ean V\u0103n ph\u00f2ng,..)<\/li><li>V\u1ecb tr\u00ed \u0111\u1ecba l\u00fd (B\u1eafc, Trung, Nam)<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>T\u00ednh c\u00e1ch: <\/strong>L\u1ea1c quan, vui v\u1ebb, quan t\u00e2m, d\u1ecbu d\u00e0ng, nh\u1eb9 nh\u00e0ng, hay m\u1ea1nh m\u1ea1nh m\u1ebd, quy\u1ebft \u0111o\u00e1n&nbsp;<\/p>\n\n\n\n<p><strong>Quan \u0111i\u1ec3m v\u00e0 phong c\u00e1ch s\u1ed1ng:&nbsp;<\/strong>Vi\u1ec7c \u0111\u00e0o s\u00e2u x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau gi\u00fap ta nh\u1eadn r\u00f5 ch\u00e2n dung kh\u00e1ch h\u00e0ng kh\u00e1c bi\u1ec7t v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a \u0111\u1ed1i th\u1ee7 th\u1ebf n\u00e0o?<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 2:\u00a0 Ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p th\u00edch h\u1ee3p\u00a0<\/h3>\n\n\n\n<p>T\u00f9y v\u00e0o m\u1ee5c ti\u00eau, quy m\u00f4, ngu\u1ed3n l\u1ef1c m\u00e0 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u kh\u00e1c nhau. B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u1edf M\u1ee5c 2 v\u00e0 ch\u1ecdn ra ph\u01b0\u01a1ng ph\u00e1p ph\u00f9 h\u1ee3p mang l\u1ea1i hi\u1ec7u qu\u1ea3 nhanh ch\u00f3ng v\u00e0 ti\u1ebft ki\u1ec7m nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 3: Thi\u1ebft k\u1ebf v\u00e0 chu\u1ea9n b\u1ecb B\u1ed9 c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>M\u1ed7i ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u c\u1ea7n c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb kh\u00e1c nhau nh\u01b0ng chung quy l\u1ea1i v\u1eabn ph\u1ea3i l\u00ean k\u1ebf ho\u1ea1ch, chu\u1ea9n b\u1ecb b\u1ea3ng c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 thi\u1ebft k\u1ebf quy tr\u00ecnh nghi\u00ean c\u1ee9u th\u1eadt k\u0129 \u0111\u1ec3 thu \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 4: Ti\u1ebfn h\u00e0nh thu th\u1eadp th\u00f4ng tin\u00a0<\/h3>\n\n\n\n<p>T\u1ea1i b\u01b0\u1edbc n\u00e0y b\u1ea1n s\u1ebd ti\u1ebfn h\u00e0nh ti\u1ebfp c\u1eadn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ea7n l\u1ea5y th\u00f4ng tin \u0111\u1ec3 \u0111\u01b0a b\u1ea3ng kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng, ph\u1ecfng v\u1ea5n l\u1ea5y \u00fd ki\u1ebfn, quan s\u00e1t, th\u1eed nghi\u1ec7m. Trong qu\u00e1 tr\u00ecnh n\u00e0y, c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u01b0\u1ee3c ghi nh\u1eadn l\u1ea1i.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 5: Ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng nh\u1eadn \u0111\u1ecbnh xu h\u01b0\u1edbng<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 b\u01b0\u1edbc m\u00e0 m\u1ecdi ng\u01b0\u1eddi li\u00ean quan c\u1ea7n ng\u1ed3i l\u1ea1i \u0111\u1ec3 xem x\u00e9t k\u1ebft qu\u1ea3 v\u1eeba c\u00f3 \u0111\u01b0\u1ee3c \u0111\u00e3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 c\u1ee7a doanh nghi\u1ec7p hay ch\u01b0a v\u00e0 \u00e1p d\u1ee5ng k\u1ebft qu\u1ea3 v\u00e0o x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 marketing cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"523\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/cac-buoc-nghien-cuu-thuong-hieu.jpg\" alt=\"[Saokim.com.vn] Qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u gi\u00fap ch\u1ecdn l\u1ecdc th\u00f4ng tin h\u1eefu \u00edch cho doanh nghi\u1ec7p \" class=\"wp-image-28860\" title=\"[Saokim.com.vn] Qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u gi\u00fap ch\u1ecdn l\u1ecdc th\u00f4ng tin h\u1eefu \u00edch cho doanh nghi\u1ec7p \" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/cac-buoc-nghien-cuu-thuong-hieu.jpg 1000w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/cac-buoc-nghien-cuu-thuong-hieu-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/cac-buoc-nghien-cuu-thuong-hieu-768x402.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>[Saokim.com.vn] Qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u gi\u00fap ch\u1ecdn l\u1ecdc th\u00f4ng tin h\u1eefu \u00edch cho doanh nghi\u1ec7p<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\u0110\u0103ng k\u00fd \u0111\u1ec3 nh\u1eadn nh\u1eefng n\u1ed9i dung hay nh\u1ea5t, m\u1edbi nh\u1ea5t v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p t\u1eeb Sao Kim Branding<\/strong><\/p>\n\n\n\n<div class=\"tnp tnp-subscription\">\n<form method=\"post\" action=\"https:\/\/www.saokim.com.vn\/en\/?na=s\" target=\"_blank\">\n\n<input type=\"hidden\" name=\"nlang\" value=\"\"><div class=\"tnp-field tnp-field-firstname\"><label for=\"tnp-1\">T\u00ean<\/label>\n<input class=\"tnp-name\" type=\"text\" name=\"nn\" id=\"tnp-1\" value=\"\" required=\"\"><\/div>\n<div class=\"tnp-field tnp-field-email\"><label for=\"tnp-2\">Email<\/label>\n<input class=\"tnp-email\" type=\"email\" name=\"ne\" id=\"tnp-2\" value=\"\" required=\"\"><\/div>\n<div class=\"tnp-field tnp-field-button\"><input class=\"tnp-submit\" type=\"submit\" value=\"\u0110\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin\">\n<\/div>\n<\/form>\n<\/div>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/thongtin\/5-buoc-co-ban-neu-muon-ke-hoach-kinh-doanh-thanh-cong\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 b\u01b0\u1edbc c\u01a1 b\u1ea3n ph\u1ea3i l\u00e0m n\u1ebfu mu\u1ed1n k\u1ebf ho\u1ea1ch kinh doanh th\u00e0nh c\u00f4ng<\/a><\/strong><\/li><li><strong>23 \u00fd t\u01b0\u1edfng kinh doanh ti\u1ec1m n\u0103ng l\u1ee3i nhu\u1eadn nh\u1ea5t n\u0103m 2020<\/strong><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/quan-tri-dieu-hanh\/hieu-ve-mo-hinh-kinh-doanh-tu-a-z-truoc-khi-bat-tay-khoi-nghiep\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Hi\u1ec3u v\u1ec1 m\u00f4 h\u00ecnh kinh doanh t\u1eeb A-Z tr\u01b0\u1edbc khi b\u1eaft tay kh\u1edfi nghi\u1ec7p<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">6. Case study nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u &#8211; S\u1ebfu Rice<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ra \u0111\u1eddi tr\u00ean n\u1ec1n t\u1ea3ng s\u1ea3n xu\u1ea5t n\u00f4ng nghi\u1ec7p Eco Organic, Tram Chim Farming l\u00e0 c\u00f4ng ty sinh th\u00e1i h\u1eefu c\u01a1 k\u1ebft h\u1ee3p h\u00e0i h\u00f2a gi\u1eefa thi\u00ean nhi\u00ean v\u00e0 con ng\u01b0\u1eddi, \u0111\u1ea7u t\u01b0 3 l\u0129nh v\u1ef1c: n\u00f4ng s\u1ea3n, th\u1ef1c ph\u1ea9m v\u00e0 du l\u1ecbch sinh th\u00e1i.<\/p>\n\n\n\n<p>G\u1ea1o S\u1ebfu Rice l\u00e0 s\u1ea3n ph\u1ea9m g\u1ea1o s\u1ea1ch h\u1eefu c\u01a1. G\u1ea1o S\u1ebfu ra \u0111\u1eddi v\u1edbi ti\u00eau ch\u00ed kh\u1eaft khe trong vi\u1ec7c canh t\u00e1c, m\u1ee5c \u0111\u00edch ph\u1ee5c v\u1ee5 40% n\u1ed9i \u0111\u1ecba, 60% xu\u1ea5t kh\u1ea9u. Mong mu\u1ed1n mang th\u01b0\u01a1ng hi\u1ec7u g\u1ea1o Vi\u1ec7t Nam c\u00f3 v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"603\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/case-study-nghien-cuu-thuong-hieu-Seu-Rice-1.jpg\" alt=\"[Saokim.com.vn] D\u1ef1 \u00e1n G\u1ea1o S\u1ebfu Rice nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thi\u1ebft k\u1ebf b\u1edfi Sao Kim Branding\" class=\"wp-image-28861\" title=\"[Saokim.com.vn] D\u1ef1 \u00e1n G\u1ea1o S\u1ebfu Rice nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thi\u1ebft k\u1ebf b\u1edfi Sao Kim Branding\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/case-study-nghien-cuu-thuong-hieu-Seu-Rice-1.jpg 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/case-study-nghien-cuu-thuong-hieu-Seu-Rice-1-300x201.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/case-study-nghien-cuu-thuong-hieu-Seu-Rice-1-768x515.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption><em>[Saokim.com.vn] D\u1ef1 \u00e1n G\u1ea1o S\u1ebfu Rice nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thi\u1ebft k\u1ebf b\u1edfi Sao Kim Branding<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>Nhu c\u1ea7u:<\/strong><\/p>\n\n\n\n<p><strong>G\u1ea1o S\u1ebfu Rice <\/strong>c\u1ea7n x\u00e2y d\u1ef1ng<strong> <\/strong>nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u, thi\u1ebft k\u1ebf Logo v\u00e0 thi\u1ebft k\u1ebf bao b\u00ec nh\u00e3n m\u00e1c ph\u1ee5c v\u1ee5 vi\u1ec7c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng xu\u1ea5t kh\u1ea9u.<\/p>\n\n\n\n<p><strong>Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u:&nbsp;<\/strong><\/p>\n\n\n\n<p>Sau khi nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u, Sao Kim Branding x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t ph\u00e1t t\u1eeb trung cao c\u1ea5p, nhu c\u1ea7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn th\u1ee9c s\u1ea3n ph\u1ea9m t\u1ed1t cho s\u1ee9c kh\u1ecfe.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1227\" height=\"710\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/case-study-nghien-cuu-thuong-hieu-Seu-Rice-2.png\" alt=\"[Saokim.com.vn] D\u1ef1 \u00e1n Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u G\u1ea1o S\u1ebfu Rice (Tram Chim Farming) t\u1eeb Sao Kim Branding\" class=\"wp-image-28862\" title=\"[Saokim.com.vn] D\u1ef1 \u00e1n Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u G\u1ea1o S\u1ebfu Rice (Tram Chim Farming) t\u1eeb Sao Kim Branding\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/case-study-nghien-cuu-thuong-hieu-Seu-Rice-2.png 1227w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/case-study-nghien-cuu-thuong-hieu-Seu-Rice-2-300x174.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/case-study-nghien-cuu-thuong-hieu-Seu-Rice-2-768x444.png 768w\" sizes=\"(max-width: 1227px) 100vw, 1227px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>[Saokim.com.vn] D\u1ef1 \u00e1n Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u G\u1ea1o S\u1ebfu Rice (Tram Chim Farming) t\u1eeb Sao Kim Branding<\/em><\/p>\n\n\n\n<p><strong>S\u1ee9 M\u1ec7nh:<\/strong><\/p>\n\n\n\n<p>B\u1ea3o t\u1ed3n, ph\u00e1t tri\u1ec3n v\u00e0 n\u00e2ng cao gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m n\u00f4ng s\u1ea3n made by Vietnam.<\/p>\n\n\n\n<p>\u0110\u1ecbnh h\u01b0\u1edbng nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong vi\u1ec7c k\u1ebft h\u1ee3p gi\u1eefa thi\u00ean nhi\u00ean v\u00e0 con ng\u01b0\u1eddi.<\/p>\n\n\n\n<p><strong>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng:&nbsp;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1233\" height=\"719\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/case-study-nghien-cuu-thuong-hieu-Seu-Rice-3.png\" alt=\"[Saokim.com.vn] G\u1ea1o S\u1ebfu Rice h\u01b0\u1edbng t\u1edbi \u0111\u1ecbnh v\u1ecb kh\u00e1ch h\u00e0ng v\u1edbi ph\u00e2n kh\u00fac trung v\u00e0 cao c\u1ea5p\" class=\"wp-image-28863\" title=\"[Saokim.com.vn] G\u1ea1o S\u1ebfu Rice h\u01b0\u1edbng t\u1edbi \u0111\u1ecbnh v\u1ecb kh\u00e1ch h\u00e0ng v\u1edbi ph\u00e2n kh\u00fac trung v\u00e0 cao c\u1ea5p\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/case-study-nghien-cuu-thuong-hieu-Seu-Rice-3.png 1233w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/case-study-nghien-cuu-thuong-hieu-Seu-Rice-3-300x175.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/case-study-nghien-cuu-thuong-hieu-Seu-Rice-3-768x448.png 768w\" sizes=\"(max-width: 1233px) 100vw, 1233px\" \/><figcaption><em>[Saokim.com.vn] G\u1ea1o S\u1ebfu Rice h\u01b0\u1edbng t\u1edbi \u0111\u1ecbnh v\u1ecb kh\u00e1ch h\u00e0ng v\u1edbi ph\u00e2n kh\u00fac trung v\u00e0 cao c\u1ea5p<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>Nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eadn th\u1ee9c d\u00f9ng s\u1ea3n ph\u1ea9m t\u1ed1t cho s\u1ee9c kh\u1ecfe, \u00fd th\u1ee9c t\u1ed1t v\u1ec1 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, c\u1ed9ng \u0111\u1ed3ng v\u00e0 n\u00e2ng cao gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a Vietnam<\/p>\n\n\n\n<p><strong>T\u00ean th\u01b0\u01a1ng hi\u1ec7u: <\/strong>S\u1ebfu Rice<\/p>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u S\u1ebfu Rice \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh t\u1eeb nguy\u1ec7n v\u1ecdng b\u1ea3o t\u1ed3n v\u00e0 g\u00ecn gi\u1eef h\u01b0\u01a1ng g\u1ea1o Vi\u1ec7t Nam, S\u1ebfu l\u00e0 m\u1ed9t lo\u00e0i chim Tr\u1eddi sinh s\u1ed1ng t\u1ea1i V\u01b0\u1eddn Qu\u1ed1c gia Tr\u00e0m Chim, n\u01a1i tr\u1ed3ng c\u00e1c lo\u1ea1i g\u1ea1o cao c\u1ea5p c\u1ee7a S\u1ebfu Rice. C\u00e1c d\u00f2ng g\u1ea1o c\u1ee7a S\u1ebfu Rice \u0111\u01b0\u1ee3c canh t\u00e1c thi\u00ean nhi\u00ean, trong \u0111\u00f3 c\u00f3 lo\u1ea1i g\u1ea1o l\u00faa ma t\u1ef1 sinh tr\u01b0\u1edfng s\u1ed1ng c\u00f9ng m\u00f4i tr\u01b0\u1eddng v\u1edbi S\u1ebfu.<\/p>\n\n\n\n<p>G\u1ea1o S\u1ebfu l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa sinh v\u1eadt thi\u00ean nhi\u00ean (tinh th\u1ea7n) v\u1edbi h\u1ea1t g\u1ea1o (v\u1eadt ch\u1ea5t) nu\u00f4i s\u1ed1ng con ng\u01b0\u1eddi, S\u1ebfu Rice kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 h\u1ea1t g\u1ea1o, m\u00e0 sau m\u1ed9t c\u00e1i t\u00ean ch\u1ee9a \u0111\u1ef1ng m\u1ed9t qu\u00e1 tr\u00ecnh k\u1ebft h\u1ee3p h\u00e0i h\u00f2a gi\u1eefa thi\u00ean nhi\u00ean v\u00e0 con ng\u01b0\u1eddi, no rice no life, N\u00f4ng tr\u1ea1i S\u1ebfu Rice b\u1ea3o t\u1ed3n S\u1ebfu, b\u1ea3o t\u1ed3n v\u00e0 n\u00e2ng cao gi\u00e1 tr\u1ecb h\u1ea1t g\u1ea1o Vi\u1ec7t. <\/p>\n\n\n\n<p><strong>Logo:<\/strong><\/p>\n\n\n\n<p>Logo s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh lo\u00e0i s\u1ebfu \u0111\u01b0\u1ee3c di\u1ec5n t\u1ea3 n\u00e9t v\u1ebd thanh m\u1ea3nh, d\u00e1ng thon l\u1ed3ng gh\u00e9p v\u1edbi h\u00ecnh \u1ea3nh h\u1ea1t g\u1ea1o. Bi\u1ec3u t\u01b0\u1ee3ng v\u00e0 c\u00e1ch \u0111i\u1ec7u \u0111\u01a1n gi\u1ea3n t\u1ea1o c\u1ea3m gi\u00e1c sang tr\u1ecdng, tinh t\u1ebf cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>H\u00ecnh \u1ea3nh s\u1ebfu ng\u1ea9ng cao \u0111\u1ea7u th\u1ec3 hi\u1ec7n t\u1ea7m v\u00f3c l\u1edbn m\u1ea1nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c n\u00e2ng t\u1ea7m, ngo\u00e0i ra c\u00f2n th\u1ec3 hi\u1ec7n mong mu\u1ed1n v\u01b0\u01a1n t\u1ea7m ph\u00e1t tri\u1ec3n, ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng xu\u1ea5t kh\u1ea9u c\u00f4ng ty \u0111ang h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, h\u00ecnh \u1ea3nh chim s\u1ebfu l\u1ed3ng gh\u00e9p 2 ch\u1eef c\u00e1i \u0110 v\u00e0 T c\u1ee7a t\u1ec9nh \u0110\u1ed3ng Th\u00e1p, n\u01a1i tr\u1ef1c thu\u1ed9c c\u1ee7a V\u01b0\u1eddn Qu\u1ed1c Gia Tr\u00e0m Chim \u2013 th\u1ee7 ph\u1ee7 c\u1ee7a lo\u1ea1i G\u1ea1o S\u1ebfu Rice.<\/p>\n\n\n\n<p><strong>Slogan:<\/strong> H\u01b0\u01a1ng G\u1ea1o Vi\u1ec7t Nam<\/p>\n\n\n\n<p><strong>Thi\u1ebft k\u1ebf bao b\u00ec:<\/strong><\/p>\n\n\n\n<p>H\u00ecnh \u1ea3nh Ng\u01b0\u1eddi n\u00f4ng d\u00e2n v\u00e0 S\u1ebfu \u0111\u01b0\u1ee3c l\u1ed3ng gh\u00e9p kh\u00e9o l\u00e9o trong bao b\u00ec, mang b\u1ea3n s\u1eafc d\u00e2n t\u1ed9c, \u1ee9ng d\u1ee5ng m\u1ef9 thu\u1eadt v\u1ebd tay h\u00ecnh \u1ea3nh thi\u00ean nhi\u00ean mang di s\u1ea3n \u0111\u1eb7c tr\u01b0ng Vi\u1ec7t Nam. Nh\u1eefng h\u00ecnh \u1ea3nh n\u00e0y l\u00e0 th\u00f4ng \u0111i\u1ec7p n\u00f4ng s\u1ea3n Vi\u1ec7t t\u1eeb nh\u1eefng n\u00e9t g\u1ea7n g\u0169i nh\u1ea5t s\u1ebd ti\u1ebfn xa tr\u00ean con \u0111\u01b0\u1eddng xu\u1ea5t kh\u1ea9u.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1225\" height=\"711\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/case-study-nghien-cuu-thuong-hieu-Seu-Rice-4.png\" alt=\"[Saokim.com.vn] S\u1ebfu G\u1ea1o Rice mang th\u00f4ng \u0111i\u1ec7p n\u00f4ng s\u1ea3n g\u1ea7n g\u0169i \" class=\"wp-image-28864\" title=\"[Saokim.com.vn] S\u1ebfu G\u1ea1o Rice mang th\u00f4ng \u0111i\u1ec7p n\u00f4ng s\u1ea3n g\u1ea7n g\u0169i \" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/case-study-nghien-cuu-thuong-hieu-Seu-Rice-4.png 1225w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/case-study-nghien-cuu-thuong-hieu-Seu-Rice-4-300x174.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/case-study-nghien-cuu-thuong-hieu-Seu-Rice-4-768x446.png 768w\" sizes=\"(max-width: 1225px) 100vw, 1225px\" \/><figcaption><em>[Saokim.com.vn] S\u1ebfu G\u1ea1o Rice mang th\u00f4ng \u0111i\u1ec7p n\u00f4ng s\u1ea3n g\u1ea7n g\u0169i <\/em><\/figcaption><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/case-study-nghien-cuu-thuong-hieu-Seu-Rice-5.jpg\" alt=\" [Saokim.com.vn] Bao b\u00ec gi\u1ea5y th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng  \" class=\"wp-image-28865\" title=\" [Saokim.com.vn] Bao b\u00ec gi\u1ea5y th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng  \" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/case-study-nghien-cuu-thuong-hieu-Seu-Rice-5.jpg 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/case-study-nghien-cuu-thuong-hieu-Seu-Rice-5-300x300.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/case-study-nghien-cuu-thuong-hieu-Seu-Rice-5-768x768.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"> <em>[Saokim.com.vn] Bao b\u00ec gi\u1ea5y th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng <\/em> <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">7. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u?\u00a0<\/h2>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ef1 th\u1ef1c hi\u1ec7n (inhouse) b\u1edfi doanh nghi\u1ec7p th\u1ea5u hi\u1ec3u r\u00f5 s\u1ee9c m\u1ea1nh n\u1ed9i t\u1ea1i, m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1eebng giai \u0111o\u1ea1n.<\/p>\n\n\n\n<p>Vi\u1ec7c l\u00e0m vi\u1ec7c c\u00f9ng \u0111\u1ed1i t\u00e1c Agency chuy\u00ean nghi\u1ec7p gi\u00fap doanh nghi\u1ec7p gia t\u0103ng s\u1ee9c m\u1ea1nh, \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n, gia t\u0103ng c\u01a1 h\u1ed9i cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">8. Sao Kim Branding \u2013 \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p<\/h2>\n\n\n\n<p>V\u1edbi s\u1ee9 m\u1ec7nh \u201cN\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t\u201d, <a href=\"https:\/\/www.saokim.com.vn\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a> \u0111\u00e3 v\u00e0 \u0111ang t\u1ea1o ra s\u1ee9c m\u1ea1nh v\u00e0 sinh kh\u00ed cho h\u01a1n 10.000+ kh\u00e1ch h\u00e0ng, ch\u00fang t\u00f4i s\u1eb5n s\u00e0ng l\u1eafng nghe v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Vui l\u00f2ng \u0111\u1ec3 l\u1ea1i th\u00f4ng tin li\u00ean h\u1ec7 ho\u1eb7c k\u1ebft n\u1ed1i ngay qua hotline <strong><a href=\"tel:0964699499\" target=\"_blank\" rel=\"noreferrer noopener\">0964.699.499<\/a><\/strong>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng th\u00f4ng tin quan tr\u1ecdng, \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 v\u1ea5n \u0111\u1ec1 <strong>nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u<\/strong>. V\u1edbi \u00fd ngh\u0129a quan tr\u1ecdng nh\u01b0 v\u1eady, nghi\u00eam t\u00fac tri\u1ec3n khai nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u s\u1ebd mang l\u1ea1i l\u1ee3i \u00edch l\u00e2u d\u00e0i cho s\u1ef1 ph\u00e1t tri\u1ec3n chung c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Hi v\u1ecdng n\u1ed9i dung h\u1eefu \u00edch cho b\u1ea1n!<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng ki\u1ebfn t\u1ea1o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p. B\u00e0i vi\u1ebft b\u00ean d\u01b0\u1edbi cung c\u1ea5p nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf t\u1ea1i doanh nghi\u1ec7p. <\/p>\n","protected":false},"author":24,"featured_media":5289,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[206],"class_list":["post-5455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang","tag-nghien-cuu-thuong-hieu"],"acf":[],"views":3113,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/5455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=5455"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/5455\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/5289"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=5455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=5455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=5455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}