{"id":54614,"date":"2024-09-27T17:02:58","date_gmt":"2024-09-27T10:02:58","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=54614"},"modified":"2024-09-27T17:12:13","modified_gmt":"2024-09-27T10:12:13","slug":"recap-su-kien-but-pha-tu-thach-thuc","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/ban-tin-sao-kim\/recap-su-kien-but-pha-tu-thach-thuc\/","title":{"rendered":"[Recap] S\u1ef1 ki\u1ec7n “B\u1ee8T PH\u00c1 T\u1eea TH\u00c1CH TH\u1ee8C – X\u00e2y d\u1ef1ng doanh nghi\u1ec7p v\u1eefng m\u1ea1nh v\u00e0 thu h\u00fat \u0111\u1ea7u t\u01b0”"},"content":{"rendered":"\n

\"\u2728\"Ng\u00e0y 27\/09\/2024 t\u1ea1i Trung t\u00e2m \u0110\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o Qu\u1ed1c Gia, s\u1ef1 ki\u1ec7n \u201cB\u1ee8T PH\u00c1 T\u1eea TH\u00c1CH TH\u1ee8C: X\u00e2y d\u1ef1ng doanh nghi\u1ec7p v\u1eefng m\u1ea1nh v\u00e0 thu h\u00fat \u0111\u1ea7u t\u01b0\u201d<\/strong> \u0111\u01b0\u1ee3c \u0111\u1ed3ng t\u1ed5 ch\u1ee9c b\u1edfi S\u1edf k\u1ebf ho\u1ea1ch v\u00e0 \u0110\u1ea7u t\u01b0 H\u00e0 N\u1ed9i, C\u00e2u l\u1ea1c b\u1ed9 CEO 1883,..\u00a0 \u0111\u00e3 di\u1ec5n ra th\u00e0nh c\u00f4ng t\u1ed1t \u0111\u1eb9p, thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a r\u1ea5t nhi\u1ec1u C-Levels, Manager & Leader \u0111\u1ebfn t\u1eeb \u0111a d\u1ea1ng l\u0129nh v\u1ef1c.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\"\u2728\"Ch\u01b0\u01a1ng tr\u00ecnh cung c\u1ea5p th\u00eam nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c, k\u1ef9 n\u0103ng gi\u00fap cho c\u00e1c ch\u1ee7 doanh nghi\u1ec7p, c\u00e1c qu\u1ea3n l\u00fd C-level \u201ckhai ph\u00f3ng\u201d c\u01a1 h\u1ed9i \u0111\u1ec3 n\u00e2ng t\u1ea7m gi\u00e1 tr\u1ecb doanh nghi\u1ec7p, h\u01b0\u1edbng t\u1edbi ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong t\u01b0\u01a1ng lai, hay t\u0103ng s\u1ee9c h\u1ea5p d\u1eabn v\u1edbi nh\u00e0 \u0111\u1ea7u t\u01b0.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\"\u2728\" 04 di\u1ec5n gi\u1ea3 l\u00e0 c\u00e1c chuy\u00ean gia h\u00e0ng \u0111\u1ea7u trong c\u00e1c l\u0129nh v\u1ef1c Branding, T\u00e0i ch\u00ednh, Lu\u1eadt doanh nghi\u1ec7p, N\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p \u0111\u00e3 \u0111em \u0111\u1ebfn nh\u1eefng chia s\u1ebb thu\u1ed9c 04 ch\u1ee7 \u0111\u1ec1 v\u00f4 c\u00f9ng h\u1ea5p d\u1eabn v\u00e0 th\u1ef1c ti\u1ec5n:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

M\u1edf \u0111\u1ea7u l\u00e0 ch\u1ee7 \u0111\u1ec1 \u201c\u0110\u00edch \u0111\u1ebfn n\u00e0o cho doanh nghi\u1ec7p th\u1eddi VUCA\u201d c\u1ee7a di\u1ec5n gi\u1ea3 Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Th\u1ea3o – Founder & CEO | INMERGERS v\u00e0 TTP Bengoshi. Con \u0111\u01b0\u1eddng \u0111\u00fang \u0111\u1eafn \u0111\u1ec3 duy tr\u00ec s\u1ef1 b\u1ec1n v\u1eefng v\u00e0 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i ch\u00ednh l\u00e0 “\u0110\u00edch \u0111\u1ebfn” c\u1ee7a m\u1ed7i doanh nghi\u1ec7p trong th\u1eddi Bi\u1ebfn \u0111\u1ed9ng (Volatility), Kh\u00f4ng ch\u1eafc ch\u1eafn (Uncertainty), Ph\u1ee9c t\u1ea1p (Complexity) v\u00e0 M\u01a1 h\u1ed3 (Ambiguity).<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ti\u1ebfp \u0111\u1ebfn l\u00e0 ch\u1ee7 \u0111\u1ec1 \u201cT\u1eeb v\u00f4 danh \u0111\u1ebfn s\u1ed1 1: b\u00ed quy\u1ebft x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tinh g\u1ecdn\u201d c\u1ee7a di\u1ec5n gi\u1ea3 Nguy\u1ec5n Thanh Tu\u1ea5n – CEO Sao Kim Branding. Anh Tu\u1ea5n c\u0169ng \u0111\u00e3 cung c\u1ea5p l\u1ed9 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh<\/a><\/strong> ch\u1ec9 trong v\u00f2ng 1 t\u1edbi 3 th\u00e1ng, nh\u1eb1m gi\u00fap m\u1ecdi doanh nghi\u1ec7p t\u1ed1i \u01b0u ngu\u1ed3n l\u1ef1c, nh\u01b0ng v\u1eabn \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

\"C\u00e2y<\/figure>\n\n\n\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u gi\u1ed1ng nh\u01b0 tr\u1ed3ng c\u00e2y, b\u1edfi th\u01b0\u01a1ng hi\u1ec7u gi\u1ed1ng nh\u01b0 c\u00e1i c\u00e2y “Brand lika a tree”.<\/p>\n\n\n\n

    \n
  • M\u00f4i tr\u01b0\u1eddng s\u1ed1ng: Th\u1ecb tr\u01b0\u1eddng, c\u1ea1nh tranh, c\u00f4ng ngh\u1ec7, v\u0103n h\u00f3a x\u00e3 h\u1ed9i, ph\u00e1p l\u00fd<\/li>\n\n\n\n
  • R\u1ec5 c\u00e2y: T\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, l\u1ecbch s\u1eed th\u01b0\u01a1ng hi\u1ec7u, tri\u1ebft l\u00fd kinh doanh<\/li>\n\n\n\n
  • Th\u00e2n c\u00e2y: Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i, ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u, chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n
  • T\u00e1n c\u00e2y, qu\u1ea3, l\u00e1: Qu\u1ea3ng c\u00e1o, POSM, ti\u1ebfp th\u1ecb x\u00e3 h\u1ed9i, tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i, quan h\u1ec7 c\u00f4ng ch\u00fang, \u1ee9ng d\u1ee5ng nh\u1eadn di\u1ec7n, l\u1ee3i nhu\u1eadn, th\u1ecb ph\u1ea7n, t\u00ecnh c\u1ea3m th\u01b0\u01a1ng hi\u1ec7u, l\u00f2ng trung th\u00e0nh, gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn, …<\/li>\n<\/ul>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    \u201cQu\u1ea3n tr\u1ecb doanh nghi\u1ec7p – b\u1ee9t ph\u00e1 v\u1edbi AI\u201d c\u0169ng l\u00e0 ch\u1ee7 \u0111\u1ec1 n\u00f3ng \u0111\u01b0\u1ee3c quan t\u00e2m. Di\u1ec5n gi\u1ea3 Nguy\u1ec5n Th\u1ecb Ngh\u0129a – \u00a0T\u1ed5ng Gi\u00e1m \u0111\u1ed1c | Simplamo Enterprise mang \u0111\u1ebfn nh\u1eefng gi\u1ea3i ph\u00e1p AI hi\u1ec7u qu\u1ea3, \u1ee9ng d\u1ee5ng AI t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh, n\u00e2ng cao hi\u1ec7u su\u1ea5t qu\u1ea3n l\u00fd v\u00e0 v\u1eadn h\u00e0nh, ph\u00e2n t\u00edch l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1eb1ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o.\u00a0<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    K\u1ebft th\u00fac ch\u01b0\u01a1ng tr\u00ecnh, anh Nguy\u1ec5n Trung Ki\u00ean – Ch\u1ee7 t\u1ecbch Qu\u1ef9 \u0111\u1ea7u t\u01b0 Vi\u1ec7t Nam Singapore (VNS Capital) c\u00f3 15 n\u0103m ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c t\u00e0i ch\u00ednh \u0111\u1ea7u t\u01b0 v\u00e0 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p \u0111\u00e3 chia s\u1ebb v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cDoanh nghi\u1ec7p \u201cNgon\u201d trong m\u1eaft qu\u1ef9 \u0111\u1ea7u t\u01b0 chuy\u00ean nghi\u1ec7p\u201d. Gi\u00fap doanh nghi\u1ec7p n\u1eafm b\u1eaft c\u00e1c ti\u00eau ch\u00ed \u0111\u1ecbnh gi\u00e1 t\u1eeb nh\u00e0 \u0111\u1ea7u t\u01b0 chuy\u00ean nghi\u1ec7p, \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n v\u1ec1 ti\u1ec1m l\u1ef1c v\u00e0 v\u1ecb th\u1ebf c\u1ee7a doanh nghi\u1ec7p, c\u1ea3i thi\u1ec7n \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng g\u1ecdi v\u1ed1n.<\/p>\n\n\n\n

    \u0110\u1eb7c bi\u1ec7t, anh Nguy\u1ec5n Trung Ki\u00ean chia s\u1ebb 12 ti\u00eau ch\u00ed ch\u00ednh \u0111\u00e1nh gi\u00e1 DN \u0111\u1ec3 \u0111\u1ea7u t\u01b0. C\u1ee5 th\u1ec3 l\u00e0: s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, ch\u00ednh s\u00e1ch v\u00e0 qu\u1ea3n tr\u1ecb, ban \u0111i\u1ec1u h\u00e0nh, chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n, marketting v\u00e0 b\u00e1n h\u00e0ng, th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u1ea1nh tranh; h\u1ec7 th\u1ed1ng kinh doanh v\u00e0 t\u1ed5 ch\u1ee9c; c\u01a1 h\u1ed9i v\u00e0 r\u1ee7i ro; ki\u1ec3m so\u00e1t ho\u1ea1t \u0111\u1ed9ng; t\u1ed1c \u0111\u1ed9 tri\u1ec3n khai; \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c b\u00e1o c\u00e1o t\u00e0i ch\u00ednh.<\/p>\n\n\n\n

    \"\u2665\ufe0f\" Sao Kim Branding xin \u0111\u01b0\u1ee3c g\u1eedi l\u1eddi c\u1ea3m \u01a1n \u0111\u1eb7c bi\u1ec7t \u0111\u1ebfn qu\u00fd \u0111\u1ed1i t\u00e1c, qu\u00fd anh ch\u1ecb \u0111\u00e3 nhi\u1ec7t t\u00ecnh tham d\u1ef1 v\u00e0 t\u1ea1o n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng t\u1ed1t \u0111\u1eb9p cho s\u1ef1 ki\u1ec7n. H\u1eb9n g\u1eb7p l\u1ea1i anh\/ch\u1ecb t\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n ti\u1ebfp theo.<\/p>\n\n\n\n

    \ud83d\udc47 H\u00e3y c\u00f9ng nh\u00ecn l\u1ea1i kh\u00f4ng kh\u00ed c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh ng\u00e0y h\u00f4m nay qua nh\u1eefng h\u00ecnh \u1ea3nh d\u01b0\u1edbi b\u00e0i vi\u1ebft nh\u00e9.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Ph\u00f3 Tr\u01b0\u1edfng ph\u00f2ng \u01af\u01a1m t\u1ea1o v\u00e0 Ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p (Trung t\u00e2m H\u1ed7 tr\u1ee3 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p) Nguy\u1ec5n Ho\u00e0i Nam<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    ThS L\u00ea Dung – Ch\u1ee7 t\u1ecbch C\u00e2u l\u1ea1c b\u1ed9 CEO 1983, Vi\u1ec7n tr\u01b0\u1edfng Vi\u1ec7n Doanh Tr\u00ed.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Ho\u1ea1t \u0111\u1ed9ng networking t\u1ea1i s\u1ef1 ki\u1ec7n<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Doanh nghi\u1ec7p Inmergers<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Gian h\u00e0ng c\u1ee7a TP Bank<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Gian h\u00e0ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00f4ng s\u1ea3n, th\u1ef1c ph\u1ea9m t\u1eeb thi\u00ean nhi\u00ean.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    \u2014———————————<\/p>\n\n\n\n

    SAO KIM BRANDING<\/p>\n\n\n\n

    Website: www.saokim.com.vn<\/p>\n\n\n\n

    H\u00e0 N\u1ed9i: Stellar Garden, 35 L\u00ea V\u0103n Thi\u00eam, Thanh Xu\u00e2n<\/p>\n\n\n\n

    HCM: More Building, 36 M\u1ea1c \u0110\u0129nh Chi, Qu\u1eadn 1<\/p>\n","protected":false},"excerpt":{"rendered":"

    s\u1ef1 ki\u1ec7n \u201cB\u1ee8T PH\u00c1 T\u1eea TH\u00c1CH TH\u1ee8C: X\u00e2y d\u1ef1ng doanh nghi\u1ec7p v\u1eefng m\u1ea1nh v\u00e0 thu h\u00fat \u0111\u1ea7u t\u01b0\u201d \u0111\u01b0\u1ee3c \u0111\u1ed3ng t\u1ed5 ch\u1ee9c b\u1edfi S\u1edf k\u1ebf ho\u1ea1ch v\u00e0 \u0110\u1ea7u t\u01b0 H\u00e0 N\u1ed9i, C\u00e2u l\u1ea1c b\u1ed9 CEO 1883,..<\/p>\n","protected":false},"author":37,"featured_media":54636,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-54614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-tin-sao-kim"],"acf":[],"views":108,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/54614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=54614"}],"version-history":[{"count":3,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/54614\/revisions"}],"predecessor-version":[{"id":54654,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/54614\/revisions\/54654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/54636"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=54614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=54614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=54614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}