{"id":5507,"date":"2021-01-21T15:26:24","date_gmt":"2021-01-21T15:26:24","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=5507"},"modified":"2021-01-22T07:11:32","modified_gmt":"2021-01-22T07:11:32","slug":"kinh-nghiem-lap-ke-hoach-kinh-doanh","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/kinh-nghiem-lap-ke-hoach-kinh-doanh\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh: T\u1ed5ng h\u1ee3p \u0111i\u1ec1u c\u1ea7n bi\u1ebft cho ch\u1ee7 doanh nghi\u1ec7p 2021"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch kinh doanh<\/strong> l\u00e0 v\u1ea5n \u0111\u1ec1 \u0111au \u0111\u1ea7u c\u1ee7a nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p. Gi\u1eefa nh\u1eefng b\u1ed9n b\u1ec1 v\u1ec1 thu chi, l\u01b0\u01a1ng th\u01b0\u1edfng, ch\u1ee7 doanh nghi\u1ec7p kh\u00f3 d\u00e0nh th\u1eddi gian v\u00e0 t\u00e2m tr\u00ed ho\u00e0n thi\u1ec7n k\u1ebf ho\u1ea1ch kinh doanh m\u1ed9t c\u00e1ch ch\u1ec9nh chu nh\u1ea5t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, Sao Kim cung c\u1ea5p nh\u1eefng ki\u1ebfn th\u1ee9c t\u1ed5ng quan v\u00e0 thi\u1ebft th\u1ef1c nh\u1ea5t cho ch\u1ee7 doanh nghi\u1ec7p ho\u00e0n thi\u1ec7n k\u1ebf ho\u1ea1ch kinh doanh cho doanh nghi\u1ec7p m\u00ecnh.&nbsp;<\/span><\/p>\n<h2><strong>1. K\u1ebf ho\u1ea1ch kinh doanh l\u00e0 g\u00ec?&nbsp;<\/strong><\/h2>\n<p>K\u1ebf ho\u1ea1ch kinh doanh l\u00e0 b\u1ea3n m\u00f4 t\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p, l\u00e0 t\u1ea5m b\u1ea3n \u0111\u1ed3 gi\u00fap ch\u1ee7 doanh nghi\u1ec7p v\u1eefng b\u01b0\u1edbc, ch\u00e8o l\u00e1i th\u01b0\u01a1ng hi\u1ec7u, n\u1eafm b\u1eaft t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf v\u00e0 \u0111\u01b0a \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c trong t\u1eebng th\u1eddi \u0111i\u1ec3m.&nbsp;<\/p>\n<p>Theo Wikipedia, <a href=\"https:\/\/vi.wikipedia.org\/wiki\/K%E1%BA%BF_ho%E1%BA%A1ch_kinh_doanh\" target=\"_blank\" rel=\"noopener\">K\u1ebf ho\u1ea1ch kinh doanh<\/a> l\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd c\u1ee7a doanh nghi\u1ec7p, gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau, chi\u1ebfn l\u01b0\u1ee3c, x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, n\u1ed9i l\u1ef1c c\u1ee7a doanh nghi\u1ec7p, \u0111\u01b0a ra c\u00e1c ph\u01b0\u01a1ng h\u01b0\u1edbng kinh doanh v\u00e0 ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c m\u1ee5c ti\u00eau, chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n<h2 class=\"wp-block-heading\"><strong>2. M\u00f4 h\u00ecnh SWOT<\/strong>: n\u1ec1n t\u1ea3ng l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh <\/h2>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh c\u01a1 b\u1ea3n nh\u1ea5t, nh\u01b0ng c\u0169ng l\u00e0 n\u1ec1n t\u1ea3ng g\u1ea7n g\u0169i nh\u1ea5t \u0111\u1ec3 b\u1ea1n nh\u00ecn nh\u1eadn \u0111i\u1ec3m m\u1ea1nh, y\u1ebfu, c\u01a1 h\u1ed9i, th\u00e1ch th\u1ee9c. M\u1ed7i n\u0103m, doanh nghi\u1ec7p \u0111\u1ec1u ghi nh\u1eadn nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi, x\u00e1c l\u1eadp th\u00eam nh\u1eefng \u0111i\u1ec3m m\u1ea1nh hay t\u00ecm ra nh\u1eefng \u0111i\u1ec3m y\u1ebfu c\u1ea7n kh\u1eafc ph\u1ee5c.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"939\" height=\"714\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/01\/Saokim.com_.vn-Ma-tra\u0323\u0302n-SWOT.png\" alt=\"[Saokim.com.vn] M\u00f4 h\u00ecnh SWOT gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ea1nh - y\u1ebfu, s\u1ee9c m\u1ea1nh n\u1ed9i t\u1ea1i \" class=\"wp-image-5647\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/01\/Saokim.com_.vn-Ma-tra\u0323\u0302n-SWOT.png 939w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/01\/Saokim.com_.vn-Ma-tra\u0323\u0302n-SWOT-300x228.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/01\/Saokim.com_.vn-Ma-tra\u0323\u0302n-SWOT-768x584.png 768w\" sizes=\"(max-width: 939px) 100vw, 939px\" \/><figcaption>[Saokim.com.vn] M\u00f4 h\u00ecnh SWOT gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ea1nh &#8211; y\u1ebfu, s\u1ee9c m\u1ea1nh n\u1ed9i t\u1ea1i <br><\/figcaption><\/figure><\/div>\n\n\n\n<p>Vi\u1ec7c xem l\u1ea1i b\u1ea3ng SWOT, x\u00e1c l\u1eadp cho m\u00ecnh l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 t\u00ecm ra c\u01a1 h\u1ed9i th\u00e1ch th\u1ee9c l\u00e0 ti\u1ec1n \u0111\u1ec1 cho ch\u1ee7 doanh nghi\u1ec7p chu\u1ea9n b\u1ecb cho k\u1ebf ho\u1ea1ch kinh doanh 2021.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>N\u1eafm b\u1eaft c\u01a1 h\u1ed9i t\u1eeb \u0111i\u1ec3m m\u1ea1nh:<\/strong> l\u00e0m g\u00ec \u0111\u1ec3 gia t\u0103ng s\u1ee9c m\u1ea1nh cho doanh nghi\u1ec7p, t\u0103ng tr\u01b0\u1edfng \u1edf \u0111\u00e2u v\u00e0 d\u00f9ng s\u1ee9c m\u1ea1nh g\u00ec \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng, c\u1ea7n chu\u1ea9n b\u1ecb g\u00ec khi c\u01a1 h\u1ed9i \u0111\u1ebfn.&nbsp;<\/li><li><strong>Kh\u1eafc ph\u1ee5c \u0111i\u1ec3m y\u1ebfu<\/strong>: nh\u1eefng \u0111i\u1ec3m y\u1ebfu g\u00ec c\u1ea7n kh\u1eafc ph\u1ee5c, c\u1ea7n trau d\u1ed3i v\u00e0 c\u1ea3i thi\u1ec7n, t\u0103ng th\u00eam s\u1ee9c m\u1ea1nh n\u1ed9i l\u1ef1c doanh nghi\u1ec7p<\/li><li><strong>H\u1ee3p t\u00e1c \u0111\u1ec3 tr\u00e1nh th\u00e1ch th\u1ee9c, nguy c\u01a1 t\u1eeb th\u1ecb tr\u01b0\u1eddng<\/strong>&nbsp;<\/li><li><strong>Duy tr\u00ec hay chuy\u1ec3n h\u01b0\u1edbng<\/strong> khi kh\u00f4ng c\u00f3 \u0111i\u1ec3m m\u1ea1nh v\u00e0 m\u00f4i tr\u01b0\u1eddng \u0111\u1ea7y th\u00e1ch th\u1ee9c<\/li><\/ul>\n\n\n\n<p>\u0110\u00e2y \u0111\u1ec1u l\u00e0 nh\u1eefng t\u1eeb kh\u00f3a quan tr\u1ecdng khi b\u1ea1n ph\u00e2n t\u00edch SWOT \u0111\u1ec3 nh\u00ecn nh\u1eadn b\u1ed1i c\u1ea3nh th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3: M\u00f4 h\u00ecnh BCG<\/strong>: t\u1eadp trung ngu\u1ed3n l\u1ef1c doanh nghi\u1ec7p<\/h2>\n\n\n\n<p>Sau khi \u0111\u00e3 n\u1eafm r\u00f5 s\u1ee9c m\u1ea1nh n\u1ed9i t\u1ea1i doanh nghi\u1ec7p (\u0111i\u1ec3m m\u1ea1nh\/ \u0111i\u1ec3m y\u1ebfu\/ c\u01a1 h\u1ed9i\/ th\u00e1ch th\u1ee9c), b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 t\u1eadp trung d\u00e0nh ngu\u1ed3n l\u1ef1c, th\u1eddi gian c\u0169ng nh\u01b0 \u0111\u1ea7u t\u01b0 cho s\u1ea3n ph\u1ea9m\/ d\u1ef1 \u00e1n ti\u1ec1m n\u0103ng th\u00f4ng qua Ma tr\u1eadn BCG.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Ma-tra\u0323\u0302n-BCG.jpg\" alt=\"[Saokim.com.vn] K\u1ebf ho\u1ea1ch kinh doanh b\u1eaft \u0111\u1ea7u t\u1eeb Ma tr\u1eadn BCG gi\u00fap b\u1ea1n t\u1eadp trung ngu\u1ed3n l\u1ef1c doanh nghi\u1ec7p\" class=\"wp-image-5403\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Ma-tra\u0323\u0302n-BCG.jpg 600w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2020\/12\/Ma-tra\u0323\u0302n-BCG-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption>[Saokim.com.vn] K\u1ebf ho\u1ea1ch kinh doanh b\u1eaft \u0111\u1ea7u t\u1eeb Ma tr\u1eadn BCG gi\u00fap b\u1ea1n t\u1eadp trung ngu\u1ed3n l\u1ef1c doanh nghi\u1ec7p<br><\/figcaption><\/figure><\/div>\n\n\n\n<p>S\u1ea3n ph\u1ea9m doanh nghi\u1ec7p b\u1ea1n l\u00e0 g\u00ec? B\u1ea1n \u0111ang n\u1eafm trong tay bao nhi\u00eau s\u1ea3n ph\u1ea9m? \u0110\u00e2u l\u00e0 s\u1ea3n ph\u1ea9m \u201cb\u00f2 s\u1eefa\u201d mang l\u1ea1i ngu\u1ed3n thu ch\u00ednh cho doanh nghi\u1ec7p b\u1ea1n? \u0110\u00e2u l\u00e0 s\u1ea3n ph\u1ea9m \u201cng\u00f4i sao\u201d c\u00f3 kh\u1ea3 n\u0103ng sinh l\u1eddi trong t\u01b0\u01a1ng lai ? \u0110\u00e2u l\u00e0 s\u1ea3n ph\u1ea9m \u201cd\u1ea5u h\u1ecfi\u201d c\u1ea7n th\u1eddi gian nghi\u00ean c\u1ee9u? \u0110\u00e2u l\u00e0 s\u1ea3n ph\u1ea9m \u201cth\u1ea5t th\u1ebf\u201d m\u00e0 b\u1ea1n v\u1eabn gi\u1eef ?<\/p>\n\n\n\n<p>\u0110\u00e2y ch\u00ednh l\u00e0 m\u00f4 h\u00ecnh BCG. \u1ede \u0111\u00e2y b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh s\u1ea3n ph\u1ea9m mang l\u1ea1i ngu\u1ed3n thu ch\u00ednh cho doanh nghi\u1ec7p. B\u1ea1n c\u1ea7n <strong>n\u00e2ng niu, quan t\u00e2m, d\u00e0nh th\u1eddi gian, kh\u00f4ng \u0111\u1ec3 \u0111\u1ed1i th\u1ee7 chi\u1ebfm m\u1ea5t th\u1ecb ph\u1ea7n<\/strong>. \u0110\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m \u201cng\u00f4i sao\u201d ti\u1ec1m n\u0103ng, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tr\u1edf th\u00e0nh \u201cb\u00f2 s\u1eefa\u201d. Hay s\u1ea3n ph\u1ea9m \u201cd\u1ea5u h\u1ecfi\u201d c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc khi ra th\u1ecb tr\u01b0\u1eddng.&nbsp;<\/p>\n\n\n\n<p>M\u00f4 h\u00ecnh n\u00e0y kh\u00f4ng ch\u1ec9 \u00e1p d\u1ee5ng cho to\u00e0n doanh nghi\u1ec7p m\u00e0 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng linh ho\u1ea1t cho t\u1eebng \u0111\u1ecba b\u00e0n ho\u1ea1t \u0111\u1ed9ng. V\u00ed d\u1ee5: \u1ede TP H\u1ed3 Ch\u00ed Minh, s\u1ea3n ph\u1ea9m B l\u00e0 \u201cb\u00f2 s\u1eefa\u201d, c\u00f2n A l\u00e0 \u201cb\u00f2 s\u1eefa\u201d \u1edf H\u00e0 N\u1ed9i.&nbsp;<\/p>\n\n\n\n<p>Vi\u1ec7c x\u00e1c l\u1eadp s\u1ea3n ph\u1ea9m tr\u1ecdng t\u00e2m c\u1ee7a doanh nghi\u1ec7p v\u1edbi t\u1eebng th\u1ecb tr\u01b0\u1eddng l\u00e0 r\u1ea5t quan tr\u1ecdng. T\u1eeb \u0111\u00f3, ta c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd v\u00e0 v\u1eefng v\u00e0ng.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4: M\u00f4 h\u00ecnh Ansoff<\/strong>: chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng <\/h2>\n\n\n\n<p>Sau khi n\u1eafm r\u00f5 s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c ph\u00e1t tri\u1ec3n, m\u00f4 h\u00ecnh Ansoff d\u01b0\u1edbi \u0111\u00e2y cung c\u1ea5p cho b\u1ea1n c\u00e1ch nh\u00ecn th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p.&nbsp;<strong>B\u1ea1n \u0111ang ra th\u1ecb tr\u01b0\u1eddng th\u1ebf n\u00e0o?<\/strong> B\u1ea1n mu\u1ed1n t\u0103ng tr\u01b0\u1edfng th\u1ebf n\u00e0o cho doanh nghi\u1ec7p m\u00ecnh?<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"768\" height=\"431\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/01\/Ma-tra\u0323\u0302n-Ansoff.png\" alt=\"[Saokim.com.vn] K\u1ebf ho\u1ea1ch kinh doanh li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn vi\u1ec7c b\u1ea1n \u0111ang ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng \" class=\"wp-image-5648\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/01\/Ma-tra\u0323\u0302n-Ansoff.png 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/01\/Ma-tra\u0323\u0302n-Ansoff-300x168.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption>[Saokim.com.vn] K\u1ebf ho\u1ea1ch kinh doanh li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn vi\u1ec7c b\u1ea1n \u0111ang ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng<br><\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>\u1ede th\u1ecb tr\u01b0\u1eddng hi\u1ec7n h\u1eefu &#8211; s\u1ea3n ph\u1ea9m hi\u1ec7n h\u1eefu<\/strong>: b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng tr\u01b0\u1edfng \u0111\u01b0\u1ee3c kh\u00f4ng? T\u0103ng tr\u01b0\u1edfng b\u1eb1ng c\u00e1ch n\u00e0o. \u0110\u1eebng n\u00f3i r\u1eb1ng, b\u1ea1n kh\u00f4ng th\u1ec3 t\u0103ng tr\u01b0\u1edfng \u0111\u01b0\u1ee3c \u1edf th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh? C\u00f2n danh s\u00e1ch kh\u00e1ch h\u00e0ng n\u00e0o b\u1ecf qu\u00ean? C\u00f2n c\u00f3 th\u1ec3 upsell t\u1eeb kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00e2y?&nbsp; T\u1eadn d\u1ee5ng ngu\u1ed3n l\u1ef1c t\u1eeb s\u1ee9c m\u1ea1nh n\u1ed9i l\u1ef1c c\u1ee7a ch\u00ednh doanh nghi\u1ec7p b\u1ea1n l\u00e0 ch\u00eca kh\u00f3a quan tr\u1ecdng tr\u01b0\u1edbc khi m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n\n\n\n<p><strong>\u1ede th\u1ecb tr\u01b0\u1eddng hi\u1ec7n h\u1eefu v\u00e0 s\u1ea3n ph\u1ea9m m\u1edbi: Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi. <\/strong>Khi b\u1ea1n \u0111\u00e3 quen v\u1edbi th\u1ecb tr\u01b0\u1eddng, hi\u1ec3u kh\u00e1ch h\u00e0ng, th\u00ec vi\u1ec7c m\u1edf r\u1ed9ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng l\u00e0 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3.&nbsp;<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: \u1edf c\u1eeda h\u00e0ng qu\u1ea7n \u00e1o, khi b\u1ea1n \u0111\u00e3 c\u00f3 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng quen thu\u1ed9c v\u00e0 \u1ed5n \u0111\u1ecbnh, b\u1ea1n c\u00f3 th\u1ec3 mix th\u00eam d\u00e2y l\u01b0ng, t\u00fai x\u00e1ch, \u0111\u1ec3 b\u00e1n k\u00e8m ph\u1ee5c v\u1ee5 cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. \u0110i\u1ec1u \u0111\u00f3 gi\u00fap gia t\u0103ng ngu\u1ed3n thu cho c\u1eeda h\u00e0ng, th\u00eam s\u1ef1 l\u1ef1a ch\u1ecdn cho kh\u00e1ch h\u00e0ng.&nbsp;<\/p>\n\n\n\n<p><strong>S\u1ea3n ph\u1ea9m hi\u1ec7n h\u1eefu, th\u1ecb tr\u01b0\u1eddng m\u1edbi: Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng.<\/strong> Khi s\u1ea3n ph\u1ea9m b\u1ea1n \u0111ang b\u00e1n t\u1ed1t \u1edf H\u00e0 N\u1ed9i, t\u1ea1i sao kh\u00f4ng \u201cti\u1ebfn qu\u00e2n\u201d m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0o H\u1ed3 ch\u00ed minh, hay \u0110\u00e0 n\u1eb5ng. Hay m\u1ea1nh d\u1ea1n m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u1edbi K\u00eanh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u1ed9i \u0111\u1ecba (Lazada, Shopee, Tiki) hay n\u01b0\u1edbc ng\u01b0\u1eddi (Amazon..)<\/p>\n\n\n\n<p><strong>S\u1ea3n ph\u1ea9m m\u1edbi \u2013<\/strong> <strong>th\u1ecb tr\u01b0\u1eddng m\u1edbi: <\/strong>Chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m. \u1ede c\u1ea3 th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u00e0 s\u1ea3n ph\u1ea9m m\u1edbi vi\u1ec7c l\u1ef1a ch\u1ecdn \u201c\u0111a d\u1ea1ng h\u00f3a\u201d l\u00e0 l\u1ef1a ch\u1ecdn \u0111\u00fang \u0111\u1eafn b\u1edfi b\u1ea1n c\u00f3 th\u1ec3 test th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111o l\u01b0\u1eddng s\u1ea3n ph\u1ea9m n\u00e0o l\u00e0 ti\u1ec1m n\u0103ng v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng th\u00edch h\u1ee3p nh\u1ea5t v\u1edbi th\u1ecb tr\u01b0\u1eddng.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5: M\u00f4 h\u00ecnh 3C<\/strong>: l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0 tr\u1ecdng t\u00e2m <\/h2>\n\n\n\n<p>Sau khi \u0111\u00e3 n\u1eafm r\u00f5 s\u1ee9c m\u1ea1nh n\u1ed9i t\u1ea1i doanh nghi\u1ec7p v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng. Vi\u1ec7c ti\u1ebfp theo, b\u1ea1n c\u1ea7n th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng v\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh th\u00f4ng qua m\u00f4 h\u00ecnh 3C. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/01\/Saokim.com_.vn-Mo\u0302-hi\u0300nh-3C.png\" alt=\"[Saokim.com.vn] Hi\u1ec3u kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i th\u1ee7 l\u00e0 ch\u00eca kh\u00f3a quan tr\u1ecdng trong k\u1ebf ho\u1ea1ch kinh doanh\" class=\"wp-image-5649\" width=\"557\" height=\"419\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/01\/Saokim.com_.vn-Mo\u0302-hi\u0300nh-3C.png 731w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/01\/Saokim.com_.vn-Mo\u0302-hi\u0300nh-3C-300x226.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/01\/Saokim.com_.vn-Mo\u0302-hi\u0300nh-3C-400x300.png 400w\" sizes=\"(max-width: 557px) 100vw, 557px\" \/><figcaption>[Saokim.com.vn] Hi\u1ec3u kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i th\u1ee7 l\u00e0 ch\u00eca kh\u00f3a quan tr\u1ecdng trong k\u1ebf ho\u1ea1ch kinh doanh<\/figcaption><\/figure><\/div>\n\n\n\n<p>Tam gi\u00e1c n\u00e0y, l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0 trung t\u00e2m. B\u1ea1n v\u00e0 \u0111\u1ed1i th\u1ee7 s\u1ebd c\u00f3 h\u00e0ng lo\u1ea1t ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 \u201ck\u00e9o\u201d kh\u00e1ch h\u00e0ng v\u1ec1 ph\u00eda m\u00ecnh. L\u00e0m sao \u0111\u1ec3 \u201cchinh ph\u1ee5c\u201d v\u00e0 gi\u1eef kh\u00e1ch h\u00e0ng b\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, ph\u01b0\u01a1ng th\u1ee9c giao h\u00e0ng&#8230; L\u00e0m t\u1ed1t t\u1eebng \u201c\u0111i\u1ec3m ch\u1ea1m\u201d n\u00e0y l\u00e0 ch\u00eca kh\u00f3a doanh nghi\u1ec7p chi\u1ebfm l\u1ea5y tr\u00e1i tim c\u1ee7a kh\u00e1ch h\u00e0ng.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5.1 Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau&nbsp;<\/strong><\/h3>\n\n\n\n<p>Th\u00f4ng qua t\u00ecm hi\u1ec3u ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, h\u00e0nh tr\u00ecnh mua h\u00e0ng  l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u t\u01b0\u1eddng t\u1eadn v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. C\u1ee5 th\u1ec3: &nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 ai? \u0110\u1ed9 tu\u1ed5i n\u00e0o?&nbsp;<\/li><li>Th\u00f3i quen s\u1edf th\u00edch ra sao? Nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a h\u1ecd l\u00e0 g\u00ec?&nbsp;<\/li><li>Y\u1ebfu t\u1ed1 n\u00e0o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/li><li>S\u1ea3n ph\u1ea9m gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c g\u00ec cho h\u1ecd?<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5.2: Hi\u1ec3u r\u00f5 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh <\/strong><\/h3>\n\n\n\n<p><strong>B\u1eb1ng vi\u1ec7c tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>X\u00e1c \u0111\u1ecbnh c\u1ee5 th\u1ec3 \u0111\u1ed1i th\u1ee7 l\u00e0 ai? Chi\u1ebfm v\u1ecb tr\u00ed nh\u01b0 th\u1ebf n\u00e0o trong ng\u00e0nh?<\/li><li>C\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i th\u1ee7 ? H\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c g\u00ec t\u1eeb h\u1ecd? &#8230;<\/li><li>S\u1ea3n ph\u1ea9m c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi doanh nghi\u1ec7p b\u1ea1n?<\/li><li>H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd so v\u1edbi b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o? &#8230;<\/li><li>Vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd ra sao?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">6. K\u1ebf ho\u1ea1ch Marketing <\/h2>\n\n\n\n<p>M\u00f4 h\u00ecnh 4P v\u00e0 4C li\u00ean quan m\u1eadt thi\u1ebft t\u1ea1o gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng trong tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"275\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/01\/4P-va\u0300-4C.jpg\" alt=\"[Saokim.com.vn] Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng  l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong c\u1ea1nh tranh doanh nghi\u1ec7p\" class=\"wp-image-5651\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/01\/4P-va\u0300-4C.jpg 600w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/01\/4P-va\u0300-4C-300x138.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption>[Saokim.com.vn] Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong c\u1ea1nh tranh doanh nghi\u1ec7p<\/figcaption><\/figure><\/div>\n\n\n\n<p>S\u1ea3n ph\u1ea9m <strong>t\u1ea1o d\u1ef1ng gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng <\/strong>(Product &#8211; Customer value), <strong>ch\u00ednh s\u00e1ch gi\u00e1 v\u1edbi t\u1eebng ph\u00e2n kh\u00e1ch h\u00e0ng<\/strong> (Price &#8211; Cost), s\u1ea3n ph\u1ea9m ph\u00e2n ph\u1ed1i <strong>thu\u1eadn ti\u1ec7n<\/strong> (Place &#8211; Convenience), <strong>chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng<\/strong> (Promotion &#8211; Communication) t\u1ea1o th\u00f4ng \u0111i\u1ec7p g\u1ea7n g\u0169i, truy\u1ec1n t\u1ea3i tr\u1ef1c ti\u1ebfp t\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. <strong>K\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u&nbsp;<\/strong><\/h2>\n\n\n\n<p>M\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh kh\u00f4ng th\u1ec3 thi\u1ebfu k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. B\u1edfi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p, mang gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i.&nbsp;<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 y\u1ebfu t\u1ed1 n\u1ec1n t\u1ea3ng quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7.1 T\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n\n\n\n<p>Kh\u00f4ng ph\u1ea3i nh\u1eefng \u0111i\u1ec1u cao sang, ch\u00ednh t\u00ean th\u01b0\u01a1ng hi\u1ec7u mang gi\u00e1 tr\u1ecb g\u1ea7n g\u0169i nh\u1ea5t, \u0111i c\u00f9ng l\u1ecbch s\u1ef1 ph\u00e1t tri\u1ec3n c\u00f4ng ty. <a class=\"rank-math-link\" href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/dat-ten-thuong-hieu-cong-ty\/\">T\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/a> l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb m\u1ea1nh m\u1ebd cho th\u01b0\u01a1ng hi\u1ec7u, kh\u00f4ng ch\u1ec9 truy\u1ec1n c\u1ea3m h\u1ee9ng cho to\u00e0n doanh nghi\u1ec7p m\u00e0 c\u00f2n l\u00e0 n\u1ec1n m\u00f3ng quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u l\u00e2u d\u00e0i.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/01\/Saokim.com_.vn-Logo-Thie\u0302n-Nam.jpg\" alt=\"[Saokim.com.vn] T\u00ean th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0 gi\u00e1 tr\u1ecb doanh nghi\u1ec7p\" class=\"wp-image-5570\" width=\"569\" height=\"569\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/01\/Saokim.com_.vn-Logo-Thie\u0302n-Nam.jpg 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/01\/Saokim.com_.vn-Logo-Thie\u0302n-Nam-300x300.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/01\/Saokim.com_.vn-Logo-Thie\u0302n-Nam-768x768.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/01\/Saokim.com_.vn-Logo-Thie\u0302n-Nam-80x80.jpg 80w\" sizes=\"(max-width: 569px) 100vw, 569px\" \/><figcaption>[Saokim.com.vn] T\u00ean th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0 gi\u00e1 tr\u1ecb doanh nghi\u1ec7p<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7.2 Logo v\u00e0 Slogan&nbsp;<\/strong><\/h3>\n\n\n\n<p>Logo l\u00e0 \u0111i\u1ec3m ch\u1ea1m \u0111\u1ea7u ti\u00ean v\u1edbi kh\u00e1ch h\u00e0ng. <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-logo\/\" class=\"rank-math-link\">Thi\u1ebft k\u1ebf Logo<\/a> l\u00e0 c\u00e1ch \u0111\u1ec3 b\u1ea1n kh\u1eafc s\u00e2u th\u01b0\u01a1ng hi\u1ec7u t\u1edbi kh\u00e1ch h\u00e0ng.&nbsp;<\/p>\n\n\n\n<p>C\u00f2n <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/sang-tac-slogan\/\" class=\"rank-math-link\">Slogan<\/a> gi\u00fap trao g\u1eedi th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng, n\u00eau \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m hay cam k\u1ebft v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u, slogan \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"603\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/01\/Saokim.com_.vn-Thie\u0302\u0301t-ke\u0302\u0301-Logo-chuye\u0302n-nghie\u0323\u0302p.png\" alt=\"Thi\u1ebft k\u1ebf Logo v\u00e0 s\u00e1ng t\u00e1c Slogan th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c hi\u1ec7n b\u1edfi Sao Kim Branding\" class=\"wp-image-5568\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/01\/Saokim.com_.vn-Thie\u0302\u0301t-ke\u0302\u0301-Logo-chuye\u0302n-nghie\u0323\u0302p.png 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/01\/Saokim.com_.vn-Thie\u0302\u0301t-ke\u0302\u0301-Logo-chuye\u0302n-nghie\u0323\u0302p-300x201.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/01\/Saokim.com_.vn-Thie\u0302\u0301t-ke\u0302\u0301-Logo-chuye\u0302n-nghie\u0323\u0302p-768x515.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption>Thi\u1ebft k\u1ebf Logo v\u00e0 s\u00e1ng t\u00e1c Slogan th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c hi\u1ec7n b\u1edfi Sao Kim Branding<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7.3: B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n\n\n\n<p>M\u1ed9t b\u1ed9 <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/bo-nhan-dien-thuong-hieu-cong-ty\/\" class=\"rank-math-link\">nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a> l\u00e0 c\u01a1 s\u1edf n\u1ec1n t\u1ea3ng \u0111\u1ec3 doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n v\u00e0 truy\u1ec1n \u0111\u1ea1t \u0111\u01b0\u1ee3c tinh th\u1ea7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, nh\u1ea5t qu\u00e1n t\u1eebng \u201c\u0111i\u1ec3m ch\u1ea1m\u201d ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng v\u1edbi s\u1ef1 ch\u1ec9nh chu v\u00e0 ho\u00e0n thi\u1ec7n nh\u1ea5t. M\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n c\u01a1 b\u1ea3n bao g\u1ed3m:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>C\u00e1c y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n c\u1ed1t l\u00f5i: <\/strong>t\u00ean th\u01b0\u01a1ng hi\u1ec7u, logo, slogan, m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n&nbsp;<\/li><li><strong>\u1ee8ng d\u1ee5ng c\u01a1 b\u1ea3n cho ho\u1ea1t \u0111\u1ed9ng kinh doanh: <\/strong>&nbsp;Danh thi\u1ebfp \u2013 Gi\u1ea5y ti\u00eau \u0111\u1ec1 \u2013 Phong b\u00ec th\u01b0 \u2013 Ho\u00e1 \u0111\u01a1n \u2013 File folder \u2013 \u0110\u1ed3ng ph\u1ee5c nh\u00e2n vi\u00ean<\/li><li><strong>T\u00e0i li\u1ec7u truy\u1ec1n th\u00f4ng marketing:<\/strong> Catalogue \u2013 Profile c\u00f4ng ty \u2013 Brochure d\u1ef1 \u00e1n \u2013 Flyer \/ Leaflet \u2013 Sales kit<\/li><li><strong>Nh\u1eadn di\u1ec7n s\u1ea3n ph\u1ea9m: <\/strong>Bao b\u00ec s\u1ea3n ph\u1ea9m \u2013 Nh\u00e3n m\u00e1c \u2013 Ki\u1ec3u d\u00e1ng s\u1ea3n ph\u1ea9m \u2013 D\u1ea5u hi\u1ec7u nh\u1eadn bi\u1ebft tr\u00ean bao g\u00f3i<\/li><li><strong>Nh\u1eadn di\u1ec7n t\u1ea1i \u0111i\u1ec3m b\u00e1n: <\/strong>Bi\u1ec3n c\u1eeda h\u00e0ng \u2013 Bi\u1ec3n hi\u1ec7u \u0111\u1ea1i l\u00fd \u2013 Poster \u2013 Banner \/ Standee \u2013 Mockup \u2013 POSM<\/li><li><strong>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u1ed1: <\/strong>&nbsp;Website c\u00f4ng ty \u2013 Landing page \u2013 Microsite \u2013 Facebook Fanpage \u2013 Banner ads \u2013 Email marketing<\/li><li><strong>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u trong m\u00f4i tr\u01b0\u1eddng:<\/strong> Bi\u1ec3n hi\u1ec7u c\u00f4ng ty \u2013 Bi\u1ec3n hi\u1ec7u ph\u00f2ng ban \u2013 Bi\u1ec3n hi\u1ec7u chi nh\u00e1nh \u2013 Ph\u01b0\u01a1ng ti\u1ec7n v\u1eadn t\u1ea3i \u2013 Ph\u01b0\u01a1ng ti\u1ec7n thi c\u00f4ng<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"604\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/01\/Saokim.com_.vnWhybranding4.png\" alt=\"[Saokim.com.vn] B\u1ed9 Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u Videc Group thi\u1ebft k\u1ebf b\u1edfi Sao Kim Branding \" class=\"wp-image-5564\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/01\/Saokim.com_.vnWhybranding4.png 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/01\/Saokim.com_.vnWhybranding4-300x201.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/01\/Saokim.com_.vnWhybranding4-768x515.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption>[Saokim.com.vn] B\u1ed9 Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u Videc Group thi\u1ebft k\u1ebf b\u1edfi Sao Kim Branding<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>8. K\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh<\/strong><\/h2>\n\n\n\n<p>S\u1ebd th\u1eadt thi\u1ebfu s\u00f3t, n\u1ebfu k\u1ebf ho\u1ea1ch kinh doanh thi\u1ebfu \u0111i k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh. T\u00e0i ch\u00ednh \u0111\u01b0\u1ee3c coi &#8220;m\u00e1y t\u1ea1o m\u00e1u&#8221; cho ho\u1ea1t \u0111\u1ed9ng doanh nghi\u1ec7p t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n. M\u1ed9t k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh c\u01a1 b\u1ea3n bao g\u1ed3m: B\u00e1o c\u00e1o k\u1ebft qu\u1ea3 kinh doanh (b\u00e1o c\u00e1o l\u1ee3i nhu\u1eadn v\u00e0 l\u1ed7), B\u1ea3ng c\u00e2n \u0111\u1ed1i k\u1ebf to\u00e1n, b\u00e1o c\u00e1o l\u01b0u chuy\u1ec3n ti\u1ec1n t\u1ec7 (ng\u00e2n s\u00e1ch ti\u1ec1n m\u1eb7t). <\/p>\n\n\n\n<p>K\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng con s\u1ed1 &#8220;v\u00f4 h\u1ed3n&#8221; m\u00e0 l\u00e0 nh\u1eefng con s\u1ed1 bi\u1ebft n\u00f3i, bi\u1ec3u hi\u1ec7n to\u00e0n ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p. Khi n\u1eafm b\u1eaft k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh r\u00f5 r\u00e0ng, doanh nghi\u1ec7p s\u1ebd ch\u1ee7 \u0111\u1ed9ng trong ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t, kinh doanh, tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh ngo\u00e0i \u00fd mu\u1ed1n.<\/p>\n\n\n\n<p>Sao Kim Branding hy v\u1ecdng v\u1edbi ki\u1ebfn th\u1ee9c c\u1ee7a m\u00ecnh s\u1ebd cung c\u1ea5p c\u00e1i nh\u00ecn to\u00e0n c\u1ea3nh v\u1ec1 vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh. C\u00f3 b\u1ea5t k\u1ef3 y\u00eau c\u1ea7u h\u1ed7 tr\u1ee3 ho\u1eb7c th\u1eafc m\u1eafc n\u00e0o, Sao Kim lu\u00f4n mong mu\u1ed1n gi\u1ea3i \u0111\u00e1p v\u00e0 \u0111\u1ed3ng h\u00e0nh c\u00f9ng anh\/ch\u1ecb.&nbsp;<\/p>\n\n\n\n<p>H\u00e3y g\u1ecdi cho Sao Kim theo s\u1ed1 hotline 0964.699.499 n\u1ebfu anh\/ ch\u1ecb c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc ho\u1eb7c y\u00eau c\u1ea7u h\u1ed7 tr\u1ee3 \u0111\u1ed3ng h\u00e0nh.<\/p>\n\n\n\n<p>V\u1edbi s\u1ee9 m\u1ec7nh \u201cN\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t\u201d, <a href=\"https:\/\/www.saokim.com.vn\/en\/\">Sao Kim Branding<\/a> \u0111\u00e3 v\u00e0 \u0111ang t\u1ea1o ra s\u1ee9c m\u1ea1nh v\u00e0 sinh kh\u00ed cho h\u01a1n 5.000+ kh\u00e1ch h\u00e0ng, CEO\/ Marketers c\u00f3 th\u1ec3 t\u1eadn h\u01b0\u1edfng \u01b0u \u0111\u00e3i l\u1edbn t\u1eeb ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i cu\u1ed1i n\u0103m c\u1ee7a Sao Kim Branding \u0111\u1ec3 chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng b\u1ee9t ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u 2021.&nbsp;<\/p>\n\n\n\n<p>G\u00f3i qu\u00e0 t\u1eb7ng cho m\u1ecdi kh\u00e1ch h\u00e0ng \u01b0u \u0111\u00e3i t\u1edbi 40% trong ch\u01b0\u01a1ng tr\u00ecnh <a href=\"https:\/\/www.saokim.com.vn\/en\/promo\/\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed9t ph\u00e1 doanh thu 2021<\/a>!<\/p>\n\n\n\n<p>Ngu\u1ed3n t\u01b0 li\u1ec7u tham kh\u1ea3o: Wikipedia, Pinterest<\/p>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\">Blog Sao Kim<\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\">C\u1ea9m Nang Sao Kim<\/a>&nbsp;<\/p>\n\n\n\n<p>Facebook:&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\">Sao Kim Branding<\/a><\/p>\n\n\n\n<p>Case study Behance:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\">Sao Kim Branding<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch kinh doanh l\u00e0 v\u1ea5n \u0111\u1ec1 \u0111au \u0111\u1ea7u c\u1ee7a nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y cung c\u1ea5p nh\u1eefng ki\u1ebfn th\u1ee9c t\u1ed5ng quan v\u00e0 thi\u1ebft th\u1ef1c nh\u1ea5t cho ch\u1ee7 doanh nghi\u1ec7p ho\u00e0n thi\u1ec7n k\u1ebf ho\u1ea1ch kinh doanh cho doanh nghi\u1ec7p m\u00ecnh.\u00a0<\/p>\n","protected":false},"author":24,"featured_media":5564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[210,143],"class_list":["post-5507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang","tag-ke-hoach-kinh-doanh","tag-chien-luoc-thuong-hieu"],"acf":[],"views":257,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/5507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=5507"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/5507\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/5564"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=5507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=5507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=5507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}