{"id":5602,"date":"2021-01-18T02:58:32","date_gmt":"2021-01-18T02:58:32","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=5602"},"modified":"2023-01-06T13:56:06","modified_gmt":"2023-01-06T06:56:06","slug":"kinh-nghiem-thiet-ke-bao-cao-thuong-nien","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/kinh-nghiem-thiet-ke-bao-cao-thuong-nien\/","title":{"rendered":"T\u1ed5ng h\u1ee3p kinh nghi\u1ec7m thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean 2021"},"content":{"rendered":"\n<p><em>Sao Kim xin chia s\u1ebb <strong>kinh nghi\u1ec7m thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean<\/strong> t\u1eeb kinh nghi\u1ec7m l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c c\u00f4ng ty, t\u1eadp \u0111o\u00e0n h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 gi\u00fap b\u1ea1n c\u00f3 th\u00eam kinh nghi\u1ec7m tri\u1ec3n khai hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<p><strong>Thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean<\/strong> \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u c\u00f4ng ty ch\u00fa tr\u1ecdng v\u00ec b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean l\u00e0 b\u1ea3n b\u00e1o c\u00e1o \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 ho\u1ea1t \u0111\u1ed9ng doanh nghi\u1ec7p trong m\u1ed9t n\u0103m, gi\u00fap g\u1eafn k\u1ebft doanh nghi\u1ec7p v\u1edbi nh\u00e0 \u0111\u1ea7u t\u01b0, c\u1ed5 \u0111\u00f4ng v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean kh\u00f4ng ch\u1ec9 mang \u00fd ngh\u0129a th\u1ee7 t\u1ee5c ph\u00e1p l\u00fd m\u00e0 c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p.<\/p>\n\n\n\n<p>V\u1edbi nh\u1eefng \u00fd ngh\u0129a thi\u1ebft th\u1ef1c nh\u01b0 v\u1eady, c\u00f4ng t\u00e1c thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng ty chu\u1ea9n b\u1ecb r\u1ea5t s\u1edbm, th\u00f4ng th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u tri\u1ec3n khai t\u1eeb kho\u1ea3ng \u0111\u1ea7u th\u00e1ng 12.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1486\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/kinh-nghiem-thiet-ke-bao-cao-thuong-nien.jpg\" alt=\"Kinh nghi\u1ec7m thi\u1ebft k\u1ebf B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean\" class=\"wp-image-7744\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/kinh-nghiem-thiet-ke-bao-cao-thuong-nien.jpg 1920w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/kinh-nghiem-thiet-ke-bao-cao-thuong-nien-300x232.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/kinh-nghiem-thiet-ke-bao-cao-thuong-nien-768x594.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/kinh-nghiem-thiet-ke-bao-cao-thuong-nien-1536x1189.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption> [Saokim.com.vn] B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean T\u1eadp \u0111o\u00e0n FPT thi\u1ebft k\u1ebf b\u1edfi Sao Kim Branding<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">1. <strong>B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p><strong>B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean<\/strong> l\u00e0 b\u1ea3n b\u00e1o c\u00e1o \u0111\u1ea7y \u0111\u1ee7 chi ti\u1ebft, cung c\u1ea5p th\u00f4ng tin v\u1ec1 ho\u1ea1t \u0111\u1ed9ng t\u00e0i ch\u00ednh v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p trong v\u00f2ng 1 n\u0103m v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng k\u1ebf ho\u1ea1ch cho n\u0103m ti\u1ebfp theo.<\/p>\n\n\n\n<p><strong>B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean<\/strong> l\u00e0 b\u1ea3n b\u00e1o c\u00e1o \u0111\u1ea7y \u0111\u1ee7 chi ti\u1ebft, cung c\u1ea5p th\u00f4ng tin v\u1ec1 ho\u1ea1t \u0111\u1ed9ng t\u00e0i ch\u00ednh v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p trong v\u00f2ng 1 n\u0103m v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng k\u1ebf ho\u1ea1ch cho n\u0103m ti\u1ebfp theo.<\/p>\n\n\n\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Annual_report\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Theo Wikipedia<\/a>, B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean c\u00f3 \u00fd ngh\u0129a quan tr\u1ecdng trong vi\u1ec7c th\u1ec3 hi\u1ec7n t\u00ednh minh b\u1ea1ch cung c\u1ea5p th\u00f4ng tin \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng, kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf, n\u0103ng l\u1ef1c c\u1ee7a doanh nghi\u1ec7p v\u1edbi nh\u00e0 \u0111\u1ea7u t\u01b0, th\u1ec3 hi\u1ec7n tr\u00e1ch nhi\u1ec7m v\u1edbi c\u1ed5 \u0111\u00f4ng, nh\u00e0 cung c\u1ea5p v\u00e0 kh\u00e1ch h\u00e0ng.&nbsp;<\/p>\n\n\n\n<p>Ph\u1ea7n \u0111\u1ea7u c\u1ee7a b\u00e1o c\u00e1o th\u01b0\u1eddng c\u00f3 s\u1ef1 k\u1ebft h\u1ee3p \u1ea5n t\u01b0\u1ee3ng gi\u1eefa \u0111\u1ed3 h\u1ecda, h\u00ecnh \u1ea3nh v\u00e0 ph\u1ea7n t\u01b0\u1eddng thu\u1eadt k\u00e8m theo, t\u1ea5t c\u1ea3 \u0111\u1ec1u ghi l\u1ea1i c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty trong n\u0103m v\u00e0 k\u1ebf ho\u1ea1ch \u0111\u1ecbnh h\u01b0\u1edbng n\u0103m ti\u1ebfp theo. Ph\u1ea7n sau c\u1ee7a b\u00e1o c\u00e1o ch\u1ee9a th\u00f4ng tin t\u00e0i ch\u00ednh v\u00e0 ho\u1ea1t \u0111\u1ed9ng chi ti\u1ebft.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/bao-cao-thuong-nien-nang-tam-thuong-hieu.png\" alt=\"B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean - N\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-7745\" title=\"B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean - N\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/bao-cao-thuong-nien-nang-tam-thuong-hieu.png 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/bao-cao-thuong-nien-nang-tam-thuong-hieu-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/bao-cao-thuong-nien-nang-tam-thuong-hieu-768x512.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption>[Saokim.com.vn] B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean gia t\u0103ng s\u1ee9c m\u1ea1nh v\u00e0 n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u<\/figcaption><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>C\u00f3 th\u1ec3 b\u1ea1n th\u00edch:&nbsp;<\/strong><\/p><p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/bao-cao-thuong-nien\/huong-dan-viet-noi-dung-bao-cao-thuong-nien-thong-tu-155\/\">H\u01b0\u1edbng d\u1eabn vi\u1ebft n\u1ed9i dung b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean chu\u1ea9n theo th\u00f4ng t\u01b0 155<\/a><\/p><p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/bao-cao-thuong-nien\/7-thay-doi-nho-tao-khac-biet-lon-cho-bao-cao-thuong-nien-doanh-nghiep\/\">7 thay \u0111\u1ed5i nh\u1ecf t\u1ea1o kh\u00e1c bi\u1ec7t l\u1edbn cho b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean doanh nghi\u1ec7p<\/a><\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">2. <strong>T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n ch\u00fa tr\u1ecdng thi\u1ebft k\u1ebf b\u00e1o th\u01b0\u1eddng ni\u00ean?\u00a0<\/strong><\/h2>\n\n\n\n<p>H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p nh\u1ea5t l\u00e0 c\u00e1c doanh nghi\u1ec7p ni\u00eam y\u1ebft ho\u1eb7c chu\u1ea9n b\u1ecb ni\u00eam y\u1ebft tr\u00ean s\u00e0n ch\u1ee9ng kho\u00e1n \u0111\u1ec1u c\u1ea7n \u0111\u1ebfn l\u00e0m b\u00e1o th\u01b0\u1eddng ni\u00ean b\u1edfi b\u00e1o c\u00e1o n\u00e0y \u0111\u01b0\u1ee3c Nh\u00e0 n\u01b0\u1edbc y\u00eau c\u1ea7u l\u00e0m h\u00e0ng n\u0103m.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t b\u00e1o c\u00e1o theo quy \u0111\u1ecbnh, b\u1ea3n m\u00f4 t\u1ea3 v\u1ec1 doanh nghi\u1ec7p, nh\u1eefng \u0111i\u1ec1u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 l\u00e0m, \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c trong n\u0103m, m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c n\u00e2ng t\u1ea7m l\u00e0 m\u1ed9t \u1ea5n ph\u1ea9m gi\u1edbi thi\u1ec7u, qu\u1ea3ng b\u00e1 t\u1edbi to\u00e0n b\u1ed9 nh\u00e0 \u0111\u1ea7u t\u01b0, t\u1edbi th\u1ecb tr\u01b0\u1eddng, t\u1edbi \u0111\u1ed1i t\u00e1c v\u1ec1 h\u00ecnh \u1ea3nh m\u1ed9t doanh nghi\u1ec7p n\u0103ng \u0111\u1ed9ng, s\u00e1ng t\u1ea1o, chuy\u00ean nghi\u1ec7p v\u00e0 tin c\u1eady.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1920\" height=\"1299\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/doanh-nghiep-can-chu-trong-thiet-ke-bao-cao-thuong-nien.png\" alt=\"Doanh nghi\u1ec7p c\u1ea7n ch\u00fa tr\u1ecdng thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean\" class=\"wp-image-7746\" title=\"Doanh nghi\u1ec7p c\u1ea7n ch\u00fa tr\u1ecdng thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/doanh-nghiep-can-chu-trong-thiet-ke-bao-cao-thuong-nien.png 1920w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/doanh-nghiep-can-chu-trong-thiet-ke-bao-cao-thuong-nien-300x203.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/doanh-nghiep-can-chu-trong-thiet-ke-bao-cao-thuong-nien-768x520.png 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/doanh-nghiep-can-chu-trong-thiet-ke-bao-cao-thuong-nien-1536x1039.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption>[Saokim.com.vn] B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean T\u1eadp \u0111o\u00e0n FPT do Sao Kim Branding thi\u1ebft k\u1ebf<\/figcaption><\/figure><\/div>\n\n\n\n<p>Trong b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean c\u00f3 th\u1ec3 th\u1ea5y slogan, th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i, c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ecbnh h\u01b0\u1edbng m\u00e0 doanh nghi\u1ec7p mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 khi\u1ebfn cho b\u00e1o c\u00e1o tr\u1edf n\u00ean h\u1ea5p d\u1eabn, th\u00fa v\u1ecb, m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n s\u1ef1 ch\u00e2n th\u00e0nh, t\u00f4n tr\u1ecdng c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0.<\/p>\n\n\n\n<p>Do v\u1eady, b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean c\u00f2n \u0111\u01b0\u1ee3c coi l\u00e0 c\u00f4ng c\u1ee5 marketing hi\u1ec7u qu\u1ea3, qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh v\u00e0 n\u00e2ng t\u1ea7m v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u, gia t\u0103ng ni\u1ec1m tin, uy t\u00edn cho doanh nghi\u1ec7p.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. <strong>Vai tr\u00f2 c\u1ee7a b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.1: \u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/strong><\/h3>\n\n\n\n<p>B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap doanh nghi\u1ec7p: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ch\u1ee9ng minh n\u0103ng l\u1ef1c, n\u1ed9i l\u1ef1c doanh nghi\u1ec7p<\/li><li>Tham gia cu\u1ed9c gia thi b\u00ecnh ch\u1ecdn B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean (Vietnam Annual Report Awards)\/Cu\u1ed9c b\u00ecnh ch\u1ecdn Doanh nghi\u1ec7p ni\u00eam y\u1ebft (Vietnam Listed Company Awards).<\/li><li>Thu h\u00fat, gi\u1eef ch\u00e2n nh\u00e0 \u0111\u1ea7u t\u01b0, c\u1ee7ng c\u1ed1 ni\u1ec1m tin \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1<\/li><li>T\u1ed5ng k\u1ebft n\u0103m v\u00e0 ho\u1ea1t \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c n\u0103m ti\u1ebfp theo<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.2 \u0110\u1ed1i v\u1edbi nh\u00e0 \u0111\u1ea7u t\u01b0<\/strong><\/h3>\n\n\n\n<p>B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean l\u00e0 c\u01a1 s\u1edf cho nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111o l\u01b0\u1eddng:  <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Kh\u1ea3 n\u0103ng thanh to\u00e1n c\u00e1c kho\u1ea3n n\u1ee3 c\u1ee7a c\u00f4ng ty&nbsp;<\/li><li>C\u00f4ng ty c\u00f3 l\u00e3i hay l\u1ed7 trong n\u0103m t\u00e0i ch\u00ednh tr\u01b0\u1edbc \u0111\u00f3<\/li><li>S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty&nbsp;<\/li><li>T\u1ef7 tr\u1ecdng chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng tr\u00ean doanh thu t\u1ea1o ra&nbsp;<\/li><\/ul>\n\n\n\n<p>T\u1eeb \u0111\u00f3, h\u1ecd c\u00f3 c\u0103n c\u1ee9 l\u1ef1a ch\u1ecdn v\u00e0 quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 \u0111\u1ed1i v\u1edbi t\u1eebng doanh nghi\u1ec7p.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/bao-cao-thuong-nien-tac-dong-den-quyet-dinh-cua-nha-dau-tu.jpg\" alt=\"B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0\" class=\"wp-image-7747\" title=\"B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/bao-cao-thuong-nien-tac-dong-den-quyet-dinh-cua-nha-dau-tu.jpg 1920w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/bao-cao-thuong-nien-tac-dong-den-quyet-dinh-cua-nha-dau-tu-300x225.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/bao-cao-thuong-nien-tac-dong-den-quyet-dinh-cua-nha-dau-tu-400x300.jpg 400w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/bao-cao-thuong-nien-tac-dong-den-quyet-dinh-cua-nha-dau-tu-768x576.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/bao-cao-thuong-nien-tac-dong-den-quyet-dinh-cua-nha-dau-tu-1536x1152.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption>[Saokim.com.vn] Nh\u00e0 \u0111\u1ea7u t\u01b0 nh\u00ecn b\u00e1o b\u00e1o th\u01b0\u1eddng ni\u00ean \u0111\u1ec3 l\u1ef1a ch\u1ecdn quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">4. <strong>L\u01b0u \u00fd v\u1ec1 n\u1ed9i dung trong b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean&nbsp;<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">4.1 <strong>N\u1ed9i dung b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean th\u01b0\u1eddng g\u1ed3m c\u00f3:&nbsp;<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Th\u00f4ng tin chung v\u1ec1 c\u00f4ng ty<\/li><li>Th\u00e0nh t\u1ef1u n\u1ed5i b\u1eadt trong n\u0103m qua<\/li><li>\u0110\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n trong n\u0103m t\u1edbi<\/li><li>Th\u01b0 g\u1eedi c\u1ed5 \u0111\u00f4ng t\u1eeb Ban l\u00e3nh \u0111\u1ea1o<\/li><li>V\u0103n b\u1ea3n t\u01b0\u1eddng thu\u1eadt, \u0111\u1ed3 h\u1ecda v\u00e0 \u1ea3nh<\/li><li>B\u00e1o c\u00e1o v\u1ec1 ho\u1ea1t \u0111\u1ed9ng kinh doanh<\/li><li>B\u00e1o c\u00e1o v\u1ec1 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p<\/li><li>B\u00e1o c\u00e1o t\u00e0i ch\u00ednh, bao g\u1ed3m b\u1ea3ng c\u00e2n \u0111\u1ed1i k\u1ebf to\u00e1n, b\u00e1o c\u00e1o thu nh\u1eadp v\u00e0 b\u00e1o c\u00e1o l\u01b0u chuy\u1ec3n ti\u1ec1n t\u1ec7<\/li><\/ul>\n\n\n\n<p>C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m:&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/thongtin\/huong-dan-thiet-ke-bao-cao-thuong-nien-chuan-va-an-tuong\/#2-nhung-doanh-nghiep-nao-can-thiet-ke-bao-thuong-nien\">H\u01b0\u1edbng d\u1eabn thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean chu\u1ea9n v\u00e0 \u1ea5n t\u01b0\u1ee3ng<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/bao-cao-thuong-nien\/7-thay-doi-nho-tao-khac-biet-lon-cho-bao-cao-thuong-nien-doanh-nghiep\/\">7 thay \u0111\u1ed5i nh\u1ecf t\u1ea1o kh\u00e1c bi\u1ec7t l\u1edbn cho b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean doanh nghi\u1ec7p<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4.2 S\u01b0\u1eddn n\u1ed9i dung (outline) b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean tham kh\u1ea3o&nbsp;<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Th\u01b0 ng\u1ecf\/ Th\u00f4ng \u0111i\u1ec7p c\u1ee7a Ch\u1ee7 t\u1ecbch H\u1ed9i \u0111\u1ed3ng th\u00e0nh vi\u00ean<\/strong><\/li><li><strong>Th\u00f4ng tin chung:<\/strong><\/li><\/ol>\n\n\n\n<ul class=\"wp-block-list\"><li>Qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n<\/li><li>D\u1ea5u m\u1ed1c ph\u00e1t tri\u1ec3n trong n\u0103m qua<\/li><li>T\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, tri\u1ebft l\u00fd kinh doanh&nbsp;<\/li><li>M\u1ee5c ti\u00eau&nbsp;<\/li><li>T\u1ed5 ch\u1ee9c nh\u00e2n s\u1ef1 (h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb, ban gi\u00e1m \u0111\u1ed1c, ban \u0111i\u1ec1u h\u00e0nh, ban ki\u1ec3m so\u00e1t)<\/li><li>S\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c&nbsp;<\/li><\/ul>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li><strong>B\u00e1o c\u00e1o ho\u1ea1t \u0111\u1ed9ng n\u0103m qua&nbsp;<\/strong><\/li><\/ol>\n\n\n\n<ul class=\"wp-block-list\"><li>Ho\u1ea1t \u0111\u1ed9ng n\u1ed5i b\u1eadt<\/li><li>Gi\u1ea3i th\u01b0\u1edfng n\u0103m<\/li><li>K\u1ebft qu\u1ea3 kinh doanh&nbsp;<\/li><li>Ho\u1ea1t \u0111\u1ed9ng ch\u1ee7 \u0111\u1ea1o c\u00e1c l\u0129nh v\u1ef1c (c\u00f4ng t\u00e1c qu\u1ea3n tr\u1ecb &#8211; \u0111i\u1ec1u h\u00e0nh, Marketing &#8211; b\u00e1n h\u00e0ng, k\u1ef9 thu\u1eadt, nh\u00e2n s\u1ef1, cung \u1ee9ng nguy\u00ean v\u1eadt li\u1ec7u, \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng\u2026)&nbsp;<\/li><\/ul>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\"><li><strong>M\u1ee5c ti\u00eau v\u00e0 k\u1ebf ho\u1ea1ch n\u0103m t\u1edbi&nbsp;<\/strong><\/li><\/ol>\n\n\n\n<ul class=\"wp-block-list\"><li>Ch\u1ec9 ti\u00eau\/ m\u1ee5c ti\u00eau \u0111\u1ec1 ra&nbsp;<\/li><li>C\u00e1c ph\u01b0\u01a1ng h\u01b0\u1edbng tri\u1ec3n khai (cho t\u1eebng h\u1ea1ng m\u1ee5c)&nbsp;<\/li><\/ul>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\"><li><strong>\u0110\u00e1nh gi\u00e1\/ B\u00e1o c\u00e1o c\u1ee7a Ban Ki\u1ec3m so\u00e1t&nbsp;<\/strong><\/li><li><strong>Th\u1ea9m \u0111\u1ecbnh b\u00e1o c\u00e1o t\u00e0i ch\u00ednh\/ B\u00e1o c\u00e1o t\u00e0i ch\u00ednh h\u1ee3p nh\u1ea5t&nbsp;<\/strong><\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Kinh nghi\u1ec7m thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean cho doanh nghi\u1ec7p\u00a0<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5.1. Thi\u1ebft k\u1ebf trang b\u00eca, h\u00ecnh \u1ea3nh \u1ea5n t\u01b0\u1ee3ng<\/strong><\/h3>\n\n\n\n<p>\u1ea4n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean v\u1eabn lu\u00f4n l\u00e0 \u1ea5n t\u01b0\u1ee3ng quan tr\u1ecdng nh\u1ea5t. Trong thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean c\u0169ng v\u1eady, c\u1ea7m tr\u00ean tay b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean v\u1edbi h\u00ecnh \u1ea3nh \u1ea5n t\u01b0\u1ee3ng, c\u00e1ch th\u1ec3 hi\u1ec7n \u0111\u1eb7c s\u1eafc s\u1ebd thu h\u00fat ngay nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 \u0111\u1ed1i t\u00e1c, h\u01a1n l\u00e0 b\u00e1o c\u00e1o th\u00f4 s\u01a1, h\u00ecnh \u1ea3nh k\u00e9m ch\u1ecdn l\u1ecdc.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/luu-y-khi-thiet-ke-bao-cao-thuong-nien.png\" alt=\"L\u01b0u \u00fd khi thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean \u0111\u1ec3 t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh cho doanh nghi\u1ec7p\" class=\"wp-image-7748\" title=\"L\u01b0u \u00fd khi thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean \u0111\u1ec3 t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh cho doanh nghi\u1ec7p\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/luu-y-khi-thiet-ke-bao-cao-thuong-nien.png 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/luu-y-khi-thiet-ke-bao-cao-thuong-nien-300x300.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/luu-y-khi-thiet-ke-bao-cao-thuong-nien-768x768.png 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/luu-y-khi-thiet-ke-bao-cao-thuong-nien-80x80.png 80w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption>[Saokim.com.vn] B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p cho doanh nghi\u1ec7p<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5.2: B\u1ed1 c\u1ee5c r\u00f5 r\u00e0ng<\/strong><\/h3>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng \u201ctips\u201d cho b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean b\u1edbt nh\u00e0m ch\u00e1n, to\u00e0n nh\u1eefng con s\u1ed1, th\u00ec vi\u1ec7c&nbsp;s\u1eed d\u1ee5ng bi\u1ec3u \u0111\u1ed3 v\u00e0 s\u1ed1 li\u1ec7u d\u1ea1ng Infographic, m\u00e0u s\u1eafc b\u1eaft m\u1eaft n\u1ed5i b\u1eadt (con s\u1ed1\/ s\u1ef1 ki\u1ec7n\/ tr\u00edch d\u1eabn) v\u00e0 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng ph\u00e2n c\u1ea5p r\u00f5 r\u00e0ng cho t\u1eebng h\u1ea1ng m\u1ee5c (\u0111\u1ea7u m\u1ee5c) s\u1ebd gi\u00fap b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean d\u1ec5 \u0111\u1ecdc, d\u1ec5 hi\u1ec3u v\u1edbi c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau: nh\u00e0 \u0111\u1ea7u t\u01b0, c\u1ed5 \u0111\u00f4ng v\u00e0 kh\u00e1ch h\u00e0ng&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5.3 X\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n xuy\u00ean su\u1ed1t<\/strong><\/h3>\n\n\n\n<p>X\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n, th\u00f4ng \u0111i\u1ec7p xuy\u00ean su\u1ed1t, t\u1eadp trung v\u00e0o nh\u1eefng n\u1ed9i dung quan tr\u1ecdng l\u00e0 ch\u00eca kh\u00f3a quan tr\u1ecdng trong b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean. \u1ede \u0111\u00f3, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 \u0111\u01b0a ra nh\u1eefng con s\u1ed1, \u1edf \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u00e2n th\u00e0nh b\u1ed9c b\u1ea1ch nh\u1eefng kh\u00f3 kh\u0103n, th\u00e1ch th\u1ee9c trong n\u0103m v\u1eeba qua, nh\u1eefng tr\u0103n tr\u1edf hay c\u00e1ch v\u01b0\u1ee3t qua kh\u00f3 kh\u0103n th\u1ebf n\u00e0o,&#8230; l\u00e0 c\u00e1ch \u0111\u1ec3 nh\u00e0 \u0111\u1ea7u t\u01b0, c\u1ed5 \u0111\u00f4ng th\u1ea5u hi\u1ec3u v\u00e0 \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Ba ti\u00eau ch\u00ed cho b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean cho doanh nghi\u1ec7p<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6.1 : \u0110\u1ea3m b\u1ea3o th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7 v\u00e0 r\u00f5 r\u00e0ng<\/strong><\/h3>\n\n\n\n<p>N\u1ed9i dung th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7 r\u00f5 r\u00e0ng, th\u1ec3 hi\u1ec7n t\u00ednh Logic l\u00e0 m\u1ed9t trong nh\u1eefng ti\u00eau ch\u00ed quan tr\u1ecdng trong <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/bao-cao-thuong-nien\/\" class=\"rank-math-link\">b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean<\/a>. M\u1ed9t n\u1ed9i dung s\u01a1 s\u00e0i, h\u1eddi h\u1ee3t th\u00ec \u0111\u1ed1i t\u00e1c s\u1ebd ngh\u0129 g\u00ec v\u1ec1 doanh nghi\u1ec7p b\u1ea1n? Do v\u1eady, h\u00e3y chu\u1ea9n b\u1ecb th\u1eadt k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 m\u1eb7t n\u1ed9i dung, k\u1ef3 c\u00f4ng trong vi\u1ec7c th\u1ec3 hi\u1ec7n h\u00ecnh th\u1ee9c. Ch\u1eafc ch\u1eafn, doanh nghi\u1ec7p b\u1ea1n s\u1ebd \u201cghi \u0111i\u1ec3m\u201d v\u1edbi \u0111\u1ed1i t\u00e1c, c\u0169ng nh\u01b0 th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean nghi\u1ec7p, t\u1eadn t\u00e2m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6.2: Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n\n\n\n<p>B\u00e1o c\u00e1o ni\u00ean l\u00e0&nbsp; \u201c\u0111i\u1ec3m ch\u1ea1m\u201d g\u1ea7n nh\u1ea5t v\u1edbi ch\u1ee7 \u0111\u1ea7u t\u01b0, nh\u00e0 th\u1ea7u, c\u1ed5 \u0111\u00f4ng. Do v\u1eady nh\u1eefng chi ti\u1ebft nh\u1ecf nh\u1ea5t d\u00f9 l\u00e0 Logo, t\u00ean th\u01b0\u01a1ng hi\u1ec7u, Slogan hay th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u, hay \u0111\u1ed3 h\u1ecda \u0111\u1eb7c tr\u01b0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u,&#8230; c\u0169ng n\u00ean \u0111\u01b0\u1ee3c l\u1ed3ng gh\u00e9p th\u00edch h\u1ee3p trong b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean v\u1edbi s\u1ef1 t\u1ec9 m\u1ec9, c\u1ea9n th\u1eadn v\u00e0 ho\u00e0n thi\u1ec7n nh\u1ea5t. Ch\u00ednh nh\u1eefng chi ti\u1ebft nh\u1ecf n\u00e0y l\u00e0 nh\u1eefng \u0111i\u1ec3m c\u1ed9ng quan tr\u1ecdng th\u1ec3 hi\u1ec7n t\u00ednh chuy\u00ean nghi\u1ec7p, ch\u1ec9nh chu c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/nhan-dien-thuong-hieu-trong-bao-cao-thuong-nien.png\" alt=\"Thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean c\u1ea7n t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-7749\" title=\"Thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean c\u1ea7n t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/nhan-dien-thuong-hieu-trong-bao-cao-thuong-nien.png 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/nhan-dien-thuong-hieu-trong-bao-cao-thuong-nien-300x300.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/nhan-dien-thuong-hieu-trong-bao-cao-thuong-nien-768x768.png 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/nhan-dien-thuong-hieu-trong-bao-cao-thuong-nien-80x80.png 80w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption>[Saokim.com.vn] B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean Ng\u00e2n h\u00e0ng Agribank 2015 thi\u1ebft k\u1ebf b\u1edfi Sao Kim Branding<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6.3: Song ng\u1eef (n\u1ebfu c\u00f3)<\/strong><\/h3>\n\n\n\n<p>V\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 ni\u00eam y\u1ebft tr\u00ean S\u00e0n ch\u1ee9ng kho\u00e1n hay h\u1ee3p t\u00e1c v\u1edbi \u0111\u1ed1i t\u00e1c n\u01b0\u1edbc ngo\u00e0i th\u00ec <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/bao-cao-thuong-nien\/\" class=\"rank-math-link\">b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean<\/a> song ng\u1eef (ti\u1ebfng anh) l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. B\u00ean c\u1ea1nh \u0111\u00f3, ngay c\u1ea3 khi kh\u00f4ng thu\u1ed9c nh\u00f3m tr\u00ean,&nbsp;th\u00ec b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean song ng\u1eef gi\u00fap thu h\u00fat nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i cho doanh nghi\u1ec7p, v\u00e0 n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7. Quy tr\u00ecnh l\u00e0m b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/strong><\/h2>\n\n\n\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u quy tr\u00ecnh l\u00e0m b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean. N\u0103m b\u01b0\u1edbc quy tr\u00ecnh d\u01b0\u1edbi \u0111\u01b0\u1ee3c \u0111\u00fac r\u00fat trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c v\u1edbi h\u00e0ng tr\u0103m \u0111\u1ed1i t\u00e1c v\u1ec1 b\u00e1o c\u00e1o th\u01b0\u1eddng ti\u00ean t\u1ea1i Sao Kim. Bao g\u1ed3m: <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B\u01b0\u1edbc 1: Giai \u0111o\u1ea1n chu\u1ea9n b\u1ecb<\/strong><\/h3>\n\n\n\n<p>Doanh nghi\u1ec7p chu\u1ea9n b\u1ecb ch\u1ee7 \u0111\u1ec1 b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean c\u1ee7a n\u0103m, tr\u1ecdng t\u00e2m c\u1ea7n th\u1ec3 hi\u1ec7n (s\u1ef1 chuy\u00ean nghi\u1ec7p, hi\u1ec7n \u0111\u1ea1i, hay y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7,&#8230;) v\u00e0 n\u1ed9i dung c\u1ee7a b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B\u01b0\u1edbc 02: Briefing b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean<\/strong><\/h3>\n\n\n\n<p>\u1ede giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p truy\u1ec1n t\u1ea3i th\u00f4ng t\u1ea3i th\u00f4ng \u0111i\u1ec7p, c\u00e1c y\u00eau c\u1ea7u c\u1ea7n ph\u1ea3i c\u00f3 trong b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean v\u1edbi Agency &#8211;&nbsp; \u0111\u01a1n v\u1ecb thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean.&nbsp;<\/p>\n\n\n\n<p>\u0110\u1ed3ng th\u1eddi, Agency khai th\u00e1c nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1eb7c bi\u1ec7t c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 s\u00e1ng t\u1ea1o concept, th\u1ec3 hi\u1ec7n ch\u1eb7ng \u0111\u01b0\u1eddng trong n\u0103m c\u1ee7a doanh nghi\u1ec7p.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B\u01b0\u1edbc 03: Hi\u1ec7u ch\u1ec9nh n\u1ed9i dung v\u00e0 thi\u1ebft k\u1ebf concept <\/strong><\/h3>\n\n\n\n<p>\u1ede giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p s\u1eb5n s\u00e0ng b\u1ea3n n\u1ed9i dung l\u00e0m b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean b\u1ea3n cu\u1ed1i c\u00f9ng v\u00e0 b\u1ea3n d\u1ecbch thu\u1eadt song ng\u1eef (n\u1ebfu c\u00f3). <\/p>\n\n\n\n<p>Sau khi nh\u1eadn \u0111\u01b0\u1ee3c Brief, Agency nghi\u00ean c\u1ee9u ph\u00e2n t\u00edch, t\u1eeb \u0111\u00f3 thi\u1ebft k\u1ebf concept bao g\u1ed3m: h\u00ecnh \u1ea3nh thi\u1ebft k\u1ebf trang b\u00eca, trang chuy\u1ec3n, h\u1ec7 th\u1ed1ng font ch\u1eef cho c\u00e1c \u0111\u1ec1 m\u1ee5c, y\u1ebfu t\u1ed1 \u0111\u1ed3 h\u1ecda k\u00e8m theo (c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng, b\u1ea3ng bi\u1ec3u) li\u00ean quan \u0111\u1ebfn b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean cho doanh nghi\u1ec7p.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B\u01b0\u1edbc 04: Thi\u1ebft k\u1ebf v\u00e0 ho\u00e0n thi\u1ec7n&nbsp;<\/strong><\/h3>\n\n\n\n<p>Qua qu\u00e1 tr\u00ecnh n\u00e0y, sau khi doanh nghi\u1ec7p \u0111\u1ed3ng \u00fd v\u1edbi ph\u01b0\u01a1ng \u00e1n concept \u0111\u1ec1 ra t\u1eeb Agency, hai b\u00ean s\u1ebd c\u00f9ng ho\u00e0n thi\u1ec7n \u0111\u1ebfn giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng v\u1ec1 m\u1eb7t n\u1ed9i dung v\u00e0 h\u00ecnh th\u1ee9c.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B\u01b0\u1edbc 05: In \u1ea5n b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean<\/strong><\/h3>\n\n\n\n<p>Sau b\u1ea3n thi\u1ebft k\u1ebf ho\u00e0n thi\u1ec7n c\u1ea3 hai ph\u00eda, hai b\u00ean s\u1ebd c\u00f9ng th\u1ed1ng nh\u1ea5t ph\u01b0\u01a1ng \u00e1n in \u1ea5n cho b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean bao g\u1ed3m: ch\u1ea5t li\u1ec7u gi\u1ea5y, s\u1ed1 l\u01b0\u1ee3ng, hi\u1ec7u \u1ee9ng in \u1ea5n,&#8230; v\u00e0 b\u00e0n giao \u0111\u00fang ti\u1ebfn \u0111\u1ed9. B\u1ea3n c\u1ee9ng ph\u1ee5c v\u1ee5 \u0110\u1ea1i h\u1ed9i c\u1ed5 \u0111\u00f4ng, B\u1ea3n m\u1ec1m \u0111\u01b0\u1ee3c up l\u00ean website doanh nghi\u1ec7p v\u00e0 C\u1ed5ng th\u00f4ng tin \u0111i\u1ec7n t\u1eed c\u1ee7a \u1ee6y ban Ch\u1ee9ng kho\u00e1n nh\u00e0 n\u01b0\u1edbc.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>8. Case Study ti\u00eau bi\u1ec3u v\u1ec1 b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean&nbsp;<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8.1 B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean FPT: Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 &#8211; N\u00e2ng t\u1ea7m \u0111\u1eb3ng c\u1ea5p&nbsp;<\/strong><\/h3>\n\n\n\n<p>N\u0103m 2019 l\u00e0 n\u0103m T\u1eadp \u0111o\u00e0n FPT chuy\u1ec3n m\u00ecnh r\u00f5 n\u00e9t t\u1eeb C\u00f4ng ty Cung c\u1ea5p d\u1ecbch v\u1ee5 C\u00f4ng ngh\u1ec7 th\u00f4ng tin sang Nh\u00e0 Cung c\u1ea5p gi\u1ea3i ph\u00e1p chuy\u1ec3n \u0111\u1ed5i s\u1ed1 to\u00e0n di\u1ec7n, n\u00e2ng cao gi\u00e1 tr\u1ecb v\u00e0 v\u1ecb th\u1ebf tr\u00ean to\u00e0n c\u1ea7u. \u0110\u1ee9ng tr\u01b0\u1edbc b\u1ed1i c\u1ea3nh \u0111\u00f3, <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/bao-cao-thuong-nien\/\" class=\"rank-math-link\">thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean<\/a> ph\u1ea3i th\u1ec3 hi\u1ec7n \u0111\u00fang \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1eeb T\u1eadp \u0111o\u00e0n, x\u00e2y d\u1ef1ng b\u1ee9c tranh t\u1ed5ng th\u1ec3, b\u1eb1ng h\u00ecnh \u1ea3nh r\u00f5 r\u00e0ng, s\u00fac t\u00edch, truy\u1ec1n t\u1ea3i \u0111\u00fang &#8211; \u0111\u1ee7 n\u1ed9i dung b\u00e1o c\u00e1o \u0111\u1ebfn c\u1ed5 \u0111\u00f4ng, nh\u00e0 \u0111\u1ea7u t\u01b0.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1299\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/mau-bao-cao-thuong-nien-fpt.png\" alt=\"M\u1eabu thi\u00eat k\u1ebf B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean T\u1eadp \u0111o\u00e0n FPT do Sao Kim Branding th\u1ef1c hi\u1ec7n\" class=\"wp-image-7750\" title=\"M\u1eabu thi\u00eat k\u1ebf B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean T\u1eadp \u0111o\u00e0n FPT do Sao Kim Branding th\u1ef1c hi\u1ec7n\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/mau-bao-cao-thuong-nien-fpt.png 1920w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/mau-bao-cao-thuong-nien-fpt-300x203.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/mau-bao-cao-thuong-nien-fpt-768x520.png 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/mau-bao-cao-thuong-nien-fpt-1536x1039.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption>[Saokim.com.vn] B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean T\u1eadp \u0111o\u00e0n FPT do Sao Kim Branding thi\u1ebft k\u1ebf<\/figcaption><\/figure><\/div>\n\n\n\n<p>\u0110\u1ee9ng tr\u01b0\u1edbc y\u00eau c\u1ea7u \u0111\u00f3, T\u1eadp \u0111o\u00e0n FPT \u0111\u00e3 \u201cch\u1ecdn m\u1eb7t g\u1eedi v\u00e0ng\u201d l\u1ef1a ch\u1ecdn Sao Kim Branding l\u00e0 \u0111\u1ed1i t\u00e1c ch\u1ecbu tr\u00e1ch nhi\u1ec7m l\u00ean concept v\u00e0 thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean cho T\u1eadp \u0111o\u00e0n. Sau khi nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch c\u00e1c y\u00eau c\u1ea7u t\u1eeb ph\u00eda T\u1eadp \u0111o\u00e0n, Sao Kim x\u00e1c \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p ch\u00ednh, x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n xuy\u00ean trong b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean.&nbsp;<\/p>\n\n\n\n<p>\u0110\u1ed3ng th\u1eddi, l\u00ean \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean d\u1ef1a tr\u00ean nh\u1eefng ti\u00eau ch\u00ed: th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, truy\u1ec1n t\u1ea3i ch\u00ednh x\u00e1c th\u00f4ng \u0111i\u1ec7p c\u1ee7a doanh nghi\u1ec7p v\u00e0 \u0111\u1ea3m b\u1ea3o concept ph\u1ea3i nh\u1ea5t qu\u00e1n xuy\u00ean su\u1ed1t trong c\u00e1c ph\u1ea7n c\u1ee7a b\u00e1o c\u00e1o.&nbsp;<\/p>\n\n\n\n<p>T\u1eadp \u0111o\u00e0n FPT \u0111\u00e3 l\u1ef1a ch\u1ecdn concept thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean n\u0103m 2019 t\u1eeb ph\u00eda Sao Kim Branding c\u1ee7a l\u1ef1a ch\u1ecdn v\u1edbi th\u00f4ng \u0111i\u1ec7p&nbsp; \u201cChuy\u1ec3n \u0111\u1ed5i s\u1ed1 &#8211; N\u00e2ng t\u1ea7m \u0111\u1eb3ng c\u1ea5p\u201d &#8211; \u201cDigital Transformation\u201d mang \u00fd ngh\u0129a s\u00e2u s\u1eafc g\u1eafn li\u1ec1n v\u1edbi \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao t\u1eeb ph\u00eda T\u1eadp \u0111o\u00e0n.&nbsp;<\/p>\n\n\n\n<p>Sao Kim v\u00f4 c\u00f9ng vinh d\u1ef1 v\u00e0 t\u1ef1 h\u00e0o \u0111\u00e3 \u0111\u1ed3ng h\u00e0nh l\u00e0m n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a T\u1eadp \u0111o\u00e0n FPT. Ch\u00fang t\u00f4i lu\u00f4n \u0111\u1ed3ng h\u00e0nh v\u00e0 n\u1ed7 l\u1ef1c g\u00f3p s\u1ee9c m\u00ecnh v\u00ec s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Xem th\u00eam: To\u00e0n b\u1ed9 B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean FPT 2019&nbsp;<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8.2: Ng\u00e2n h\u00e0ng Agribank: kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf v\u00e0 chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd&nbsp;<\/strong><\/h3>\n\n\n\n<p>Ng\u00e2n h\u00e0ng N\u00f4ng nghi\u1ec7p v\u00e0 Ph\u00e1t tri\u1ec3n N\u00f4ng th\u00f4n Vi\u1ec7t Nam (Agribank) l\u00e0 m\u1ed9t trong c\u00e1c ng\u00e2n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i nh\u00e0 n\u01b0\u1edbc h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam. N\u0103m 2016, Agribank \u0111\u1eb7t ra k\u1ebf ho\u1ea1ch C\u1ed5 ph\u1ea7n h\u00f3a v\u00e0 ti\u1ebfp t\u1ee5c gi\u1eef v\u1eefng v\u1ecb tr\u00ed vai tr\u00f2 ch\u1ee7 l\u1ef1c th\u00fac \u0111\u1ea9y ph\u00e1t tri\u1ec3n kinh t\u1ebf &#8211; x\u00e3 h\u1ed9i \u0111\u1ea5t n\u01b0\u1edbc.&nbsp;<\/p>\n\n\n\n<p>\u0110\u1ee9ng tr\u01b0\u1edbc th\u1eddi \u0111i\u1ec3m \u0111\u00f3,<strong> B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean <\/strong>Agribank&nbsp; 2015 l\u00e0 \u1ea5n ph\u1ea9m quan tr\u1ecdng b\u1eadc nh\u1ea5t, th\u1ec3 hi\u1ec7n v\u1ecb th\u1ebf, l\u00e0 c\u1ea7u n\u1ed1i v\u1eefng ch\u1eafc gi\u1eefa doanh nghi\u1ec7p v\u1edbi c\u1ed5 \u0111\u00f4ng, nh\u00e0 \u0111\u1ea7u t\u01b0.&nbsp;<\/p>\n\n\n\n<p>Agribank \u0111\u00e3 tin t\u01b0\u1edfng l\u1ef1a ch\u1ecdn Sao Kim l\u00e0 \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n v\u00e0 thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean cho doanh nghi\u1ec7p m\u00ecnh. Sau qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1, Sao Kim \u0111\u01b0a ra concept&nbsp; l\u00e0 \u201cV\u1eefng v\u00e0ng qua s\u00f3ng gi\u00f3\u201d &#8211; \u201cSteadily overcome difficulties\u201d v\u1edbi \u00fd ngh\u0129a s\u00e2u s\u1eafc g\u1eafn li\u1ec1n v\u1edbi c\u00e2u chuy\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Concept nh\u1ea5n m\u1ea1nh \u0111\u1ebfn n\u1ed7 l\u1ef1c t\u1eadp th\u1ec3 Agribank, t\u1eebng b\u01b0\u1edbc v\u01b0\u1ee3t qua th\u00e1ch th\u1ee9c, gi\u1eef v\u1eefng v\u1ecb th\u1ebf l\u00e0 Ng\u00e2n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u00f3ng vai tr\u00f2 ch\u1ee7 l\u1ef1c trong \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n n\u00f4ng nghi\u1ec7p, n\u00f4ng th\u00f4n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/mau-bao-cao-thuong-nien-agribank.png\" alt=\"M\u1eabu thi\u00eat k\u1ebf B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean Agribank do Sao Kim Branding th\u1ef1c hi\u1ec7n\" class=\"wp-image-7751\" title=\"M\u1eabu thi\u00eat k\u1ebf B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean Agribank do Sao Kim Branding th\u1ef1c hi\u1ec7n\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/mau-bao-cao-thuong-nien-agribank.png 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/mau-bao-cao-thuong-nien-agribank-300x300.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/mau-bao-cao-thuong-nien-agribank-768x768.png 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/mau-bao-cao-thuong-nien-agribank-80x80.png 80w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption>[Saokim.com.vn] B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean n\u0103m c\u1ea7n c\u00f3 n\u1ed9i dung truy\u1ec1n t\u1ea3i c\u00f4 \u0111\u1ecdng, h\u1ea5p d\u1eabn<\/figcaption><\/figure><\/div>\n\n\n\n<p>V\u1edbi<strong> b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean<\/strong> chuy\u00ean nghi\u1ec7p, n\u1ed5i b\u1eadt, Agribank sau \u0111\u00f3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 tr\u00ean th\u1ecb tr\u01b0\u1eddng, thu h\u00fat nhi\u1ec1u v\u1ed1n \u0111\u1ea7u t\u01b0 \u0111\u1ec3 t\u1eebng b\u01b0\u1edbc th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau c\u1ed5 ph\u1ea7n h\u00f3a, v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn trong m\u1eaft kh\u00e1ch h\u00e0ng. Sao Kim v\u00f4 c\u00f9ng t\u1ef1 h\u00e0o g\u00f3p ph\u1ea7n l\u00e0m n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a ng\u00e2n h\u00e0ng Agribank.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Xem th\u00eam: <a href=\"https:\/\/www.agribank.com.vn\/en\/ve-agribank\/cong-bo-thong-tin\/bao-cao-thuong-nien\" target=\"_blank\" rel=\"noopener\">To\u00e0n b\u1ed9 B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean Agribank 2015<\/a>&nbsp;<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8.3: Thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean T\u1eadp \u0111o\u00e0n S\u01a1n H\u00e0: M\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n th\u1ea7n t\u1ed1c&nbsp;<\/strong><\/h3>\n\n\n\n<p>N\u0103m 2015, T\u1eadp \u0111o\u00e0n S\u01a1n H\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u Qu\u1ed1c gia, v\u1edbi ni\u1ec1m ki\u00eau h\u00e3nh c\u1ee7a n\u1ec1n s\u1ea3n xu\u1ea5t Vi\u1ec7t Nam. Th\u1eddi \u0111i\u1ec3m n\u00e0y, T\u1eadp \u0111o\u00e0n S\u01a1n H\u00e0 quy\u1ebft \u0111\u1ecbnh t\u1eadp trung v\u00e0o chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n xu\u1ea5t c\u00f4ng nghi\u1ec7p ng\u00e0nh kim kh\u00ed, v\u00e0 tung ra th\u1ecb tr\u01b0\u1eddng nhi\u1ec1u s\u1ea3n ph\u1ea9m m\u1edbi, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i. \u0110\u1ec3 th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau \u1ea5y, S\u01a1n H\u00e0 c\u1ea7n t\u1eadp h\u1ee3p nhi\u1ec1u ngu\u1ed3n l\u1ef1c bao g\u1ed3m gia t\u0103ng s\u1ee9c m\u1ea1nh n\u1ed9i l\u1ef1c v\u00e0 b\u1ed5 sung ngu\u1ed3n l\u1ef1c t\u1eeb v\u1ed1n \u0111\u1ea7u t\u01b0 trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/mau-bao-cao-thuong-nien-so-ha.png\" alt=\"M\u1eabu thi\u1ebft k\u1ebf B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean T\u1eadp \u0111o\u00e0n S\u01a1n H\u00e0 do Sao Kim Branding th\u1ef1c hi\u1ec7n\" class=\"wp-image-7752\" title=\"M\u1eabu thi\u1ebft k\u1ebf B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean T\u1eadp \u0111o\u00e0n S\u01a1n H\u00e0 do Sao Kim Branding th\u1ef1c hi\u1ec7n\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/mau-bao-cao-thuong-nien-so-ha.png 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/mau-bao-cao-thuong-nien-so-ha-300x300.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/mau-bao-cao-thuong-nien-so-ha-768x768.png 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/mau-bao-cao-thuong-nien-so-ha-80x80.png 80w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption>[Saokim.com.vn] B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean T\u1eadp \u0111o\u00e0n S\u01a1n H\u00e0 2015 thi\u1ebft k\u1ebf b\u1edfi Sao Kim <\/figcaption><\/figure><\/div>\n\n\n\n<p>X\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u1ea5y, T\u1eadp \u0111o\u00e0n S\u01a1n H\u00e0 c\u00e0ng \u00fd th\u1ee9c vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. V\u00e0 <strong>b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean<\/strong> l\u00e0 \u1ea5n ph\u1ea9m quan tr\u1ecdng gi\u00fap th\u1ec3 hi\u1ec7n th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng, ch\u1ee9ng minh n\u0103ng l\u1ef1c v\u00e0\u00a0 l\u00e0 \u201cc\u1ea7u n\u1ed1i\u201d g\u1eafn k\u1ebft doanh nghi\u1ec7p v\u1edbi c\u1ed5 \u0111\u00f4ng, nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n\n\n\n<p>T\u1eadp \u0111o\u00e0n S\u01a1n H\u00e0 \u0111\u00e3 tin t\u01b0\u1edfng l\u1ef1a ch\u1ecdn Sao Kim trong vi\u1ec7c ho\u00e0n thi\u1ec7n \u1ea5n ph\u1ea9m \u0111\u1eb7c bi\u1ec7t n\u00e0y cho T\u1eadp \u0111o\u00e0n. T\u1eeb vi\u1ec7c l\u00ean \u00fd t\u01b0\u1edfng concept nh\u1ea5t qu\u00e1n \u0111\u1ec3 th\u1ec3 hi\u1ec7n \u0111\u00fang th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, S\u01a1n H\u00e0 \u0111\u00e3 l\u1ef1a ch\u1ecdn concept: \u201cV\u01b0\u1ee3t s\u00f3ng v\u01b0\u01a1n xa\u201d &#8211; kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u c\u1ee7a S\u01a1n H\u00e0, th\u1ec3 hi\u1ec7n m\u1ee5c ti\u00eau m\u1edf r\u1ed9ng, v\u01b0\u01a1n t\u1ea7m c\u1ee7a c\u00f4ng ty, \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1, ph\u00e1t tri\u1ec3n to\u00e0n di\u1ec7n, v\u01b0\u01a1n ra qu\u1ed1c t\u1ebf c\u1ee7a T\u1eadp \u0111o\u00e0n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1050\" height=\"750\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/mau-bao-cao-thuong-nien-so-ha-2.png\" alt=\"M\u1eabu thi\u1ebft k\u1ebf B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean T\u1eadp \u0111o\u00e0n S\u01a1n H\u00e0 do Sao Kim Branding th\u1ef1c hi\u1ec7n theo ch\u1ee7 \u0111\u1ec1 &quot;V\u01b0\u1ee3t s\u00f3ng v\u01b0\u01a1n xa&quot;\" class=\"wp-image-7753\" title=\"M\u1eabu thi\u1ebft k\u1ebf B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean T\u1eadp \u0111o\u00e0n S\u01a1n H\u00e0 do Sao Kim Branding th\u1ef1c hi\u1ec7n theo ch\u1ee7 \u0111\u1ec1 &quot;V\u01b0\u1ee3t s\u00f3ng v\u01b0\u01a1n xa&quot;\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/mau-bao-cao-thuong-nien-so-ha-2.png 1050w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/mau-bao-cao-thuong-nien-so-ha-2-300x214.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/mau-bao-cao-thuong-nien-so-ha-2-768x549.png 768w\" sizes=\"(max-width: 1050px) 100vw, 1050px\" \/><figcaption>[Saokim.com.vn] Ch\u1ee7 \u0111\u1ec1 &#8220;V\u01b0\u1ee3t s\u00f3ng v\u01b0\u01a1n xa&#8221; \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn cho B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean T\u1eadp \u0111o\u00e0n S\u01a1n H\u00e0 2015<\/figcaption><\/figure><\/div>\n\n\n\n<p>Concept \u0111\u00e3 n\u00eau b\u1eadt \u0111\u01b0\u1ee3c k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n to\u00e0n di\u1ec7n c\u1ee7a c\u00f4ng ty trong giai \u0111o\u1ea1n b\u1ee9t ph\u00e1 v\u01b0\u01a1n l\u00ean m\u1ecdi kh\u00f3 kh\u0103n th\u00e1ch th\u1ee9c, th\u1ec3 hi\u1ec7n t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c tr\u1edf th\u00e0nh m\u1ed9t trong top 50 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam. H\u01a1n n\u1eefa, concept kh\u1eb3ng \u0111\u1ecbnh t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u ch\u1ee7 \u0111\u1ed9ng m\u1ea1nh m\u1ebd,&nbsp; \u0111\u01b0\u01a1ng \u0111\u1ea7u v\u1edbi m\u1ecdi th\u00e1ch th\u1ee9c, ch\u1ee9ng t\u1ecf n\u0103ng l\u1ef1c c\u1ea1nh tranh, d\u1eabn \u0111\u1ea7u \u1edf th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/p>\n\n\n\n<p>B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean n\u0103m 2015 c\u1ee7a t\u1eadp \u0111o\u00e0n S\u01a1n H\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u1edbi n\u1ed9i dung s\u00fac t\u00edch, gi\u00e1 tr\u1ecb, th\u1ec3 hi\u1ec7n t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00f4ng ty v\u1edbi thi\u1ebft k\u1ebf tr\u00ecnh b\u00e0y khoa h\u1ecdc, chuy\u00ean nghi\u1ec7p, mang t\u00ednh th\u1ea9m m\u1ef9 cao.<\/p>\n\n\n\n<p>Xem th\u00eam: <a href=\"https:\/\/www.sonha.com.vn\/quan-he-co-dong\/bao-cao-thuong-nien\/\" target=\"_blank\" rel=\"noopener\">To\u00e0n b\u1ed9 B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean T\u1eadp \u0111o\u00e0n S\u01a1n H\u00e0&nbsp;<\/a><\/p>\n\n\n\n<p>&nbsp;C\u00e1c m\u1eabu thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean t\u1ea1i <a href=\"https:\/\/www.saokim.com.vn\/en\/project\/loai-san-pham\/thiet-ke-bao-cao-thuong-nien\/\">D\u1ef1 \u00e1n Sao Kim<\/a>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>9. T\u1ef1 th\u1ef1c hi\u1ec7n B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean hay thu\u00ea Agency&nbsp;<\/strong><\/h2>\n\n\n\n<p>M\u1eb7c d\u00f9 doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ef1 th\u1ef1c hi\u1ec7n so\u1ea1n th\u1ea3o n\u1ed9i dung<strong> b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean<\/strong>, tuy nhi\u00ean \u0111\u1ec3 t\u0103ng t\u00ednh chuy\u00ean nghi\u1ec7p v\u00e0 s\u1ee9c h\u1ea5p d\u1eabn l\u00f4i cu\u1ed1n \u0111\u1ed1i v\u1edbi h\u00ecnh \u1ea3nh doanh nghi\u1ec7p, s\u1ebd l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t m\u1eabu b\u00e1o c\u00e1o c\u00f3 thi\u1ebft k\u1ebf \u0111\u1eb9p, ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c th\u00f9 ng\u00e0nh ngh\u1ec1 v\u00e0 mang phong c\u00e1ch \u0111\u1eb7c tr\u01b0ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>10. Sao Kim &#8211; \u0111\u01a1n v\u1ecb thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean chuy\u00ean nghi\u1ec7p<\/strong><\/h2>\n\n\n\n<p>V\u1edbi kinh nghi\u1ec7m l\u00e0m <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/bao-cao-thuong-nien\/\" class=\"rank-math-link\">thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean<\/a><\/strong> cho c\u00e1c doanh nghi\u1ec7p l\u1edbn h\u00e0ng \u0111\u1ea7u: T\u1eadp \u0111o\u00e0n FPT, Ng\u00e2n h\u00e0ng Agribank, T\u1eadp \u0111o\u00e0n S\u01a1n H\u00e0, Bia S\u00e0i G\u00f2n Sabeco,\u2026 Sao Kim t\u1ef1 tin l\u00e0 m\u1ed9t trong nh\u1eefng l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u c\u1ee7a Qu\u00fd doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn cho \u0111\u01a1n v\u1ecb m\u00ecnh.&nbsp;<\/p>\n\n\n\n<p>\u0110\u1ec3 c\u00f3 m\u1ed9t m\u1eabu b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean c\u00f3 \u0111\u1ee7 s\u1ee9c thu h\u00fat \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, c\u1ed5 \u0111\u00f4ng b\u1ea1n c\u1ea7n t\u00ecm \u0111\u1ebfn m\u1ed9t \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p, c\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc \u0111\u1ed1i v\u1edbi l\u0129nh v\u1ef1c m\u00e0 doanh nghi\u1ec7p b\u1ea1n ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf \u0111\u01b0\u1ee3c m\u1ed9t m\u1eabu b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean mang t\u00ednh \u0111\u1eb7c tr\u01b0ng c\u1ee7a doanh nghi\u1ec7p b\u1ea1n v\u00e0 c\u00f3 \u0111\u1ee7 s\u1ee9c thu h\u00fat \u0111\u1ebfn c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0.<\/p>\n\n\n\n<p>\u0110\u1ec3 c\u00f3 b\u1ea3n b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean c\u00f3 n\u1ed9i dung \u0111\u1ea7y \u0111\u1ee7, \u1ea5n t\u01b0\u1ee3ng, h\u00e3y li\u00ean h\u1ec7 ngay v\u1edbi Sao Kim theo s\u1ed1 hotline <a href=\"tel:0964699499\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>0964. 699.499<\/strong><\/a>. Ch\u00fang t\u00f4i s\u1ebd h\u1ed7 tr\u1ee3 b\u1ea1n \u0111\u1ea1t m\u1ee5c ti\u00eau d\u1ef1 \u00e1n.<\/p>\n\n\n\n<p><em>Ngu\u1ed3n b\u00e0i vi\u1ebft tham kh\u1ea3o t\u1eeb:&nbsp;Wikipedia, Investopedia, B\u00e1o Tin Nhanh Ch\u1ee9ng Kho\u00e1n<\/em><\/p>\n\n\n\n<p>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng Sao Kim t\u1ea1i:&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\">Blog Sao Kim<\/a>, <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\">C\u1ea9m Nang Sao Kim<\/a>&nbsp;<\/p>\n\n\n\n<p>Facebook: <a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noopener\">Sao Kim Branding<\/a><\/p>\n\n\n\n<p>Case study Behance: <a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noopener\">Sao Kim Branding<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean ch\u00ednh l\u00e0 b\u00e1o c\u00e1o t\u1ed5ng th\u1ec3, \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 ho\u1ea1t \u0111\u1ed9ng doanh nghi\u1ec7p trong m\u1ed9t n\u0103m. Sao Kim g\u1eedi \u0111\u1ebfn b\u1ea1n kinh nghi\u1ec7m v\u00e0 ki\u1ebfn th\u1ee9c t\u1ed5ng quan nh\u1ea5t v\u1ec1 b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean. <\/p>\n","protected":false},"author":24,"featured_media":7744,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[209,130],"class_list":["post-5602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang","tag-bao-cao-thuong-nien","tag-thiet-ke-bao-cao-thuong-nien"],"acf":[],"views":547,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/5602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=5602"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/5602\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/7744"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=5602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=5602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=5602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}