{"id":58129,"date":"2024-12-17T17:01:24","date_gmt":"2024-12-17T10:01:24","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=58129"},"modified":"2024-12-17T17:01:25","modified_gmt":"2024-12-17T10:01:25","slug":"xu-huong-influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xu-huong-influencer-marketing\/","title":{"rendered":"7 xu h\u01b0\u1edbng Influencer Marketing \u0111\u00e1ng ch\u00fa \u00fd trong n\u0103m 2025"},"content":{"rendered":"\n

Xu h\u01b0\u1edbng influencer marketing<\/strong> \u0111ang thay \u0111\u1ed5i m\u1ea1nh m\u1ebd v\u00e0 \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd b\u00f9ng n\u1ed5 trong n\u0103m 2025 v\u1edbi nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c m\u1edbi \u0111\u1ea7y ti\u1ec1m n\u0103ng. T\u1ea1i Vi\u1ec7t Nam, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang \u0111\u1ea9y m\u1ea1nh vi\u1ec7c t\u1eadn d\u1ee5ng s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a influencer \u0111\u1ec3 gia t\u0103ng k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi khai th\u00e1c c\u00e1c n\u1ec1n t\u1ea3ng m\u1edbi nh\u01b0 metaverse<\/strong> v\u00e0 influencer \u1ea3o.<\/p>\n\n\n\n

Trong b\u00e0i vi\u1ebft n\u00e0y, Sao Kim<\/strong> s\u1ebd ph\u00e2n t\u00edch 7 xu h\u01b0\u1edbng n\u1ed5i b\u1eadt c\u1ee7a influencer marketing<\/strong> trong n\u0103m 2025, gi\u00fap doanh nghi\u1ec7p c\u00f3 c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ea1o s\u1ef1 b\u1ee9t ph\u00e1 trong th\u1eddi gian t\u1edbi.<\/p>\n\n\n\n

\"xu<\/figure>\n\n\n\n

1. Influencer marketing l\u00e0 g\u00ec?<\/h2>\n\n\n\n

Influencer marketing<\/strong> l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a nh\u1eefng c\u00e1 nh\u00e2n c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eefng c\u00e1 nh\u00e2n n\u00e0y, \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 influencer<\/strong>, th\u01b0\u1eddng s\u1edf h\u1eefu l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i trung th\u00e0nh v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\n

Kh\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng, influencer marketing mang \u0111\u1ebfn t\u00ednh ch\u00e2n th\u1ef1c v\u00e0 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i s\u00e2u s\u1eafc h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng. Th\u00f4ng qua c\u00e1c n\u1ed9i dung s\u00e1ng t\u1ea1o nh\u01b0 video, b\u00e0i \u0111\u0103ng, livestream hay \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, influencer gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, gia t\u0103ng \u0111\u1ed9 tin c\u1eady v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh vi ti\u00eau d\u00f9ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean h\u01a1n.<\/p>\n\n\n\n

2. 7 xu h\u01b0\u1edbng Influencer Marketing \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd n\u1ed5i b\u1eadt v\u00e0o n\u0103m 2025<\/h2>\n\n\n\n

2.1. Influencer tr\u1edf th\u00e0nh c\u1ed1 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n\n\n\n
\"Influencer<\/figure>\n\n\n\n

Trong n\u0103m 2025, xu h\u01b0\u1edbng influencer marketing<\/strong> \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 chuy\u1ec3n \u0111\u1ed5i m\u1ea1nh m\u1ebd khi c\u00e1c influencer kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vai tr\u00f2 t\u1ea1o n\u1ed9i dung qu\u1ea3ng b\u00e1 m\u00e0 c\u00f2n tr\u1edf th\u00e0nh nh\u1eefng c\u1ed1 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c<\/strong> quan tr\u1ecdng. Nh\u1edd kh\u1ea3 n\u0103ng nh\u1ea1y b\u00e9n v\u1edbi xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/strong> v\u00e0 s\u1ef1 k\u1ebft n\u1ed1i ch\u1eb7t ch\u1ebd v\u1edbi c\u1ed9ng \u0111\u1ed3ng, influencer \u0111\u00f3ng vai tr\u00f2 c\u1ea7u n\u1ed1i gi\u00fap th\u01b0\u01a1ng hi\u1ec7u th\u1ea5u hi\u1ec3u nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p h\u01a1n.<\/p>\n\n\n\n

Nhi\u1ec1u nh\u00e3n h\u00e0ng \u0111\u00e3 \u00e1p d\u1ee5ng xu h\u01b0\u1edbng influencer marketing<\/strong> m\u1edbi n\u00e0y b\u1eb1ng c\u00e1ch m\u1eddi influencer tham gia v\u00e0o c\u00e1c giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m: t\u1eeb vi\u1ec7c l\u00ean \u00fd t\u01b0\u1edfng, th\u1eed nghi\u1ec7m m\u1eabu, cho \u0111\u1ebfn ph\u1ea3n h\u1ed3i v\u1ec1 thi\u1ebft k\u1ebf bao b\u00ec v\u00e0 tr\u1ea3i nghi\u1ec7m s\u1eed d\u1ee5ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed1i g\u1eafn k\u1ebft t\u1ef1 nhi\u00ean gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 influencer. S\u1ef1 tham gia n\u00e0y gi\u00fap influencer t\u1ef1 tin v\u00e0 t\u1ef1 h\u00e0o h\u01a1n khi chia s\u1ebb s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi theo d\u00f5i.<\/p>\n\n\n\n

C\u1ee5 th\u1ec3, trong c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 m\u1ef9 ph\u1ea9m v\u00e0 th\u1eddi trang, xu h\u01b0\u1edbng influencer marketing<\/strong> n\u1ed5i b\u1eadt khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ed5 ch\u1ee9c kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn ho\u1eb7c workshop nh\u1ecf v\u1edbi s\u1ef1 tham gia c\u1ee7a influencer \u0111\u1ec3 thu th\u1eadp \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i. D\u1eef li\u1ec7u n\u00e0y sau \u0111\u00f3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng tr\u1ef1c ti\u1ebfp v\u00e0o vi\u1ec7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, influencer c\u00f2n tham gia s\u00e2u h\u01a1n v\u00e0o qu\u00e1 tr\u00ecnh \u0111\u1ecbnh h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb vi\u1ec7c d\u1ef1 \u0111o\u00e1n c\u00e1c xu h\u01b0\u1edbng influencer marketing<\/strong> m\u1edbi, x\u00e2y d\u1ef1ng n\u1ed9i dung truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p \u0111\u1ebfn t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c k\u00eanh online v\u00e0 offline. \u0110i\u1ec1u n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 gia t\u0103ng hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u00e2n thi\u1ec7n, \u0111\u00e1ng tin c\u1eady v\u00e0 ch\u00e2n th\u1ef1c h\u01a1n.<\/p>\n\n\n\n

Nh\u01b0 v\u1eady, vi\u1ec7c bi\u1ebfn influencer th\u00e0nh c\u1ed1 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t xu h\u01b0\u1edbng m\u00e0 c\u00f2n l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c l\u00e2u d\u00e0i gi\u00fap th\u01b0\u01a1ng hi\u1ec7u gia t\u0103ng t\u00ednh c\u1ea1nh tranh v\u00e0 k\u1ebft n\u1ed1i b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

2.2. LinkedIn tr\u1edf th\u00e0nh k\u00eanh influencer marketing m\u1edbi cho B2C<\/h3>\n\n\n\n
\"LinkedIn<\/figure>\n\n\n\n

V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1i Vi\u1ec7t Nam, LinkedIn \u0111ang chuy\u1ec3n m\u00ecnh tr\u1edf th\u00e0nh m\u1ed9t k\u00eanh ti\u1ec1m n\u0103ng cho influencer marketing trong l\u0129nh v\u1ef1c B2C. Kh\u00f4ng ch\u1ec9 c\u00f2n l\u00e0 s\u00e2n ch\u01a1i c\u1ee7a c\u00e1c doanh nghi\u1ec7p B2B, LinkedIn hi\u1ec7n thu h\u00fat ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng tr\u1ebb, c\u00e1c chuy\u00ean gia v\u00e0 nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng. \u0110i\u1ec1u n\u00e0y t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho c\u00e1c nh\u00e3n h\u00e0ng ti\u00eau d\u00f9ng ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 thu nh\u1eadp cao v\u00e0 y\u00eau c\u1ea7u kh\u1eaft khe v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

Tr\u00ean LinkedIn, c\u00e1c chi\u1ebfn d\u1ecbch influencer marketing kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m \u0111\u01a1n thu\u1ea7n m\u00e0 c\u00f2n h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng. N\u1ed9i dung th\u01b0\u1eddng mang t\u00ednh gi\u00e1o d\u1ee5c, chia s\u1ebb ki\u1ebfn th\u1ee9c, ho\u1eb7c t\u1eadp trung v\u00e0o c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p. Nh\u1eefng b\u00e0i vi\u1ebft c\u1ee7a influencer tr\u00ean LinkedIn kh\u00f4ng ch\u1ec9 truy\u1ec1n c\u1ea3m h\u1ee9ng m\u00e0 c\u00f2n gi\u00fap t\u0103ng \u0111\u1ed9 tin c\u1eady v\u00e0 chuy\u00ean nghi\u1ec7p cho nh\u00e3n h\u00e0ng.<\/p>\n\n\n\n

V\u00ed d\u1ee5, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi chuy\u00ean gia y t\u1ebf ho\u1eb7c influencer trong l\u0129nh v\u1ef1c s\u1ee9c kh\u1ecfe \u0111\u1ec3 chia s\u1ebb c\u00e1c ki\u1ebfn th\u1ee9c v\u1ec1 l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh k\u1ebft h\u1ee3p v\u1edbi gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf cho ng\u01b0\u1eddi theo d\u00f5i m\u00e0 c\u00f2n gi\u00fap th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh \u0111\u00e1ng tin c\u1eady, c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n

Ngo\u00e0i ra, c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o v\u00e0 ph\u00e2n t\u00edch tr\u00ean LinkedIn gi\u00fap nh\u00e3n h\u00e0ng t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch influencer marketing. C\u00e1c nh\u00e3n h\u00e0ng B2C c\u00f3 th\u1ec3 t\u1ea1o ra n\u1ed9i dung chuy\u00ean bi\u1ec7t cho t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau th\u00f4ng qua s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00e1c influencer c\u00f3 chuy\u00ean m\u00f4n, t\u1eeb \u0111\u00f3 gia t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa influencer marketing v\u00e0 LinkedIn s\u1ebd m\u1edf ra m\u1ed9t h\u01b0\u1edbng \u0111i m\u1edbi, gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u B2C k\u1ebft n\u1ed1i s\u00e2u s\u1eafc h\u01a1n v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong m\u00f4i tr\u01b0\u1eddng chuy\u00ean nghi\u1ec7p, t\u1eeb \u0111\u00f3 t\u1ea1o ra nh\u1eefng chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3 v\u00e0 gi\u00e1 tr\u1ecb h\u01a1n trong n\u0103m 2025.<\/p>\n\n\n\n

2.3. H\u1ee3p t\u00e1c l\u00e2u d\u00e0i v\u1edbi Influencer thay th\u1ebf chi\u1ebfn d\u1ecbch ng\u1eafn h\u1ea1n<\/h3>\n\n\n\n
\"H\u1ee3p<\/figure>\n\n\n\n

Trong n\u0103m 2025, xu h\u01b0\u1edbng h\u1ee3p t\u00e1c l\u00e2u d\u00e0i v\u1edbi influencer s\u1ebd tr\u1edf th\u00e0nh tr\u1ecdng t\u00e2m trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i Vi\u1ec7t Nam. Thay v\u00ec c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 ng\u1eafn h\u1ea1n, c\u00e1c nh\u00e3n h\u00e0ng \u0111ang t\u1eadp trung x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u00e0 l\u00e2u d\u00e0i v\u1edbi nh\u1eefng influencer ph\u00f9 h\u1ee3p. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 nh\u1ea5t qu\u00e1n trong th\u00f4ng \u0111i\u1ec7p m\u00e0 c\u00f2n t\u1ea1o ra \u0111\u1ed9 tin c\u1eady cao h\u01a1n t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

H\u1ee3p t\u00e1c l\u00e2u d\u00e0i mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch quan tr\u1ecdng. Th\u1ee9 nh\u1ea5t<\/strong>, influencer c\u00f3 th\u1eddi gian \u0111\u1ec3 hi\u1ec3u r\u00f5 s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u00f3 t\u1ea1o ra n\u1ed9i dung t\u1ef1 nhi\u00ean, ch\u00e2n th\u1eadt v\u00e0 g\u1ea7n g\u0169i h\u01a1n v\u1edbi ng\u01b0\u1eddi theo d\u00f5i. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng t\u00ednh thuy\u1ebft ph\u1ee5c v\u00e0 n\u00e2ng cao kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i c\u1ee7a chi\u1ebfn d\u1ecbch. Khi kh\u00e1ch h\u00e0ng th\u1ea5y m\u1ed9t influencer y\u00eau th\u00edch v\u00e0 g\u1eafn b\u00f3 l\u00e2u d\u00e0i v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd s\u1ebd c\u00f3 xu h\u01b0\u1edbng tin t\u01b0\u1edfng v\u00e0 th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m nhi\u1ec1u h\u01a1n.<\/p>\n\n\n\n

Th\u1ee9 hai<\/strong>, m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i c\u00f2n gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 th\u1eddi gian trong vi\u1ec7c t\u00ecm ki\u1ebfm influencer m\u1edbi cho t\u1eebng chi\u1ebfn d\u1ecbch ri\u00eang l\u1ebb. Thay v\u00e0o \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1eadp trung \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n n\u1ed9i dung chi\u1ebfn l\u01b0\u1ee3c v\u00e0 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u1edbi s\u1ef1 \u0111\u1ed3ng h\u00e0nh c\u1ee7a influencer.<\/p>\n\n\n\n

V\u00ed d\u1ee5, trong l\u0129nh v\u1ef1c l\u00e0m \u0111\u1eb9p, m\u1ed9t influencer c\u00f3 th\u1ec3 li\u00ean t\u1ee5c chia s\u1ebb v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1ee1ng da c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u trong su\u1ed1t nhi\u1ec1u th\u00e1ng, t\u1eeb quy tr\u00ecnh s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u0111\u1ebfn k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf m\u00e0 h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o s\u1ef1 ki\u00ean tr\u00ec trong th\u00f4ng \u0111i\u1ec7p m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n t\u00ednh ch\u00e2n th\u1ef1c, minh b\u1ea1ch, v\u00e0 gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

H\u01a1n n\u1eefa, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn c\u00f2n c\u00f3 xu h\u01b0\u1edbng m\u1eddi influencer tr\u1edf th\u00e0nh \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 t\u0103ng c\u01b0\u1eddng s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa influencer v\u00e0 nh\u00e3n h\u00e0ng m\u00e0 c\u00f2n gi\u00fap th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng \u0111\u1ed9 ph\u1ee7 s\u00f3ng v\u00e0 gia t\u0103ng l\u00f2ng trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n

Xu h\u01b0\u1edbng n\u00e0y cho th\u1ea5y r\u1eb1ng m\u1ed1i quan h\u1ec7 gi\u1eefa influencer v\u00e0 th\u01b0\u01a1ng hi\u1ec7u trong n\u0103m 2025 s\u1ebd kh\u00f4ng c\u00f2n d\u1eebng l\u1ea1i \u1edf m\u1ee9c qu\u1ea3ng b\u00e1 nh\u1ea5t th\u1eddi m\u00e0 s\u1ebd ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t quan h\u1ec7 h\u1ee3p t\u00e1c d\u00e0i h\u1ea1n, mang l\u1ea1i l\u1ee3i \u00edch b\u1ec1n v\u1eefng v\u00e0 gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n cho c\u1ea3 hai b\u00ean.<\/p>\n\n\n\n

2.4. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u0103ng c\u01b0\u1eddng UGC v\u00e0 EGC<\/h3>\n\n\n\n
\"C\u00e1c<\/figure>\n\n\n\n

N\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra (UGC – User-Generated Content) v\u00e0 n\u1ed9i dung do nh\u00e2n vi\u00ean t\u1ea1o ra (EGC – Employee-Generated Content) \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng n\u1ed5i b\u1eadt trong chi\u1ebfn l\u01b0\u1ee3c influencer marketing n\u0103m 2025. \u0110\u00e2y l\u00e0 hai h\u00ecnh th\u1ee9c n\u1ed9i dung mang t\u00ednh ch\u00e2n th\u1ef1c cao, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng l\u00f2ng tin v\u1eefng ch\u1eafc v\u00e0 k\u1ebft n\u1ed1i g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

UGC<\/strong> l\u00e0 n\u1ed9i dung do ch\u00ednh kh\u00e1ch h\u00e0ng t\u1ea1o ra, ch\u1eb3ng h\u1ea1n nh\u01b0 video \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c c\u00e1c chia s\u1ebb tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, vi\u1ec7c th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ef1c t\u1ebf s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m s\u1ebd gia t\u0103ng \u0111\u1ed9 tin c\u1eady h\u01a1n so v\u1edbi qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng. B\u1eb1ng c\u00e1ch khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng t\u1ea1o v\u00e0 chia s\u1ebb n\u1ed9i dung, th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 ti\u1ebft ki\u1ec7m chi ph\u00ed s\u1ea3n xu\u1ea5t m\u00e0 c\u00f2n c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 t\u1ef1 nhi\u00ean, g\u1ea7n g\u0169i h\u01a1n.<\/p>\n\n\n\n

EGC<\/strong> l\u00e0 n\u1ed9i dung do ch\u00ednh \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra. Nh\u1eefng video h\u1eadu tr\u01b0\u1eddng s\u1ea3n xu\u1ea5t, c\u00e2u chuy\u1ec7n ngh\u1ec1 nghi\u1ec7p ho\u1eb7c kho\u1ea3nh kh\u1eafc l\u00e0m vi\u1ec7c th\u01b0\u1eddng ng\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n t\u00ednh minh b\u1ea1ch v\u00e0 v\u0103n h\u00f3a c\u00f4ng ty, t\u1eeb \u0111\u00f3 t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng. EGC kh\u00f4ng ch\u1ec9 t\u0103ng th\u00eam t\u00ednh ch\u00e2n th\u1ef1c cho th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n bi\u1ebfn nh\u00e2n vi\u00ean tr\u1edf th\u00e0nh “\u0111\u1ea1i s\u1ee9” \u0111\u00e1ng tin c\u1eady.<\/p>\n\n\n\n

K\u1ebft h\u1ee3p UGC v\u00e0 EGC v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch influencer marketing gi\u00fap th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n\n\n\n

    \n
  • T\u1ed1i \u01b0u chi ph\u00ed<\/strong>: Kh\u00f4ng c\u1ea7n \u0111\u1ea7u t\u01b0 qu\u00e1 l\u1edbn cho c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111\u1eaft \u0111\u1ecf.<\/li>\n\n\n\n
  • Gia t\u0103ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c<\/strong>: N\u1ed9i dung ch\u00e2n th\u1ef1c t\u1eeb ng\u01b0\u1eddi d\u00f9ng v\u00e0 nh\u00e2n vi\u00ean th\u01b0\u1eddng nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c h\u01a1n t\u1eeb c\u1ed9ng \u0111\u1ed3ng.<\/li>\n\n\n\n
  • X\u00e2y d\u1ef1ng l\u00f2ng tin<\/strong>: Ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 b\u1ecb thuy\u1ebft ph\u1ee5c b\u1edfi nh\u1eefng n\u1ed9i dung t\u1ef1 nhi\u00ean, kh\u00f4ng mang t\u00ednh qu\u1ea3ng c\u00e1o qu\u00e1 l\u1ed9 li\u1ec5u.<\/li>\n<\/ul>\n\n\n\n

    Vi\u1ec7c khai th\u00e1c t\u1ed1i \u0111a UGC v\u00e0 EGC s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t ch\u00eca kh\u00f3a quan tr\u1ecdng gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u gia t\u0103ng hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb v\u00e0 t\u1ea1o ra m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng trong n\u0103m 2025.<\/p>\n\n\n\n

    2.5. S\u1ef1 tr\u1edf l\u1ea1i c\u1ee7a c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ef1c ti\u1ebfp<\/h3>\n\n\n\n
    \"S\u1ef1<\/figure>\n\n\n\n

    Sau nhi\u1ec1u n\u0103m b\u1ecb gi\u00e1n \u0111o\u1ea1n b\u1edfi d\u1ecbch b\u1ec7nh, xu h\u01b0\u1edbng influencer marketing<\/strong> th\u00f4ng qua c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ef1c ti\u1ebfp<\/strong> \u0111ang tr\u1edf l\u1ea1i m\u1ea1nh m\u1ebd trong n\u0103m 2025. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y c\u00e0ng nh\u1eadn th\u1ea5y gi\u00e1 tr\u1ecb to l\u1edbn c\u1ee7a vi\u1ec7c t\u1ed5 ch\u1ee9c nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf v\u00e0 tr\u1ef1c quan, v\u1edbi s\u1ef1 tham gia c\u1ee7a influencer \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c qu\u1ea3ng b\u00e1, d\u1eabn d\u1eaft v\u00e0 k\u1ebft n\u1ed1i kh\u00e1n gi\u1ea3 t\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n.<\/p>\n\n\n\n

    Trong xu h\u01b0\u1edbng influencer marketing<\/strong> n\u00e0y, influencer kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n xu\u1ea5t hi\u1ec7n v\u1edbi vai tr\u00f2 kh\u00e1ch m\u1eddi m\u00e0 c\u00f2n l\u00e0 c\u1ea7u n\u1ed1i quan tr\u1ecdng gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0:<\/p>\n\n\n\n

      \n
    • Chia s\u1ebb h\u00ecnh \u1ea3nh, video h\u1eadu tr\u01b0\u1eddng s\u1ef1 ki\u1ec7n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u1ea1o s\u1ef1 t\u00f2 m\u00f2 v\u00e0 thu h\u00fat s\u1ef1 quan t\u00e2m.<\/li>\n\n\n\n
    • T\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i giao l\u01b0u, g\u1eb7p g\u1ee1 ng\u01b0\u1eddi h\u00e2m m\u1ed9 ho\u1eb7c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 t\u0103ng t\u00ednh t\u01b0\u01a1ng t\u00e1c v\u00e0 g\u1eafn k\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u1ed9ng \u0111\u1ed3ng.<\/li>\n\n\n\n
    • Tham gia d\u1eabn d\u1eaft c\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh c\u1ee7a s\u1ef1 ki\u1ec7n, t\u1ea1o ra d\u1ea5u \u1ea5n ri\u00eang bi\u1ec7t v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m cho ng\u01b0\u1eddi tham d\u1ef1.<\/li>\n<\/ul>\n\n\n\n

      C\u00e1c s\u1ef1 ki\u1ec7n tr\u1ef1c ti\u1ebfp nh\u01b0 l\u1ec5 ra m\u1eaft s\u1ea3n ph\u1ea9m, tri\u1ec3n l\u00e3m, workshop gi\u00fap th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 qu\u1ea3ng b\u00e1 hi\u1ec7u qu\u1ea3 m\u00e0 c\u00f2n t\u0103ng c\u01b0\u1eddng k\u1ebft n\u1ed1i th\u1ef1c t\u1ebf v\u1edbi kh\u00e1ch h\u00e0ng. S\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a influencer t\u1ea1o ra t\u00ednh ch\u00e2n th\u1ef1c v\u00e0 \u0111\u00e1ng tin c\u1eady cho chi\u1ebfn d\u1ecbch influencer marketing<\/strong>, b\u1edfi h\u1ecd l\u00e0 ng\u01b0\u1eddi k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau.<\/p>\n\n\n\n

      M\u1ed9t kh\u00eda c\u1ea1nh \u0111\u00e1ng ch\u00fa \u00fd kh\u00e1c c\u1ee7a xu h\u01b0\u1edbng influencer marketing<\/strong> l\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n k\u1ebft h\u1ee3p gi\u1eefa online v\u00e0 offline. Influencer c\u00f3 th\u1ec3 ph\u00e1t s\u00f3ng tr\u1ef1c ti\u1ebfp s\u1ef1 ki\u1ec7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn \u0111\u1ebfn nh\u1eefng kh\u00e1n gi\u1ea3 kh\u00f4ng th\u1ec3 tham d\u1ef1 tr\u1ef1c ti\u1ebfp. \u0110i\u1ec1u n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng, gia t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd h\u01a1n.<\/p>\n\n\n\n

      T\u00f3m l\u1ea1i, s\u1ef1 tr\u1edf l\u1ea1i c\u1ee7a c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ef1c ti\u1ebfp<\/strong> c\u00f9ng v\u1edbi s\u1ef1 tham gia t\u00edch c\u1ef1c c\u1ee7a influencer s\u1ebd l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong xu h\u01b0\u1edbng influencer marketing<\/strong> n\u0103m 2025. Nh\u1eefng s\u1ef1 ki\u1ec7n n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o, m\u00e0 c\u00f2n gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch ch\u00e2n th\u1ef1c, \u1ea5n t\u01b0\u1ee3ng v\u00e0 \u0111\u1ea7y hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

      2.6. T\u00ednh b\u1ec1n v\u1eefng v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i<\/h3>\n\n\n\n
      \"T\u00ednh<\/figure>\n\n\n\n

      Trong n\u0103m 2025, t\u00ednh b\u1ec1n v\u1eefng v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i<\/strong> s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng tr\u1ecdng t\u00e2m l\u1edbn c\u1ee7a influencer marketing. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y c\u00e0ng \u00fd th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a s\u1ef1 minh b\u1ea1ch, \u0111\u1ea1o \u0111\u1ee9c v\u00e0 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng, t\u1eeb \u0111\u00f3 chuy\u1ec3n h\u01b0\u1edbng h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng influencer c\u00f3 ti\u1ebfng n\u00f3i v\u00e0 t\u1ea7m \u1ea3nh h\u01b0\u1edfng trong c\u00e1c l\u0129nh v\u1ef1c li\u00ean quan \u0111\u1ebfn b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, \u0111a d\u1ea1ng v\u00e0 b\u00ecnh \u0111\u1eb3ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n

      \u0110\u1eb7c bi\u1ec7t, th\u1ebf h\u1ec7 Gen Z v\u00e0 Millennial, nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i c\u00f3 \u00fd th\u1ee9c cao v\u1ec1 m\u00f4i tr\u01b0\u1eddng v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i, \u0111ang tr\u1edf th\u00e0nh l\u1ef1c l\u01b0\u1ee3ng ti\u00eau d\u00f9ng ch\u1ee7 \u0111\u1ea1o. H\u1ecd \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 cam k\u1ebft r\u00f5 r\u00e0ng v\u1ec1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i. C\u00e1c influencer c\u00f3 kh\u1ea3 n\u0103ng truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p n\u00e0y m\u1ed9t c\u00e1ch ch\u00e2n th\u1eadt v\u00e0 s\u00e1ng t\u1ea1o s\u1ebd \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 k\u1ebft n\u1ed1i th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

      C\u00e1c chi\u1ebfn d\u1ecbch influencer marketing s\u1ebd t\u1eadp trung v\u00e0o vi\u1ec7c:<\/p>\n\n\n\n

        \n
      • Truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p xanh<\/strong>: Influencer chia s\u1ebb v\u1ec1 qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t b\u1ec1n v\u1eefng, s\u1eed d\u1ee5ng nguy\u00ean li\u1ec7u th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 gi\u1ea3m thi\u1ec3u r\u00e1c th\u1ea3i nh\u1ef1a.<\/li>\n\n\n\n
      • C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u00f3 tr\u00e1ch nhi\u1ec7m<\/strong>: K\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i, ch\u01b0\u01a1ng tr\u00ecnh t\u1eeb thi\u1ec7n ho\u1eb7c cam k\u1ebft v\u00ec c\u1ed9ng \u0111\u1ed3ng c\u1ee7a doanh nghi\u1ec7p.<\/li>\n\n\n\n
      • Khuy\u1ebfn kh\u00edch h\u00e0nh \u0111\u1ed9ng thi\u1ebft th\u1ef1c<\/strong>: Th\u00f4ng qua c\u00e1c n\u1ed9i dung nh\u01b0 th\u1eed th\u00e1ch t\u00e1i ch\u1ebf, phong tr\u00e0o b\u1ea3o v\u1ec7 thi\u00ean nhi\u00ean ho\u1eb7c khuy\u1ebfn kh\u00edch s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng.<\/li>\n<\/ul>\n\n\n\n

        V\u00ed d\u1ee5, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi influencer \u0111\u1ec3 chia s\u1ebb th\u00f4ng tin v\u1ec1 quy tr\u00ecnh s\u1ea3n xu\u1ea5t qu\u1ea7n \u00e1o t\u00e1i ch\u1ebf, \u0111\u1ed3ng th\u1eddi khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng tham gia v\u00e0o chi\u1ebfn d\u1ecbch \u0111\u1ed5i qu\u1ea7n \u00e1o c\u0169 l\u1ea5y s\u1ea3n ph\u1ea9m m\u1edbi th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng.<\/p>\n\n\n\n

        Xu h\u01b0\u1edbng influencer marketing n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u00e2ng cao h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00e0 c\u00f2n th\u00fac \u0111\u1ea9y h\u00e0nh vi ti\u00eau d\u00f9ng c\u00f3 \u00fd th\u1ee9c, t\u1ea1o ra nh\u1eefng gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng v\u00e0 l\u00e2u d\u00e0i cho x\u00e3 h\u1ed9i.<\/p>\n\n\n\n

        2.7. Metaverse v\u00e0 influencer \u1ea3o<\/h3>\n\n\n\n
        \"Metaverse<\/figure>\n\n\n\n

        S\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a metaverse<\/strong> \u0111ang m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ea7y ti\u1ec1m n\u0103ng cho xu h\u01b0\u1edbng influencer marketing<\/strong> trong n\u0103m 2025. Metaverse kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 kh\u00f4ng gian k\u1ef9 thu\u1eadt s\u1ed1 n\u01a1i m\u1ecdi ng\u01b0\u1eddi k\u1ebft n\u1ed1i v\u00e0 t\u01b0\u01a1ng t\u00e1c m\u00e0 c\u00f2n l\u00e0 n\u1ec1n t\u1ea3ng ho\u00e0n to\u00e0n m\u1edbi \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u gia t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n v\u00e0 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o, s\u1ed1ng \u0111\u1ed9ng cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

        M\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng n\u1ed5i b\u1eadt trong metaverse ch\u00ednh l\u00e0 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a influencer \u1ea3o<\/strong> (AI-powered influencers). \u0110\u00e2y l\u00e0 nh\u1eefng nh\u00e2n v\u1eadt \u0111\u01b0\u1ee3c t\u1ea1o d\u1ef1ng b\u1eb1ng c\u00f4ng ngh\u1ec7 \u0111\u1ed3 h\u1ecda m\u00e1y t\u00ednh (CGI) ho\u1eb7c tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c influencer th\u1eadt nh\u01b0ng l\u1ea1i s\u1edf h\u1eefu nh\u1eefng \u01b0u \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i. C\u00e1c influencer \u1ea3o nh\u01b0 Lil Miquela<\/strong>, Noonoouri<\/strong> hay Shudu<\/strong> \u0111\u00e3 thu h\u00fat h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t theo d\u00f5i tr\u00ean to\u00e0n c\u1ea7u, t\u1ea1o n\u00ean s\u1ee9c h\u00fat m\u1ea1nh m\u1ebd nh\u1edd v\u1ebb ngo\u00e0i ho\u00e0n h\u1ea3o, c\u00e1 t\u00ednh \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n li\u00ean t\u1ee5c trong c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1.<\/p>\n\n\n\n

        L\u1ee3i th\u1ebf c\u1ee7a influencer \u1ea3o trong xu h\u01b0\u1edbng influencer marketing:<\/h4>\n\n\n\n