{"id":58355,"date":"2025-03-26T20:45:45","date_gmt":"2025-03-26T13:45:45","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=58355"},"modified":"2025-03-26T20:45:46","modified_gmt":"2025-03-26T13:45:46","slug":"xu-huong-marketing-dang-chu-y","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xu-huong-marketing-dang-chu-y\/","title":{"rendered":"Xu H\u01b0\u1edbng Marketing 2025: \u0110\u1ed5i M\u1edbi \u0110\u1ec3 T\u0103ng Tr\u01b0\u1edfng B\u1ec1n V\u1eefng"},"content":{"rendered":"\n<p>Xu h\u01b0\u1edbng marketing \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb trong m\u00f4i tr\u01b0\u1eddng \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng. Video to\u00e0n di\u1ec7n, Generative AI, v\u00e0 t\u00ednh b\u1ec1n v\u1eefng l\u00e0 nh\u1eefng xu h\u01b0\u1edbng n\u1ed5i b\u1eadt \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd thay \u0111\u1ed5i c\u00e1ch doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o d\u1ef1ng l\u00f2ng tin v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<p>B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c tham kh\u1ea3o t\u1eeb b\u00e1o c\u00e1o <a href=\"https:\/\/www.kantar.com\/campaigns\/marketing-trends\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.kantar.com\/campaigns\/marketing-trends\" rel=\"noreferrer noopener\"><strong>Xu h\u01b0\u1edbng marketing 2025<\/strong><\/a> c\u1ee7a Kantar, cung c\u1ea5p g\u00f3c nh\u00ecn to\u00e0n di\u1ec7n v\u00e0 th\u1ef1c ti\u1ec5n v\u1ec1 nh\u1eefng thay \u0111\u1ed5i l\u1edbn trong ng\u00e0nh marketing. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 \u00e1p d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng m\u1edbi nh\u1eb1m gi\u1eef v\u1eefng v\u1ecb th\u1ebf c\u1ea1nh tranh.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-1.jpg\" alt=\"Xu H\u01b0\u1edbng Marketing 2025: \u0110\u1ed5i M\u1edbi \u0110\u1ec3 T\u0103ng Tr\u01b0\u1edfng B\u1ec1n V\u1eefng\" class=\"wp-image-58561\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-1.jpg 1920w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-1-300x169.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-1-768x432.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-1-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1. T\u1ea1i sao c\u1ea7n n\u1eafm b\u1eaft k\u1ecbp th\u1eddi c\u00e1c xu h\u01b0\u1edbng Marketing<\/h2>\n\n\n\n<p>Marketing hi\u1ec7n \u0111\u1ea1i kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n l\u00e0 c\u1ea7u n\u1ed1i gi\u00fap th\u01b0\u01a1ng hi\u1ec7u hi\u1ec3u v\u00e0 t\u01b0\u01a1ng t\u00e1c s\u00e2u s\u1eafc h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng. N\u0103m 2025 \u0111\u00e1nh d\u1ea5u m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t l\u1edbn, khi c\u00f4ng ngh\u1ec7, t\u00ednh c\u00e1 nh\u00e2n h\u00f3a, v\u00e0 c\u00e1c gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng tr\u1edf th\u00e0nh tr\u1ecdng t\u00e2m trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing.<\/p>\n\n\n\n<p>\u0110\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i, c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft k\u1ecbp th\u1eddi v\u00e0 v\u1eadn d\u1ee5ng s\u00e1ng t\u1ea1o c\u00e1c xu h\u01b0\u1edbng n\u00e0y. \u0110\u00e2y ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a gi\u00fap x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh, t\u0103ng c\u01b0\u1eddng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00e0 m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. 10 Xu h\u01b0\u1edbng marketing \u0111\u00e1ng ch\u00fa \u00fd trong n\u0103m 2025<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">2.1. Xu h\u01b0\u1edbng marketing 1: S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a video m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025.jpg\" alt=\"Xu h\u01b0\u1edbng marketing 1: S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a video m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n\" class=\"wp-image-58550\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025.jpg 1920w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-300x169.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-768x432.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>55% nh\u00e0 ti\u1ebfp th\u1ecb tr\u00ean to\u00e0n c\u1ea7u d\u1ef1 \u0111\u1ecbnh t\u0103ng \u0111\u1ea7u t\u01b0 v\u00e0o qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng ph\u00e1t tr\u1ef1c tuy\u1ebfn TV v\u00e0o n\u0103m 2025. (Ngu\u1ed3n: <a href=\"https:\/\/www.kantar.com\/campaigns\/media-reactions\" data-type=\"link\" data-id=\"https:\/\/www.kantar.com\/campaigns\/media-reactions\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Kantar\u2019s Media Reactions 2024<\/strong><\/a>)<\/em><\/p>\n\n\n\n<p>Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, <strong>xu h\u01b0\u1edbng marketing<\/strong> v\u1edbi tr\u1ecdng t\u00e2m l\u00e0 video to\u00e0n di\u1ec7n \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng n\u1ed5i b\u1eadt. S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a TV th\u00f4ng minh v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn nh\u01b0 SVOD (video theo y\u00eau c\u1ea7u c\u00f3 tr\u1ea3 ph\u00ed) hay AVOD (video theo y\u00eau c\u1ea7u c\u00f3 qu\u1ea3ng c\u00e1o) \u0111ang l\u00e0m m\u1edd \u0111i ranh gi\u1edbi gi\u1eefa truy\u1ec1n h\u00ecnh ph\u00e1t s\u00f3ng truy\u1ec1n th\u1ed1ng v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn. \u0110i\u1ec1u n\u00e0y t\u1ea1o n\u00ean th\u00e1ch th\u1ee9c l\u1edbn cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u1ea7m quan tr\u1ecdng c\u1ee7a video to\u00e0n di\u1ec7n trong xu h\u01b0\u1edbng marketing 2025<\/h3>\n\n\n\n<p>Ng\u01b0\u1eddi xem ng\u00e0y nay c\u00f3 th\u1ec3 t\u1ef1 do l\u1ef1a ch\u1ecdn n\u1ed9i dung tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau, t\u1eeb truy\u1ec1n h\u00ecnh ph\u00e1t s\u00f3ng \u0111\u1ebfn c\u00e1c d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn. Theo b\u00e1o c\u00e1o <a href=\"https:\/\/www.kantarmedia.com\/services\/tgi\/consumer-data\/global-quick-view#\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.kantarmedia.com\/services\/tgi\/consumer-data\/global-quick-view#\" rel=\"noreferrer noopener\"><strong>TGI 2024<\/strong><\/a>, 50% ng\u01b0\u1eddi xem cho bi\u1ebft h\u1ecd ch\u1ee7 y\u1ebfu xem TV qua c\u00e1c d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn. S\u1ef1 chuy\u1ec3n d\u1ecbch n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i th\u00edch nghi nhanh ch\u00f3ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng c\u1ea1nh tranh.<\/p>\n\n\n\n<p>Th\u1ef1c t\u1ebf, 55% nh\u00e0 ti\u1ebfp th\u1ecb to\u00e0n c\u1ea7u \u0111ang l\u00ean k\u1ebf ho\u1ea1ch t\u0103ng \u0111\u1ea7u t\u01b0 v\u00e0o qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn v\u00e0o n\u0103m 2025, trong khi ch\u1ec9 c\u00f3 8% gi\u1ea3m ng\u00e2n s\u00e1ch cho truy\u1ec1n h\u00ecnh ph\u00e1t s\u00f3ng <a href=\"https:\/\/www.kantar.com\/campaigns\/media-reactions\" data-type=\"link\" data-id=\"https:\/\/www.kantar.com\/campaigns\/media-reactions\" target=\"_blank\" rel=\"noopener\">(<\/a><a href=\"https:\/\/www.kantar.com\/campaigns\/media-reactions\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.kantar.com\/campaigns\/media-reactions\" rel=\"noreferrer noopener\"><strong>Kantar\u2019s Media Reactions 2024<\/strong>)<\/a>. Tuy nhi\u00ean, qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh truy\u1ec1n th\u1ed1ng v\u1eabn gi\u1eef vai tr\u00f2 quan tr\u1ecdng v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3, bao g\u1ed3m c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 YouTube.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng ch\u00fa \u00fd trong xu h\u01b0\u1edbng marketing ph\u00e1t tri\u1ec3n n\u00e0y<\/h3>\n\n\n\n<p>S\u1ef1 h\u1ee3p t\u00e1c c\u1ee7a YouTube v\u1edbi t\u1ed5 ch\u1ee9c BARB t\u1ea1i Anh l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa truy\u1ec1n th\u1ed1ng v\u00e0 hi\u1ec7n \u0111\u1ea1i. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00f4ng ch\u1ec9 c\u1ea7n linh ho\u1ea1t trong vi\u1ec7c l\u1ef1a ch\u1ecdn n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n ph\u1ea3i ch\u00fa tr\u1ecdng \u0111\u1ebfn s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 th\u00f3i quen xem video gi\u1eefa c\u00e1c nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 khu v\u1ef1c \u0111\u1ecba l\u00fd. Ch\u1eb3ng h\u1ea1n, m\u1ed9t s\u1ed1 th\u1ecb tr\u01b0\u1eddng \u01b0a chu\u1ed9ng SVOD h\u01a1n AVOD, trong khi \u1edf nh\u1eefng n\u01a1i kh\u00e1c, t\u00ecnh h\u00ecnh ho\u00e0n to\u00e0n ng\u01b0\u1ee3c l\u1ea1i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">G\u1ee3i \u00fd chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3<\/h3>\n\n\n\n<p>\u0110\u1ec3 n\u1eafm b\u1eaft <strong>xu h\u01b0\u1edbng marketing<\/strong> m\u1edbi n\u00e0y, c\u00e1c doanh nghi\u1ec7p c\u1ea7n:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0110a d\u1ea1ng h\u00f3a n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o video<\/strong>: K\u1ebft h\u1ee3p nhi\u1ec1u n\u1ec1n t\u1ea3ng, t\u1eeb truy\u1ec1n h\u00ecnh truy\u1ec1n th\u1ed1ng \u0111\u1ebfn c\u00e1c d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn, \u0111\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn.<\/li>\n\n\n\n<li><strong>Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong>: Ph\u00e2n t\u00edch th\u00f3i quen xem video c\u1ee7a t\u1eebng ph\u00e2n kh\u00fac kh\u00e1n gi\u1ea3 theo \u0111\u1ed9 tu\u1ed5i, s\u1edf th\u00edch, v\u00e0 \u0111\u1ecba l\u00fd \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n<li><strong>Th\u1eed nghi\u1ec7m v\u00e0 h\u1ecdc h\u1ecfi li\u00ean t\u1ee5c<\/strong>: Kh\u00e1m ph\u00e1 c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o kh\u00e1c nhau tr\u00ean t\u1eebng n\u1ec1n t\u1ea3ng \u0111\u1ec3 t\u00ecm ra gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/li>\n\n\n\n<li><strong>Ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch th\u00f4ng minh<\/strong>: \u0110\u1eebng \u0111\u1eb7t c\u01b0\u1ee3c to\u00e0n b\u1ed9 ng\u00e2n s\u00e1ch v\u00e0o m\u1ed9t k\u00eanh duy nh\u1ea5t. Thay v\u00e0o \u0111\u00f3, h\u00e3y x\u00e2y d\u1ef1ng s\u1ef1 hi\u1ec7n di\u1ec7n \u0111\u1ed3ng \u0111\u1ec1u tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng.<\/li>\n\n\n\n<li><strong>S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng<\/strong>: \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c.<\/li>\n\n\n\n<li><strong>Linh ho\u1ea1t v\u00e0 nhanh nh\u1ea1y<\/strong>: V\u1edbi t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n ch\u00f3ng m\u1eb7t c\u1ee7a ng\u00e0nh video, kh\u1ea3 n\u0103ng th\u00edch nghi nhanh ch\u00f3ng s\u1ebd quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">T\u01b0\u01a1ng lai c\u1ee7a xu h\u01b0\u1edbng marketing video: \u0110a n\u1ec1n t\u1ea3ng v\u00e0 c\u00e1 nh\u00e2n h\u00f3a<\/h3>\n\n\n\n<p>Xu h\u01b0\u1edbng video to\u00e0n di\u1ec7n trong <strong>xu h\u01b0\u1edbng marketing<\/strong> kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i v\u1ec1 c\u00f4ng ngh\u1ec7, m\u00e0 c\u00f2n l\u00e0 l\u1eddi nh\u1eafc nh\u1edf c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb r\u1eb1ng s\u1ef1 linh ho\u1ea1t v\u00e0 s\u00e1ng t\u1ea1o l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i \u0111\u1ec3 gi\u1eef v\u1eefng v\u1ecb th\u1ebf trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh. Vi\u1ec7c hi\u1ec3u r\u00f5 c\u00e1c n\u1ec1n t\u1ea3ng, th\u00f3i quen kh\u00e1n gi\u1ea3 v\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn v\u00e0 t\u1ea1o d\u1ef1ng l\u00f2ng trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>N\u0103m 2025 s\u1ebd l\u00e0 th\u1eddi \u0111i\u1ec3m b\u00f9ng n\u1ed5 c\u1ee7a nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o video \u0111\u1ed9t ph\u00e1, v\u00e0 ch\u1ec9 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u bi\u1ebft c\u00e1ch n\u1eafm b\u1eaft v\u00e0 d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng m\u1edbi c\u00f3 th\u1ec3 v\u01b0\u01a1n xa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.2. Xu h\u01b0\u1edbng marketing 2: Khi m\u1ea1ng x\u00e3 h\u1ed9i c\u1ea7n c\u1ea3i ti\u1ebfn \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-2.jpg\" alt=\"Xu h\u01b0\u1edbng marketing 2: Khi m\u1ea1ng x\u00e3 h\u1ed9i c\u1ea7n c\u1ea3i ti\u1ebfn \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd\" class=\"wp-image-58551\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-2.jpg 1920w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-2-300x169.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-2-768x432.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-2-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Ch\u1ec9 31% cho r\u1eb1ng c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd (Ngu\u1ed3n: <a href=\"https:\/\/www.kantar.com\/campaigns\/media-reactions\" data-type=\"link\" data-id=\"https:\/\/www.kantar.com\/campaigns\/media-reactions\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Kantar\u2019s Media Reactions 2024<\/strong><\/a>)<\/em><\/p>\n\n\n\n<p>Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, m\u1ea1ng x\u00e3 h\u1ed9i t\u1eebng l\u00e0 n\u01a1i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Tuy nhi\u00ean, theo th\u1eddi gian, ti\u00eau chu\u1ea9n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi n\u1ed9i dung tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u00e3 tr\u1edf n\u00ean kh\u1eaft khe h\u01a1n. \u0110\u00e2y l\u00e0 l\u00fac c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n nh\u00ecn nh\u1eadn v\u00e0 th\u00edch \u1ee9ng v\u1edbi <strong>xu h\u01b0\u1edbng marketing<\/strong> m\u1edbi, n\u01a1i vi\u1ec7c ch\u1ec9 t\u1ea1o ra n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi n\u1ec1n t\u1ea3ng l\u00e0 ch\u01b0a \u0111\u1ee7. S\u1ef1 n\u1ed5i b\u1eadt v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng trong t\u01b0\u01a1ng t\u00e1c \u0111ang tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Th\u00e1ch th\u1ee9c trong vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd<\/h3>\n\n\n\n<p>S\u1ef1 thay \u0111\u1ed5i n\u00e0y kh\u00f4ng ch\u1ec9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ed9t nh\u00f3m tu\u1ed5i c\u1ee5 th\u1ec3 m\u00e0 di\u1ec5n ra \u1edf m\u1ecdi th\u1ebf h\u1ec7. Theo <a href=\"https:\/\/www.kantar.com\/campaigns\/media-reactions\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.kantar.com\/campaigns\/media-reactions\" rel=\"noreferrer noopener\"><strong>Kantar\u2019s Media Reactions 2024<\/strong><\/a>, ch\u1ec9 31% ng\u01b0\u1eddi d\u00f9ng to\u00e0n c\u1ea7u cho r\u1eb1ng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 thu h\u00fat h\u1ecd, gi\u1ea3m m\u1ea1nh so v\u1edbi 43% c\u1ee7a n\u0103m tr\u01b0\u1edbc. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7t ra y\u00eau c\u1ea7u c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n t\u1ea1o ra n\u1ed9i dung s\u00e1ng t\u1ea1o h\u01a1n, kh\u00e1c bi\u1ec7t h\u01a1n \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1n gi\u1ea3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00e1ch ti\u1ebfp c\u1eadn s\u00e1ng t\u1ea1o \u0111\u1ec3 \u0111\u00e1p \u1ee9ng xu h\u01b0\u1edbng marketing<\/h3>\n\n\n\n<p>\u0110\u1ec3 b\u1eaft k\u1ecbp <strong>xu h\u01b0\u1edbng marketing<\/strong> n\u00e0y, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n thay \u0111\u1ed5i c\u00e1ch ti\u1ebfp c\u1eadn. Nh\u1eefng y\u1ebfu t\u1ed1 nh\u01b0 h\u00e0i h\u01b0\u1edbc, \u00e2m nh\u1ea1c hay c\u00e1ch quay d\u1ef1ng s\u00e1ng t\u1ea1o \u0111\u1ec1u c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 \u0111\u1ed9t ph\u00e1. V\u00ed d\u1ee5:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>H\u00e0i h\u01b0\u1edbc<\/strong>: L\u00e0 y\u1ebfu t\u1ed1 d\u1ec5 d\u00e0ng thu h\u00fat Gen X v\u00e0 Boomers, gi\u00fap n\u1ed9i dung g\u1ea7n g\u0169i h\u01a1n.<\/li>\n\n\n\n<li><strong>\u00c2m nh\u1ea1c<\/strong>: M\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 v\u1edbi Gen Z, th\u1eadm ch\u00ed c\u00f2n c\u00f3 s\u1ee9c h\u00fat ngang b\u1eb1ng v\u1edbi h\u00e0i h\u01b0\u1edbc \u0111\u1ed1i v\u1edbi Gen Y.<\/li>\n\n\n\n<li><strong>\u0110\u1ed5i m\u1edbi c\u00e1ch k\u1ec3 chuy\u1ec7n<\/strong>: S\u00e1ng t\u1ea1o trong vi\u1ec7c l\u00e0m m\u1edbi c\u00e1c c\u00e2u chuy\u1ec7n quen thu\u1ed9c b\u1eb1ng k\u1ef9 thu\u1eadt quay phim ho\u1eb7c d\u1ef1ng phim \u0111\u1ed9c \u0111\u00e1o.<\/li>\n<\/ul>\n\n\n\n<p>Quan tr\u1ecdng nh\u1ea5t, m\u1ecdi n\u1ed9i dung c\u1ea7n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng c\u1ea9n th\u1eadn, \u0111\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i d\u1ec5 hi\u1ec3u v\u00e0 \u1ea5n t\u01b0\u1ee3ng ngay l\u1eadp t\u1ee9c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">G\u1ee3i \u00fd chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u v\u1edbi xu h\u01b0\u1edbng m\u1ea1ng x\u00e3 h\u1ed9i trong n\u0103m 2025<\/h3>\n\n\n\n<p>\u0110\u1ec3 v\u01b0\u1ee3t qua th\u00e1ch th\u1ee9c n\u00e0y, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb n\u00ean ch\u00fa tr\u1ecdng v\u00e0o nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>T\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb t\u01b0\u01a1ng t\u00e1c<\/strong>: Kh\u00f4ng ch\u1ec9 quan t\u00e2m \u0111\u1ebfn l\u01b0\u1ee3t xem, m\u00e0 c\u1ea7n \u0111\u00e1nh gi\u00e1 li\u1ec7u ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ef1c s\u1ef1 b\u1ecb thu h\u00fat v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung hay kh\u00f4ng.<\/li>\n\n\n\n<li><strong>\u0110\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o li\u00ean t\u1ee5c<\/strong>: \u0110\u1eebng d\u1eebng l\u1ea1i \u1edf nh\u1eefng c\u00e1ch l\u00e0m \u0111\u00e3 quen thu\u1ed9c. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n th\u1eed nghi\u1ec7m c\u00e1c \u00fd t\u01b0\u1edfng m\u1edbi m\u1ebb, t\u1ea1o c\u1ea3m gi\u00e1c kh\u00e1c bi\u1ec7t trong m\u00f4i tr\u01b0\u1eddng m\u1ea1ng x\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng b\u00e3o h\u00f2a.<\/li>\n\n\n\n<li><strong>C\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung<\/strong>: \u0110i\u1ec1u ch\u1ec9nh n\u1ed9i dung theo s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee7a t\u1eebng nh\u00f3m kh\u00e1n gi\u1ea3. V\u00ed d\u1ee5, s\u1eed d\u1ee5ng h\u00e0i h\u01b0\u1edbc cho nh\u00f3m tu\u1ed5i l\u1edbn h\u01a1n v\u00e0 nh\u1ea5n m\u1ea1nh y\u1ebfu t\u1ed1 \u00e2m nh\u1ea1c khi h\u01b0\u1edbng \u0111\u1ebfn ng\u01b0\u1eddi tr\u1ebb.<\/li>\n\n\n\n<li><strong>Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung b\u1ec1n v\u1eefng<\/strong>: Kh\u00f4ng ch\u1ec9 t\u1ea1o ra m\u1ed9t v\u00e0i n\u1ed9i dung n\u1ed5i b\u1eadt, m\u00e0 c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n \u0111\u1ec3 duy tr\u00ec s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\n\n\n\n<li><strong>Li\u00ean t\u1ee5c \u0111\u00e1nh gi\u00e1 v\u00e0 t\u1ed1i \u01b0u h\u00f3a<\/strong>: S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n v\u00e0 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng.<\/li>\n\n\n\n<li><strong>T\u00ecm ki\u1ebfm s\u1ef1 kh\u00e1c bi\u1ec7t<\/strong>: Tr\u00e1nh \u0111i theo l\u1ed1i m\u00f2n b\u1eb1ng c\u00e1ch t\u00ecm ki\u1ebfm nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ed9c \u0111\u00e1o, l\u00e0m m\u1edbi c\u00e1ch th\u1ee9c qu\u1ea3ng c\u00e1o \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1n gi\u1ea3.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">T\u01b0\u01a1ng lai c\u1ee7a xu h\u01b0\u1edbng marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/h3>\n\n\n\n<p>Th\u1ebf gi\u1edbi m\u1ea1ng x\u00e3 h\u1ed9i lu\u00f4n thay \u0111\u1ed5i nhanh ch\u00f3ng, \u0111\u00f2i h\u1ecfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ng\u1eebng th\u00edch nghi v\u00e0 \u0111\u1ed5i m\u1edbi. Trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng kh\u00f3 t\u00ednh, vi\u1ec7c t\u1eadp trung v\u00e0o s\u00e1ng t\u1ea1o, c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung v\u00e0 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c s\u1ebd gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 thu h\u00fat m\u00e0 c\u00f2n gi\u1eef \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>Xu h\u01b0\u1edbng marketing<\/strong> trong th\u1eddi \u0111\u1ea1i m\u1edbi kh\u00f4ng ch\u1ec9 l\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u, m\u00e0 l\u00e0 d\u1eabn d\u1eaft s\u1ef1 thay \u0111\u1ed5i v\u00e0 lu\u00f4n \u1edf ph\u00eda tr\u01b0\u1edbc l\u00e0n s\u00f3ng c\u1ea1nh tranh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.3. Xu h\u01b0\u1edbng marketing 3: C\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c v\u1edbi Generative AI<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-3.jpg\" alt=\"Xu h\u01b0\u1edbng marketing 3: C\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c v\u1edbi Generative AI\" class=\"wp-image-58552\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-3.jpg 1920w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-3-300x169.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-3-768x432.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-3-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>36% nh\u00e0 ti\u1ebfp th\u1ecb cho r\u1eb1ng h\u1ecd ho\u1eb7c \u0111\u1ed9i nh\u00f3m c\u1ee7a h\u1ecd ch\u01b0a c\u00f3 \u0111\u1ee7 k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1eadn d\u1ee5ng AI (Ngu\u1ed3n: <strong>Kantar Media Reactions 2024<\/strong>)<\/em><\/p>\n\n\n\n<p>Trong th\u1eddi k\u1ef3 c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, AI t\u1ea1o sinh (Generative AI) \u0111ang m\u1edf ra nh\u1eefng ti\u1ec1m n\u0103ng to l\u1edbn cho ng\u00e0nh marketing. Tuy nhi\u00ean, b\u00ean c\u1ea1nh nh\u1eefng l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3, c\u00f4ng ngh\u1ec7 n\u00e0y c\u0169ng mang l\u1ea1i kh\u00f4ng \u00edt th\u00e1ch th\u1ee9c v\u00e0 lo ng\u1ea1i, \u0111\u00f2i h\u1ecfi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn c\u1ea9n tr\u1ecdng v\u00e0 c\u00f3 tr\u00e1ch nhi\u1ec7m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Generative AI trong xu h\u01b0\u1edbng marketing: C\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c<\/h3>\n\n\n\n<p>AI t\u1ea1o sinh \u0111ang t\u1ea1o ra s\u1ef1 thay \u0111\u1ed5i l\u1edbn trong c\u00e1ch c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. C\u00f4ng ngh\u1ec7 n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh s\u00e1ng t\u1ea1o n\u1ed9i dung, ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 th\u1eadm ch\u00ed h\u1ed7 tr\u1ee3 ra quy\u1ebft \u0111\u1ecbnh. Theo b\u00e1o c\u00e1o c\u1ee7a <strong>Kantar Media Reactions 2024<\/strong>, 68% nh\u00e0 ti\u1ebfp th\u1ecb to\u00e0n c\u1ea7u c\u00f3 th\u00e1i \u0111\u1ed9 t\u00edch c\u1ef1c v\u1edbi AI t\u1ea1o sinh, v\u00e0 59% c\u1ea3m th\u1ea5y h\u00e0o h\u1ee9ng v\u1edbi vi\u1ec7c t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 n\u00e0y v\u00e0o chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, s\u1ef1 thi\u1ebfu h\u1ee5t k\u1ef9 n\u0103ng \u0111\u1ec3 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 v\u1edbi AI l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn. C\u00f3 t\u1edbi 36% nh\u00e0 ti\u1ebfp th\u1ecb th\u1eeba nh\u1eadn r\u1eb1ng h\u1ecd ch\u01b0a \u0111\u01b0\u1ee3c trang b\u1ecb \u0111\u1ee7 ki\u1ebfn th\u1ee9c v\u1ec1 c\u00f4ng ngh\u1ec7 n\u00e0y, trong khi 43% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho bi\u1ebft h\u1ecd kh\u00f4ng tin t\u01b0\u1edfng v\u00e0o c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi AI. \u0110i\u1ec1u n\u00e0y l\u00e0m d\u1ea5y l\u00ean c\u00e2u h\u1ecfi v\u1ec1 t\u00ednh minh b\u1ea1ch v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a d\u1eef li\u1ec7u m\u00e0 c\u00e1c m\u00f4 h\u00ecnh AI s\u1eed d\u1ee5ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00e1ch Generative AI \u0111\u1ecbnh h\u00ecnh xu h\u01b0\u1edbng marketing<\/h3>\n\n\n\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang \u00e1p d\u1ee5ng AI t\u1ea1o sinh \u0111\u1ec3 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o. V\u00ed d\u1ee5:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>C\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung qu\u1ea3ng c\u00e1o<\/strong>: AI c\u00f3 th\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, t\u1eeb \u0111\u00f3 t\u0103ng hi\u1ec7u qu\u1ea3 t\u01b0\u01a1ng t\u00e1c.<\/li>\n\n\n\n<li><strong>T\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh s\u00e1ng t\u1ea1o<\/strong>: AI h\u1ed7 tr\u1ee3 trong vi\u1ec7c t\u1ea1o n\u1ed9i dung qu\u1ea3ng c\u00e1o nhanh ch\u00f3ng m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o t\u00ednh s\u00e1ng t\u1ea1o, t\u1eeb thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh \u0111\u1ebfn vi\u1ebft n\u1ed9i dung.<\/li>\n\n\n\n<li><strong>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u n\u00e2ng cao<\/strong>: AI gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb khai th\u00e1c d\u1eef li\u1ec7u s\u00e2u h\u01a1n, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c v\u00e0 k\u1ecbp th\u1eddi.<\/li>\n<\/ul>\n\n\n\n<p>Tuy nhi\u00ean, s\u1ef1 minh b\u1ea1ch v\u00e0 an to\u00e0n lu\u00f4n ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u. M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng AI \u0111\u1ec3 t\u1ea1o qu\u1ea3ng c\u00e1o, h\u1ecd c\u1ea7n c\u00f4ng khai th\u00f4ng tin r\u00f5 r\u00e0ng v\u1ec1 c\u00e1ch AI \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u00e0 \u0111\u1ea3m b\u1ea3o kh\u00f4ng g\u00e2y hi\u1ec3u l\u1ea7m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Chi\u1ebfn l\u01b0\u1ee3c an to\u00e0n khi \u1ee9ng d\u1ee5ng AI t\u1ea1o sinh<\/h3>\n\n\n\n<p>\u0110\u1ec3 t\u1eadn d\u1ee5ng l\u1ee3i \u00edch t\u1eeb AI t\u1ea1o sinh trong <strong>xu h\u01b0\u1edbng marketing<\/strong>, c\u00e1c doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c sau:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u01afu ti\u00ean s\u1ef1 minh b\u1ea1ch<\/strong>: H\u00e3y \u0111\u1ea3m b\u1ea3o ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec3u r\u00f5 c\u00e1ch AI \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. Minh b\u1ea1ch gi\u00fap x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 duy tr\u00ec s\u1ef1 t\u00edn nhi\u1ec7m t\u1eeb kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>\u0110\u1ea7u t\u01b0 v\u00e0o \u0111\u00e0o t\u1ea1o k\u1ef9 n\u0103ng<\/strong>: \u0110\u1ed9i ng\u0169 nh\u00e2n vi\u00ean c\u1ea7n \u0111\u01b0\u1ee3c trang b\u1ecb ki\u1ebfn th\u1ee9c \u0111\u1ec3 l\u00e0m ch\u1ee7 AI, t\u1eeb vi\u1ec7c v\u1eadn h\u00e0nh c\u00f4ng ngh\u1ec7 \u0111\u1ebfn nh\u1eadn bi\u1ebft c\u00e1c r\u1ee7i ro ti\u1ec1m \u1ea9n.<\/li>\n\n\n\n<li><strong>Ki\u1ec3m so\u00e1t d\u1eef li\u1ec7u ch\u1eb7t ch\u1ebd<\/strong>: \u0110\u1ea3m b\u1ea3o r\u1eb1ng d\u1eef li\u1ec7u s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e0o t\u1ea1o AI l\u00e0 ch\u00ednh x\u00e1c, c\u00f3 ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng v\u00e0 kh\u00f4ng ch\u1ee9a \u0111\u1ecbnh ki\u1ebfn.<\/li>\n\n\n\n<li><strong>T\u0103ng c\u01b0\u1eddng s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong>: C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u00e2n nh\u1eafc m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng AI trong qu\u1ea3ng c\u00e1o \u0111\u1ec3 kh\u00f4ng l\u00e0m m\u1ea5t l\u00f2ng tin t\u1eeb kh\u00e1ch h\u00e0ng. S\u1eed d\u1ee5ng AI m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o \u0111\u1ec3 b\u1ed5 sung thay v\u00ec thay th\u1ebf ho\u00e0n to\u00e0n y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi.<\/li>\n\n\n\n<li><strong>H\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c uy t\u00edn<\/strong>: L\u1ef1a ch\u1ecdn c\u00e1c nh\u00e0 cung c\u1ea5p AI \u0111\u00e1ng tin c\u1eady v\u00e0 tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n \u0111\u1ea1o \u0111\u1ee9c l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft.<\/li>\n\n\n\n<li><strong>S\u1eed d\u1ee5ng AI c\u00f3 tr\u00e1ch nhi\u1ec7m<\/strong>: \u0110\u1eebng \u0111\u1ec3 AI tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 g\u00e2y hi\u1ec3u l\u1ea7m hay l\u00e0m t\u1ed5n h\u1ea1i \u0111\u1ebfn l\u1ee3i \u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<\/ol>\n\n\n\n<p>AI t\u1ea1o sinh l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong t\u01b0\u01a1ng lai c\u1ee7a <strong>xu h\u01b0\u1edbng marketing<\/strong>, nh\u01b0ng \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a c\u00f4ng ngh\u1ec7 n\u00e0y, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n ti\u1ebfp c\u1eadn m\u1ed9t c\u00e1ch c\u00f3 tr\u00e1ch nhi\u1ec7m v\u00e0 th\u1eadn tr\u1ecdng. \u0110\u1ea3m b\u1ea3o t\u00ednh minh b\u1ea1ch, an to\u00e0n v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a d\u1eef li\u1ec7u kh\u00f4ng ch\u1ec9 gi\u00fap x\u00e2y d\u1ef1ng ni\u1ec1m tin t\u1eeb kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n m\u1edf ra c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.4. Xu h\u01b0\u1edbng marketing 4: Khi t\u00ednh b\u1ec1n v\u1eefng tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-4.jpg\" alt=\"Xu h\u01b0\u1edbng marketing 4: Khi t\u00ednh b\u1ec1n v\u1eefng tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i\" class=\"wp-image-58553\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-4.jpg 1920w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-4-300x169.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-4-768x432.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-4-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>T\u00ednh b\u1ec1n v\u1eefng \u0111\u00f3ng g\u00f3p 193 t\u1ef7 USD v\u00e0o gi\u00e1 tr\u1ecb c\u1ee7a 100 th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi (Ngu\u1ed3n: <a href=\"https:\/\/www.kantar.com\/campaigns\/brandz\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.kantar.com\/campaigns\/brandz\" rel=\"noreferrer noopener\"><strong>Kantar\u2019s BrandZ<\/strong><\/a>)<\/em><\/p>\n\n\n\n<p>Trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng v\u00e0 c\u00e1c quy \u0111\u1ecbnh v\u1ec1 b\u1ec1n v\u1eefng ng\u00e0y c\u00e0ng ch\u1eb7t ch\u1ebd, <strong>xu h\u01b0\u1edbng marketing<\/strong> \u0111\u00e3 v\u00e0 \u0111ang d\u1ecbch chuy\u1ec3n \u0111\u1ec3 \u0111\u01b0a t\u00ednh b\u1ec1n v\u1eefng tr\u1edf th\u00e0nh tr\u1ecdng t\u00e2m. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 y\u00eau c\u1ea7u t\u1eeb th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u1eb3ng \u0111\u1ecbnh gi\u00e1 tr\u1ecb v\u00e0 x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u00e2u d\u00e0i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa t\u00ednh b\u1ec1n v\u1eefng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing<\/h3>\n\n\n\n<p>Theo b\u00e1o c\u00e1o to\u00e0n c\u1ea7u, 93% ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong mu\u1ed1n s\u1ed1ng b\u1ec1n v\u1eefng h\u01a1n, v\u00e0 c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ho\u1ea1t \u0111\u1ed9ng t\u00edch c\u1ef1c v\u1ec1 b\u1ec1n v\u1eefng d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng t\u1eeb 22% n\u0103m 2023 l\u00ean 29% v\u00e0o n\u0103m 2030. \u0110i\u1ec1u n\u00e0y nh\u1ea5n m\u1ea1nh r\u1eb1ng t\u00ednh b\u1ec1n v\u1eefng kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 ph\u1ee5 tr\u1ee3 m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t y\u00eau c\u1ea7u thi\u1ebft y\u1ebfu trong <strong>xu h\u01b0\u1edbng marketing<\/strong> hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, ch\u1ec9 qu\u1ea3ng b\u00e1 v\u1ec1 b\u1ec1n v\u1eefng l\u00e0 kh\u00f4ng \u0111\u1ee7. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay kh\u00f4ng ch\u1ec9 \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u qua nh\u1eefng th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i m\u00e0 c\u00f2n quan t\u00e2m \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng th\u1ef1c t\u1ebf. \u0110\u1ec3 t\u1ea1o ni\u1ec1m tin, c\u00e1c doanh nghi\u1ec7p c\u1ea7n cam k\u1ebft \u0111\u01b0a t\u00ednh b\u1ec1n v\u1eefng v\u00e0o m\u1ecdi kh\u00eda c\u1ea1nh, t\u1eeb quy tr\u00ecnh s\u1ea3n xu\u1ea5t, ph\u00e2n ph\u1ed1i, \u0111\u1ebfn ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 t\u00ednh b\u1ec1n v\u1eefng trong marketing<\/h3>\n\n\n\n<p>S\u1ef1 gia t\u0103ng c\u00e1c quy \u0111\u1ecbnh v\u1ec1 ESG (M\u00f4i tr\u01b0\u1eddng, X\u00e3 h\u1ed9i v\u00e0 Qu\u1ea3n tr\u1ecb) \u1edf nhi\u1ec1u qu\u1ed1c gia bu\u1ed9c c\u00e1c doanh nghi\u1ec7p ph\u1ea3i c\u1ea3i thi\u1ec7n c\u00e1c ti\u00eau chu\u1ea9n b\u1ec1n v\u1eefng. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng trong vi\u1ec7c k\u1ebft n\u1ed1i b\u1ec1n v\u1eefng v\u1edbi marketing kh\u00f4ng ch\u1ec9 t\u1ea1o ra gi\u00e1 tr\u1ecb kinh t\u1ebf m\u00e0 c\u00f2n \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c cho x\u00e3 h\u1ed9i. Theo <a href=\"https:\/\/www.kantar.com\/campaigns\/brandz\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.kantar.com\/campaigns\/brandz\" rel=\"noreferrer noopener\"><strong>Kantar\u2019s BrandZ<\/strong><\/a>, t\u00ednh b\u1ec1n v\u1eefng \u0111\u00f3ng g\u00f3p 193 t\u1ef7 USD v\u00e0o gi\u00e1 tr\u1ecb c\u1ee7a 100 th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 kh\u00e9o l\u00e9o t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 bi\u1ebfn ch\u00fang th\u00e0nh c\u00f4ng c\u1ee5 g\u1eafn k\u1ebft v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u00e1ng ch\u00fa \u00fd, h\u1ecd kh\u00f4ng d\u1eebng l\u1ea1i \u1edf vi\u1ec7c qu\u1ea3ng b\u00e1 m\u00e0 c\u00f2n minh b\u1ea1ch v\u1ec1 c\u00e1ch c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0 cam k\u1ebft \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau chu\u1ea9n cao nh\u1ea5t v\u1ec1 m\u00f4i tr\u01b0\u1eddng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">G\u1ee3i \u00fd \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u g\u1eafn li\u1ec1n v\u1edbi b\u1ec1n v\u1eefng<\/h3>\n\n\n\n<p>\u0110\u1ec3 t\u00edch h\u1ee3p t\u00ednh b\u1ec1n v\u1eefng v\u00e0o chi\u1ebfn l\u01b0\u1ee3c marketing, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc nh\u1eefng b\u01b0\u1edbc \u0111i sau:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0110\u01b0a t\u00ednh b\u1ec1n v\u1eefng v\u00e0o c\u1ed1t l\u00f5i doanh nghi\u1ec7p<\/strong>: \u0110\u1eebng ch\u1ec9 xem \u0111\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn d\u1ecbch marketing m\u00e0 h\u00e3y bi\u1ebfn n\u00f3 th\u00e0nh y\u1ebfu t\u1ed1 xuy\u00ean su\u1ed1t trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/li>\n\n\n\n<li><strong>K\u1ebft n\u1ed1i ch\u00e2n th\u1ef1c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong>: T\u00ecm hi\u1ec3u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c s\u00e1ng ki\u1ebfn b\u1ec1n v\u1eefng ph\u00f9 h\u1ee3p, t\u1eeb \u0111\u00f3 t\u1ea1o s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u00e0 t\u0103ng m\u1ee9c \u0111\u1ed9 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li><strong>Truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u00fd ngh\u0129a<\/strong>: N\u1ed9i dung truy\u1ec1n th\u00f4ng c\u1ea7n nh\u1ea5n m\u1ea1nh nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i cho x\u00e3 h\u1ed9i v\u00e0 m\u00f4i tr\u01b0\u1eddng, thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m.<\/li>\n\n\n\n<li><strong>\u0110o l\u01b0\u1eddng v\u00e0 minh b\u1ea1ch<\/strong>: B\u00e1o c\u00e1o r\u00f5 r\u00e0ng c\u00e1c k\u1ebft qu\u1ea3 t\u1eeb s\u00e1ng ki\u1ebfn b\u1ec1n v\u1eefng \u0111\u1ec3 t\u0103ng t\u00ednh minh b\u1ea1ch v\u00e0 c\u1ee7ng c\u1ed1 l\u00f2ng tin t\u1eeb kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>\u0110\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m<\/strong>: T\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng cao c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ed3ng th\u1eddi th\u1ec3 hi\u1ec7n cam k\u1ebft b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p.<\/li>\n\n\n\n<li><strong>H\u1ee3p t\u00e1c \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/strong>: L\u00e0m vi\u1ec7c c\u00f9ng c\u00e1c \u0111\u1ed1i t\u00e1c c\u00f3 chung cam k\u1ebft v\u1ec1 b\u1ec1n v\u1eefng gi\u00fap m\u1edf r\u1ed9ng quy m\u00f4 v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u00e1c s\u00e1ng ki\u1ebfn.<\/li>\n<\/ol>\n\n\n\n<p>T\u00ednh b\u1ec1n v\u1eefng kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng m\u00e0 c\u00f2n l\u00e0 \u0111i\u1ec1u ki\u1ec7n b\u1eaft bu\u1ed9c \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai. B\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p c\u00e1c gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng m\u1ed9t c\u00e1ch ch\u00e2n th\u1ef1c v\u00e0 hi\u1ec7u qu\u1ea3, c\u00e1c doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u1eefng ch\u1eafc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.5. Xu h\u01b0\u1edbng marketing 5: Khai th\u00e1c s\u1ee9c m\u1ea1nh t\u1eeb c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-5.jpg\" alt=\"Xu h\u01b0\u1edbng marketing 5: Khai th\u00e1c s\u1ee9c m\u1ea1nh t\u1eeb c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o\" class=\"wp-image-58554\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-5.jpg 1920w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-5-300x169.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-5-768x432.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-5-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>T\u1ea1i M\u1ef9, n\u1ed9i dung do nh\u00e0 s\u00e1ng t\u1ea1o s\u1ea3n xu\u1ea5t v\u01b0\u1ee3t qua c\u00e1c ti\u00eau chu\u1ea9n v\u1ec1 s\u1ef1 kh\u00e1c bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u l\u00ean t\u1edbi 4,85 l\u1ea7n. (Ngu\u1ed3n: <a href=\"https:\/\/www.kantar.com\/north-america\/inspiration\/advertising-media\/kantar-x-doing-things-creator-digest\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Kantar\u2019s Creator Digest<\/strong><\/a>)<\/em><\/p>\n\n\n\n<p>Trong th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay, vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung (content creators) \u0111ang tr\u1edf th\u00e0nh m\u1ed9t <strong>xu h\u01b0\u1edbng marketing<\/strong> n\u1ed5i b\u1eadt. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y c\u00e0ng nh\u1eadn ra gi\u00e1 tr\u1ecb to l\u1edbn c\u1ee7a c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o, n\u01a1i t\u1eadp h\u1ee3p nh\u1eefng ng\u01b0\u1eddi c\u00f3 chung s\u1edf th\u00edch v\u00e0 s\u1ef1 quan t\u00e2m, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o: C\u1ea7u n\u1ed1i gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>Thay v\u00ec t\u1ef1 m\u00ecnh x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111ang t\u1eadn d\u1ee5ng m\u1ed1i quan h\u1ec7 s\u1eb5n c\u00f3 gi\u1eefa ng\u01b0\u1eddi s\u00e1ng t\u1ea1o v\u00e0 kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd. Nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y, t\u1eeb l\u0129nh v\u1ef1c l\u00e0m \u0111\u1eb9p, th\u1ec3 thao, \u0111\u1ebfn nu\u00f4i d\u1ea1y con c\u00e1i, kh\u00f4ng ch\u1ec9 mang l\u1ea1i s\u1ee9c m\u1ea1nh \u1ea3nh h\u01b0\u1edfng m\u00e0 c\u00f2n gi\u00fap th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 s\u1ef1 g\u1eafn k\u1ebft b\u1ec1n ch\u1eb7t h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>S\u1ef1 tin t\u01b0\u1edfng \u0111\u00f3ng vai tr\u00f2 c\u1ed1t l\u00f5i trong m\u1ed1i quan h\u1ec7 n\u00e0y. Ng\u01b0\u1eddi s\u00e1ng t\u1ea1o th\u01b0\u1eddng \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t ng\u01b0\u1eddi b\u1ea1n \u0111\u00e1ng tin c\u1eady, ng\u01b0\u1eddi hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a c\u1ed9ng \u0111\u1ed3ng. Ch\u00ednh s\u1ef1 tin t\u01b0\u1edfng n\u00e0y l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u khi c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u th\u00f4ng qua h\u1ecd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">S\u1ed1 li\u1ec7u n\u1ed5i b\u1eadt v\u1ec1 xu h\u01b0\u1edbng marketing n\u00e0y<\/h3>\n\n\n\n<p>Theo <a href=\"https:\/\/www.goldmansachs.com\/insights\/articles\/the-creator-economy-could-approach-half-a-trillion-dollars-by-2027\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.goldmansachs.com\/insights\/articles\/the-creator-economy-could-approach-half-a-trillion-dollars-by-2027\" rel=\"noreferrer noopener\"><strong>Goldman Sachs<\/strong><\/a>, n\u1ec1n kinh t\u1ebf s\u00e1ng t\u1ea1o to\u00e0n c\u1ea7u \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd \u0111\u1ea1t gi\u00e1 tr\u1ecb 250 t\u1ef7 USD v\u00e0o n\u0103m 2024 v\u00e0 c\u00f3 th\u1ec3 t\u0103ng l\u00ean 480 t\u1ef7 USD v\u00e0o n\u0103m 2027. T\u1ea1i M\u1ef9, n\u1ed9i dung do ng\u01b0\u1eddi s\u00e1ng t\u1ea1o d\u1eabn d\u1eaft t\u1ea1o hi\u1ec7u qu\u1ea3 g\u1ea5p g\u1ea7n 5 l\u1ea7n so v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng, nh\u1ea5n m\u1ea1nh vai tr\u00f2 quan tr\u1ecdng c\u1ee7a xu h\u01b0\u1edbng n\u00e0y trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 khai th\u00e1c c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o<\/h3>\n\n\n\n<p>H\u1ee3p t\u00e1c v\u1edbi ng\u01b0\u1eddi s\u00e1ng t\u1ea1o kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n gi\u00fap th\u01b0\u01a1ng hi\u1ec7u lan t\u1ecfa nh\u1eefng th\u00f4ng \u0111i\u1ec7p gi\u00e1 tr\u1ecb. V\u00ed d\u1ee5, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi beauty blogger n\u1ed5i ti\u1ebfng \u0111\u1ec3 chia s\u1ebb c\u00e1ch s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch ch\u00e2n th\u1ef1c, hay m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 thao c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 qu\u1ea3ng b\u00e1 gi\u00e1 tr\u1ecb g\u1eafn li\u1ec1n v\u1edbi s\u1ee9c kh\u1ecfe v\u00e0 phong c\u00e1ch s\u1ed1ng t\u00edch c\u1ef1c.<\/p>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u1ea3m b\u1ea3o n\u1ed9i dung t\u1eeb ng\u01b0\u1eddi s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p ch\u1eb7t ch\u1ebd v\u00e0o chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ed5ng th\u1ec3, nh\u1eb1m mang l\u1ea1i s\u1ef1 c\u1ed9ng h\u01b0\u1edfng v\u00e0 hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1eadn d\u1ee5ng xu h\u01b0\u1edbng marketing n\u00e0y?<\/h3>\n\n\n\n<p>\u0110\u1ec3 th\u00e0nh c\u00f4ng trong vi\u1ec7c khai th\u00e1c s\u1ee9c m\u1ea1nh t\u1eeb c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n l\u01b0u \u00fd m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c sau:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Ch\u1ecdn ng\u01b0\u1eddi s\u00e1ng t\u1ea1o ph\u00f9 h\u1ee3p<\/strong>: \u0110\u1ea3m b\u1ea3o r\u1eb1ng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o c\u00f3 c\u1ed9ng \u0111\u1ed3ng t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li><strong>T\u00f4n tr\u1ecdng \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o<\/strong>: H\u1ee3p t\u00e1c v\u1edbi ng\u01b0\u1eddi s\u00e1ng t\u1ea1o c\u1ea7n d\u1ef1a tr\u00ean s\u1ef1 t\u00f4n tr\u1ecdng, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 h\u1ecd th\u1ec3 hi\u1ec7n phong c\u00e1ch ri\u00eang, mang \u0111\u1ebfn n\u1ed9i dung t\u1ef1 nhi\u00ean v\u00e0 thu h\u00fat.<\/li>\n\n\n\n<li><strong>Ch\u00e2n th\u1ef1c v\u00e0 \u00fd ngh\u0129a<\/strong>: N\u1ed9i dung h\u1ee3p t\u00e1c n\u00ean h\u01b0\u1edbng \u0111\u1ebfn gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1, kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n mang l\u1ea1i l\u1ee3i \u00edch thi\u1ebft th\u1ef1c cho c\u1ed9ng \u0111\u1ed3ng.<\/li>\n\n\n\n<li><strong>T\u00edch h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c<\/strong>: N\u1ed9i dung t\u1eeb ng\u01b0\u1eddi s\u00e1ng t\u1ea1o c\u1ea7n \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ed5ng th\u1ec3 \u0111\u1ec3 t\u1ea1o ra hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i tr\u00ean c\u00e1c k\u00eanh.<\/li>\n\n\n\n<li><strong>Theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh<\/strong>: Li\u00ean t\u1ee5c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 \u0111i\u1ec1u ch\u1ec9nh h\u01b0\u1edbng \u0111i khi c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a k\u1ebft qu\u1ea3.<\/li>\n\n\n\n<li><strong>X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng<\/strong>: H\u1ee3p t\u00e1c v\u1edbi ng\u01b0\u1eddi s\u00e1ng t\u1ea1o kh\u00f4ng n\u00ean ch\u1ec9 l\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch ng\u1eafn h\u1ea1n m\u00e0 c\u1ea7n h\u01b0\u1edbng t\u1edbi s\u1ef1 \u0111\u1ed3ng h\u00e0nh l\u00e2u d\u00e0i, t\u1ea1o d\u1ef1ng ni\u1ec1m tin c\u1ea3 hai ph\u00eda.<\/li>\n<\/ol>\n\n\n\n<p>C\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 m\u00e0 c\u00f2n l\u00e0 m\u1ed9t c\u1ea7u n\u1ed1i quan tr\u1ecdng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng theo c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 g\u1ea7n g\u0169i nh\u1ea5t. Trong b\u1ed1i c\u1ea3nh <strong>xu h\u01b0\u1edbng marketing<\/strong> ng\u00e0y c\u00e0ng ch\u00fa tr\u1ecdng \u0111\u1ebfn c\u00e1 nh\u00e2n h\u00f3a v\u00e0 s\u1ef1 ch\u00e2n th\u1ef1c, vi\u1ec7c t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh t\u1eeb ng\u01b0\u1eddi s\u00e1ng t\u1ea1o kh\u00f4ng ch\u1ec9 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ee9c th\u1eddi m\u00e0 c\u00f2n t\u1ea1o n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho s\u1ef1 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u trong t\u01b0\u01a1ng lai.<\/p>\n\n\n<span style=\"--tl-form-height-m:794.188px;--tl-form-height-t:738.594px;--tl-form-height-d:738.594px;\" class=\"tl-placeholder-f-type-shortcode_58356 tl-preload-form\"><span><\/span><\/span>\n\n\n<h3 class=\"wp-block-heading\">2.6. Xu h\u01b0\u1edbng marketing 6: S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ea1ng l\u01b0\u1edbi truy\u1ec1n th\u00f4ng b\u00e1n l\u1ebb<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-6.jpg\" alt=\"Xu h\u01b0\u1edbng marketing 6: S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ea1ng l\u01b0\u1edbi truy\u1ec1n th\u00f4ng b\u00e1n l\u1ebb\" class=\"wp-image-58555\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-6.jpg 1920w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-6-300x169.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-6-768x432.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-6-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center\"><em>41% nh\u00e0 ti\u1ebfp th\u1ecb tr\u00ean to\u00e0n c\u1ea7u d\u1ef1 \u0111\u1ecbnh t\u0103ng \u0111\u1ea7u t\u01b0 v\u00e0o qu\u1ea3ng c\u00e1o tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng b\u00e1n l\u1ebb v\u00e0o n\u0103m 2025. (Ngu\u1ed3n: <strong>Kantar Media Reactions 2024<\/strong>)<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Trong b\u1ed1i c\u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i, <strong>xu h\u01b0\u1edbng marketing<\/strong> \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a m\u1ea1ng l\u01b0\u1edbi truy\u1ec1n th\u00f4ng b\u00e1n l\u1ebb (Retail Media Networks &#8211; RMN). \u0110\u00e2y l\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o do nh\u00e0 b\u00e1n l\u1ebb v\u1eadn h\u00e0nh, mang l\u1ea1i c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ed9t c\u00e1ch c\u00e1 nh\u00e2n h\u00f3a v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n. Kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p t\u1ea1m th\u1eddi, RMN \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng t\u00e1c v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vai tr\u00f2 c\u1ee7a RMN trong xu h\u01b0\u1edbng marketing hi\u1ec7n \u0111\u1ea1i<\/h3>\n\n\n\n<p>RMN ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u khai th\u00e1c d\u1eef li\u1ec7u t\u1eeb nh\u00e0 b\u00e1n l\u1ebb \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. Th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u h\u00e0nh vi mua s\u1eafm, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c h\u01a1n v\u00e0 t\u1ea1o ra c\u00e1c qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng ph\u00e2n kh\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<p>Xu h\u01b0\u1edbng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n bi\u1ebfn RMN th\u00e0nh m\u1ed9t t\u00e0i s\u1ea3n marketing to\u00e0n di\u1ec7n. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng v\u1edbi c\u00e1c ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng \u0111\u00f3ng g\u00f3i (CPG), n\u01a1i hi\u1ec7u qu\u1ea3 marketing c\u1ea7n \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng v\u00e0 c\u1ea3i thi\u1ec7n li\u00ean t\u1ee5c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">D\u1eef li\u1ec7u h\u1ed7 tr\u1ee3 xu h\u01b0\u1edbng marketing v\u1edbi RMN<\/h3>\n\n\n\n<p>C\u00e1c con s\u1ed1 cho th\u1ea5y ti\u1ec1m n\u0103ng to l\u1edbn c\u1ee7a RMN trong chi\u1ebfn l\u01b0\u1ee3c marketing d\u00e0i h\u1ea1n. Truy\u1ec1n th\u00f4ng b\u00e1n l\u1ebb d\u1ef1 ki\u1ebfn s\u1ebd chi\u1ebfm g\u1ea7n <a href=\"https:\/\/www.emarketer.com\/content\/retail-media-account-almost-quarter-of-all-us-media-ad-spend-2028\" data-type=\"link\" data-id=\"https:\/\/www.emarketer.com\/content\/retail-media-account-almost-quarter-of-all-us-media-ad-spend-2028\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>25% t\u1ed5ng chi ti\u00eau qu\u1ea3ng c\u00e1o<\/strong><\/a> \u1edf M\u1ef9 v\u00e0o n\u0103m 2028, v\u00e0 <strong>41% nh\u00e0 ti\u1ebfp th\u1ecb to\u00e0n c\u1ea7u<\/strong> \u0111\u00e3 l\u00ean k\u1ebf ho\u1ea1ch t\u0103ng \u0111\u1ea7u t\u01b0 v\u00e0o RMN trong n\u0103m 2025. \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh r\u00f5 r\u00e0ng r\u1eb1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang chuy\u1ec3n h\u01b0\u1edbng m\u1ea1nh m\u1ebd \u0111\u1ec3 khai th\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o n\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00e1ch \u00e1p d\u1ee5ng RMN v\u00e0o chi\u1ebfn l\u01b0\u1ee3c marketing<\/h3>\n\n\n\n<p>\u0110\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a RMN, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u00e2n nh\u1eafc c\u00e1c b\u01b0\u1edbc \u0111i chi\u1ebfn l\u01b0\u1ee3c sau:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>H\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd v\u1edbi nh\u00e0 b\u00e1n l\u1ebb<\/strong>: X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111\u1ec3 truy c\u1eadp v\u00e0 khai th\u00e1c hi\u1ec7u qu\u1ea3 d\u1eef li\u1ec7u t\u1eeb RMN. M\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c t\u1ed1t s\u1ebd gi\u00fap t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i.<\/li>\n\n\n\n<li><strong>Khai th\u00e1c d\u1eef li\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong>: S\u1eed d\u1ee5ng d\u1eef li\u1ec7u t\u1eeb RMN \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi mua s\u1eafm v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110i\u1ec1u n\u00e0y gi\u00fap x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch c\u00e1 nh\u00e2n h\u00f3a, t\u0103ng c\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/li>\n\n\n\n<li><strong>\u0110i\u1ec1u ch\u1ec9nh n\u1ed9i dung qu\u1ea3ng c\u00e1o<\/strong>: N\u1ed9i dung qu\u1ea3ng c\u00e1o c\u1ea7n \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng, \u0111\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p kh\u00f4ng ch\u1ec9 thu h\u00fat m\u00e0 c\u00f2n \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li><strong>Minh b\u1ea1ch v\u1ec1 th\u00e1ch th\u1ee9c v\u00e0 gi\u1ea3i ph\u00e1p<\/strong>: C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u1edfi m\u1edf v\u1ec1 nh\u1eefng kh\u00f3 kh\u0103n khi \u0111\u1ea7u t\u01b0 v\u00e0o RMN, ch\u1eb3ng h\u1ea1n nh\u01b0 truy c\u1eadp d\u1eef li\u1ec7u hay \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c b\u00ean c\u00f9ng t\u00ecm ra gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u.<\/li>\n\n\n\n<li><strong>Xem RMN nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n<\/strong>: Kh\u00f4ng n\u00ean ch\u1ec9 coi RMN l\u00e0 c\u00f4ng c\u1ee5 ng\u1eafn h\u1ea1n. Thay v\u00e0o \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n t\u00edch h\u1ee3p n\u00f3 v\u00e0o chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ed5ng th\u1ec3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 b\u1ec1n v\u1eefng v\u00e0 t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">T\u01b0\u01a1ng lai c\u1ee7a RMN trong xu h\u01b0\u1edbng marketing<\/h3>\n\n\n\n<p>S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a RMN \u0111\u00e1nh d\u1ea5u m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t quan tr\u1ecdng trong <strong>xu h\u01b0\u1edbng marketing<\/strong> hi\u1ec7n \u0111\u1ea1i. V\u1edbi kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c, c\u00e1c m\u1ea1ng l\u01b0\u1edbi n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>\u0110\u1ec3 th\u00e0nh c\u00f4ng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c v\u1edbi nh\u00e0 b\u00e1n l\u1ebb, khai th\u00e1c d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, v\u00e0 x\u00e2y d\u1ef1ng n\u1ed9i dung qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p. Trong t\u01b0\u01a1ng lai, RMN kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t k\u00eanh qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n l\u00e0 c\u1ea7u n\u1ed1i gi\u00fap th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 s\u00e2u s\u1eafc h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng, t\u1ea1o ra gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i v\u00e0 b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.7. Xu h\u01b0\u1edbng marketing 7: T\u00ednh h\u00f2a nh\u1eadp \u2013 Y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c trong chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-7.jpg\" alt=\"Xu h\u01b0\u1edbng marketing 7: T\u00ednh h\u00f2a nh\u1eadp \u2013 Y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c trong chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-58556\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-7.jpg 1920w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-7-300x169.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-7-768x432.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-7-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>8 tr\u00ean 10 ng\u01b0\u1eddi tr\u00ean th\u1ebf gi\u1edbi b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi s\u1ef1 \u0111a d\u1ea1ng v\u00e0 h\u00f2a nh\u1eadp trong c\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd. (Ngu\u1ed3n: <a href=\"https:\/\/www.kantar.com\/campaigns\/brand-inclusion-index\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Kantar\u2019s Brand Inclusion Index 2024<\/strong><\/a>)<\/em><\/p>\n\n\n\n<p>Trong th\u1eddi \u0111\u1ea1i m\u00e0 s\u1ef1 \u0111a d\u1ea1ng v\u00e0 k\u1ebft n\u1ed1i tr\u1edf th\u00e0nh chu\u1ea9n m\u1ef1c, t\u00ednh h\u00f2a nh\u1eadp kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf y\u1ebfu t\u1ed1 \u0111\u1ea1o \u0111\u1ee9c m\u00e0 c\u00f2n l\u00e0 m\u1ed9t \u0111\u1ed9ng l\u1ef1c chi\u1ebfn l\u01b0\u1ee3c cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. <strong>Xu h\u01b0\u1edbng marketing<\/strong> n\u00e0y kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 s\u1ef1 y\u00eau m\u1ebfn t\u1eeb kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi nh\u1eefng th\u1ebf h\u1ec7 tr\u1ebb nh\u01b0 Gen Z v\u00e0 Millennials.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u00ednh h\u00f2a nh\u1eadp trong marketing: C\u1ea7u n\u1ed1i \u0111\u1ebfn l\u00f2ng tin kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>Ng\u00e0y nay, ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u qua c\u00e1ch h\u1ecd th\u1ec3 hi\u1ec7n s\u1ef1 c\u00f4ng b\u1eb1ng, \u0111a d\u1ea1ng v\u00e0 h\u00f2a nh\u1eadp. Theo<strong> Ch\u1ec9 s\u1ed1 H\u00f2a nh\u1eadp Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Kantar n\u0103m 2024<\/strong>, g\u1ea7n 80% ng\u01b0\u1eddi ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u cho bi\u1ebft t\u00ednh h\u00f2a nh\u1eadp c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd. \u0110\u1eb7c bi\u1ec7t, \u1edf c\u00e1c n\u1ec1n kinh t\u1ebf m\u1edbi n\u1ed5i, t\u1ef7 l\u1ec7 n\u00e0y l\u00ean t\u1edbi 89%.<\/p>\n\n\n\n<p>M\u1ed9t \u0111i\u1ec3m nh\u1ea5n \u0111\u00e1ng ch\u00fa \u00fd kh\u00e1c l\u00e0 s\u1ef1 &#8220;ch\u00e2u Phi h\u00f3a&#8221; c\u1ee7a th\u1ebf gi\u1edbi, v\u1edbi d\u1ef1 b\u00e1o 1\/4 d\u00e2n s\u1ed1 to\u00e0n c\u1ea7u s\u1ebd l\u00e0 ng\u01b0\u1eddi ch\u00e2u Phi v\u00e0o n\u0103m 2050. \u0110i\u1ec1u n\u00e0y m\u1edf ra c\u01a1 h\u1ed9i l\u1edbn cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi nh\u1eefng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng \u0111a d\u1ea1ng h\u01a1n v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng gia t\u0103ng v\u1ec1 s\u1ef1 \u0111\u1ea1i di\u1ec7n ch\u00e2n th\u1ef1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Th\u1ef1c hi\u1ec7n t\u00ednh h\u00f2a nh\u1eadp trong chi\u1ebfn l\u01b0\u1ee3c marketing<\/h3>\n\n\n\n<p>\u0110\u1ec3 th\u00e0nh c\u00f4ng trong <strong>xu h\u01b0\u1edbng marketing<\/strong> n\u00e0y, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u01b0a t\u00ednh h\u00f2a nh\u1eadp v\u00e0o m\u1ecdi kh\u00eda c\u1ea1nh ho\u1ea1t \u0111\u1ed9ng, t\u1eeb qu\u1ea3ng c\u00e1o \u0111\u1ebfn ch\u00ednh s\u00e1ch n\u1ed9i b\u1ed9. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 h\u01b0\u1edbng \u0111i c\u1ee5 th\u1ec3:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Th\u1ec3 hi\u1ec7n s\u1ef1 \u0111a d\u1ea1ng trong qu\u1ea3ng c\u00e1o<\/strong>: C\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u1ea7n s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh v\u00e0 ng\u00f4n ng\u1eef \u0111\u1ea1i di\u1ec7n cho c\u00e1c nh\u00f3m ng\u01b0\u1eddi kh\u00e1c nhau, t\u1eeb c\u1ed9ng \u0111\u1ed3ng LGBTQ+, ng\u01b0\u1eddi khuy\u1ebft t\u1eadt \u0111\u1ebfn c\u00e1c nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc kh\u00e1c bi\u1ec7t v\u1ec1 v\u0103n h\u00f3a.<\/li>\n\n\n\n<li><strong>Cam k\u1ebft c\u00f4ng b\u1eb1ng trong ho\u1ea1t \u0111\u1ed9ng<\/strong>: \u0110\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c ch\u00ednh s\u00e1ch, t\u1eeb tuy\u1ec3n d\u1ee5ng \u0111\u1ebfn v\u1eadn h\u00e0nh, \u0111\u1ec1u th\u1ec3 hi\u1ec7n s\u1ef1 c\u00f4ng b\u1eb1ng v\u00e0 t\u1ea1o c\u01a1 h\u1ed9i b\u00ecnh \u0111\u1eb3ng cho m\u1ecdi ng\u01b0\u1eddi.<\/li>\n\n\n\n<li><strong>T\u1ea1o m\u00f4i tr\u01b0\u1eddng h\u00f2a nh\u1eadp<\/strong>: X\u00e2y d\u1ef1ng m\u1ed9t kh\u00f4ng gian m\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c ch\u00e0o \u0111\u00f3n, t\u00f4n tr\u1ecdng v\u00e0 th\u1ea5u hi\u1ec3u, c\u1ea3 b\u00ean trong l\u1eabn b\u00ean ngo\u00e0i t\u1ed5 ch\u1ee9c.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00e1ch th\u01b0\u01a1ng hi\u1ec7u n\u1eafm b\u1eaft xu h\u01b0\u1edbng marketing n\u00e0y<\/h3>\n\n\n\n<p>\u0110\u1ec3 th\u1ef1c s\u1ef1 khai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a t\u00ednh h\u00f2a nh\u1eadp, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n th\u1ef1c hi\u1ec7n nh\u1eefng b\u01b0\u1edbc sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110\u00e1nh gi\u00e1 v\u00e0 c\u1ea3i thi\u1ec7n t\u00ednh h\u00f2a nh\u1eadp<\/strong>: Ph\u00e2n t\u00edch c\u00e1c ho\u1ea1t \u0111\u1ed9ng hi\u1ec7n t\u1ea1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111i\u1ec3m c\u1ea7n c\u1ea3i thi\u1ec7n \u0111\u1ec3 th\u1ec3 hi\u1ec7n t\u1ed1t h\u01a1n s\u1ef1 h\u00f2a nh\u1eadp.<\/li>\n\n\n\n<li><strong>L\u1eafng nghe kh\u00e1ch h\u00e0ng<\/strong>: T\u00ecm hi\u1ec3u nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a c\u1ed9ng \u0111\u1ed3ng m\u1ee5c ti\u00eau \u0111\u1ec3 t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p.<\/li>\n\n\n\n<li><strong>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3<\/strong>: Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng cho t\u00ednh h\u00f2a nh\u1eadp v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u00fang.<\/li>\n\n\n\n<li><strong>H\u1ee3p t\u00e1c v\u1edbi c\u1ed9ng \u0111\u1ed3ng<\/strong>: L\u00e0m vi\u1ec7c v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 nh\u00f3m c\u1ed9ng \u0111\u1ed3ng \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 \u0111\u1ea1i di\u1ec7n v\u00e0 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c.<\/li>\n\n\n\n<li><strong>\u0110\u00e0o t\u1ea1o n\u1ed9i b\u1ed9<\/strong>: N\u00e2ng cao nh\u1eadn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng cho \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean v\u1ec1 c\u00e1ch l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">T\u01b0\u01a1ng lai c\u1ee7a t\u00ednh h\u00f2a nh\u1eadp trong xu h\u01b0\u1edbng marketing<\/h3>\n\n\n\n<p>T\u00ednh h\u00f2a nh\u1eadp kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c trong chi\u1ebfn l\u01b0\u1ee3c <strong>xu h\u01b0\u1edbng marketing<\/strong> hi\u1ec7n \u0111\u1ea1i. B\u1eb1ng c\u00e1ch th\u1ec3 hi\u1ec7n s\u1ef1 \u0111a d\u1ea1ng, c\u00f4ng b\u1eb1ng v\u00e0 h\u00f2a nh\u1eadp m\u1ed9t c\u00e1ch ch\u00e2n th\u1ef1c, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 s\u1ef1 y\u00eau m\u1ebfn l\u00e2u d\u00e0i t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Trong m\u1ed9t th\u1ebf gi\u1edbi ng\u00e0y c\u00e0ng \u0111a d\u1ea1ng, th\u01b0\u01a1ng hi\u1ec7u n\u00e0o bi\u1ebft c\u00e1ch \u0111\u1eb7t s\u1ef1 h\u00f2a nh\u1eadp l\u00e0m tr\u1ecdng t\u00e2m s\u1ebd kh\u00f4ng ch\u1ec9 t\u1ed3n t\u1ea1i m\u00e0 c\u00f2n ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a s\u1ef1 thay \u0111\u1ed5i v\u00e0 ti\u1ebfn b\u1ed9 trong k\u1ef7 nguy\u00ean m\u1edbi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.8. Xu h\u01b0\u1edbng marketing 8: Gi\u1ea3i b\u00e0i to\u00e1n t\u0103ng tr\u01b0\u1edfng d\u00e2n s\u1ed1 ch\u1eadm l\u1ea1i<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-8.jpg\" alt=\"Xu h\u01b0\u1edbng marketing 8: Gi\u1ea3i b\u00e0i to\u00e1n t\u0103ng tr\u01b0\u1edfng d\u00e2n s\u1ed1 ch\u1eadm l\u1ea1i\" class=\"wp-image-58557\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-8.jpg 1920w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-8-300x169.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-8-768x432.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-8-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>C\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng g\u1ea5p 5 l\u1ea7n n\u1ebfu ng\u00e0nh h\u00e0ng c\u1ee7a b\u1ea1n c\u0169ng \u0111ang t\u0103ng tr\u01b0\u1edfng. (Ngu\u1ed3n: <a href=\"https:\/\/www.kantar.com\/campaigns\/decoding-shopper-behaviour-to-shape-your-brand-future\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Kantar\u2019s Worldpanel data<\/strong><\/a>)<\/em><\/p>\n\n\n\n<p>Trong b\u1ed1i c\u1ea3nh t\u0103ng tr\u01b0\u1edfng d\u00e2n s\u1ed1 to\u00e0n c\u1ea7u \u0111ang gi\u1ea3m t\u1ed1c, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c m\u1edbi trong vi\u1ec7c duy tr\u00ec v\u00e0 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n. <strong>Xu h\u01b0\u1edbng marketing<\/strong> n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u00f3 \u00edt ng\u01b0\u1eddi mua s\u1eafm m\u1edbi h\u01a1n v\u00e0 nh\u1eefng thay \u0111\u1ed5i l\u1edbn trong c\u01a1 c\u1ea5u d\u00e2n s\u1ed1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u0103ng tr\u01b0\u1edfng d\u00e2n s\u1ed1 ch\u1eadm l\u1ea1i: Th\u00e1ch th\u1ee9c l\u1edbn v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>T\u0103ng tr\u01b0\u1edfng d\u00e2n s\u1ed1 to\u00e0n c\u1ea7u hi\u1ec7n nay ch\u1ec9 \u1edf m\u1ee9c d\u01b0\u1edbi 1% m\u1ed7i n\u0103m, th\u1ea5p h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi m\u1ee9c \u0111\u1ec9nh v\u00e0o n\u0103m 1963. Theo d\u1ef1 b\u00e1o, con s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 gi\u1ea3m xu\u1ed1ng 0.5% v\u00e0o gi\u1eefa th\u1ebf k\u1ef7 v\u00e0 tr\u1edf th\u00e0nh t\u0103ng tr\u01b0\u1edfng \u00e2m v\u00e0o cu\u1ed1i th\u1ebf k\u1ef7. T\u00ecnh tr\u1ea1ng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n \u1edf m\u1ed9t s\u1ed1 qu\u1ed1c gia m\u00e0 \u0111\u00e3 xu\u1ea5t hi\u1ec7n tr\u00ean quy m\u00f4 to\u00e0n c\u1ea7u, t\u1ea1o ra s\u1ee9c \u00e9p l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c ng\u00e0nh h\u00e0ng v\u1ed1n ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ef1 gia t\u0103ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<p>Nh\u1eefng thay \u0111\u1ed5i v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng. C\u00e1c th\u1ebf h\u1ec7 tr\u1ebb hi\u1ec7n nay c\u00f3 xu h\u01b0\u1edbng k\u1ebft h\u00f4n mu\u1ed9n, sinh con \u00edt h\u01a1n v\u00e0 s\u1ed1ng trong c\u00e1c h\u1ed9 gia \u0111\u00ecnh nh\u1ecf h\u01a1n. Trong khi \u0111\u00f3, ng\u01b0\u1eddi mua s\u1eafm l\u1edbn tu\u1ed5i, v\u1edbi m\u1ee9c chi ti\u00eau th\u1ea5p h\u01a1n, \u0111ang d\u1ea7n chi\u1ebfm t\u1ef7 l\u1ec7 l\u1edbn h\u01a1n trong c\u01a1 c\u1ea5u d\u00e2n s\u1ed1. M\u1eb7c d\u00f9 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi mua s\u1eafm m\u1edbi gi\u1ea3m, s\u1ed1 h\u1ed9 gia \u0111\u00ecnh nh\u1ecf h\u01a1n l\u1ea1i \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c t\u1ed5ng s\u1ed1 h\u1ed9 gia \u0111\u00ecnh c\u00f3 th\u1ec3 t\u0103ng l\u00ean, m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i kh\u00e1c bi\u1ec7t cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Chi\u1ebfn l\u01b0\u1ee3c marketing trong b\u1ed1i c\u1ea3nh t\u0103ng tr\u01b0\u1edfng ch\u1eadm<\/h3>\n\n\n\n<p>\u0110\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi <strong>xu h\u01b0\u1edbng marketing<\/strong> n\u00e0y, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n thay \u0111\u1ed5i c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 t\u1eadp trung v\u00e0o c\u00e1c gi\u1ea3i ph\u00e1p d\u00e0i h\u1ea1n:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>T\u0103ng c\u01b0\u1eddng th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/strong>: V\u1edbi s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi h\u1ea1n ch\u1ebf, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n t\u1ed1i \u01b0u h\u00f3a kh\u1ea3 n\u0103ng thu h\u00fat kh\u00e1ch h\u00e0ng trong th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i. D\u00f9 \u0111\u00e3 c\u00f3 ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc, kh\u00f4ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111\u1ea1t \u0111\u1ebfn m\u1ee9c th\u00e2m nh\u1eadp t\u1ed1i \u0111a, v\u00e0 \u0111\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 m\u1edf r\u1ed9ng.<\/li>\n\n\n\n<li><strong>N\u00e2ng cao s\u1ef1 hi\u1ec7n di\u1ec7n<\/strong>: T\u0103ng kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc m\u1eaft kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 chi\u1ebfm th\u1ecb ph\u1ea7n t\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c c\u1ea3i thi\u1ec7n ph\u00e2n ph\u1ed1i, qu\u1ea3ng c\u00e1o, ho\u1eb7c t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1.<\/li>\n\n\n\n<li><strong>Khai th\u00e1c kh\u00f4ng gian m\u1edbi<\/strong>: C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n t\u00ecm ki\u1ebfm c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c ho\u1eb7c ph\u00e1t tri\u1ec3n c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m cao c\u1ea5p \u0111\u1ec3 ph\u1ee5c v\u1ee5 nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/li>\n\n\n\n<li><strong>Th\u00edch \u1ee9ng v\u1edbi thay \u0111\u1ed5i nh\u00e2n kh\u1ea9u h\u1ecdc<\/strong>: V\u1edbi s\u1ef1 gia t\u0103ng c\u1ee7a c\u00e1c h\u1ed9 gia \u0111\u00ecnh nh\u1ecf v\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n ng\u00e0y c\u00e0ng l\u1edbn c\u1ee7a ng\u01b0\u1eddi mua s\u1eafm l\u1edbn tu\u1ed5i, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m v\u00e0 th\u00f4ng \u0111i\u1ec7p \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nh\u1eefng thay \u0111\u1ed5i n\u00e0y.<\/li>\n\n\n\n<li><strong>T\u1ed1i \u01b0u h\u00f3a c\u00e1c y\u1ebfu t\u1ed1 t\u0103ng tr\u01b0\u1edfng<\/strong>: Khai th\u00e1c tri\u1ec7t \u0111\u1ec3 c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng, t\u1eeb vi\u1ec7c m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i \u0111\u1ebfn vi\u1ec7c ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, c\u00f3 th\u1ec3 gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u duy tr\u00ec \u0111\u00e0 ph\u00e1t tri\u1ec3n trong b\u1ed1i c\u1ea3nh kh\u00f3 kh\u0103n.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">T\u01b0\u01a1ng lai c\u1ee7a xu h\u01b0\u1edbng marketing trong b\u1ed1i c\u1ea3nh d\u00e2n s\u1ed1 gi\u1ea3m t\u1ed1c<\/h3>\n\n\n\n<p>Xu h\u01b0\u1edbng &#8220;B\u00e0i to\u00e1n v\u1ec1 t\u0103ng tr\u01b0\u1edfng d\u00e2n s\u1ed1 ch\u1eadm l\u1ea1i&#8221; kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c m\u00e0 c\u00f2n m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed5i m\u1edbi v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o s\u1ef1 hi\u1ec7n di\u1ec7n, th\u00e2m nh\u1eadp s\u00e2u v\u00e0o th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i, v\u00e0 khai th\u00e1c nh\u1eefng kh\u00f4ng gian ch\u01b0a \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 bi\u1ebfn th\u00e1ch th\u1ee9c th\u00e0nh c\u01a1 h\u1ed9i.<\/p>\n\n\n\n<p>Trong m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi kh\u00f4ng c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 t\u0103ng tr\u01b0\u1edfng ch\u00ednh, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n t\u1eadn d\u1ee5ng s\u1ef1 linh ho\u1ea1t v\u00e0 s\u00e1ng t\u1ea1o \u0111\u1ec3 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh. <strong>Xu h\u01b0\u1edbng marketing<\/strong> hi\u1ec7n \u0111\u1ea1i s\u1ebd kh\u00f4ng ch\u1ec9 xoay quanh vi\u1ec7c m\u1edf r\u1ed9ng m\u00e0 c\u00f2n v\u1ec1 vi\u1ec7c gi\u1eef v\u1eefng v\u00e0 t\u1ed1i \u01b0u h\u00f3a gi\u00e1 tr\u1ecb t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, t\u1ea1o n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho s\u1ef1 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.9. Xu h\u01b0\u1edbng marketing 9: M\u1edf r\u1ed9ng gi\u1edbi h\u1ea1n c\u1ee7a s\u1ef1 \u0111\u1ed5i m\u1edbi<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-9.jpg\" alt=\"Xu h\u01b0\u1edbng marketing 9: M\u1edf r\u1ed9ng gi\u1edbi h\u1ea1n c\u1ee7a s\u1ef1 \u0111\u1ed5i m\u1edbi\" class=\"wp-image-58558\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-9.jpg 1920w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-9-300x169.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-9-768x432.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-9-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>C\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng g\u1ea5p 2 l\u1ea7n n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ra c\u00e1c \u1ee9ng d\u1ee5ng m\u1edbi cho danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. (Ngu\u1ed3n:<a href=\"https:\/\/www.kantar.com\/campaigns\/blueprint-for-brand-growth\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;<strong>Blueprint for Brand Growth<\/strong><\/a>)<\/em><\/p>\n\n\n\n<p>Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng c\u1ea1nh tranh, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang kh\u00f4ng ng\u1eebng v\u01b0\u1ee3t qua ranh gi\u1edbi truy\u1ec1n th\u1ed1ng \u0111\u1ec3 kh\u00e1m ph\u00e1 nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi. <strong>Xu h\u01b0\u1edbng marketing<\/strong> n\u00e0y th\u1ec3 hi\u1ec7n qua vi\u1ec7c c\u00e1c doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m c\u1ed1t l\u00f5i m\u00e0 c\u00f2n t\u00ecm c\u00e1ch m\u1edf r\u1ed9ng sang nh\u1eefng l\u0129nh v\u1ef1c m\u1edbi, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0110\u1ed5i m\u1edbi: T\u1eeb chi\u1ebfn l\u01b0\u1ee3c gia t\u0103ng \u0111\u1ebfn \u0111\u1ed9t ph\u00e1<\/h3>\n\n\n\n<p>S\u1ef1 \u0111\u1ed5i m\u1edbi kh\u00f4ng c\u00f2n gi\u1edbi h\u1ea1n trong vi\u1ec7c c\u1ea3i ti\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3. Thay v\u00e0o \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang ch\u1ee7 \u0111\u1ed9ng m\u1edf r\u1ed9ng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a m\u00ecnh sang c\u00e1c danh m\u1ee5c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo c\u00e1ch gia t\u0103ng d\u1ea7n d\u1ea7n, nh\u01b0 vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a s\u1ea3n ph\u1ea9m, ho\u1eb7c mang t\u00ednh \u0111\u1ed9t ph\u00e1, t\u00f9y thu\u1ed9c v\u00e0o kh\u1ea3 n\u0103ng ch\u1ea5p nh\u1eadn r\u1ee7i ro c\u1ee7a t\u1eebng doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, th\u01b0\u01a1ng hi\u1ec7u Oreo v\u00e0 Ferrero \u0111\u00e3 b\u01b0\u1edbc v\u00e0o th\u1ecb tr\u01b0\u1eddng kem, m\u1edf r\u1ed9ng ph\u1ea1m vi \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u00ecnh \u0111\u1ebfn nh\u1eefng d\u1ecbp ti\u00eau d\u00f9ng ho\u00e0n to\u00e0n m\u1edbi. Trong khi \u0111\u00f3, Oral B \u0111ang t\u00ecm c\u00e1ch gia t\u0103ng s\u1ef1 hi\u1ec7n di\u1ec7n trong ph\u00f2ng t\u1eafm, c\u00f2n Samsung l\u1ea1i g\u00e2y b\u1ea5t ng\u1edd v\u1edbi vi\u1ec7c m\u1edf c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i t\u1ea1i M\u1ef9 \u2013 m\u1ed9t b\u01b0\u1edbc \u0111i xa kh\u1ecfi l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 c\u1ed1t l\u00f5i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng khi \u0111\u1ed5i m\u1edbi<\/h3>\n\n\n\n<p>M\u1eb7c d\u00f9 vi\u1ec7c m\u1edf r\u1ed9ng mang l\u1ea1i ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng l\u1edbn, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n. M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 c\u1ea7n l\u01b0u \u00fd bao g\u1ed3m:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>T\u00ednh gia t\u0103ng<\/strong>: \u0110\u1ed5i m\u1edbi c\u1ea7n mang l\u1ea1i doanh thu b\u1ed5 sung cho th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3ng th\u1eddi gia t\u0103ng gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>R\u1ee7i ro<\/strong>: M\u1edf r\u1ed9ng sang l\u0129nh v\u1ef1c m\u1edbi lu\u00f4n \u0111i k\u00e8m r\u1ee7i ro, \u0111\u1eb7c bi\u1ec7t khi th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a c\u00f3 kinh nghi\u1ec7m trong ng\u00e0nh.<\/li>\n\n\n\n<li><strong>C\u01a1 h\u1ed9i<\/strong>: C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n hi\u1ec3u r\u00f5 ti\u1ec1m n\u0103ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1edbi \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c l\u1ee3i \u00edch d\u00e0i h\u1ea1n.<\/li>\n\n\n\n<li><strong>M\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u<\/strong>: Vi\u1ec7c m\u1edf r\u1ed9ng c\u1ea7n ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u, gi\u00fap x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 k\u1ebft n\u1ed1i b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">S\u1ed1 li\u1ec7u minh h\u1ecda xu h\u01b0\u1edbng marketing n\u00e0y<\/h3>\n\n\n\n<p>C\u00e1c nghi\u00ean c\u1ee9u cho th\u1ea5y, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u00ecm ki\u1ebfm kh\u00f4ng gian m\u1edbi c\u00f3 c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng g\u1ea5p \u0111\u00f4i so v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 t\u1eadp trung v\u00e0o th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u1ed1ng. \u0110\u00e2y l\u00e0 minh ch\u1ee9ng r\u00f5 r\u00e0ng cho th\u1ea5y vi\u1ec7c \u0111\u1ed5i m\u1edbi kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng m\u00e0 c\u00f2n l\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ea7n \u0111\u1ec3 ph\u00e1t tri\u1ec3n trong d\u00e0i h\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">G\u1ee3i \u00fd chi\u1ebfn l\u01b0\u1ee3c cho th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>\u0110\u1ec3 th\u00e0nh c\u00f4ng trong <strong>xu h\u01b0\u1edbng marketing<\/strong> n\u00e0y, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u00e1p d\u1ee5ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c sau:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm kh\u00f4ng gian m\u1edbi<\/strong>: Kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n trong ng\u00e0nh hi\u1ec7n t\u1ea1i, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean m\u1edf r\u1ed9ng sang nh\u1eefng l\u0129nh v\u1ef1c c\u00f3 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng.<\/li>\n\n\n\n<li><strong>\u0110\u00e1nh gi\u00e1 k\u1ef9 l\u01b0\u1ee1ng c\u01a1 h\u1ed9i<\/strong>: Tr\u01b0\u1edbc khi m\u1edf r\u1ed9ng, c\u1ea7n ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 v\u00e0 nhu c\u1ea7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o quy\u1ebft \u0111\u1ecbnh ph\u00f9 h\u1ee3p.<\/li>\n\n\n\n<li><strong>Hi\u1ec3u r\u00f5 m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u<\/strong>: Vi\u1ec7c \u0111\u1ed5i m\u1edbi ch\u1ec9 hi\u1ec7u qu\u1ea3 khi ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li><strong>S\u1eb5n s\u00e0ng ch\u1ea5p nh\u1eadn r\u1ee7i ro<\/strong>: \u0110\u1ed5i m\u1edbi lu\u00f4n \u0111i k\u00e8m v\u1edbi r\u1ee7i ro, nh\u01b0ng \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n n\u1ebfu \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd t\u1ed1t.<\/li>\n\n\n\n<li><strong>Li\u00ean t\u1ee5c \u0111\u1ed5i m\u1edbi<\/strong>: Th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i li\u00ean t\u1ee5c, do \u0111\u00f3 th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n kh\u00f4ng ng\u1eebng c\u1ea3i ti\u1ebfn \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u m\u1edbi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">T\u01b0\u01a1ng lai c\u1ee7a \u0111\u1ed5i m\u1edbi trong marketing<\/h3>\n\n\n\n<p>&#8220;V\u01b0\u1ee3t qua gi\u1edbi h\u1ea1n c\u1ee7a s\u1ef1 \u0111\u1ed5i m\u1edbi&#8221; kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng m\u00e0 c\u00f2n l\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong th\u1eddi \u0111\u1ea1i c\u1ea1nh tranh kh\u1ed1c li\u1ec7t. Vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 khai th\u00e1c c\u00e1c kh\u00f4ng gian m\u1edbi kh\u00f4ng ch\u1ec9 gi\u00fap gia t\u0103ng doanh thu m\u00e0 c\u00f2n m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean nh\u1eefng n\u1ec1n t\u1ea3ng ho\u00e0n to\u00e0n m\u1edbi.<\/p>\n\n\n\n<p>Trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng kinh doanh kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i, <strong>xu h\u01b0\u1edbng marketing<\/strong> n\u00e0y nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a s\u1ef1 linh ho\u1ea1t v\u00e0 kh\u1ea3 n\u0103ng th\u00edch nghi. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u s\u1eb5n s\u00e0ng \u0111\u1ed9t ph\u00e1 v\u00e0 ch\u1ea5p nh\u1eadn r\u1ee7i ro s\u1ebd c\u00f3 c\u01a1 h\u1ed9i d\u1eabn \u0111\u1ea7u, t\u1ea1o d\u1ef1ng v\u1ecb th\u1ebf b\u1ec1n v\u1eefng v\u00e0 th\u00e0nh c\u00f4ng trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.10. Xu h\u01b0\u1edbng marketing 10: S\u1ee9c h\u00fat m\u1ea1nh m\u1ebd t\u1eeb livestreaming<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-10.jpg\" alt=\"Xu h\u01b0\u1edbng marketing 10: S\u1ee9c h\u00fat m\u1ea1nh m\u1ebd t\u1eeb livestreaming\" class=\"wp-image-58559\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-10.jpg 1920w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-10-300x169.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-10-768x432.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/10-xu-huong-marketing-dang-chu-y-trong-nam-2025-10-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Mua s\u1eafm livestream t\u0103ng 10-15% t\u00e0i s\u1ea3n d\u00e0i h\u1ea1n cho th\u01b0\u01a1ng hi\u1ec7u l\u1edbn v\u00e0 30% s\u1ef1 quan t\u00e2m t\u1ee9c th\u1eddi cho th\u01b0\u01a1ng hi\u1ec7u nh\u1ecf.<\/em><\/p>\n\n\n\n<p>Trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a, livestreaming \u0111ang n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng, kh\u00f4ng ch\u1ec9 gi\u00fap th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 s\u00e2u s\u1eafc gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng. <strong>Xu h\u01b0\u1edbng marketing<\/strong> n\u00e0y \u0111ang t\u1ea1o n\u00ean s\u1ef1 b\u00f9ng n\u1ed5 trong th\u01b0\u01a1ng m\u1ea1i v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eb7c bi\u1ec7t t\u1ea1i nh\u1eefng th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u01b0 Trung Qu\u1ed1c \u2013 n\u01a1i livestreaming \u0111\u00e3 thu h\u00fat h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Livestreaming: K\u1ebft h\u1ee3p gi\u1ea3i tr\u00ed v\u00e0 th\u01b0\u01a1ng m\u1ea1i<\/h3>\n\n\n\n<p>Livestreaming kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t k\u00eanh b\u00e1n h\u00e0ng, m\u00e0 c\u00f2n l\u00e0 n\u1ec1n t\u1ea3ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u1edbi s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Taobao Live, Douyin v\u00e0 TikTok Shop, th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c ti\u1ebfp (live-commerce) \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb. Theo <a href=\"https:\/\/www.mckinsey.com\/capabilities\/mckinsey-digital\/our-insights\/its-showtime-how-live-commerce-is-transforming-the-shopping-experience\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.mckinsey.com\/capabilities\/mckinsey-digital\/our-insights\/its-showtime-how-live-commerce-is-transforming-the-shopping-experience\" rel=\"noreferrer noopener nofollow\"><strong>McKinsey<\/strong><\/a>, doanh s\u1ed1 t\u1eeb livestreaming c\u00f3 th\u1ec3 chi\u1ebfm t\u1edbi 20% t\u1ed5ng doanh s\u1ed1 b\u00e1n l\u1ebb t\u1ea1i Trung Qu\u1ed1c v\u00e0o n\u0103m 2026. \u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ch\u00ednh \u2013 Gen Z v\u00e0 Millennials \u2013 kh\u00f4ng ch\u1ec9 t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n mong mu\u1ed1n s\u1ef1 t\u01b0\u01a1ng t\u00e1c th\u00fa v\u1ecb, h\u1ea5p d\u1eabn.<\/p>\n\n\n\n<p>M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m <strong>Made by Mitchell<\/strong>, \u0111\u1ea1t doanh s\u1ed1 1 tri\u1ec7u USD ch\u1ec9 trong 12 gi\u1edd t\u1ea1i m\u1ed9t s\u1ef1 ki\u1ec7n tr\u00ean TikTok Shop \u1edf Anh. \u0110i\u1ec1u n\u00e0y minh ch\u1ee9ng cho ti\u1ec1m n\u0103ng c\u1ee7a livestreaming trong vi\u1ec7c th\u00fac \u0111\u1ea9y \u00fd \u0111\u1ecbnh mua h\u00e0ng ng\u1eafn h\u1ea1n v\u00e0 x\u00e2y d\u1ef1ng s\u1ef1 g\u1eafn b\u00f3 l\u00e2u d\u00e0i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u1ea7m quan tr\u1ecdng c\u1ee7a livestreaming trong xu h\u01b0\u1edbng marketing<\/h3>\n\n\n\n<p>Livestreaming \u0111ang thay \u0111\u1ed5i c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng, v\u1edbi m\u1ed9t lo\u1ea1t l\u1ee3i \u00edch v\u01b0\u1ee3t xa k\u00eanh b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>T\u0103ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong>: \u0110\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1eeba v\u00e0 nh\u1ecf, livestreaming c\u00f3 th\u1ec3 t\u0103ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u l\u00ean t\u1edbi 23%, \u0111\u1ed3ng th\u1eddi th\u00fac \u0111\u1ea9y s\u1ef1 quan t\u00e2m ngay l\u1eadp t\u1ee9c l\u00ean \u0111\u1ebfn 30%.<\/li>\n\n\n\n<li><strong>\u0110\u1ea9y m\u1ea1nh gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n<\/strong>: C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng livestreaming \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng, mang l\u1ea1i t\u0103ng tr\u01b0\u1edfng t\u1eeb 10% \u0111\u1ebfn 15%.<\/li>\n\n\n\n<li><strong>Kh\u1ea3 n\u0103ng \u00e1p d\u1ee5ng \u0111a d\u1ea1ng<\/strong>: Kh\u00f4ng ch\u1ec9 ph\u00f9 h\u1ee3p v\u1edbi h\u00e0ng ti\u00eau d\u00f9ng nhanh, livestreaming c\u00f2n c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng cho c\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p nh\u01b0 \u00f4 t\u00f4 ho\u1eb7c th\u1eddi trang.<\/li>\n\n\n\n<li><strong>X\u00e2y d\u1ef1ng l\u00f2ng tin<\/strong>: Livestreaming t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u k\u1ec3 c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn, t\u1ea1o d\u1ef1ng l\u00f2ng tin v\u00e0 m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u t\u1eadn d\u1ee5ng livestreaming hi\u1ec7u qu\u1ea3?<\/h3>\n\n\n\n<p>\u0110\u1ec3 th\u00e0nh c\u00f4ng trong <strong>xu h\u01b0\u1edbng marketing<\/strong> n\u00e0y, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c livestreaming ph\u00f9 h\u1ee3p:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>T\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn<\/strong>: S\u1eed d\u1ee5ng c\u00e1c c\u00e2u chuy\u1ec7n s\u00e1ng t\u1ea1o, th\u00fa v\u1ecb \u0111\u1ec3 thu h\u00fat kh\u00e1n gi\u1ea3 v\u00e0 gi\u1eef ch\u00e2n h\u1ecd trong su\u1ed1t bu\u1ed5i livestream. Host c\u1ea7n x\u00e2y d\u1ef1ng n\u1ed9i dung t\u1ef1 nhi\u00ean, g\u1ea7n g\u0169i v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho ng\u01b0\u1eddi xem.<\/li>\n\n\n\n<li><strong>\u0110\u1eb7t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng<\/strong>: T\u00f9y thu\u1ed9c v\u00e0o t\u00ecnh h\u00ecnh kinh doanh, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 ch\u1ecdn m\u1ee5c ti\u00eau t\u0103ng nh\u1eadn th\u1ee9c, th\u00fac \u0111\u1ea9y doanh s\u1ed1 ho\u1eb7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>T\u1ed1i \u01b0u h\u00f3a ch\u1ec9 s\u1ed1<\/strong>: Kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 h\u00e0nh vi (nh\u01b0 s\u1ed1 l\u01b0\u1ee3t xem hay doanh s\u1ed1), m\u00e0 c\u00f2n quan t\u00e2m \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 m\u1ee9c \u0111\u1ed9 ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li><strong>Th\u1eed nghi\u1ec7m v\u00e0 \u0111i\u1ec1u ch\u1ec9nh<\/strong>: C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n th\u1eed nghi\u1ec7m nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng livestreaming kh\u00e1c nhau, sau \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf.<\/li>\n\n\n\n<li><strong>\u0110a d\u1ea1ng h\u00f3a \u1ee9ng d\u1ee5ng<\/strong>: M\u1edf r\u1ed9ng livestreaming sang c\u00e1c danh m\u1ee5c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi \u0111\u1ec3 khai th\u00e1c t\u1ed1i \u0111a ti\u1ec1m n\u0103ng.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">T\u01b0\u01a1ng lai c\u1ee7a livestreaming trong chi\u1ebfn l\u01b0\u1ee3c marketing<\/h3>\n\n\n\n<p>&#8220;Ph\u00e1t tr\u1ef1c ti\u1ebfp: S\u1ed1ng \u0111\u1ed9ng v\u00e0 b\u00f9ng n\u1ed5&#8221; \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1. V\u1edbi kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1, livestreaming kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng t\u1ea1m th\u1eddi m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c <strong>xu h\u01b0\u1edbng marketing<\/strong> c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n<p>Vi\u1ec7c n\u1eafm b\u1eaft c\u01a1 h\u1ed9i t\u1eeb livestreaming v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c b\u00e0i b\u1ea3n s\u1ebd gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 t\u0103ng tr\u01b0\u1edfng doanh thu m\u00e0 c\u00f2n c\u1ee7ng c\u1ed1 l\u00f2ng tin v\u00e0 s\u1ef1 y\u00eau m\u1ebfn t\u1eeb kh\u00e1ch h\u00e0ng. Trong t\u01b0\u01a1ng lai, livestreaming h\u1ee9a h\u1eb9n s\u1ebd ti\u1ebfp t\u1ee5c l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng, gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. T\u1ea1m k\u1ebft v\u1ec1 xu h\u01b0\u1edbng Marketing 2025<\/h2>\n\n\n\n<p>Xu h\u01b0\u1edbng marketing 2025 ph\u1ea3n \u00e1nh s\u1ef1 thay \u0111\u1ed5i m\u1ea1nh m\u1ebd trong c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, v\u1edbi tr\u1ecdng t\u00e2m l\u00e0 c\u00f4ng ngh\u1ec7, c\u00e1 nh\u00e2n h\u00f3a v\u00e0 t\u00ednh b\u1ec1n v\u1eefng. C\u00e1c doanh nghi\u1ec7p c\u1ea7n linh ho\u1ea1t \u1ee9ng d\u1ee5ng video to\u00e0n di\u1ec7n, Generative AI, v\u00e0 m\u1ea1ng l\u01b0\u1edbi truy\u1ec1n th\u00f4ng b\u00e1n l\u1ebb, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng l\u00f2ng tin qua c\u1ed9ng \u0111\u1ed3ng s\u00e1ng t\u1ea1o v\u00e0 nh\u1eefng cam k\u1ebft b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p>\u0110\u1ed5i m\u1edbi v\u00e0 th\u00edch nghi s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t. Ch\u1ec9 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u bi\u1ebft c\u00e1ch k\u1ebft h\u1ee3p c\u00f4ng ngh\u1ec7 v\u1edbi gi\u00e1 tr\u1ecb th\u1ef1c ti\u1ec5n v\u00e0 k\u1ebft n\u1ed1i ch\u00e2n th\u00e0nh v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng.<\/p>\n\n\n\n<p><strong><em>N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t<\/em><\/strong>&#8230;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/digital-marketing-tong-the\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>D\u1ecbch v\u1ee5 Total Digital Marketing c\u1ee7a Sao Kim<\/strong><\/a> s\u1ebd l\u00e0 ng\u01b0\u1eddi \u0111\u1ed3ng h\u00e0nh ho\u00e0n h\u1ea3o, gi\u00fap b\u1ea1n k\u1ebft h\u1ee3p c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1eb1m t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1ef1c ti\u1ec5n v\u00e0 k\u1ebft n\u1ed1i ch\u00e2n th\u00e0nh v\u1edbi kh\u00e1ch h\u00e0ng.<\/em><\/p>\n\n\n\n<p>SAOKIM BRANDING \u2013 Branding Agency \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng nh\u1ea5t<\/p>\n\n\n\n<p>Tel: 0964.699.499<\/p>\n\n\n\n<p>Website:&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/\">www.saokim.com.vn<\/a><\/p>\n\n\n\n<p>Email: info@saokim.com.vn<\/p>\n\n\n\n<p>Facebook:&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\">Sao Kim Branding<\/a><\/p>\n\n\n\n<p>Case study Behance:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\">Sao Kim Branding<\/a><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kh\u00e1m ph\u00e1 10 xu h\u01b0\u1edbng marketing n\u1ed5i b\u1eadt n\u0103m 2025 theo b\u00e1o c\u00e1o Kantar: Video to\u00e0n di\u1ec7n, AI, t\u00ednh b\u1ec1n v\u1eefng v\u00e0 c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u trong th\u1ecb tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng.<\/p>\n","protected":false},"author":37,"featured_media":58561,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-58355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":364,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/58355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=58355"}],"version-history":[{"count":5,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/58355\/revisions"}],"predecessor-version":[{"id":58624,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/58355\/revisions\/58624"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/58561"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=58355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=58355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=58355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}