{"id":58756,"date":"2025-02-10T16:43:05","date_gmt":"2025-02-10T09:43:05","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=58756"},"modified":"2025-02-11T11:47:16","modified_gmt":"2025-02-11T04:47:16","slug":"chien-luoc-tai-dinh-vi-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/chien-luoc-tai-dinh-vi-thuong-hieu\/","title":{"rendered":"T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u: \u0110\u1ed5i m\u1edbi \u0111\u1ec3 th\u00edch nghi v\u00e0 d\u1eabn \u0111\u1ea7u"},"content":{"rendered":"\n<p><strong>T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> kh\u00f4ng ch\u1ec9 l\u00e0 thay \u0111\u1ed5i h\u00ecnh \u1ea3nh, m\u00e0 c\u00f2n l\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p th\u00edch nghi v\u00e0 d\u1eabn \u0111\u1ea7u trong th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng. Khi kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i, \u0111\u1ed1i th\u1ee7 ng\u00e0y c\u00e0ng m\u1ea1nh, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee9ng y\u00ean s\u1ebd d\u1ea7n m\u1ea5t \u0111i s\u1ee9c h\u00fat.<\/p>\n\n\n\n<p>V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 nh\u1eadn bi\u1ebft th\u1eddi \u0111i\u1ec3m c\u1ea7n t\u00e1i \u0111\u1ecbnh v\u1ecb? Nh\u1eefng b\u01b0\u1edbc \u0111i n\u00e0o gi\u00fap th\u01b0\u01a1ng hi\u1ec7u l\u1ed9t x\u00e1c th\u00e0nh c\u00f4ng? H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 trong b\u00e0i vi\u1ebft n\u00e0y.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2025\/02\/tai-dinh-vi-thuong-hieu.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u\n\" class=\"wp-image-58841\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2025\/02\/tai-dinh-vi-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2025\/02\/tai-dinh-vi-thuong-hieu-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2025\/02\/tai-dinh-vi-thuong-hieu-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1. T\u1ea7m quan tr\u1ecdng c\u1ee7a t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p><em>\u201cLi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u00e3 th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi k\u1ef3 v\u1ecdng c\u1ee7a th\u1ecb tr\u01b0\u1eddng ng\u00e0y nay?\u201d<\/em><\/p>\n\n\n\n<p>Trong th\u1ebf gi\u1edbi kinh doanh hi\u1ec7n \u0111\u1ea1i, <strong>\u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c m\u00e0 c\u00f2n l\u00e0 n\u1ec1n t\u1ea3ng gi\u00fap doanh nghi\u1ec7p kh\u1eb3ng \u0111\u1ecbnh ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u00e2y l\u00e0 c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o d\u1ea5u \u1ea5n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng v\u1edbi \u0111\u1ed1i th\u1ee7 v\u00e0 truy\u1ec1n t\u1ea3i nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i.<\/p>\n\n\n\n<p><strong>S\u1ef1 thay \u0111\u1ed5i kh\u00f4ng ng\u1eebng c\u1ee7a th\u1ecb tr\u01b0\u1eddng<\/strong><\/p>\n\n\n\n<p>Th\u1ecb tr\u01b0\u1eddng lu\u00f4n v\u1eadn \u0111\u1ed9ng, k\u00e9o theo s\u1ef1 thay \u0111\u1ed5i trong:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng<\/li>\n\n\n\n<li>H\u00e0nh vi kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>M\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n\n\n\n<p>N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng k\u1ecbp th\u00edch nghi, s\u1ee9c h\u00fat s\u1ebd d\u1ea7n gi\u1ea3m s\u00fat. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fd do <strong>t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng, gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 theo k\u1ecbp xu h\u01b0\u1edbng m\u00e0 c\u00f2n d\u1eabn \u0111\u1ea7u trong cu\u1ed9c \u0111ua chinh ph\u1ee5c l\u00f2ng tin kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 x\u00f3a b\u1ecf qu\u00e1 kh\u1ee9<\/strong><\/p>\n\n\n\n<p>T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng l\u1ea1i t\u1eeb \u0111\u1ea7u, m\u00e0 l\u00e0 <strong>h\u00e0nh tr\u00ecnh tinh ch\u1ec9nh v\u00e0 n\u00e2ng c\u1ea5p<\/strong> h\u00ecnh \u1ea3nh, th\u00f4ng \u0111i\u1ec7p v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00f4i khi, ch\u1ec9 c\u1ea7n m\u1ed9t thay \u0111\u1ed5i nh\u1ecf trong c\u00e1ch truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn.<\/p>\n\n\n\n<p><strong>Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng \u0111\u00e3 l\u00e0m g\u00ec?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>McDonald&#8217;s<\/strong> kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 chu\u1ed7i \u0111\u1ed3 \u0103n nhanh gi\u00e1 r\u1ebb m\u00e0 \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m hi\u1ec7n \u0111\u1ea1i v\u1edbi c\u00e1c l\u1ef1a ch\u1ecdn th\u1ef1c ph\u1ea9m l\u00e0nh m\u1ea1nh h\u01a1n.<\/li>\n\n\n\n<li><strong>American Red Cross<\/strong> \u0111\u00e3 th\u1ef1c hi\u1ec7n t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong th\u1eddi k\u1ef3 suy tho\u00e1i kinh t\u1ebf, gi\u00fap h\u1ecd v\u01b0\u1ee3t qua kh\u1ee7ng ho\u1ea3ng v\u00e0 n\u00e2ng cao doanh thu \u0111\u00e1ng k\u1ec3.<\/li>\n<\/ul>\n\n\n\n<p><strong>Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng thay \u0111\u1ed5i?<\/strong><\/p>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ef1c s\u1ef1 ph\u1ea3n \u00e1nh \u0111\u00fang mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng? B\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ed5i m\u1edbi \u0111\u1ec3 b\u1ee9t ph\u00e1 hay s\u1ebd \u0111\u1ee9ng y\u00ean v\u00e0 d\u1ea7n tr\u1edf n\u00ean l\u1ed7i th\u1eddi?<\/p>\n\n\n\n<p><strong><em>T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c m\u00e0 l\u00e0 m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t gi\u00fap doanh nghi\u1ec7p v\u01b0\u01a1n t\u1edbi nh\u1eefng t\u1ea7m cao m\u1edbi. Ngay t\u1eeb b\u00e2y gi\u1edd, \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n vi\u1ebft n\u00ean ch\u01b0\u01a1ng ti\u1ebfp theo \u0111\u1ea7y \u1ea5n t\u01b0\u1ee3ng trong h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n.<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. D\u1ea5u hi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n t\u00e1i \u0111\u1ecbnh v\u1ecb<\/h2>\n\n\n\n<p>Kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u1ea7n t\u00e1i \u0111\u1ecbnh v\u1ecb, nh\u01b0ng c\u00f3 nh\u1eefng th\u1eddi \u0111i\u1ec3m, th\u1ecb tr\u01b0\u1eddng s\u1ebd \u0111\u01b0a ra nh\u1eefng t\u00edn hi\u1ec7u r\u00f5 r\u00e0ng r\u1eb1ng \u0111\u00e3 \u0111\u1ebfn l\u00fac ph\u1ea3i thay \u0111\u1ed5i. H\u00e3y t\u1ef1 h\u1ecfi: <strong>Li\u1ec7u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111ang g\u1eb7p ph\u1ea3i nh\u1eefng d\u1ea5u hi\u1ec7u n\u00e0y?<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.1. Th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nhu c\u1ea7u kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p:<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng lu\u00f4n thay \u0111\u1ed5i \u2013 t\u1eeb s\u1edf th\u00edch, th\u00f3i quen mua s\u1eafm, \u0111\u1ebfn k\u1ef3 v\u1ecdng v\u1ec1 gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i. N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u1eabn duy tr\u00ec nh\u1eefng th\u00f4ng \u0111i\u1ec7p c\u0169, kh\u00f4ng ph\u1ea3n \u00e1nh \u0111\u00fang xu h\u01b0\u1edbng hi\u1ec7n t\u1ea1i, kh\u00e1ch h\u00e0ng s\u1ebd d\u1ec5 d\u00e0ng chuy\u1ec3n h\u01b0\u1edbng sang nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/p>\n\n\n\n<p><em><strong>V\u00ed d\u1ee5:<\/strong><\/em> Th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m Vi\u1ec7t Nam g\u1ea7n \u0111\u00e2y \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 chuy\u1ec3n d\u1ecbch m\u1ea1nh m\u1ebd t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00f3ng g\u00f3i th\u00f4ng th\u01b0\u1eddng sang th\u1ef1c ph\u1ea9m h\u1eefu c\u01a1, l\u00e0nh m\u1ea1nh. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u00edch \u1ee9ng nhanh ch\u00f3ng s\u1ebd m\u1ea5t \u0111i s\u1ee9c h\u00fat.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1edbi:<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Khi c\u00f3 nh\u1eefng \u0111\u1ed1i th\u1ee7 m\u1edbi gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng v\u1edbi h\u00ecnh \u1ea3nh hi\u1ec7n \u0111\u1ea1i v\u00e0 th\u00f4ng \u0111i\u1ec7p h\u1ea5p d\u1eabn h\u01a1n, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i xem x\u00e9t l\u1ea1i \u0111\u1ec3 tr\u00e1nh b\u1ecb lu m\u1edd.<\/p>\n\n\n\n<p><em>V\u00ed d\u1ee5:<\/em> Trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb, khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng hay \u0110i\u1ec7n M\u00e1y Xanh \u0111\u1ed5i m\u1edbi c\u00e1ch truy\u1ec1n t\u1ea3i h\u00ecnh \u1ea3nh tr\u1ebb trung h\u01a1n, c\u00e1c \u0111\u1ed1i th\u1ee7 nh\u1ecf h\u01a1n bu\u1ed9c ph\u1ea3i thay \u0111\u1ed5i \u0111\u1ec3 theo k\u1ecbp cu\u1ed9c ch\u01a1i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.2. Th\u01b0\u01a1ng hi\u1ec7u l\u1ed7i th\u1eddi<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kh\u00f4ng b\u1eaft k\u1ecbp xu h\u01b0\u1edbng hi\u1ec7n \u0111\u1ea1i:<\/strong><\/li>\n<\/ul>\n\n\n\n<p>N\u1ebfu kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n mang t\u00ednh c\u0169 k\u1ef9, kh\u00f4ng theo k\u1ecbp th\u1eddi \u0111\u1ea1i, vi\u1ec7c t\u00e1i \u0111\u1ecbnh v\u1ecb l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 kh\u00f4i ph\u1ee5c h\u00ecnh \u1ea3nh.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u thi\u1ebfu s\u1ef1 li\u00ean k\u1ebft:<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Khi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 nhi\u1ec1u d\u00f2ng s\u1ea3n ph\u1ea9m ho\u1eb7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng nh\u01b0ng th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i kh\u00f4ng c\u00f2n \u0111\u1ed3ng nh\u1ea5t, kh\u00e1ch h\u00e0ng s\u1ebd g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c hi\u1ec3u b\u1ea1n \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>V\u00ed d\u1ee5: <\/strong><\/li>\n<\/ul>\n\n\n\n<p>T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 qu\u00e1 tr\u00ecnh thay \u0111\u1ed5i h\u00ecnh \u1ea3nh v\u1ed1n c\u00f3 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1edbi. Kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 l\u00e0m m\u1edbi nh\u1eadn di\u1ec7n, t\u00e1i \u0111\u1ecbnh v\u1ecb c\u00f2n mang \u00fd ngh\u0129a chi\u1ebfn l\u01b0\u1ee3c, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u th\u00edch nghi v\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n<p>M\u1ed9t v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u t\u1ea1i Vi\u1ec7t Nam l\u00e0 c\u00e1c ng\u00e2n h\u00e0ng \u0111\u00e3 thay \u0111\u1ed5i nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u sau kh\u1ee7ng ho\u1ea3ng t\u00e0i ch\u00ednh 2008 \u0111\u1ec3 kh\u00f4i ph\u1ee5c ni\u1ec1m tin kh\u00e1ch h\u00e0ng. Ng\u00e2n h\u00e0ng \u00c1 Ch\u00e2u (ACB) chuy\u1ec3n h\u01b0\u1edbng tr\u1ebb trung h\u01a1n, trong khi Maritime Bank (nay l\u00e0 MSB) th\u1ef1c hi\u1ec7n hai l\u1ea7n thay \u0111\u1ed5i logo v\u00e0 t\u00ean th\u01b0\u01a1ng hi\u1ec7u, nh\u1ea5n m\u1ea1nh t\u00ednh hi\u1ec7n \u0111\u1ea1i v\u00e0 th\u00e2n thi\u1ec7n, \u0111i k\u00e8m chi\u1ebfn l\u01b0\u1ee3c c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.3. Hi\u1ec7u qu\u1ea3 kinh doanh suy gi\u1ea3m <\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Doanh thu gi\u1ea3m:<\/strong><\/li>\n<\/ul>\n\n\n\n<p>S\u1ef1 s\u1ee5t gi\u1ea3m doanh thu c\u00f3 th\u1ec3 l\u00e0 h\u1ed3i chu\u00f4ng c\u1ea3nh b\u00e1o r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f2n \u0111\u1ee7 s\u1ee9c h\u1ea5p d\u1eabn v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><em>V\u00ed d\u1ee5:<\/em> Old Spice \u2013 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ch\u0103m s\u00f3c nam gi\u1edbi, t\u1eebng \u0111\u1ed1i m\u1eb7t v\u1edbi doanh s\u1ed1 gi\u1ea3m m\u1ea1nh tr\u01b0\u1edbc khi h\u1ecd quy\u1ebft \u0111\u1ecbnh t\u00e1i \u0111\u1ecbnh v\u1ecb h\u00ecnh \u1ea3nh m\u1ea1nh m\u1ebd v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o t\u00e1o b\u1ea1o, thu h\u00fat l\u1edbp kh\u00e1ch h\u00e0ng tr\u1ebb.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u1ea5t kh\u00e1ch h\u00e0ng trung th\u00e0nh:<\/strong><\/li>\n<\/ul>\n\n\n\n<p>N\u1ebfu kh\u00e1ch h\u00e0ng trung th\u00e0nh \u0111ang d\u1ea7n r\u1eddi xa, \u0111\u00e2y l\u00e0 l\u00fac \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb. Li\u1ec7u b\u1ea1n c\u00f3 \u0111ang \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u c\u1ee7a h\u1ecd hay kh\u00f4ng?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.4. V\u00ed d\u1ee5 th\u1ef1c t\u1ebf th\u00e0nh c\u00f4ng<\/h3>\n\n\n\n<p><strong>McDonald&#8217;s:<\/strong><strong><br><\/strong>Nh\u1eadn th\u1ea5y s\u1ef1 chuy\u1ec3n d\u1ecbch sang l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh, McDonald\u2019s \u0111\u00e3 th\u00eam c\u00e1c l\u1ef1a ch\u1ecdn th\u1ef1c ph\u1ea9m t\u1ed1t cho s\u1ee9c kh\u1ecfe nh\u01b0 salad v\u00e0 \u0111\u1ed3 \u0103n nh\u1eb9 \u00edt calo v\u00e0o th\u1ef1c \u0111\u01a1n, \u0111\u1ed3ng th\u1eddi l\u00e0m m\u1edbi kh\u00f4ng gian nh\u00e0 h\u00e0ng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng tr\u1ebb.<\/p>\n\n\n\n<p><strong>Gucci:<\/strong><strong><br><\/strong>T\u1eebng \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9 d\u00e0nh cho t\u1ea7ng l\u1edbp trung ni\u00ean, Gucci \u0111\u00e3 t\u00e1i \u0111\u1ecbnh v\u1ecb b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p phong c\u00e1ch th\u1eddi trang tr\u1ebb trung, c\u00e1 t\u00ednh, v\u00e0 ti\u00ean phong h\u01a1n. K\u1ebft qu\u1ea3 l\u00e0 h\u1ecd \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng Millennials v\u00e0 Gen Z, gi\u00fap doanh thu t\u0103ng v\u1ecdt.<\/p>\n\n\n\n<p><strong>Vietnam Airlines:<\/strong><strong><br><\/strong>Vi\u1ec7c \u0111\u1ed5i m\u1edbi logo, h\u00ecnh \u1ea3nh v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u00e3 gi\u00fap Vietnam Airlines t\u1eeb m\u1ed9t h\u00e3ng h\u00e0ng kh\u00f4ng truy\u1ec1n th\u1ed1ng tr\u1edf th\u00e0nh \u0111\u1ea1i di\u1ec7n cao c\u1ea5p cho s\u1ef1 hi\u1ec7n \u0111\u1ea1i v\u00e0 \u0111\u1eb3ng c\u1ea5p tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/p>\n\n\n\n<p><strong>C\u00e2u h\u1ecfi d\u00e0nh cho doanh nghi\u1ec7p:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111ang \u1edf \u0111\u00e2u trong v\u00f2ng \u0111\u1eddi ph\u00e1t tri\u1ec3n?<\/strong><\/li>\n\n\n\n<li><strong>Li\u1ec7u b\u1ea1n c\u00f3 nh\u1eadn th\u1ea5y nh\u1eefng d\u1ea5u hi\u1ec7u tr\u00ean trong doanh nghi\u1ec7p c\u1ee7a m\u00ecnh?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u0110\u00f4i khi, m\u1ed9t s\u1ef1 thay \u0111\u1ed5i nh\u1ecf trong chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t b\u01b0\u1edbc ti\u1ebfn l\u1edbn, \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. <strong>H\u00e3y l\u1eafng nghe nh\u1eefng t\u00edn hi\u1ec7u n\u00e0y \u0111\u1ec3 kh\u00f4ng b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i t\u00e1i \u0111\u1ecbnh v\u1ecb k\u1ecbp th\u1eddi.<\/strong><\/p>\n\n\n<span style=\"--tl-form-height-m:825.375px;--tl-form-height-t:667.594px;--tl-form-height-d:667.594px;\" class=\"tl-placeholder-f-type-shortcode_33383 tl-preload-form\"><span><\/span><\/span>\n\n\n<h2 class=\"wp-block-heading\">3. C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 vi\u1ec7c thay \u0111\u1ed5i logo hay kh\u1ea9u hi\u1ec7u. \u0110\u00f3 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh to\u00e0n di\u1ec7n \u0111\u00f2i h\u1ecfi s\u1ef1 nghi\u00ean c\u1ee9u, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 tri\u1ec3n khai \u0111\u1ed3ng b\u1ed9 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 th\u00edch nghi m\u00e0 c\u00f2n n\u1ed5i b\u1eadt trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.1. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng k\u1ef9 l\u01b0\u1ee1ng<\/h3>\n\n\n\n<p>Kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u n\u00e0o th\u00e0nh c\u00f4ng n\u1ebfu kh\u00f4ng b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c <strong>hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng:<\/strong><\/li>\n<\/ul>\n\n\n\n<p>H\u00e3y \u0111\u1eb7t c\u00e2u h\u1ecfi: Kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i mong \u0111\u1ee3i g\u00ec \u1edf th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n? Nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0o khi\u1ebfn h\u1ecd k\u1ebft n\u1ed1i v\u1edbi b\u1ea1n? Nghi\u00ean c\u1ee9u h\u00e0nh vi, s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c h\u01b0\u1edbng \u0111i ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Xem x\u00e9t c\u00e1ch \u0111\u1ed1i th\u1ee7 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd, nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 y\u1ebfu c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1 c\u01a1 h\u1ed9i \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t.<\/p>\n\n\n\n<p><strong>N\u1eafm b\u1eaft xu h\u01b0\u1edbng m\u1edbi:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1eebng ch\u1ec9 nh\u00ecn v\u00e0o hi\u1ec7n t\u1ea1i \u2013 h\u00e3y theo d\u00f5i c\u00e1c xu h\u01b0\u1edbng trong ng\u00e0nh v\u00e0 d\u1ef1 \u0111o\u00e1n s\u1ef1 thay \u0111\u1ed5i trong nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<p><strong><em>V\u00ed d\u1ee5:<\/em> <\/strong><\/p>\n\n\n\n<p>Trong ng\u00e0nh th\u1eddi trang, xu h\u01b0\u1edbng b\u1ec1n v\u1eefng \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t \u0111i\u1ec3m nh\u1ea5n quan tr\u1ecdng, bu\u1ed9c nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i chuy\u1ec3n \u0111\u1ed5i sang c\u00e1c m\u00f4 h\u00ecnh th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng.<\/p>\n\n\n\n<p><strong>H&amp;M<\/strong> (m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng tr\u00ean to\u00e0n c\u1ea7u), h\u1ecd nh\u1eadn th\u1ea5y \u00e1p l\u1ef1c t\u1eeb th\u1ecb tr\u01b0\u1eddng v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n, H&amp;M \u0111\u00e3 ra m\u1eaft d\u00f2ng s\u1ea3n ph\u1ea9m &#8220;Conscious Collection&#8221;. B\u1ed9 s\u01b0u t\u1eadp n\u00e0y s\u1eed d\u1ee5ng nguy\u00ean li\u1ec7u t\u00e1i ch\u1ebf ho\u1eb7c h\u1eefu c\u01a1 nh\u01b0 b\u00f4ng v\u00e0 polyester t\u00e1i ch\u1ebf, \u0111\u1ed3ng th\u1eddi qu\u1ea3ng b\u00e1 v\u1ec1 s\u1ef1 cam k\u1ebft c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.2. X\u00e1c \u0111\u1ecbnh l\u1ea1i gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/h3>\n\n\n\n<p>T\u00e1i \u0111\u1ecbnh v\u1ecb kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 thay \u0111\u1ed5i to\u00e0n b\u1ed9 th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111\u1ec3 ch\u00fang <strong>ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u1eadp trung v\u00e0o s\u1ef1 kh\u00e1c bi\u1ec7t:<\/strong><strong><br><\/strong>X\u00e1c \u0111\u1ecbnh nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1ed9c \u0111\u00e1o gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt v\u00e0 l\u00e0m r\u00f5 nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y \u1edf \u0111\u1ed1i th\u1ee7.<\/li>\n\n\n\n<li><strong>Ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n:<\/strong><strong><br><\/strong>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u1edbi ph\u1ea3i g\u1eafn li\u1ec1n v\u1edbi t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a doanh nghi\u1ec7p, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 nh\u1ea5t qu\u00e1n v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/li>\n<\/ul>\n\n\n\n<p><em>V\u00ed d\u1ee5:<\/em> Nike lu\u00f4n t\u1eadp trung v\u00e0o tinh th\u1ea7n th\u1ec3 thao v\u00e0 \u0111\u1ed9ng l\u1ef1c &#8220;Just Do It,&#8221; nh\u01b0ng \u0111\u00e3 m\u1edf r\u1ed9ng gi\u00e1 tr\u1ecb n\u00e0y b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o s\u1ef1 \u0111a d\u1ea1ng v\u00e0 bao h\u00e0m trong c\u00e1c chi\u1ebfn d\u1ecbch g\u1ea7n \u0111\u00e2y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.3. Thi\u1ebft k\u1ebf l\u1ea1i th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>M\u1ed9t th\u00f4ng \u0111i\u1ec7p m\u1edbi m\u1ebb v\u00e0 ph\u00f9 h\u1ee3p s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>K\u1ebft n\u1ed1i c\u1ea3m x\u00fac:<\/strong><strong><br><\/strong>H\u00e3y \u0111\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 n\u00f3i v\u1ec1 s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c c\u1ea3m h\u1ee9ng v\u00e0 gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>Ng\u00f4n ng\u1eef v\u00e0 h\u00ecnh \u1ea3nh \u0111\u1ed3ng b\u1ed9:<\/strong><strong><br><\/strong>M\u1ecdi y\u1ebfu t\u1ed1 t\u1eeb l\u1eddi n\u00f3i, m\u00e0u s\u1eafc \u0111\u1ebfn h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u1ea7n th\u1ed1ng nh\u1ea5t \u0111\u1ec3 t\u1ea1o s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 \u0111\u00e1ng nh\u1edb.<\/li>\n\n\n\n<li><strong>R\u00f5 r\u00e0ng v\u00e0 d\u1ec5 hi\u1ec3u:<\/strong><strong><br><\/strong>Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i \u0111\u01a1n gi\u1ea3n, tr\u1ef1c ti\u1ebfp v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3.4. Tri\u1ec3n khai \u0111\u1ed3ng b\u1ed9 tr\u00ean m\u1ecdi k\u00eanh<\/h3>\n\n\n\n<p>Sau khi x\u00e1c \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p v\u00e0 gi\u00e1 tr\u1ecb, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 tri\u1ec3n khai ch\u00fang <strong>\u0111\u1ed3ng b\u1ed9 tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac kh\u00e1ch h\u00e0ng<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>C\u1eadp nh\u1eadt to\u00e0n di\u1ec7n:<\/strong><strong><br><\/strong>T\u1eeb website, t\u00e0i li\u1ec7u marketing, m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u1ebfn bao b\u00ec s\u1ea3n ph\u1ea9m, t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u1ea7n ph\u1ea3n \u00e1nh s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li><strong>\u0110\u00e0o t\u1ea1o n\u1ed9i b\u1ed9:<\/strong><strong><br><\/strong>Nh\u00e2n vi\u00ean ch\u00ednh l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean mang th\u00f4ng \u0111i\u1ec7p m\u1edbi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn kh\u00e1ch h\u00e0ng. \u0110\u1ea3m b\u1ea3o h\u1ecd hi\u1ec3u r\u00f5 v\u00e0 \u0111\u1ed3ng l\u00f2ng v\u1edbi chi\u1ebfn l\u01b0\u1ee3c m\u1edbi.<\/li>\n\n\n\n<li><strong>S\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng m\u1ea1nh m\u1ebd:<\/strong><strong><br><\/strong>K\u1ebft h\u1ee3p qu\u1ea3ng c\u00e1o, s\u1ef1 ki\u1ec7n, v\u00e0 c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 lan t\u1ecfa h\u00ecnh \u1ea3nh m\u1edbi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3.5. \u0110\u00e1nh gi\u00e1 v\u00e0 c\u1ea3i thi\u1ec7n li\u00ean t\u1ee5c<\/h3>\n\n\n\n<p>Vi\u1ec7c t\u00e1i \u0111\u1ecbnh v\u1ecb kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i sau khi tri\u1ec3n khai. Doanh nghi\u1ec7p c\u1ea7n theo d\u00f5i, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh khi c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Theo d\u00f5i ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng:<\/strong><strong><br><\/strong>S\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng, v\u00e0 doanh s\u1ed1 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n\n\n\n<li><strong>Thu th\u1eadp ph\u1ea3n h\u1ed3i:<\/strong><strong><br><\/strong>L\u1eafng nghe \u00fd ki\u1ebfn t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111i\u1ec3m c\u1ea7n c\u1ea3i thi\u1ec7n.<\/li>\n\n\n\n<li><strong>Li\u00ean t\u1ee5c c\u1eadp nh\u1eadt:<\/strong><strong><br><\/strong>Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u1ea7n ph\u00e1t tri\u1ec3n c\u00f9ng v\u1edbi th\u1ecb tr\u01b0\u1eddng, v\u00ec v\u1eady h\u00e3y \u0111\u1ea3m b\u1ea3o chi\u1ebfn l\u01b0\u1ee3c lu\u00f4n \u0111\u01b0\u1ee3c l\u00e0m m\u1edbi \u0111\u1ec3 duy tr\u00ec s\u1ee9c h\u00fat.<\/li>\n<\/ul>\n\n\n\n<p>T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh kh\u00f4ng ng\u1eebng ngh\u1ec9. \u0110\u00f3 l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p <strong>l\u00e0m m\u1edbi b\u1ea3n th\u00e2n, duy tr\u00ec s\u1ef1 c\u1ea1nh tranh v\u00e0 k\u1ebft n\u1ed1i s\u00e2u s\u1eafc h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/strong> M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u00e1i \u0111\u1ecbnh v\u1ecb b\u00e0i b\u1ea3n kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc. <strong>B\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ec3 b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh n\u00e0y ch\u01b0a?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. L\u1ee3i \u00edch c\u1ee7a t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>T\u00e1i \u0111\u1ecbnh v\u1ecb kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c m\u00e0 c\u00f2n l\u00e0 b\u01b0\u1edbc ngo\u1eb7t mang t\u00ednh then ch\u1ed1t gi\u00fap doanh nghi\u1ec7p b\u1ee9t ph\u00e1 trong th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y c\u1ea1nh tranh. Thay \u0111\u1ed5i n\u00e0y, khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch, kh\u00f4ng ch\u1ec9 c\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh m\u00e0 c\u00f2n mang l\u1ea1i nh\u1eefng gi\u00e1 tr\u1ecb to l\u1edbn v\u01b0\u1ee3t ra ngo\u00e0i k\u1ef3 v\u1ecdng ban \u0111\u1ea7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.1. M\u1edf r\u1ed9ng c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u1ec3 m\u00e3i b\u00f3 h\u1eb9p trong nh\u1eefng gi\u1edbi h\u1ea1n \u0111\u00e3 \u0111\u1ecbnh s\u1eb5n. Khi t\u00e1i \u0111\u1ecbnh v\u1ecb, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 l\u00e0m m\u1edbi h\u00ecnh \u1ea3nh m\u00e0 c\u00f2n m\u1edf ra nh\u1eefng con \u0111\u01b0\u1eddng m\u1edbi \u0111\u1ec3 khai th\u00e1c th\u1ecb tr\u01b0\u1eddng. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u00e1i \u0111\u1ecbnh v\u1ecb t\u1ed1t c\u00f3 th\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn v\u1edbi nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng ch\u01b0a t\u1eebng bi\u1ebft \u0111\u1ebfn ho\u1eb7c ch\u01b0a bao gi\u1edd c\u00e2n nh\u1eafc l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p><em>Ch\u1eb3ng h\u1ea1n<\/em>, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c ph\u1ea9m t\u1eebng b\u1ecb xem l\u00e0 \u201cr\u1ebb ti\u1ec1n\u201d c\u00f3 th\u1ec3 t\u00e1i \u0111\u1ecbnh v\u1ecb b\u1eb1ng c\u00e1ch thay \u0111\u1ed5i bao b\u00ec, qu\u1ea3ng b\u00e1 gi\u00e1 tr\u1ecb dinh d\u01b0\u1ee1ng \u0111\u1ec3 tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn cao c\u1ea5p trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<p>Vi\u1ec7c t\u00e1i \u0111\u1ecbnh v\u1ecb kh\u00f4ng ch\u1ec9 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n <strong>t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u1ed9t ph\u00e1<\/strong>. Khi \u0111\u1ecbnh v\u1ecb \u0111\u00fang, doanh nghi\u1ec7p c\u00f3 th\u1ec3 <strong>\u0111\u1ecbnh h\u00ecnh l\u1ea1i nh\u1eadn th\u1ee9c kh\u00e1ch h\u00e0ng<\/strong>, n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, \u0111\u1ec3 th\u00e0nh c\u00f4ng, c\u1ea7n m\u1ed9t <strong>chi\u1ebfn l\u01b0\u1ee3c b\u00e0i b\u1ea3n<\/strong>. M\u1ed9t b\u01b0\u1edbc \u0111i sai c\u00f3 th\u1ec3 l\u00e0m m\u1ea5t \u0111i s\u1ef1 nh\u1eadn di\u1ec7n v\u1ed1n c\u00f3, nh\u01b0ng m\u1ed9t l\u1ed9 tr\u00ecnh <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/xay-dung-thuong-hieu-tong-the\/\" target=\"_blank\" rel=\"noreferrer noopener\">x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3<\/a><\/strong> \u0111\u00fang \u0111\u1eafn s\u1ebd gi\u00fap t\u1ed1i \u01b0u nh\u1eadn di\u1ec7n, n\u00e2ng cao gi\u00e1 tr\u1ecb v\u00e0 d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.2. L\u1ea5y l\u1ea1i ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng d\u1ec5 m\u1ea5t l\u00f2ng tin khi th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f2n \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u ho\u1eb7c d\u00ednh \u0111\u1ebfn nh\u1eefng v\u1ea5n \u0111\u1ec1 ti\u00eau c\u1ef1c. Nh\u01b0ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u00e1i \u0111\u1ecbnh v\u1ecb kh\u00e9o l\u00e9o c\u00f3 th\u1ec3 \u201cph\u1ee5c h\u1ed3i danh ti\u1ebfng,\u201d th\u1eadm ch\u00ed c\u00f2n \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfn xa h\u01a1n tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n\n\n\n<p>Nh\u1eefng n\u1ed7 l\u1ef1c thay \u0111\u1ed5i, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00f4ng khai minh b\u1ea1ch quy tr\u00ecnh s\u1ea3n xu\u1ea5t hay cam k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng v\u01b0\u1ee3t tr\u1ed9i, kh\u00f4ng ch\u1ec9 gi\u00fap x\u00f3a b\u1ecf h\u00ecnh \u1ea3nh ti\u00eau c\u1ef1c m\u00e0 c\u00f2n t\u1ea1o d\u1ef1ng s\u1ef1 g\u1eafn k\u1ebft m\u1edbi v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.3. X\u00e2y d\u1ef1ng m\u1ed9t b\u1ea3n s\u1eafc m\u1edbi m\u1ea1nh m\u1ebd h\u01a1n<\/h3>\n\n\n\n<p>Trong m\u1ed9t th\u1ebf gi\u1edbi n\u01a1i m\u1ecdi th\u1ee9 \u0111\u1ec1u chuy\u1ec3n \u0111\u1ed9ng nhanh, vi\u1ec7c gi\u1eef nguy\u00ean b\u1ea3n s\u1eafc \u0111\u00f4i khi khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean m\u1edd nh\u1ea1t. T\u00e1i \u0111\u1ecbnh v\u1ecb ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed9t c\u00e2u chuy\u1ec7n m\u1edbi \u2013 m\u1ed9t c\u00e2u chuy\u1ec7n kh\u00e1c bi\u1ec7t, \u0111\u1ee7 s\u1ee9c kh\u01a1i d\u1eady s\u1ef1 t\u00f2 m\u00f2 v\u00e0 y\u00eau th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1ed1n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi t\u00ednh truy\u1ec1n th\u1ed1ng c\u00f3 th\u1ec3 t\u1ea1o n\u00ean c\u00fa l\u1ed9t x\u00e1c \u1ea5n t\u01b0\u1ee3ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng phong c\u00e1ch hi\u1ec7n \u0111\u1ea1i, ph\u00e1 c\u00e1ch. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap thu h\u00fat kh\u00e1ch h\u00e0ng tr\u1ebb m\u00e0 c\u00f2n mang l\u1ea1i di\u1ec7n m\u1ea1o m\u1edbi, \u0111\u1ea7y s\u1ee9c s\u1ed1ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.4. K\u00edch ho\u1ea1t s\u1ee9c m\u1ea1nh b\u00ean trong doanh nghi\u1ec7p<\/h3>\n\n\n\n<p>T\u00e1i \u0111\u1ecbnh v\u1ecb kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a marketing m\u00e0 c\u00f2n l\u00e0 s\u1ef1 kh\u1edfi \u0111\u1ed9ng l\u1ea1i t\u01b0 duy v\u00e0 v\u0103n h\u00f3a doanh nghi\u1ec7p. Qu\u00e1 tr\u00ecnh n\u00e0y th\u00fac \u0111\u1ea9y s\u1ef1 s\u00e1ng t\u1ea1o, tinh th\u1ea7n \u0111\u1ed5i m\u1edbi trong n\u1ed9i b\u1ed9, khi\u1ebfn c\u1ea3 t\u1ed5 ch\u1ee9c c\u00f9ng h\u01b0\u1edbng v\u1ec1 m\u1ed9t m\u1ee5c ti\u00eau chung.<\/p>\n\n\n\n<p>S\u1ef1 thay \u0111\u1ed5i trong c\u00e1ch \u0111\u1ecbnh v\u1ecb kh\u00f4ng ch\u1ec9 gi\u00fap nh\u00e2n vi\u00ean t\u1ef1 h\u00e0o h\u01a1n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n gi\u00fap kh\u00e1ch h\u00e0ng nh\u00ecn nh\u1eadn doanh nghi\u1ec7p nh\u01b0 m\u1ed9t t\u1ed5 ch\u1ee9c lu\u00f4n ti\u1ebfn b\u1ed9 v\u00e0 kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.5. T\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa \u0111\u00e1m \u0111\u00f4ng<\/h3>\n\n\n\n<p>Th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng \u0111\u00f4ng \u0111\u00fac, v\u00e0 n\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd d\u1ec5 b\u1ecb lu m\u1edd. T\u00e1i \u0111\u1ecbnh v\u1ecb l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p \u0111\u1ecbnh ngh\u0129a l\u1ea1i v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh \u2013 tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u thay v\u00ec ch\u1ec9 l\u00e0 m\u1ed9t ng\u01b0\u1eddi theo sau.<\/p>\n\n\n\n<p>Th\u00f4ng qua vi\u1ec7c t\u1eadp trung v\u00e0o c\u00e1c gi\u00e1 tr\u1ecb \u0111\u1ed9c nh\u1ea5t ho\u1eb7c khai th\u00e1c nh\u1eefng g\u00f3c nh\u00ecn \u00edt ai ng\u1edd t\u1edbi, b\u1ea1n c\u00f3 th\u1ec3 khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh kh\u00f4ng ch\u1ec9 n\u1ed5i b\u1eadt m\u00e0 c\u00f2n tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn kh\u00f3 thay th\u1ebf trong l\u00f2ng kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. T\u1ed5ng k\u1ebft: T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u2013 B\u01b0\u1edbc \u0111i cho s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng<\/h2>\n\n\n\n<p>T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ch\u00eca kh\u00f3a gi\u00fap doanh nghi\u1ec7p duy tr\u00ec s\u1ef1 ph\u00f9 h\u1ee3p v\u00e0 t\u1ea1o n\u00ean s\u1ee9c b\u1eadt trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i. Th\u00f4ng qua vi\u1ec7c nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng, x\u00e1c \u0111\u1ecbnh l\u1ea1i gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c m\u1ed9t c\u00e1ch \u0111\u1ed3ng b\u1ed9, doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m m\u1edbi h\u00ecnh \u1ea3nh v\u00e0 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong l\u00f2ng kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Qu\u00e1 tr\u00ecnh n\u00e0y kh\u00f4ng ch\u1ec9 mang l\u1ea1i c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, gia t\u0103ng doanh thu, m\u00e0 c\u00f2n gi\u00fap th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 c\u1ee7ng c\u1ed1 ni\u1ec1m tin b\u1ec1n v\u1eefng. V\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn b\u00e0i b\u1ea3n v\u00e0 s\u1ef1 cam k\u1ebft \u0111\u1ed5i m\u1edbi, t\u00e1i \u0111\u1ecbnh v\u1ecb tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng \u0111\u1ec3 doanh nghi\u1ec7p chinh ph\u1ee5c c\u00e1c m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n.<\/p>\n\n\n\n<p>\u0110\u00e3 \u0111\u1ebfn l\u00fac th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1eb5n s\u00e0ng thay \u0111\u1ed5i \u0111\u1ec3 kh\u00f4ng ch\u1ec9 t\u1ed3n t\u1ea1i m\u00e0 c\u00f2n b\u1ee9t ph\u00e1. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u00e1i \u0111\u1ecbnh v\u1ecb \u0111\u00fang \u0111\u1eafn ch\u00ednh l\u00e0 l\u1eddi kh\u1eb3ng \u0111\u1ecbnh m\u1ea1nh m\u1ebd v\u1ec1 s\u1ef1 v\u01b0\u01a1n l\u00ean v\u00e0 cam k\u1ebft \u0111\u1ed3ng h\u00e0nh c\u00f9ng kh\u00e1ch h\u00e0ng trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em><strong>N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t gi\u1ea3i ph\u00e1p t\u00e1i \u0111\u1ecbnh v\u1ecb b\u00e0i b\u1ea3n, hi\u1ec7u qu\u1ea3 v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng hi\u1ec7n nay, h\u00e3y kh\u00e1m ph\u00e1 ngay gi\u1ea3i ph\u00e1p <a href=\"https:\/\/www.saokim.com.vn\/en\/xay-dung-thuong-hieu-tong-the\/\" data-type=\"link\" data-id=\"https:\/\/www.saokim.com.vn\/en\/xay-dung-thuong-hieu-tong-the\/\">X\u00e2y d<\/a><a href=\"https:\/\/www.saokim.com.vn\/en\/xay-dung-thuong-hieu-tong-the\/\" data-type=\"link\" data-id=\"https:\/\/www.saokim.com.vn\/en\/xay-dung-thuong-hieu-tong-the\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3<\/a> t\u1eeb Sao Kim Branding.<\/strong><\/em><\/p>\n\n\n\n<p>SAOKIM BRANDING \u2013 Branding Agency \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng nh\u1ea5t<\/p>\n\n\n\n<p>Tel: 0964.699.499<\/p>\n\n\n\n<p>Website:&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/\">www.saokim.com.vn<\/a><\/p>\n\n\n\n<p>Email: info@saokim.com.vn<\/p>\n\n\n\n<p>Facebook:&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\">Sao Kim Branding<\/a><\/p>\n\n\n\n<p>Case study Behance:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\">Sao Kim Branding<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i, kh\u00e1ch h\u00e0ng bi\u1ebfn \u0111\u1ed9ng \u2013 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u gi\u00fap doanh nghi\u1ec7p th\u00edch nghi, b\u1ee9t t\u1ed1c, v\u01b0\u01a1n t\u1ea7m gi\u00e1 tr\u1ecb v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n","protected":false},"author":37,"featured_media":58841,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-58756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":98,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/58756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=58756"}],"version-history":[{"count":10,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/58756\/revisions"}],"predecessor-version":[{"id":59428,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/58756\/revisions\/59428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/58841"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=58756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=58756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=58756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}