{"id":58845,"date":"2025-02-12T16:00:55","date_gmt":"2025-02-12T09:00:55","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=58845"},"modified":"2025-02-12T16:00:56","modified_gmt":"2025-02-12T09:00:56","slug":"chien-luoc-gia-tri-cot-loi","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/chien-luoc-gia-tri-cot-loi\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i: L\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng"},"content":{"rendered":"\n<p>\u0110i\u1ec1u g\u00ec khi\u1ebfn kh\u00e1ch h\u00e0ng ch\u1ecdn b\u1ea1n gi\u1eefa v\u00f4 s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u ngo\u00e0i kia? <strong>Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/strong> (Core Value Proposition Strategy) kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p kh\u00e1c bi\u1ec7t m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 s\u1ef1 g\u1eafn k\u1ebft b\u1ec1n v\u1eefng. \u0110\u00e2y l\u00e0 kim ch\u1ec9 nam \u0111\u1ecbnh h\u01b0\u1edbng m\u1ecdi ho\u1ea1t \u0111\u1ed9ng, t\u1eeb s\u1ea3n ph\u1ea9m, truy\u1ec1n th\u00f4ng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>V\u1eady l\u00e0m sao \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3? B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 t\u1ea7m quan tr\u1ecdng, c\u00e1ch tri\u1ec3n khai v\u00e0 nh\u1eefng sai l\u1ea7m c\u1ea7n tr\u00e1nh \u0111\u1ec3 t\u1ed1i \u01b0u gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2025\/02\/chien-luoc-gia-tri-cot-loi.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i\" class=\"wp-image-58850\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2025\/02\/chien-luoc-gia-tri-cot-loi.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2025\/02\/chien-luoc-gia-tri-cot-loi-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2025\/02\/chien-luoc-gia-tri-cot-loi-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1. Core Value Proposition l\u00e0 g\u00ec?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1.1. \u0110\u1ecbnh ngh\u0129a <\/h3>\n\n\n\n<p>Core Value Proposition (\u0110\u1ec1 xu\u1ea5t Gi\u00e1 tr\u1ecb C\u1ed1t l\u00f5i) l\u00e0 l\u1eddi h\u1ee9a \u0111\u1ed9c \u0111\u00e1o m\u00e0 doanh nghi\u1ec7p cam k\u1ebft mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng. \u0110\u00e2y kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb, m\u00e0 c\u00f2n l\u00e0 tuy\u00ean b\u1ed1 v\u1ec1 gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c khi l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p thay v\u00ec \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, \u0111\u00e2y ch\u00ednh l\u00e0 <strong>l\u00fd do kh\u00e1ch h\u00e0ng ch\u1ecdn b\u1ea1n<\/strong> \u2013 m\u1ed9t s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa l\u1ee3i \u00edch thi\u1ebft th\u1ef1c, gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac v\u00e0 \u0111\u00f3ng g\u00f3p x\u00e3 h\u1ed9i. Core Value Proposition kh\u00f4ng ch\u1ec9 \u0111\u1ecbnh h\u01b0\u1edbng c\u00e1ch doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn to\u00e0n b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, truy\u1ec1n th\u00f4ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.2. C\u00e1c th\u00e0nh ph\u1ea7n ch\u00ednh c\u1ee7a Core Value Proposition<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1.1.1. L\u1ee3i \u00edch ch\u1ee9c n\u0103ng \u2013 \u0110\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ef1c<strong> t<\/strong>\u1ebf<\/h4>\n\n\n\n<p>L\u1ee3i \u00edch ch\u1ee9c n\u0103ng th\u1ec3 hi\u1ec7n nh\u1eefng gi\u00e1 tr\u1ecb thi\u1ebft th\u1ef1c m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 mang l\u1ea1i, gi\u00fap kh\u00e1ch h\u00e0ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ho\u1eb7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: M\u1ed9t chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh kh\u00f4ng ch\u1ec9 gi\u00fap ng\u01b0\u1eddi d\u00f9ng li\u00ean l\u1ea1c m\u00e0 c\u00f2n h\u1ed7 tr\u1ee3 c\u00f4ng vi\u1ec7c, gi\u1ea3i tr\u00ed, ch\u1ee5p \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 truy c\u1eadp internet nhanh ch\u00f3ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1.1.2. L\u1ee3i \u00edch c\u1ea3m x\u00fac \u2013 T\u1ea1o tr\u1ea3i nghi\u1ec7m v\u00e0 k\u1ebft n\u1ed1i<\/h4>\n\n\n\n<p>B\u00ean c\u1ea1nh l\u1ee3i \u00edch h\u1eefu h\u00ecnh, s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u00f2n mang l\u1ea1i gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac cho kh\u00e1ch h\u00e0ng. Khi s\u1eed d\u1ee5ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 quan t\u00e2m \u0111\u1ebfn t\u00ednh n\u0103ng m\u00e0 c\u00f2n \u0111\u1ebfn c\u1ea3m gi\u00e1c m\u00e0 n\u00f3 mang l\u1ea1i \u2013 s\u1ef1 t\u1ef1 tin, h\u1ea1nh ph\u00fac, an to\u00e0n ho\u1eb7c \u0111\u01b0\u1ee3c tr\u00e2n tr\u1ecdng.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: M\u1ed9t chi\u1ebfc xe h\u01a1i sang tr\u1ecdng kh\u00f4ng ch\u1ec9 l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n di chuy\u1ec3n m\u00e0 c\u00f2n l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a \u0111\u1eb3ng c\u1ea5p, s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 phong c\u00e1ch c\u00e1 nh\u00e2n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1.1.3. L\u1ee3i \u00edch x\u00e3 h\u1ed9i \u2013 \u0110\u00f3ng g\u00f3p cho c\u1ed9ng \u0111\u1ed3ng<\/h4>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng ng\u00e0y nay kh\u00f4ng ch\u1ec9 quan t\u00e2m \u0111\u1ebfn gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n m\u00e0 c\u00f2n \u0111\u1ec3 \u00fd \u0111\u1ebfn t\u00e1c \u0111\u1ed9ng c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u1ed1i v\u1edbi x\u00e3 h\u1ed9i v\u00e0 m\u00f4i tr\u01b0\u1eddng. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i s\u1ebd t\u1ea1o ra m\u1ed1i li\u00ean k\u1ebft b\u1ec1n v\u1eefng h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang s\u1eed d\u1ee5ng nguy\u00ean li\u1ec7u t\u00e1i ch\u1ebf kh\u00f4ng ch\u1ec9 gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 phong c\u00e1ch th\u1eddi th\u01b0\u1ee3ng m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n cam k\u1ebft b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t th\u1ebf gi\u1edbi b\u1ec1n v\u1eefng h\u01a1n.<\/p>\n\n\n\n<p><strong>T\u1ea1i sao Core Value Proposition quan tr\u1ecdng?<\/strong><\/p>\n\n\n\n<p>M\u1ed9t Core Value Proposition m\u1ea1nh m\u1ebd kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p <strong>thu h\u00fat kh\u00e1ch h\u00e0ng<\/strong> m\u00e0 c\u00f2n t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7. Khi \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i \u0111\u00fang c\u00e1ch, n\u00f3 s\u1ebd kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t l\u1eddi h\u1ee9a m\u00e0 c\u00f2n l\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m th\u1ef1c s\u1ef1, gi\u00fap doanh nghi\u1ec7p <strong>x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u00e0 m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng<\/strong>.<\/p>\n\n\n\n<p>M\u1ed9t Core Value Proposition hi\u1ec7u qu\u1ea3 c\u1ea7n t\u00edch h\u1ee3p c\u1ea3 ba y\u1ebfu t\u1ed1: <strong>l\u1ee3i \u00edch ch\u1ee9c n\u0103ng, l\u1ee3i \u00edch c\u1ea3m x\u00fac v\u00e0 l\u1ee3i \u00edch x\u00e3 h\u1ed9i<\/strong>. Khi l\u00e0m t\u1ed1t \u0111i\u1ec1u n\u00e0y, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, m\u00e0 c\u00f2n cung c\u1ea5p m\u1ed9t gi\u00e1 tr\u1ecb to\u00e0n di\u1ec7n, \u0111\u00e1p \u1ee9ng c\u1ea3 nhu c\u1ea7u th\u1ef1c t\u1ebf l\u1eabn mong mu\u1ed1n tinh th\u1ea7n v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. \u0110\u1ecbnh ngh\u0129a Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec1 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">2.1. Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u2013 Linh h\u1ed3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i l\u00e0 b\u1ea3n s\u1eafc ri\u00eang c\u1ee7a doanh nghi\u1ec7p, th\u1ec3 hi\u1ec7n qua h\u00ecnh \u1ea3nh, th\u00f4ng \u0111i\u1ec7p v\u00e0 c\u00e1c nguy\u00ean t\u1eafc \u0111\u1ecbnh h\u01b0\u1edbng. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng tuy\u00ean b\u1ed1 tr\u00ean gi\u1ea5y m\u00e0 c\u00f2n l\u00e0 kim ch\u1ec9 nam chi ph\u1ed1i m\u1ecdi ho\u1ea1t \u0111\u1ed9ng, t\u1eeb v\u0103n h\u00f3a n\u1ed9i b\u1ed9 \u0111\u1ebfn c\u00e1ch doanh nghi\u1ec7p t\u1ea1o tr\u1ea3i nghi\u1ec7m cho kh\u00e1ch h\u00e0ng. M\u1ed9t h\u1ec7 th\u1ed1ng gi\u00e1 tr\u1ecb m\u1ea1nh m\u1ebd gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.2. T\u1eadp trung v\u00e0o nh\u00e2n vi\u00ean \u2013 Bi\u1ebfn m\u1ed7i c\u00e1 nh\u00e2n th\u00e0nh \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9 hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 truy\u1ec1n t\u1ea3i v\u0103n h\u00f3a, b\u1ea3n s\u1eafc m\u00e0 c\u00f2n kh\u01a1i g\u1ee3i ni\u1ec1m t\u1ef1 h\u00e0o v\u00e0 s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean v\u1edbi c\u00f4ng ty. Khi m\u1ed7i c\u00e1 nh\u00e2n th\u1ea5u hi\u1ec3u v\u00e0 \u0111\u1ed3ng h\u00e0nh v\u1edbi gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, h\u1ecd s\u1ebd tr\u1edf th\u00e0nh nh\u1eefng &#8220;\u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u&#8221; ch\u00e2n ch\u00ednh, lan t\u1ecfa tinh th\u1ea7n doanh nghi\u1ec7p m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.3. K\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng \u2013 X\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t<\/h3>\n\n\n\n<p>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i r\u00f5 r\u00e0ng v\u00e0 m\u1ea1nh m\u1ebd kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p t\u1ea1o d\u1ea5u \u1ea5n kh\u00e1c bi\u1ec7t m\u00e0 c\u00f2n thu h\u00fat, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. Khi gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n nh\u1ea5t qu\u00e1n qua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u, kh\u00e1ch h\u00e0ng s\u1ebd tin t\u01b0\u1edfng, h\u00e0i l\u00f2ng v\u00e0 tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u1ee7ng h\u1ed9 l\u00e2u d\u00e0i.<\/p>\n\n\n\n<p><strong>T\u00f3m l\u1ea1i<\/strong>, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i ch\u00ednh l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa doanh nghi\u1ec7p, nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 t\u1ed3n t\u1ea1i m\u00e0 c\u00f2n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u1edbi gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. T\u1ea7m quan tr\u1ecdng c\u1ee7a Core Value Proposition Strategy<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">3.1. T\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/h3>\n\n\n\n<p>Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y c\u1ea1nh tranh, vi\u1ec7c n\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7 l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i (Core Value Proposition Strategy) gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh v\u00e0 truy\u1ec1n t\u1ea3i nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd mang l\u1ea1i. Khi kh\u00e1ch h\u00e0ng nh\u1eadn th\u1ea5y s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng, doanh nghi\u1ec7p s\u1ebd x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u1eefng ch\u1eafc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.2. K\u1ebft n\u1ed1i nh\u00e2n vi\u00ean v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Kh\u00f4ng ch\u1ec9 h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f2n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c g\u1eafn k\u1ebft nh\u00e2n vi\u00ean v\u1edbi gi\u00e1 tr\u1ecb v\u00e0 v\u0103n h\u00f3a c\u00f4ng ty. Khi nh\u00e2n vi\u00ean hi\u1ec3u r\u00f5 v\u00e0 tin t\u01b0\u1edfng v\u00e0o gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, h\u1ecd s\u1ebd tr\u1edf th\u00e0nh nh\u1eefng &#8220;\u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u,&#8221; l\u00e0m vi\u1ec7c v\u1edbi tinh th\u1ea7n tr\u00e1ch nhi\u1ec7m cao h\u01a1n v\u00e0 \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n chung.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.3. Th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh thu<\/h3>\n\n\n\n<p>T\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i kh\u00f4ng ch\u1ec9 gi\u00fap n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh, khuy\u1ebfn kh\u00edch h\u1ecd gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u1ebfn ng\u01b0\u1eddi kh\u00e1c. Hi\u1ec7u \u1ee9ng lan t\u1ecfa n\u00e0y g\u00f3p ph\u1ea7n tr\u1ef1c ti\u1ebfp v\u00e0o vi\u1ec7c gia t\u0103ng doanh thu v\u00e0 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Vai tr\u00f2 c\u1ee7a Chi\u1ebfn l\u01b0\u1ee3c Gi\u00e1 tr\u1ecb C\u1ed1t l\u00f5i trong \u0110\u1ecbnh h\u00ecnh Th\u01b0\u01a1ng hi\u1ec7u v\u00e0 T\u1ea1o L\u1ee3i th\u1ebf C\u1ea1nh tranh<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">4.1. \u0110\u1ecbnh h\u00ecnh b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u <\/h3>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh r\u00f5 <strong>s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 v\u0103n h\u00f3a<\/strong> c\u1ee7a m\u00ecnh. Khi c\u00f3 m\u1ed9t \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 c\u1ee7ng c\u1ed1 b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n t\u1ea1o s\u1ef1 \u0111\u1ed3ng thu\u1eadn n\u1ed9i b\u1ed9. Nh\u00e2n vi\u00ean hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chung, t\u1eeb \u0111\u00f3 g\u1eafn b\u00f3 v\u00e0 c\u1ed1ng hi\u1ebfn h\u01a1n cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.2. T\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t<\/h3>\n\n\n\n<p>Gi\u1eefa h\u00e0ng lo\u1ea1t th\u01b0\u01a1ng hi\u1ec7u c\u1ea1nh tranh, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap doanh nghi\u1ec7p <strong>n\u1ed5i b\u1eadt<\/strong> trong m\u1eaft kh\u00e1ch h\u00e0ng. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng gi\u00fap truy\u1ec1n t\u1ea3i nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i, thu h\u00fat \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1eefng ch\u1eafc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.3. T\u0103ng c\u01b0\u1eddng s\u1ef1 tham gia c\u1ee7a nh\u00e2n vi\u00ean <\/h3>\n\n\n\n<p>Khi nh\u00e2n vi\u00ean c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb v\u00e0 \u00fd ngh\u0129a th\u1ef1c s\u1ef1 c\u1ee7a c\u00f4ng vi\u1ec7c, h\u1ecd s\u1ebd c\u00f3 \u0111\u1ed9ng l\u1ef1c m\u1ea1nh m\u1ebd h\u01a1n. Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i kh\u00f4ng ch\u1ec9 gi\u00fap nh\u00e2n vi\u00ean <strong>c\u1ea3m th\u1ea5y m\u00ecnh l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a c\u00f4ng ty<\/strong>, m\u00e0 c\u00f2n khuy\u1ebfn kh\u00edch h\u1ecd ch\u1ee7 \u0111\u1ed9ng tham gia v\u00e0o qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra s\u1ef1 \u0111\u1ed3ng thu\u1eadn, gia t\u0103ng cam k\u1ebft v\u00e0 n\u00e2ng cao tinh th\u1ea7n l\u00e0m vi\u1ec7c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.4. C\u1ea3i thi\u1ec7n hi\u1ec7<strong>u <\/strong>su\u1ea5t<strong> <\/strong><\/h3>\n\n\n\n<p>Khi nh\u00e2n vi\u00ean <strong>hi\u1ec3u v\u00e0 s\u1ed1ng theo c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/strong>, h\u1ecd s\u1ebd l\u00e0m vi\u1ec7c v\u1edbi <strong>tinh th\u1ea7n tr\u00e1ch nhi\u1ec7m cao h\u01a1n<\/strong>, n\u00e2ng cao hi\u1ec7u su\u1ea5t v\u00e0 mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng. M\u1ed9t \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean t\u1eadn t\u00e2m, \u0111\u1ed3ng nh\u1ea5t v\u1edbi gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 <strong>ch\u00eca kh\u00f3a \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh doanh nghi\u1ec7p b\u1ec1n v\u1eefng v\u00e0 th\u00e0nh c\u00f4ng<\/strong>.<\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i kh\u00f4ng ch\u1ec9 l\u00e0 kim ch\u1ec9 nam gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecbnh v\u1ecb r\u00f5 r\u00e0ng m\u00e0 c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh m\u1ea1nh m\u1ebd, th\u00fac \u0111\u1ea9y s\u1ef1 tham gia c\u1ee7a nh\u00e2n vi\u00ean v\u00e0 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i gi\u00fap doanh nghi\u1ec7p t\u1ea1o kh\u00e1c bi\u1ec7t v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh. Kh\u00e1m ph\u00e1 <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/xay-dung-thuong-hieu-tong-the\/\" target=\"_blank\" rel=\"noreferrer noopener\">gi\u1ea3i ph\u00e1p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3<\/a><\/strong> t\u1eeb Sao Kim \u0111\u1ec3 t\u1ed1i \u01b0u th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 CMO\/CEO \u0111ang \u0111\u1ed1i m\u1eb7t<\/h2>\n\n\n\n<p>Trong b\u1ed1i c\u1ea3nh kinh doanh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t, c\u00e1c CMO v\u00e0 CEO ph\u1ea3i \u0111\u1ed1i di\u1ec7n v\u1edbi h\u00e0ng lo\u1ea1t th\u00e1ch th\u1ee9c mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c. N\u1ebfu kh\u00f4ng c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p, doanh nghi\u1ec7p d\u1ec5 b\u1ecb m\u1ea5t l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.1. Kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng kh\u00f3 t\u00ednh <\/h3>\n\n\n\n<p>V\u1edbi l\u01b0\u1ee3ng th\u00f4ng tin d\u1ed3i d\u00e0o v\u00e0 v\u00f4 s\u1ed1 l\u1ef1a ch\u1ecdn, kh\u00e1ch h\u00e0ng ng\u00e0y nay tr\u1edf n\u00ean kh\u00f3 t\u00ednh h\u01a1n bao gi\u1edd h\u1ebft. H\u1ecd \u0111\u00f2i h\u1ecfi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng cao, tr\u1ea3i nghi\u1ec7m mua h\u00e0ng thu\u1eadn ti\u1ec7n v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1eadn t\u00e2m. N\u1ebfu kh\u00f4ng li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn \u0111\u1ec3 \u0111\u00e1p \u1ee9ng ho\u1eb7c v\u01b0\u1ee3t tr\u00ean k\u1ef3 v\u1ecdng, doanh nghi\u1ec7p c\u00f3 nguy c\u01a1 b\u1ecb \u0111\u00e0o th\u1ea3i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.2. S\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t <\/h3>\n\n\n\n<p>Th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng \u0111\u00f4ng \u0111\u00fac v\u1edbi s\u1ef1 tham gia c\u1ee7a nhi\u1ec1u \u0111\u1ed1i th\u1ee7 m\u1ea1nh m\u1ebd h\u01a1n. Vi\u1ec7c sao ch\u00e9p tr\u1edf n\u00ean d\u1ec5 d\u00e0ng khi\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 nhanh ch\u00f3ng b\u1ecb \u0111\u1ed1i th\u1ee7 m\u00f4 ph\u1ecfng. \u0110\u1ec3 duy tr\u00ec l\u1ee3i th\u1ebf, doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh v\u00e0 gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o, t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t m\u00e0 \u0111\u1ed1i th\u1ee7 kh\u00f4ng th\u1ec3 d\u1ec5 d\u00e0ng sao ch\u00e9p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.3. Bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng <\/h3>\n\n\n\n<p>C\u00f4ng ngh\u1ec7, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, ch\u00ednh s\u00e1ch kinh t\u1ebf v\u00e0 thay \u0111\u1ed5i v\u0103n h\u00f3a \u0111\u1ec1u c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn doanh nghi\u1ec7p. Nh\u1eefng doanh nghi\u1ec7p th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 theo k\u1ecbp xu h\u01b0\u1edbng m\u00e0 c\u00f2n ph\u1ea3i d\u1eabn \u0111\u1ea7u s\u1ef1 thay \u0111\u1ed5i, th\u00edch \u1ee9ng nhanh \u0111\u1ec3 gi\u1eef v\u1eefng v\u1ecb th\u1ebf.<\/p>\n\n\n\n<p><strong>\u0110\u1ec3 v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y, CMO v\u00e0 CEO c\u1ea7n ph\u1ea3i:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1eadp trung v\u00e0o vi\u1ec7c <strong>x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9 m\u1ea1nh m\u1ebd<\/strong>, \u0111\u1ea3m b\u1ea3o nh\u00e2n vi\u00ean hi\u1ec3u v\u00e0 s\u1ed1ng theo gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty.<\/li>\n\n\n\n<li>\u0110\u1ea7u t\u01b0 v\u00e0o <strong>nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7<\/strong> \u0111\u1ec3 t\u00ecm ra nh\u1eefng c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c.<\/li>\n\n\n\n<li><strong>Li\u00ean t\u1ee5c \u0111\u1ed5i m\u1edbi<\/strong> s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 quy tr\u00ecnh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng cao c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng <strong>c\u00f4ng ngh\u1ec7<\/strong> \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng.<\/li>\n\n\n\n<li><strong>Truy\u1ec1n th\u00f4ng r\u00f5 r\u00e0ng<\/strong> v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty v\u00e0 vai tr\u00f2 c\u1ee7a nh\u00e2n vi\u00ean trong vi\u1ec7c th\u1ef1c hi\u1ec7n l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n\n\n\n<p>CMO v\u00e0 CEO kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi d\u1eabn d\u1eaft doanh nghi\u1ec7p, m\u00e0 c\u00f2n l\u00e0 ng\u01b0\u1eddi ki\u1ebfn t\u1ea1o tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u. Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y th\u00e1ch th\u1ee9c, kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng nhanh, t\u1ea1o kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng s\u1ebd quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. L\u1ee3i \u00edch c\u1ee7a Chi\u1ebfn l\u01b0\u1ee3c Gi\u00e1 tr\u1ecb C\u1ed1t l\u00f5i Hi\u1ec7u qu\u1ea3<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">6.1. T\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u01b0\u1ee3t tr\u1ed9i tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n\n<p>Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u1ea1nh m\u1ebd gi\u00fap doanh nghi\u1ec7p <strong>n\u1ed5i b\u1eadt gi\u1eefa v\u00f4 v\u00e0n \u0111\u1ed1i th\u1ee7<\/strong>. Khi x\u00e1c \u0111\u1ecbnh r\u00f5 nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i, kh\u00e1ch h\u00e0ng s\u1ebd d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y <strong>s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng<\/strong> v\u00e0 c\u00f3 l\u00fd do thuy\u1ebft ph\u1ee5c \u0111\u1ec3 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n thay v\u00ec \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n<p>Kh\u00e1c bi\u1ec7t h\u00f3a kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb <strong>t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m<\/strong>, m\u00e0 c\u00f2n t\u1eeb <strong>tr\u1ea3i nghi\u1ec7m c\u1ea3m x\u00fac v\u00e0 gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i<\/strong> m\u00e0 doanh nghi\u1ec7p mang \u0111\u1ebfn. Khi th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n <strong>t\u1ea1o d\u1ef1ng c\u1ea3m gi\u00e1c g\u1eafn k\u1ebft v\u00e0 \u00fd ngh\u0129a<\/strong>, \u0111\u00f3 ch\u00ednh l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng nh\u1ea5t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.2. X\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1eefng ch\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng s\u1ebd quay l\u1ea1i v\u00e0 g\u1eafn b\u00f3 l\u00e2u d\u00e0i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u khi h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u00fang gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p cam k\u1ebft. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u m\u00e0 c\u00f2n t\u1ea1o ra <strong>m\u1ed1i li\u00ean k\u1ebft c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd<\/strong> v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Khi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y <strong>\u0111\u01b0\u1ee3c th\u1ea5u hi\u1ec3u, quan t\u00e2m v\u00e0 \u0111\u1ed3ng \u0111i\u1ec7u<\/strong> v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i, h\u1ecd kh\u00f4ng ch\u1ec9 <strong>trung th\u00e0nh h\u01a1n<\/strong> m\u00e0 c\u00f2n <strong>t\u1ef1 nguy\u1ec7n qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong> qua c\u00e1c k\u00eanh c\u00e1 nh\u00e2n, g\u00f3p ph\u1ea7n lan t\u1ecfa h\u00ecnh \u1ea3nh doanh nghi\u1ec7p m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.3. T\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c  gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i r\u00f5 r\u00e0ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u <strong>t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh m\u1ea1nh m\u1ebd v\u00e0 nh\u1ea5t qu\u00e1n<\/strong> trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Khi kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1i di\u1ec7n, h\u1ecd s\u1ebd d\u1ec5 d\u00e0ng nh\u1eadn di\u1ec7n v\u00e0 ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u1eefng ch\u1eafc s\u1ebd <strong>x\u00e2y d\u1ef1ng l\u00f2ng tin n\u01a1i kh\u00e1ch h\u00e0ng<\/strong>. Khi kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0o th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd s\u1eb5n s\u00e0ng <strong>tr\u1ea3 gi\u00e1 cao h\u01a1n<\/strong> cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 <strong>gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi kh\u00e1c<\/strong>, t\u1ea1o ra hi\u1ec7u \u1ee9ng lan truy\u1ec1n m\u1ea1nh m\u1ebd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.4. H\u1ed7 tr\u1ee3 chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 kinh doanh to\u00e0n di\u1ec7n<\/h3>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i l\u00e0 <strong>n\u1ec1n t\u1ea3ng cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 kinh doanh<\/strong> c\u1ee7a doanh nghi\u1ec7p. N\u00f3 cung c\u1ea5p m\u1ed9t <strong>th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n v\u00e0 m\u1ea1nh m\u1ebd<\/strong>, gi\u00fap doanh nghi\u1ec7p tri\u1ec3n khai hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng v\u00e0 b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<p>Khi c\u00f3 m\u1ed9t \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i r\u00f5 r\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>X\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/strong> v\u00e0 t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o \u0111\u00fang kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/strong> \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/li>\n\n\n\n<li><strong>\u0110o l\u01b0\u1eddng k\u1ebft qu\u1ea3 kinh doanh ch\u00ednh x\u00e1c<\/strong> d\u1ef1a tr\u00ean c\u00e1c gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u cam k\u1ebft mang l\u1ea1i.<\/li>\n\n\n\n<li><strong>T\u1ea1o s\u1ef1 ph\u1ed1i h\u1ee3p nh\u1ecbp nh\u00e0ng gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn<\/strong>, gi\u00fap to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c c\u00f9ng h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t m\u1ee5c ti\u00eau chung, n\u00e2ng cao hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6.5. C\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c v\u00e0 s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean<\/h3>\n\n\n\n<p>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i kh\u00f4ng ch\u1ec9 gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n gi\u00fap <strong>nh\u00e2n vi\u00ean tin t\u01b0\u1edfng v\u00e0 t\u1ef1 h\u00e0o<\/strong> v\u1ec1 c\u00f4ng ty. Khi nh\u00e2n vi\u00ean th\u1ea5u hi\u1ec3u v\u00e0 \u0111\u1ed3ng h\u00e0nh v\u1edbi gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, h\u1ecd s\u1ebd c\u00f3 <strong>\u0111\u1ed9ng l\u1ef1c l\u00e0m vi\u1ec7c m\u1ea1nh m\u1ebd h\u01a1n<\/strong>, t\u0103ng m\u1ee9c \u0111\u1ed9 cam k\u1ebft v\u00e0 tinh th\u1ea7n tr\u00e1ch nhi\u1ec7m.<\/p>\n\n\n\n<p>Nh\u00e2n vi\u00ean kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi th\u1ef1c thi m\u00e0 c\u00f2n tr\u1edf th\u00e0nh <strong>\u201c\u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u\u201d<\/strong>, g\u00f3p ph\u1ea7n lan t\u1ecfa v\u0103n h\u00f3a doanh nghi\u1ec7p v\u00e0 mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng. M\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean gi\u00e1 tr\u1ecb v\u1eefng ch\u1eafc s\u1ebd gi\u00fap <strong>gia t\u0103ng hi\u1ec7u su\u1ea5t<\/strong>, n\u00e2ng cao s\u1ef1 g\u1eafn b\u00f3 v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.6. Gia t\u0103ng doanh thu v\u00e0 c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh<\/h3>\n\n\n\n<p>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i hi\u1ec7u qu\u1ea3 c\u00f3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn <strong>hi\u1ec7u su\u1ea5t kinh doanh<\/strong>. Khi l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng t\u0103ng l\u00ean v\u00e0 nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c v\u1edbi hi\u1ec7u su\u1ea5t cao h\u01a1n, doanh nghi\u1ec7p c\u00f3 th\u1ec3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u0103ng tr\u01b0\u1edfng doanh thu<\/strong> nh\u1edd v\u00e0o kh\u00e1ch h\u00e0ng quay l\u1ea1i v\u00e0 gi\u1edbi thi\u1ec7u th\u00eam kh\u00e1ch h\u00e0ng m\u1edbi.<\/li>\n\n\n\n<li><strong>Gi\u1ea3m chi ph\u00ed marketing<\/strong> v\u00ec kh\u00e1ch h\u00e0ng trung th\u00e0nh ch\u00ednh l\u00e0 k\u00eanh qu\u1ea3ng b\u00e1 hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/li>\n\n\n\n<li><strong>T\u1ed1i \u01b0u chi ph\u00ed v\u1eadn h\u00e0nh<\/strong> nh\u1edd v\u00e0o s\u1ef1 g\u1eafn k\u1ebft gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn v\u00e0 quy tr\u00ecnh l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n.<\/li>\n<\/ul>\n\n\n\n<p>X\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u1ea1nh m\u1ebd kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p <strong>t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/strong> m\u00e0 c\u00f2n <strong>x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng<\/strong>, <strong>n\u00e2ng cao hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean<\/strong>, <strong>t\u0103ng c\u01b0\u1eddng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> v\u00e0 <strong>c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh<\/strong>.<\/p>\n\n\n\n<p>Doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 c\u1ea7n m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1t, m\u00e0 c\u00f2n ph\u1ea3i c\u00f3 <strong>chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/strong> \u0111\u1ec3 th\u1ef1c s\u1ef1 chinh ph\u1ee5c kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong d\u00e0i h\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng Chi\u1ebfn l\u01b0\u1ee3c Gi\u00e1 tr\u1ecb C\u1ed1t l\u00f5i<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">7.1. Hi\u1ec3u r\u00f5 doanh nghi\u1ec7p v\u00e0 m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n<\/h3>\n\n\n\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 <strong>b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u<\/strong> v\u00e0 h\u01b0\u1edbng \u0111i d\u00e0i h\u1ea1n. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>S\u1ee9 m\u1ec7nh (Mission)<\/strong>: L\u00fd do doanh nghi\u1ec7p t\u1ed3n t\u1ea1i v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 doanh nghi\u1ec7p mang l\u1ea1i. S\u1ee9 m\u1ec7nh c\u1ea7n tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi: <em>\u201cCh\u00fang ta l\u00e0m g\u00ec?\u201d<\/em> v\u00e0 <em>\u201cT\u1ea1i sao ch\u00fang ta l\u00e0m \u0111i\u1ec1u \u0111\u00f3?\u201d<\/em> V\u00ed d\u1ee5, s\u1ee9 m\u1ec7nh c\u1ee7a Nike l\u00e0: <em>\u201cMang l\u1ea1i c\u1ea3m h\u1ee9ng v\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi cho m\u1ecdi v\u1eadn \u0111\u1ed9ng vi\u00ean tr\u00ean th\u1ebf gi\u1edbi.\u201d<\/em><\/li>\n\n\n\n<li><strong>T\u1ea7m nh\u00ecn (Vision)<\/strong>: M\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng t\u1edbi trong t\u01b0\u01a1ng lai. T\u1ea7m nh\u00ecn kh\u00f4ng ch\u1ec9 ph\u1ea3n \u00e1nh tham v\u1ecdng c\u1ee7a doanh nghi\u1ec7p m\u00e0 c\u00f2n l\u00e0 kim ch\u1ec9 nam cho chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n. N\u00f3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: <em>\u201cCh\u00fang ta mu\u1ed1n tr\u1edf th\u00e0nh g\u00ec?\u201d<\/em><\/li>\n\n\n\n<li><strong>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u (Brand Positioning)<\/strong>: V\u1ecb tr\u00ed m\u00e0 doanh nghi\u1ec7p mu\u1ed1n chi\u1ebfm gi\u1eef trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng so v\u1edbi \u0111\u1ed1i th\u1ee7. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh nh\u1eefng gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t m\u00e0 h\u1ecd mang \u0111\u1ebfn cho th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n\n\n\n<p>Vi\u1ec7c hi\u1ec3u r\u00f5 s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p c\u00f3 m\u1ed9t h\u01b0\u1edbng \u0111i v\u1eefng ch\u1eafc m\u00e0 c\u00f2n t\u1ea1o n\u1ec1n t\u1ea3ng cho chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i. N\u1ebfu kh\u00f4ng c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd thi\u1ebfu \u0111i b\u1ea3n s\u1eafc \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.2. Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h3>\n\n\n\n<p>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i hi\u1ec7u qu\u1ea3 ph\u1ea3i xu\u1ea5t ph\u00e1t t\u1eeb s\u1ef1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p c\u1ea7n tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi quan tr\u1ecdng nh\u01b0: <strong>Ai l\u00e0 kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng? H\u1ecd th\u1ef1c s\u1ef1 c\u1ea7n g\u00ec? \u0110i\u1ec1u g\u00ec \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng<\/strong>: Doanh nghi\u1ec7p c\u1ea7n n\u1eafm r\u00f5 \u0111\u1eb7c \u0111i\u1ec3m <strong>nh\u00e2n kh\u1ea9u h\u1ecdc<\/strong> (tu\u1ed5i, gi\u1edbi t\u00ednh, thu nh\u1eadp, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd&#8230;) v\u00e0 <strong>t\u00e2m l\u00fd h\u1ecdc<\/strong> (gi\u00e1 tr\u1ecb, s\u1edf th\u00edch, h\u00e0nh vi mua s\u1eafm&#8230;). Hi\u1ec3u r\u00f5 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y gi\u00fap doanh nghi\u1ec7p thi\u1ebft k\u1ebf m\u1ed9t \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/li>\n\n\n\n<li><strong>Hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong>: N\u1eafm b\u1eaft nh\u1eefng <strong>kh\u00f3 kh\u0103n, mong mu\u1ed1n, \u0111\u1ed9ng l\u1ef1c mua h\u00e0ng<\/strong> c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng th\u00f4ng qua kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n ho\u1eb7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng.<\/li>\n\n\n\n<li><strong>X\u00e1c \u0111\u1ecbnh mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong>: Kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 t\u00ecm ki\u1ebfm m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n mong mu\u1ed1n m\u1ed9t <strong>tr\u1ea3i nghi\u1ec7m to\u00e0n di\u1ec7n<\/strong>. Doanh nghi\u1ec7p c\u1ea7n tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi: <em>\u201c\u0110i\u1ec1u g\u00ec quan tr\u1ecdng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng?\u201d<\/em>, <em>\u201cH\u1ecd \u0111ang t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p n\u00e0o?\u201d<\/em>, <em>\u201c\u0110i\u1ec1u g\u00ec c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u?\u201d<\/em><\/li>\n<\/ul>\n\n\n\n<p>Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh h\u00ecnh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i <strong>ch\u00ednh x\u00e1c, h\u1ea5p d\u1eabn v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.3. Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h3>\n\n\n\n<p>Vi\u1ec7c ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p nh\u1eadn di\u1ec7n nh\u1eefng th\u00e1ch th\u1ee9c tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n t\u00ecm ra c\u01a1 h\u1ed9i \u0111\u1ec3 <strong>kh\u00e1c bi\u1ec7t h\u00f3a<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong>: Li\u1ec7t k\u00ea c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp (cung c\u1ea5p s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1) v\u00e0 gi\u00e1n ti\u1ebfp (c\u00f3 th\u1ec3 thay th\u1ebf s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p).<\/li>\n\n\n\n<li><strong>\u0110\u00e1nh gi\u00e1 \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7<\/strong>: Ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, ch\u00ednh s\u00e1ch gi\u00e1, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, k\u00eanh ph\u00e2n ph\u1ed1i, chi\u1ebfn l\u01b0\u1ee3c marketing\u2026 \u0111\u1ec3 hi\u1ec3u r\u00f5 v\u1ecb th\u1ebf c\u1ee7a t\u1eebng \u0111\u1ed1i th\u1ee7.<\/li>\n\n\n\n<li><strong>T\u00ecm ki\u1ebfm kho\u1ea3ng tr\u1ed1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/strong>: Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh <strong>nh\u1eefng nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng ho\u1eb7c nh\u1eefng \u0111i\u1ec3m m\u00e0 \u0111\u1ed1i th\u1ee7 ch\u01b0a l\u00e0m t\u1ed1t<\/strong>. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 t\u1ea1o ra <strong>\u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o<\/strong> v\u00e0 mang \u0111\u1ebfn gi\u1ea3i ph\u00e1p kh\u00e1c bi\u1ec7t cho kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">7.4. X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o c\u1ee7a doanh nghi\u1ec7p<\/h3>\n\n\n\n<p>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i hi\u1ec7u qu\u1ea3 ph\u1ea3i d\u1ef1a tr\u00ean nh\u1eefng gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t v\u00e0 c\u00f3 \u00fd ngh\u0129a \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u00ecm ra l\u1ee3i \u00edch kh\u00e1c bi\u1ec7t th\u1ef1c s\u1ef1<\/strong>: \u0110i\u1ec1u g\u00ec khi\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1eb7c bi\u1ec7t? \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m \u0111\u1ed9c quy\u1ec1n, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t tr\u1ed9i, quy tr\u00ecnh s\u1ea3n xu\u1ea5t b\u1ec1n v\u1eefng, hay m\u1ed9t m\u00f4 h\u00ecnh kinh doanh s\u00e1ng t\u1ea1o. Quan tr\u1ecdng nh\u1ea5t, gi\u00e1 tr\u1ecb n\u00e0y ph\u1ea3i l\u00e0 th\u1ee9 m\u00e0 \u0111\u1ed1i th\u1ee7 kh\u00f4ng d\u1ec5 d\u00e0ng sao ch\u00e9p.<\/li>\n\n\n\n<li><strong>T\u1eadp trung v\u00e0o l\u1ee3i \u00edch h\u01a1n l\u00e0 t\u00ednh n\u0103ng<\/strong>: Kh\u00e1ch h\u00e0ng kh\u00f4ng quan t\u00e2m s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u00f3 g\u00ec, m\u00e0 h\u1ecd mu\u1ed1n bi\u1ebft <strong>n\u00f3 gi\u00fap \u00edch g\u00ec cho h\u1ecd<\/strong>. H\u00e3y di\u1ec5n gi\u1ea3i nh\u1eefng t\u00ednh n\u0103ng th\u00e0nh l\u1ee3i \u00edch r\u00f5 r\u00e0ng, c\u1ee5 th\u1ec3 v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong>: M\u1ed9t gi\u00e1 tr\u1ecb d\u00f9 \u0111\u1ed9c \u0111\u00e1o nh\u01b0ng kh\u00f4ng mang l\u1ea1i \u00fd ngh\u0129a th\u1ef1c ti\u1ec5n cho kh\u00e1ch h\u00e0ng th\u00ec c\u0169ng v\u00f4 ngh\u0129a. H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng l\u1ee3i \u00edch b\u1ea1n \u0111\u1ec1 xu\u1ea5t l\u00e0 <strong>th\u1ee9 m\u00e0 kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 quan t\u00e2m v\u00e0 s\u1eb5n s\u00e0ng chi tr\u1ea3<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">7.5. Truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb qua th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd<\/h3>\n\n\n\n<p>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i ch\u1ec9 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 khi n\u00f3 \u0111\u01b0\u1ee3c <strong>di\u1ec5n \u0111\u1ea1t m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, thuy\u1ebft ph\u1ee5c v\u00e0 d\u1ec5 ghi nh\u1edb<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ng\u1eafn g\u1ecdn, d\u1ec5 hi\u1ec3u<\/strong>: M\u1ed9t th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd c\u1ea7n ph\u1ea3i <strong>s\u00fac t\u00edch<\/strong>, tr\u00e1nh c\u00e1c thu\u1eadt ng\u1eef chuy\u00ean ng\u00e0nh ph\u1ee9c t\u1ea1p, gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng n\u1eafm b\u1eaft gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p ngay l\u1eadp t\u1ee9c.<\/li>\n\n\n\n<li><strong>D\u1ec5 nh\u1edb v\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng<\/strong>: S\u1eed d\u1ee5ng <strong>ng\u00f4n t\u1eeb s\u00e1ng t\u1ea1o, h\u00ecnh \u1ea3nh m\u1ea1nh m\u1ebd ho\u1eb7c m\u1ed9t slogan \u0111\u1eaft gi\u00e1<\/strong>, gi\u00fap kh\u00e1ch h\u00e0ng ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u l\u00e2u d\u00e0i. M\u1ed9t th\u00f4ng \u0111i\u1ec7p hay kh\u00f4ng ch\u1ec9 truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb m\u00e0 c\u00f2n t\u1ea1o c\u1ea3m x\u00fac v\u00e0 g\u1ee3i nh\u1edb th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li><strong>Ph\u00f9 h\u1ee3p v\u1edbi ng\u00f4n ng\u1eef c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong>: Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 s\u1eed d\u1ee5ng gi\u1ecdng \u0111i\u1ec7u, phong c\u00e1ch giao ti\u1ebfp ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd. M\u1ed9t th\u00f4ng \u0111i\u1ec7p c\u00f3 th\u1ec3 m\u1ea1nh m\u1ebd v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y nh\u01b0ng l\u1ea1i kh\u00f4ng c\u00f3 t\u00e1c d\u1ee5ng v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c.<\/li>\n\n\n\n<li><strong>Nh\u1ea5n m\u1ea1nh v\u00e0o gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t<\/strong>: Th\u00f4ng \u0111i\u1ec7p kh\u00f4ng ch\u1ec9 c\u1ea7n h\u1ea5p d\u1eabn m\u00e0 c\u00f2n ph\u1ea3i <strong>l\u00e0m n\u1ed5i b\u1eadt \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong> so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">7.6. Hi\u1ec7n th\u1ef1c h\u00f3a gi\u00e1 tr\u1ecb qua s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5<\/h3>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf l\u1eddi n\u00f3i, m\u00e0 ph\u1ea3i \u0111\u01b0\u1ee3c <strong>th\u1ec3 hi\u1ec7n trong m\u1ecdi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>K\u1ebft n\u1ed1i gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u1edbi m\u1ecdi kh\u00eda c\u1ea1nh doanh nghi\u1ec7p<\/strong>: T\u1eeb ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, quy tr\u00ecnh d\u1ecbch v\u1ee5, c\u00e1ch nh\u00e2n vi\u00ean giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u2013 t\u1ea5t c\u1ea3 \u0111\u1ec1u ph\u1ea3i ph\u1ea3n \u00e1nh nh\u1ea5t qu\u00e1n gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 doanh nghi\u1ec7p cam k\u1ebft.<\/li>\n\n\n\n<li><strong>\u0110\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ef1 \u0111\u1ed3ng nh\u1ea5t<\/strong>: N\u1ebfu gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n t\u1eadp trung v\u00e0o <strong>&#8220;ch\u1ea5t l\u01b0\u1ee3ng cao&#8221;<\/strong>, nh\u01b0ng kh\u00e1ch h\u00e0ng l\u1ea1i tr\u1ea3i nghi\u1ec7m s\u1ef1 thi\u1ebfu \u0111\u1ed3ng b\u1ed9 gi\u1eefa c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 k\u00e9m chuy\u00ean nghi\u1ec7p, l\u00f2ng tin c\u1ee7a h\u1ecd s\u1ebd b\u1ecb lung lay. S\u1ef1 nh\u1ea5t qu\u00e1n trong c\u00e1ch tri\u1ec3n khai ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 x\u00e2y d\u1ef1ng uy t\u00edn l\u00e2u d\u00e0i.<\/li>\n\n\n\n<li><strong>T\u1ea1o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u00edch c\u1ef1c<\/strong>: M\u1ecdi \u0111i\u1ec3m ch\u1ea1m v\u1edbi kh\u00e1ch h\u00e0ng \u2013 t\u1eeb website, fanpage, c\u1eeda h\u00e0ng, t\u1ed5ng \u0111\u00e0i CSKH cho \u0111\u1ebfn nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u2013 \u0111\u1ec1u c\u1ea7n t\u1ea1o ra <strong>tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch, chuy\u00ean nghi\u1ec7p v\u00e0 kh\u00e1c bi\u1ec7t<\/strong>. \u0110\u00e2y ch\u00ednh l\u00e0 c\u00e1ch bi\u1ebfn gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i th\u00e0nh hi\u1ec7n th\u1ef1c trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">7.7. \u0110\u00e1nh gi\u00e1 v\u00e0 c\u1ea3i thi\u1ec7n li\u00ean t\u1ee5c<\/h3>\n\n\n\n<p>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i kh\u00f4ng th\u1ec3 b\u1ea5t bi\u1ebfn. Doanh nghi\u1ec7p c\u1ea7n <strong>li\u00ean t\u1ee5c \u0111i\u1ec1u ch\u1ec9nh<\/strong> \u0111\u1ec3 th\u00edch nghi v\u1edbi nhu c\u1ea7u kh\u00e1ch h\u00e0ng v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng<\/strong>: C\u00e1ch duy nh\u1ea5t \u0111\u1ec3 bi\u1ebft chi\u1ebfn l\u01b0\u1ee3c c\u00f3 hi\u1ec7u qu\u1ea3 hay kh\u00f4ng l\u00e0 <strong>l\u1eafng nghe kh\u00e1ch h\u00e0ng<\/strong>. Th\u00f4ng qua kh\u1ea3o s\u00e1t, \u0111\u00e1nh gi\u00e1, ph\u1ea3n h\u1ed3i t\u1eeb \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 nh\u1eefng g\u00ec \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u00e0 \u0111\u00e2u l\u00e0 \u0111i\u1ec3m c\u1ea7n c\u1ea3i thi\u1ec7n.<\/li>\n\n\n\n<li><strong>\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c<\/strong>: Thi\u1ebft l\u1eadp c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 (KPIs) \u0111\u1ec3 theo d\u00f5i m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c, nh\u01b0 <strong>t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng trung th\u00e0nh, m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng, t\u1ef7 l\u1ec7 gi\u1edbi thi\u1ec7u, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu<\/strong>.<\/li>\n\n\n\n<li><strong>T\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c li\u00ean t\u1ee5c<\/strong>: Kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c n\u00e0o l\u00e0 ho\u00e0n h\u1ea3o ngay t\u1eeb \u0111\u1ea7u. D\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i t\u1eeb th\u1ecb tr\u01b0\u1eddng v\u00e0 k\u1ebft qu\u1ea3 \u0111o l\u01b0\u1eddng, doanh nghi\u1ec7p c\u1ea7n <strong>linh ho\u1ea1t \u0111i\u1ec1u ch\u1ec9nh<\/strong>, c\u1eadp nh\u1eadt th\u00f4ng \u0111i\u1ec7p, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i lu\u00f4n <strong>ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng v\u00e0 gi\u1eef v\u1eefng l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/strong>.<\/li>\n<\/ul>\n\n\n<span style=\"--tl-form-height-m:755px;--tl-form-height-t:640.594px;--tl-form-height-d:640.594px;\" class=\"tl-placeholder-f-type-shortcode_49187 tl-preload-form\"><span><\/span><\/span>\n\n\n<h3 class=\"wp-block-heading\">8. V\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 Chi\u1ebfn l\u01b0\u1ee3c Gi\u00e1 tr\u1ecb C\u1ed1t l\u00f5i<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">8.1. Apple \u2013 \u201cThink Different\u201d | S\u00e1ng t\u1ea1o v\u00e0 Tr\u1ea3i nghi\u1ec7m kh\u00e1c bi\u1ec7t<\/h3>\n\n\n\n<p><strong>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/strong><\/p>\n\n\n\n<p>Apple \u0111\u1ecbnh v\u1ecb m\u00ecnh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u ti\u00ean phong v\u1ec1 s\u00e1ng t\u1ea1o, \u0111\u1ed5i m\u1edbi v\u00e0 thi\u1ebft k\u1ebf tinh t\u1ebf. S\u1ea3n ph\u1ea9m c\u1ee7a Apple kh\u00f4ng ch\u1ec9 l\u00e0 thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7 m\u00e0 c\u00f2n mang l\u1ea1i tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o, d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 mang t\u00ednh c\u00e1ch m\u1ea1ng.<\/p>\n\n\n\n<p><strong>\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/strong><\/p>\n\n\n\n<p>Apple h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u1ec1 cao t\u00ednh th\u1ea9m m\u1ef9, c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t. H\u1ecd s\u1eb5n s\u00e0ng chi tr\u1ea3 cao \u0111\u1ec3 s\u1edf h\u1eefu nh\u1eefng s\u1ea3n ph\u1ea9m mang l\u1ea1i tr\u1ea3i nghi\u1ec7m cao c\u1ea5p, \u0111\u1ed3ng b\u1ed9 v\u00e0 \u0111\u1eb3ng c\u1ea5p.<\/p>\n\n\n\n<p><strong>C\u00e1ch truy\u1ec1n t\u1ea3i <\/strong>g<strong>i\u00e1 tr\u1ecb<\/strong><\/p>\n\n\n\n<p>Th\u00f4ng \u0111i\u1ec7p <em>\u201cThink Different\u201d<\/em> kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00e2u kh\u1ea9u hi\u1ec7u, m\u00e0 l\u00e0 tri\u1ebft l\u00fd kinh doanh c\u1ed1t l\u00f5i \u0111\u01b0\u1ee3c Apple th\u1ec3 hi\u1ec7n qua m\u1ecdi kh\u00eda c\u1ea1nh \u2013 t\u1eeb thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m t\u1ed1i gi\u1ea3n, giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng tr\u1ef1c quan, \u0111\u1ebfn c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o \u0111\u1ea7y c\u1ea3m x\u00fac. M\u1ed7i s\u1ea3n ph\u1ea9m Apple \u0111\u1ec1u mang trong m\u00ecnh DNA c\u1ee7a s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ed9t ph\u00e1.<\/p>\n\n\n\n<p><strong>Hi\u1ec7n th\u1ef1c h\u00f3a gi\u00e1 tr\u1ecb<\/strong><\/p>\n\n\n\n<p>Apple kh\u00f4ng ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m, m\u00e0 t\u1ea1o ra m\u1ed9t <strong>h\u1ec7 sinh th\u00e1i kh\u00e9p k\u00edn<\/strong>, t\u1eeb iPhone, iPad, MacBook \u0111\u1ebfn Apple Watch, AirPods v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 iCloud, Apple Music. S\u1ef1 \u0111\u1ed3ng b\u1ed9 n\u00e0y gi\u00fap mang l\u1ea1i tr\u1ea3i nghi\u1ec7m m\u01b0\u1ee3t m\u00e0 v\u00e0 nh\u1ea5t qu\u00e1n cho ng\u01b0\u1eddi d\u00f9ng, bi\u1ebfn Apple kh\u00f4ng ch\u1ec9 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ngh\u1ec7 m\u00e0 c\u00f2n l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a phong c\u00e1ch s\u1ed1ng.<\/p>\n\n\n\n<p><strong>K\u1ebft qu\u1ea3<\/strong><\/p>\n\n\n\n<p>Apple \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u v\u1edbi <strong>\u0111\u1ed9 trung th\u00e0nh cao nh\u1ea5t th\u1ebf gi\u1edbi<\/strong>, li\u00ean t\u1ee5c t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng v\u00e0 tr\u1edf th\u00e0nh doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 h\u00e0ng \u0111\u1ea7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8.2. Tesla \u2013 \u201cSustainable Energy for the Future\u201d | C\u00f4ng ngh\u1ec7 ti\u00ean phong v\u00e0 N\u0103ng l\u01b0\u1ee3ng b\u1ec1n v\u1eefng<\/h3>\n\n\n\n<p><strong>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/strong><\/p>\n\n\n\n<p>Tesla kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t h\u00e3ng xe, m\u00e0 l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a t\u01b0\u01a1ng lai b\u1ec1n v\u1eefng. H\u00e3ng cam k\u1ebft th\u00fac \u0111\u1ea9y s\u1ef1 chuy\u1ec3n \u0111\u1ed5i t\u1eeb ph\u01b0\u01a1ng ti\u1ec7n s\u1eed d\u1ee5ng nhi\u00ean li\u1ec7u h\u00f3a th\u1ea1ch sang n\u0103ng l\u01b0\u1ee3ng s\u1ea1ch, v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m xe \u0111i\u1ec7n ti\u00ean ti\u1ebfn, h\u1ec7 th\u1ed1ng pin l\u01b0u tr\u1eef v\u00e0 gi\u1ea3i ph\u00e1p n\u0103ng l\u01b0\u1ee3ng t\u00e1i t\u1ea1o.<\/p>\n\n\n\n<p><strong>\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/strong><\/p>\n\n\n\n<p>Tesla thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng y\u00eau th\u00edch c\u00f4ng ngh\u1ec7, quan t\u00e2m \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng v\u00e0 mong mu\u1ed1n s\u1edf h\u1eefu nh\u1eefng chi\u1ebfc xe <strong>hi\u1ec7u su\u1ea5t cao, an to\u00e0n v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng<\/strong>.<\/p>\n\n\n\n<p><strong>C\u00e1ch truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb<\/strong><\/p>\n\n\n\n<p>Th\u00f4ng \u0111i\u1ec7p <em>\u201cSustainable Energy for the Future\u201d<\/em> th\u1ec3 hi\u1ec7n t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n c\u1ee7a Tesla: thay \u0111\u1ed5i c\u00e1ch con ng\u01b0\u1eddi di chuy\u1ec3n v\u00e0 s\u1eed d\u1ee5ng n\u0103ng l\u01b0\u1ee3ng. Tesla kh\u00f4ng ch\u1ec9 n\u00f3i v\u1ec1 xe \u0111i\u1ec7n, m\u00e0 v\u1ec1 <strong>m\u1ed9t t\u01b0\u01a1ng lai b\u1ec1n v\u1eefng cho h\u00e0nh tinh<\/strong>.<\/p>\n\n\n\n<p><strong>Hi\u1ec7n th\u1ef1c h\u00f3a gi\u00e1 tr\u1ecb<\/strong><\/p>\n\n\n\n<p>Tesla kh\u00f4ng ch\u1ec9 s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 \u0111i\u1ec7n, m\u00e0 c\u00f2n \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o <strong>c\u00f4ng ngh\u1ec7 pin, n\u0103ng l\u01b0\u1ee3ng m\u1eb7t tr\u1eddi v\u00e0 h\u1ec7 th\u1ed1ng s\u1ea1c \u0111i\u1ec7n to\u00e0n c\u1ea7u<\/strong>, t\u1ea1o ra m\u1ed9t h\u1ec7 sinh th\u00e1i n\u0103ng l\u01b0\u1ee3ng t\u00e1i t\u1ea1o ho\u00e0n ch\u1ec9nh. Xe Tesla kh\u00f4ng ch\u1ec9 ch\u1ea1y b\u1eb1ng \u0111i\u1ec7n, m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt ph\u1ea7n m\u1ec1m li\u00ean t\u1ee5c \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u00ednh n\u0103ng v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p><strong>K\u1ebft qu\u1ea3<\/strong><\/p>\n\n\n\n<p>Tesla \u0111\u00e3 thay \u0111\u1ed5i to\u00e0n b\u1ed9 ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00f4 t\u00f4, th\u00fac \u0111\u1ea9y xu h\u01b0\u1edbng xe \u0111i\u1ec7n v\u00e0 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u ti\u00ean phong trong l\u0129nh v\u1ef1c n\u0103ng l\u01b0\u1ee3ng t\u00e1i t\u1ea1o, v\u1edbi m\u1ed9t c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng \u0111am m\u00ea v\u00e0 trung th\u00e0nh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8.3. IKEA \u2013 \u201cDesigned for Everyone\u201d | N\u1ed9i th\u1ea5t ti\u1ec7n l\u1ee3i, gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng<\/h3>\n\n\n\n<p><strong>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/strong><\/p>\n\n\n\n<p>IKEA h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c mang l\u1ea1i gi\u1ea3i ph\u00e1p n\u1ed9i th\u1ea5t <strong>ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1eb9p m\u1eaft, ti\u1ec7n d\u1ee5ng v\u1edbi gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd<\/strong>, gi\u00fap m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng c\u1ea3i thi\u1ec7n kh\u00f4ng gian s\u1ed1ng m\u00e0 kh\u00f4ng t\u1ed1n k\u00e9m.<\/p>\n\n\n\n<p><strong>\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/strong><\/p>\n\n\n\n<p>IKEA ph\u1ee5c v\u1ee5 ch\u1ee7 y\u1ebfu cho nh\u1eefng ng\u01b0\u1eddi c\u00f3 thu nh\u1eadp trung b\u00ecnh, sinh vi\u00ean, ng\u01b0\u1eddi thu\u00ea nh\u00e0 v\u00e0 c\u00e1c gia \u0111\u00ecnh tr\u1ebb \u2013 nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n mua s\u1eafm n\u1ed9i th\u1ea5t \u0111\u1eb9p, ti\u1ec7n l\u1ee3i nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o ti\u1ebft ki\u1ec7m chi ph\u00ed.<\/p>\n\n\n\n<p><strong>C\u00e1ch truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb<\/strong><\/p>\n\n\n\n<p>Th\u00f4ng \u0111i\u1ec7p <em>\u201cDesigned for Everyone\u201d<\/em> ph\u1ea3n \u00e1nh tri\u1ebft l\u00fd c\u1ee7a IKEA: n\u1ed9i th\u1ea5t kh\u00f4ng ch\u1ec9 d\u00e0nh cho ng\u01b0\u1eddi gi\u00e0u, m\u00e0 b\u1ea5t c\u1ee9 ai c\u0169ng c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c. IKEA l\u00e0m cho thi\u1ebft k\u1ebf n\u1ed9i th\u1ea5t tr\u1edf n\u00ean <strong>d\u1ec5 d\u00e0ng, th\u1ef1c t\u1ebf v\u00e0 g\u1ea7n g\u0169i<\/strong>.<\/p>\n\n\n\n<p><strong>Hi\u1ec7n th\u1ef1c h\u00f3a gi\u00e1 tr\u1ecb<\/strong><\/p>\n\n\n\n<p>IKEA s\u1eed d\u1ee5ng <strong>m\u00f4 h\u00ecnh t\u1ef1 l\u1eafp r\u00e1p<\/strong> \u0111\u1ec3 gi\u1ea3m chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 v\u1eadn chuy\u1ec3n, t\u1eeb \u0111\u00f3 mang l\u1ea1i m\u1ee9c gi\u00e1 c\u1ea1nh tranh nh\u1ea5t. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng t\u1eadp trung v\u00e0o c\u00e1c thi\u1ebft k\u1ebf <strong>th\u00f4ng minh, t\u1ed1i gi\u1ea3n, \u0111a n\u0103ng<\/strong>, gi\u00fap kh\u00e1ch h\u00e0ng t\u1eadn d\u1ee5ng t\u1ed1i \u0111a kh\u00f4ng gian s\u1ed1ng.<\/p>\n\n\n\n<p><strong>K\u1ebft qu\u1ea3<\/strong><\/p>\n\n\n\n<p>IKEA tr\u1edf th\u00e0nh <strong>th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i th\u1ea5t h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi<\/strong>, \u0111\u01b0\u1ee3c h\u00e0ng tri\u1ec7u gia \u0111\u00ecnh tin d\u00f9ng nh\u1edd v\u00e0o chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd, thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm ti\u1ec7n l\u1ee3i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8.4. Ph\u00e2n t\u00edch v\u00e0 B\u00e0i h\u1ecdc r\u00fat ra<\/h3>\n\n\n\n<p>Nh\u1eefng v\u00ed d\u1ee5 tr\u00ean cho th\u1ea5y m\u1ed9t <strong>chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i th\u00e0nh c\u00f4ng<\/strong> kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Hi\u1ec3u r\u00f5 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p<\/strong> \u2013 X\u00e1c \u0111\u1ecbnh nh\u1eefng l\u1ee3i \u00edch th\u1ef1c s\u1ef1 kh\u00e1c bi\u1ec7t m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 mang l\u1ea1i.<\/li>\n\n\n\n<li><strong>X\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/strong> \u2013 Bi\u1ebft ai l\u00e0 kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng v\u00e0 t\u1eadp trung gi\u1ea3i quy\u1ebft nh\u1eefng nhu c\u1ea7u quan tr\u1ecdng nh\u1ea5t c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li><strong>Truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd<\/strong> \u2013 Bi\u1ebfn gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i th\u00e0nh m\u1ed9t c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn, t\u1ea1o s\u1ef1 g\u1eafn k\u1ebft c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>Hi\u1ec7n th\u1ef1c h\u00f3a gi\u00e1 tr\u1ecb th\u00f4ng qua s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5<\/strong> \u2013 Bi\u1ebfn nh\u1eefng l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf trong t\u1eebng chi ti\u1ebft.<\/li>\n<\/ol>\n\n\n\n<p>Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng <strong>m\u1ed9t h\u1ec7 sinh th\u00e1i, m\u1ed9t phong c\u00e1ch s\u1ed1ng v\u00e0 m\u1ed9t c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/strong>. Ch\u00ednh \u0111i\u1ec1u n\u00e0y \u0111\u00e3 gi\u00fap h\u1ecd kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9. Nh\u1eefng sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">9.1. Tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb qu\u00e1 chung chung, kh\u00f4ng c\u00f3 \u0111i\u1ec3m nh\u1ea5n<\/h3>\n\n\n\n<p><strong>V\u1ea5n \u0111\u1ec1<\/strong><\/p>\n\n\n\n<p>Nhi\u1ec1u doanh nghi\u1ec7p c\u1ed1 g\u1eafng l\u00e0m h\u00e0i l\u00f2ng t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, d\u1eabn \u0111\u1ebfn nh\u1eefng tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb <strong>m\u01a1 h\u1ed3, thi\u1ebfu kh\u00e1c bi\u1ec7t<\/strong> so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Khi kh\u00f4ng c\u00f3 \u0111i\u1ec3m nh\u1ea5n r\u00f5 r\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 b\u1ecb lu m\u1edd, kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 nh\u1edb \u0111\u1ebfn ho\u1eb7c kh\u00f4ng nh\u1eadn th\u1ea5y \u0111\u01b0\u1ee3c l\u1ee3i \u00edch c\u1ee5 th\u1ec3 m\u00e0 doanh nghi\u1ec7p mang l\u1ea1i.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5<\/strong><\/p>\n\n\n\n<p>M\u1ed9t c\u00f4ng ty tuy\u00ean b\u1ed1: <em>\u201cCh\u00fang t\u00f4i cung c\u1ea5p s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 d\u1ecbch v\u1ee5 t\u1ed1t\u201d<\/em> \u2013 nh\u01b0ng kh\u00f4ng l\u00e0m r\u00f5 ch\u1ea5t l\u01b0\u1ee3ng cao <strong>\u1edf \u0111i\u1ec3m n\u00e0o<\/strong>, d\u1ecbch v\u1ee5 t\u1ed1t <strong>kh\u00e1c bi\u1ec7t ra sao<\/strong> so v\u1edbi \u0111\u1ed1i th\u1ee7. K\u1ebft qu\u1ea3 l\u00e0 th\u00f4ng \u0111i\u1ec7p thi\u1ebfu s\u1ee9c h\u00fat, kh\u00f4ng t\u1ea1o \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>Gi\u1ea3i ph\u00e1p<\/strong><\/p>\n\n\n\n<p>Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh <strong>gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i th\u1ef1c s\u1ef1 kh\u00e1c bi\u1ec7t<\/strong>, t\u1eadp trung v\u00e0o nh\u1eefng \u0111i\u1ec3m m\u1ea1nh n\u1ed5i b\u1eadt v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p <strong>ng\u1eafn g\u1ecdn, r\u00f5 r\u00e0ng, d\u1ec5 nh\u1edb<\/strong>. Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i kh\u00f4ng ch\u1ec9 \u0111\u1ed9c \u0111\u00e1o m\u00e0 c\u00f2n ph\u1ea3i th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c <strong>l\u1ee3i \u00edch c\u1ee5 th\u1ec3<\/strong> m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c khi l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9.2. Kh\u00f4ng hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h3>\n\n\n\n<p><strong>V\u1ea5n \u0111\u1ec1<\/strong><\/p>\n\n\n\n<p>M\u1ed9t sai l\u1ea7m ph\u1ed5 bi\u1ebfn l\u00e0 <strong>thi\u1ebfu nghi\u00ean c\u1ee9u v\u1ec1 kh\u00e1ch h\u00e0ng<\/strong>, d\u1eabn \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u, mong mu\u1ed1n th\u1ef1c t\u1ebf c\u1ee7a h\u1ecd. Nhi\u1ec1u doanh nghi\u1ec7p x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb d\u1ef1a tr\u00ean nh\u1eefng g\u00ec <strong>h\u1ecd ngh\u0129 kh\u00e1ch h\u00e0ng c\u1ea7n<\/strong>, thay v\u00ec th\u1ef1c s\u1ef1 t\u00ecm hi\u1ec3u \u0111i\u1ec1u kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5<\/strong><\/p>\n\n\n\n<p>M\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n m\u1ed9t ph\u1ea7n m\u1ec1m v\u1edbi <strong>nhi\u1ec1u t\u00ednh n\u0103ng ph\u1ee9c t\u1ea1p<\/strong>, nh\u01b0ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u1ea1i ch\u1ec9 c\u1ea7n <strong>m\u1ed9t gi\u1ea3i ph\u00e1p \u0111\u01a1n gi\u1ea3n, d\u1ec5 s\u1eed d\u1ee5ng<\/strong>. K\u1ebft qu\u1ea3 l\u00e0 s\u1ea3n ph\u1ea9m kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ef1c t\u1ebf, kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y kh\u00f3 kh\u0103n khi s\u1eed d\u1ee5ng v\u00e0 r\u1eddi b\u1ecf th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p><strong>Gi\u1ea3i ph\u00e1p<\/strong><\/p>\n\n\n\n<p>Doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n <strong>nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng k\u1ef9 l\u01b0\u1ee1ng<\/strong>, th\u00f4ng qua kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n, thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng. Vi\u1ec7c th\u1ea5u hi\u1ec3u <strong>nhu c\u1ea7u, h\u00e0nh vi, \u0111\u1ed9ng c\u01a1 mua h\u00e0ng<\/strong> s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb sao cho th\u1ef1c s\u1ef1 h\u1ea5p d\u1eabn v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9.3. Th\u00f4ng \u0111i\u1ec7p kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t v\u1edbi tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf<\/h3>\n\n\n\n<p><strong>V\u1ea5n \u0111\u1ec1<\/strong><\/p>\n\n\n\n<p>N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u h\u1ee9a h\u1eb9n m\u1ed9t \u0111i\u1ec1u nh\u01b0ng l\u1ea1i kh\u00f4ng th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c trong th\u1ef1c t\u1ebf, kh\u00e1ch h\u00e0ng s\u1ebd <strong>m\u1ea5t ni\u1ec1m tin v\u00e0 r\u1eddi b\u1ecf<\/strong>. M\u1ed9t trong nh\u1eefng nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn sai l\u1ea7m n\u00e0y l\u00e0 s\u1ef1 thi\u1ebfu nh\u1ea5t qu\u00e1n gi\u1eefa <strong>th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng<\/strong> v\u00e0 <strong>tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf<\/strong> m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5<\/strong><\/p>\n\n\n\n<p>M\u1ed9t kh\u00e1ch s\u1ea1n qu\u1ea3ng c\u00e1o l\u00e0 <em>\u201cd\u1ecbch v\u1ee5 5 sao\u201d<\/em>, nh\u01b0ng khi kh\u00e1ch h\u00e0ng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m, h\u1ecd l\u1ea1i g\u1eb7p ph\u1ea3i <strong>d\u1ecbch v\u1ee5 k\u00e9m, nh\u00e2n vi\u00ean thi\u1ebfu chuy\u00ean nghi\u1ec7p v\u00e0 c\u01a1 s\u1edf v\u1eadt ch\u1ea5t kh\u00f4ng \u0111\u1ea1t chu\u1ea9n<\/strong>. S\u1ef1 ch\u00eanh l\u1ec7ch n\u00e0y khi\u1ebfn kh\u00e1ch h\u00e0ng th\u1ea5t v\u1ecdng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u1ea5t uy t\u00edn.<\/p>\n\n\n\n<p><strong>Gi\u1ea3i ph\u00e1p<\/strong><\/p>\n\n\n\n<p>Doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o <strong>s\u1ef1 nh\u1ea5t qu\u00e1n<\/strong> gi\u1eefa nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c truy\u1ec1n th\u00f4ng v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1ea7u t\u01b0 v\u00e0o <strong>ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5<\/strong> \u0111\u1ec3 ph\u1ea3n \u00e1nh \u0111\u00fang cam k\u1ebft th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng <strong>quy tr\u00ecnh n\u1ed9i b\u1ed9 ch\u1eb7t ch\u1ebd<\/strong> \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 \u0111\u1ed3ng nh\u1ea5t t\u1eeb kh\u00e2u s\u1ea3n xu\u1ea5t, v\u1eadn h\u00e0nh \u0111\u1ebfn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>\u0110\u00e0o t\u1ea1o nh\u00e2n vi\u00ean tr\u1edf th\u00e0nh <strong>\u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u<\/strong>, gi\u00fap h\u1ecd hi\u1ec3u r\u00f5 v\u00e0 truy\u1ec1n t\u1ea3i ch\u00ednh x\u00e1c nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">9.4. Thi\u1ebfu s\u1ef1 \u0111\u1ed3ng b\u1ed9 trong t\u1ed5 ch\u1ee9c<\/h3>\n\n\n\n<p><strong>V\u1ea5n \u0111\u1ec1<\/strong><\/p>\n\n\n\n<p>Nhi\u1ec1u doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i nh\u01b0ng <strong>kh\u00f4ng \u00e1p d\u1ee5ng v\u00e0o th\u1ef1c t\u1ebf n\u1ed9i b\u1ed9<\/strong>, d\u1eabn \u0111\u1ebfn s\u1ef1 thi\u1ebfu nh\u1ea5t qu\u00e1n trong v\u0103n h\u00f3a doanh nghi\u1ec7p. Khi nh\u00e2n vi\u00ean kh\u00f4ng hi\u1ec3u r\u00f5 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd s\u1ebd kh\u00f4ng th\u1ec3 truy\u1ec1n t\u1ea3i \u0111\u00fang th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5<\/strong><\/p>\n\n\n\n<p>M\u1ed9t c\u00f4ng ty qu\u1ea3ng c\u00e1o r\u1eb1ng h\u1ecd \u0111\u1ec1 cao s\u1ef1 s\u00e1ng t\u1ea1o, nh\u01b0ng m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c l\u1ea1i c\u1ee9ng nh\u1eafc, thi\u1ebfu \u0111\u1ed9ng l\u1ef1c \u0111\u1ed5i m\u1edbi. Nh\u00e2n vi\u00ean kh\u00f4ng \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch \u0111\u00f3ng g\u00f3p \u00fd t\u01b0\u1edfng, d\u1eabn \u0111\u1ebfn s\u1ef1 m\u1ea5t k\u1ebft n\u1ed1i gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ed9i ng\u0169 b\u00ean trong.<\/p>\n\n\n\n<p><strong>Gi\u1ea3i ph\u00e1p<\/strong><\/p>\n\n\n\n<p>Doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t <strong>th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9 m\u1ea1nh<\/strong>, gi\u00fap nh\u00e2n vi\u00ean hi\u1ec3u r\u00f5 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a c\u00f4ng ty v\u00e0 g\u1eafn k\u1ebft v\u1edbi t\u1ea7m nh\u00ecn chung. M\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1ecbnh h\u01b0\u1edbng <strong>gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong v\u0103n h\u00f3a doanh nghi\u1ec7p<\/strong>, gi\u00fap nh\u00e2n vi\u00ean <strong>s\u1ed1ng v\u00e0 l\u00e0m vi\u1ec7c theo nh\u1eefng nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i<\/strong>.<\/li>\n\n\n\n<li>T\u1ea1o ra <strong>c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o v\u00e0 truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9<\/strong>, gi\u00fap \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 hi\u1ec3u r\u00f5 v\u00e0 tin v\u00e0o s\u1ee9 m\u1ec7nh c\u1ee7a c\u00f4ng ty.<\/li>\n\n\n\n<li>Khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean tr\u1edf th\u00e0nh <strong>\u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u<\/strong>, gi\u00fap h\u1ecd c\u1ea3m th\u1ea5y t\u1ef1 h\u00e0o khi \u0111\u1ea1i di\u1ec7n cho doanh nghi\u1ec7p tr\u01b0\u1edbc kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">9.6. B\u00e0i h\u1ecdc r\u00fat ra<\/h3>\n\n\n\n<p>Nh\u1eefng sai l\u1ea7m tr\u00ean th\u01b0\u1eddng xu\u1ea5t ph\u00e1t t\u1eeb s\u1ef1 thi\u1ebfu <strong>hi\u1ec3u bi\u1ebft r\u00f5 r\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng<\/strong>, c\u0169ng nh\u01b0 thi\u1ebfu s\u1ef1 \u0111\u1ed3ng b\u1ed9 trong tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c. \u0110\u1ec3 tr\u00e1nh r\u01a1i v\u00e0o nh\u1eefng c\u1ea1m b\u1eaby n\u00e0y, doanh nghi\u1ec7p c\u1ea7n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110\u1ea7u t\u01b0 v\u00e0o nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch<\/strong> tr\u01b0\u1edbc khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n\n\n\n<li><strong>L\u1eafng nghe ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean<\/strong> \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi.<\/li>\n\n\n\n<li><strong>Duy tr\u00ec s\u1ef1 nh\u1ea5t qu\u00e1n gi\u1eefa th\u00f4ng \u0111i\u1ec7p v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf<\/strong>.<\/li>\n\n\n\n<li><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9 v\u1eefng ch\u1eafc<\/strong>, \u0111\u1ec3 nh\u00e2n vi\u00ean th\u1ef1c s\u1ef1 hi\u1ec3u v\u00e0 truy\u1ec1n t\u1ea3i \u0111\u00fang gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>S\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c<\/strong> v\u00e0 li\u00ean t\u1ee5c t\u1ed1i \u01b0u.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">10. T\u1ed5ng k\u1ebft<\/h2>\n\n\n\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/strong> kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p t\u1ea1o kh\u00e1c bi\u1ec7t m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng l\u00f2ng tin, thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o, \u0111\u1ed3ng nh\u1ea5t v\u1edbi tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf v\u00e0 li\u00ean t\u1ee5c t\u1ed1i \u01b0u \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng, ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd, doanh nghi\u1ec7p c\u00f3 th\u1ec3 bi\u1ebfn gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i th\u00e0nh \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng. Quan tr\u1ecdng nh\u1ea5t, <strong>m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n mang \u0111\u1ebfn gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho kh\u00e1ch h\u00e0ng<\/strong>.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>\u0110\u1ec3 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i t\u1ea1o kh\u00e1c bi\u1ec7t v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh, doanh nghi\u1ec7p c\u1ea7n m\u1ed9t h\u01b0\u1edbng \u0111i b\u00e0i b\u1ea3n. Kh\u00e1m ph\u00e1 <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/xay-dung-thuong-hieu-tong-the\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gi\u1ea3i ph\u00e1p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3<\/a><\/strong> t\u1eeb Sao Kim \u0111\u1ec3 t\u1ed1i \u01b0u gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/em><\/p>\n\n\n\n<p>SAOKIM BRANDING \u2013 Branding Agency \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng nh\u1ea5t<\/p>\n\n\n\n<p>Tel: 0964.699.499<\/p>\n\n\n\n<p>Website:&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/\">www.saokim.com.vn<\/a><\/p>\n\n\n\n<p>Email: info@saokim.com.vn<\/p>\n\n\n\n<p>Facebook:&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\">Sao Kim Branding<\/a><\/p>\n\n\n\n<p>Case study Behance:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\">Sao Kim Branding<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i gi\u00fap doanh nghi\u1ec7p kh\u00e1c bi\u1ec7t, g\u1eafn k\u1ebft nh\u00e2n vi\u00ean, thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng. Kh\u00e1m ph\u00e1 c\u00e1ch tri\u1ec3n khai hi\u1ec7u qu\u1ea3!<\/p>\n","protected":false},"author":37,"featured_media":58850,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-58845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":125,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/58845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=58845"}],"version-history":[{"count":8,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/58845\/revisions"}],"predecessor-version":[{"id":58857,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/58845\/revisions\/58857"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/58850"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=58845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=58845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=58845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}