{"id":58871,"date":"2025-02-17T10:23:33","date_gmt":"2025-02-17T03:23:33","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=58871"},"modified":"2025-02-17T10:23:34","modified_gmt":"2025-02-17T03:23:34","slug":"chien-luoc-thuong-hieu-noi-bo","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/chien-luoc-thuong-hieu-noi-bo\/","title":{"rendered":"Chi\u1ebfn L\u01b0\u1ee3c Th\u01b0\u01a1ng Hi\u1ec7u N\u1ed9i B\u1ed9: X\u00e2y D\u1ef1ng T\u1eeb B\u00ean Trong"},"content":{"rendered":"\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9<\/strong> kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 g\u1eafn k\u1ebft m\u00e0 c\u00f2n t\u1ea1o n\u1ec1n t\u1ea3ng cho s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. Khi nh\u00e2n vi\u00ean th\u1ea5u hi\u1ec3u v\u00e0 t\u1ef1 h\u00e0o v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd s\u1ebd truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb \u0111\u00f3 v\u00e0o t\u1eebng h\u00e0nh \u0111\u1ed9ng, t\u1eebng t\u01b0\u01a1ng t\u00e1c, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean nh\u1ea5t qu\u00e1n v\u00e0 m\u1ea1nh m\u1ebd h\u01a1n t\u1eeb b\u00ean trong.<\/p>\n\n\n\n<p>Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 t\u1ed3n t\u1ea1i tr\u00ean t\u00e0i li\u1ec7u m\u00e0 th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c &#8220;s\u1ed1ng&#8221; trong v\u0103n h\u00f3a doanh nghi\u1ec7p? L\u00e0m sao \u0111\u1ec3 nh\u00e2n vi\u00ean kh\u00f4ng ch\u1ec9 l\u00e0m vi\u1ec7c v\u00ec tr\u00e1ch nhi\u1ec7m m\u00e0 c\u00f2n v\u00ec ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u? H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 nh\u1eefng y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i v\u00e0 c\u00e1ch tri\u1ec3n khai hi\u1ec7u qu\u1ea3 trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2025\/02\/chien-luoc-thuong-hieu-noi-bo.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9\" class=\"wp-image-58876\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2025\/02\/chien-luoc-thuong-hieu-noi-bo.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2025\/02\/chien-luoc-thuong-hieu-noi-bo-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2025\/02\/chien-luoc-thuong-hieu-noi-bo-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9 l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 t\u1ed3n t\u1ea1i b\u00ean ngo\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n c\u1ea7n \u0111\u01b0\u1ee3c <strong>nu\u00f4i d\u01b0\u1ee1ng t\u1eeb b\u00ean trong<\/strong> doanh nghi\u1ec7p.<strong> Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9<\/strong> l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u01b0a gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u1ea5m nhu\u1ea7n v\u00e0o <strong>t\u01b0 duy, h\u00e0nh vi v\u00e0 v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c<\/strong>, gi\u00fap nh\u00e2n vi\u00ean hi\u1ec3u, tin t\u01b0\u1edfng v\u00e0 truy\u1ec1n t\u1ea3i \u0111\u00fang tinh th\u1ea7n th\u01b0\u01a1ng hi\u1ec7u qua m\u1ecdi ho\u1ea1t \u0111\u1ed9ng.<\/p>\n\n\n\n<p>C\u00f3 th\u1ec3 th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9 gi\u00fap doanh nghi\u1ec7p <strong>truy\u1ec1n t\u1ea3i cam k\u1ebft th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u1ebfn kh\u00e1ch h\u00e0ng th\u00f4ng qua s\u1ef1 th\u1ea5u hi\u1ec3u v\u00e0 \u0111\u1ed3ng h\u00e0nh c\u1ee7a nh\u00e2n vi\u00ean. B\u00ean c\u1ea1nh \u0111\u00f3 nhi\u1ec1u nh\u1eadn \u0111\u1ecbnh c\u0169ng nh\u1ea5n m\u1ea1nh r\u1eb1ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9 l\u00e0 vi\u1ec7c <strong>g\u1eafn k\u1ebft c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh, thi\u1ebft k\u1ebf c\u00f4ng vi\u1ec7c v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a nh\u00e2n vi\u00ean<\/strong> v\u1edbi \u0111\u1eb7c t\u00ednh th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u00f3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn k\u1ebft qu\u1ea3 kinh doanh.<\/p>\n\n\n\n<p>T\u00f3m l\u1ea1i, <strong>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9<\/strong> bao g\u1ed3m <strong>l\u1eadp k\u1ebf ho\u1ea1ch, tri\u1ec3n khai, \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh<\/strong> c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i nh\u00e2n vi\u00ean \u0111\u1ec1u th\u1ea5m nhu\u1ea7n gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, <strong>cam k\u1ebft v\u1edbi s\u1ee9 m\u1ec7nh doanh nghi\u1ec7p<\/strong> v\u00e0 h\u00e0nh \u0111\u1ed9ng nh\u1ea5t qu\u00e1n v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap h\u00ecnh th\u00e0nh <strong>v\u0103n h\u00f3a doanh nghi\u1ec7p v\u1eefng ch\u1eafc<\/strong> m\u00e0 c\u00f2n t\u1ea1o ra s\u1ef1 <strong>g\u1eafn k\u1ebft m\u1ea1nh m\u1ebd<\/strong> gi\u1eefa n\u1ed9i b\u1ed9 t\u1ed5 ch\u1ee9c v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Vai tr\u00f2 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9 \u0111\u1ed1i v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">2.1. T\u1ea1o s\u1ef1 g\u1eafn k\u1ebft v\u00e0 cam k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean<\/h3>\n\n\n\n<p>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9 m\u1ea1nh gi\u00fap nh\u00e2n vi\u00ean <strong>hi\u1ec3u r\u00f5 t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/strong> c\u1ee7a doanh nghi\u1ec7p, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y <strong>s\u1ef1 cam k\u1ebft v\u00e0 l\u00f2ng trung th\u00e0nh<\/strong>. Khi nh\u00e2n vi\u00ean nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c r\u1eb1ng h\u1ecd \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a t\u1ed5 ch\u1ee9c, h\u1ecd s\u1ebd l\u00e0m vi\u1ec7c v\u1edbi <strong>tinh th\u1ea7n tr\u00e1ch nhi\u1ec7m cao h\u01a1n v\u00e0 c\u1ed1ng hi\u1ebfn nhi\u1ec1u h\u01a1n<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.2. N\u00e2ng cao hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c<\/h3>\n\n\n\n<p>Khi nh\u00e2n vi\u00ean <strong>th\u1ea5u hi\u1ec3u v\u00e0 tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u<\/strong>, h\u1ecd s\u1ebd l\u00e0m vi\u1ec7c <strong>hi\u1ec7u qu\u1ea3 h\u01a1n, ch\u1ee7 \u0111\u1ed9ng h\u01a1n v\u00e0 s\u00e1ng t\u1ea1o h\u01a1n<\/strong>. H\u1ecd kh\u00f4ng ch\u1ec9 th\u1ef1c hi\u1ec7n nhi\u1ec7m v\u1ee5 m\u1ed9t c\u00e1ch m\u00e1y m\u00f3c m\u00e0 c\u00f2n truy\u1ec1n t\u1ea3i tinh th\u1ea7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0o t\u1eebng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, gi\u00fap <strong>n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gia t\u0103ng gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.3. C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>Nh\u00e2n vi\u00ean ch\u00ednh l\u00e0 nh\u1eefng <strong>\u201c\u0111i\u1ec3m ch\u1ea1m\u201d quan tr\u1ecdng<\/strong> trong h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t \u0111\u1ed9i ng\u0169 <strong>hi\u1ec3u r\u00f5 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> s\u1ebd truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch <strong>nh\u1ea5t qu\u00e1n<\/strong>, t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u00edch c\u1ef1c, t\u1eeb \u0111\u00f3 <strong>gia t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh<\/strong> c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.4. X\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p m\u1ea1nh m\u1ebd<\/h3>\n\n\n\n<p>V\u0103n h\u00f3a doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 <strong>c\u00e1c quy t\u1eafc, ch\u00ednh s\u00e1ch<\/strong> m\u00e0 c\u00f2n l\u00e0 s\u1ef1 th\u1ec3 hi\u1ec7n c\u1ee7a gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong <strong>\u0111\u1eddi s\u1ed1ng n\u1ed9i b\u1ed9<\/strong>. Khi th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u1eefng ch\u1eafc, doanh nghi\u1ec7p s\u1ebd h\u00ecnh th\u00e0nh m\u1ed9t <strong>m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c chuy\u00ean nghi\u1ec7p, t\u00edch c\u1ef1c v\u00e0 h\u1ee3p t\u00e1c<\/strong>, n\u01a1i m\u00e0 m\u1ed7i nh\u00e2n vi\u00ean \u0111\u1ec1u c\u1ea3m th\u1ea5y <strong>c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 \u0111\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.5. T\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng<\/h3>\n\n\n\n<p>Trong <strong>th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng \u0111\u1ea7y c\u1ea1nh tranh<\/strong>, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9 m\u1ea1nh gi\u00fap doanh nghi\u1ec7p <strong>thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i<\/strong>. Khi nh\u00e2n vi\u00ean <strong>t\u1ef1 h\u00e0o v\u1ec1 c\u00f4ng ty<\/strong> v\u00e0 s\u1eb5n s\u00e0ng <strong>g\u1eafn b\u00f3 l\u00e2u d\u00e0i<\/strong>, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 <strong>ti\u1ebft ki\u1ec7m chi ph\u00ed tuy\u1ec3n d\u1ee5ng<\/strong> m\u00e0 c\u00f2n c\u00f3 m\u1ed9t <strong>\u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 \u1ed5n \u0111\u1ecbnh<\/strong>, g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean <strong>s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 n\u00e2ng cao v\u1ecb th\u1ebf c\u1ea1nh tranh<\/strong> tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. T\u1ea1i sao Th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9 quan tr\u1ecdng?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">3.1. Nh\u00e2n vi\u00ean \u2013 T\u00e0i s\u1ea3n v\u00f4 h\u00ecnh gi\u00e1 tr\u1ecb nh\u1ea5t<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Nh\u00e2n vi\u00ean kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi th\u1ef1c thi, m\u00e0 c\u00f2n l\u00e0 g\u01b0\u01a1ng m\u1eb7t \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u<\/h4>\n\n\n\n<p>M\u1ed7i nh\u00e2n vi\u00ean kh\u00f4ng ch\u1ec9 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y m\u00e0 c\u00f2n l\u00e0 <strong>\u0111i\u1ec3m ch\u1ea1m quan tr\u1ecdng<\/strong> trong h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed7i cu\u1ed9c tr\u00f2 chuy\u1ec7n, m\u1ed7i t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd \u0111\u1ec1u g\u00f3p ph\u1ea7n <strong>h\u00ecnh th\u00e0nh v\u00e0 c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/strong>. M\u1ed9t d\u1ecbch v\u1ee5 t\u1eadn t\u00e2m, m\u1ed9t l\u1eddi n\u00f3i ch\u00e2n th\u00e0nh hay m\u1ed9t c\u1eed ch\u1ec9 chuy\u00ean nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u chi\u1ebfm \u0111\u01b0\u1ee3c l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Nh\u00e2n vi\u00ean l\u00e0 \u201c\u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u\u201d t\u1ef1 nhi\u00ean nh\u1ea5t<\/h4>\n\n\n\n<p>Khi nh\u00e2n vi\u00ean <strong>th\u1ea5u hi\u1ec3u, tin t\u01b0\u1edfng v\u00e0 t\u1ef1 h\u00e0o<\/strong> v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd s\u1ebd <strong>lan t\u1ecfa nh\u1eefng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean<\/strong>. S\u1ef1 nhi\u1ec7t huy\u1ebft v\u00e0 ni\u1ec1m tin c\u1ee7a h\u1ecd kh\u00f4ng ch\u1ec9 t\u1ea1o \u0111\u1ed9ng l\u1ef1c n\u1ed9i b\u1ed9 m\u00e0 c\u00f2n <strong>t\u1ea1o d\u1ef1ng uy t\u00edn v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c<\/strong>. Sir Richard Branson t\u1eebng nh\u1ea5n m\u1ea1nh r\u1eb1ng: <em>\u201cNh\u00e2n vi\u00ean l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u1edbn nh\u1ea5t c\u1ee7a m\u1ed9t c\u00f4ng ty.\u201d<\/em> M\u1ed9t \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean t\u1eadn t\u00e2m s\u1ebd t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t tr\u1ed9i, g\u00f3p ph\u1ea7n <strong>t\u0103ng c\u01b0\u1eddng v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.2. Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh t\u1eeb b\u00ean trong \u2013 X\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1eefng ch\u1eafc b\u00ean ngo\u00e0i<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n<\/h4>\n\n\n\n<p>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9 v\u1eefng m\u1ea1nh kh\u00f4ng ch\u1ec9 gi\u00fap nh\u00e2n vi\u00ean hi\u1ec3u r\u00f5 <strong>gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/strong> c\u1ee7a doanh nghi\u1ec7p m\u00e0 c\u00f2n \u0111\u1ea3m b\u1ea3o h\u1ecd <strong>truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch \u0111\u1ed3ng nh\u1ea5t v\u00e0 ch\u00e2n th\u1ef1c<\/strong>. Khi m\u1ecdi nh\u00e2n vi\u00ean \u0111\u1ec1u k\u1ec3 c\u00f9ng m\u1ed9t c\u00e2u chuy\u1ec7n, th\u1ec3 hi\u1ec7n c\u00f9ng m\u1ed9t tinh th\u1ea7n, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd tr\u1edf n\u00ean <strong>m\u1ea1nh m\u1ebd v\u00e0 \u0111\u00e1ng tin c\u1eady<\/strong> trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">S\u1ef1 \u0111\u1ed3ng b\u1ed9 gi\u1eefa n\u1ed9i b\u1ed9 v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u b\u00ean ngo\u00e0i<\/h4>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9 ch\u00ednh l\u00e0 <strong>c\u1ea7u n\u1ed1i gi\u1eefa gi\u00e1 tr\u1ecb doanh nghi\u1ec7p v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong>. Khi nh\u00e2n vi\u00ean c\u1ea3m nh\u1eadn v\u00e0 s\u1ed1ng \u0111\u00fang v\u1edbi nh\u1eefng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd s\u1ebd t\u1ef1 nhi\u00ean th\u1ec3 hi\u1ec7n ch\u00fang ra b\u00ean ngo\u00e0i. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra <strong>m\u1ed9t h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u ch\u00e2n th\u1ef1c, nh\u1ea5t qu\u00e1n v\u00e0 \u0111\u00e1ng tin c\u1eady<\/strong>. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh trong v\u0103n h\u00f3a n\u1ed9i b\u1ed9, s\u1ef1 kh\u00f4ng nh\u1ea5t qu\u00e1n s\u1ebd g\u00e2y m\u1ea5t l\u00f2ng tin t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.3. Th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9 v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn v\u0103n h\u00f3a doanh nghi\u1ec7p<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">V\u0103n h\u00f3a doanh nghi\u1ec7p m\u1ea1nh m\u1ebd \u2013 Y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho nh\u00e2n vi\u00ean<\/h4>\n\n\n\n<p>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9 v\u1eefng ch\u1eafc gi\u00fap <strong>x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed9t v\u0103n h\u00f3a doanh nghi\u1ec7p g\u1eafn k\u1ebft<\/strong>, n\u01a1i m\u1ecdi th\u00e0nh vi\u00ean \u0111\u1ec1u c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c <strong>s\u1ef1 \u0111\u1ed3ng h\u00e0nh, \u00fd ngh\u0129a v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng vi\u1ec7c<\/strong>. Khi nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y m\u00ecnh l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a doanh nghi\u1ec7p, h\u1ecd kh\u00f4ng ch\u1ec9 trung th\u00e0nh h\u01a1n m\u00e0 c\u00f2n ch\u1ee7 \u0111\u1ed9ng \u0111\u00f3ng g\u00f3p, s\u00e1ng t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Gi\u1ea3m t\u1ef7 l\u1ec7 ngh\u1ec9 vi\u1ec7c, n\u00e2ng cao hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c<\/h4>\n\n\n\n<p>Khi nh\u00e2n vi\u00ean <strong>\u0111\u01b0\u1ee3c ghi nh\u1eadn, \u0111\u01b0\u1ee3c trao quy\u1ec1n v\u00e0 c\u1ea3m th\u1ea5y c\u00f3 gi\u00e1 tr\u1ecb<\/strong>, h\u1ecd s\u1ebd <strong>c\u1ed1ng hi\u1ebfn nhi\u1ec1u h\u01a1n<\/strong> v\u00e0 \u00edt c\u00f3 \u00fd \u0111\u1ecbnh r\u1eddi b\u1ecf c\u00f4ng ty. M\u1ed9t nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 <strong>m\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft cao<\/strong> c\u00f3 th\u1ec3 gi\u1ea3m t\u1ef7 l\u1ec7 nh\u00e2n vi\u00ean ngh\u1ec9 vi\u1ec7c l\u00ean \u0111\u1ebfn <strong>87%<\/strong>. Nh\u00e2n vi\u00ean h\u1ea1nh ph\u00fac kh\u00f4ng ch\u1ec9 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n m\u00e0 c\u00f2n gi\u00fap c\u00f4ng ty ti\u1ebft ki\u1ec7m chi ph\u00ed tuy\u1ec3n d\u1ee5ng v\u00e0 \u0111\u00e0o t\u1ea1o, \u0111\u1ed3ng th\u1eddi g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t <strong>m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c \u1ed5n \u0111\u1ecbnh, hi\u1ec7u su\u1ea5t cao<\/strong>.<\/p>\n\n\n\n<p>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9 m\u1ea1nh kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p <strong>t\u1ea1o d\u1ef1ng m\u1ed9t \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean trung th\u00e0nh v\u00e0 t\u1eadn t\u00e2m<\/strong>, m\u00e0 c\u00f2n <strong>g\u00f3p ph\u1ea7n n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, c\u1ee7ng c\u1ed1 v\u0103n h\u00f3a doanh nghi\u1ec7p v\u00e0 x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng<\/strong>. \u0110\u1ec3 th\u01b0\u01a1ng hi\u1ec7u t\u1ecfa s\u00e1ng b\u00ean ngo\u00e0i, tr\u01b0\u1edbc ti\u00ean n\u00f3 c\u1ea7n <strong>\u0111\u01b0\u1ee3c nu\u00f4i d\u01b0\u1ee1ng v\u00e0 th\u1ea5m nhu\u1ea7n t\u1eeb b\u00ean trong<\/strong>.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>N\u1ebfu b\u1ea1n tin r\u1eb1ng s\u1ee9c m\u1ea1nh n\u1ed9i b\u1ed9 ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng, h\u00e3y kh\u00e1m ph\u00e1 gi\u1ea3i ph\u00e1p <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/xay-dung-thuong-hieu-tong-the\/\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3<\/a><\/strong> c\u1ee7a Sao Kim Branding \u0111\u1ec3 bi\u1ebfn gi\u00e1 tr\u1ecb n\u1ed9i b\u1ed9 th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. C\u00e1c th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i trong Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">4.1. Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 hi\u1ec7u qu\u1ea3 \u2013 C\u1ea7u n\u1ed1i gi\u1eefa doanh nghi\u1ec7p v\u00e0 nh\u00e2n vi\u00ean<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng th\u00f4ng tin minh b\u1ea1ch, r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn<\/h4>\n\n\n\n<p>M\u1ed9t h\u1ec7 th\u1ed1ng truy\u1ec1n th\u00f4ng <strong>r\u00f5 r\u00e0ng, minh b\u1ea1ch<\/strong> gi\u00fap nh\u00e2n vi\u00ean hi\u1ec3u r\u00f5 <strong>m\u1ee5c ti\u00eau, gi\u00e1 tr\u1ecb v\u00e0 v\u0103n h\u00f3a doanh nghi\u1ec7p<\/strong>, t\u1eeb \u0111\u00f3 t\u1ea1o d\u1ef1ng s\u1ef1 <strong>tin t\u01b0\u1edfng v\u00e0 g\u1eafn k\u1ebft<\/strong>. Khi th\u00f4ng tin \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch <strong>ch\u00ednh x\u00e1c v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn<\/strong>, nh\u00e2n vi\u00ean s\u1ebd c\u1ea3m th\u1ea5y <strong>\u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng, c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng<\/strong> v\u00e0 \u0111\u00f3ng g\u00f3p hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u0110a d\u1ea1ng h\u00f3a k\u00eanh truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9<\/h4>\n\n\n\n<p>Doanh nghi\u1ec7p c\u1ea7n t\u1eadn d\u1ee5ng nhi\u1ec1u h\u00ecnh th\u1ee9c giao ti\u1ebfp \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u00f4ng tin \u0111\u1ebfn \u0111\u01b0\u1ee3c v\u1edbi m\u1ecdi nh\u00e2n vi\u00ean, c\u1ee5 th\u1ec3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Email<\/strong>: Truy\u1ec1n t\u1ea3i th\u00f4ng b\u00e1o ch\u00ednh th\u1ee9c, c\u1eadp nh\u1eadt v\u1ec1 ch\u00ednh s\u00e1ch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n\n\n\n<li><strong>Intranet<\/strong>: X\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng th\u00f4ng tin n\u1ed9i b\u1ed9 n\u01a1i nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 tra c\u1ee9u t\u00e0i li\u1ec7u, tin t\u1ee9c v\u00e0 quy tr\u00ecnh l\u00e0m vi\u1ec7c.<\/li>\n\n\n\n<li><strong>S\u1ef1 ki\u1ec7n n\u1ed9i b\u1ed9<\/strong>: H\u1ed9i th\u1ea3o, ti\u1ec7c c\u00f4ng ty, c\u00e1c bu\u1ed5i giao l\u01b0u gi\u00fap k\u1ebft n\u1ed1i nh\u00e2n vi\u00ean v\u00e0 l\u00e3nh \u0111\u1ea1o, \u0111\u1ed3ng th\u1eddi truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch tr\u1ef1c quan.<\/li>\n\n\n\n<li><strong>Workshop \u0111\u00e0o t\u1ea1o<\/strong>: Kh\u00f4ng gian \u0111\u1ec3 nh\u00e2n vi\u00ean h\u1ecdc h\u1ecfi, th\u1ea3o lu\u1eadn v\u1ec1 \u0111\u1ecbnh h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3ng th\u1eddi n\u00e2ng cao n\u0103ng l\u1ef1c c\u00e1 nh\u00e2n.<\/li>\n\n\n\n<li><strong>Video n\u1ed9i b\u1ed9<\/strong>: N\u1ed9i dung h\u1ea5p d\u1eabn, tr\u1ef1c quan gi\u00fap truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch sinh \u0111\u1ed9ng.<\/li>\n\n\n\n<li><strong>M\u1ea1ng x\u00e3 h\u1ed9i n\u1ed9i b\u1ed9<\/strong>: T\u1ea1o kh\u00f4ng gian trao \u0111\u1ed5i th\u00e2n thi\u1ec7n, gi\u00fap nh\u00e2n vi\u00ean ch\u1ee7 \u0111\u1ed9ng chia s\u1ebb \u00fd ki\u1ebfn v\u00e0 g\u1eafn k\u1ebft h\u01a1n v\u1edbi t\u1ed5 ch\u1ee9c.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4.2. \u0110\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n nh\u00e2n vi\u00ean th\u00e0nh \u0110\u1ea1i s\u1ee9 Th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u0110\u00e0o t\u1ea1o nh\u00e2n vi\u00ean v\u1ec1 t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/h4>\n\n\n\n<p>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9 m\u1ea1nh b\u1eaft \u0111\u1ea7u t\u1eeb s\u1ef1 <strong>th\u1ea5u hi\u1ec3u v\u00e0 tin t\u01b0\u1edfng<\/strong> c\u1ee7a nh\u00e2n vi\u00ean v\u00e0o s\u1ee9 m\u1ec7nh c\u1ee7a doanh nghi\u1ec7p. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u1ea7n gi\u00fap nh\u00e2n vi\u00ean <strong>nh\u1eadn di\u1ec7n r\u00f5 vai tr\u00f2 c\u1ee7a m\u00ecnh trong vi\u1ec7c hi\u1ec7n th\u1ef1c h\u00f3a gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong>. Ph\u01b0\u01a1ng ph\u00e1p c\u00f3 th\u1ec3 \u0111a d\u1ea1ng t\u1eeb <strong>workshop, e-learning, ch\u01b0\u01a1ng tr\u00ecnh hu\u1ea5n luy\u1ec7n th\u1ef1c t\u1ebf<\/strong> \u0111\u1ebfn c\u00e1c t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn tr\u1ef1c quan.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Onboarding m\u1ea1nh m\u1ebd \u2013 \u0110\u1ecbnh h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u ngay t\u1eeb ng\u00e0y \u0111\u1ea7u ti\u00ean<\/h4>\n\n\n\n<p>Nh\u1eefng ng\u00e0y \u0111\u1ea7u ti\u00ean c\u1ee7a nh\u00e2n vi\u00ean trong doanh nghi\u1ec7p ch\u00ednh l\u00e0 th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 <strong>h\u1ecd ti\u1ebfp x\u00fac v\u00e0 c\u1ea3m nh\u1eadn b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u<\/strong>. M\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh <strong>onboarding chuy\u00ean s\u00e2u<\/strong>, bao g\u1ed3m gi\u1edbi thi\u1ec7u v\u1ec1 l\u1ecbch s\u1eed, gi\u00e1 tr\u1ecb v\u00e0 v\u0103n h\u00f3a doanh nghi\u1ec7p, s\u1ebd gi\u00fap nh\u00e2n vi\u00ean nhanh ch\u00f3ng h\u00f2a nh\u1eadp v\u00e0 c\u1ea3m th\u1ea5y m\u00ecnh l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">T\u1ea1o \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 nh\u00e2n vi\u00ean t\u1ef1 h\u00e0o v\u00e0 ch\u1ee7 \u0111\u1ed9ng lan t\u1ecfa gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h4>\n\n\n\n<p>Nh\u00e2n vi\u00ean s\u1ebd tr\u1edf th\u00e0nh \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u khi h\u1ecd <strong>t\u1ef1 h\u00e0o v\u1ec1 n\u01a1i m\u00ecnh l\u00e0m vi\u1ec7c<\/strong>. \u0110\u1ec3 th\u00fac \u0111\u1ea9y \u0111i\u1ec1u n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ghi nh\u1eadn v\u00e0 khen th\u01b0\u1edfng<\/strong> nh\u1eefng nh\u00e2n vi\u00ean th\u1ec3 hi\u1ec7n tinh th\u1ea7n th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t s\u1eafc.<\/li>\n\n\n\n<li><strong>T\u1ea1o c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n<\/strong> b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o n\u00e2ng cao k\u1ef9 n\u0103ng v\u00e0 th\u0103ng ti\u1ebfn.<\/li>\n\n\n\n<li><strong>X\u00e2y d\u1ef1ng m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c<\/strong> v\u1edbi v\u0103n h\u00f3a h\u1ee3p t\u00e1c, t\u00f4n tr\u1ecdng v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng.<\/li>\n\n\n\n<li><strong>Trao quy\u1ec1n cho nh\u00e2n vi\u00ean<\/strong>, gi\u00fap h\u1ecd c\u1ea3m th\u1ea5y c\u00f3 tr\u00e1ch nhi\u1ec7m v\u00e0 ch\u1ee7 \u0111\u1ed9ng h\u01a1n trong vi\u1ec7c th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4.3. X\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p g\u1eafn k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">T\u00edch h\u1ee3p gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0o ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y<\/h4>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf kh\u1ea9u hi\u1ec7u hay t\u00e0i li\u1ec7u n\u1ed9i b\u1ed9, m\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c <strong>hi\u1ec7n di\u1ec7n trong t\u1eebng quy\u1ebft \u0111\u1ecbnh, quy tr\u00ecnh v\u00e0 h\u00e0nh \u0111\u1ed9ng<\/strong> c\u1ee7a c\u00f4ng ty. Khi nh\u00e2n vi\u00ean th\u1ea5y r\u1eb1ng <strong>gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong th\u1ef1c t\u1ebf<\/strong>, h\u1ecd s\u1ebd c\u00f3 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 s\u1ed1ng v\u00e0 l\u00e0m vi\u1ec7c theo nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u00f3.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Th\u00fac \u0111\u1ea9y v\u0103n h\u00f3a giao ti\u1ebfp c\u1edfi m\u1edf, ph\u1ea3n h\u1ed3i hai chi\u1ec1u<\/h4>\n\n\n\n<p>M\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9 m\u1ea1nh c\u1ea7n c\u00f3 <strong>m\u00f4i tr\u01b0\u1eddng giao ti\u1ebfp minh b\u1ea1ch<\/strong>, n\u01a1i nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 <strong>\u0111\u00f3ng g\u00f3p \u00fd ki\u1ebfn, ph\u1ea3n h\u1ed3i v\u00e0 tham gia v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a t\u1ed5 ch\u1ee9c<\/strong>. Vi\u1ec7c l\u1eafng nghe v\u00e0 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c gi\u00fap x\u00e2y d\u1ef1ng <strong>s\u1ef1 tin t\u01b0\u1edfng v\u00e0 cam k\u1ebft d\u00e0i l\u00e2u<\/strong> gi\u1eefa nh\u00e2n vi\u00ean v\u00e0 doanh nghi\u1ec7p.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Ghi nh\u1eadn v\u00e0 t\u00f4n vinh nh\u1eefng c\u00e1 nh\u00e2n th\u1ec3 hi\u1ec7n tinh th\u1ea7n th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t nh\u1ea5t<\/h4>\n\n\n\n<p>Vi\u1ec7c ghi nh\u1eadn kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ef1 khen th\u01b0\u1edfng m\u00e0 c\u00f2n l\u00e0 <strong>c\u00f4ng c\u1ee5 truy\u1ec1n c\u1ea3m h\u1ee9ng<\/strong> m\u1ea1nh m\u1ebd. Khi nh\u1eefng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch v\u00e0 t\u00f4n vinh, nh\u00e2n vi\u00ean s\u1ebd c\u00f3 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 <strong>ti\u1ebfp t\u1ee5c ph\u00e1t huy v\u00e0 lan t\u1ecfa tinh th\u1ea7n th\u01b0\u01a1ng hi\u1ec7u<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. L\u1ee3i \u00cdch c\u1ee7a Chi\u1ebfn l\u01b0\u1ee3c Th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">5.1. T\u0103ng c\u01b0\u1eddng s\u1ef1 g\u1eafn k\u1ebft v\u00e0 \u0111\u1ed9ng l\u1ef1c c\u1ee7a nh\u00e2n vi\u00ean<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Nh\u00e2n vi\u00ean c\u00f3 \u0111\u1ed9ng l\u1ef1c cao h\u01a1n khi h\u1ecd c\u1ea3m th\u1ea5y m\u00ecnh l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/h4>\n\n\n\n<p>Khi nh\u00e2n vi\u00ean <strong>hi\u1ec3u r\u00f5 t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p<\/strong>, h\u1ecd kh\u00f4ng ch\u1ec9 l\u00e0m vi\u1ec7c v\u00ec nhi\u1ec7m v\u1ee5 h\u00e0ng ng\u00e0y m\u00e0 c\u00f2n xem c\u00f4ng vi\u1ec7c nh\u01b0 m\u1ed9t c\u01a1 h\u1ed9i <strong>\u0111\u00f3ng g\u00f3p v\u00e0o m\u1ed9t m\u1ee5c ti\u00eau l\u1edbn h\u01a1n<\/strong>. H\u1ecd c\u1ea3m th\u1ea5y m\u00ecnh kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c m\u00e0 c\u00f2n l\u00e0 ng\u01b0\u1eddi <strong>\u0111\u1ecbnh h\u00ecnh v\u00e0 lan t\u1ecfa gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong>. \u0110i\u1ec1u n\u00e0y th\u00fac \u0111\u1ea9y tinh th\u1ea7n tr\u00e1ch nhi\u1ec7m, s\u1ef1 g\u1eafn k\u1ebft v\u00e0 t\u1ea1o ra m\u1ed9t <strong>\u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean t\u1eadn t\u00e2m, \u0111\u1ed3ng l\u00f2ng<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Gi\u1ea3m t\u1ef7 l\u1ec7 ngh\u1ec9 vi\u1ec7c, gia t\u0103ng l\u00f2ng trung th\u00e0nh v\u1edbi doanh nghi\u1ec7p<\/h4>\n\n\n\n<p>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9 m\u1ea1nh m\u1ebd t\u1ea1o ra <strong>m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c c\u00f3 \u00fd ngh\u0129a<\/strong>, n\u01a1i nh\u00e2n vi\u00ean <strong>c\u1ea3m th\u1ea5y t\u1ef1 h\u00e0o, \u0111\u01b0\u1ee3c ghi nh\u1eadn v\u00e0 \u0111\u00e1nh gi\u00e1 cao<\/strong>. Khi h\u1ecd g\u1eafn k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, kh\u1ea3 n\u0103ng r\u1eddi b\u1ecf c\u00f4ng ty s\u1ebd gi\u1ea3m \u0111\u00e1ng k\u1ec3. C\u00e1c nghi\u00ean c\u1ee9u cho th\u1ea5y, nh\u1eefng doanh nghi\u1ec7p c\u00f3 m\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft nh\u00e2n vi\u00ean cao c\u00f3 th\u1ec3 gi\u1ea3m <strong>t\u1ef7 l\u1ec7 ngh\u1ec9 vi\u1ec7c l\u00ean \u0111\u1ebfn 87%<\/strong>. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed tuy\u1ec3n d\u1ee5ng, m\u00e0 c\u00f2n \u0111\u1ea3m b\u1ea3o <strong>s\u1ef1 \u1ed5n \u0111\u1ecbnh v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a t\u1ed5 ch\u1ee9c<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.2. N\u00e2ng cao hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a nh\u00e2n vi\u00ean<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u0110\u1ed9i ng\u0169 g\u1eafn k\u1ebft, hi\u1ec3u r\u00f5 vai tr\u00f2 c\u1ee7a m\u00ecnh s\u1ebd l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n<\/h4>\n\n\n\n<p>Khi nh\u00e2n vi\u00ean <strong>th\u1ea5u hi\u1ec3u s\u1ee9 m\u1ec7nh v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p<\/strong>, h\u1ecd s\u1ebd c\u00f3 <strong>\u0111\u1ed9ng l\u1ef1c l\u00e0m vi\u1ec7c cao h\u01a1n, ch\u1ee7 \u0111\u1ed9ng h\u01a1n trong vi\u1ec7c \u0111\u00f3ng g\u00f3p v\u00e0 s\u00e1ng t\u1ea1o<\/strong>. M\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c c\u00f3 s\u1ef1 g\u1eafn k\u1ebft ch\u1eb7t ch\u1ebd gi\u00fap nh\u00e2n vi\u00ean <strong>h\u1ed7 tr\u1ee3 nhau t\u1ed1t h\u01a1n, ph\u1ed1i h\u1ee3p hi\u1ec7u qu\u1ea3 h\u01a1n<\/strong>, t\u1eeb \u0111\u00f3 t\u1ea1o ra nh\u1eefng k\u1ebft qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">M\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c th\u00fac \u0111\u1ea9y s\u00e1ng t\u1ea1o v\u00e0 ch\u1ee7 \u0111\u1ed9ng<\/h4>\n\n\n\n<p>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9 v\u1eefng ch\u1eafc kh\u00f4ng ch\u1ec9 l\u00e0 kim ch\u1ec9 nam cho doanh nghi\u1ec7p m\u00e0 c\u00f2n l\u00e0 <strong>ngu\u1ed3n c\u1ea3m h\u1ee9ng<\/strong> cho nh\u00e2n vi\u00ean. Th\u00f4ng qua <strong>truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 hi\u1ec7u qu\u1ea3, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o ph\u00e1t tri\u1ec3n v\u00e0 v\u0103n h\u00f3a doanh nghi\u1ec7p m\u1ea1nh m\u1ebd<\/strong>, nh\u00e2n vi\u00ean s\u1ebd c\u1ea3m th\u1ea5y <strong>\u0111\u01b0\u1ee3c l\u1eafng nghe, \u0111\u01b0\u1ee3c trao quy\u1ec1n v\u00e0 c\u00f3 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n<\/strong>. Khi h\u1ecd c\u00f3 kh\u00f4ng gian \u0111\u1ec3 th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n, h\u1ecd s\u1ebd <strong>l\u00e0m vi\u1ec7c ch\u1ee7 \u0111\u1ed9ng h\u01a1n, s\u00e1ng t\u1ea1o h\u01a1n v\u00e0 c\u00f3 tinh th\u1ea7n tr\u00e1ch nhi\u1ec7m cao h\u01a1n<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.3. T\u1ea1o ra tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n t\u1eeb b\u00ean trong ra b\u00ean ngo\u00e0i<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Nh\u00e2n vi\u00ean ch\u00ednh l\u00e0 nh\u1eefng \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u ch\u00e2n th\u1ef1c nh\u1ea5t<\/h4>\n\n\n\n<p>Khi nh\u00e2n vi\u00ean <strong>hi\u1ec3u v\u00e0 s\u1ed1ng theo gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong>, h\u1ecd s\u1ebd t\u1ef1 nhi\u00ean tr\u1edf th\u00e0nh <strong>nh\u1eefng \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00edch th\u1ef1c<\/strong>. H\u1ecd kh\u00f4ng ch\u1ec9 truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u qua <strong>c\u00e1ch giao ti\u1ebfp, c\u00e1ch l\u00e0m vi\u1ec7c n\u1ed9i b\u1ed9<\/strong>, m\u00e0 c\u00f2n <strong>\u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u00e1ch h\u1ecd ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng<\/strong>. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o ra m\u1ed9t <strong>tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng nh\u1ea5t<\/strong>, n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">V\u0103n h\u00f3a n\u1ed9i b\u1ed9 l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc<\/h4>\n\n\n\n<p>M\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9 m\u1ea1nh kh\u00f4ng ch\u1ec9 \u0111\u1ea3m b\u1ea3o s\u1ef1 nh\u1ea5t qu\u00e1n trong n\u1ed9i b\u1ed9, m\u00e0 c\u00f2n <strong>th\u1ec3 hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3 ra b\u00ean ngo\u00e0i th\u00f4ng qua d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/strong>. Khi nh\u00e2n vi\u00ean <strong>th\u1ea5m nhu\u1ea7n gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong>, h\u1ecd s\u1ebd th\u1ec3 hi\u1ec7n tinh th\u1ea7n \u0111\u00f3 trong t\u1eebng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. T\u1eeb <strong>c\u00e1ch giao ti\u1ebfp, c\u00e1ch x\u1eed l\u00fd v\u1ea5n \u0111\u1ec1 \u0111\u1ebfn th\u00e1i \u0111\u1ed9 ph\u1ee5c v\u1ee5<\/strong>, t\u1ea5t c\u1ea3 \u0111\u1ec1u ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch ch\u00e2n th\u1ef1c v\u00e0 chuy\u00ean nghi\u1ec7p.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Kh\u00e1ch h\u00e0ng c\u00f3 tr\u1ea3i nghi\u1ec7m \u0111\u1ed3ng nh\u1ea5t, t\u0103ng c\u01b0\u1eddng ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u<\/h4>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 mua s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5, m\u00e0 h\u1ecd c\u00f2n t\u00ecm ki\u1ebfm <strong>m\u1ed9t tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n<\/strong>. Khi nh\u00e2n vi\u00ean <strong>\u0111\u1ed3ng l\u00f2ng truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong>, kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c <strong>s\u1ef1 ch\u00e2n th\u00e0nh, nh\u1ea5t qu\u00e1n v\u00e0 chuy\u00ean nghi\u1ec7p<\/strong>, t\u1eeb \u0111\u00f3 <strong>gia t\u0103ng l\u00f2ng tin v\u00e0 s\u1ef1 trung th\u00e0nh<\/strong> v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. C\u00e1ch th\u1ef1c thi Chi\u1ebfn l\u01b0\u1ee3c Th\u01b0\u01a1ng Hi\u1ec7u n\u1ed9i b\u1ed9 hi\u1ec7u qu\u1ea3<\/h2>\n\n\n\n<p>\u0110\u1ec3 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n theo t\u1eebng b\u01b0\u1edbc, \u0111\u1ea3m b\u1ea3o s\u1ef1 g\u1eafn k\u1ebft gi\u1eefa <strong>nh\u00e2n vi\u00ean, v\u0103n h\u00f3a doanh nghi\u1ec7p v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.1. B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Truy\u1ec1n t\u1ea3i r\u00f5 r\u00e0ng s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/h4>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9 kh\u00f4ng th\u1ec3 v\u1eefng m\u1ea1nh n\u1ebfu nh\u00e2n vi\u00ean kh\u00f4ng hi\u1ec3u r\u00f5 v\u1ec1 <strong>s\u1ee9 m\u1ec7nh (Mission), t\u1ea7m nh\u00ecn (Vision) v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i (Core Values)<\/strong> c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>S\u1ee9 m\u1ec7nh<\/strong> th\u1ec3 hi\u1ec7n l\u00fd do t\u1ed3n t\u1ea1i c\u1ee7a c\u00f4ng ty.<\/li>\n\n\n\n<li><strong>T\u1ea7m nh\u00ecn<\/strong> l\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n.<\/li>\n\n\n\n<li><strong>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/strong> l\u00e0 kim ch\u1ec9 nam cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng v\u00e0 quy\u1ebft \u0111\u1ecbnh.<\/li>\n<\/ul>\n\n\n\n<p>Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c <strong>truy\u1ec1n \u0111\u1ea1t m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, nh\u1ea5t qu\u00e1n v\u00e0 c\u00f3 s\u1ee9c thuy\u1ebft ph\u1ee5c<\/strong>, gi\u00fap nh\u00e2n vi\u00ean hi\u1ec3u \u0111\u01b0\u1ee3c <strong>vai tr\u00f2 c\u1ee7a m\u00ecnh trong b\u1ee9c tranh l\u1edbn<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">C\u1ee5 th\u1ec3 h\u00f3a gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh h\u00e0nh vi th\u1ef1c ti\u1ec5n<\/h4>\n\n\n\n<p>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u1ec3 ch\u1ec9 t\u1ed3n t\u1ea1i tr\u00ean gi\u1ea5y m\u00e0 ph\u1ea3i <strong>\u0111\u01b0\u1ee3c c\u1ee5 th\u1ec3 h\u00f3a th\u00e0nh nh\u1eefng h\u00e0nh vi, th\u00e1i \u0111\u1ed9 v\u00e0 c\u00e1ch th\u1ee9c l\u00e0m vi\u1ec7c<\/strong> h\u00e0ng ng\u00e0y. Khi nh\u00e2n vi\u00ean bi\u1ebft <strong>l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong>, h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y <strong>d\u1ec5 d\u00e0ng \u00e1p d\u1ee5ng h\u01a1n<\/strong> trong c\u00f4ng vi\u1ec7c v\u00e0 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n<span style=\"--tl-form-height-m:767.188px;--tl-form-height-t:711.594px;--tl-form-height-d:711.594px;\" class=\"tl-placeholder-f-type-shortcode_31455 tl-preload-form\"><span><\/span><\/span>\n\n\n<h3 class=\"wp-block-heading\">6.2. B\u01b0\u1edbc 2: X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 hi\u1ec7u qu\u1ea3<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">T\u1eadn d\u1ee5ng \u0111a k\u00eanh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u00f4ng tin \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i \u0111\u1ea7y \u0111\u1ee7<\/h4>\n\n\n\n<p>Doanh nghi\u1ec7p c\u1ea7n thi\u1ebft l\u1eadp m\u1ed9t h\u1ec7 th\u1ed1ng truy\u1ec1n th\u00f4ng m\u1ea1nh m\u1ebd, gi\u00fap nh\u00e2n vi\u00ean <strong>ti\u1ebfp c\u1eadn nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng<\/strong> v\u1edbi th\u00f4ng tin v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t s\u1ed1 k\u00eanh quan tr\u1ecdng g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Intranet<\/strong>: C\u1ed5ng th\u00f4ng tin n\u1ed9i b\u1ed9 cung c\u1ea5p t\u00e0i li\u1ec7u, tin t\u1ee9c v\u00e0 c\u1eadp nh\u1eadt v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li><strong>B\u1ea3n tin n\u1ed9i b\u1ed9 (Email Newsletter)<\/strong>: Chia s\u1ebb th\u00e0nh t\u1ef1u, c\u00e2u chuy\u1ec7n truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n\n\n\n<li><strong>C\u00e1c cu\u1ed9c h\u1ecdp \u0111\u1ecbnh k\u1ef3<\/strong>: T\u1ea1o kh\u00f4ng gian \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1ch th\u1ee9c \u00e1p d\u1ee5ng v\u00e0o c\u00f4ng vi\u1ec7c.<\/li>\n\n\n\n<li><strong>M\u1ea1ng x\u00e3 h\u1ed9i n\u1ed9i b\u1ed9<\/strong>: N\u1ec1n t\u1ea3ng \u0111\u1ec3 nh\u00e2n vi\u00ean k\u1ebft n\u1ed1i, chia s\u1ebb v\u00e0 lan t\u1ecfa gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">T\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 nh\u00e2n vi\u00ean tham gia v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/h4>\n\n\n\n<p>Thay v\u00ec ch\u1ec9 truy\u1ec1n t\u1ea3i th\u00f4ng tin m\u1ed9t chi\u1ec1u, doanh nghi\u1ec7p c\u1ea7n <strong>khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean \u0111\u00f3ng g\u00f3p \u00fd ki\u1ebfn<\/strong>, chia s\u1ebb c\u00e2u chuy\u1ec7n c\u00e1 nh\u00e2n v\u1ec1 c\u00e1ch h\u1ecd g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eefng c\u00e2u chuy\u1ec7n th\u1ef1c t\u1ebf kh\u00f4ng ch\u1ec9 <strong>truy\u1ec1n c\u1ea3m h\u1ee9ng<\/strong> m\u00e0 c\u00f2n gi\u00fap th\u01b0\u01a1ng hi\u1ec7u <strong>tr\u1edf n\u00ean g\u1ea7n g\u0169i v\u00e0 ch\u00e2n th\u1ef1c h\u01a1n<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Duy tr\u00ec truy\u1ec1n th\u00f4ng hai chi\u1ec1u<\/h4>\n\n\n\n<p>Doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 truy\u1ec1n \u0111\u1ea1t m\u00e0 c\u00f2n <strong>c\u1ea7n l\u1eafng nghe ph\u1ea3n h\u1ed3i t\u1eeb nh\u00e2n vi\u00ean<\/strong>. Vi\u1ec7c t\u1ea1o ra c\u00e1c k\u00eanh ph\u1ea3n h\u1ed3i nh\u01b0 <strong>b\u1ea3ng kh\u1ea3o s\u00e1t, c\u00e1c bu\u1ed5i h\u1ecdp nh\u00f3m ho\u1eb7c ph\u1ecfng v\u1ea5n \u0111\u1ecbnh k\u1ef3<\/strong> gi\u00fap doanh nghi\u1ec7p li\u00ean t\u1ee5c <strong>c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.3. B\u01b0\u1edbc 3: T\u00edch h\u1ee3p th\u01b0\u01a1ng hi\u1ec7u v\u00e0o v\u0103n h\u00f3a doanh nghi\u1ec7p<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u0110\u1ed3ng b\u1ed9 th\u01b0\u01a1ng hi\u1ec7u trong m\u1ecdi quy tr\u00ecnh v\u00e0 ho\u1ea1t \u0111\u1ed9ng<\/h4>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9 kh\u00f4ng ch\u1ec9 t\u1ed3n t\u1ea1i trong c\u00e1c t\u00e0i li\u1ec7u hay kh\u1ea9u hi\u1ec7u m\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c <strong>hi\u1ec7n di\u1ec7n trong m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a t\u1ed5 ch\u1ee9c<\/strong>, t\u1eeb quy tr\u00ecnh tuy\u1ec3n d\u1ee5ng, \u0111\u00e0o t\u1ea1o \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tuy\u1ec3n d\u1ee5ng<\/strong>: T\u00ecm ki\u1ebfm \u1ee9ng vi\u00ean ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li><strong>\u0110\u00e0o t\u1ea1o<\/strong>: Gi\u00fap nh\u00e2n vi\u00ean th\u1ea5u hi\u1ec3u v\u00e0 th\u1ef1c h\u00e0nh c\u00e1c gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y.<\/li>\n\n\n\n<li><strong>\u0110\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t<\/strong>: Kh\u00f4ng ch\u1ec9 d\u1ef1a v\u00e0o KPI m\u00e0 c\u00f2n xem x\u00e9t c\u00e1ch nh\u00e2n vi\u00ean th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li><strong>Thi\u1ebft k\u1ebf kh\u00f4ng gian l\u00e0m vi\u1ec7c<\/strong>: V\u0103n ph\u00f2ng n\u00ean ph\u1ea3n \u00e1nh tinh th\u1ea7n th\u01b0\u01a1ng hi\u1ec7u, gi\u00fap nh\u00e2n vi\u00ean c\u1ea3m nh\u1eadn gi\u00e1 tr\u1ecb c\u00f4ng ty ngay t\u1eeb m\u00f4i tr\u01b0\u1eddng xung quanh.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong h\u00e0nh vi h\u00e0ng ng\u00e0y<\/h4>\n\n\n\n<p>M\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c m\u00e0 nh\u00e2n vi\u00ean <strong>c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong>, \u0111\u1ed3ng th\u1eddi <strong>\u0111\u01b0\u1ee3c ghi nh\u1eadn v\u00e0 khuy\u1ebfn kh\u00edch<\/strong>, s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.4. B\u01b0\u1edbc 4: \u0110\u00e0o t\u1ea1o v\u00e0 khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean tr\u1edf th\u00e0nh \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o chuy\u00ean s\u00e2u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/h4>\n\n\n\n<p>Doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o gi\u00fap nh\u00e2n vi\u00ean <strong>hi\u1ec3u r\u00f5 l\u1ecbch s\u1eed, gi\u00e1 tr\u1ecb v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u<\/strong>, t\u1eeb \u0111\u00f3 <strong>th\u1ec3 hi\u1ec7n ch\u00fang trong c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hu\u1ea5n luy\u1ec7n k\u1ef9 n\u0103ng giao ti\u1ebfp<\/strong>: Gi\u00fap nh\u00e2n vi\u00ean truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 thuy\u1ebft ph\u1ee5c.<\/li>\n\n\n\n<li><strong>C\u00e1c kh\u00f3a h\u1ecdc n\u1ed9i b\u1ed9 &amp; workshop<\/strong>: T\u1ea1o c\u01a1 h\u1ed9i cho nh\u00e2n vi\u00ean th\u1ea3o lu\u1eadn v\u00e0 th\u1ef1c h\u00e0nh c\u00e1ch th\u1ec3 hi\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng khen th\u01b0\u1edfng v\u00e0 kh\u00edch l\u1ec7 h\u1ee3p l\u00fd<\/h4>\n\n\n\n<p>Nh\u00e2n vi\u00ean s\u1ebd c\u00f3 \u0111\u1ed9ng l\u1ef1c h\u01a1n khi h\u1ecd c\u1ea3m th\u1ea5y nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c ghi nh\u1eadn. M\u1ed9t s\u1ed1 c\u00e1ch th\u1ee9c kh\u00edch l\u1ec7 bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Trao th\u01b0\u1edfng v\u00e0 t\u00f4n vinh c\u00e1 nh\u00e2n xu\u1ea5t s\u1eafc<\/strong>: C\u00f4ng nh\u1eadn nh\u1eefng nh\u00e2n vi\u00ean th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch n\u1ed5i b\u1eadt.<\/li>\n\n\n\n<li><strong>Ch\u00ednh s\u00e1ch ph\u00fac l\u1ee3i &amp; th\u0103ng ti\u1ebfn<\/strong>: T\u1ea1o c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n cho nh\u1eefng nh\u00e2n vi\u00ean \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li><strong>Khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean chia s\u1ebb c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong>: T\u1ea1o n\u1ec1n t\u1ea3ng \u0111\u1ec3 nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 k\u1ec3 l\u1ea1i nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf khi h\u1ecd th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb c\u00f4ng ty.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6.5. B\u01b0\u1edbc 5: \u0110\u00e1nh gi\u00e1 v\u00e0 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u0110o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft v\u00e0 hi\u1ec7u qu\u1ea3 th\u1ef1c thi<\/h4>\n\n\n\n<p>Doanh nghi\u1ec7p c\u1ea7n th\u01b0\u1eddng xuy\u00ean <strong>\u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9<\/strong> b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kh\u1ea3o s\u00e1t m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng v\u00e0 g\u1eafn k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean<\/strong>.<\/li>\n\n\n\n<li><strong>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1ec1 hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c, t\u1ef7 l\u1ec7 ngh\u1ec9 vi\u1ec7c, m\u1ee9c \u0111\u1ed9 tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u0110i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p<\/h4>\n\n\n\n<p>M\u00f4i tr\u01b0\u1eddng kinh doanh lu\u00f4n thay \u0111\u1ed5i, v\u00ec v\u1eady th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9 c\u0169ng c\u1ea7n <strong>li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a<\/strong> \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi <strong>m\u1ee5c ti\u00eau doanh nghi\u1ec7p v\u00e0 nhu c\u1ea7u c\u1ee7a nh\u00e2n vi\u00ean<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Theo d\u00f5i ph\u1ea3n h\u1ed3i t\u1eeb nh\u00e2n vi\u00ean<\/strong> \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c k\u1ecbp th\u1eddi.<\/li>\n\n\n\n<li><strong>X\u00e2y d\u1ef1ng quy tr\u00ecnh c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c<\/strong>, \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9 lu\u00f4n ph\u1ea3n \u00e1nh \u0111\u00fang th\u1ef1c t\u1ebf v\u0103n h\u00f3a doanh nghi\u1ec7p.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">7. T\u1ea1m k\u1ebft v\u1ec1 Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1ed9<\/h2>\n\n\n\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9<\/strong> kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p t\u1ea1o d\u1ef1ng m\u1ed9t \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 g\u1eafn k\u1ebft m\u00e0 c\u00f2n l\u00e0 n\u1ec1n t\u1ea3ng cho s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. Khi nh\u00e2n vi\u00ean hi\u1ec3u r\u00f5 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 s\u1ed1ng theo tinh th\u1ea7n th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd s\u1ebd ch\u1ee7 \u0111\u1ed9ng lan t\u1ecfa \u0111i\u1ec1u \u0111\u00f3 v\u00e0o t\u1eebng h\u00e0nh \u0111\u1ed9ng, g\u00f3p ph\u1ea7n n\u00e2ng cao hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb h\u00ecnh \u1ea3nh b\u00ean ngo\u00e0i m\u00e0 c\u00f2n t\u1eeb ch\u00ednh nh\u1eefng con ng\u01b0\u1eddi b\u00ean trong. \u0110\u1ec3 th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c s\u1ef1 t\u1ecfa s\u00e1ng, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea7u t\u01b0 v\u00e0o v\u0103n h\u00f3a n\u1ed9i b\u1ed9, truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ea1o \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 m\u1ed7i nh\u00e2n vi\u00ean tr\u1edf th\u00e0nh m\u1ed9t \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c th\u1ee5.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>N\u1ebfu b\u1ea1n mong mu\u1ed1n th\u01b0\u01a1ng hi\u1ec7u t\u1ecfa s\u00e1ng t\u1eeb b\u00ean trong ra b\u00ean ngo\u00e0i, h\u00e3y kh\u00e1m ph\u00e1 gi\u1ea3i ph\u00e1p <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/xay-dung-thuong-hieu-tong-the\/\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3<\/a><\/strong> c\u1ee7a Sao Kim Branding \u2013 ch\u00eca kh\u00f3a \u0111\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9 hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<p>SAOKIM BRANDING \u2013 Branding Agency \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng nh\u1ea5t<\/p>\n\n\n\n<p>Tel: 0964.699.499<\/p>\n\n\n\n<p>Website:&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/\">www.saokim.com.vn<\/a><\/p>\n\n\n\n<p>Email: info@saokim.com.vn<\/p>\n\n\n\n<p>Facebook:&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\">Sao Kim Branding<\/a><\/p>\n\n\n\n<p>Case study Behance:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\">Sao Kim Branding<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9 gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 g\u1eafn k\u1ebft, n\u00e2ng cao hi\u1ec7u su\u1ea5t v\u00e0 t\u1ea1o n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n","protected":false},"author":37,"featured_media":58876,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-58871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":100,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/58871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=58871"}],"version-history":[{"count":14,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/58871\/revisions"}],"predecessor-version":[{"id":58892,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/58871\/revisions\/58892"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/58876"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=58871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=58871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=58871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}