{"id":59091,"date":"2025-03-26T21:16:18","date_gmt":"2025-03-26T14:16:18","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=59091"},"modified":"2025-03-26T21:16:19","modified_gmt":"2025-03-26T14:16:19","slug":"kinh-te-hoc-hanh-vi-trong-marketing","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/kinh-te-hoc-hanh-vi-trong-marketing\/","title":{"rendered":"Kinh T\u1ebf H\u1ecdc H\u00e0nh Vi Trong Marketing: Hi\u1ec3u Kh\u00e1ch H\u00e0ng, T\u1ed1i \u01afu Chi\u1ebfn L\u01b0\u1ee3c"},"content":{"rendered":"\n<p>Kinh t\u1ebf h\u1ecdc h\u00e0nh vi trong marketing gi\u00fap th\u01b0\u01a1ng hi\u1ec7u th\u1ea5u hi\u1ec3u c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng ra quy\u1ebft \u0111\u1ecbnh, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u00e0 gia t\u0103ng hi\u1ec7u qu\u1ea3 kinh doanh. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc n\u00e0y m\u1ed9t c\u00e1ch th\u00f4ng minh v\u00e0 c\u00f3 \u0111\u1ea1o \u0111\u1ee9c, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm h\u1ea5p d\u1eabn v\u00e0 b\u1ec1n v\u1eefng h\u01a1n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2025\/03\/kinh-te-hoc-hanh-vi-trong-marketing.jpg\" alt=\"Kinh t\u1ebf h\u1ecdc h\u00e0nh vi trong marketing: Hi\u1ec3u kh\u00e1ch h\u00e0ng, t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c\" class=\"wp-image-59092\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2025\/03\/kinh-te-hoc-hanh-vi-trong-marketing.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2025\/03\/kinh-te-hoc-hanh-vi-trong-marketing-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2025\/03\/kinh-te-hoc-hanh-vi-trong-marketing-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1. Kinh T\u1ebf H\u1ecdc H\u00e0nh Vi v\u00e0 Vai Tr\u00f2 Quan Tr\u1ecdng Trong Marketing Hi\u1ec7n \u0110\u1ea1i<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Kinh T\u1ebf H\u1ecdc H\u00e0nh Vi \u2013 C\u1ea7u N\u1ed1i Gi\u1eefa T\u00e2m L\u00fd H\u1ecdc v\u00e0 Kinh T\u1ebf H\u1ecdc<\/h3>\n\n\n\n<p>Kinh t\u1ebf h\u1ecdc h\u00e0nh vi l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, k\u1ebft h\u1ee3p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc t\u1eeb t\u00e2m l\u00fd h\u1ecdc v\u00e0 kinh t\u1ebf h\u1ecdc \u0111\u1ec3 nghi\u00ean c\u1ee9u c\u00e1ch con ng\u01b0\u1eddi th\u1ef1c s\u1ef1 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. Kh\u00f4ng gi\u1ed1ng nh\u01b0 gi\u1ea3 \u0111\u1ecbnh v\u1ec1 t\u00ednh <strong>h\u1ee3p l\u00fd tuy\u1ec7t \u0111\u1ed1i<\/strong> trong kinh t\u1ebf h\u1ecdc truy\u1ec1n th\u1ed1ng, l\u0129nh v\u1ef1c n\u00e0y nh\u1ea5n m\u1ea1nh r\u1eb1ng quy\u1ebft \u0111\u1ecbnh c\u1ee7a con ng\u01b0\u1eddi th\u01b0\u1eddng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u1ea3m x\u00fac, th\u00f3i quen v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 t\u00e2m l\u00fd kh\u00e1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vai Tr\u00f2 C\u1ed1t L\u00f5i Trong Marketing Hi\u1ec7n \u0110\u1ea1i<\/h3>\n\n\n\n<p>Trong b\u1ed1i c\u1ea3nh marketing ng\u00e0y nay, vi\u1ec7c th\u1ea5u hi\u1ec3u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 ch\u00eca kh\u00f3a gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 h\u01a1n. Kinh t\u1ebf h\u1ecdc h\u00e0nh vi gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111i s\u00e2u v\u00e0o <strong>\u0111\u1ed9ng c\u01a1 th\u1ef1c s\u1ef1<\/strong> \u0111\u1eb1ng sau quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a th\u00f4ng \u0111i\u1ec7p, s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 \u0111\u1ec3 t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Ng\u01b0\u1eddi Ti\u00eau D\u00f9ng Kh\u00f4ng Ph\u1ea3i L\u00fac N\u00e0o C\u0169ng H\u00e0nh \u0110\u1ed9ng L\u00fd Tr\u00ed<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Quy\u1ebft \u0110\u1ecbnh \u0110\u01b0\u1ee3c D\u1eabn D\u1eaft B\u1edfi Ti\u1ec1m Th\u1ee9c<\/h3>\n\n\n\n<p>S\u1ef1 th\u1eadt l\u00e0 <strong>95% quy\u1ebft \u0111\u1ecbnh c\u1ee7a con ng\u01b0\u1eddi \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi ti\u1ec1m th\u1ee9c<\/strong>, ch\u1ee9 kh\u00f4ng ph\u1ea3i b\u1edfi qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch logic nh\u01b0 ta v\u1eabn ngh\u0129. Thay v\u00ec c\u00e2n nh\u1eafc m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng, ph\u1ea7n l\u1edbn l\u1ef1a ch\u1ecdn c\u1ee7a ch\u00fang ta \u0111\u01b0\u1ee3c chi ph\u1ed1i b\u1edfi c\u1ea3m x\u00fac, thi\u00ean ki\u1ebfn nh\u1eadn th\u1ee9c v\u00e0 nh\u1eefng \u1ea3nh h\u01b0\u1edfng v\u00f4 h\u00ecnh t\u1eeb m\u00f4i tr\u01b0\u1eddng xung quanh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u00e2m L\u00fd H\u1ecdc Trong H\u00e0nh Vi Ti\u00eau D\u00f9ng<\/h3>\n\n\n\n<p>Kinh t\u1ebf h\u1ecdc h\u00e0nh vi ch\u1ec9 ra r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ph\u1ea3i nh\u1eefng c\u00e1 th\u1ec3 l\u00fd tr\u00ed, m\u00e0 l\u00e0 nh\u1eefng th\u1ef1c th\u1ec3 <strong>h\u00e0nh \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u00f3i quen v\u00e0 b\u1ea3n n\u0103ng<\/strong>. Nh\u1eefng y\u1ebfu t\u1ed1 nh\u01b0 c\u1ea3m x\u00fac, \u00e1p l\u1ef1c x\u00e3 h\u1ed9i hay c\u00e1ch th\u00f4ng tin \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd ra quy\u1ebft \u0111\u1ecbnh m\u1ed9t c\u00e1ch phi l\u00fd tr\u00ed m\u00e0 kh\u00f4ng h\u1ec1 nh\u1eadn ra. \u0110i\u1ec1u n\u00e0y m\u1edf ra c\u01a1 h\u1ed9i cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1eadn d\u1ee5ng c\u00e1c c\u01a1 ch\u1ebf t\u00e2m l\u00fd \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi mua s\u1eafm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. M\u1ee5c Ti\u00eau C\u1ee7a B\u00e0i Vi\u1ebft<\/h2>\n\n\n\n<p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd kh\u00e1m ph\u00e1 nh\u1eefng <strong>kh\u00e1i ni\u1ec7m kinh t\u1ebf h\u1ecdc h\u00e0nh vi m\u1ea1nh m\u1ebd nh\u1ea5t<\/strong> v\u00e0 c\u00e1ch ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 marketing. C\u1ee5 th\u1ec3, ch\u00fang ta s\u1ebd \u0111i s\u00e2u v\u00e0o c\u00e1c nguy\u00ean t\u1eafc sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i (Social Proof):<\/strong> C\u00e1ch con ng\u01b0\u1eddi b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi h\u00e0nh \u0111\u1ed9ng c\u1ee7a \u0111\u00e1m \u0111\u00f4ng.<\/li>\n\n\n\n<li><strong>\u00c1c c\u1ea3m m\u1ea5t m\u00e1t (Loss Aversion):<\/strong> T\u1ea1i sao con ng\u01b0\u1eddi s\u1ee3 m\u1ea5t m\u00e1t h\u01a1n l\u00e0 vui m\u1eebng khi \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i \u00edch t\u01b0\u01a1ng \u0111\u01b0\u01a1ng.<\/li>\n\n\n\n<li><strong>Hi\u1ec7u \u1ee9ng s\u1edf h\u1eefu (Endowment Effect):<\/strong> T\u1ea1i sao ch\u00fang ta coi tr\u1ecdng nh\u1eefng g\u00ec m\u00ecnh s\u1edf h\u1eefu h\u01a1n gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf c\u1ee7a n\u00f3.<\/li>\n\n\n\n<li><strong>M\u1ecf neo (Anchoring):<\/strong> T\u00e1c \u0111\u1ed9ng c\u1ee7a th\u00f4ng tin ban \u0111\u1ea7u \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ti\u1ebfp theo.<\/li>\n\n\n\n<li><strong>Hi\u1ec7u \u1ee9ng chim m\u1ed3i (Decoy Effect):<\/strong> C\u00e1ch th\u00eam m\u1ed9t t\u00f9y ch\u1ecdn ph\u1ee5 c\u00f3 th\u1ec3 h\u01b0\u1edbng ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn l\u1ef1a ch\u1ecdn mong mu\u1ed1n.<\/li>\n\n\n\n<li><strong>Hi\u1ec7u \u1ee9ng \u0111\u00f3ng khung (Framing Effect):<\/strong> C\u00e1ch c\u00e1ch di\u1ec5n \u0111\u1ea1t kh\u00e1c nhau c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n\n\n\n<li><strong>S\u1ef1 khan hi\u1ebfm (Scarcity Effect):<\/strong> V\u00ec sao con ng\u01b0\u1eddi lu\u00f4n b\u1ecb thu h\u00fat b\u1edfi nh\u1eefng th\u1ee9 hi\u1ebfm c\u00f3.<\/li>\n\n\n\n<li><strong>Hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd \u0111\u00e1m \u0111\u00f4ng (Bandwagon Effect):<\/strong> T\u1ea1i sao ch\u00fang ta c\u00f3 xu h\u01b0\u1edbng l\u00e0m theo s\u1ed1 \u0111\u00f4ng.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">4. Kinh T\u1ebf H\u1ecdc H\u00e0nh Vi: Hi\u1ec3u T\u00e2m L\u00fd Ng\u01b0\u1eddi Ti\u00eau D\u00f9ng \u0110\u1ec3 T\u1ed1i \u01afu Quy\u1ebft \u0110\u1ecbnh Kinh T\u1ebf<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">4.1. Kinh T\u1ebf H\u1ecdc H\u00e0nh Vi L\u00e0 G\u00ec?<\/h3>\n\n\n\n<p>Kinh t\u1ebf h\u1ecdc h\u00e0nh vi l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u c\u00e1ch c\u00e1c y\u1ebfu t\u1ed1 t\u00e2m l\u00fd, c\u1ea3m x\u00fac v\u00e0 x\u00e3 h\u1ed9i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh kinh t\u1ebf c\u1ee7a con ng\u01b0\u1eddi. Kh\u00f4ng gi\u1ed1ng nh\u01b0 m\u00f4 h\u00ecnh kinh t\u1ebf truy\u1ec1n th\u1ed1ng, v\u1ed1n cho r\u1eb1ng con ng\u01b0\u1eddi lu\u00f4n h\u00e0nh \u0111\u1ed9ng l\u00fd tr\u00ed \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i \u00edch, kinh t\u1ebf h\u1ecdc h\u00e0nh vi th\u1eeba nh\u1eadn r\u1eb1ng quy\u1ebft \u0111\u1ecbnh c\u1ee7a ch\u00fang ta th\u01b0\u1eddng b\u1ecb chi ph\u1ed1i b\u1edfi nh\u1eadn th\u1ee9c ch\u1ee7 quan, c\u1ea3m x\u00fac v\u00e0 t\u00e1c \u0111\u1ed9ng t\u1eeb m\u00f4i tr\u01b0\u1eddng xung quanh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.2. S\u1ef1 Kh\u00e1c Bi\u1ec7t Gi\u1eefa Kinh T\u1ebf H\u1ecdc Truy\u1ec1n Th\u1ed1ng v\u00e0 Kinh T\u1ebf H\u1ecdc H\u00e0nh Vi<\/h3>\n\n\n\n<p>Kinh t\u1ebf h\u1ecdc truy\u1ec1n th\u1ed1ng gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng con ng\u01b0\u1eddi c\u00f3 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin, lu\u00f4n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean s\u1edf th\u00edch c\u00e1 nh\u00e2n v\u00e0 h\u00e0nh \u0111\u1ed9ng h\u1ee3p l\u00fd \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i \u00edch trong gi\u1edbi h\u1ea1n ng\u00e2n s\u00e1ch. Theo quan \u0111i\u1ec3m n\u00e0y, c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh t\u1ebf \u0111\u01b0\u1ee3c coi l\u00e0 qu\u00e1 tr\u00ecnh t\u00ednh to\u00e1n ch\u00ednh x\u00e1c, kh\u00f4ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u1ea3m x\u00fac hay c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i.<\/p>\n\n\n\n<p>Ng\u01b0\u1ee3c l\u1ea1i, kinh t\u1ebf h\u1ecdc h\u00e0nh vi nh\u1eadn ra r\u1eb1ng con ng\u01b0\u1eddi kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng h\u00e0nh \u0111\u1ed9ng l\u00fd tr\u00ed. Quy\u1ebft \u0111\u1ecbnh c\u1ee7a ch\u00fang ta th\u01b0\u1eddng ch\u1ecbu t\u00e1c \u0111\u1ed9ng t\u1eeb c\u1ea3m x\u00fac, th\u00f3i quen v\u00e0 \u1ea3nh h\u01b0\u1edfng x\u00e3 h\u1ed9i. Thay v\u00ec gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng m\u1ecdi quy\u1ebft \u0111\u1ecbnh \u0111\u1ec1u t\u1ed1i \u01b0u, kinh t\u1ebf h\u1ecdc h\u00e0nh vi t\u1eadp trung nghi\u00ean c\u1ee9u c\u00e1ch con ng\u01b0\u1eddi th\u1ef1c s\u1ef1 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn khi th\u00f4ng tin kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7 v\u00e0 khi nh\u1eefng y\u1ebfu t\u1ed1 t\u00e2m l\u00fd \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng.<\/p>\n\n\n\n<p>Tr\u00ean th\u1ef1c t\u1ebf, nhi\u1ec1u quy\u1ebft \u0111\u1ecbnh kh\u00f4ng xu\u1ea5t ph\u00e1t t\u1eeb s\u1ef1 ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng m\u00e0 b\u1ecb chi ph\u1ed1i b\u1edfi nh\u1eefng y\u1ebfu t\u1ed1 nh\u01b0 n\u1ed7i s\u1ee3 b\u1ecf l\u1ee1, \u00e1p l\u1ef1c x\u00e3 h\u1ed9i ho\u1eb7c s\u1ef1 quen thu\u1ed9c. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fd do t\u1ea1i sao vi\u1ec7c hi\u1ec3u r\u00f5 kinh t\u1ebf h\u1ecdc h\u00e0nh vi gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.3. Nh\u1eefng Kh\u00e1i Ni\u1ec7m Quan Tr\u1ecdng Trong Kinh T\u1ebf H\u1ecdc H\u00e0nh Vi<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Thi\u00ean Ki\u1ebfn Nh\u1eadn Th\u1ee9c (Cognitive Biases)<\/h4>\n\n\n\n<p>Thi\u00ean ki\u1ebfn nh\u1eadn th\u1ee9c l\u00e0 nh\u1eefng sai l\u1ec7ch c\u00f3 h\u1ec7 th\u1ed1ng trong c\u00e1ch con ng\u01b0\u1eddi suy ngh\u0129 v\u00e0 \u0111\u00e1nh gi\u00e1 th\u00f4ng tin. B\u1ed9 n\u00e3o c\u00f3 xu h\u01b0\u1edbng \u0111\u01a1n gi\u1ea3n h\u00f3a vi\u1ec7c x\u1eed l\u00fd th\u00f4ng tin d\u1ef1a tr\u00ean kinh nghi\u1ec7m v\u00e0 quan \u0111i\u1ec3m c\u00e1 nh\u00e2n, d\u1eabn \u0111\u1ebfn nh\u1eefng quy\u1ebft \u0111\u1ecbnh kh\u00f4ng ho\u00e0n to\u00e0n h\u1ee3p l\u00fd.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, hi\u1ec7u \u1ee9ng x\u00e1c nh\u1eadn (Confirmation Bias) khi\u1ebfn con ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng ch\u1ec9 ti\u1ebfp nh\u1eadn nh\u1eefng th\u00f4ng tin \u1ee7ng h\u1ed9 quan \u0111i\u1ec3m s\u1eb5n c\u00f3 c\u1ee7a m\u00ecnh, thay v\u00ec \u0111\u00e1nh gi\u00e1 m\u1ecdi kh\u00eda c\u1ea1nh m\u1ed9t c\u00e1ch kh\u00e1ch quan. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ti\u00eau d\u00f9ng khi kh\u00e1ch h\u00e0ng ch\u1ec9 t\u00ecm ki\u1ebfm nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd \u0111\u00e3 c\u00f3 \u00fd \u0111\u1ecbnh mua.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Heuristic \u2013 Nh\u1eefng \u0110\u01b0\u1eddng T\u1eaft T\u01b0 Duy<\/h4>\n\n\n\n<p>Heuristic l\u00e0 nh\u1eefng quy t\u1eafc t\u01b0 duy gi\u00fap con ng\u01b0\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng m\u00e0 kh\u00f4ng c\u1ea7n ph\u00e2n t\u00edch s\u00e2u. \u0110\u00e2y l\u00e0 nh\u1eefng &#8220;\u0111\u01b0\u1eddng t\u1eaft&#8221; gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 gi\u1ea3m \u00e1p l\u1ef1c nh\u1eadn th\u1ee9c, nh\u01b0ng c\u0169ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn sai l\u1ea7m trong \u0111\u00e1nh gi\u00e1.<\/p>\n\n\n\n<p>M\u1ed9t v\u00ed d\u1ee5 ph\u1ed5 bi\u1ebfn l\u00e0 khi mua s\u1eafm, nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng cho r\u1eb1ng s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 cao h\u01a1n s\u1ebd c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t h\u01a1n, d\u00f9 \u0111i\u1ec1u n\u00e0y kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng ch\u00ednh x\u00e1c. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u1eb7c \u0111i\u1ec3m n\u00e0y \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 v\u00e0 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m h\u1ee3p l\u00fd h\u01a1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u1ea2nh H\u01b0\u1edfng X\u00e3 H\u1ed9i (Social Influence)<\/h4>\n\n\n\n<p>H\u00e0nh vi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 xu\u1ea5t ph\u00e1t t\u1eeb suy ngh\u0129 c\u00e1 nh\u00e2n m\u00e0 c\u00f2n b\u1ecb t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd b\u1edfi nh\u1eefng ng\u01b0\u1eddi xung quanh. Khi kh\u00f4ng ch\u1eafc ch\u1eafn v\u1ec1 m\u1ed9t quy\u1ebft \u0111\u1ecbnh, con ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng l\u00e0m theo s\u1ed1 \u0111\u00f4ng, t\u1ea1o ra hi\u1ec7u \u1ee9ng b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i (Social Proof).<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, m\u1ed9t nh\u00e0 h\u00e0ng \u0111\u00f4ng kh\u00e1ch th\u01b0\u1eddng thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n v\u00ec kh\u00e1ch h\u00e0ng tin r\u1eb1ng \u0111\u00f4ng kh\u00e1ch \u0111\u1ed3ng ngh\u0129a v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng t\u1eadn d\u1ee5ng \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch hi\u1ec3n th\u1ecb s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c ho\u1eb7c c\u00e1c ch\u1ee9ng th\u1ef1c t\u1eeb ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">C\u1ea3m X\u00fac (Emotions) \u2013 \u0110\u1ed9ng L\u1ef1c Quy\u1ebft \u0110\u1ecbnh<\/h4>\n\n\n\n<p>C\u1ea3m x\u00fac \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh, \u0111\u00f4i khi c\u00f2n m\u1ea1nh m\u1ebd h\u01a1n c\u1ea3 l\u00fd tr\u00ed. Nh\u1eefng c\u1ea3m x\u00fac nh\u01b0 ni\u1ec1m vui khi \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i \u00edch, n\u1ed7i s\u1ee3 m\u1ea5t m\u00e1t hay s\u1ef1 lo l\u1eafng tr\u01b0\u1edbc m\u1ed9t l\u1ef1a ch\u1ecdn \u0111\u1ec1u c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<p>Hi\u1ec7u \u1ee9ng \u00e1c c\u1ea3m m\u1ea5t m\u00e1t (Loss Aversion) l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh. Con ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng s\u1ee3 m\u1ea5t m\u00e1t nhi\u1ec1u h\u01a1n l\u00e0 vui m\u1eebng khi \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i \u00edch t\u01b0\u01a1ng \u0111\u01b0\u01a1ng. Ch\u00ednh v\u00ec v\u1eady, c\u00e1c chi\u1ebfn d\u1ecbch marketing th\u01b0\u1eddng nh\u1ea5n m\u1ea1nh y\u1ebfu t\u1ed1 &#8220;c\u00f3 th\u1ec3 m\u1ea5t c\u01a1 h\u1ed9i&#8221; thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o l\u1ee3i \u00edch nh\u1eadn \u0111\u01b0\u1ee3c. Nh\u1eefng th\u00f4ng \u0111i\u1ec7p nh\u01b0 \u201cCh\u1ec9 c\u00f2n 3 su\u1ea5t \u01b0u \u0111\u00e3i cu\u1ed1i c\u00f9ng!\u201d hay \u201cKhuy\u1ebfn m\u00e3i s\u1ebd k\u1ebft th\u00fac trong 24 gi\u1edd!\u201d \u0111\u00e1nh v\u00e0o t\u00e2m l\u00fd s\u1ee3 b\u1ecf l\u1ee1 c\u1ee7a kh\u00e1ch h\u00e0ng, th\u00fac \u0111\u1ea9y h\u1ecd h\u00e0nh \u0111\u1ed9ng ngay l\u1eadp t\u1ee9c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. C\u00e1c Nguy\u00ean T\u1eafc Kinh T\u1ebf H\u1ecdc H\u00e0nh Vi Quan Tr\u1ecdng V\u00e0 \u1ee8ng D\u1ee5ng Trong Marketing<\/h2>\n\n\n\n<p>Trong th\u1ebf gi\u1edbi marketing hi\u1ec7n \u0111\u1ea1i, vi\u1ec7c th\u1ea5u hi\u1ec3u t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 c\u00f2n t\u1ea1o ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn h\u00e0nh vi mua s\u1eafm. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng nguy\u00ean t\u1eafc kinh t\u1ebf h\u1ecdc h\u00e0nh vi quan tr\u1ecdng c\u00f9ng \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf c\u1ee7a ch\u00fang trong marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.1. B\u1eb1ng Ch\u1ee9ng X\u00e3 H\u1ed9i (Social Proof)<\/h3>\n\n\n\n<p><strong>Kh\u00e1i ni\u1ec7m<\/strong><\/p>\n\n\n\n<p>B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i x\u1ea3y ra khi con ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng l\u00e0m theo h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi kh\u00e1c, \u0111\u1eb7c bi\u1ec7t trong nh\u1eefng t\u00ecnh hu\u1ed1ng kh\u00f4ng ch\u1eafc ch\u1eafn. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng tin r\u1eb1ng m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ph\u1ed5 bi\u1ebfn l\u00e0 l\u1ef1a ch\u1ecdn \u0111\u00fang \u0111\u1eafn. Theo kh\u1ea3o s\u00e1t n\u0103m 2019 c\u1ee7a BrightLocal, 90% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ecdc \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, v\u00e0 88% tin t\u01b0\u1edfng c\u00e1c \u0111\u00e1nh gi\u00e1 n\u00e0y gi\u1ed1ng nh\u01b0 l\u1eddi khuy\u00ean t\u1eeb ng\u01b0\u1eddi quen.<\/p>\n\n\n\n<p><strong>\u1ee8ng d\u1ee5ng trong marketing<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hi\u1ec3n th\u1ecb \u0111\u00e1nh gi\u00e1 v\u00e0 l\u1eddi ch\u1ee9ng th\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng:<\/strong> C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c, n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o, ho\u1eb7c h\u1ee3p t\u00e1c v\u1edbi ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 c\u1ee7ng c\u1ed1 ni\u1ec1m tin v\u00e0 gia t\u0103ng s\u1ef1 tin t\u01b0\u1edfng.<\/li>\n\n\n\n<li><strong>T\u1eadn d\u1ee5ng n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o:<\/strong> Nh\u1eefng \u0111\u00e1nh gi\u00e1, h\u00ecnh \u1ea3nh ho\u1eb7c video c\u1ee7a kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf gi\u00fap th\u01b0\u01a1ng hi\u1ec7u gia t\u0103ng m\u1ee9c \u0111\u1ed9 uy t\u00edn v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng.<\/li>\n\n\n\n<li><strong>H\u1ee3p t\u00e1c v\u1edbi ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng:<\/strong> Nh\u1eefng KOLs (Key Opinion Leaders) ho\u1eb7c influencers c\u00f3 th\u1ec3 gi\u00fap t\u1ea1o hi\u1ec7u \u1ee9ng lan truy\u1ec1n, gia t\u0103ng \u0111\u1ed9 ph\u1ee7 s\u00f3ng th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5.2. S\u1ee3 M\u1ea5t M\u00e1t (Loss Aversion)<\/h3>\n\n\n\n<p><strong>Kh\u00e1i ni\u1ec7m<\/strong><\/p>\n\n\n\n<p>Con ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng s\u1ee3 m\u1ea5t m\u00e1t nhi\u1ec1u h\u01a1n l\u00e0 vui m\u1eebng khi \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i \u00edch t\u01b0\u01a1ng \u0111\u01b0\u01a1ng. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 h\u1ecd s\u1ebd s\u1eb5n s\u00e0ng h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 tr\u00e1nh m\u1ea5t m\u00e1t h\u01a1n l\u00e0 \u0111\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c m\u1ed9t ph\u1ea7n th\u01b0\u1edfng t\u01b0\u01a1ng \u0111\u01b0\u01a1ng.<\/p>\n\n\n\n<p><strong>\u1ee8ng d\u1ee5ng trong marketing<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nh\u1ea5n m\u1ea1nh nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 m\u1ea5t n\u1ebfu kh\u00f4ng h\u00e0nh \u0111\u1ed9ng:<\/strong> Thay v\u00ec qu\u1ea3ng b\u00e1 l\u1ee3i \u00edch, h\u00e3y nh\u1ea5n m\u1ea1nh v\u00e0o nh\u1eefng m\u1ea5t m\u00e1t ti\u1ec1m \u1ea9n. V\u00ed d\u1ee5: Thay v\u00ec n\u00f3i <em>\u201cTi\u1ebft ki\u1ec7m 100$ m\u1ed7i n\u0103m b\u1eb1ng c\u00e1ch d\u00f9ng thi\u1ebft b\u1ecb ti\u1ebft ki\u1ec7m \u0111i\u1ec7n\u201d<\/em>, h\u00e3y chuy\u1ec3n th\u00e0nh <em>\u201cNg\u1eebng l\u00e3ng ph\u00ed 100$ m\u1ed7i n\u0103m v\u00ec s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb kh\u00f4ng hi\u1ec7u qu\u1ea3\u201d<\/em>.<\/li>\n\n\n\n<li><strong>T\u1eadn d\u1ee5ng \u01b0u \u0111\u00e3i c\u00f3 th\u1eddi h\u1ea1n v\u00e0 hi\u1ec7u \u1ee9ng khan hi\u1ebfm:<\/strong> Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 flash sale, \u01b0u \u0111\u00e3i s\u1ed1 l\u01b0\u1ee3ng c\u00f3 h\u1ea1n ho\u1eb7c \u0111\u1ea3m b\u1ea3o ho\u00e0n ti\u1ec1n gi\u00fap t\u1ea1o c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch, th\u00f4i th\u00fac kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh nhanh h\u01a1n.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5.3. Hi\u1ec7u \u1ee8ng S\u1edf H\u1eefu (Endowment Effect)<\/h3>\n\n\n\n<p><strong>Kh\u00e1i ni\u1ec7m<\/strong><\/p>\n\n\n\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 cao nh\u1eefng g\u00ec h\u1ecd \u0111\u00e3 s\u1edf h\u1eefu h\u01a1n l\u00e0 nh\u1eefng g\u00ec h\u1ecd ch\u01b0a c\u00f3, ngay c\u1ea3 khi hai th\u1ee9 \u0111\u00f3 c\u00f3 gi\u00e1 tr\u1ecb t\u01b0\u01a1ng \u0111\u01b0\u01a1ng.<\/p>\n\n\n\n<p><strong>\u1ee8ng d\u1ee5ng trong marketing<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cung c\u1ea5p t\u00f9y ch\u1ecdn c\u00e1 nh\u00e2n h\u00f3a:<\/strong> Vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m ho\u1eb7c s\u1ea3n ph\u1ea9m gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y s\u1ef1 g\u1eafn b\u00f3 l\u1edbn h\u01a1n, t\u1eeb \u0111\u00f3 gia t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m trong m\u1eaft h\u1ecd.<\/li>\n\n\n\n<li><strong>T\u1ea1o c\u1ea3m gi\u00e1c s\u1edf h\u1eefu:<\/strong> C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh nh\u01b0 g\u00f3i d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed, cho ph\u00e9p kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua, gi\u00fap h\u1ecd c\u1ea3m th\u1ea5y g\u1eafn k\u1ebft v\u00e0 kh\u00f3 t\u1eeb b\u1ecf s\u1ea3n ph\u1ea9m h\u01a1n.<\/li>\n\n\n\n<li><strong>\u00c1p d\u1ee5ng m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd:<\/strong> Nh\u1eefng m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd theo th\u00e1ng ho\u1eb7c d\u1ecbch v\u1ee5 th\u1eed nghi\u1ec7m mi\u1ec5n ph\u00ed c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 r\u00e0ng bu\u1ed9c c\u1ea3m x\u00fac, khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f3 t\u1eeb b\u1ecf s\u1ea3n ph\u1ea9m sau khi \u0111\u00e3 quen s\u1eed d\u1ee5ng.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5.4. M\u1ecf Neo (Anchoring)<\/h3>\n\n\n\n<p><strong>Kh\u00e1i ni\u1ec7m<\/strong><\/p>\n\n\n\n<p>M\u1ecf neo l\u00e0 hi\u1ec7n t\u01b0\u1ee3ng t\u00e2m l\u00fd khi con ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng d\u1ef1a v\u00e0o th\u00f4ng tin \u0111\u1ea7u ti\u00ean nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh sau \u0111\u00f3.<\/p>\n\n\n\n<p><strong>\u1ee8ng d\u1ee5ng trong marketing<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hi\u1ec3n th\u1ecb gi\u00e1 g\u1ed1c v\u00e0 gi\u00e1 gi\u1ea3m:<\/strong> Vi\u1ec7c \u0111\u1eb7t m\u1ed9t m\u1ee9c gi\u00e1 ban \u0111\u1ea7u cao h\u01a1n r\u1ed3i gi\u1ea3m xu\u1ed1ng m\u1ee9c th\u1ea5p h\u01a1n gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb t\u1ed1t h\u01a1n.<\/li>\n\n\n\n<li><strong>So s\u00e1nh gi\u00e1 v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/strong> Khi kh\u00e1ch h\u00e0ng th\u1ea5y gi\u00e1 c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1ea5p h\u01a1n \u0111\u1ed1i th\u1ee7, h\u1ecd s\u1ebd c\u00f3 xu h\u01b0\u1edbng c\u1ea3m nh\u1eadn s\u1ea3n ph\u1ea9m \u0111\u00f3 l\u00e0 m\u1ed9t m\u00f3n h\u1eddi.<\/li>\n\n\n\n<li><strong>\u0110\u01b0a ra c\u00e1c g\u00f3i \u01b0u \u0111\u00e3i:<\/strong> Vi\u1ec7c cung c\u1ea5p c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 tr\u1ecdn g\u00f3i v\u1edbi m\u1ee9c gi\u00e1 \u01b0u \u0111\u00e3i c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5.5. Hi\u1ec7u \u1ee8ng Chim M\u1ed3i (Decoy Effect)<\/h3>\n\n\n\n<p><strong>Kh\u00e1i ni\u1ec7m<\/strong><\/p>\n\n\n\n<p>Hi\u1ec7u \u1ee9ng chim m\u1ed3i x\u1ea3y ra khi m\u1ed9t t\u00f9y ch\u1ecdn th\u1ee9 ba k\u00e9m h\u1ea5p d\u1eabn h\u01a1n \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o \u0111\u1ec3 khi\u1ebfn m\u1ed9t trong hai l\u1ef1a ch\u1ecdn ban \u0111\u1ea7u tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n.<\/p>\n\n\n\n<p><strong>\u1ee8ng d\u1ee5ng trong marketing<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gi\u1edbi thi\u1ec7u m\u1ed9t l\u1ef1a ch\u1ecdn chim m\u1ed3i:<\/strong> Th\u00eam m\u1ed9t t\u00f9y ch\u1ecdn c\u00f3 gi\u00e1 cao h\u01a1n ho\u1eb7c \u00edt l\u1ee3i \u00edch h\u01a1n \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt l\u1ef1a ch\u1ecdn mong mu\u1ed1n. V\u00ed d\u1ee5, khi b\u00e1n g\u00f3i d\u1ecbch v\u1ee5, m\u1ed9t g\u00f3i gi\u00e1 cao nh\u01b0ng \u00edt t\u00ednh n\u0103ng c\u00f3 th\u1ec3 khi\u1ebfn g\u00f3i gi\u1eefa (v\u1edbi nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n) tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n.<\/li>\n\n\n\n<li><strong>T\u1ea1o c\u00e1c g\u00f3i gi\u00e1 theo t\u1ea7ng:<\/strong> B\u1eb1ng c\u00e1ch thi\u1ebft l\u1eadp ba m\u1ee9c gi\u00e1, trong \u0111\u00f3 m\u1ee9c gi\u00e1 gi\u1eefa l\u00e0 t\u1ed1i \u01b0u nh\u1ea5t, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng ch\u1ecdn ph\u01b0\u01a1ng \u00e1n gi\u1eefa thay v\u00ec l\u1ef1a ch\u1ecdn r\u1ebb nh\u1ea5t ho\u1eb7c \u0111\u1eaft nh\u1ea5t.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5.6. Hi\u1ec7u \u1ee8ng \u0110\u00f3ng Khung (Framing Effect)<\/h3>\n\n\n\n<p><strong>Kh\u00e1i ni\u1ec7m<\/strong><\/p>\n\n\n\n<p>C\u00e1ch m\u1ed9t th\u00f4ng tin \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<p><strong>\u1ee8ng d\u1ee5ng trong marketing<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nh\u1ea5n m\u1ea1nh l\u1ee3i \u00edch thay v\u00ec t\u00ednh n\u0103ng:<\/strong> M\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 theo c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 t\u0103ng s\u1ee9c h\u1ea5p d\u1eabn. V\u00ed d\u1ee5: <em>\u201cTh\u1ecbt b\u00f2 90% n\u1ea1c\u201d<\/em> s\u1ebd h\u1ea5p d\u1eabn h\u01a1n so v\u1edbi <em>\u201cTh\u1ecbt b\u00f2 10% m\u1ee1\u201d<\/em>.<\/li>\n\n\n\n<li><strong>S\u1eed d\u1ee5ng ng\u00f4n ng\u1eef ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng:<\/strong> M\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb theo nhi\u1ec1u c\u00e1ch \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u00e2m l\u00fd c\u1ee7a t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y kh\u1ea3 n\u0103ng mua h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5.7. S\u1ef1 Khan Hi\u1ebfm (Scarcity Effect)<\/h3>\n\n\n\n<p><strong>Kh\u00e1i ni\u1ec7m<\/strong><\/p>\n\n\n\n<p>Nh\u1eefng g\u00ec hi\u1ebfm c\u00f3 ho\u1eb7c gi\u1edbi h\u1ea1n th\u01b0\u1eddng \u0111\u01b0\u1ee3c xem l\u00e0 c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n.<\/p>\n\n\n\n<p><strong>\u1ee8ng d\u1ee5ng trong marketing<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>S\u1ea3n ph\u1ea9m phi\u00ean b\u1ea3n gi\u1edbi h\u1ea1n:<\/strong> C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 tung ra s\u1ea3n ph\u1ea9m v\u1edbi s\u1ed1 l\u01b0\u1ee3ng gi\u1edbi h\u1ea1n \u0111\u1ec3 k\u00edch th\u00edch nhu c\u1ea7u mua s\u1eafm.<\/li>\n\n\n\n<li><strong>T\u1ea1o c\u1ea3m gi\u00e1c kh\u1ea9n c\u1ea5p:<\/strong> \u0110\u1ebfm ng\u01b0\u1ee3c th\u1eddi gian khuy\u1ebfn m\u00e3i ho\u1eb7c gi\u1edbi h\u1ea1n s\u1ed1 l\u01b0\u1ee3ng c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng ra quy\u1ebft \u0111\u1ecbnh.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5.8. Hi\u1ec7u \u1ee8ng T\u00e2m L\u00fd \u0110\u00e1m \u0110\u00f4ng (Bandwagon Effect)<\/h3>\n\n\n\n<p><strong>Kh\u00e1i ni\u1ec7m<\/strong><\/p>\n\n\n\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng l\u00e0m theo s\u1ed1 \u0111\u00f4ng v\u00ec tin r\u1eb1ng n\u1ebfu nhi\u1ec1u ng\u01b0\u1eddi ch\u1ecdn m\u1ed9t s\u1ea3n ph\u1ea9m, n\u00f3 ch\u1eafc ch\u1eafn ph\u1ea3i t\u1ed1t.<\/p>\n\n\n\n<p><strong>\u1ee8ng d\u1ee5ng trong marketing<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nh\u1ea5n m\u1ea1nh m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a s\u1ea3n ph\u1ea9m:<\/strong> Vi\u1ec7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m l\u00e0 \u201cb\u00e1n ch\u1ea1y nh\u1ea5t\u201d ho\u1eb7c \u201c\u0111\u01b0\u1ee3c h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi tin d\u00f9ng\u201d gi\u00fap t\u1ea1o ni\u1ec1m tin v\u00e0 k\u00edch th\u00edch nhu c\u1ea7u mua h\u00e0ng.<\/li>\n\n\n\n<li><strong>T\u1eadn d\u1ee5ng \u0111\u00e1nh gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng:<\/strong> Hi\u1ec3n th\u1ecb \u0111\u00e1nh gi\u00e1, x\u1ebfp h\u1ea1ng ho\u1eb7c nh\u1eefng ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c \u0111\u1ec3 c\u1ee7ng c\u1ed1 ni\u1ec1m tin v\u00e0 t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">6. \u1ee8ng D\u1ee5ng Kinh T\u1ebf H\u1ecdc H\u00e0nh Vi M\u1ed9t C\u00e1ch C\u00f3 \u0110\u1ea1o \u0110\u1ee9c<\/h2>\n\n\n\n<p>Trong th\u1ebf gi\u1edbi marketing hi\u1ec7n \u0111\u1ea1i, vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc kinh t\u1ebf h\u1ecdc h\u00e0nh vi kh\u00f4ng ch\u1ec9 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u gia t\u0103ng s\u1ee9c \u1ea3nh h\u01b0\u1edfng m\u00e0 c\u00f2n \u0111\u00f2i h\u1ecfi m\u1ed9t tr\u00e1ch nhi\u1ec7m l\u1edbn lao trong vi\u1ec7c duy tr\u00ec s\u1ef1 minh b\u1ea1ch v\u00e0 \u0111\u1ea1o \u0111\u1ee9c kinh doanh. C\u00e1c CMO v\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb kh\u00f4ng ch\u1ec9 c\u1ea7n thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec1u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch c\u00f4ng b\u1eb1ng, trung th\u1ef1c v\u00e0 mang l\u1ea1i l\u1ee3i \u00edch chung.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.1. Minh B\u1ea1ch V\u00e0 Trung Th\u1ef1c \u2013 N\u1ec1n T\u1ea3ng C\u1ee7a Th\u00e0nh C\u00f4ng B\u1ec1n V\u1eefng<\/h3>\n\n\n\n<p>S\u1ef1 minh b\u1ea1ch kh\u00f4ng ch\u1ec9 gi\u00fap x\u00e2y d\u1ef1ng ni\u1ec1m tin m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng. Khi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u cam k\u1ebft cung c\u1ea5p th\u00f4ng tin r\u00f5 r\u00e0ng, ch\u00ednh x\u00e1c v\u00e0 kh\u00f4ng che gi\u1ea5u s\u1ef1 th\u1eadt, h\u1ecd kh\u00f4ng ch\u1ec9 gia t\u0103ng uy t\u00edn m\u00e0 c\u00f2n khuy\u1ebfn kh\u00edch l\u00f2ng trung th\u00e0nh t\u1eeb ph\u00eda ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Th\u00e0nh c\u00f4ng th\u1ef1c s\u1ef1 \u0111\u1ebfn t\u1eeb s\u1ef1 ch\u00e2n th\u00e0nh, thay v\u00ec nh\u1eefng chi\u1ebfn thu\u1eadt g\u00e2y hi\u1ec3u l\u1ea7m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.2. Tr\u00e1nh Thao T\u00fang \u2013 X\u00e2y D\u1ef1ng Ni\u1ec1m Tin Thay V\u00ec \u0110\u00e1nh \u0110\u1ed5i<\/h3>\n\n\n\n<p>D\u00f9 c\u00e1c nguy\u00ean t\u1eafc kinh t\u1ebf h\u1ecdc h\u00e0nh vi c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u01b0ng vi\u1ec7c l\u1ea1m d\u1ee5ng ho\u1eb7c thao t\u00fang ch\u00fang c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 m\u1ea5t l\u00f2ng tin. N\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y b\u1ecb d\u1eabn d\u1eaft theo c\u00e1ch kh\u00f4ng minh b\u1ea1ch, h\u1ecd c\u00f3 th\u1ec3 quay l\u01b0ng l\u1ea1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, g\u00e2y t\u1ed5n h\u1ea1i l\u00e2u d\u00e0i \u0111\u1ebfn danh ti\u1ebfng doanh nghi\u1ec7p. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing b\u1ec1n v\u1eefng kh\u00f4ng d\u1ef1a tr\u00ean s\u1ef1 l\u1eeba d\u1ed1i, m\u00e0 thay v\u00e0o \u0111\u00f3, t\u1eadp trung v\u00e0o vi\u1ec7c mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.3. H\u01b0\u1edbng D\u1eabn Kh\u00e1ch H\u00e0ng \u0110\u01b0a Ra Nh\u1eefng L\u1ef1a Ch\u1ecdn C\u00f3 L\u1ee3i Cho H\u1ecd<\/h3>\n\n\n\n<p>Marketing c\u00f3 \u0111\u1ea1o \u0111\u1ee9c kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n l\u00e0 vi\u1ec7c gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u1ed1t nh\u1ea5t cho h\u1ecd. Thay v\u00ec th\u00fac \u00e9p, h\u00e3y cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch, gi\u00fap h\u1ecd hi\u1ec3u r\u00f5 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. Khi th\u01b0\u01a1ng hi\u1ec7u t\u00f4n tr\u1ecdng quy\u1ec1n t\u1ef1 ch\u1ee7 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed3ng h\u00e0nh c\u00f9ng h\u1ecd trong qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh, l\u00f2ng trung th\u00e0nh v\u00e0 s\u1ef1 tin t\u01b0\u1edfng s\u1ebd \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p>\u1ee8ng d\u1ee5ng kinh t\u1ebf h\u1ecdc h\u00e0nh vi m\u1ed9t c\u00e1ch c\u00f3 \u0111\u1ea1o \u0111\u1ee9c kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng ti\u00eau d\u00f9ng l\u00e0nh m\u1ea1nh, n\u01a1i m\u00e0 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng c\u00f9ng nhau ph\u00e1t tri\u1ec3n tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a s\u1ef1 minh b\u1ea1ch v\u00e0 tin c\u1eady.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. <strong>K\u1ebft Lu\u1eadn<\/strong> v\u1ec1 kinh t\u1ebf h\u1ecdc h\u00e0nh vi trong Marketing<\/h2>\n\n\n\n<p>Kinh t\u1ebf h\u1ecdc h\u00e0nh vi kh\u00f4ng ch\u1ec9 gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n m\u1edf ra c\u01a1 h\u1ed9i x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 v\u00e0 b\u1ec1n v\u1eefng. Tuy nhi\u00ean, vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc n\u00e0y c\u1ea7n \u0111i \u0111\u00f4i v\u1edbi s\u1ef1 minh b\u1ea1ch v\u00e0 \u0111\u1ea1o \u0111\u1ee9c, \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi quy\u1ebft \u0111\u1ecbnh \u0111\u1ec1u mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. <\/p>\n\n\n\n<p>Khi marketing kh\u00f4ng ch\u1ec9 l\u00e0 thuy\u1ebft ph\u1ee5c m\u00e0 c\u00f2n l\u00e0 h\u01b0\u1edbng d\u1eabn, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd kh\u00f4ng ch\u1ec9 t\u1ea1o ra doanh s\u1ed1 m\u00e0 c\u00f2n nu\u00f4i d\u01b0\u1ee1ng l\u00f2ng tin v\u00e0 s\u1ef1 trung th\u00e0nh d\u00e0i l\u00e2u.<\/p>\n\n\n\n<p><strong>SAOKIM BRANDING&nbsp;\u2013 Branding Agency \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng nh\u1ea5t<\/strong><\/p>\n\n\n\n<p><strong>Tel<\/strong>:&nbsp;<a href=\"tel:0964699499\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>0964.699.499<\/strong><\/a><\/p>\n\n\n\n<p><strong>Website<\/strong>:&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/\"><strong>www.saokim.com.vn<\/strong><\/a><\/p>\n\n\n\n<p><strong>Email<\/strong>:&nbsp;<a href=\"mailto:info@saokim.com.vn\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>info@saokim.com.vn<\/strong><\/a><\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<strong><a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\">Sao Kim Branding<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kh\u00e1m ph\u00e1 c\u00e1ch \u1ee9ng d\u1ee5ng kinh t\u1ebf h\u1ecdc h\u00e0nh vi trong marketing \u0111\u1ec3 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u1ea1o tr\u1ea3i nghi\u1ec7m mua s\u1eafm hi\u1ec7u qu\u1ea3, b\u1ec1n v\u1eefng.<\/p>\n","protected":false},"author":37,"featured_media":59092,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-59091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":144,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/59091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=59091"}],"version-history":[{"count":1,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/59091\/revisions"}],"predecessor-version":[{"id":59093,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/59091\/revisions\/59093"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/59092"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=59091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=59091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=59091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}