{"id":59381,"date":"2025-03-26T20:25:29","date_gmt":"2025-03-26T13:25:29","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=59381"},"modified":"2025-03-26T20:25:31","modified_gmt":"2025-03-26T13:25:31","slug":"chien-luoc-employee-advocacy","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/chien-luoc-employee-advocacy\/","title":{"rendered":"Employee Advocacy: Chi\u1ebfn L\u01b0\u1ee3c T\u0103ng C\u01b0\u1eddng Nh\u1eadn Di\u1ec7n Th\u01b0\u01a1ng Hi\u1ec7u"},"content":{"rendered":"\n

Trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a ng\u00e0y nay, c\u00e1ch ch\u00fang ta ti\u1ebfp nh\u1eadn, x\u1eed l\u00fd v\u00e0 chia s\u1ebb th\u00f4ng tin \u0111\u00e3 c\u00f3 nh\u1eefng thay \u0111\u1ed5i v\u01b0\u1ee3t b\u1eadc nh\u1edd v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a internet v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i. Kh\u00f4ng c\u00f2n ch\u1ec9 d\u1ef1a v\u00e0o c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng ch\u00ednh th\u1ee9c c\u1ee7a doanh nghi\u1ec7p, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay c\u00f3 xu h\u01b0\u1edbng tin t\u01b0\u1edfng h\u01a1n v\u00e0o nh\u1eefng l\u1eddi gi\u1edbi thi\u1ec7u v\u00e0 chia s\u1ebb t\u1eeb b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n hay \u0111\u1ed3ng nghi\u1ec7p tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Ch\u00ednh trong b\u1ed1i c\u1ea3nh \u0111\u00f3, employee advocacy (ch\u00ednh s\u00e1ch \u0111\u1ea1i s\u1ee9 nh\u00e2n vi\u00ean) \u0111\u00e3 n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c then ch\u1ed1t, t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh t\u1eeb \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean \u0111\u1ec3 lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch ch\u00e2n th\u1ef1c v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n\n\n\n

M\u1ee5c ti\u00eau c\u1ee7a b\u00e0i vi\u1ebft n\u00e0y l\u00e0 mang \u0111\u1ebfn c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 employee advocacy, t\u1eeb nh\u1eefng kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n, t\u1ea7m quan tr\u1ecdng kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn, c\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh th\u00e0nh c\u00f4ng, \u0111\u1ebfn c\u00e1c b\u01b0\u1edbc tri\u1ec3n khai c\u1ee5 th\u1ec3 v\u00e0 nh\u1eefng v\u00ed d\u1ee5 th\u1ef1c t\u1ebf \u0111\u00e3 ch\u1ee9ng minh hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y. C\u00f9ng nhau, ch\u00fang ta s\u1ebd kh\u00e1m ph\u00e1 c\u00e1ch bi\u1ebfn \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean th\u00e0nh nh\u1eefng \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, g\u00f3p ph\u1ea7n n\u00e2ng cao nh\u1eadn di\u1ec7n, uy t\u00edn v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p trong m\u1ed9t th\u1ebf gi\u1edbi c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft.<\/p>\n\n\n\n

\"Employee<\/figure>\n\n\n\n

1. Employee Advocacy l\u00e0 g\u00ec?<\/h2>\n\n\n\n

Employee advocacy c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 h\u00e0nh \u0111\u1ed9ng ch\u1ee7 \u0111\u1ed9ng c\u1ee7a nh\u00e2n vi\u00ean trong vi\u1ec7c s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i c\u00e1 nh\u00e2n v\u00e0 c\u00e1c k\u00eanh th\u00f4ng tin kh\u00e1c \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u hay c\u00f4ng ty m\u00e0 h\u1ecd \u0111ang l\u00e0m vi\u1ec7c. Vi\u1ec7c n\u00e0y bao g\u1ed3m vi\u1ec7c chia s\u1ebb c\u00e1c n\u1ed9i dung do c\u00f4ng ty cung c\u1ea5p, t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c b\u00e0i \u0111\u0103ng c\u1ee7a doanh nghi\u1ec7p, v\u00e0 th\u1eadm ch\u00ed l\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung li\u00ean quan \u0111\u1ebfn c\u00f4ng ty. M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 khu\u1ebfch \u0111\u1ea1i th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c cho c\u00f4ng ty m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 ch\u00e2n th\u1eadt.<\/p>\n\n\n\n

Khi so s\u00e1nh employee advocacy v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng b\u00e1 kh\u00e1c, nh\u01b0 qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng, ch\u00fang ta d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t v\u1ec1 ngu\u1ed3n g\u1ed1c v\u00e0 \u0111\u1ed9 tin c\u1eady. Qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng mang t\u00ednh ch\u1ea5t m\u1ed9t chi\u1ec1u, \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t ho\u00e0n to\u00e0n b\u1edfi doanh nghi\u1ec7p v\u00e0 \u0111\u00f4i khi b\u1ecb ng\u01b0\u1eddi ti\u00eau d\u00f9ng nghi ng\u1edd. Ng\u01b0\u1ee3c l\u1ea1i, employee advocacy xu\u1ea5t ph\u00e1t t\u1eeb ch\u00ednh nh\u1eefng c\u00e1 nh\u00e2n l\u00e0m vi\u1ec7c t\u1ea1i c\u00f4ng ty, t\u1ea1o n\u00ean m\u1ed9t c\u1ea3m gi\u00e1c g\u1ea7n g\u0169i v\u00e0 ch\u00e2n th\u1ef1c, d\u1ec5 d\u00e0ng g\u00e2y d\u1ef1ng l\u00f2ng tin t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

So v\u1edbi influencer marketing, m\u1eb7c d\u00f9 c\u1ea3 hai h\u00ecnh th\u1ee9c \u0111\u1ec1u d\u1ef1a tr\u00ean m\u1ea1ng l\u01b0\u1edbi c\u00e1 nh\u00e2n \u0111\u1ec3 lan t\u1ecfa th\u00f4ng tin, employee advocacy v\u1eabn c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m ri\u00eang bi\u1ec7t. Influencers, d\u00f9 c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i l\u1edbn, nh\u01b0ng s\u1ef1 h\u1ee3p t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f4i khi b\u1ecb hi\u1ec3u l\u00e0 mang t\u00ednh th\u01b0\u01a1ng m\u1ea1i, thi\u1ebfu s\u1ef1 ch\u00e2n th\u00e0nh. Trong khi \u0111\u00f3, nh\u00e2n vi\u00ean l\u00e0 nh\u1eefng ng\u01b0\u1eddi hi\u1ec3u r\u00f5 c\u00f4ng ty t\u1eeb b\u00ean trong, v\u00e0 s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao b\u1edfi t\u00ednh ch\u00e2n th\u1ef1c v\u00e0 t\u1ef1 nhi\u00ean. Th\u00eam v\u00e0o \u0111\u00f3, m\u1ea1ng l\u01b0\u1edbi k\u1ebft n\u1ed1i c\u1ee7a t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean trong c\u00f4ng ty th\u01b0\u1eddng r\u1ed9ng l\u1edbn h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi s\u1ed1 l\u01b0\u1ee3ng followers c\u1ee7a m\u1ed9t v\u00e0i influencer.<\/p>\n\n\n\n

T\u00ednh x\u00e1c th\u1ef1c v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a th\u00f4ng tin chia s\u1ebb l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong employee advocacy. C\u00e1c nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng v\u00e0o nh\u1eefng l\u1eddi gi\u1edbi thi\u1ec7u t\u1eeb b\u1ea1n b\u00e8 v\u00e0 ng\u01b0\u1eddi th\u00e2n nhi\u1ec1u h\u01a1n h\u1eb3n so v\u1edbi qu\u1ea3ng c\u00e1o. Th\u1ef1c t\u1ebf, ch\u1ec9 c\u00f3 12% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin v\u00e0o nh\u1eefng g\u00ec c\u00f4ng ty t\u1ef1 n\u00f3i v\u1ec1 m\u00ecnh. Do \u0111\u00f3, khi nh\u00e2n vi\u00ean chia s\u1ebb v\u1ec1 tr\u1ea3i nghi\u1ec7m l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c, ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n, ho\u1eb7c nh\u1eefng th\u00f4ng tin gi\u00e1 tr\u1ecb li\u00ean quan \u0111\u1ebfn ng\u00e0nh, h\u1ecd s\u1ebd t\u1ea1o \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c v\u00e0 x\u00e2y d\u1ef1ng uy t\u00edn cho th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 h\u01a1n r\u1ea5t nhi\u1ec1u. D\u00f9 c\u00f4ng ty c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 nh\u00e2n vi\u00ean b\u1eb1ng c\u00e1c t\u00e0i li\u1ec7u v\u00e0 c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft, nh\u01b0ng s\u1ef1 ch\u00e2n th\u00e0nh trong m\u1ed7i chia s\u1ebb c\u1ee7a nh\u00e2n vi\u00ean m\u1edbi ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t.<\/p>\n\n\n\n

M\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh employee advocacy \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac b\u00e0i b\u1ea3n s\u1ebd mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p. Thay v\u00ec \u0111\u1ec3 nh\u00e2n vi\u00ean t\u1ef1 ph\u00e1t chia s\u1ebb th\u00f4ng tin m\u1ed9t c\u00e1ch r\u1eddi r\u1ea1c, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh t\u1ed5 ch\u1ee9c s\u1ebd gi\u00fap t\u1eadp trung h\u00f3a c\u00e1c n\u1ed7 l\u1ef1c, \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n. Ch\u01b0\u01a1ng tr\u00ecnh c\u00f3 th\u1ec3 cung c\u1ea5p cho nh\u00e2n vi\u00ean c\u00e1c n\u1ed9i dung v\u00e0 c\u00f4ng c\u1ee5 d\u1ec5 s\u1eed d\u1ee5ng, h\u01b0\u1edbng d\u1eabn h\u1ecd v\u1ec1 c\u00e1ch chia s\u1ebb th\u00f4ng tin hi\u1ec7u qu\u1ea3 v\u00e0 tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh. Ngo\u00e0i ra, m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh c\u00f3 c\u1ea5u tr\u00fac c\u00f2n \u0111i k\u00e8m v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng ghi nh\u1eadn v\u00e0 khen th\u01b0\u1edfng, khuy\u1ebfn kh\u00edch s\u1ef1 tham gia v\u00e0 duy tr\u00ec \u0111\u1ed9ng l\u1ef1c cho nh\u00e2n vi\u00ean. <\/p>\n\n\n\n

Cu\u1ed1i c\u00f9ng, vi\u1ec7c s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng v\u00e0 c\u00f4ng c\u1ee5 chuy\u00ean bi\u1ec7t cho employee advocacy s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ch\u01b0\u01a1ng tr\u00ecnh th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee5 th\u1ec3, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 kinh doanh t\u1ed1t h\u01a1n. M\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c tri\u1ec3n khai b\u00e0i b\u1ea3n s\u1ebd gi\u00fap doanh nghi\u1ec7p khai th\u00e1c t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean, bi\u1ebfn h\u1ecd th\u00e0nh nh\u1eefng \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 g\u00f3p ph\u1ea7n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng cho c\u00f4ng ty.<\/p>\n\n\n\n

2. T\u1ea1i sao Employee Advocacy l\u1ea1i Quan Tr\u1ecdng?<\/h2>\n\n\n\n

Employee advocacy kh\u00f4ng ch\u1ec9 mang l\u1ea1i l\u1ee3i \u00edch cho doanh nghi\u1ec7p m\u00e0 c\u00f2n m\u1edf ra c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd cho ch\u00ednh nh\u00e2n vi\u00ean. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1i nh\u00ecn chi ti\u1ebft v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y:<\/p>\n\n\n\n

2.1. \u0110\u1ed1i v\u1edbi Doanh Nghi\u1ec7p<\/h3>\n\n\n\n
    \n
  1. T\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n v\u00e0 ph\u1ea1m vi ti\u1ebfp c\u1eadn th\u01b0\u01a1ng hi\u1ec7u:<\/strong>
    M\u1ea1ng l\u01b0\u1edbi c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 r\u1ed9ng g\u1ea5p 10 l\u1ea7n so v\u1edbi c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng ch\u00ednh th\u1ee9c c\u1ee7a doanh nghi\u1ec7p. Khi nh\u00e2n vi\u00ean chia s\u1ebb n\u1ed9i dung, th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 l\u1edbn h\u01a1n r\u1ea5t nhi\u1ec1u. M\u1ed9t nghi\u00ean c\u1ee9u cho th\u1ea5y th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t ph\u1ea1m vi ti\u1ebfp c\u1eadn cao h\u01a1n t\u1edbi 561% khi \u0111\u01b0\u1ee3c nh\u00e2n vi\u00ean chia s\u1ebb so v\u1edbi c\u00e1c k\u00eanh th\u01b0\u01a1ng hi\u1ec7u. Th\u1ef1c t\u1ebf, ch\u1ec9 m\u1ed9t nh\u00e2n vi\u00ean chia s\u1ebb th\u00f4ng \u0111i\u1ec7p c\u0169ng c\u00f3 th\u1ec3 mang l\u1ea1i nhi\u1ec1u l\u01b0\u1ee3t nh\u1ea5p h\u01a1n vi\u1ec7c doanh nghi\u1ec7p t\u0103ng 100 ng\u01b0\u1eddi theo d\u00f5i. 79% c\u00f4ng ty \u0111\u00e3 ghi nh\u1eadn s\u1ef1 gia t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u1ef1c tuy\u1ebfn sau khi tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh employee advocacy ch\u00ednh th\u1ee9c.<\/li>\n\n\n\n
  2. N\u00e2ng cao \u0111\u1ed9 tin c\u1eady v\u00e0 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u:<\/strong>
    Ng\u00e0y nay, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng tin t\u01b0\u1edfng v\u00e0o nh\u1eefng l\u1eddi gi\u1edbi thi\u1ec7u t\u1eeb b\u1ea1n b\u00e8 v\u00e0 ng\u01b0\u1eddi quen (90%) nhi\u1ec1u h\u01a1n l\u00e0 t\u1eeb ch\u00ednh c\u00e1c th\u01b0\u01a1ng hi\u1ec7u (ch\u1ec9 33%). L\u1eddi khuy\u00ean t\u1eeb nh\u1eefng ng\u01b0\u1eddi m\u00e0 h\u1ecd tin t\u01b0\u1edfng mang l\u1ea1i s\u1ef1 x\u00e1c th\u1ef1c v\u00e0 \u0111\u1ed9 tin c\u1eady cao h\u01a1n. Nghi\u00ean c\u1ee9u t\u1eeb Harvard Business Review cho th\u1ea5y employee advocacy l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t gi\u00fap gia t\u0103ng uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u. Th\u1ef1c t\u1ebf, ch\u1ec9 12% nh\u00e2n vi\u00ean tin t\u01b0\u1edfng nh\u1eefng g\u00ec c\u00f4ng ty n\u00f3i v\u1ec1 ch\u00ednh m\u00ecnh. Do \u0111\u00f3, khi nh\u00e2n vi\u00ean chia s\u1ebb nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u00e0 th\u00f4ng tin gi\u00e1 tr\u1ecb v\u1ec1 c\u00f4ng ty, h\u1ecd g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 hi\u1ec7u qu\u1ea3.<\/li>\n\n\n\n
  3. C\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t c\u1ee7a nh\u00e2n vi\u00ean:<\/strong>
    C\u00e1c c\u00f4ng ty c\u00f3 s\u1ef1 g\u1eafn k\u1ebft cao t\u1eeb nh\u00e2n vi\u00ean th\u01b0\u1eddng \u0111\u1ea1t hi\u1ec7u su\u1ea5t cao h\u01a1n 202% so v\u1edbi nh\u1eefng c\u00f4ng ty thi\u1ebfu s\u1ef1 g\u1eafn k\u1ebft. M\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh employee advocacy hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 gi\u00fap n\u00e2ng cao s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean m\u00e0 c\u00f2n t\u1ea1o ra c\u01a1 h\u1ed9i \u0111\u1ec3 h\u1ecd th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n v\u00e0 \u0111\u00f3ng g\u00f3p v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n chung c\u1ee7a doanh nghi\u1ec7p.<\/li>\n\n\n\n
  4. Ki\u1ec3m so\u00e1t th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u:<\/strong>
    M\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh employee advocacy \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c b\u00e0i b\u1ea3n s\u1ebd cung c\u1ea5p cho nh\u00e2n vi\u00ean c\u00e1c n\u1ed9i dung \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t s\u1eb5n \u0111\u1ec3 chia s\u1ebb. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n, \u0111\u1ed3ng th\u1eddi cho ph\u00e9p nh\u00e2n vi\u00ean th\u1ec3 hi\u1ec7n d\u1ea5u \u1ea5n c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd, t\u1ea1o s\u1ef1 g\u1ea7n g\u0169i v\u00e0 ch\u00e2n th\u1ef1c.<\/li>\n\n\n\n
  5. Thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng:<\/strong>
    Khi nh\u00e2n vi\u00ean chia s\u1ebb nh\u1eefng th\u00f4ng tin t\u00edch c\u1ef1c v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 v\u0103n h\u00f3a l\u00e0m vi\u1ec7c, h\u1ecd s\u1ebd thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 chung m\u1ed1i quan t\u00e2m. C\u00e1c n\u1ec1n t\u1ea3ng employee advocacy nh\u01b0 Sociabble c\u00f3 th\u1ec3 gi\u00fap theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb ch\u01b0\u01a1ng tr\u00ecnh. 92% ng\u01b0\u1eddi mua B2B cho r\u1eb1ng vi\u1ec7c giao ti\u1ebfp v\u1edbi nh\u1eefng chuy\u00ean gia b\u00e1n h\u00e0ng n\u1ed5i b\u1eadt trong ng\u00e0nh s\u1ebd t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/li>\n\n\n\n
  6. Gia t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u1ef1c tuy\u1ebfn:<\/strong>
    Vi\u1ec7c nh\u00e2n vi\u00ean t\u00edch c\u1ef1c chia s\u1ebb n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn, c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd nhi\u1ec1u h\u01a1n t\u1eeb kh\u00e1ch h\u00e0ng.<\/li>\n<\/ol>\n\n\n\n

    2.2. \u0110\u1ed1i v\u1edbi Nh\u00e2n Vi\u00ean<\/h3>\n\n\n\n
      \n
    1. D\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn n\u1ed9i dung c\u00f3 s\u1eb5n \u0111\u1ec3 chia s\u1ebb:<\/strong>
      C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh employee advocacy th\u01b0\u1eddng cung c\u1ea5p cho nh\u00e2n vi\u00ean nh\u1eefng li\u00ean k\u1ebft v\u00e0 n\u1ed9i dung g\u1ee3i \u00fd \u0111\u00e3 \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb s\u1eb5n, bao g\u1ed3m h\u00ecnh \u1ea3nh, video v\u00e0 hashtag. \u0110i\u1ec1u n\u00e0y gi\u00fap nh\u00e2n vi\u00ean ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c trong vi\u1ec7c t\u00ecm ki\u1ebfm ho\u1eb7c s\u00e1ng t\u1ea1o n\u1ed9i dung, t\u1eeb \u0111\u00f3 h\u1ecd d\u1ec5 d\u00e0ng chia s\u1ebb v\u00e0 tham gia v\u00e0o ch\u01b0\u01a1ng tr\u00ecnh.<\/li>\n\n\n\n
    2. H\u1ed7 tr\u1ee3 nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng ph\u1ea3i l\u00e0 “ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i” chuy\u00ean nghi\u1ec7p:<\/strong>
      V\u1edbi nh\u1eefng nh\u00e2n vi\u00ean kh\u00f4ng quen thu\u1ed9c ho\u1eb7c kh\u00f4ng t\u1ef1 tin khi \u0111\u0103ng b\u00e0i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, vi\u1ec7c c\u00f3 s\u1eb5n n\u1ed9i dung g\u1ee3i \u00fd s\u1ebd gi\u00fap h\u1ecd c\u1ea3m th\u1ea5y t\u1ef1 tin h\u01a1n khi tham gia. Vi\u1ec7c chia s\u1ebb \u0111\u1ec1u \u0111\u1eb7n s\u1ebd gi\u00fap h\u1ecd d\u1ea7n d\u1ea7n l\u00e0m quen v\u00e0 c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i h\u01a1n v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u00e0o t\u1ea1o v\u00e0 h\u01b0\u1edbng d\u1eabn v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng v\u00e0 chia s\u1ebb hi\u1ec7u qu\u1ea3 c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng k\u1ef9 n\u0103ng cho nh\u00e2n vi\u00ean.<\/li>\n\n\n\n
    3. X\u00e2y d\u1ef1ng v\u1ecb th\u1ebf chuy\u00ean gia (thought leadership):<\/strong>
      B\u1eb1ng c\u00e1ch chia s\u1ebb nh\u1eefng b\u00e0i vi\u1ebft gi\u00e1 tr\u1ecb v\u1ec1 ng\u00e0nh v\u00e0 th\u00eam v\u00e0o nh\u1eefng b\u00ecnh lu\u1eadn c\u00e1 nh\u00e2n, nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh ki\u1ebfn th\u1ee9c v\u00e0 kinh nghi\u1ec7m c\u1ee7a m\u00ecnh, qua \u0111\u00f3 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh l\u00e0 m\u1ed9t chuy\u00ean gia trong l\u0129nh v\u1ef1c c\u1ee7a h\u1ecd. 89% ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh B2B cho r\u1eb1ng thought leadership gi\u00fap n\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ee7a h\u1ecd v\u1ec1 m\u1ed9t t\u1ed5 ch\u1ee9c. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ed1t cho s\u1ef1 nghi\u1ec7p c\u00e1 nh\u00e2n m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n s\u1ef1 t\u1ef1 tin v\u00e0 \u0111am m\u00ea v\u1edbi c\u00f4ng vi\u1ec7c.<\/li>\n\n\n\n
    4. M\u1edf r\u1ed9ng c\u01a1 h\u1ed9i k\u1ebft n\u1ed1i (networking):<\/strong>
      Vi\u1ec7c chia s\u1ebb v\u00e0 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap nh\u00e2n vi\u00ean m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi quan h\u1ec7 chuy\u00ean nghi\u1ec7p, t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi trong s\u1ef1 nghi\u1ec7p. Nh\u1eefng t\u01b0\u01a1ng t\u00e1c n\u00e0y gi\u00fap x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng k\u1ebft n\u1ed1i b\u1ec1n v\u1eefng, t\u1ea1o ra s\u1ef1 g\u1eafn k\u1ebft gi\u1eefa c\u00e1c nh\u00e2n vi\u00ean v\u00e0 \u0111\u1ed1i t\u00e1c, qua \u0111\u00f3 mang l\u1ea1i gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i cho s\u1ef1 nghi\u1ec7p c\u1ee7a h\u1ecd.<\/li>\n<\/ol>\n\n\n\n

      3. C\u00e1c Y\u1ebfu T\u1ed1 Quan Tr\u1ecdng c\u1ee7a M\u1ed9t Ch\u01b0\u01a1ng Tr\u00ecnh Employee Advocacy Hi\u1ec7u Qu\u1ea3<\/h2>\n\n\n\n

      \u0110\u1ec3 ch\u01b0\u01a1ng tr\u00ecnh employee advocacy \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng, c\u1ea7n ch\u00fa tr\u1ecdng \u0111\u1ebfn nhi\u1ec1u y\u1ebfu t\u1ed1 then ch\u1ed1t, \u0111\u1ea3m b\u1ea3o s\u1ef1 tham gia t\u00edch c\u1ef1c v\u00e0 mang l\u1ea1i l\u1ee3i \u00edch cho c\u1ea3 doanh nghi\u1ec7p l\u1eabn nh\u00e2n vi\u00ean.<\/p>\n\n\n\n

      3.1. T\u00ednh X\u00e1c Th\u1ef1c<\/h3>\n\n\n\n

      S\u1ef1 ch\u00e2n th\u1ef1c l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t trong m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh employee advocacy. M\u1eb7c d\u00f9 c\u00f4ng ty c\u00f3 th\u1ec3 v\u00e0 n\u00ean cung c\u1ea5p t\u00e0i nguy\u00ean c\u00f9ng n\u1ed9i dung g\u1ee3i \u00fd, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 nh\u00e2n vi\u00ean c\u1ea7n th\u00eam v\u00e0o d\u1ea5u \u1ea5n c\u00e1 nh\u00e2n v\u00e0 chia s\u1ebb theo gi\u1ecdng v\u0103n t\u1ef1 nhi\u00ean c\u1ee7a h\u1ecd. N\u1ed9i dung do nh\u00e2n vi\u00ean t\u1ea1o ra th\u01b0\u1eddng c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra t\u01b0\u01a1ng t\u00e1c cao h\u01a1n t\u1edbi 64% so v\u1edbi c\u00e1c n\u1ed9i dung kh\u00f4 khan hay thi\u1ebfu c\u1ea3m x\u00fac. Ch\u01b0\u01a1ng tr\u00ecnh c\u1ea7n khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean th\u1ec3 hi\u1ec7n quan \u0111i\u1ec3m, chia s\u1ebb kinh nghi\u1ec7m c\u00e1 nh\u00e2n \u0111\u1ec3 t\u0103ng t\u00ednh g\u1ea7n g\u0169i v\u00e0 ch\u00e2n th\u1ef1c.<\/p>\n\n\n\n

      3.2. N\u1ed9i Dung<\/h3>\n\n\n\n

      N\u1ed9i dung l\u00e0 y\u1ebfu t\u1ed1 trung t\u00e2m trong vi\u1ec7c thu h\u00fat v\u00e0 duy tr\u00ec s\u1ef1 tham gia c\u1ee7a nh\u00e2n vi\u00ean. C\u1ea7n cung c\u1ea5p m\u1ed9t lo\u1ea1t c\u00e1c lo\u1ea1i n\u1ed9i dung h\u1ea5p d\u1eabn, bao g\u1ed3m tin t\u1ee9c c\u00f4ng ty, b\u00e0i blog, video, infographics, c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t, v\u00e0 c\u1ea3 n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra (user-generated content). \u0110\u1ea3m b\u1ea3o n\u1ed9i dung kh\u00f4ng ch\u1ec9 c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi nh\u00e2n vi\u00ean m\u00e0 c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u00e0 h\u1ecd h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n\n\n\n

      B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n h\u1ed7 tr\u1ee3 v\u00e0 khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean t\u1ea1o ra n\u1ed9i dung c\u1ee7a ri\u00eang h\u1ecd. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng t\u00ednh x\u00e1c th\u1ef1c m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u1ee7a nh\u00e2n vi\u00ean v\u1ec1 c\u00f4ng ty v\u00e0 ng\u00e0nh ngh\u1ec1. C\u00e1c n\u1ec1n t\u1ea3ng employee advocacy c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 nh\u01b0 th\u01b0 vi\u1ec7n media \u0111\u1ec3 d\u1ec5 d\u00e0ng chia s\u1ebb n\u1ed9i dung \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t.<\/p>\n\n\n\n

      Curation n\u1ed9i dung t\u1eeb c\u00e1c ngu\u1ed3n b\u00ean th\u1ee9 ba<\/strong> c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng. Vi\u1ec7c chia s\u1ebb c\u00e1c b\u00e0i vi\u1ebft v\u00e0 th\u00f4ng tin uy t\u00edn trong ng\u00e0nh gi\u00fap n\u00e2ng cao vai tr\u00f2 thought leader c\u1ee7a nh\u00e2n vi\u00ean, \u0111\u1ed3ng th\u1eddi mang \u0111\u1ebfn s\u1ef1 \u0111a d\u1ea1ng cho n\u1ed9i dung chia s\u1ebb. Tuy nhi\u00ean, c\u1ea7n l\u01b0u \u00fd ki\u1ec3m tra t\u00ednh li\u00ean quan v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a c\u00e1c ngu\u1ed3n n\u1ed9i dung \u0111\u01b0\u1ee3c ch\u1ecdn l\u1ecdc.<\/p>\n\n\n\n

      3.3. C\u00f4ng Ngh\u1ec7 v\u00e0 N\u1ec1n T\u1ea3ng<\/h3>\n\n\n\n

      Vi\u1ec7c s\u1eed d\u1ee5ng m\u1ed9t n\u1ec1n t\u1ea3ng employee advocacy hi\u1ec7u qu\u1ea3 l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a ch\u01b0\u01a1ng tr\u00ecnh. C\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y gi\u00fap t\u1eadp trung h\u00f3a t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u1ea1o s\u1ef1 th\u1ed1ng nh\u1ea5t trong vi\u1ec7c chia s\u1ebb th\u00f4ng \u0111i\u1ec7p.<\/p>\n\n\n\n

      C\u00e1c t\u00ednh n\u0103ng quan tr\u1ecdng c\u1ee7a n\u1ec1n t\u1ea3ng employee advocacy bao g\u1ed3m:<\/p>\n\n\n\n

        \n
      • Kh\u1ea3 n\u0103ng giao ti\u1ebfp \u0111a k\u00eanh (Multichannel Communication):<\/strong> H\u1ed7 tr\u1ee3 chia s\u1ebb th\u00f4ng \u0111i\u1ec7p tr\u00ean nhi\u1ec1u k\u00eanh nh\u01b0 \u1ee9ng d\u1ee5ng web, di \u0111\u1ed9ng, b\u1ea3n tin (newsletters), SharePoint, Teams, v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa.<\/li>\n\n\n\n
      • T\u1ea1o n\u1ed9i dung d\u1ec5 d\u00e0ng:<\/strong> N\u1ec1n t\u1ea3ng ph\u1ea3i gi\u00fap bi\u1ebfn c\u00e1c ngu\u1ed3n th\u00f4ng tin kh\u00e1c nhau th\u00e0nh n\u1ed9i dung h\u1ea5p d\u1eabn m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n. M\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng c\u00f2n t\u00edch h\u1ee3p tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c n\u00e0y.<\/li>\n\n\n\n
      • Gamification v\u00e0 ph\u1ea7n th\u01b0\u1edfng:<\/strong> T\u00edch h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 gamification nh\u01b0 \u0111i\u1ec3m s\u1ed1, huy hi\u1ec7u, b\u1ea3ng x\u1ebfp h\u1ea1ng (leaderboard), c\u00e2u \u0111\u1ed1 (quizzes), v\u00e0 c\u00e1c ph\u1ea7n th\u01b0\u1edfng c\u00f3 \u00fd ngh\u0129a \u0111\u1ec3 khuy\u1ebfn kh\u00edch s\u1ef1 tham gia v\u00e0 t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho nh\u00e2n vi\u00ean. C\u00e1c ph\u1ea7n th\u01b0\u1edfng c\u00f3 t\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i (v\u00ed d\u1ee5 nh\u01b0 ch\u01b0\u01a1ng tr\u00ecnh Sociabble Trees) c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao h\u01a1n.<\/li>\n\n\n\n
      • \u0110o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u:<\/strong> Kh\u1ea3 n\u0103ng theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng (KPIs) nh\u01b0 s\u1ed1 l\u01b0\u1ee3t chia s\u1ebb, l\u01b0\u1ee3t th\u00edch, n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o, ph\u1ea1m vi ti\u1ebfp c\u1eadn, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c, v\u00e0 th\u1eadm ch\u00ed c\u1ea3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 gi\u00e1 tr\u1ecb truy\u1ec1n th\u00f4ng ki\u1ebfm \u0111\u01b0\u1ee3c (Earned Media Value – EMV) l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p.<\/li>\n<\/ul>\n\n\n\n

        M\u1ed9t n\u1ec1n t\u1ea3ng Employee Advocacy hi\u1ec7u qu\u1ea3 c\u0169ng n\u00ean bao g\u1ed3m:<\/p>\n\n\n\n

          \n
        • B\u1ea3n tin (Newsletter):<\/strong> T\u00ednh n\u0103ng t\u1ea1o v\u00e0 g\u1eedi b\u1ea3n tin t\u1ef1 \u0111\u1ed9ng gi\u00fap chia s\u1ebb tin t\u1ee9c c\u00f4ng ty m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n\n\n\n
        • Th\u01b0 vi\u1ec7n media:<\/strong> Cung c\u1ea5p m\u1ed9t th\u01b0 vi\u1ec7n c\u00e1c h\u00ecnh \u1ea3nh, video, n\u1ed9i dung \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t \u0111\u1ec3 nh\u00e2n vi\u00ean d\u1ec5 d\u00e0ng s\u1eed d\u1ee5ng khi chia s\u1ebb.<\/li>\n\n\n\n
        • \u1ee8ng d\u1ee5ng di \u0111\u1ed9ng:<\/strong> V\u1edbi vi\u1ec7c nh\u00e2n vi\u00ean s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng ng\u00e0y c\u00e0ng nhi\u1ec1u, m\u1ed9t \u1ee9ng d\u1ee5ng tr\u1ef1c quan, d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 c\u00f3 \u0111\u1ea7y \u0111\u1ee7 ch\u1ee9c n\u0103ng l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 tham gia m\u1ecdi l\u00fac m\u1ecdi n\u01a1i.<\/li>\n\n\n\n
        • Kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 hi\u1ec7n c\u00f3:<\/strong> Vi\u1ec7c t\u00edch h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Microsoft 365 (Teams, SharePoint, Viva, Outlook) gi\u00fap t\u1ed1i \u01b0u h\u00f3a giao ti\u1ebfp v\u00e0 t\u1ea1o s\u1ef1 thu\u1eadn ti\u1ec7n cho nh\u00e2n vi\u00ean.<\/li>\n<\/ul>\n\n\n\n

          3.4. \u0110\u00e0o T\u1ea1o v\u00e0 H\u1ed7 Tr\u1ee3<\/h3>\n\n\n\n

          \u0110\u1ec3 nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y t\u1ef1 tin v\u00e0 s\u1eb5n s\u00e0ng tham gia, \u0111\u00e0o t\u1ea1o v\u00e0 h\u1ed7 tr\u1ee3 l\u00e0 y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu. C\u1ea7n \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng employee advocacy \u0111\u01b0\u1ee3c tri\u1ec3n khai, gi\u1edbi thi\u1ec7u c\u00e1c t\u00ednh n\u0103ng v\u00e0 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a n\u1ec1n t\u1ea3ng \u0111\u1ec3 nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i khi s\u1eed d\u1ee5ng.<\/p>\n\n\n\n

          H\u01b0\u1edbng d\u1eabn v\u1ec1 c\u00e1c quy t\u1eafc giao ti\u1ebfp tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i r\u1ea5t quan tr\u1ecdng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m nh\u1eefng lo\u1ea1i n\u1ed9i dung v\u00e0 ng\u00f4n ng\u1eef n\u00ean tr\u00e1nh \u0111\u1ec3 b\u1ea3o v\u1ec7 h\u00ecnh \u1ea3nh c\u00e1 nh\u00e2n v\u00e0 c\u00f4ng ty. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng c\u1ea7n c\u00f3 quy tr\u00ecnh h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd c\u00e1c t\u00ecnh hu\u1ed1ng ti\u00eau c\u1ef1c (bad buzz) c\u00f3 th\u1ec3 x\u1ea3y ra tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u1ea3m b\u1ea3o nh\u00e2n vi\u00ean hi\u1ec3u r\u00f5 nh\u1eefng g\u00ec h\u1ecd \u0111\u01b0\u1ee3c ph\u00e9p v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p chia s\u1ebb.<\/p>\n\n\n\n

          M\u1ed9t n\u1ec1n t\u1ea3ng Employee Advocacy hi\u1ec7u qu\u1ea3 s\u1ebd cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p v\u00e0 t\u00e0i li\u1ec7u h\u1ed7 tr\u1ee3 \u0111\u00e0o t\u1ea1o cho nh\u00e2n vi\u00ean. V\u00ed d\u1ee5, c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Sociabble cung c\u1ea5p kh\u1ea3 n\u0103ng t\u1ea1o kh\u1ea3o s\u00e1t, c\u00e2u \u0111\u1ed1, v\u00e0 h\u1ed9i th\u1ea3o d\u1ef1a tr\u00ean c\u00e1c kh\u00f3a \u0111\u00e0o t\u1ea1o d\u1ef1ng s\u1eb5n, c\u00f9ng v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb c\u00e1c chuy\u00ean gia.<\/p>\n\n\n\n

          V\u1edbi vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o \u0111\u00e0o t\u1ea1o li\u00ean t\u1ee5c v\u00e0 s\u1ef1 h\u1ed7 tr\u1ee3 \u0111\u1ea7y \u0111\u1ee7, doanh nghi\u1ec7p s\u1ebd gi\u00fap nh\u00e2n vi\u00ean kh\u00f4ng ch\u1ec9 l\u00e0m quen m\u00e0 c\u00f2n c\u1ea3m th\u1ea5y t\u1ef1 tin khi tham gia ch\u01b0\u01a1ng tr\u00ecnh.<\/p>\n\n\n\n

          3.5. Incentives v\u00e0 Ghi Nh\u1eadn<\/h3>\n\n\n\n

          \u0110\u1ec3 khuy\u1ebfn kh\u00edch v\u00e0 duy tr\u00ec s\u1ef1 tham gia c\u1ee7a nh\u00e2n vi\u00ean, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh incentives (khuy\u1ebfn kh\u00edch) v\u00e0 ghi nh\u1eadn \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng. Vi\u1ec7c t\u1ea1o ra c\u00e1c \u0111\u1ed9ng l\u1ef1c cho nh\u00e2n vi\u00ean th\u00f4ng qua nh\u1eefng ph\u1ea7n th\u01b0\u1edfng c\u00f3 \u00fd ngh\u0129a s\u1ebd gi\u00fap h\u1ecd ti\u1ebfp t\u1ee5c tham gia v\u00e0 c\u1ed1ng hi\u1ebfn cho ch\u01b0\u01a1ng tr\u00ecnh m\u1ed9t c\u00e1ch nhi\u1ec7t t\u00ecnh.<\/p>\n\n\n\n

          C\u00e1c h\u00ecnh th\u1ee9c th\u01b0\u1edfng c\u00f3 th\u1ec3 bao g\u1ed3m:<\/p>\n\n\n\n

            \n
          • Khen th\u01b0\u1edfng c\u00f4ng khai (Shout-out):<\/strong> C\u00e1c nh\u00e2n vi\u00ean xu\u1ea5t s\u1eafc c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ghi nh\u1eadn trong c\u00e1c cu\u1ed9c h\u1ecdp c\u00f4ng ty, b\u1ea3n tin n\u1ed9i b\u1ed9 ho\u1eb7c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap h\u1ecd c\u1ea3m th\u1ea5y t\u1ef1 h\u00e0o m\u00e0 c\u00f2n khuy\u1ebfn kh\u00edch nh\u1eefng nh\u00e2n vi\u00ean kh\u00e1c tham gia.<\/li>\n\n\n\n
          • Ch\u01b0\u01a1ng tr\u00ecnh Gamification:<\/strong> Vi\u1ec7c t\u00edch h\u1ee3p gamification trong ch\u01b0\u01a1ng tr\u00ecnh employee advocacy s\u1ebd gi\u00fap t\u1ea1o ra s\u1ef1 h\u1ee9ng th\u00fa v\u00e0 \u0111\u1ed9ng l\u1ef1c cho nh\u00e2n vi\u00ean. C\u00e1c \u0111i\u1ec3m s\u1ed1, huy hi\u1ec7u, b\u1ea3ng x\u1ebfp h\u1ea1ng (leaderboard), c\u00e2u \u0111\u1ed1 (quizzes), v\u00e0 c\u00e1c ph\u1ea7n th\u01b0\u1edfng th\u00fa v\u1ecb s\u1ebd khi\u1ebfn nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y nh\u01b0 h\u1ecd \u0111ang tham gia v\u00e0o m\u1ed9t th\u1eed th\u00e1ch th\u00fa v\u1ecb v\u00e0 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng ph\u1ea7n th\u01b0\u1edfng h\u1ea5p d\u1eabn.<\/li>\n\n\n\n
          • Ph\u1ea7n th\u01b0\u1edfng v\u1eadt ch\u1ea5t:<\/strong> C\u00e1c ph\u1ea7n th\u01b0\u1edfng v\u1eadt ch\u1ea5t nh\u01b0 th\u1ebb qu\u00e0 t\u1eb7ng, ti\u1ec1n th\u01b0\u1edfng, qu\u00e0 t\u1eb7ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 khuy\u1ebfn kh\u00edch s\u1ef1 tham gia c\u1ee7a nh\u00e2n vi\u00ean. C\u00e1c h\u00ecnh th\u1ee9c th\u01b0\u1edfng n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a theo s\u1edf th\u00edch c\u1ee7a nh\u00e2n vi\u00ean \u0111\u1ec3 t\u1ea1o s\u1ef1 g\u1eafn k\u1ebft m\u1ea1nh m\u1ebd h\u01a1n.<\/li>\n<\/ul>\n\n\n\n

            M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh Sociabble Trees<\/strong>, n\u01a1i nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 nh\u1eadn th\u01b0\u1edfng th\u00f4ng qua vi\u1ec7c tr\u1ed3ng c\u00e2y xanh. Ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y kh\u00f4ng ch\u1ec9 khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean tham gia m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i, t\u1ea1o th\u00eam gi\u00e1 tr\u1ecb cho c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\n

            Vi\u1ec7c ghi nh\u1eadn nh\u1eefng \u0111\u00f3ng g\u00f3p c\u1ee7a nh\u00e2n vi\u00ean m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean c\u0169ng r\u1ea5t quan tr\u1ecdng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n qua c\u00e1c bu\u1ed5i h\u1ecdp c\u00f4ng ty, b\u1ea3n tin n\u1ed9i b\u1ed9, ho\u1eb7c tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u1eb7c bi\u1ec7t, vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 c\u1ea3m \u01a1n nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3ng g\u00f3p h\u00e0ng \u0111\u1ea7u s\u1ebd t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho c\u00e1c nh\u00e2n vi\u00ean kh\u00e1c tham gia nhi\u1ec7t t\u00ecnh h\u01a1n. C\u00e1c c\u00f4ng c\u1ee5 ph\u1ea7n m\u1ec1m ghi nh\u1eadn nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 khuy\u1ebfn kh\u00edch c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m c\u00f4ng nh\u1eadn n\u1ed7 l\u1ef1c c\u1ee7a \u0111\u1ed3ng nghi\u1ec7p.<\/p>\n\n\n\n

            Ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn kh\u00edch c\u1ee7a Ivanti<\/strong>, bao g\u1ed3m t\u1eb7ng th\u1ebb qu\u00e0 t\u1eb7ng v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t, \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ed1 l\u01b0\u1ee3t chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i t\u0103ng \u0111\u1ed9t bi\u1ebfn. Hay Sprout Social<\/strong> c\u0169ng cung c\u1ea5p c\u00f4ng c\u1ee5 Leaderboard Points<\/strong> \u0111\u1ec3 t\u00f9y ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c khuy\u1ebfn kh\u00edch v\u00e0 ghi nh\u1eadn th\u00e0nh t\u00edch c\u1ee7a nh\u00e2n vi\u00ean.<\/p>\n\n\n\n

            3.6. S\u1ef1 Tham Gia c\u1ee7a L\u00e3nh \u0110\u1ea1o<\/h3>\n\n\n\n

            S\u1ef1 \u1ee7ng h\u1ed9 v\u00e0 tham gia t\u00edch c\u1ef1c c\u1ee7a ban l\u00e3nh \u0111\u1ea1o l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh employee advocacy. Khi l\u00e3nh \u0111\u1ea1o th\u1ec3 hi\u1ec7n s\u1ef1 cam k\u1ebft v\u00e0 tham gia m\u1ea1nh m\u1ebd v\u00e0o s\u00e1ng ki\u1ebfn n\u00e0y, n\u00f3 g\u1eedi m\u1ed9t th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng r\u1eb1ng \u0111\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 th\u00f4ng th\u01b0\u1eddng m\u00e0 l\u00e0 m\u1ed9t \u01b0u ti\u00ean chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n

            S\u1ef1 khuy\u1ebfn kh\u00edch t\u1eeb c\u00e1c l\u00e3nh \u0111\u1ea1o c\u1ea5p cao c\u00f3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn nh\u00e2n vi\u00ean. V\u00ed d\u1ee5, vi\u1ec7c Ch\u1ee7 t\u1ecbch Sprout<\/strong>, Ryan Barretto, chia s\u1ebb b\u00e0i vi\u1ebft c\u1ee7a m\u00ecnh \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u01b0\u1edfng \u1ee9ng m\u1ea1nh m\u1ebd t\u1eeb \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean. S\u1ef1 tham gia t\u1eeb c\u1ea5p cao nh\u1ea5t c\u1ee7a c\u00f4ng ty kh\u00f4ng ch\u1ec9 truy\u1ec1n c\u1ea3m h\u1ee9ng m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t hi\u1ec7u \u1ee9ng lan t\u1ecfa m\u1ea1nh m\u1ebd, n\u00e2ng cao kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nu\u00f4i d\u01b0\u1ee1ng ni\u1ec1m t\u1ef1 h\u00e0o trong l\u00f2ng nh\u00e2n vi\u00ean. Khi nh\u00e2n vi\u00ean th\u1ea5y r\u1eb1ng l\u00e3nh \u0111\u1ea1o \u0111ang t\u00edch c\u1ef1c tham gia, h\u1ecd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c \u0111\u1ed9ng vi\u00ean v\u00e0 tr\u1edf n\u00ean g\u1eafn k\u1ebft h\u01a1n v\u1edbi m\u1ee5c ti\u00eau chung c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n

            M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c l\u00e0 Lindsay Moran<\/strong>, Gi\u00e1m \u0111\u1ed1c c\u1ea5p cao c\u1ee7a Edgio<\/strong>, \u0111\u00e3 gi\u1ea3i th\u00edch r\u00f5 l\u00fd do v\u00e0 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh employee advocacy trong c\u00e1c bu\u1ed5i h\u1ecdp c\u00f4ng ty, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y s\u1ef1 tham gia c\u1ee7a nh\u00e2n vi\u00ean v\u00e0 t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i s\u00e2u s\u1eafc gi\u1eefa l\u00e3nh \u0111\u1ea1o v\u00e0 \u0111\u1ed9i ng\u0169.<\/p>\n\n\n\n

            3.7. \u0110\u1eb7t M\u1ee5c Ti\u00eau v\u00e0 \u0110o L\u01b0\u1eddng Hi\u1ec7u Qu\u1ea3 (KPIs)<\/h3>\n\n\n\n

            X\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 (KPIs) l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 th\u00e0nh c\u00f4ng c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh. Vi\u1ec7c thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau gi\u00fap doanh nghi\u1ec7p c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng v\u00e0 bi\u1ebft c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh ch\u01b0\u01a1ng tr\u00ecnh khi c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n

            C\u00e1c m\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh c\u00f3 th\u1ec3 bao g\u1ed3m:<\/p>\n\n\n\n

              \n
            • T\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/li>\n\n\n\n
            • T\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (leads)<\/strong><\/li>\n\n\n\n
            • Thu h\u00fat \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng<\/strong><\/li>\n<\/ul>\n\n\n\n

              \u0110\u1ec3 \u0111o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng, c\u1ea7n theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 KPIs nh\u01b0:<\/p>\n\n\n\n

                \n
              • T\u1ef7 l\u1ec7 ch\u1ea5p nh\u1eadn (Adoption rate):<\/strong> \u0110o l\u01b0\u1eddng s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n vi\u00ean tham gia ch\u01b0\u01a1ng tr\u00ecnh so v\u1edbi t\u1ed5ng s\u1ed1 nh\u00e2n vi\u00ean trong c\u00f4ng ty.<\/li>\n\n\n\n
              • M\u1ee9c \u0111\u1ed9 tham gia t\u00edch c\u1ef1c (Active participation):<\/strong> \u0110\u00e1nh gi\u00e1 t\u1ea7n su\u1ea5t v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a nh\u00e2n vi\u00ean tr\u00ean n\u1ec1n t\u1ea3ng.<\/li>\n\n\n\n
              • Ng\u01b0\u1eddi \u0111\u00f3ng g\u00f3p h\u00e0ng \u0111\u1ea7u (Top contributors):<\/strong> X\u00e1c \u0111\u1ecbnh nh\u1eefng nh\u00e2n vi\u00ean c\u00f3 \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t trong ch\u01b0\u01a1ng tr\u00ecnh.<\/li>\n\n\n\n
              • Ph\u1ea1m vi ti\u1ebfp c\u1eadn t\u1ef1 nhi\u00ean (Organic reach):<\/strong> \u0110o l\u01b0\u1eddng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi m\u00e0 n\u1ed9i dung do nh\u00e2n vi\u00ean chia s\u1ebb ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean.<\/li>\n\n\n\n
              • T\u01b0\u01a1ng t\u00e1c t\u1ef1 nhi\u00ean (Organic engagement):<\/strong> Theo d\u00f5i c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c (like, share, comment) tr\u00ean c\u00e1c n\u1ed9i dung chia s\u1ebb t\u1eeb nh\u00e2n vi\u00ean.<\/li>\n\n\n\n
              • Gi\u00e1 tr\u1ecb truy\u1ec1n th\u00f4ng ki\u1ebfm \u0111\u01b0\u1ee3c (Earned Media Value – EMV):<\/strong> \u01af\u1edbc t\u00ednh gi\u00e1 tr\u1ecb t\u00e0i ch\u00ednh c\u1ee7a s\u1ef1 hi\u1ec3n th\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1ef1 nhi\u00ean t\u1eeb ho\u1ea1t \u0111\u1ed9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a nh\u00e2n vi\u00ean.<\/li>\n\n\n\n
              • Referrals:<\/strong> Theo d\u00f5i s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c \u1ee9ng vi\u00ean \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u qua ho\u1ea1t \u0111\u1ed9ng employee advocacy.<\/li>\n<\/ul>\n\n\n\n

                C\u00e1c n\u1ec1n t\u1ea3ng Employee Advocacy hi\u1ec7n \u0111\u1ea1i th\u01b0\u1eddng t\u1ef1 \u0111\u1ed9ng t\u1ea1o ra c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y, gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n ch\u01b0\u01a1ng tr\u00ecnh. V\u00ed d\u1ee5, Sociabble<\/strong> cung c\u1ea5p c\u00f4ng c\u1ee5 theo d\u00f5i d\u1eef li\u1ec7u chi ti\u1ebft v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, lo\u1ea1i n\u1ed9i dung hi\u1ec7u qu\u1ea3, ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n t\u1ed1t nh\u1ea5t, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb ch\u01b0\u01a1ng tr\u00ecnh, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 c\u00e1c giao d\u1ecbch b\u1ecb \u1ea3nh h\u01b0\u1edfng. Hay Sprout Social’s Reports Tab<\/strong> c\u0169ng cung c\u1ea5p d\u1eef li\u1ec7u gi\u00fap k\u1ebft n\u1ed1i k\u1ebft qu\u1ea3 c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh v\u1edbi c\u00e1c s\u1ed1 li\u1ec7u kinh doanh quan tr\u1ecdng.<\/p>\n\n\n\n

                Simpli.fi<\/strong> \u0111\u00e3 ch\u1ee9ng minh gi\u00e1 tr\u1ecb c\u1ee7a vi\u1ec7c \u0111o l\u01b0\u1eddng EMV v\u1edbi m\u1ee9c ROI \u1ea5n t\u01b0\u1ee3ng, t\u1eeb \u0111\u00f3 minh ch\u1ee9ng cho t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c employee advocacy.<\/p>\n\n\n\n

                4. C\u00e1c B\u01b0\u1edbc X\u00e2y D\u1ef1ng Ch\u01b0\u01a1ng Tr\u00ecnh Employee Advocacy<\/h2>\n\n\n\n

                \u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh employee advocacy th\u00e0nh c\u00f4ng, doanh nghi\u1ec7p c\u1ea7n ch\u00fa tr\u1ecdng \u0111\u1ebfn nh\u1eefng b\u01b0\u1edbc c\u01a1 b\u1ea3n sau \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 tham gia t\u00edch c\u1ef1c t\u1eeb nh\u00e2n vi\u00ean v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i cho c\u1ea3 t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n

                4.1. L\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a ban l\u00e3nh \u0111\u1ea1o<\/h3>\n\n\n\n

                S\u1ef1 tham gia v\u00e0 \u1ee7ng h\u1ed9 t\u00edch c\u1ef1c t\u1eeb ban l\u00e3nh \u0111\u1ea1o l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t trong vi\u1ec7c \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng cho ch\u01b0\u01a1ng tr\u00ecnh employee advocacy. Khi l\u00e3nh \u0111\u1ea1o c\u1ea5p cao ch\u1ee7 \u0111\u1ed9ng h\u1ed7 tr\u1ee3 s\u00e1ng ki\u1ebfn n\u00e0y, n\u00f3 g\u1eedi \u0111i th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng r\u1eb1ng \u0111\u00e2y l\u00e0 m\u1ed9t \u01b0u ti\u00ean chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng c\u1ee7a t\u1ed5 ch\u1ee9c. V\u00ed d\u1ee5, vi\u1ec7c c\u00e1c l\u00e3nh \u0111\u1ea1o chia s\u1ebb n\u1ed9i dung v\u00e0 tham gia tr\u1ef1c ti\u1ebfp v\u00e0o ch\u01b0\u01a1ng tr\u00ecnh s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn nh\u00e2n vi\u00ean. S\u1ef1 tham gia ch\u00e2n th\u00e0nh t\u1eeb c\u1ea5p qu\u1ea3n l\u00fd cao nh\u1ea5t s\u1ebd t\u1ea1o \u0111\u1ed9ng l\u1ef1c m\u1ea1nh m\u1ebd, truy\u1ec1n c\u1ea3m h\u1ee9ng cho nh\u00e2n vi\u00ean v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd tham gia ch\u01b0\u01a1ng tr\u00ecnh m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c.<\/p>\n\n\n\n

                4.2. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 KPIs<\/h3>\n\n\n\n

                Tr\u01b0\u1edbc khi tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh, vi\u1ec7c x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 (KPIs) l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. C\u00e1c m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 bao g\u1ed3m t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, hay t\u1ea1o c\u01a1 h\u1ed9i tuy\u1ec3n d\u1ee5ng nh\u00e2n vi\u00ean m\u1edbi. C\u00f9ng v\u1edbi \u0111\u00f3, c\u00e1c KPIs c\u1ea7n thi\u1ebft ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp \u0111\u1ec3 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh, nh\u01b0 t\u1ef7 l\u1ec7 ch\u1ea5p nh\u1eadn, m\u1ee9c \u0111\u1ed9 tham gia t\u00edch c\u1ef1c, ph\u1ea1m vi ti\u1ebfp c\u1eadn t\u1ef1 nhi\u00ean, t\u01b0\u01a1ng t\u00e1c t\u1ef1 nhi\u00ean, v\u00e0 gi\u00e1 tr\u1ecb truy\u1ec1n th\u00f4ng ki\u1ebfm \u0111\u01b0\u1ee3c (Earned Media Value – EMV).<\/p>\n\n\n\n

                4.3. Ch\u1ecdn n\u1ec1n t\u1ea3ng employee advocacy ph\u00f9 h\u1ee3p<\/h3>\n\n\n\n

                L\u1ef1a ch\u1ecdn n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a ch\u01b0\u01a1ng tr\u00ecnh. M\u1ed9t n\u1ec1n t\u1ea3ng employee advocacy hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap t\u1eadp trung v\u00e0 h\u1ee3p nh\u1ea5t t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng c\u1ee7a c\u00f4ng ty. C\u00e1c t\u00ednh n\u0103ng quan tr\u1ecdng c\u1ea7n xem x\u00e9t bao g\u1ed3m kh\u1ea3 n\u0103ng t\u1ea1o v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung d\u1ec5 d\u00e0ng, t\u00edch h\u1ee3p \u0111a k\u00eanh (web app, mobile app, newsletter, Teams), c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3, t\u00ednh n\u0103ng khuy\u1ebfn kh\u00edch s\u1ef1 tham gia v\u00e0 ghi nh\u1eadn th\u00e0nh t\u00edch, v\u00e0 c\u00f3 m\u1ed9t \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng. C\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Sprout Social<\/strong> v\u00e0 Sociabble<\/strong> l\u00e0 nh\u1eefng v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng n\u00e0y.<\/p>\n\n\n\n

                4.4. Tuy\u1ec3n ch\u1ecdn nh\u1eefng ng\u01b0\u1eddi tham gia pilot (n\u1ebfu c\u00f3)<\/h3>\n\n\n\n

                Tr\u01b0\u1edbc khi tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh r\u1ed9ng r\u00e3i, vi\u1ec7c th\u1ef1c hi\u1ec7n m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh th\u1eed nghi\u1ec7m (pilot) v\u1edbi m\u1ed9t nh\u00f3m nh\u00e2n vi\u00ean l\u00e0 r\u1ea5t h\u1eefu \u00edch. N\u00ean b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng nh\u00e2n vi\u00ean \u0111\u00e3 t\u00edch c\u1ef1c \u1ee7ng h\u1ed9 c\u00f4ng ty tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung c\u1ee7a c\u00f4ng ty, ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn. Nh\u1eefng ng\u01b0\u1eddi n\u00e0y, d\u00f9 kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi c\u00f3 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i l\u1edbn nh\u1ea5t, nh\u01b0ng l\u1ea1i l\u00e0 nh\u1eefng ng\u01b0\u1eddi nhi\u1ec7t huy\u1ebft v\u00e0 s\u1eb5n s\u00e0ng tham gia. Ch\u01b0\u01a1ng tr\u00ecnh th\u1eed nghi\u1ec7m s\u1ebd gi\u00fap ki\u1ec3m tra v\u00e0 \u0111i\u1ec1u ch\u1ec9nh nh\u1eefng kh\u00eda c\u1ea1nh c\u1ea7n thi\u1ebft tr\u01b0\u1edbc khi tri\u1ec3n khai r\u1ed9ng r\u00e3i.<\/p>\n\n\n\n

                4.5. Thi\u1ebft l\u1eadp quy t\u1eafc v\u00e0 h\u01b0\u1edbng d\u1eabn<\/h3>\n\n\n\n

                \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n v\u00e0 b\u1ea3o v\u1ec7 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, c\u1ea7n thi\u1ebft l\u1eadp c\u00e1c quy t\u1eafc v\u00e0 h\u01b0\u1edbng d\u1eabn r\u00f5 r\u00e0ng cho nh\u00e2n vi\u00ean tham gia ch\u01b0\u01a1ng tr\u00ecnh. C\u00e1c h\u01b0\u1edbng d\u1eabn n\u00e0y n\u00ean bao g\u1ed3m: lo\u1ea1i n\u1ed9i dung v\u00e0 ng\u00f4n ng\u1eef n\u00e0o c\u1ea7n tr\u00e1nh, c\u00e1ch x\u1eed l\u00fd c\u00e1c t\u00ecnh hu\u1ed1ng ti\u00eau c\u1ef1c c\u00f3 th\u1ec3 x\u1ea3y ra, v\u00e0 nh\u1eefng g\u00ec nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c ph\u00e9p v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p chia s\u1ebb. \u0110i\u1ec1u n\u00e0y gi\u00fap nh\u00e2n vi\u00ean hi\u1ec3u r\u00f5 gi\u1edbi h\u1ea1n c\u1ee7a h\u1ecd trong vi\u1ec7c chia s\u1ebb th\u00f4ng tin, \u0111\u1ed3ng th\u1eddi b\u1ea3o v\u1ec7 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai.<\/p>\n\n\n\n

                4.6. Ph\u00e1t tri\u1ec3n n\u1ed9i dung v\u00e0 t\u00e0i li\u1ec7u h\u1ed7 tr\u1ee3<\/h3>\n\n\n\n

                Cung c\u1ea5p cho nh\u00e2n vi\u00ean n\u1ed9i dung v\u00e0 t\u00e0i li\u1ec7u h\u1ed7 tr\u1ee3 s\u1eb5n c\u00f3 \u0111\u1ec3 h\u1ecd d\u1ec5 d\u00e0ng chia s\u1ebb l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong vi\u1ec7c duy tr\u00ec s\u1ef1 tham gia c\u1ee7a nh\u00e2n vi\u00ean. N\u1ed9i dung c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c tin t\u1ee9c c\u00f4ng ty, b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t tr\u01b0\u1edbc, h\u00ecnh \u1ea3nh, video v\u00e0 c\u00e1c hashtag g\u1ee3i \u00fd. Ch\u01b0\u01a1ng tr\u00ecnh Message Ideas<\/strong> c\u1ee7a Sprout Social<\/strong> l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 c\u00e1ch doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p ngu\u1ed3n c\u1ea3m h\u1ee9ng cho nh\u00e2n vi\u00ean, gi\u00fap h\u1ecd nhanh ch\u00f3ng t\u1ea1o ra n\u1ed9i dung li\u00ean quan v\u00e0 h\u1ea5p d\u1eabn.<\/p>\n\n\n\n

                4.7. \u0110\u00e0o t\u1ea1o nh\u00e2n vi\u00ean<\/h3>\n\n\n\n

                \u0110\u1ec3 nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y t\u1ef1 tin v\u00e0 s\u1eb5n s\u00e0ng tham gia, vi\u1ec7c \u0111\u00e0o t\u1ea1o v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng v\u00e0 c\u00e1c quy t\u1eafc giao ti\u1ebfp tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 r\u1ea5t quan tr\u1ecdng. \u0110\u00e0o t\u1ea1o gi\u00fap nh\u00e2n vi\u00ean kh\u00f4ng ch\u1ec9 hi\u1ec3u \u0111\u01b0\u1ee3c quy tr\u00ecnh m\u00e0 c\u00f2n gi\u00fap h\u1ecd c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i khi tham gia ch\u01b0\u01a1ng tr\u00ecnh. \u0110\u1ed1i v\u1edbi nh\u1eefng nh\u00e2n vi\u00ean ch\u01b0a quen thu\u1ed9c v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i, vi\u1ec7c \u0111\u00e0o t\u1ea1o v\u1ec1 c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y s\u1ebd gi\u00fap h\u1ecd t\u1ef1 tin h\u01a1n. Ngo\u00e0i ra, \u0111\u00e0o t\u1ea1o c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ecbnh k\u1ef3, \u0111\u1eb7c bi\u1ec7t khi c\u00f3 c\u00e1c t\u00ednh n\u0103ng m\u1edbi ho\u1eb7c thay \u0111\u1ed5i trong n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n

                4.8. Tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh<\/h3>\n\n\n\n

                Sau khi ho\u00e0n th\u00e0nh giai \u0111o\u1ea1n th\u1eed nghi\u1ec7m (n\u1ebfu c\u00f3), doanh nghi\u1ec7p c\u00f3 th\u1ec3 tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh cho to\u00e0n b\u1ed9 nh\u00e2n vi\u00ean. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i th\u00f4ng b\u00e1o r\u00f5 r\u00e0ng v\u1ec1 m\u1ee5c ti\u00eau, c\u00e1ch th\u1ee9c tham gia v\u00e0 c\u00e1c h\u1ed7 tr\u1ee3 c\u1ea7n thi\u1ebft. Vi\u1ec7c cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin cho nh\u00e2n vi\u00ean trong giai \u0111o\u1ea1n n\u00e0y l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ecd hi\u1ec3u r\u00f5 vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a m\u00ecnh trong ch\u01b0\u01a1ng tr\u00ecnh.<\/p>\n\n\n\n

                5. C\u00e1c V\u00ed D\u1ee5 Th\u1ef1c T\u1ebf v\u1ec1 Employee Advocacy Th\u00e0nh C\u00f4ng<\/h2>\n\n\n\n

                D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh t\u1eeb c\u00e1c c\u00f4ng ty \u0111\u00e3 tri\u1ec3n khai th\u00e0nh c\u00f4ng ch\u01b0\u01a1ng tr\u00ecnh Employee Advocacy, minh h\u1ecda r\u00f5 r\u00e0ng c\u00e1ch th\u1ee9c ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y c\u00f3 th\u1ec3 mang l\u1ea1i k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng.<\/p>\n\n\n\n

                Edenred<\/h3>\n\n\n\n

                Edenred \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t cu\u1ed9c t\u00e1i c\u1ea5u tr\u00fac truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 cho h\u01a1n 10.000 nh\u00e2n vi\u00ean trong v\u00f2ng ch\u1ec9 b\u1ed1n th\u00e1ng. \u0110\u1eb7c bi\u1ec7t, c\u00f4ng ty \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c gi\u1ea3i th\u01b0\u1edfng cho chi\u1ebfn d\u1ecbch “Red Boat Trip Challenge,” \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a Sociabble<\/strong>, th\u1ec3 hi\u1ec7n s\u1ef1 th\u00e0nh c\u00f4ng trong vi\u1ec7c g\u1eafn k\u1ebft v\u00e0 k\u00edch th\u00edch nh\u00e2n vi\u00ean tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n

                Seris Security<\/h3>\n\n\n\n

                L\u00e0 m\u1ed9t c\u00f4ng ty h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c an ninh chuy\u00ean nghi\u1ec7p, Seris Security<\/strong> \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c k\u1ebft n\u1ed1i l\u1ea1i c\u00e1c nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c ngo\u00e0i hi\u1ec7n tr\u01b0\u1eddng th\u00f4ng qua truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1. M\u1eb7c d\u00f9 chi ti\u1ebft c\u1ee5 th\u1ec3 v\u1ec1 k\u1ebft qu\u1ea3 kh\u00f4ng \u0111\u01b0\u1ee3c ti\u1ebft l\u1ed9, nh\u01b0ng vi\u1ec7c “k\u1ebft n\u1ed1i l\u1ea1i” n\u00e0y \u0111\u00e3 g\u00f3p ph\u1ea7n n\u00e2ng cao giao ti\u1ebfp v\u00e0 t\u1ea1o d\u1ef1ng s\u1ef1 g\u1eafn k\u1ebft m\u1ea1nh m\u1ebd trong n\u1ed9i b\u1ed9 c\u00f4ng ty.<\/p>\n\n\n\n

                Medallia<\/h3>\n\n\n\n

                Medallia<\/strong> \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c t\u0103ng g\u1ea5p \u0111\u00f4i s\u1ed1 l\u01b0\u1ee3ng chia s\u1ebb n\u1ed9i dung c\u1ee7a nh\u00e2n vi\u00ean b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng b\u1ea3n tin email h\u00e0ng tu\u1ea7n. C\u00e1c b\u1ea3n tin n\u00e0y cung c\u1ea5p cho nh\u00e2n vi\u00ean th\u00f4ng tin li\u00ean quan m\u00e0 h\u1ecd c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng chia s\u1ebb tr\u00ean LinkedIn, cho th\u1ea5y s\u1ef1 quan tr\u1ecdng c\u1ee7a t\u00ednh nh\u1ea5t qu\u00e1n trong vi\u1ec7c cung c\u1ea5p n\u1ed9i dung v\u00e0 nh\u1eafc nh\u1edf nh\u00e2n vi\u00ean v\u1ec1 c\u01a1 h\u1ed9i tham gia.<\/p>\n\n\n\n

                Simpli.fi<\/h3>\n\n\n\n

                Ch\u1ec9 v\u00e0i th\u00e1ng tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c t\u00e1i th\u01b0\u01a1ng hi\u1ec7u, Simpli.fi<\/strong> \u0111\u00e3 tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh employee advocacy v\u00e0 thu \u0111\u01b0\u1ee3c g\u1ea7n 90.000 \u0111\u00f4 la gi\u00e1 tr\u1ecb truy\u1ec1n th\u00f4ng ki\u1ebfm \u0111\u01b0\u1ee3c (EMV) trong v\u00f2ng ba th\u00e1ng, v\u1edbi ROI l\u00ean \u0111\u1ebfn 7 l\u1ea7n. \u0110i\u1ec1u n\u00e0y ch\u1ee9ng minh r\u1eb1ng khi t\u00edch h\u1ee3p employee advocacy v\u00e0o chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ed5ng th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 kinh doanh \u1ea5n t\u01b0\u1ee3ng.<\/p>\n\n\n\n

                Ivanti<\/h3>\n\n\n\n

                Ivanti<\/strong> \u0111\u00e3 t\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c thi nh\u01b0 t\u1eb7ng th\u1ebb qu\u00e0 t\u1eb7ng v\u00e0 s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t kh\u00e1c \u0111\u1ec3 khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean tham gia v\u00e0o ch\u01b0\u01a1ng tr\u00ecnh employee advocacy. K\u1ebft qu\u1ea3 l\u00e0, s\u1ed1 l\u01b0\u1ee3ng chia s\u1ebb n\u1ed9i dung t\u0103ng t\u1eeb 1.000 l\u00ean 3.000 trong th\u00e1ng \u0111\u1ea7u ti\u00ean v\u00e0 \u0111\u1ea1t \u0111\u1ebfn 17.000 chia s\u1ebb trong qu\u00fd \u0111\u1ea7u ti\u00ean, t\u0103ng tr\u01b0\u1edfng 16.000%. \u0110i\u1ec1u n\u00e0y nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i v\u00e0 khuy\u1ebfn kh\u00edch h\u1ea5p d\u1eabn \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 tham gia c\u1ee7a nh\u00e2n vi\u00ean.<\/p>\n\n\n\n

                Edgio (Tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 Limelight Networks)<\/h3>\n\n\n\n

                Edgio<\/strong> \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng \u0111\u1ec3 tr\u00ecnh b\u00e0y l\u00fd do v\u00e0 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh employee advocacy trong c\u00e1c cu\u1ed9c g\u1ecdi b\u00e1n h\u00e0ng h\u00e0ng th\u00e1ng v\u00e0 b\u00e0i thuy\u1ebft tr\u00ecnh to\u00e0n c\u00f4ng ty. Nh\u1edd v\u1eady, c\u00f4ng ty \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 tham gia cao t\u1eeb nh\u00e2n vi\u00ean. \u0110i\u1ec1u n\u00e0y ch\u1ee9ng minh r\u1eb1ng vi\u1ec7c gi\u1ea3i th\u00edch r\u00f5 r\u00e0ng m\u1ee5c ti\u00eau v\u00e0 h\u01b0\u1edbng d\u1eabn v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 thu h\u00fat s\u1ef1 tham gia c\u1ee7a nh\u00e2n vi\u00ean.<\/p>\n\n\n\n

                Edina Realty<\/h3>\n\n\n\n

                Edina Realty<\/strong> \u0111\u00e3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Employee Advocacy<\/strong> c\u1ee7a Sprout Social<\/strong> \u0111\u1ec3 trao quy\u1ec1n cho c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi b\u1ea5t \u0111\u1ed9ng s\u1ea3n t\u1ef1 ti\u1ebfp th\u1ecb b\u1ea3n th\u00e2n b\u1eb1ng gi\u1ecdng \u0111i\u1ec7u ri\u00eang c\u1ee7a h\u1ecd. C\u00f4ng c\u1ee5 n\u00e0y cung c\u1ea5p n\u1ed9i dung ng\u00e0nh v\u00e0 c\u00e1c th\u00f4ng \u0111i\u1ec7p \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t s\u1eb5n, gi\u00fap c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi d\u1ec5 d\u00e0ng chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y vi\u1ec7c cung c\u1ea5p c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p v\u00e0 n\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap nh\u00e2n vi\u00ean qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n.<\/p>\n\n\n\n

                Groupama<\/h3>\n\n\n\n

                Groupama<\/strong> \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c bi\u1ebfn nh\u00e2n vi\u00ean v\u00e0 c\u00e1c b\u00ean li\u00ean quan th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u, cho th\u1ea5y r\u1eb1ng employee advocacy c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng ra ngo\u00e0i ph\u1ea1m vi nh\u00e2n vi\u00ean thu\u1ea7n t\u00fay, t\u1ea1o ra m\u1ed9t m\u1ea1ng l\u01b0\u1edbi l\u1edbn m\u1ea1nh c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111\u1ed3ng h\u00e0nh c\u00f9ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

                Ph\u00e2n T\u00edch C\u00e1c Y\u1ebfu T\u1ed1 D\u1eabn \u0110\u1ebfn Th\u00e0nh C\u00f4ng<\/h3>\n\n\n\n

                D\u1ef1a tr\u00ean c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf n\u00eau tr\u00ean, ch\u00fang ta c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 chung g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh Employee Advocacy:<\/p>\n\n\n\n

                  \n
                1. S\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a l\u00e3nh \u0111\u1ea1o:<\/strong> S\u1ef1 tham gia v\u00e0 \u1ee7ng h\u1ed9 t\u1eeb c\u1ea5p qu\u1ea3n l\u00fd, nh\u01b0 c\u00e1c l\u00e3nh \u0111\u1ea1o chia s\u1ebb n\u1ed9i dung (nh\u01b0 Sprout Social), l\u00e0 y\u1ebfu t\u1ed1 n\u1ec1n t\u1ea3ng kh\u00f4ng th\u1ec3 thi\u1ebfu.<\/li>\n\n\n\n
                2. M\u1ee5c ti\u00eau r\u00f5 r\u00e0ng:<\/strong> C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh th\u00e0nh c\u00f4ng th\u01b0\u1eddng c\u00f3 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, v\u00ed d\u1ee5 nh\u01b0 t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (Simpli.fi), t\u0103ng c\u01b0\u1eddng giao ti\u1ebfp n\u1ed9i b\u1ed9 (Edenred, Seris Security), ho\u1eb7c trao quy\u1ec1n cho nh\u00e2n vi\u00ean (Edina Realty).<\/li>\n\n\n\n
                3. N\u1ed9i dung ph\u00f9 h\u1ee3p v\u00e0 d\u1ec5 chia s\u1ebb:<\/strong> Vi\u1ec7c cung c\u1ea5p cho nh\u00e2n vi\u00ean c\u00e1c n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 d\u1ec5 d\u00e0ng chia s\u1ebb, nh\u01b0 Medallia v\u00e0 Edina Realty \u0111\u00e3 l\u00e0m, gi\u00fap gi\u1ea3m b\u1edbt r\u00e0o c\u1ea3n tham gia.<\/li>\n\n\n\n
                4. Khuy\u1ebfn kh\u00edch v\u00e0 ghi nh\u1eadn:<\/strong> C\u00e1c h\u00ecnh th\u1ee9c \u01b0u \u0111\u00e3i, cu\u1ed9c thi v\u00e0 s\u1ef1 c\u00f4ng nh\u1eadn (Ivanti) t\u1ea1o \u0111\u1ed9ng l\u1ef1c m\u1ea1nh m\u1ebd cho nh\u00e2n vi\u00ean tham gia v\u00e0 duy tr\u00ec s\u1ef1 tham gia li\u00ean t\u1ee5c.<\/li>\n\n\n\n
                5. Truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3:<\/strong> Vi\u1ec7c truy\u1ec1n \u0111\u1ea1t r\u00f5 r\u00e0ng l\u00fd do v\u00e0 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh (Edgio) gi\u00fap nh\u00e2n vi\u00ean hi\u1ec3u \u0111\u01b0\u1ee3c vai tr\u00f2 v\u00e0 l\u1ee3i \u00edch c\u1ee7a m\u00ecnh trong ch\u01b0\u01a1ng tr\u00ecnh.<\/li>\n\n\n\n
                6. C\u00f4ng c\u1ee5 v\u00e0 n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p:<\/strong> S\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng employee advocacy m\u1ea1nh m\u1ebd nh\u01b0 Sprout Social<\/strong>, Sociabble<\/strong>, v\u00e0 Simpli.fi<\/strong> gi\u00fap qu\u1ea3n l\u00fd, theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u h\u00f3a ch\u01b0\u01a1ng tr\u00ecnh hi\u1ec7u qu\u1ea3 h\u01a1n.<\/li>\n\n\n\n
                7. T\u00ednh nh\u1ea5t qu\u00e1n:<\/strong> Vi\u1ec7c duy tr\u00ec nh\u1ecbp \u0111\u1ed9 chia s\u1ebb n\u1ed9i dung v\u00e0 theo d\u00f5i hi\u1ec7u su\u1ea5t ch\u01b0\u01a1ng tr\u00ecnh li\u00ean t\u1ee5c (Medallia) l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng.<\/li>\n\n\n\n
                8. T\u00ednh x\u00e1c th\u1ef1c:<\/strong> Trao quy\u1ec1n cho nh\u00e2n vi\u00ean chia s\u1ebb b\u1eb1ng gi\u1ecdng \u0111i\u1ec7u ri\u00eang c\u1ee7a h\u1ecd, nh\u01b0 Edina Realty \u0111\u00e3 th\u1ef1c hi\u1ec7n, gi\u00fap t\u0103ng t\u00ednh ch\u00e2n th\u1ef1c v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a th\u00f4ng \u0111i\u1ec7p.<\/li>\n\n\n\n
                9. \u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1:<\/strong> C\u00e1c c\u00f4ng ty th\u00e0nh c\u00f4ng th\u01b0\u1eddng xuy\u00ean theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng (v\u00ed d\u1ee5: EMV c\u1ee7a Simpli.fi) \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ROI v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c khi c\u1ea7n thi\u1ebft.<\/li>\n<\/ol>\n\n\n\n

                  VII. K\u1ebft lu\u1eadn<\/strong> v\u1ec1 Employee Advocacy<\/h2>\n\n\n\n

                  Employee advocacy mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3 cho doanh nghi\u1ec7p, bao g\u1ed3m t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, x\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 c\u1ea3i thi\u1ec7n s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean. Tuy nhi\u00ean, \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea7u t\u01b0 th\u1eddi gian, k\u1ebf ho\u1ea1ch v\u00e0 s\u1ef1 t\u1eadn t\u00e2m. <\/p>\n\n\n\n

                  H\u00e3y b\u1eaft \u0111\u1ea7u ho\u1eb7c t\u1ed1i \u01b0u h\u00f3a ch\u01b0\u01a1ng tr\u00ecnh employee advocacy c\u1ee7a b\u1ea1n ngay h\u00f4m nay \u0111\u1ec3 t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean. \u0110\u1eebng ng\u1ea7n ng\u1ea1i t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c n\u1ec1n t\u1ea3ng employee advocacy ho\u1eb7c l\u00ean l\u1ecbch m\u1ed9t bu\u1ed5i demo \u0111\u1ec3 kh\u00e1m ph\u00e1 c\u00e1ch th\u1ee9c ph\u00e1t tri\u1ec3n ch\u01b0\u01a1ng tr\u00ecnh hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

                  SAOKIM BRANDING \u2013 Branding Agency \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng nh\u1ea5t<\/strong><\/p>\n\n\n\n

                  Tel<\/strong>: 0964.699.499<\/strong><\/a><\/p>\n\n\n\n

                  Website<\/strong>: www.saokim.com.vn<\/strong><\/a><\/p>\n\n\n\n

                  Email<\/strong>: info@saokim.com.vn<\/strong><\/a><\/p>\n\n\n\n

                  Facebook:<\/strong> Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n

                  Case study Behance<\/strong>: Sao Kim Branding<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

                  Employee advocacy gi\u00fap t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n v\u00e0 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u. H\u00e3y t\u00ecm hi\u1ec3u c\u00e1ch x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh hi\u1ec7u qu\u1ea3 v\u1edbi s\u1ef1 tham gia c\u1ee7a nh\u00e2n vi\u00ean.<\/p>\n","protected":false},"author":37,"featured_media":59389,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-59381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":82,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/59381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=59381"}],"version-history":[{"count":2,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/59381\/revisions"}],"predecessor-version":[{"id":59390,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/59381\/revisions\/59390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/59389"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=59381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=59381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=59381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}