{"id":6213,"date":"2021-04-22T09:57:53","date_gmt":"2021-04-22T09:57:53","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=6213"},"modified":"2021-08-27T08:17:58","modified_gmt":"2021-08-27T08:17:58","slug":"content-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/content-marketing-la-gi\/","title":{"rendered":"Content Marketing l\u00e0 g\u00ec? Nh\u1eefng \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n bi\u1ebft v\u1ec1 Content Marketing"},"content":{"rendered":"\n<p><strong>Content Marketing<\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c nh\u1eafc nhi\u1ec1u hi\u1ec7n nay do t\u00ednh hi\u1ec7u qu\u1ea3 m\u00e0 n\u00f3 mang l\u1ea1i.<strong> <\/strong>Hi\u1ec3u \u0111i\u1ec1u n\u00e0y, <a class=\"rank-math-link\" href=\"https:\/\/www.saokim.com.vn\/en\/\"><strong>Sao Kim<\/strong><\/a> \u0111\u00e3 t\u1ed5ng h\u1ee3p ki\u1ebfn th\u1ee9c m\u1edbi nh\u1ea5t v\u1ec1 Content Marketing \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng trong m\u00f4i tr\u01b0\u1eddng thay \u0111\u1ed5i nhanh ch\u00f3ng nh\u01b0 hi\u1ec7n nay.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Content Marketing l\u00e0 g\u00ec?&nbsp;<\/strong><\/h2>\n\n\n\n<p><strong>Content Marketing<\/strong> l\u00e0 nh\u1eefng n\u1ed9i dung s\u00e1ng t\u1ea1o c\u00f3 gi\u00e1 tr\u1ecb, \u00fd ngh\u0129a, thu h\u00fat s\u1ef1 quan t\u00e2m, t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi m\u1ee5c ti\u00eau truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng mua c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng, Content trong Digital Marketing \u0111\u01b0\u1ee3c chia th\u00e0nh 2 nh\u00f3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>Content qu\u1ea3ng c\u00e1o mang t\u00ednh chuy\u1ec3n \u0111\u1ed5i<\/li><li>v\u00e0 Content gia t\u0103ng traffic v\u1edbi m\u1ee5c \u0111\u00edch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"603\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/04\/Artboard-1-1.png\" alt=\"Content Marketing Sao Kim\" class=\"wp-image-6215\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/04\/Artboard-1-1.png 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/04\/Artboard-1-1-300x201.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/04\/Artboard-1-1-768x515.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption> Sao Kim cung c\u1ea5p d\u1ecbch v\u1ee5 Content Marketing<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>1.1. N\u1ed9i dung qu\u1ea3ng c\u00e1o &#8211; Content Advertising l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\n\n<p>Content Advertising l\u00e0 vi\u1ec7c s\u1ea3n xu\u1ea5t c\u00e1c n\u1ed9i dung \u0111\u1ec3 qu\u1ea3ng b\u00e1 tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng tr\u1ea3 ph\u00ed nh\u01b0 PPC (Pay Per Click), Paid Social (m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 tr\u1ea3 ph\u00ed:&nbsp; Facebook Ads, Youtube Ads,&#8230;). <\/p>\n\n\n\n<p>M\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng n\u00e0y ch\u00ednh l\u00e0 ti\u1ebfp c\u1eadn s\u1ed1 l\u01b0\u1ee3ng l\u1edbn v\u00e0 t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i. Chuy\u1ec3n \u0111\u1ed5i \u1edf \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 chuy\u1ec3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng sang kh\u00e1ch h\u00e0ng th\u1ef1c th\u1ee5, t\u1eeb kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau sang kh\u00e1ch h\u00e0ng trung th\u00e0nh,&#8230; Trong Content Advertising \u0111\u01b0\u1ee3c chia th\u00e0nh 2 lo\u1ea1i nh\u1ecf:<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>N\u1ed9i dung t\u1eadp trung \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u (Significance Advertising) v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c c\u1ee7a doanh nghi\u1ec7p<\/li><li>N\u1ed9i dung t\u1eadp trung v\u00e0o \u0111\u1ed5i m\u1edbi th\u01b0\u01a1ng hi\u1ec7u (Innovation Advertising) nh\u01b0 m\u1eabu m\u00e3 m\u1edbi, \u0111\u1eb7c t\u00ednh m\u1edbi, d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi,&#8230;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>1.2&nbsp; N\u1ed9i dung truy\u1ec1n c\u1ea3m h\u1ee9ng &#8211; Inspiring content<\/strong><\/h3>\n\n\n\n<p>Inspiring content l\u00e0 n\u1ed9i dung \u0111em \u0111\u1ebfn nhi\u1ec1u gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. M\u1ee5c \u0111\u00edch c\u1ee7a h\u00ecnh th\u1ee9c n\u1ed9i dung n\u00e0y l\u00e0 t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p. H\u00ecnh th\u1ee9c content n\u00e0y bao g\u1ed3m 2 lo\u1ea1i:<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>N\u1ed9i dung gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i (Meaning content)<\/li><li>N\u1ed9i dung cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch (Usefulness content) v\u1ec1 ng\u00e0nh h\u00e0ng, t\u1ea1o \u0111\u1ed9ng l\u1ef1c thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng n\u00ean s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. T\u1ea1i sao Content Marketing l\u1ea1i quan tr\u1ecdng?<\/strong><\/h2>\n\n\n\n<p>Theo s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea c\u1ee7a <strong><a href=\"https:\/\/www.adweek.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Adweek<\/a><\/strong>, c\u00f3 \u0111\u1ebfn 81% ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm th\u00f4ng tin tr\u00ean Internet, trong \u0111\u00f3 ngu\u1ed3n th\u00f4ng tin t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>M\u1ea1ng x\u00e3 h\u1ed9i (54%)<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>Qu\u1ea3ng c\u00e1o online (51%)<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>Website nh\u00e3n h\u00e0ng (44%)<\/li><\/ul>\n\n\n\n<p>Vi\u1ec7c th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng c\u00e1c n\u1ed9i dung h\u1eefu \u00edch c\u00f3 li\u00ean h\u1ec7 \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap t\u0103ng \u0111\u1ed9 trung th\u00e0nh v\u1edbi s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch v\u00f4 th\u1ee9c.&nbsp;<\/p>\n\n\n\n<p>N\u1ed9i dung m\u00e0 doanh nghi\u1ec7p t\u1ea1o ra c\u00f9ng v\u1edbi s\u1ef1 chia s\u1ebb th\u00f4ng tin t\u1eeb ng\u01b0\u1eddi d\u00f9ng s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn vi\u1ec7c t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 doanh thu b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"900\" height=\"604\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/04\/Artboard-2.png\" alt=\"Content is King: Content l\u00e0 quan tr\u1ecdng nh\u1ea5t\" class=\"wp-image-6217\" title=\"Content is King: Content l\u00e0 quan tr\u1ecdng nh\u1ea5t\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/04\/Artboard-2.png 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/04\/Artboard-2-300x201.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/04\/Artboard-2-768x515.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption> Content Marketing &#8211; Ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3<\/figcaption><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Xem ngay:<\/strong><\/p><cite><a class=\"rank-math-link\" href=\"https:\/\/www.saokim.com.vn\/en\/blog\/quan-tri-dieu-hanh\/mau-lap-ke-hoach-marketing\/\"><strong>M\u1eabu l\u1eadp k\u1ebf ho\u1ea1ch Marketing<\/strong><\/a> chu\u1ea9n v\u00e0 \u0111\u1ea7y \u0111\u1ee7 nh\u1ea5t n\u0103m 2021<br><br><\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. C\u00e1c lo\u1ea1i Content Marketing<\/strong><\/h2>\n\n\n\n<p>Kh\u00f4ng ph\u1ea3i ch\u1ec9 gi\u1edbi h\u1ea1n \u1edf c\u00e1c b\u00e0i vi\u1ebft d\u1ea1ng text &#8211; Content Marketing c\u00f3 r\u1ea5t nhi\u1ec1u lo\u1ea1i v\u00e0 \u0111\u01b0\u1ee3c v\u1eadn d\u1ee5ng ph\u00f9 h\u1ee3p v\u1edbi insight kh\u00e1ch h\u00e0ng, s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>3.1 Blog<\/strong><\/h3>\n\n\n\n<p>Blog l\u00e0 m\u1ed9t d\u1ea1ng website \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c ch\u1ee7 \u0111\u1ec1 d\u1ef1a theo quan \u0111i\u1ec3m c\u1ee7a c\u00e1 nh\u00e2n hay m\u1ed9t nh\u00f3m nh\u1ecf. Theo <strong><a href=\"https:\/\/www.semrush.com\/blog\/content-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Semrush<\/a><\/strong>, nh\u1eefng doanh nghi\u1ec7p s\u1eed d\u1ee5ng blog s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n 97% l\u01b0\u1ee3ng truy c\u1eadp so v\u1edbi nh\u1eefng doanh nghi\u1ec7p kh\u00f4ng d\u00f9ng h\u00ecnh th\u1ee9c Content Marketing n\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>3.2 Infographic<\/strong><\/h3>\n\n\n\n<p>Infographic l\u00e0 m\u1ed9t d\u1ea1ng Content Marketing \u0111\u01b0\u1ee3c ra \u0111\u1eddi nh\u1eb1m t\u00f3m t\u1eaft nh\u1eefng th\u00f4ng tin d\u00e0i, ph\u1ee9c t\u1ea1p th\u00e0nh nh\u1eefng bi\u1ec3u \u0111\u1ed3 s\u1ed1ng \u0111\u1ed9ng nh\u1eb1m mang \u0111\u1ebfn ki\u1ebfn th\u1ee9c t\u1ed5ng quan v\u00e0 d\u1ec5 hi\u1ec3u cho ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n\n\n\n<p>Kh\u00f4ng ch\u1ec9 gi\u00fap th\u00f4ng tin tr\u1edf n\u00ean b\u1eaft m\u1eaft, Infographic c\u00f2n c\u00f3 t\u00e1c d\u1ee5ng thu h\u00fat, c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng tr\u00ecnh b\u00e0y c\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00f3 hi\u1ec3u, khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc \u1edf l\u1ea1i xem th\u00f4ng tin, t\u1eeb \u0111\u00f3 gia t\u0103ng hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>3.3 Video<\/strong><\/h3>\n\n\n\n<p>Video hi\u1ec7n \u0111ang l\u00e0 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 hi\u1ec7n nay khi t\u1ef7 l\u1ec7 xem l\u00ean \u0111\u1ebfn 90%. M\u1ed9t video \u1ea5n t\u01b0\u1ee3ng gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ebfp nh\u1eadn to\u00e0n b\u1ed9 th\u00f4ng tin, ghi nh\u1edb s\u00e2u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 c\u1ee7ng c\u1ed1 s\u1ef1 trung th\u00e0nh \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 chi ph\u00ed cho lo\u1ea1i h\u00ecnh content n\u00e0y \u0111\u1eaft h\u01a1n c\u00e1c lo\u1ea1i h\u00ecnh content kh\u00e1c nh\u01b0ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 th\u00f4ng tin, \u0111\u1ed3 h\u1ecda,&#8230; doanh nghi\u1ec7p hi\u1ec7n nay \u0111\u00e3 c\u00f3 th\u1ec3 tho\u1ea3i m\u00e1i l\u1ef1a ch\u1ecdn lo\u1ea1i video content ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/04\/z2448688782251_2e9069cc7b54b5b046cced016d56859f.jpg.webp\" alt=\"[Saokim.com.vn] Video Marketing c\u0169ng l\u00e0 m\u1ed9t lo\u1ea1i content Marketing\"\/><figcaption>S\u1ee9c m\u1ea1nh Video Content \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p<\/figcaption><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Tham kh\u1ea3o ngay d\u1ecbch v\u1ee5 <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/video-marketing-agency\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Video Marketing<\/strong><\/a> c\u1ee7a Sao Kim<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>3.4 Social Media<\/strong><\/h3>\n\n\n\n<p>M\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng ch\u1ec9 l\u00e0 n\u01a1i truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p r\u1ed9ng r\u00e3i m\u00e0 n\u00f3 c\u00f2n l\u00e0 n\u01a1i \u0111\u1ec3 doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c real-time v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, th\u00f4ng qua d\u1eef li\u1ec7u c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c th\u00e1i \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u (t\u00edch c\u1ef1c\/ ti\u00eau c\u1ef1c), \u0111\u1eb7c \u0111i\u1ec3m h\u00e0nh vi v\u00e0 insight kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>3.5 Email<\/strong><\/h3>\n\n\n\n<p>Trong ti\u1ebfp th\u1ecb, Email \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng kh\u00e1 ph\u1ed5 bi\u1ebfn do kh\u1ea3 n\u0103ng g\u1eedi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn, nh\u1eafm m\u1ee5c ti\u00eau c\u1ee7a k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y. Ch\u00ednh v\u00ec v\u1eady, n\u1ed9i dung th\u01b0 \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p coi tr\u1ecdng nh\u1eb1m thu h\u00fat, khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng: m\u1edf mail, ph\u1ea3n h\u1ed3i l\u1ea1i, click link \u0111i\u1ec1u h\u01b0\u1edbng,&#8230;<\/p>\n\n\n\n<p>V\u00e0 m\u1ed9t \u0111i\u1ec1u quan tr\u1ecdng, Email l\u00e0 c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 th\u00fac \u0111\u1ea9y h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng trong ph\u01b0\u01a1ng ph\u00e1p Inbound Marketing hay Automation Marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>3.6 Brand Story<\/strong><\/h3>\n\n\n\n<p>Brand story l\u00e0 c\u00e2u chuy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u1edbi n\u1ed9i dung thu h\u00fat v\u00e0 ch\u1ea1m t\u1edbi c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00e2y ch\u00ednh l\u00e0 c\u00e1ch th\u1ee9c nhanh nh\u1ea5t \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u kh\u1eafc s\u00e2u v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng, t\u0103ng doanh s\u1ed1 cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Xu h\u01b0\u1edbng Content Marketing n\u0103m 2021: Viral content<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>4.1 Viral Content Marketing l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\n\n<p>Viral mang \u00fd ngh\u0129a lan truy\u1ec1n r\u1ed9ng r\u00e3i. Viral Content \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 c\u00e1c n\u1ed9i dung d\u01b0\u1edbi d\u1ea1ng video, \u1ea3nh, \u00e2m nh\u1ea1c,&#8230; \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m v\u00e0 chia s\u1ebb \u0111i nhi\u1ec1u n\u01a1i.<\/p>\n\n\n\n<p><strong>C\u00e1c d\u1ea1ng ch\u00ednh c\u1ee7a Viral Content:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>Content h\u1eefu \u00edch: N\u1ed9i dung mang l\u1ea1i gi\u00e1 tr\u1ecb (ki\u1ebfn th\u1ee9c, tin t\u1ee9c,&#8230;) cho ng\u01b0\u1eddi xem<\/li><li>Content troll h\u00e0i: N\u1ed9i dung mang t\u00ecnh g\u00e2y c\u01b0\u1eddi, b\u1ea5t ng\u1edd t\u1ea1o n\u00ean s\u1ef1 vui v\u1ebb cho kh\u00e1n gi\u1ea3 v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c h\u1ecd mang n\u1ed9i dung n\u00e0y \u201ctroll\u201d l\u1ea1i b\u1ea1n b\u00e8<\/li><li>Content nh\u00e2n v\u0103n: N\u1ed9i dung th\u00fac \u0111\u1ea9y nh\u1eefng c\u1ea3m x\u00fac nh\u00e2n v\u0103n cho ng\u01b0\u1eddi xem: t\u00ecnh m\u1eabu t\u1eed, t\u00ecnh ng\u01b0\u1eddi, \u00fd th\u1ee9c tr\u00e1ch nhi\u1ec7m,&#8230;<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"900\" height=\"603\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/04\/Artboard-1-4.png\" alt=\"viral content, content marketing\" class=\"wp-image-6302\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/04\/Artboard-1-4.png 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/04\/Artboard-1-4-300x201.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/04\/Artboard-1-4-768x515.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption>Viral Content &#8211; Xu h\u01b0\u1edbng Marketing <\/figcaption><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Tham kh\u1ea3o ngay <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/tu-van-content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>D\u1ecbch v\u1ee5 Content Marketing<\/strong><\/a> c\u1ee7a Sao Kim \u0111\u1ec3 \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng, lan truy\u1ec1n th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p b\u1eadn r\u1ed9n.<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>4.2. C\u00e1c lo\u1ea1i content c\u00f3 kh\u1ea3 n\u0103ng viral<\/strong><\/h3>\n\n\n\n<p>Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn b\u1ea3n ch\u1ea5t c\u1ee7a viral content n\u1eb1m \u1edf \u00fd t\u01b0\u1edfng v\u00e0 ph\u01b0\u01a1ng ph\u00e1p tri\u1ec3n khai.<\/p>\n\n\n\n<p>Content Viral \u0111\u00f4i khi ch\u1ec9 c\u1ea7n 1 h\u00ecnh \u1ea3nh b\u1eaft trend tr\u00ean MXH:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/08\/content-viral-cua-durex.jpg\" alt=\"V\u00ed d\u1ee5 v\u1ec1 Content Viral\" class=\"wp-image-7298\" title=\"V\u00ed d\u1ee5 v\u1ec1 Content Viral\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/08\/content-viral-cua-durex.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/08\/content-viral-cua-durex-300x300.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/08\/content-viral-cua-durex-768x768.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/08\/content-viral-cua-durex-80x80.jpg 80w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Ho\u1eb7c c\u00f3 th\u1ec3 ch\u1ec9 l\u00e0 m\u1ed9t c\u00e2u n\u00f3i n\u00e0o \u0111\u00f3:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"694\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/08\/vi-du-content-viral.jpg\" alt=\"V\u00ed d\u1ee5 v\u1ec1 Content Viral: C\u00e2u n\u00f3i Viral c\u1ee7a Bill Gate\" class=\"wp-image-7299\" title=\"V\u00ed d\u1ee5 v\u1ec1 Content Viral: C\u00e2u n\u00f3i Viral c\u1ee7a Bill Gate\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/08\/vi-du-content-viral.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/08\/vi-du-content-viral-300x174.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/08\/vi-du-content-viral-768x444.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Tuy nhi\u00ean, ngo\u00e0i c\u00e1c lo\u1ea1i content \u0111\u1eadm \u00fd t\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 nh\u01b0 v\u1eady, v\u1eabn c\u00f3 m\u1ed9t s\u1ed1 lo\u1ea1i content c\u00f3 kh\u1ea3 n\u0103ng viral t\u1eeb trong b\u1ea3n ch\u1ea5t.<\/p>\n\n\n\n<p>Theo <a href=\"https:\/\/backlinko.com\/content-study\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>nghi\u00ean c\u1ee9u c\u1ee7a Backlinko v\u00e0 BuzzSumo<\/strong><\/a>, h\u1ecd ph\u00e2n t\u00edch v\u1ec1 h\u01a1n 912 tri\u1ec7u b\u00e0i vi\u1ebft blog v\u00e0 nh\u1eadn th\u1ea5y r\u1eb1ng c\u00f3 m\u1ed9t s\u1ed1 lo\u1ea1i content d\u1ec5 viral h\u01a1n h\u1eb3n.<\/p>\n\n\n\n<div id=\"M\u1ed9t-s\u1ed1-lo\u1ea1i-n\u1ed9i-dung-d\u1ec5-nh\u1eadn-\u0111\u01b0\u1ee3c-chia-s\u1ebb-nh\u1ea5t\" class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"694\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/08\/loai-noi-dung-nhan-duoc-nhieu-chia-se-nhat.jpg\" alt=\"M\u1ed9t s\u1ed1 lo\u1ea1i n\u1ed9i dung d\u1ec5 nh\u1eadn \u0111\u01b0\u1ee3c chia s\u1ebb nh\u1ea5t\" class=\"wp-image-7300\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/08\/loai-noi-dung-nhan-duoc-nhieu-chia-se-nhat.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/08\/loai-noi-dung-nhan-duoc-nhieu-chia-se-nhat-300x174.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/08\/loai-noi-dung-nhan-duoc-nhieu-chia-se-nhat-768x444.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption>M\u1ed9t s\u1ed1 lo\u1ea1i n\u1ed9i dung d\u1ec5 nh\u1eadn \u0111\u01b0\u1ee3c chia s\u1ebb nh\u1ea5t (\u1ea2nh: Backlinko)<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>4.3 Quy tr\u00ecnh tri\u1ec3n khai Viral Content<\/strong><\/h3>\n\n\n\n<p>\u0110\u1ec3 c\u00f3 1 content ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng lan truy\u1ec1n r\u1ed9ng r\u00e3i, c\u00e1c Marketer\/Content Writer c\u1ea7n tr\u1ea3i qua c\u00e1c b\u01b0\u1edbc:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/08\/quy-trinh-thuc-hien-chien-dich-viral-content.jpg\" alt=\"Quy tr\u00ecnh tri\u1ec3n khai chi\u1ebfn d\u1ecbch Viral content\" class=\"wp-image-7293\" title=\"Quy tr\u00ecnh tri\u1ec3n khai chi\u1ebfn d\u1ecbch Viral content\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/08\/quy-trinh-thuc-hien-chien-dich-viral-content.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/08\/quy-trinh-thuc-hien-chien-dich-viral-content-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/08\/quy-trinh-thuc-hien-chien-dich-viral-content-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><strong>B\u01b0\u1edbc 1: Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau<\/strong><\/p>\n\n\n\n<p>M\u1ee5c ti\u00eau l\u00e0 kim ch\u1ec9 nam cho m\u1ecdi h\u00e0nh \u0111\u1ed9ng. Do \u0111\u00f3, c\u1ea7n ph\u1ea3i thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau t\u1eeb \u0111\u1ea7u \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn d\u1ecbch Viral Content. V\u00e0 m\u1ee5c ti\u00eau ph\u1ea3i SMART, t\u1ee9c l\u00e0:<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>C\u1ee5 th\u1ec3<\/li><li>\u0110o l\u01b0\u1eddng \u0111\u01b0\u1ee3c<\/li><li>Kh\u1ea3 thi<\/li><li>Ph\u00f9 h\u1ee3p<\/li><li>C\u00f3 th\u1eddi gian th\u1ef1c hi\u1ec7n r\u00f5 r\u00e0ng<\/li><\/ul>\n\n\n\n<p><strong>B\u01b0\u1edbc 2: Nghi\u00ean c\u1ee9u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/strong><\/p>\n\n\n\n<p>Vi\u1ec7c \u0111\u1ea7u ti\u00ean khi b\u1eaft \u0111\u1ea7u s\u00e1ng t\u1ea1o b\u1ea5t c\u1ee9 n\u1ed9i dung n\u00e0o \u0111\u00f3 ch\u00ednh l\u00e0 ch\u1ecdn v\u00e0 hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ec3 t\u1eeb \u0111\u00f3 c\u00f3 \u0111\u01b0a ra c\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng s\u00e1ng t\u1ea1o n\u1ed9i dung ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 3: \u00dd t\u01b0\u1edfng<\/strong><\/p>\n\n\n\n<p>Sau khi x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n t\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, l\u00fac n\u00e0y c\u1ea3 nh\u00f3m c\u1ea7n brain storming \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c \u00fd t\u01b0\u1edfng, s\u00e0ng l\u1ecdc c\u00e1c \u00fd t\u01b0\u1edfng v\u00e0 c\u1ea1nh tranh trong ch\u00ednh n\u1ed9i b\u1ed9 \u0111\u1ec3 ch\u1ecdn ra \u00fd t\u01b0\u1edfng xu\u1ea5t s\u1eafc nh\u1ea5t.<\/p>\n\n\n\n<p>T\u00f9y thu\u1ed9c v\u00e0o t\u1eebng \u00fd t\u01b0\u1edfng m\u00e0 l\u1ef1a ch\u1ecdn m\u1ed9t trong c\u00e1c lo\u1ea1i h\u00ecnh content ph\u00f9 h\u1ee3p \u0111\u1ec3 tri\u1ec3n khai: content troll, h\u00e0i, content h\u1eefu \u00edch hay content nh\u00e2n v\u0103n&#8230;<\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 4: K\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng<\/strong><\/p>\n\n\n\n<p>Sau khi \u0111\u00e3 c\u00f3 c\u00e1c \u0111\u1ea7u v\u00e0o kh\u00e1 r\u00f5 r\u00e0ng, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 c\u1ea7n ph\u1ea3i thi\u1ebft l\u1eadp \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng vi\u1ec7c ph\u1ea3i l\u00e0m, th\u1eddi gian th\u1ef1c hi\u1ec7n, KPI v\u00e0 checklist ki\u1ec3m tra \u0111i k\u00e8m.<\/p>\n\n\n\n<p>C\u00e1c c\u00f4ng vi\u1ec7c tr\u01b0\u1edbc &#8211; trong &#8211; sau c\u1ee7a chi\u1ebfn d\u1ecbch ph\u1ea3i \u0111\u01b0\u1ee3c v\u1ea1ch ra r\u00f5 r\u00e0ng \u0111\u1ec3 c\u00e1c th\u00e0nh vi\u00ean ph\u1ed1i h\u1ee3p th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n<p>M\u1ed9t l\u01b0u \u00fd quan tr\u1ecdng trong chi\u1ebfn d\u1ecbch Viral Content l\u00e0:<\/p>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:28px\"><strong>Thi\u1ebft l\u1eadp k\u1ecbch b\u1ea3n x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng<\/strong><\/p>\n\n\n\n<p>B\u1edfi v\u00ec content c\u00f3 th\u1ec3 viral v\u00e0 s\u1ebd c\u00f3 r\u1ea5t nhi\u1ec1u lu\u1ed3ng \u00fd ki\u1ebfn (c\u1ea3 t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c).<\/p>\n\n\n\n<p>V\u00ec th\u1ebf, n\u1ebfu t\u00ecnh hu\u1ed1ng t\u00edch c\u1ef1c x\u1ea3y ra b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 lan t\u1ecfa n\u00f3 h\u01a1n n\u1eefa?<\/p>\n\n\n\n<p>V\u00e0 n\u1ebfu ti\u00eau c\u1ef1c x\u1ea3y ra th\u00ec b\u1ea1n l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3:<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>\u0110i\u1ec1u h\u01b0\u1edbng ti\u00eau c\u1ef1c<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>T\u1eadn d\u1ee5ng v\u1ea5n \u0111\u1ec1 ti\u00eau c\u1ef1c \u0111\u1ec3 n\u00e2ng t\u1ea7m viral content<\/li><\/ul>\n\n\n\n<p>V\u00e0 t\u00ecnh hu\u1ed1ng ph\u1ed5 bi\u1ebfn nh\u1ea5t khi x\u00e2y d\u1ef1ng content viral l\u00e0: KH\u00d4NG VIRAL.<\/p>\n\n\n\n<p>V\u1eady n\u00ean, \u0111\u1ee9ng tr\u01b0\u1edbc t\u00ecnh hu\u1ed1ng mong m\u1ecfi kh\u00f4ng x\u1ea3y ra b\u1ea1n s\u1ebd l\u00e0m g\u00ec?<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 ph\u01b0\u01a1ng \u00e1n d\u1ef1 ph\u00f2ng cho v\u1ea5n \u0111\u1ec1 n\u00e0y kh\u00f4ng?<\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 5: S\u00e1ng t\u1ea1o n\u1ed9i dung<\/strong><\/p>\n\n\n\n<p>Sau khi c\u00f3 k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng chi ti\u1ebft vi\u1ec7c ti\u1ebfp theo l\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung chi ti\u1ebft cho \u00fd t\u01b0\u1edfng.<\/p>\n\n\n\n<p>B\u01b0\u1edbc n\u00e0y r\u1ea5t quan tr\u1ecdng b\u1edfi n\u00f3 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c b\u01b0\u1edbc tr\u00ean v\u00e0 quy\u1ebft \u0111\u1ecbnh l\u1edbn \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u1ea3 chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<p>Qu\u00e1 tr\u00ecnh n\u00e0y y\u00eau c\u1ea7u ph\u1ea3i c\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng \u00e1n \u0111\u1ec3 s\u00e0ng l\u1ecdc, test trong ch\u00ednh n\u1ed9i b\u1ed9 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o n\u1ed9i dung t\u1ea1o ra c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, b\u01b0\u1edbc n\u00e0y bao g\u1ed3m c\u1ea3 vi\u1ec7c t\u1ea1o ra c\u00e1c n\u1ed9i dung ph\u1ee5 h\u1ed7 tr\u1ee3 cho n\u1ed9i dung ch\u00ednh:<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>N\u1ed9i dung teaser<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>N\u1ed9i dung th\u00fac \u0111\u1ea9y<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>N\u1ed9i dung x\u1eed l\u00fd kh\u1ee7ng kho\u1ea3ng<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>N\u1ed9i dung d\u1ef1 ph\u00f2ng<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>&#8230;<\/li><\/ul>\n\n\n\n<p><strong>B\u01b0\u1edbc 6: \u0110\u0103ng t\u1ea3i n\u1ed9i dung<\/strong><\/p>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng viral content th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay l\u00e0 Facebook, Youtube v\u00e0 Tiktok.<\/p>\n\n\n\n<p>M\u1eb9o: T\u1ea1i b\u01b0\u1edbc n\u00e0y b\u1ea1n c\u1ea7n \u0111\u0103ng t\u1ea3i l\u00ean nhi\u1ec1u k\u00eanh nh\u1ea5t c\u00f3 th\u1ec3 v\u00e0 ti\u1ebfn h\u00e0nh th\u00fac \u0111\u1ea9y ch\u1ee7 \u0111\u1ed9ng.<\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 7: Qu\u1ea3ng b\u00e1 n\u1ed9i dung<\/strong><\/p>\n\n\n\n<p>R\u1ea5t kh\u00f3 \u0111\u1ec3 m\u1ed9i n\u1ed9i dung tr\u1edf n\u00ean viral n\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 th\u00fac \u0111\u1ea9y ch\u1ee7 \u0111\u1ed9ng.<\/p>\n\n\n\n<p>Do \u0111\u00f3, t\u1eeb tr\u01b0\u1edbc khi \u0111\u0103ng t\u1ea3i n\u1ed9i dung tr\u00ean c\u00e1c k\u00eanh th\u00ec b\u1ea1n \u0111\u00e3 ph\u1ea3i k\u00edch ho\u1ea1t quy tr\u00ecnh qu\u1ea3ng b\u00e1 n\u1ed9i dung.<\/p>\n\n\n\n<p>V\u00e0 \u0111\u1ec3 c\u00f4ng vi\u1ec7c qu\u1ea3ng b\u00e1 c\u00f3 hi\u1ec7u qu\u1ea3, trong b\u1ea3n k\u1ebf ho\u1ea1ch cho chi\u1ebfn d\u1ecbch viral content b\u1ea1n c\u1ea7n ph\u1ea3i l\u00e0m r\u00f5 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p th\u00fac \u0111\u1ea9y, sau \u0111\u00f3 th\u1ef1c hi\u1ec7n nghi\u00eam ng\u1eb7t:<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>Th\u1eddi \u0111i\u1ec3m \u0111\u0103ng t\u1ea3i<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>C\u00e1ch th\u1ee9c PR: hot fanpage, KOL,&#8230;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>H\u00ecnh th\u1ee9c seeding: comment, share,&#8230;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>Th\u1eddi gian th\u1ef1c hi\u1ec7n<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>Ng\u00e2n s\u00e1ch<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>Nh\u00e2n s\u1ef1 th\u1ef1c hi\u1ec7n t\u1eebng kh\u00e2u<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>&#8230;<\/li><\/ul>\n\n\n\n<p><strong>B\u01b0\u1edbc 8: \u0110o l\u01b0\u1eddng &amp; T\u1ed5ng k\u1ebft chi\u1ebfn d\u1ecbch<\/strong><\/p>\n\n\n\n<p>M\u1ed7i m\u1ed9t chi\u1ebfn d\u1ecbch Viral content \u0111i qua \u0111\u1ec1u \u0111\u1ec3 l\u1ea1i nh\u1eefng b\u00e0i h\u1ecdc gi\u00e1 tr\u1ecb. \u0110\u1ed9i nh\u00f3m c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i ghi ch\u00e9p v\u00e0 t\u1ed5ng h\u1ee3p l\u1ea1i \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<p>V\u00e0 kh\u00f4ng ph\u1ea3i chi\u1ebfn d\u1ecbch viral content n\u00e0o c\u0169ng ch\u1eafc ch\u1eafn th\u00e0nh c\u00f4ng (n\u1ebfu kh\u00f4ng mu\u1ed1n n\u00f3i th\u1ea5t b\u1ea1i l\u00e0 s\u1ed1 l\u1edbn), n\u00ean vi\u1ec7c r\u00fat kinh nghi\u1ec7m v\u00e0 t\u00ecm gi\u1ea3i ph\u00e1p cho c\u00e1c chi\u1ebfn d\u1ecbch s\u1eafp t\u1edbi l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>N\u1ebfu ai c\u0169ng c\u00f3 th\u1ec3 ch\u1eafc ch\u1eafn 100% l\u00e0m viral content th\u00ec viral content \u0111\u00e3 ch\u1eb3ng c\u00f3 gi\u00e1 tr\u1ecb<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Case study: Content Marketing &#8211; Vi\u1ebft n\u1ed9i dung website cho c\u00f4ng ty Ng\u00e3i C\u1ea7u<\/strong><\/h2>\n\n\n\n<p><strong>D\u1ef1 \u00e1n<\/strong>: Content Website<\/p>\n\n\n\n<p><strong>Kh\u00e1ch h\u00e0ng: <\/strong>C\u00f4ng ty CP \u0110\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng v\u00e0 th\u01b0\u01a1ng m\u1ea1i Ng\u00e3i C\u1ea7u<\/p>\n\n\n\n<p><strong>Lo\u1ea1i h\u00ecnh:<\/strong> N\u1ed9i dung gi\u1edbi thi\u1ec7u doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m<\/p>\n\n\n\n<p>Ng\u00e3i C\u1ea7u l\u00e0 \u0111\u01a1n v\u1ecb chuy\u00ean gia h\u00e0ng \u0111\u1ea7u trong c\u00e1c l\u0129nh v\u1ef1c gia c\u00f4ng c\u01a1 kh\u00ed. Tr\u1ea3i qua 15 n\u0103m kinh nghi\u1ec7m trong ng\u00e0nh, Ng\u00e3i C\u1ea7u lu\u00f4n kh\u00f4ng ng\u1eebng n\u1ed7 l\u1ef1c \u0111\u1ec3 v\u01b0\u01a1n t\u1ea7m v\u00e0 ph\u00e1t tri\u1ec3n h\u01a1n n\u1eefa. V\u1edbi mong mu\u1ed1n truy\u1ec1n t\u1ea3i th\u00f4ng tin ch\u00ednh th\u1ed1ng v\u1ec1 doanh nghi\u1ec7p t\u1edbi \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi ti\u00eau d\u00f9ng, C\u00f4ng ty Ng\u00e3i C\u1ea7u \u0111\u00e3 l\u1ef1a ch\u1ecdn Sao Kim l\u00e0 \u0111\u1ed1i t\u00e1c tin t\u01b0\u1edfng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"901\" height=\"604\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/04\/Artboard-7.png\" alt=\"Content Marketing Sao Kim\" class=\"wp-image-6222\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/04\/Artboard-7.png 901w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/04\/Artboard-7-300x201.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/04\/Artboard-7-768x515.png 768w\" sizes=\"(max-width: 901px) 100vw, 901px\" \/><figcaption> Content website do Sao Kim th\u1ef1c hi\u1ec7n<\/figcaption><\/figure><\/div>\n\n\n\n<p>V\u1edbi gi\u1ecdng v\u0103n ng\u1eafn g\u1ecdn, x\u00fac t\u00edch nh\u01b0ng v\u1eabn t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 g\u1eafn k\u1ebft, C\u00f4ng ty Ng\u00e3i C\u1ea7u \u0111\u00e3 c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u0169ng nh\u01b0 lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn r\u1ed9ng r\u00e3i kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Sao Kim &#8211; \u0110\u1ecba ch\u1ec9 cung c\u1ea5p d\u1ecbch v\u1ee5 Content Marketing uy t\u00edn, ch\u1ea5t l\u01b0\u1ee3ng<\/strong><\/h2>\n\n\n\n<p>N\u1ed9i dung hi\u1ec7n h\u1eefu \u1edf kh\u1eafp m\u1ecdi n\u01a1i, \u201cContent is King\u201d \u0111\u00e3 kh\u00f4ng c\u00f2n xa l\u1ea1 v\u1edbi c\u00e1c marketer, doanh nghi\u1ec7p n\u1eefa. Kh\u00f4ng ph\u1ea3i xu h\u01b0\u1edbng nh\u1ea5t th\u1eddi, Content Marketing th\u1ef1c s\u1ef1 l\u00e0 ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 gi\u00fap doanh nghi\u1ec7p gia t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng c\u0169ng nh\u01b0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Tuy nhi\u00ean \u0111\u1ec3 c\u00f3 m\u1ed9t content ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng truy\u1ec1n th\u00f4ng kh\u00f4ng h\u1ec1 \u0111\u01a1n gi\u1ea3n b\u1edfi n\u00f3 \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi s\u00e1ng t\u1ea1o c\u1ea7n c\u00f3 kinh nghi\u1ec7m, kh\u00f4ng ng\u1eebng c\u1eadp nh\u1eadt nh\u1eefng ki\u1ebfn th\u1ee9c m\u1edbi v\u00e0 ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng xem.<\/p>\n\n\n\n<p>Hi\u1ec7n nay tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 nhi\u1ec1u \u0111\u1ecba ch\u1ec9 chuy\u00ean nghi\u1ec7p v\u00e0 uy t\u00edn v\u1edbi \u0111a d\u1ea1ng c\u00e1c m\u1ee9c chi ph\u00ed cho doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn. Vi\u1ec7c t\u00ecm \u0111\u01a1n v\u1ecb chuy\u00ean nghi\u1ec7p s\u1ebd gi\u00fap b\u1ea1n hi\u1ec7n th\u1ef1c h\u00f3a \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau, th\u00f4ng \u0111i\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n\n\n\n<p><strong>Sao Kim<\/strong> t\u1ef1 h\u00e0o l\u00e0 \u0111\u1ecba ch\u1ec9 cung c\u1ea5p d\u1ecbch v\u1ee5 s\u1ea3n xu\u1ea5t <strong>Content Marketing<\/strong> uy t\u00edn, chuy\u00ean nghi\u1ec7p \u0111\u01b0\u1ee3c h\u00e0ng ngh\u00ecn doanh nghi\u1ec7p tin t\u01b0\u1edfng v\u00e0 l\u1ef1a ch\u1ecdn.<\/p>\n\n\n\n<p>H\u00e3y li\u00ean h\u1ec7 ngay v\u1edbi Sao Kim theo s\u1ed1 Hotline: <a href=\"tel:0964699499\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>0964 699 499<\/strong><\/a> n\u1ebfu doanh nghi\u1ec7p b\u1ea1n \u0111ang c\u00f3 nhu c\u1ea7u v\u1ec1 d\u1ecbch v\u1ee5 n\u00e0y.\u00a0 \u0110\u1ed9i ng\u0169 chuy\u00ean vi\u00ean c\u1ee7a <strong>Sao Kim<\/strong> s\u1ebd li\u00ean l\u1ea1c v\u00e0 t\u01b0 v\u1ea5n nh\u1eefng gi\u1ea3i ph\u00e1p h\u1eefu hi\u1ec7u nh\u1ea5t d\u1ef1a tr\u00ean th\u1ef1c tr\u1ea1ng kinh doanh c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng Sao Kim t\u1ea1i:&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\"><strong>Blog Sao Kim<\/strong><\/a>, <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\"><strong>C\u1ea9m Nang Sao Kim&nbsp;<\/strong><\/a><\/p>\n\n\n\n<p>Facebook: <a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>Case study Behance: <a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>\u2750 Tham kh\u1ea3o th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/tu-van-content-marketing\/\">T\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c Content Marketing<\/a> , <a class=\"rank-math-link\" href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/xay-dung-kich-ban-quang-cao\/\">Vi\u1ebft k\u1ecbch b\u1ea3n qu\u1ea3ng c\u00e1o TVC <\/a>, <a class=\"rank-math-link\" href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/viet-noi-dung-website\/\">Vi\u1ebft n\u00f4i d\u1ee5ng website<\/a><\/p>\n\n\n\n<p><strong>Tags:<\/strong> <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/tu-van-content-marketing\/\" class=\"rank-math-link\">Content Marketing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content Marketing l\u00e0 ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay.ao Kim g\u1eedi \u0111\u1ebfn b\u1ea1n kinh nghi\u1ec7m v\u00e0 ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u nh\u1ea5t v\u1ec1 content marketing<\/p>\n","protected":false},"author":24,"featured_media":6238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[216,217],"class_list":["post-6213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang","tag-content-marketing","tag-dich-vu-content-marketing"],"acf":[],"views":367,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/6213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=6213"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/6213\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/6238"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=6213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=6213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=6213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}