{"id":6310,"date":"2021-05-07T06:52:52","date_gmt":"2021-05-07T06:52:52","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=6310"},"modified":"2021-07-06T02:09:03","modified_gmt":"2021-07-06T02:09:03","slug":"kien-thuc-qua-tang-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/kien-thuc-qua-tang-doanh-nghiep\/","title":{"rendered":"T\u1ed5ng h\u1ee3p ki\u1ebfn th\u1ee9c c\u1ea7n thi\u1ebft v\u1ec1 qu\u00e0 t\u1eb7ng doanh nghi\u1ec7p"},"content":{"rendered":"\n

\u201cM\u1ecdi ng\u01b0\u1eddi s\u1ebd nhanh ch\u00f3ng qu\u00ean \u0111i nh\u1eefng g\u00ec b\u1ea1n n\u00f3i, b\u1ea1n l\u00e0m nh\u01b0ng c\u1ea3m x\u00fac th\u00ec s\u1ebd t\u1ed3n \u0111\u1ecdng m\u00e3i\u201d. (Khuy\u1ebft danh) <\/em><\/p>\n\n\n\n

Qu\u00e0 t\u1eb7ng doanh nghi\u1ec7p<\/strong> ph\u00f9 h\u1ee3p th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m, c\u1ea3m x\u00fac v\u00e0 l\u1eddi c\u1ea3m \u01a1n ch\u00e2n th\u00e0nh c\u1ee7a b\u1ea1n \u0111\u1ebfn kh\u00e1ch h\u00e0ng. V\u1eady l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 l\u1ef1a ch\u1ecdn v\u00e0 thi\u1ebft k\u1ebf qu\u00e0 t\u1eb7ng doanh nghi\u1ec7p truy\u1ec1n t\u1ea3i \u0111\u00fang gi\u00e1 tr\u1ecb \u0111\u00f3 \u0111\u1ebfn kh\u00e1ch h\u00e0ng. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y Sao Kim<\/strong><\/a> s\u1ebd cung c\u1ea5p ki\u1ebfn th\u1ee9c \u0111\u1ea7y \u0111\u1ee7 v\u00e0 c\u1ea7n thi\u1ebft nh\u1ea5t v\u1ec1 qu\u00e0 t\u1eb7ng doanh nghi\u1ec7p.\u00a0<\/p>\n\n\n\n

1. Qu\u00e0 t\u1eb7ng doanh nghi\u1ec7p l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

Theo Wikipedia<\/strong><\/a>, qu\u00e0 t\u1eb7ng doanh nghi\u1ec7p<\/strong> l\u00e0 h\u00e0nh \u0111\u1ed9ng t\u1ea1o ra \u201cnhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m\u201d v\u1edbi nh\u00e2n vi\u00ean, kh\u00e1ch h\u00e0ng, ho\u1eb7c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua qu\u00e0 t\u1eb7ng. Qu\u00e0 t\u1eb7ng doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0 qu\u00e0 t\u1eb7ng v\u1eadt ch\u1ea5t nh\u01b0 trang ph\u1ee5c, \u0111\u1ed3 \u0103n hay m\u1ed9t tr\u1ea3i nghi\u1ec7m nh\u01b0 v\u00e9 m\u00e1y bay, v\u00e9 h\u00f2a nh\u1ea1c,v.v.\u00a0<\/p>\n\n\n\n

Qu\u00e0 t\u1eb7ng l\u00e0 ph\u01b0\u01a1ng th\u1ee9c g\u1eedi th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd \u0111\u1ebfn kh\u00e1ch h\u00e0ng \u201cdoanh nghi\u1ec7p ch\u00fang t\u00f4i quan t\u00e2m \u0111\u1ebfn b\u1ea1n\u201d. V\u00ec v\u1eady, nhi\u1ec1u doanh nghi\u1ec7p l\u1edbn s\u1eed d\u1ee5ng qu\u00e0 t\u1eb7ng \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u00e0 l\u00e0m b\u1ec1n ch\u1eb7t c\u00e1c m\u1ed1i quan h\u1ec7 kinh doanh.  <\/p>\n\n\n\n

\"S\u1eed
S\u1eed d\u1ee5ng qu\u00e0 t\u1eb7ng doanh nghi\u1ec7p \u0111\u1ec3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169 v\u00e0 th\u1eaft ch\u1eb7t c\u00e1c m\u1ed1i quan h\u1ec7 kinh doanh<\/em>
<\/figcaption><\/figure>\n\n\n\n

T\u1ea1p ch\u00ed Forbes nh\u1eadn x\u00e9t r\u1eb1ng qu\u00e0 t\u1eb7ng doanh nghi\u1ec7p l\u00e0 l\u0129nh v\u1ef1c ph\u00e1t tri\u1ec3n n\u1edf r\u1ed9 v\u1edbi gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng kho\u1ea3ng 125 t\u1ef7 \u0111\u00f4. Forbes c\u0169ng d\u1ef1 b\u00e1o qu\u00e0 t\u1eb7ng doanh nghi\u1ec7p s\u1ebd ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n trong nh\u1eefng n\u0103m t\u1edbi. <\/p>\n\n\n\n

2. C\u00e1c lo\u1ea1i h\u00ecnh qu\u00e0 t\u1eb7ng doanh nghi\u1ec7p ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/strong><\/h2>\n\n\n\n

2.1 H\u1ed9p b\u00e1nh Trung Thu<\/strong><\/h3>\n\n\n\n

B\u00e1nh Trung thu l\u00e0 m\u00f3n \u0103n kh\u00f4ng th\u1ec3 thi\u1ebfu trong m\u1ed7i d\u1ecbp T\u1ebft \u0111o\u00e0n vi\u00ean. H\u1ed9p b\u00e1nh trung thu kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n t\u00ecnh c\u1ea3m \u1ea5m \u00e1p g\u1eafn k\u1ebft m\u00e0 c\u00f2n l\u00e0 l\u1eddi ch\u00fac cho cu\u1ed9c s\u1ed1ng vi\u00ean m\u00e3n.<\/p>\n\n\n\n

L\u1ef1a ch\u1ecdn qu\u00e0 t\u1eb7ng trung thu cho \u0111\u1ed1i t\u00e1c l\u00e0 l\u1eddi ch\u00fac an l\u00e0nh v\u00e0 th\u1ec3 hi\u1ec7n s\u1ef1 tr\u00e2n tr\u1ecdng t\u1ed1t nh\u1ea5t. B\u00ean c\u1ea1nh \u0111\u00f3 h\u1ed9p b\u00e1nh trung thu doanh nghi\u1ec7p c\u0169ng l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 qu\u1ea3ng b\u00e1, n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng c\u0169.<\/p>\n\n\n\n

\"H\u1ed9p
H\u1ed9p qu\u00e0 t\u1eb7ng trung thu b\u00e0y t\u1ecf t\u00ecnh c\u1ea3m \u1ea5m \u00e1p v\u00e0 l\u1eddi ch\u00fac vi\u00ean m\u00e3n \u0111\u1ebfn kh\u00e1ch h\u00e0ng<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

2.2 L\u1ecbch T\u1ebft<\/strong><\/h3>\n\n\n\n

Theo nghi\u00ean c\u1ee9u c\u1ee7a American Express OPEN, 49% ng\u01b0\u1eddi tham gia \u0111\u00e1nh gi\u00e1 qu\u00e0 t\u1ebft l\u00e0 qu\u00e0 t\u1eb7ng doanh nghi\u1ec7p \u00fd ngh\u0129a. L\u1ecbch T\u1ebft v\u1eeba h\u1eefu \u00edch v\u1edbi ng\u01b0\u1eddi nh\u1eadn v\u1eeba l\u00e0 c\u00f4ng c\u1ee5 marketing hi\u1ec7u qu\u1ea3. <\/p>\n\n\n\n

C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng l\u1ecbch T\u1ebft l\u00e0m c\u00f4ng c\u1ee5 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 \u0111\u1ebfn \u0111\u1ed1i t\u00e1c kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, l\u1ecbch T\u1ebft c\u0169ng l\u00e0 qu\u00e0 t\u1eb7ng d\u00e0nh cho nh\u00e2n vi\u00ean \u0111\u1ec3 t\u0103ng s\u1ef1 g\u1eafn b\u00f3 v\u1edbi c\u00f4ng ty v\u00e0 tri \u00e2n nh\u1eefng n\u1ed7 l\u1ef1c v\u00e0 c\u1ed1ng hi\u1ebfn c\u1ee7a h\u1ecd. <\/p>\n\n\n\n

2.3 H\u1ed9p qu\u00e0 T\u1ebft<\/strong><\/h3>\n\n\n\n

H\u1ed9p qu\u00e0 T\u1ebft cho kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c t\u1eeb l\u00e2u \u0111\u01b0\u1ee3c xem l\u00e0 n\u00e9t v\u0103n h\u00f3a trong kinh doanh. H\u1ed9p qu\u00e0 T\u1ebft th\u1ec3 hi\u1ec7n s\u1ef1 tr\u00e2n tr\u1ecdng v\u00e0 l\u1eddi c\u1ea3m \u01a1n t\u1eeb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n

Nghi\u00ean c\u1ee9u c\u1ee7a Harvard Medical School c\u0169ng ch\u1ec9 ra r\u1eb1ng gi\u1ecf qu\u00e0 T\u1ebft \u00fd ngh\u0129a mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng c\u1ea3m x\u00fac t\u00edch c\u1ef1c, gia t\u0103ng tr\u1ea3i nghi\u1ec7m, v\u00e0 t\u1ea1o n\u1ec1n t\u1ea3ng cho m\u1ed9t m\u1ed1i quan h\u1ec7 v\u1eefng ch\u1eafc. <\/p>\n\n\n\n

3. T\u1ea1i sao qu\u00e0 t\u1eb7ng doanh nghi\u1ec7p quan tr\u1ecdng? <\/strong><\/h2>\n\n\n\n

V\u1edbi m\u1ed7i ng\u01b0\u1eddi, nh\u1eadn qu\u00e0 l\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u1ed1t \u0111\u1eb9p v\u00e0 \u0111\u00e1ng nh\u1edb. V\u00ec v\u1eady, doanh nghi\u1ec7p v\u00e0 c\u00e1c nh\u00e0 marketing t\u1eeb l\u00e2u \u0111\u00e3 d\u1ef1a v\u00e0o s\u1ee9c m\u1ea1nh c\u1ee7a qu\u00e0 t\u1eb7ng doanh nghi\u1ec7p \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 th\u1eaft ch\u1eb7t c\u00e1c m\u1ed1i quan h\u1ec7 kinh doanh. <\/p>\n\n\n\n

C\u00f3 th\u1ec3 b\u1ea1n th\u00edch:<\/p>

T\u1ea1i sao doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u1ea7n m\u1ed9t thi\u1ebft k\u1ebf logo?<\/a><\/p>

7 l\u00fd do doanh nghi\u1ec7p n\u00ean s\u1edf h\u1eefu nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p<\/a><\/p>

C\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u khi kinh doanh qu\u1ed1c t\u1ebf?<\/a><\/p><\/blockquote>\n\n\n\n

\"Qu\u00e0
Qu\u00e0 t\u1eb7ng doanh nghi\u1ec7p t\u1ea1o tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb v\u00e0 t\u00edch c\u1ef1c cho kh\u00e1ch h\u00e0n<\/em>g<\/figcaption><\/figure><\/div>\n\n\n\n

Qu\u00e0 t\u1eb7ng doanh nghi\u1ec7p c\u0169ng l\u00e0 ph\u01b0\u01a1ng th\u1ee9c th\u1ec3 hi\u1ec7n s\u1ef1 tr\u00e2n tr\u1ecdng v\u00e0 bi\u1ebft \u01a1n v\u1edbi kh\u00e1ch h\u00e0ng. Khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, qu\u00e0 t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 gia t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn r\u00f2ng tr\u00ean t\u1ed5ng chi ph\u00ed \u0111\u1ea7u t\u01b0 (ROI- Return on investment).<\/p>\n\n\n\n

4. \u00dd ngh\u0129a c\u1ee7a Qu\u00e0 t\u1eb7ng doanh nghi\u1ec7p <\/strong><\/h2>\n\n\n\n

T\u1eb7ng qu\u00e0 c\u00f3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn t\u00e2m l\u00fd ng\u01b0\u1eddi nh\u1eadn. Khi nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t m\u00f3n qu\u00e0, ng\u01b0\u1eddi nh\u1eadn s\u1ebd c\u00f3 khuynh h\u01b0\u1edbng c\u1ea3m x\u00fac \u201cEndowment effect\u201d (hi\u1ec7u \u1ee9ng s\u1edf h\u1eefu). Theo m\u1ed9t nghi\u00ean c\u1ee9u v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a vi\u1ec7c t\u1eb7ng qu\u00e0 \u0111\u1ebfn k\u1ebft qu\u1ea3 kinh doanh<\/strong><\/a>, nh\u00f3m nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng c\u1ea3m gi\u00e1c s\u1edf h\u1eefu m\u1ed9t m\u00f3n \u0111\u1ed3 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi tr\u00e2n tr\u1ecdng n\u00f3 h\u01a1n v\u00e0 t\u1ea1o c\u1ea3m gi\u00e1c tin t\u01b0\u1edfng. Hi\u1ec7u \u1ee9ng n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y trong k\u1ebft qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 t\u1eb7ng qu\u00e0 doanh nghi\u1ec7p.\u00a0<\/p>\n\n\n\n

4.1 \u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/h3>\n\n\n\n

Qu\u00e0 t\u1eb7ng c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p b\u1ea1n. Tr\u00ean th\u1ef1c t\u1ebf, theo Instapage<\/a><\/strong>, c\u00f3 t\u1edbi 80% kh\u00e1ch h\u00e0ng mu\u1ed1n h\u1ee3p t\u00e1c v\u1edbi doanh nghi\u1ec7p cung c\u1ea5p tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n. Nh\u01b0 v\u1eady, qu\u00e0 t\u1eb7ng doanh nghi\u1ec7p \u0111\u00fang th\u1eddi \u0111i\u1ec3m l\u00e0 nh\u00e2n t\u1ed1 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n. Ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u0103ng k\u00fd d\u1ecbch v\u1ee5, g\u1ecdi nghe t\u01b0 v\u1ea5n hay mua h\u00e0ng.\u00a0<\/p>\n\n\n\n

4.2 \u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n

Qu\u00e0 t\u1eb7ng doanh nghi\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd truy\u1ec1n c\u1ea3m x\u00fac t\u00edch c\u1ef1c, khuy\u1ebfn kh\u00edch h\u1ecd ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 v\u00e0 gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi xung quanh. N\u1ebfu nh\u01b0 c\u00f3 kh\u00e1ch h\u00e0ng \u0111\u00e3 l\u00e2u kh\u00f4ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, th\u00ec qu\u00e0 t\u1eb7ng doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a b\u1ea1n tr\u1edf l\u1ea1i t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

\"\u0110\u01b0a
\u0110\u01b0a th\u01b0\u01a1ng hi\u1ec7u tr\u1edf l\u1ea1i v\u1edbi t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u1edbi qu\u00e0 t\u1eb7ng doanh nghi\u1ec7p<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

4.3 \u0110\u1ed1i v\u1edbi nh\u00e2n vi\u00ean<\/strong><\/h3>\n\n\n\n

\u0110\u00f4i khi t\u0103ng l\u01b0\u01a1ng kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y nh\u00e2n vi\u00ean b\u1ea1n l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3. V\u00e0, m\u1ed9t g\u00f3i qu\u00e0 t\u1eb7ng doanh nghi\u1ec7p \u00fd ngh\u0129a l\u00e0 gi\u1ea3i ph\u00e1p gi\u00fap b\u1ea1n truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p tri \u00e2n v\u00e0 c\u00f4ng nh\u1eadn s\u1ef1 c\u1ed1ng hi\u1ebfn c\u1ee7a h\u1ecd. B\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc t\u1eb7ng qu\u00e0 trong nh\u1eefng d\u1ecbp quan tr\u1ecdng v\u00e0 d\u1ea5u m\u1ed1c c\u00e1 nh\u00e2n c\u1ee7a nh\u00e2n vi\u00ean. Ch\u1eb3ng h\u1ea1n nh\u01b0 k\u1ebft h\u00f4n, sinh em b\u00e9, mua nh\u00e0 m\u1edbi, hay th\u0103ng ch\u1ee9c, k\u1ef7 ni\u1ec7m s\u1ed1 n\u0103m l\u00e0m vi\u1ec7c,v.v. <\/p>\n\n\n\n

5. 6 l\u01b0u \u00fd \u0111\u1ec3 thi\u1ebft k\u1ebf Qu\u00e0 t\u1eb7ng doanh nghi\u1ec7p <\/strong><\/h2>\n\n\n\n

5.1 Qu\u00e0 t\u1eb7ng doanh nghi\u1ec7p l\u00e0 d\u00e0nh cho kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n

Nh\u1eefng m\u00f3n qu\u00e0 t\u1eb7ng truy\u1ec1n th\u1ed1ng nh\u01b0 b\u00fat bi hay s\u1ed5 tay th\u1ef1c ch\u1ea5t nh\u1eb1m m\u1ee5c \u0111\u00edch tr\u01b0ng b\u00e0y th\u00f4ng tin doanh nghi\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t.  <\/p>\n\n\n\n

H\u00e3y nh\u1edb r\u1eb1ng \u0111\u1ed1i t\u01b0\u1ee3ng qu\u00e0 t\u1eb7ng doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn l\u00e0 kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u1ea3i l\u00e0 doanh nghi\u1ec7p b\u1ea1n. V\u00ec v\u1eady, h\u00e3y l\u1ef1a ch\u1ecdn qu\u00e0 t\u1eb7ng ph\u00f9 h\u1ee3p v\u00e0 h\u1eefu \u00edch v\u1edbi h\u1ecd. B\u1ea1n c\u1ea7n th\u1ec3 hi\u1ec7n cho h\u1ecd th\u1ea5y s\u1ef1 tr\u00e2n tr\u1ecdng v\u00e0 t\u1eadn t\u00e2m c\u1ee7a m\u00ecnh trong m\u1ed7i g\u00f3i qu\u00e0. B\u1edfi nh\u01b0 v\u1eady, b\u1ea1n s\u1ebd chi\u1ebfm tr\u1ecdn \u0111\u01b0\u1ee3c t\u00e2m tr\u00ed h\u1ecd v\u00e0 khi\u1ebfn h\u1ecd nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u m\u1ed7i khi s\u1eed d\u1ee5ng qu\u00e0 t\u1eb7ng.<\/p>\n\n\n\n

5.2 C\u00e1 nh\u00e2n h\u00f3a qu\u00e0 t\u1eb7ng doanh nghi\u1ec7p<\/strong><\/h3>\n\n\n\n

C\u00e1 nh\u00e2n h\u00f3a \u0111ang l\u00e0 xu h\u01b0\u1edbng t\u1eb7ng qu\u00e0 doanh nghi\u1ec7p n\u0103m 2021. T\u1eeb bao b\u00ec \u0111\u1ebfn th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea1i tr\u00ean qu\u00e0 t\u1eb7ng c\u1ea7n th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c s\u1ef1 c\u1ea9n th\u1eadn v\u00e0 t\u00e2m huy\u1ebft c\u1ee7a doanh nghi\u1ec7p. L\u1ef1a ch\u1ecdn bao b\u00ec \u0111\u1ed9c \u0111\u00e1o c\u0169ng l\u00e0 m\u1ed9t ph\u01b0\u01a1ng \u00e1n hay \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd kh\u00e1ch h\u00e0ng ngay t\u1eeb c\u00e1i nh\u00ecn \u0111\u1ea7u ti\u00ean. <\/p>\n\n\n\n

\u0110\u1eebng qu\u00ean th\u00eam vi\u1ebft b\u01b0u thi\u1ebfp (t\u1ed1t nh\u1ea5t l\u00e0 vi\u1ebft tay)  khi g\u1eedi qu\u00e0 t\u1eb7ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 so\u1ea1n m\u1ed9t tin nh\u1eafn m\u1eabu v\u00e0 vi\u1ebft tay t\u00ean kh\u00e1ch h\u00e0ng. M\u1ed7i \u0111i\u1ec3m ch\u1ea1m c\u00e1 nh\u00e2n trong qu\u00e0 t\u1eb7ng doanh nghi\u1ec7p tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft trong th\u1eddi \u0111\u1ea1i s\u1ed1. <\/p>\n\n\n\n

5.3 B\u00e1n h\u00e0ng l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh<\/strong><\/h3>\n\n\n\n

Qu\u00e0 t\u1eb7ng ho\u00e0n h\u1ea3o nh\u1ea5t l\u00e0 ng\u01b0\u1eddi nh\u1eadn kh\u00f4ng ph\u1ea3i th\u1ef1c hi\u1ec7n \u0111i\u1ec1u ki\u1ec7n r\u00e0ng bu\u1ed9c k\u00e8m theo. Do v\u1eady, b\u1ea1n n\u00ean h\u1ea1n ch\u1ebf s\u1eafp x\u1ebfp m\u1ed9t cu\u1ed9c g\u1ecdi b\u00e1n h\u00e0ng ngay sau khi g\u1eedi qu\u00e0 t\u1eb7ng. \u0110\u1eebng bi\u1ebfn qu\u00e0 t\u1eb7ng doanh nghi\u1ec7p th\u00e0nh c\u00f4ng c\u1ee5 ch\u00e8o k\u00e9o b\u00e1n h\u00e0ng. <\/p>\n\n\n\n

Thay v\u00e0o \u0111\u00f3, h\u00e3y t\u1eadp trung v\u00e0o x\u00e2y d\u1ef1ng thi\u1ec7n ch\u00ed theo th\u1eddi gian. Tr\u01b0\u1edbc khi gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5, b\u1ea1n c\u1ea7n cu\u1ed9c g\u1ecdi ho\u1eb7c tin nh\u1eafn ch\u00fac h\u1ecd k\u00ec ngh\u1ec9 vui v\u1ebb, ch\u00fac m\u1eebng h\u1ecd trong ng\u00e0y k\u1ef7 ni\u1ec7m \u0111\u1eb7c bi\u1ec7t, hay khen ng\u1ee3i th\u00e0nh t\u1ef1u m\u1edbi c\u1ee7a h\u1ecd. T\u1ef1u chung l\u1ea1i, b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh, v\u1eady n\u00ean b\u1ea1n h\u00e3y d\u00e0nh th\u1eddi gian \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh th\u1eddi \u0111i\u1ec3m h\u1ee3p l\u00fd cho cu\u1ed9c g\u1ecdi t\u01b0 v\u1ea5n. <\/p>\n\n\n\n

\"B\u1ea1n
B\u1ea1n n\u00ean nh\u1edb r\u1eb1ng \u201cc\u1ee7a cho kh\u00f4ng b\u1eb1ng c\u00e1ch cho\u201d<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

5.4 Gi\u00e1 tr\u1ecb qu\u00e0 t\u1eb7ng kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ea5t c\u1ea3<\/strong><\/h3>\n\n\n\n

Nhi\u1ec1u ng\u01b0\u1eddi ngh\u0129 r\u1eb1ng qu\u00e0 t\u1eb7ng cao c\u1ea5p hay qu\u00e0 t\u1eb7ng VIP v\u1edbi gi\u00e1 tr\u1ecb l\u1edbn l\u00e0 c\u00e1ch b\u00e0y t\u1ecf s\u1ef1 tr\u00e2n tr\u1ecdng t\u1ed1t nh\u1ea5t \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, \u0111\u00f4i l\u00fac kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 \u0111\u1ed9ng c\u01a1 t\u1eb7ng qu\u00e0 c\u1ee7a b\u1ea1n khi bi\u1ebft gi\u00e1 tr\u1ecb g\u00f3i qu\u00e0. <\/p>\n\n\n\n

\u201cC\u1ee7a cho kh\u00f4ng b\u1eb1ng c\u00e1ch cho\u201d. Ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 qu\u00e0 t\u1eb7ng doanh nghi\u1ec7p ho\u00e0n h\u1ea3o l\u00e0 s\u1ef1 t\u00e2m huy\u1ebft b\u1ea1n \u0111\u1eb7t v\u00e0o \u0111\u00f3. Gi\u00e1 tr\u1ecb qu\u00e0 t\u1eb7ng v\u01b0\u1ee3t xa kh\u1ecfi gi\u00e1 tr\u1ecb ti\u1ec1n b\u1ea1c th\u00f4ng th\u01b0\u1eddng.<\/p>\n\n\n\n

5.5 M\u1ed9t k\u00edch th\u01b0\u1edbc kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3<\/strong><\/h3>\n\n\n\n

T\u00f9y thu\u1ed9c v\u00e0o l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng doanh nghi\u1ec7p, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi m\u1ed9t lo\u1ea1i qu\u00e0 t\u1eb7ng cho t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc th\u00eam m\u1ed9t c\u00e1ch kh\u00e1c \u0111\u00f3 l\u00e0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft nh\u1ea5t \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng r\u1eddi \u0111i v\u00e0 l\u1ef1a ch\u1ecdn lo\u1ea1i qu\u00e0 t\u1eb7ng ph\u00f9 h\u1ee3p. <\/p>\n\n\n\n

D\u00f9 l\u1ef1a ch\u1ecdn theo c\u00e1ch th\u1ee9c n\u00e0o \u1edf tr\u00ean, b\u1ea1n c\u1ea7n ch\u00fa \u00fd c\u1eadp nh\u1eadt danh s\u00e1ch kh\u00e1ch h\u00e0ng bao g\u1ed3m \u0111\u1ecba ch\u1ec9 email, t\u00ean, v\u00e0 n\u01a1i l\u00e0m vi\u1ec7c hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd. M\u1ecdi c\u00f4ng s\u1ee9c s\u1ebd \u0111\u1ed5 s\u00f4ng \u0111\u1ed5 b\u1ec3 n\u1ebfu b\u1ea1n g\u1eedi qu\u00e0 t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u cho kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u00f4ng ty h\u1ecd \u0111\u00e3 ngh\u1ec9 vi\u1ec7c s\u00e1u th\u00e1ng tr\u01b0\u1edbc. <\/p>\n\n\n\n

5.6 H\u00e3y t\u00ecm s\u1ef1 tr\u1ee3 gi\u00fap khi c\u1ea7n thi\u1ebft<\/strong><\/h3>\n\n\n\n

N\u1ebfu b\u1ea1n v\u1eabn loay hoay trong vi\u1ec7c ngh\u0129 \u00fd t\u01b0\u1edfng qu\u00e0 t\u1eb7ng doanh nghi\u1ec7p th\u00ec \u0111\u1eebng qu\u00e1 lo l\u1eafng. Tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 nhi\u1ec1u agency chuy\u00ean thi\u1ebft k\u1ebf qu\u00e0 t\u1eb7ng doanh nghi\u1ec7p s\u1eb5n s\u00e0ng gi\u00fap \u0111\u1ee1 b\u1ea1n. Nh\u1eefng chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Sao Kim Branding s\u1ebd thay b\u1ea1n t\u00ecm ki\u1ebfm \u00fd t\u01b0\u1edfng qu\u00e0 t\u1eb7ng v\u00e0 ch\u1eafc ch\u1eafn r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i \u0111\u00fang \u0111\u1ebfn kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n

C\u00f3 th\u1ec3 b\u1ea1n th\u00edch: <\/p>

H\u00e9 l\u1ed9 top 5 Agency thi\u1ebft k\u1ebf bao b\u00ec \u201cch\u1ecdn m\u1eb7t g\u1eedi v\u00e0ng\u201d<\/a><\/p>

Top 5 Agency thi\u1ebft k\u1ebf Website uy t\u00edn nh\u1ea5t Vi\u1ec7t Nam<\/a><\/p>

Top 5 Agency thi\u1ebft k\u1ebf Logo chuy\u00ean nghi\u1ec7p & uy t\u00edn t\u1ea1i Vi\u1ec7t Nam<\/a><\/p><\/blockquote>\n\n\n\n

6. Quy tr\u00ecnh x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh Qu\u00e0 t\u1eb7ng doanh nghi\u1ec7p <\/strong><\/h2>\n\n\n\n

X\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh qu\u00e0 t\u1eb7ng doanh nghi\u1ec7p quan tr\u1ecdng nh\u01b0 vi\u1ec7c l\u1ef1a ch\u1ecdn qu\u00e0 t\u1eb7ng. B\u1edfi \u0111\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng t\u1ea1o ra qu\u00e0 t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi bao b\u00ec \u0111\u1ed9c \u0111\u00e1o truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p quan t\u00e2m v\u00e0 th\u1eaft ch\u1eb7t c\u00e1c m\u1ed1i quan h\u1ec7 kinh doanh. <\/p>\n\n\n\n

D\u1ef1a v\u00e0o kinh nghi\u1ec7m l\u00e0m vi\u1ec7c h\u01a1n 8000 d\u1ef1 \u00e1n kh\u00e1ch h\u00e0ng, Sao Kim g\u1ee3i \u00fd cho b\u1ea1n quy tr\u00ecnh x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh qu\u00e0 t\u1eb7ng doanh nghi\u1ec7p 5 b\u01b0\u1edbc d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n

6.1 B\u01b0\u1edbc 1: L\u1ef1a ch\u1ecdn th\u1eddi \u0111i\u1ec3m <\/strong><\/h3>\n\n\n\n

Qu\u00e0 t\u1eb7ng doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 qu\u00e0 t\u1eb7ng nh\u1eefng d\u1ecbp l\u1ec5 t\u1ebft h\u00e0ng n\u0103m. B\u1ea1n h\u00e3y th\u1eed ngh\u0129 th\u00eam c\u00e1c s\u1ef1 ki\u1ec7n kh\u00e1c li\u00ean quan \u0111\u1ebfn l\u1ec5 k\u1ef7 ni\u1ec7m, s\u1ef1 chia s\u1ebb v\u00e0 c\u00f4ng nh\u1eadn trong m\u1ed9t c\u00f4ng ty. <\/p>\n\n\n\n

B\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc nh\u1eefng s\u1ef1 ki\u1ec7n nh\u01b0: <\/p>\n\n\n\n