{"id":6466,"date":"2021-06-18T09:21:11","date_gmt":"2021-06-18T09:21:11","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=6466"},"modified":"2023-01-03T14:46:58","modified_gmt":"2023-01-03T07:46:58","slug":"thuong-hieu-la-gi","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/thuong-hieu-la-gi\/","title":{"rendered":"Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? Hi\u1ec3u \u0111\u00fang, l\u00e0m tr\u00fang, th\u00e0nh c\u00f4ng nhanh"},"content":{"rendered":"\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\"><em>C\u00f9ng Sao Kim t\u00ecm hi\u1ec3u ngay v\u1ec1 &#8220;<strong>Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/strong>&#8220;. Hi\u1ec3u \u0111\u00fang \u0111\u1eafn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u cho ph\u00e9p b\u1ea1n l\u00e0m tr\u00fang, th\u00e0nh c\u00f4ng nhanh v\u1edbi ng\u00e2n s\u00e1ch \u00edt h\u01a1n.<\/em><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">&#8220;Th\u01b0\u01a1ng hi\u1ec7u&#8221; l\u00e0 m\u1ed9t t\u1eeb m\u00e0 b\u1ea5t k\u1ef3 ai c\u0169ng \u0111\u00e3 t\u1eebng g\u1ecdi t\u1edbi, t\u1eeb c\u00e1c ch\u1ee7 doanh nghi\u1ec7p, chuy\u00ean gia marketing cho \u0111\u1ebfn c\u1ea3 nh\u1eefng \u0111\u1ee9a tr\u1ebb, nh\u01b0ng kh\u00f4ng ph\u1ea3i ai c\u0169ng hi\u1ec3u r\u00f5 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p style=\"font-size:18px\">Trong ph\u1ea7n ti\u1ebfp theo, <strong><a href=\"https:\/\/www.saokim.com.vn\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Sao Kim<\/a><\/strong> s\u1ebd c\u00f9ng b\u1ea1n l\u00e0m r\u00f5 b\u1eb1ng c\u00e1ch kh\u00e1m ph\u00e1 c\u00e1c c\u00e2u h\u1ecfi v\u00e0 ch\u1ee7 \u0111\u1ec1 bao g\u1ed3m:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\" style=\"font-size:18px\"><li>Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/li><li>Gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/li><li>7 y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/li><li>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/li><li>V\u00ec sao c\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u?<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Ch\u1ec9 khi hi\u1ec3u \u0111\u00fang, hi\u1ec3u r\u00f5 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 l\u00e0m \u0111\u00fang, \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n nhanh h\u01a1n ngay c\u1ea3 khi ngu\u1ed3n l\u1ef1c nh\u1ecf h\u01a1n \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n<p>Kh\u00f4ng ch\u1ea7n ch\u1edd th\u00eam n\u1eefa, h\u00e3y b\u1eaft \u0111\u1ea7u ngay v\u1edbi &#8230;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">1. Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/thuong-hieu-la-gi.jpg\" alt=\"Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec\" class=\"wp-image-6536\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/thuong-hieu-la-gi.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/thuong-hieu-la-gi-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/thuong-hieu-la-gi-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\"><strong>Th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 c\u00e1ch m\u1ed9t s\u1ea3n ph\u1ea9m, c\u00f4ng ty ho\u1eb7c c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c c\u1ea3m nh\u1eadn b\u1edfi nh\u1eefng ng\u01b0\u1eddi tr\u1ea3i nghi\u1ec7m n\u00f3.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00e1i t\u00ean hay m\u1ed9t c\u00e1i logo, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ea3m gi\u00e1c d\u1ec5 nh\u1eadn bi\u1ebft m\u00e0 t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y g\u1ee3i l\u00ean.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">B\u1ea1n th\u1eed nh\u1eafm m\u1eaft l\u1ea1i v\u00e0 ngh\u0129 v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. B\u1ea5t k\u1ef3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">V\u00ed d\u1ee5 Apple ch\u1eb3ng h\u1ea1n.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Apple l\u00e0 g\u00ec?<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">\u0110\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 iPhone, Macbook. \u0110\u00f3 ch\u1ec9 l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m do Apple s\u1ea3n xu\u1ea5t.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">V\u00e0 \u0111\u00f3 c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1c video qu\u1ea3ng c\u00e1o b\u00f3ng b\u1ea9y, nh\u1eefng b\u00e0i thuy\u1ebft tr\u00ecnh \u1ea5n t\u01b0\u1ee3ng hay nh\u1eefng Apple Stores sang tr\u1ecdng.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">\u0110\u00f3 ch\u1ec9 l\u00e0 s\u1ea3n ph\u1ea9m, truy\u1ec1n th\u00f4ng v\u00e0 marketing.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">&#8230; Ngay c\u1ea3 t\u00ean v\u00e0 logo c\u1ee7a Apple c\u0169ng kh\u00f4ng bao h\u00e0m \u0111\u1ee7 \u00fd ngh\u0129a khi n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u Apple.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Ngh\u0129 th\u1eadt k\u1ef9 l\u1ea1i, h\u00f3a ra th\u01b0\u01a1ng hi\u1ec7u Apple kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng th\u1ee9 n\u00e0y.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Apple kh\u00f4ng th\u1ec3 c\u1ea7m hay ch\u1ea1m v\u00e0o n\u00f3.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">\u0110\u00f3 l\u00e0 b\u1edfi v\u00ec th\u01b0\u01a1ng hi\u1ec7u t\u1ed3n t\u1ea1i trong t\u00e2m tr\u00ed.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Th\u01b0\u01a1ng hi\u1ec7u s\u1ed1ng trong t\u00e2m tr\u00ed c\u1ee7a t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi tr\u1ea3i nghi\u1ec7m ch\u00fang: Nh\u00e2n vi\u00ean, nh\u00e0 \u0111\u1ea7u t\u01b0, gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 c\u00f3 l\u1ebd quan tr\u1ecdng nh\u1ea5t l\u00e0 Kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Hi\u1ec3u \u0111\u01a1n gi\u1ea3n, <strong>th\u01b0\u01a1ng hi\u1ec7u l\u00e0 to\u00e0n b\u1ed9 nh\u1eadn th\u1ee9c c\u1ee7a c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau v\u1ec1 doanh nghi\u1ec7p n\u00e0o \u0111\u00f3<\/strong>. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh khi c\u00f4ng ch\u00fang ti\u1ebfp x\u00fac v\u1edbi doanh nghi\u1ec7p tr\u1ef1c ti\u1ebfp ho\u1eb7c gi\u00e1n ti\u1ebfp.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>X\u00e2y d\u1ef1ng <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/nhan-thuc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li>X\u00e2y d\u1ef1ng <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">2. Gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00f4ng c\u1ee5 kinh doanh th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Apple c\u00f3 th\u1ec3 l\u00e0 v\u00f4 h\u00ecnh nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 kh\u00f4ng th\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 s\u1edf h\u1eefu n\u00f3.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Nh\u01b0 ch\u00fang ta \u0111\u00e3 t\u00ecm hi\u1ec3u trong ph\u1ea7n tr\u01b0\u1edbc, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Apple l\u00e0 c\u00e1ch nh\u1eefng ng\u01b0\u1eddi tr\u1ea3i nghi\u1ec7m c\u1ea3m nh\u1eadn v\u1ec1 c\u00f4ng ty.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">N\u00f3 l\u00e0 tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Apple v\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Th\u01b0\u01a1ng hi\u1ec7u Apple ch\u00ednh l\u00e0 l\u00fd do c\u00e1c c\u00f4ng ty kh\u00e1c kh\u00f4ng th\u1ec3 tr\u1ea3 ti\u1ec1n \u0111\u1ec3 l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">V\u00ec l\u00fd do n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Apple l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh t\u1ed1i th\u01b0\u1ee3ng c\u1ee7a c\u00f4ng ty. V\u00e0 nh\u01b0 v\u1eady, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a n\u00f3 l\u00e0 t\u00e0i s\u1ea3n qu\u00fd gi\u00e1 nh\u1ea5t c\u1ee7a Apple.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh l\u00e0m t\u0103ng c\u01a1 h\u1ed9i kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">N\u00f3 thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n, v\u1edbi chi ph\u00ed cho m\u1ed7i s\u1ea3n ph\u1ea9m b\u00e1n ra th\u1ea5p h\u01a1n. V\u00e0 kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m th\u01b0\u1eddng xuy\u00ean v\u00e0 s\u1eb5n s\u00e0ng chi nhi\u1ec1u h\u01a1n m\u1ed9t ch\u00fat.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i c\u00f3 gi\u00e1 tr\u1ecb nh\u01b0 v\u1eady, ch\u00fang ta s\u1ebd chia nh\u1ecf th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00e1c y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">C\u00f3 nhi\u1ec1u \u0111\u01a1n v\u1ecb chuy\u00ean \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u01b0a ra b\u1ea3ng x\u1ebfp h\u1ea1ng, gi\u00e1 tr\u1ecb (t\u1ef7 USD) nh\u01b0 <a href=\"https:\/\/www.forbes.com\/the-worlds-most-valuable-brands\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong><span style=\"color:#004dda\" class=\"has-inline-color\">The Most Valueable Brands<\/span><\/strong><\/a> c\u1ee7a Forbes. \u0110i\u1ec1u \u0111\u00f3 n\u00f3i r\u1eb1ng, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"797\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/bang-xep-hang-thuong-hieu-gia-tri-nhat-tren-the-gioi.jpg\" alt=\"B\u1ea3ng x\u1ebfp h\u1ea1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi.\" class=\"wp-image-6535\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/bang-xep-hang-thuong-hieu-gia-tri-nhat-tren-the-gioi.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/bang-xep-hang-thuong-hieu-gia-tri-nhat-tren-the-gioi-300x199.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/bang-xep-hang-thuong-hieu-gia-tri-nhat-tren-the-gioi-768x510.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">3. 7 Y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c t\u1ea1o th\u00e0nh t\u1eeb nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau. Tuy nhi\u00ean, ch\u00fang ta c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c b\u1eb1ng c\u00e1ch xem x\u00e9t 7 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, bao g\u1ed3m:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\" style=\"font-size:18px\"><li>La b\u00e0n th\u01b0\u01a1ng hi\u1ec7u<\/li><li>H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u<\/li><li>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/li><li>L\u1ee3i th\u1ebf c\u1ea1nh tranh<\/li><li>L\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u<\/li><li>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/li><li>Ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">3.1. La b\u00e0n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/la-ban-thuong-hieu.jpg\" alt=\"Y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u: La b\u00e0n th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-6509\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/la-ban-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/la-ban-thuong-hieu-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/la-ban-thuong-hieu-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\"><strong>La b\u00e0n th\u01b0\u01a1ng hi\u1ec7u<\/strong> (Brand compass) l\u00e0 b\u1ea3n t\u00f3m t\u1eaft nh\u1eefng s\u1ef1 th\u1eadt c\u01a1 b\u1ea3n nh\u1ea5t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">\u0110\u00f3 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong giai \u0111o\u1ea1n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, bao g\u1ed3m c\u1ea3 nghi\u00ean c\u1ee9u v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">La b\u00e0n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 &#8220;Kim ch\u1ec9 nam&#8221; cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng v\u00e0 l\u00e0 l\u00fd do t\u1ea1i sao b\u1ea1n l\u1ea1i ch\u1ecdn h\u01b0\u1edbng \u0111i \u0111\u00f3.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">N\u00f3 bao g\u1ed3m n\u0103m ph\u1ea7n:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\" style=\"font-size:18px\"><li>M\u1ee5c \u0111\u00edch<\/li><li>T\u1ea7m nh\u00ecn<\/li><li>S\u1ee9 m\u1ec7nh<\/li><li>Gi\u00e1 tr\u1ecb<\/li><li>v\u00e0 M\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">M\u1ee5c \u0111\u00edch c\u1ee7a b\u1ea1n l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi c\u01a1 b\u1ea3n nh\u1ea5t m\u00e0 c\u00f4ng ty b\u1ea1n ph\u1ea3i \u0111\u1ed1i m\u1eb7t: T\u1ea1i sao? T\u1ea7m nh\u00ecn c\u1ee7a b\u1ea1n l\u00e0 tr\u1ea1ng th\u00e1i cu\u1ed1i c\u00f9ng m\u00e0 b\u1ea1n hy v\u1ecdng s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/la-ban-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>La b\u00e0n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li>C\u00e1ch vi\u1ebft <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/tam-nhin-va-su-menh\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh<\/strong><\/a> c\u00f3 \u00fd ngh\u0129a v\u1edbi kh\u00e1ch h\u00e0ng<\/li><li>C\u00e1ch vi\u1ebft <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/tuyen-ngon-dinh-vi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>tuy\u00ean ng\u00f4n \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> hay<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">3.2. H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/hinh-mau-thuong-hieu.jpg\" alt=\"H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-35998\" title=\"H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/hinh-mau-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/hinh-mau-thuong-hieu-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/hinh-mau-thuong-hieu-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Trong s\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, ch\u1ec9 c\u00f3 c\u00e1c <strong>H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u<\/strong> (Brand Archetypes) m\u1edbi c\u00f3 th\u1ec3 mang l\u1ea1i cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a s\u1ee9c m\u1ea1nh to l\u1edbn.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Trong \u0111\u00f3, h\u00ecnh m\u1eabu l\u00e0 nh\u1eefng \u00fd t\u01b0\u1edfng ho\u1eb7c kh\u00e1i ni\u1ec7m m\u00e0 b\u1ea9m sinh con ng\u01b0\u1eddi \u0111\u00e3 quen thu\u1ed9c (kh\u00f4ng ph\u00e2n bi\u1ec7t v\u0103n h\u00f3a, x\u00e3 h\u1ed9i), v\u00ed d\u1ee5:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\" style=\"font-size:18px\"><li>Ng\u01b0\u1eddi S\u00e1ng t\u1ea1o<\/li><li>Ng\u01b0\u1eddi K\u1ef7 lu\u1eadt<\/li><li>Ng\u01b0\u1eddi ch\u0103m s\u00f3c<\/li><li>Ch\u00fa h\u1ec1<\/li><li>Ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng<\/li><li>Ng\u01b0\u1eddi t\u00ecnh<\/li><li>Anh h\u00f9ng<\/li><li>Ph\u00e1p s\u01b0 \/ Ph\u00f9 th\u1ee7y<\/li><li>K\u1ebb n\u1ed5i lo\u1ea1n<\/li><li>Nh\u00e0 th\u00e1m hi\u1ec3m<\/li><li>Nh\u00e0 hi\u1ec1n tri\u1ebft<\/li><li>Ng\u01b0\u1eddi ng\u00e2y th\u01a1<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Sau khi x\u00e1c \u0111\u1ecbnh nguy\u00ean m\u1eabu n\u00e0o cho th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n m\u1ea1nh m\u1ebd, truy\u1ec1n c\u1ea3m h\u1ee9ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Ch\u1eafc ch\u1eafn n\u00f3 s\u1ebd g\u00e2y \u0111\u01b0\u1ee3c thi\u1ec7n c\u1ea3m v\u1edbi kh\u00e1n gi\u1ea3 b\u1edfi v\u00ec nh\u1eefng kh\u00e1i ni\u1ec7m, \u00fd t\u01b0\u1edfng n\u00e0y h\u1ecd \u0111\u00e3 quen thu\u1ed9c t\u1eeb l\u00e2u.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">V\u00ed d\u1ee5: SpaceX l\u1ef1a c\u00f3 ki\u1ec3u m\u1eabu th\u01b0\u01a1ng hi\u1ec7u l\u00e0 &#8220;Anh h\u00f9ng&#8221; c\u1ee9u th\u1ebf. C\u00e2u chuy\u1ec7n \u0111\u01b0a con ng\u01b0\u1eddi l\u00ean s\u1ed1ng \u1edf Sao H\u1ecfa \u0111\u00e3 l\u00f4i k\u00e9o \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi cho d\u00f9 thua l\u1ed7 trong nhi\u1ec1u n\u0103m v\u00e0 CEO tai ti\u1ebfng.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; \u0110\u1ecdc ngay v\u1ec1 12 <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/hinh-mau-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> v\u00e0 nh\u1eefng v\u00ed d\u1ee5 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng v\u00e0 <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/cach-ap-dung-hinh-mau-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>c\u00e1ch \u00e1p d\u1ee5ng h\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">3.3. T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/tinh-cach-thuong-hieu.jpg\" alt=\"Y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u: T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-6507\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/tinh-cach-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/tinh-cach-thuong-hieu-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/tinh-cach-thuong-hieu-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\"><strong>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 h\u00e0nh vi \u0111\u1ed9c nh\u1ea5t c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00f3 l\u00e0 c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o n\u1ebfu n\u00f3 l\u00e0 m\u1ed9t con ng\u01b0\u1eddi.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">V\u00ed d\u1ee5, n\u1ebfu l\u00e0 m\u1ed9t con ng\u01b0\u1eddi:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>Apple tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf sang tr\u1ecdng<\/li><li>Google l\u00e0 m\u1ed9t nh\u00e0 b\u00e1c h\u1ecdc &#8220;bi\u1ebft tu\u1ed1t&#8221;<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">T\u00ednh c\u00e1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 th\u1ee9 kh\u00e1ch h\u00e0ng trung th\u00e0nh nh\u1eadn d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u00e0 c\u01a1 s\u1edf cho vi\u1ec7c nh\u00e2n t\u00ednh h\u00f3a m\u1ed1i quan h\u1ec7 gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; T\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n v\u1ec1 <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/tinh-cach-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> v\u00e0 4 b\u01b0\u1edbc c\u00e1ch x\u00e1c \u0111\u1ecbnh t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u.<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">3.4. L\u1ee3i th\u1ebf c\u1ea1nh tranh<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/loi-the-canh-tranh.jpg\" alt=\"\" class=\"wp-image-6515\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/loi-the-canh-tranh.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/loi-the-canh-tranh-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/loi-the-canh-tranh-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\"><strong>L\u1ee3i th\u1ebf c\u1ea1nh tranh<\/strong> (Competitive Advantage) c\u1ee7a b\u1ea1n l\u00e0 th\u1ee9 b\u1ea1n l\u00e0m t\u1ed1t h\u01a1n b\u1ea5t k\u1ef3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o kh\u00e1c.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">X\u00e1c \u0111\u1ecbnh l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng. N\u00f3 tr\u00ecnh cho kh\u00e1ch h\u00e0ng th\u1ea5y l\u1ee3i th\u1ebf c\u1ee7a b\u1ea1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Tuy nhi\u00ean, l\u1ee3i th\u1ebf c\u1ea1nh tranh kh\u00f4ng n\u00ean l\u00e0 gi\u00e1 tr\u1ecb \u0111\u01a1n l\u1ebb nh\u01b0 gi\u00e1 r\u1ebb ho\u1eb7c t\u1ed1c \u0111\u1ed9 giao h\u00e0ng nhanh.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">\u0110i\u1ec1u n\u00e0y kh\u00f4ng bao gi\u1edd b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">B\u1ea1n c\u1ea7n ph\u1ea3i xem x\u00e9t \u0111\u1ebfn gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o c\u1ee7a doanh nghi\u1ec7p b\u1ea1n, k\u1ebft h\u1ee3p v\u1edbi \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau b\u1ea1n \u0111ang ph\u1ee5c v\u1ee5 v\u00e0 s\u1ef1 c\u1ea1nh tranh m\u00e0 b\u1ea1n \u0111ang ch\u1ed1ng l\u1ea1i khi x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">N\u00ean nh\u1edb l\u00e0 &#8220;L\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng&#8221; \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean t\u1eeb t\u1ed5ng h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1. Ch\u1ec9 m\u1ed9t gi\u00e1 tr\u1ecb \u0111\u01a1n l\u1ebb r\u1ea5t kh\u00f3 \u0111\u1ec3 t\u1ea1o kho\u1ea3ng c\u00e1ch an to\u00e0n \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p kh\u00e1c.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">3.5. L\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/loi-hua-thuong-hieu.jpg\" alt=\"Y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u: L\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-6506\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/loi-hua-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/loi-hua-thuong-hieu-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/loi-hua-thuong-hieu-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\"><strong>L\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u<\/strong> (Brand Promise) c\u1ee7a b\u1ea1n l\u00e0 l\u1eddi cam k\u1ebft trang tr\u1ecdng m\u00e0 b\u1ea1n th\u1ef1c hi\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">H\u00e3y ngh\u0129 \u0111\u1ebfn s\u1ef1 &#8220;An to\u00e0n&#8221; v\u00e0 Volvo.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Trong nhi\u1ec1u n\u0103m qua, Volvo \u0111\u00e3 h\u1ee9a v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd r\u1eb1ng, nh\u1eefng chi\u1ebfc xe c\u1ee7a h\u1ecd l\u00e0 an to\u00e0n nh\u1ea5t. V\u00e0 Volvo \u0111\u00e3 lu\u00f4n giao h\u00e0ng c\u00f9ng v\u1edbi l\u1eddi h\u1ee9a \u0111\u00f3.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">L\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n b\u1eb1ng nhi\u1ec1u h\u00ecnh th\u1ee9c:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>Kh\u1ea9u hi\u1ec7u<\/li><li>Th\u00f4ng \u0111i\u1ec7p<\/li><li>Qu\u1ea3ng c\u00e1o<\/li><li>M\u1ea1ng x\u00e3 h\u1ed9i<\/li><li>&#8230;<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">N\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c n\u00eau r\u00f5 r\u00e0ng ho\u1eb7c ng\u1ee5 \u00fd m\u1ed9t c\u00e1ch tinh t\u1ebf.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">L\u1eddi h\u1ee9a r\u00f5 r\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd h\u01a1n l\u1eddi h\u1ee9a ng\u1ee5 \u00fd, nh\u01b0ng:<\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\"><strong>L\u1eddi h\u1ee9a c\u1ee7a b\u1ea1n c\u00e0ng r\u00f5 r\u00e0ng, th\u00ec kh\u00e1ch h\u00e0ng k\u1ef3 v\u1ecdng b\u1ea1n th\u1ef1c hi\u1ec7n c\u00e0ng cao.<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t c\u1ee7a b\u1ea5t k\u1ef3 l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u n\u00e0o l\u00e0 n\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c tu\u00e2n th\u1ee7 \u2014 m\u1ecdi l\u00fac!<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">3.6. Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/nhan-dien-thuong-hieu.jpg\" alt=\"Y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u: Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-6516\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/nhan-dien-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/nhan-dien-thuong-hieu-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/nhan-dien-thuong-hieu-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\"><strong>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 h\u1ec7 th\u1ed1ng t\u00edch h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 nh\u1eadn bi\u1ebft v\u00e0 kh\u00e1c bi\u1ec7t.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Ch\u00fang bao g\u1ed3m:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\" style=\"font-size:18px\"><li>Logo<\/li><li>C\u00e1ch s\u1eed d\u1ee5ng m\u00e0u s\u1eafc<\/li><li>Ki\u1ec3u ch\u1eef<\/li><li>H\u00ecnh \u1ea3nh<\/li><li>H\u00ecnh t\u01b0\u1ee3ng<\/li><li>&#8230;<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">M\u1ed9t B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 s\u1ebd th\u1ec3 hi\u1ec7n t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m th\u01b0\u01a1ng hi\u1ec7u, bao g\u1ed3m c\u1ea3: La b\u00e0n th\u01b0\u01a1ng hi\u1ec7u, T\u00ednh c\u00e1ch, L\u1eddi h\u1ee9a v\u00e0 Ki\u1ec3u m\u1eabu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n<span style=\"--tl-form-height-m:523.594px;--tl-form-height-t:638.969px;--tl-form-height-d:638.969px;\" class=\"tl-placeholder-f-type-shortcode_38565 tl-preload-form\"><span><\/span><\/span>\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Do \u0111\u00f3, m\u1ed9t h\u1ec7 th\u1ed1ng thi\u1ebft k\u1ebf \u0111\u1ea7y \u00fd ngh\u0129a c\u00f3 s\u1ee9c m\u1ea1nh truy\u1ec1n \u0111\u1ea1t b\u1ea3n ch\u1ea5t th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n cho t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi tr\u1ea3i nghi\u1ec7m ngay l\u1eadp t\u1ee9c.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>&gt; \u0110\u1ea7u t\u01b0 thi\u1ebft k\u1ebf <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/bo-nhan-dien-thuong-hieu-cong-ty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><span style=\"color:#004dda\" class=\"has-inline-color\">Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/strong><\/a> ngay t\u1eeb \u0111\u1ea7u l\u00e0 c\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.7. T\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/tong-giong-thuong-hieu.jpg\" alt=\"T\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-35999\" title=\"T\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/tong-giong-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/tong-giong-thuong-hieu-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/tong-giong-thuong-hieu-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Tr\u00e1i ng\u01b0\u1ee3c v\u1edbi \u0111\u1eb7c \u0111i\u1ec3m nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c quan, <strong>t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 h\u1ec7 th\u1ed1ng t\u00edch h\u1ee3p c\u00e1c t\u00ednh t\u1eeb, t\u1eeb ng\u1eef v\u00e0 phong c\u00e1ch truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p gi\u00fap ph\u00e2n bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 nh\u1eadn bi\u1ebft \u0111\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">T\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i qua nh\u1eefng th\u1ee9 nh\u01b0:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\" style=\"font-size:18px\"><li>T\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/li><li>Tagline\/ Slogan<\/li><li>Content Marketing<\/li><li>C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/li><li>Audio\/ Podcast<\/li><li>&#8230;<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">T\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u v\u1ec1 b\u1ea3n ch\u1ea5t l\u00e0 ph\u01b0\u01a1ng ph\u00e1p khi\u1ebfn kh\u00e1ch h\u00e0ng ghi nh\u1edb qua t\u00edn hi\u1ec7u &#8220;\u00e2m thanh&#8221;, gi\u00fap cho h\u1ecd c\u00f3 th\u1ec3 li\u00ean t\u01b0\u1edfng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u ngay khi nghe th\u1ea5y &#8220;\u00e2m thanh&#8221; \u0111\u1eb7c tr\u01b0ng \u0111\u00f3.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Trong tr\u01b0\u1eddng h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh tr\u1ef1c quan kh\u00f4ng kh\u1ea3 d\u1ee5ng (v\u00ed d\u1ee5 khi kh\u00e1ch h\u00e0ng nghe nh\u1ea1c, nghe podcast) ho\u1eb7c khi\u1ebfm khuy\u1ebft v\u1ec1 m\u1eb7t th\u1ecb gi\u00e1c &#8211; t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n r\u00f5 gi\u00e1 tr\u1ecb nh\u1ea5t.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>\u0110\u0103ng k\u00fd \u0111\u1ec3 nh\u1eadn nh\u1eefng n\u1ed9i dung hay nh\u1ea5t, m\u1edbi nh\u1ea5t v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p t\u1eeb Sao Kim Branding<\/strong><\/p>\n\n\n\n<div class=\"tnp tnp-subscription\">\n<form method=\"post\" action=\"https:\/\/www.saokim.com.vn\/en\/?na=s\" target=\"_blank\">\n\n<input type=\"hidden\" name=\"nlang\" value=\"\"><div class=\"tnp-field tnp-field-firstname\"><label for=\"tnp-1\">T\u00ean<\/label>\n<input class=\"tnp-name\" type=\"text\" name=\"nn\" id=\"tnp-1\" value=\"\" required=\"\"><\/div>\n<div class=\"tnp-field tnp-field-email\"><label for=\"tnp-2\">Email<\/label>\n<input class=\"tnp-email\" type=\"email\" name=\"ne\" id=\"tnp-2\" value=\"\" required=\"\"><\/div>\n<div class=\"tnp-field tnp-field-button\"><input class=\"tnp-submit\" type=\"submit\" value=\"\u0110\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin\">\n<\/div>\n<\/form>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">4. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 chu\u1ed7i c\u00e1c h\u00e0nh \u0111\u1ed9ng \u0111\u1ecbnh h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t c\u00f4ng ty, t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Nh\u1eadn th\u1ee9c quy\u1ebft \u0111\u1ecbnh h\u00e0nh vi.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">V\u00e0 ngay c\u1ea3 nh\u1eadn th\u1ee9c trong v\u00f4 th\u1ee9c c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng \u1ea3nh h\u01b0\u1edfng s\u00e2u s\u1eafc \u0111\u1ebfn c\u00e1ch ch\u00fang ta h\u00e0nh \u0111\u1ed9ng.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Nghi\u00ean c\u1ee9u t\u00e2m l\u00fd h\u1ecdc x\u00e3 h\u1ed9i th\u1ef1c nghi\u1ec7m \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng m\u1eb7c d\u00f9 ch\u00fang ta ngh\u0129 r\u1eb1ng ch\u00fang ta c\u00f3 to\u00e0n quy\u1ec1n ki\u1ec3m so\u00e1t h\u00e0nh \u0111\u1ed9ng c\u1ee7a m\u00ecnh, nh\u01b0ng h\u00e0nh vi c\u1ee7a ch\u00fang ta th\u01b0\u1eddng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi nh\u1eefng k\u00edch th\u00edch m\u00e0 ch\u00fang ta ho\u00e0n to\u00e0n kh\u00f4ng t\u1ef1 nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">C\u00e1ch m\u1ed9t c\u00e1 nh\u00e2n c\u1ea3m nh\u1eadn v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u (m\u1ed9t c\u00e1ch c\u00f3 \u00fd th\u1ee9c ho\u1eb7c v\u00f4 th\u1ee9c) quy\u1ebft \u0111\u1ecbnh ho\u00e0n to\u00e0n c\u00e1ch h\u1ecd s\u1ebd t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">\u0110\u1ed1i v\u1edbi b\u1ed9 n\u00e3o c\u1ee7a ch\u00fang ta, kh\u00f4ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t th\u1ef1c t\u1ebf n\u00e0o gi\u1eefa nh\u1eadn th\u1ee9c v\u00e0 th\u1ef1c t\u1ebf.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Nh\u1eefng g\u00ec ch\u00fang ta nh\u1eadn th\u1ee9c l\u00e0 nh\u1eefng g\u00ec c\u00f3 th\u1eadt \u0111\u1ed1i v\u1edbi ch\u00fang ta.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">V\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u00ecm c\u00e1ch t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn &#8220;th\u1ef1c t\u1ebf&#8221; th\u00f4ng qua vi\u1ec7c t\u00e1c \u0111\u1ed9ng v\u00e0o &#8220;nh\u1eadn th\u1ee9c&#8221;.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">\u0110\u00f3 ch\u00ednh l\u00e0 b\u1ea3n ch\u1ea5t c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Cho d\u00f9 l\u00e0 b\u1ea5t k\u1ef3 lo\u1ea1i th\u01b0\u01a1ng hi\u1ec7u n\u00e0o kh\u00e1c, khi b\u1ea1n t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 kh\u1ea3 n\u0103ng &#8220;ki\u1ebfn \u200b\u200btr\u00fac th\u1ef1c t\u1ebf&#8221;, b\u1ea1n c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng theo nh\u1eefng c\u00e1ch v\u00f4 c\u00f9ng c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Ch\u00fang ta h\u00e3y xem x\u00e9t k\u1ef9 h\u01a1n ba y\u1ebfu t\u1ed1 quan tr\u1ecdng khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\" style=\"font-size:18px\"><li>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/li><li>Ki\u1ebfn \u200b\u200btr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/li><li>Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">4.1. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/dinh-vi-thuong-hieu.jpg\" alt=\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u: \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-6518\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/dinh-vi-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/dinh-vi-thuong-hieu-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/dinh-vi-thuong-hieu-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\"><strong>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> (Brand Positioning) r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u cho nh\u1eefng ng\u01b0\u1eddi b\u1ea1n ph\u1ee5c v\u1ee5.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Khi \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, b\u1ea1n x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed duy nh\u1ea5t m\u00e0 th\u01b0\u01a1ng hi\u1ec7u chi\u1ebfm gi\u1eef trong t\u00e2m tr\u00ed nh\u1eefng ng\u01b0\u1eddi b\u1ea1n ph\u1ee5c v\u1ee5.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\" style=\"font-size:18px\"><li>B\u1ea1n kh\u00e1c bi\u1ec7t nh\u01b0 th\u1ebf n\u00e0o so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh?<\/li><li>B\u1ea1n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p hay m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u b\u00ecnh d\u00e2n?<\/li><li>B\u1ea1n l\u00e0 ng\u01b0\u1eddi c\u00e1 t\u00ednh hay b\u1ea3o th\u1ee7?<\/li><li>M\u01a1 m\u1ed9ng hay Th\u1ef1c d\u1ee5ng?<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecbnh h\u00ecnh s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, quy\u1ebft \u0111\u1ecbnh h\u00e0nh vi mua h\u00e0ng v\u00e0 l\u00e0 c\u01a1 s\u1edf t\u1ea1o n\u00ean l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh tr\u00ean th\u1ebf gi\u1edbi \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb theo nh\u1eefng gi\u00e1 tr\u1ecb v\u01b0\u1ee3t th\u1eddi gian v\u00e0 th\u1ef1c ch\u1ea5t.<\/p><\/blockquote>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">B\u1eb1ng c\u00e1ch hi\u1ec3u kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb l\u00e0 kh\u00e1c bi\u1ec7t, c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 kh\u00f4ng th\u1ec3 b\u1ecb l\u00e3ng qu\u00ean.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">4.2. Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-FPT-1.jpg\" alt=\"Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u ki\u1ec3u Branded house c\u1ee7a FPT\" class=\"wp-image-6524\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-FPT-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-FPT-1-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-FPT-1-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u ki\u1ec3u Branded house c\u1ee7a FPT<\/em><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\"><strong>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/strong> (Brand Architectture) l\u00e0 h\u1ec7 th\u1ed1ng ph\u1ed1i h\u1ee3p c\u1ee7a t\u00ean, m\u00e0u s\u1eafc, logo v\u00e0 ng\u00f4n ng\u1eef h\u00ecnh \u1ea3nh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c c\u00e1c nh\u00e3n hi\u1ec7u.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p mang t\u00ednh ch\u1ee7 \u0111\u1ecbnh v\u00e0 tr\u1ef1c quan cao, d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">H\u1ec7 th\u1ed1ng ki\u1ebfn \u200b\u200btr\u00fac th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i l\u00e0:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\" style=\"font-size:18px\"><li><strong>Branded house<\/strong>: Bao g\u1ed3m m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh m\u1ea1nh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u con c\u00f3 t\u00ean th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh k\u00e8m v\u1edbi m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-fedEx-Express.jpg\" alt=\"Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u ki\u1ec3u Branded house c\u1ee7a FedEx\" class=\"wp-image-6519\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-fedEx-Express.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-fedEx-Express-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-fedEx-Express-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u ki\u1ec3u Branded house c\u1ee7a FedEx<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\" style=\"font-size:18px\"><li><strong>House of brands<\/strong>: T\u1eadp h\u1ee3p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c bi\u1ec7t d\u01b0\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 bi\u1ebft ho\u1eb7c c\u00f3 th\u1ec3 kh\u00f4ng bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u m\u1eb9.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-PG.jpg\" alt=\"Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u ki\u1ec3u Hose of brands c\u1ee7a P&amp;G\" class=\"wp-image-6520\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-PG.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-PG-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-PG-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u ki\u1ec3u Hose of brands c\u1ee7a P&amp;G<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\" style=\"font-size:18px\"><li><strong>Endorsed<\/strong>: C\u00f3 th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u anh ch\u1ecb em c\u00f3 li\u00ean quan, t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u00f3 m\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng duy nh\u1ea5t. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u anh ch\u1ecb em \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb s\u1ef1 li\u00ean k\u1ebft c\u1ee7a h\u1ecd v\u1edbi ho\u1eb7c ch\u1ee9ng th\u1ef1c t\u1eeb th\u01b0\u01a1ng hi\u1ec7u m\u1eb9.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-marriot.jpg\" alt=\"Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u ki\u1ec3u Endorsed c\u1ee7a Marriot\" class=\"wp-image-6521\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-marriot.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-marriot-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-marriot-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u ki\u1ec3u Endorsed c\u1ee7a Marriot<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\" style=\"font-size:18px\"><li><strong>Hybrid<\/strong>: K\u1ebfn \u200b\u200btr\u00fac th\u01b0\u01a1ng hi\u1ec7u Hybrid bao g\u1ed3m m\u1ed9t s\u1ed1 k\u1ebft h\u1ee3p c\u1ee7a ki\u1ec3u ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u \u1edf tr\u00ean.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">V\u00ed d\u1ee5: Alphabet, Coca Cola<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-Alphabet.jpg\" alt=\"Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u ki\u1ec3u Hybrid c\u1ee7a Alphabet\" class=\"wp-image-6522\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-Alphabet.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-Alphabet-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-Alphabet-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u ki\u1ec3u Hybrid c\u1ee7a Alphabet<\/em><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c quan l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u1eadp trung v\u00e0o ph\u1ea1m vi cung c\u1ea5p c\u1ee7a doanh nghi\u1ec7p, cho ph\u00e9p b\u1ea1n qu\u1ea3ng c\u00e1o ch\u00e9o ch\u00fang t\u1ed1t h\u01a1n v\u00e0 gi\u00e0nh quy\u1ec1n ki\u1ec3m so\u00e1t \u0111\u1ed1i v\u1edbi c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u00ecn nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; T\u00ecm hi\u1ec3u ngay 3 b\u01b0\u1edbc <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/kien-truc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> r\u00f5 r\u00e0ng, tr\u1ef1c quan.<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">4.3. Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Cu\u1ed1i c\u00f9ng, Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u (Brand Experience) bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c c\u00e1ch kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. N\u00f3 tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o, \u00e2m thanh, c\u1ea3m gi\u00e1c, m\u00f9i v\u00e0 v\u1ecb&#8230; v\u00e0 c\u1ea3m x\u00fac c\u00f3 \u0111\u01b0\u1ee3c khi t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/moi-quan-he-giua-trai-nghiem-thuong-hieu-va-trai-nghiem-khach-hang-va-trai-nghiem-nguoi-dung.png\" alt=\"Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-33898\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/moi-quan-he-giua-trai-nghiem-thuong-hieu-va-trai-nghiem-khach-hang-va-trai-nghiem-nguoi-dung.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/moi-quan-he-giua-trai-nghiem-thuong-hieu-va-trai-nghiem-khach-hang-va-trai-nghiem-nguoi-dung-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/moi-quan-he-giua-trai-nghiem-thuong-hieu-va-trai-nghiem-khach-hang-va-trai-nghiem-nguoi-dung-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">T\u1eeb tr\u1ea3i nghi\u1ec7m tr\u00ean trang web (PC v\u00e0 Mobile), \u1ee9ng d\u1ee5ng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m t\u1ea1i c\u1eeda h\u00e0ng v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n&#8230;<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t nh\u1ea5t l\u00e0 nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb m\u1ee5c \u0111\u00edch c\u00f3 \u00fd ngh\u0129a, \u0111\u00e1ng nh\u1edb, ch\u00e2n th\u1ef1c \u2014 v\u00e0 tr\u00ean h\u1ebft l\u00e0 nh\u1ea5t qu\u00e1n.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c l\u00e0 c\u00e1ch m\u1ea1nh m\u1ebd nh\u1ea5t \u0111\u1ec3 kh\u01a1i d\u1eady l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ti\u1ec1n \u0111\u1ec1 cho s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/brand-loyalty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>L\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">5. V\u00ec sao c\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u?<\/h2>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Nh\u01b0 ch\u00fang ta \u0111\u00e3 th\u1ea5y, th\u01b0\u01a1ng hi\u1ec7u cu\u1ed1i c\u00f9ng l\u00e0 nh\u1eadn th\u1ee9c.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Th\u1eadt tr\u1edb tr\u00eau l\u00e0, s\u1ef1 ch\u1ea7n ch\u1eeb c\u1ee7a m\u1ed9t s\u1ed1 CEO trong vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u0169ng l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 nh\u1eadn th\u1ee9c.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Kh\u00f4ng d\u1ec5 \u0111\u1ec3 r\u00fat ra m\u1ed1i t\u01b0\u01a1ng quan tr\u1ef1c ti\u1ebfp gi\u1eefa vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng v\u00e0 l\u1ee3i nhu\u1eadn c\u00f3 th\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Nh\u01b0ng th\u1ef1c t\u1ebf \u0111\u01a1n gi\u1ea3n l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng m\u1ea1nh, gi\u00e1 tr\u1ecb c\u00e0ng cao.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">H\u00e3y t\u1eadp trung v\u00e0o t\u1eeb \u201c\u0111\u1ea7u t\u01b0\u201d.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Qu\u00e1 nhi\u1ec1u c\u00f4ng ty coi th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t kho\u1ea3n chi ph\u00ed kh\u00e1c \u0111\u01b0\u1ee3c t\u00ednh v\u00e0o ng\u00e2n s\u00e1ch marketing h\u00e0ng n\u0103m c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Nh\u01b0ng khi b\u1ea1n hi\u1ec3u th\u01b0\u01a1ng hi\u1ec7u to\u00e0n di\u1ec7n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u01b0 th\u1ebf n\u00e0o, b\u1ea1n s\u1ebd th\u1ea5y r\u1eb1ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i nhu\u1eadn l\u1edbn h\u01a1n.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">H\u00e3y xem ch\u1ec9 5 trong s\u1ed1 nh\u1eefng kho\u1ea3n l\u1ee3i nhu\u1eadn h\u00e0ng \u0111\u1ea7u m\u00e0 b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb vi\u1ec7c \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">5.1. Thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/h3>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Tr\u1ecdng t\u00e2m c\u1ee7a b\u1ea5t k\u1ef3 s\u00e1ng ki\u1ebfn \u200b\u200bx\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u0169ng \u0111\u1ec1u l\u00e0 t\u1eadp trung v\u00e0o thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp, kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c lo\u1ea1i kh\u00e1ch h\u00e0ng n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c \u0111\u00edch v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty b\u1ea1n.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">V\u1edbi c\u00e1c th\u00f4ng tin n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng c\u00e1c th\u00f4ng \u0111i\u1ec7p \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng s\u1ebd mua h\u00e0ng c\u1ee7a b\u1ea1n. H\u1ecd c\u00f2n l\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u1ebd k\u1ec3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u1ebfu b\u1ea1n bi\u1ebfn h\u1ecd t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Kh\u00f4ng c\u00f3 nhi\u1ec1u th\u1ee9 gi\u00e1 tr\u1ecb h\u01a1n l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e2u.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">5.2. T\u0103ng hi\u1ec7u qu\u1ea3 Marketing<\/h3>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">C\u00e1ch d\u1ec5 nh\u1ea5t \u0111\u1ec3 l\u00e0m cho c\u00e1c chi\u1ebfn d\u1ecbch Marketing c\u1ee7a b\u1ea1n hi\u1ec7u qu\u1ea3 h\u01a1n l\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Khi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n g\u1eafn k\u1ebft v\u00e0 r\u00f5 r\u00e0ng, c\u00e1c chi\u1ebfn d\u1ecbch marketing c\u1ee7a b\u1ea1n c\u0169ng s\u1ebd nh\u01b0 v\u1eady.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">C\u00e1c m\u1ea9u qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n tr\u00ean Facebook s\u1ebd nhanh ch\u00f3ng \u0111\u01b0\u1ee3c nh\u1eadn ra.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Nh\u1eefng chi\u1ebfn d\u1ecbch b\u1eaft \u0111\u1ea7u t\u1eeb \u00fd t\u01b0\u1edfng \u0111\u01a1n gi\u1ea3n nh\u01b0ng ng\u01b0\u1eddi xem l\u1ea1i ph\u00e2n t\u00edch s\u00e2u s\u1eafc v\u00e0 c\u1ea3m nh\u1eadn th\u1ea5y c\u00e1c \u00fd ngh\u0129a s\u00e2u xa (m\u1eb7c d\u00f9 ban \u0111\u1ea7u kh\u00f4ng ph\u1ea3i v\u1eady)<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">C\u00e1c thu\u1eadt to\u00e1n ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n b\u1edfi m\u1ed1i li\u00ean h\u1ec7 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 th\u01b0\u1eddng xuy\u00ean, r\u00f5 r\u00e0ng.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">V\u00e0 nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t th\u00ec cho d\u00f9 b\u1ea1n c\u00f3 t\u1eaft qu\u1ea3ng c\u00e1o, hi\u1ec7u qu\u1ea3 marketing, truy\u1ec1n th\u00f4ng v\u1ea5n s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c lan truy\u1ec1n b\u1eb1ng c\u00e1ch n\u00e0y hay c\u00e1ch kh\u00e1c.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Th\u1eadm ch\u00ed, c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u chi\u1ebfn d\u1ecbch marketing hi\u1ec7u qu\u1ea3 m\u00e0 kh\u00f4ng c\u1ea7n chi ti\u1ec1n cho m\u1ed7i l\u01b0\u1ee3t hi\u1ec3n th\u1ecb \/ click.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">5.3. Ch\u1ed1t \u0111\u01a1n d\u1ec5 d\u00e0ng h\u01a1n<\/h3>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">B\u1ea5t k\u1ef3 ai c\u0169ng \u0111\u1ec1u bi\u1ebft r\u1eb1ng: S\u1ea3n ph\u1ea9m c\u00f3 th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t d\u1ec5 b\u00e1n h\u01a1n.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">\u0110\u00f3 l\u00e0 b\u1edfi v\u00ec c\u00e1c gi\u00e1 tr\u1ecb, th\u00f4ng tin, l\u1ee3i \u00edch&#8230; \u0111\u00e3 \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i t\u1ed1t trong su\u1ed1t qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">\u0110i\u1ec1u n\u00e0y tr\u1ee3 gi\u00fap nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1edbt \u0111i m\u1ed9t ph\u1ea7n \u00e1p l\u1ef1c, nhi\u1ec1u c\u00f4ng vi\u1ec7c \u0111\u00e3 \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh tr\u01b0\u1edbc c\u1ea3 khi h\u1ecd ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i l\u1ee3i th\u1ebf to l\u1edbn, gi\u00fap c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 ch\u1ed1t giao d\u1ecbch m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 t\u1ef1 tin h\u01a1n. Th\u1eadm ch\u00ed l\u00e0 kh\u00f4ng c\u1ea7n t\u01b0 v\u1ea5n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">5.4. Cho ph\u00e9p \u0111\u1ecbnh gi\u00e1 cao h\u01a1n<\/h3>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Kh\u00e1ch h\u00e0ng kh\u00f4ng mua s\u1ea3n ph\u1ea9m, h\u1ecd mua th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">V\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 gi\u00e1 cao cho nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd tin t\u01b0\u1edfng.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">M\u1ed9t chi\u1ebfc \u00e1o ph\u00f4ng 100% cotton c\u1ee7a c\u00f4ng ty kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u b\u00e1n 200.000 \u0111.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Nh\u01b0ng m\u1ed9t chi\u1ebfc \u00e1o ph\u00f4ng 100% cotton y h\u1ec7t c\u1ee7a Adidas c\u00f3 th\u1ec3 b\u00e1n v\u1edbi gi\u00e1 800.000 \u0111.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 cho ph\u00e9p b\u1ea1n \u0111\u1ecbnh v\u1ecb c\u00f4ng ty c\u1ee7a m\u00ecnh nh\u01b0 m\u1ed9t c\u00f4ng ty h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 kh\u00f4ng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh n\u00e0o c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">N\u00f3 c\u1ee7ng c\u1ed1 gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n v\u00e0 cho ph\u00e9p b\u1ea1n \u0111\u1ecbnh gi\u00e1 cao h\u01a1n cho s\u1ea3n ph\u1ea9m &amp; d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">5.5. T\u0103ng gi\u00e1 tr\u1ecb doanh nghi\u1ec7p<\/h3>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">\u0110\u1eebng bao gi\u1edd \u0111\u00e1nh gi\u00e1 th\u1ea5p s\u1ee9c m\u1ea1nh c\u1ee7a <strong>t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/strong> (Brand Equity).<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Ngo\u00e0i vi\u1ec7c s\u1eed d\u1ee5ng l\u00e0m l\u00fd do t\u0103ng gi\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, n\u00f3 c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn gi\u00e1 c\u1ed5 phi\u1ebfu, gi\u00e1 tr\u1ecb doanh nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">C\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh h\u01a1n s\u1ebd nh\u1eadn th\u1ea5y t\u00e1c \u0111\u1ed9ng t\u00e0i ch\u00ednh m\u1ea1nh m\u1ebd h\u01a1n.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">\u0110\u00f3 l\u00e0 k\u1ebft qu\u1ea3 l\u00e2u d\u00e0i c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>M\u1ed8T S\u1ed0 C\u00c2U H\u1eceI TH\u01af\u1edcNG G\u1eb6P<\/strong><\/p>\n\n\n\n<div class=\"wp-block-wpsp-faq wpsp-faq__outer-wrap wpsp-block-60d6b1f7 wpsp-faq-icon-row wpsp-faq-layout-accordion wpsp-faq-expand-first-false wpsp-faq-inactive-other-true wpsp-faq-equal-height\" data-faqtoggle=\"true\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/thuong-hieu-la-gi\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Th\u1ebf n\u00e0o l\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng ngu\u1ed3n l\u1ef1c \u0111\u1ec3 th\u00fac \u0111\u1ea9y &lt;strong>h\u00ecnh th\u00e0nh nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u&lt;\/strong> trong t\u00e2m tr\u00ed nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.\"}},{\"@type\":\"Question\",\"name\":\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u1ed1n th\u1eddi gian kh\u00f4ng?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Th\u01b0\u01a1ng hi\u1ec7u g\u1eafn li\u1ec1n v\u1edbi doanh nghi\u1ec7p. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ho\u1ea1t \u0111\u1ed9ng xuy\u00ean su\u1ed1t trong qu\u00e1 t\u1ed3n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p, \u0111\u00e2y l\u00e0 c\u00f4ng vi\u1ec7c d\u00e0i h\u1ea1n kh\u00f4ng c\u00f3 \u0111i\u1ec3m d\u1eebng.&lt;br>&lt;br>Tuy nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y k\u1ebft qu\u1ea3 r\u00f5 r\u00e0ng ngay khi b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u00e0i b\u1ea3n.\"}},{\"@type\":\"Question\",\"name\":\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u1ed1n chi ph\u00ed kh\u00f4ng?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m chu\u1ed7i c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c nhau v\u00e0 c\u1ea7n c\u00f3 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n. T\u00f9y theo quy m\u00f4, m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p m\u00e0 \u0111\u1ea7u t\u01b0 chi ph\u00ed x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p.&lt;br>&lt;br>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i \u0111\u1ea7u t\u01b0 nhi\u1ec1u ti\u1ec1n b\u1ea1c, s\u00e1ng t\u1ea1o m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i.\"}},{\"@type\":\"Question\",\"name\":\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m nh\u1eefng g\u00ec, m\u1ea5y giai \u0111o\u1ea1n?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m r\u1ea5t nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng, tuy nhi\u00ean g\u1ed9p ch\u00fang v\u00e0o th\u00e0nh 5 giai \u0111o\u1ea1n:&lt;br>&lt;br>+ &lt;strong>Giai \u0111o\u1ea1n 1&lt;\/strong>: Th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u \u0111\u1ec3 t\u00ecm ra gi\u1ea3i ph\u00e1p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p&lt;br>+ &lt;strong>Giai \u0111o\u1ea1n 2&lt;\/strong>: X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, c\u1ee5 th\u1ec3 h\u00f3a gi\u1ea3i ph\u00e1p sau khi th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u&lt;br>+ &lt;strong>Giai \u0111o\u1ea1n 3&lt;\/strong>: Kh\u1edfi t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u, thi\u1ebft k\u1ebf logo, nh\u1eadn di\u1ec7n v\u00e0 c\u00e1c t\u00e0i s\u1ea3n kinh doanh kh\u00e1c: Website, \u1ea5n ph\u1ea9m marketing, nh\u1eadn di\u1ec7n bao b\u00ec, \u0111i\u1ec3m b\u1ea3n ...&lt;br>+ &lt;strong>Giai \u0111o\u1ea1n 4&lt;\/strong>: Tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng, \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng nh\u1eb1m x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb, nh\u1eadn th\u1ee9c trong t\u00e2m tr\u00ed h\u1ecd&lt;br>+ &lt;strong>Giai \u0111o\u1ea1n 5&lt;\/strong>: Th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u\"}},{\"@type\":\"Question\",\"name\":\"Doanh nghi\u1ec7p m\u1edbi, nh\u1ecf th\u00ec x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Doanh nghi\u1ec7p nh\u1ecf, ng\u00e2n s\u00e1ch th\u1ea5p c\u00f3 ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ri\u00eang ph\u00f9 h\u1ee3p. \u0110\u00e2y l\u00e0 nh\u1eefng g\u1ee3i \u00fd:&lt;br>&lt;br>1. Nh\u1eafm m\u1ee5c ti\u00eau nh\u1ecf&lt;br>2. Nh\u1eafm \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3, th\u1ecb tr\u01b0\u1eddng ng\u00e1ch&lt;br>3. H\u1ecdc h\u1ecfi c\u00e1ch l\u00e0m c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u1ecf t\u01b0\u01a1ng t\u1ef1 (c\u1ea3 th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i)&lt;br>4. \u0110\u1ea7u t\u01b0 thi\u1ebft k\u1ebf logo chuy\u00ean nghi\u1ec7p. \u0110\u00e2y l\u00e0 c\u00e1ch n\u00e2ng cao t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng ngay, ti\u1ebft ki\u1ec7m b\u1eb1ng s\u1ef1 hi\u1ec7u qu\u1ea3. B\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 thi\u1ebft k\u1ebf ho\u1ea1c thu\u00ea Sao Kim, nh\u01b0ng quan tr\u1ecdng l\u00e0 n\u00ean \u0111\u1ea7u t\u01b0 c\u1ea3 th\u1eddi gian, c\u00f4ng s\u1ee9c v\u00e0 m\u1ed9t ph\u1ea7n ng\u00e2n s\u00e1ch \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c logo chuy\u00ean nghi\u1ec7p&lt;br>5. T\u1ef1 tri\u1ec3n khai content marketing&lt;br>6. T\u1eadn d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i, th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a CEO, nh\u00e2n vi\u00ean&lt;br>7. Suy ngh\u0129 v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u&lt;br>&lt;br>V\u00e0 c\u00f2n r\u1ea5t nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p v\u1edbi chi ph\u00ed th\u1ea5p c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p nh\u1ecf x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. T\u00f4i tin l\u00e0 khi b\u1ea1n \u0111\u00e3 nh\u1eadn th\u1ee9c r\u00f5 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n s\u1ebd c\u00f3 nh\u1eefng \u00fd t\u01b0\u1edfng ph\u00f9 h\u1ee3p.\"}},{\"@type\":\"Question\",\"name\":\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 l\u00e0m t\u0103ng doanh thu kh\u00f4ng?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"C\u00f3. Th\u1eadm ch\u00ed l\u00e0 ngay l\u1eadp t\u1ee9c. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u00e1c \u0111\u1ed9ng v\u00e0o nh\u1eadn th\u1ee9c v\u00e0 gi\u00e1n ti\u1ebfp t\u00e1c \u0111\u1ed9ng v\u00e0o h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng (v\u00ed d\u1ee5: Mua h\u00e0ng). Do \u0111\u00f3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0m t\u0103ng doanh thu.&lt;br>&lt;br>L\u1ea5y m\u1ed9t v\u00ed d\u1ee5 tr\u1ef1c quan, m\u1ed9t doanh nghi\u1ec7p cung c\u1ea5p kh\u00f3a h\u1ecdc To\u00e1n (cho tr\u1ebb t\u1eeb 8-15 tu\u1ed5i) nh\u01b0ng thay v\u00ec \u0111i theo c\u00e1ch l\u00e0m c\u1ee7a c\u00e1c trung t\u00e2m d\u1ea1y th\u00eam th\u00f4ng th\u01b0\u1eddng, h\u1ecd th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u v\u00e0 th\u1ea5y r\u1eb1ng ng\u00e0y c\u00e0ng nhi\u1ec1u ph\u1ee5 huynh mu\u1ed1n con m\u00ecnh h\u1ecdc t\u1eadp vui v\u1ebb thay v\u00ec h\u1ecdc t\u1eadp \u00e9p bu\u1ed9c.&lt;br>&lt;br>V\u00e0 theo khoa h\u1ecdc, khi vui v\u1ebb, tr\u1ebb h\u1ee9ng th\u00fa h\u01a1n, t\u00edch c\u1ef1c tham gia h\u01a1n v\u00e0o b\u00e0i gi\u1ea3ng, coi vi\u1ec7c h\u1ecdc l\u00e0 \u0111i\u1ec1u th\u00fa v\u1ecb. T\u1eeb \u0111\u00f3 n\u00e2ng cao kh\u1ea3 n\u0103ng t\u1ef1 h\u1ecdc, s\u00e1ng t\u1ea1o. &lt;br>&lt;br>D\u1ef1a v\u00e0o \u0111\u00f3, h\u1ecd quy\u1ebft \u0111\u1ecbnh c\u1ea3i ti\u1ebfn ph\u01b0\u01a1ng ph\u00e1p d\u1ea1y h\u1ecdc, th\u00eam c\u00e1c t\u00ecnh hu\u1ed1ng th\u00fa v\u1ecb, h\u00e0i h\u01b0\u1edbc, \u1ee9ng d\u1ee5ng to\u00e1n trong th\u1ef1c t\u1ebf \u0111\u1eddi s\u1ed1ng. Sau \u0111\u00f3 t\u1ea1o kh\u1ea9u hi\u1ec7u \\\"&lt;strong>H\u1ecdc l\u00e0 ph\u1ea3i vui!&lt;\/strong>\\\" v\u00e0 t\u0103ng c\u01b0\u1eddng truy\u1ec1n b\u00e1 ch\u00fang thay v\u00ec qu\u1ea3ng c\u00e1o \\\"Th\u1ea7y A, gi\u1ea3ng vi\u00ean \u0110H KHTN\\\", \\\"Th\u1ea7y B, kinh nghi\u1ec7m 20 d\u1ea1y \u0111\u1ed9i tuy\u1ec3n qu\u1ed1c gia\\\".&lt;br>&lt;br>K\u1ebft qu\u1ea3 h\u1ecd thu h\u00fat \u0111\u01b0\u1ee3c nh\u00f3m ph\u1ee5 huynh c\u1ea5p ti\u1ebfn \u0111\u0103ng k\u00fd cho con tham gia thay v\u00ec \u0111\u0103ng k\u00fd h\u1ecdc trung t\u00e2m h\u1ecdc th\u00eam th\u00f4ng th\u01b0\u1eddng.&lt;br>&lt;br>Khi \u0111\u00f3:&lt;br>+ M\u1ee5c \u0111\u00edch chuy\u1ec3n t\u1eeb h\u1ecdc To\u00e1n \u0111\u1ec3 n\u00e2ng cao \u0111i\u1ec3m To\u00e1n \u1edf tr\u01b0\u1eddng sang m\u1ee5c \u0111\u00edch gi\u00fap tr\u1ebb h\u1ecdc c\u00e1ch \\\"t\u1ef1 h\u1ecdc\\\", h\u1ecdc c\u00e1ch \\\"s\u00e1ng t\u1ea1o\\\", truy\u1ec1n c\u1ea3m h\u1ee9ng trong h\u1ecdc t\u1eadp.&lt;br>+ Kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, thu h\u00fat t\u1ed1t h\u01a1n v\u00e0 khi\u1ebfn ph\u1ee5 huynh kh\u00f4ng th\u1ec3 so s\u00e1nh gi\u00e1&lt;br>+ T\u1eadp trung ph\u1ee5 huynh v\u00e0o ph\u01b0\u01a1ng ph\u00e1p thay v\u00ec PR h\u1ed3 s\u01a1 th\u1ea7y, c\u00f4&lt;br>+ Kh\u1ea3 n\u0103ng \u0111\u1ecbnh gi\u00e1 cao h\u01a1n, doanh thu cao h\u01a1n v\u00ec gi\u00fap ph\u1ee5 huynh hi\u1ec3u ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap tr\u1ebb t\u1ef1 \u1ee9ng d\u1ee5ng sang c\u00e1c m\u00f4n h\u1ecdc kh\u00e1c (h\u1ecdc 1 \u0111\u01b0\u1ee3c 10)\"}}]}<\/script><div class=\"wpsp-faq__wrap wpsp-buttons-layout-wrap\">\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-7f3a7985\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">Th\u1ebf n\u00e0o l\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng ngu\u1ed3n l\u1ef1c \u0111\u1ec3 th\u00fac \u0111\u1ea9y <strong>h\u00ecnh th\u00e0nh nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong> trong t\u00e2m tr\u00ed nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-99738e57\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u1ed1n th\u1eddi gian kh\u00f4ng?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>Th\u01b0\u01a1ng hi\u1ec7u g\u1eafn li\u1ec1n v\u1edbi doanh nghi\u1ec7p. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ho\u1ea1t \u0111\u1ed9ng xuy\u00ean su\u1ed1t trong qu\u00e1 t\u1ed3n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p, \u0111\u00e2y l\u00e0 c\u00f4ng vi\u1ec7c d\u00e0i h\u1ea1n kh\u00f4ng c\u00f3 \u0111i\u1ec3m d\u1eebng.<br><br>Tuy nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y k\u1ebft qu\u1ea3 r\u00f5 r\u00e0ng ngay khi b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u00e0i b\u1ea3n.<\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-bd7ba49c\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u1ed1n chi ph\u00ed kh\u00f4ng?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m chu\u1ed7i c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c nhau v\u00e0 c\u1ea7n c\u00f3 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n. T\u00f9y theo quy m\u00f4, m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p m\u00e0 \u0111\u1ea7u t\u01b0 chi ph\u00ed x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p.<br><br>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i \u0111\u1ea7u t\u01b0 nhi\u1ec1u ti\u1ec1n b\u1ea1c, s\u00e1ng t\u1ea1o m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i.<\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-9074939d\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m nh\u1eefng g\u00ec, m\u1ea5y giai \u0111o\u1ea1n?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m r\u1ea5t nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng, tuy nhi\u00ean g\u1ed9p ch\u00fang v\u00e0o th\u00e0nh 5 giai \u0111o\u1ea1n:<br><br>+ <strong>Giai \u0111o\u1ea1n 1<\/strong>: Th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u \u0111\u1ec3 t\u00ecm ra gi\u1ea3i ph\u00e1p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p<br>+ <strong>Giai \u0111o\u1ea1n 2<\/strong>: X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, c\u1ee5 th\u1ec3 h\u00f3a gi\u1ea3i ph\u00e1p sau khi th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u<br>+ <strong>Giai \u0111o\u1ea1n 3<\/strong>: Kh\u1edfi t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u, thi\u1ebft k\u1ebf logo, nh\u1eadn di\u1ec7n v\u00e0 c\u00e1c t\u00e0i s\u1ea3n kinh doanh kh\u00e1c: Website, \u1ea5n ph\u1ea9m marketing, nh\u1eadn di\u1ec7n bao b\u00ec, \u0111i\u1ec3m b\u1ea3n &#8230;<br>+ <strong>Giai \u0111o\u1ea1n 4<\/strong>: Tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng, \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng nh\u1eb1m x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb, nh\u1eadn th\u1ee9c trong t\u00e2m tr\u00ed h\u1ecd<br>+ <strong>Giai \u0111o\u1ea1n 5<\/strong>: Th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u<\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-b0ba6df2\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">Doanh nghi\u1ec7p m\u1edbi, nh\u1ecf th\u00ec x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>Doanh nghi\u1ec7p nh\u1ecf, ng\u00e2n s\u00e1ch th\u1ea5p c\u00f3 ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ri\u00eang ph\u00f9 h\u1ee3p. \u0110\u00e2y l\u00e0 nh\u1eefng g\u1ee3i \u00fd:<br><br>1. Nh\u1eafm m\u1ee5c ti\u00eau nh\u1ecf<br>2. Nh\u1eafm \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3, th\u1ecb tr\u01b0\u1eddng ng\u00e1ch<br>3. H\u1ecdc h\u1ecfi c\u00e1ch l\u00e0m c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u1ecf t\u01b0\u01a1ng t\u1ef1 (c\u1ea3 th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i)<br>4. \u0110\u1ea7u t\u01b0 thi\u1ebft k\u1ebf logo chuy\u00ean nghi\u1ec7p. \u0110\u00e2y l\u00e0 c\u00e1ch n\u00e2ng cao t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng ngay, ti\u1ebft ki\u1ec7m b\u1eb1ng s\u1ef1 hi\u1ec7u qu\u1ea3. B\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 thi\u1ebft k\u1ebf ho\u1ea1c thu\u00ea Sao Kim, nh\u01b0ng quan tr\u1ecdng l\u00e0 n\u00ean \u0111\u1ea7u t\u01b0 c\u1ea3 th\u1eddi gian, c\u00f4ng s\u1ee9c v\u00e0 m\u1ed9t ph\u1ea7n ng\u00e2n s\u00e1ch \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c logo chuy\u00ean nghi\u1ec7p<br>5. T\u1ef1 tri\u1ec3n khai content marketing<br>6. T\u1eadn d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i, th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a CEO, nh\u00e2n vi\u00ean<br>7. Suy ngh\u0129 v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<br><br>V\u00e0 c\u00f2n r\u1ea5t nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p v\u1edbi chi ph\u00ed th\u1ea5p c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p nh\u1ecf x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. T\u00f4i tin l\u00e0 khi b\u1ea1n \u0111\u00e3 nh\u1eadn th\u1ee9c r\u00f5 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n s\u1ebd c\u00f3 nh\u1eefng \u00fd t\u01b0\u1edfng ph\u00f9 h\u1ee3p.<\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-81fa5045\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 l\u00e0m t\u0103ng doanh thu kh\u00f4ng?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>C\u00f3. Th\u1eadm ch\u00ed l\u00e0 ngay l\u1eadp t\u1ee9c. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u00e1c \u0111\u1ed9ng v\u00e0o nh\u1eadn th\u1ee9c v\u00e0 gi\u00e1n ti\u1ebfp t\u00e1c \u0111\u1ed9ng v\u00e0o h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng (v\u00ed d\u1ee5: Mua h\u00e0ng). Do \u0111\u00f3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0m t\u0103ng doanh thu.<br><br>L\u1ea5y m\u1ed9t v\u00ed d\u1ee5 tr\u1ef1c quan, m\u1ed9t doanh nghi\u1ec7p cung c\u1ea5p kh\u00f3a h\u1ecdc To\u00e1n (cho tr\u1ebb t\u1eeb 8-15 tu\u1ed5i) nh\u01b0ng thay v\u00ec \u0111i theo c\u00e1ch l\u00e0m c\u1ee7a c\u00e1c trung t\u00e2m d\u1ea1y th\u00eam th\u00f4ng th\u01b0\u1eddng, h\u1ecd th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u v\u00e0 th\u1ea5y r\u1eb1ng ng\u00e0y c\u00e0ng nhi\u1ec1u ph\u1ee5 huynh mu\u1ed1n con m\u00ecnh h\u1ecdc t\u1eadp vui v\u1ebb thay v\u00ec h\u1ecdc t\u1eadp \u00e9p bu\u1ed9c.<br><br>V\u00e0 theo khoa h\u1ecdc, khi vui v\u1ebb, tr\u1ebb h\u1ee9ng th\u00fa h\u01a1n, t\u00edch c\u1ef1c tham gia h\u01a1n v\u00e0o b\u00e0i gi\u1ea3ng, coi vi\u1ec7c h\u1ecdc l\u00e0 \u0111i\u1ec1u th\u00fa v\u1ecb. T\u1eeb \u0111\u00f3 n\u00e2ng cao kh\u1ea3 n\u0103ng t\u1ef1 h\u1ecdc, s\u00e1ng t\u1ea1o. <br><br>D\u1ef1a v\u00e0o \u0111\u00f3, h\u1ecd quy\u1ebft \u0111\u1ecbnh c\u1ea3i ti\u1ebfn ph\u01b0\u01a1ng ph\u00e1p d\u1ea1y h\u1ecdc, th\u00eam c\u00e1c t\u00ecnh hu\u1ed1ng th\u00fa v\u1ecb, h\u00e0i h\u01b0\u1edbc, \u1ee9ng d\u1ee5ng to\u00e1n trong th\u1ef1c t\u1ebf \u0111\u1eddi s\u1ed1ng. Sau \u0111\u00f3 t\u1ea1o kh\u1ea9u hi\u1ec7u &#8220;<strong>H\u1ecdc l\u00e0 ph\u1ea3i vui!<\/strong>&#8221; v\u00e0 t\u0103ng c\u01b0\u1eddng truy\u1ec1n b\u00e1 ch\u00fang thay v\u00ec qu\u1ea3ng c\u00e1o &#8220;Th\u1ea7y A, gi\u1ea3ng vi\u00ean \u0110H KHTN&#8221;, &#8220;Th\u1ea7y B, kinh nghi\u1ec7m 20 d\u1ea1y \u0111\u1ed9i tuy\u1ec3n qu\u1ed1c gia&#8221;.<br><br>K\u1ebft qu\u1ea3 h\u1ecd thu h\u00fat \u0111\u01b0\u1ee3c nh\u00f3m ph\u1ee5 huynh c\u1ea5p ti\u1ebfn \u0111\u0103ng k\u00fd cho con tham gia thay v\u00ec \u0111\u0103ng k\u00fd h\u1ecdc trung t\u00e2m h\u1ecdc th\u00eam th\u00f4ng th\u01b0\u1eddng.<br><br>Khi \u0111\u00f3:<br>+ M\u1ee5c \u0111\u00edch chuy\u1ec3n t\u1eeb h\u1ecdc To\u00e1n \u0111\u1ec3 n\u00e2ng cao \u0111i\u1ec3m To\u00e1n \u1edf tr\u01b0\u1eddng sang m\u1ee5c \u0111\u00edch gi\u00fap tr\u1ebb h\u1ecdc c\u00e1ch &#8220;t\u1ef1 h\u1ecdc&#8221;, h\u1ecdc c\u00e1ch &#8220;s\u00e1ng t\u1ea1o&#8221;, truy\u1ec1n c\u1ea3m h\u1ee9ng trong h\u1ecdc t\u1eadp.<br>+ Kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, thu h\u00fat t\u1ed1t h\u01a1n v\u00e0 khi\u1ebfn ph\u1ee5 huynh kh\u00f4ng th\u1ec3 so s\u00e1nh gi\u00e1<br>+ T\u1eadp trung ph\u1ee5 huynh v\u00e0o ph\u01b0\u01a1ng ph\u00e1p thay v\u00ec PR h\u1ed3 s\u01a1 th\u1ea7y, c\u00f4<br>+ Kh\u1ea3 n\u0103ng \u0111\u1ecbnh gi\u00e1 cao h\u01a1n, doanh thu cao h\u01a1n v\u00ec gi\u00fap ph\u1ee5 huynh hi\u1ec3u ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap tr\u1ebb t\u1ef1 \u1ee9ng d\u1ee5ng sang c\u00e1c m\u00f4n h\u1ecdc kh\u00e1c (h\u1ecdc 1 \u0111\u01b0\u1ee3c 10)<\/p><\/span><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">T\u1ed5ng k\u1ebft v\u1ec1 Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Nh\u01b0 v\u1eady, trong b\u00e0i vi\u1ebft n\u00e0y Sao Kim \u0111\u00e3 chia s\u1ebb cho b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec, c\u00e1c th\u00e0nh ph\u1ea7n c\u1ea5u th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u, hi\u1ec7u qu\u1ea3 m\u00e0 n\u00f3 mang l\u1ea1i v\u00e0 l\u00fd do n\u00ean \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00fang \u0111\u1eafn.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Nh\u1eefng \u0111i\u1ec1u c\u1ea7n nh\u1edb:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\" style=\"font-size:18px\"><li>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1ch b\u1ea1n bi\u1ebfn c\u00f4ng ty c\u1ee7a m\u00ecnh tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u, \u0111\u1ecbnh h\u00ecnh nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li><li>Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh t\u1eeb 7 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n. N\u00f3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn l\u1ee3i nhu\u1eadn.<\/li><li>Vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 cho ph\u00e9p b\u1ea1n thu h\u00fat kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n v\u1edbi chi ph\u00ed marketing th\u1ea5p h\u01a1n, \u0111\u1ed3ng th\u1eddi c\u00f3 th\u1ec3 \u0111\u1ecbnh gi\u00e1 cao h\u01a1n cho c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/li><li>Th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t gi\u00fap b\u00e1n h\u00e0ng su\u00f4n s\u1ebb h\u01a1n, t\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng gi\u00e1 tr\u1ecb doanh nghi\u1ec7p.<\/li><li>&#8230;<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Khi b\u1ea1n \u0111\u00e3 hi\u1ec3u r\u00f5 <strong>th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec<\/strong>, \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u01b0 th\u1ebf n\u00e0o th\u00ec c\u00e1c h\u00e0nh \u0111\u1ed9ng ti\u1ebfp theo s\u1ebd r\u00f5 r\u00e0ng v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n theo th\u1eddi gian.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color\"><em>&gt; \u0110\u0103ng k\u00fd <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/tu-van-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><span style=\"color:#004dda\" class=\"has-inline-color\">T\u01b0 v\u1ea5n Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/span><\/strong><\/a> ngay, n\u1ebfu b\u1ea1n \u0111ang c\u1ea7n s\u1ef1 h\u1ed7 tr\u1ee3 &amp; \u0111\u1ed3ng h\u00e0nh trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. V\u1edbi kinh nghi\u1ec7m ph\u1ee5c v\u1ee5 cho h\u00e0ng tr\u0103m doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam, Sao Kim cam k\u1ebft cung c\u1ea5p s\u1ef1 h\u1ed7 tr\u1ee3 t\u1ed1t nh\u1ea5t cho b\u1ea1n.<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\"><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\"><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\"><strong><span style=\"color:#004dda\" class=\"has-inline-color\">Blog Sao Kim<\/span><\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\"><strong><span style=\"color:#004dda\" class=\"has-inline-color\">C\u1ea9m Nang Sao Kim<\/span><\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\"><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><span style=\"color:#004dda\" class=\"has-inline-color\">Sao Kim Branding<\/span><\/strong><\/a><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\"><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><span style=\"color:#004dda\" class=\"has-inline-color\">Sao Kim Branding<\/span><\/strong><\/a><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">#SaoKim #SaoKimBranding #ThuongHieuLaGi #XayDungThuongHieu #Brand #Branding<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? &#8211; \u0111\u00f3 l\u00e0 c\u00e2u h\u1ecfi c\u01a1 b\u1ea3n nh\u01b0ng l\u1ea1i mang \u00fd ngh\u0129a l\u1edbn. Ai c\u0169ng bi\u1ebft nh\u01b0ng kh\u00f4ng ph\u1ea3i ai c\u0169ng hi\u1ec3u \u0111\u00fang v\u00e0 \u0111\u1ee7. C\u00f9ng Sao Kim t\u00ecm hi\u1ec3u chi ti\u1ebft ngay v\u1ec1 &#8220;Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?&#8221;<\/p>\n","protected":false},"author":24,"featured_media":6536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-6466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":1283,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/6466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=6466"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/6466\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/6536"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=6466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=6466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=6466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}