{"id":6493,"date":"2021-06-18T05:36:15","date_gmt":"2021-06-18T05:36:15","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=6493"},"modified":"2021-06-18T09:41:33","modified_gmt":"2021-06-18T09:41:33","slug":"xay-dung-thuong-hieu-viet","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/ban-tin-sao-kim\/xay-dung-thuong-hieu-viet\/","title":{"rendered":"[B\u00e1o C\u00f4ng Lu\u1eadn] COVID-19: C\u01a1 h\u1ed9i \u0111\u1ec3 Doanh nghi\u1ec7p Vi\u1ec7t x\u00e2y d\u1ef1ng l\u1ea1i Th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n<p><em>B\u00e0i ph\u1ecfng v\u1ea5n c\u1ee7a ph\u00f3ng vi\u00ean B\u00e1o C\u00f4ng Lu\u1eadn v\u1edbi \b\u00f4ng Nguy\u1ec5n Thanh Tu\u1ea5n, CEO SaoKim Group \u0111\u01b0\u1ee3c \u0111\u0103ng tr\u00ean phi\u00ean b\u1ea3n \u0111\u1eb7c bi\u1ec7t k\u1ef7 ni\u1ec7m 25 n\u0103m th\u00e0nh l\u1eadp b\u00e1o C\u00f4ng Lu\u1eadn, c\u01a1 quan trung \u01b0\u01a1ng c\u1ee7a H\u1ed9i Nh\u00e0 B\u00e1o. Sao Kim tr\u00edch gi\u1edbi thi\u1ec7u d\u01b0\u1edbi \u0111\u00e2y.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/covid-19-co-hoi-xay-dung-thuong-hieu-viet.jpg\" alt=\"[B\u00e1o C\u00f4ng Lu\u1eadn] COVID-19: C\u01a1 h\u1ed9i \u0111\u1ec3 Doanh nghi\u1ec7p Vi\u1ec7t x\u00e2y d\u1ef1ng l\u1ea1i Th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-6502\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/covid-19-co-hoi-xay-dung-thuong-hieu-viet.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/covid-19-co-hoi-xay-dung-thuong-hieu-viet-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/covid-19-co-hoi-xay-dung-thuong-hieu-viet-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Sau h\u01a1n 20 n\u0103m \u0111\u1ea9y m\u1ea1nh ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia, nh\u00ecn chung, c\u00e1c&nbsp;<strong>Th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t<\/strong>&nbsp;v\u1eabn c\u00f2n \u201cl\u00e9p\u201d v\u1ebf tr\u00ean th\u1ebf gi\u1edbi. Th\u1eadm ch\u00ed, ngay tr\u00ean \u201cs\u00e2n nh\u00e0\u201d, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh c\u1ee7a s\u1ea3n ph\u1ea9m \u201cmade in Vi\u1ec7t Nam\u201d c\u00f2n thua \u0111au so v\u1edbi s\u1ea3n ph\u1ea9m nh\u1eadp ngo\u1ea1i.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Trong h\u01a1n 20 n\u0103m qua, Ch\u00ednh ph\u1ee7, B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng c\u00f9ng nhi\u1ec1u B\u1ed9, ng\u00e0nh, doanh nghi\u1ec7p trong n\u01b0\u1edbc \u0111\u00e3 c\u00f3 nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh, ch\u00ednh s\u00e1ch nh\u1eb1m qu\u1ea3ng b\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m Vi\u1ec7t Nam, \u0111\u01b0\u1ee3c g\u1eafn th\u01b0\u01a1ng hi\u1ec7u \u201cMade in Vi\u1ec7t Nam\u201d, kh\u00f4ng ch\u1ec9 trong n\u01b0\u1edbc m\u00e0 c\u00f2n \u201cXu\u1ea5t kh\u1ea9u\u201d th\u01b0\u01a1ng hi\u1ec7u ra th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Th\u1ef1c t\u1ebf, m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam \u0111\u00e3 c\u00f3 vang danh kh\u1eafp n\u0103m ch\u00e2u, nh\u01b0 C\u00e0 ph\u00ea Trung Nguy\u00ean, Viettel hay Vinamilk. Tuy nhi\u00ean, nh\u00ecn chung, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t v\u1eabn c\u00f2n \u201cl\u00e9p\u201d v\u1ebf tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Th\u1eadm ch\u00ed, ngay tr\u00ean \u201cs\u00e2n nh\u00e0\u201d, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh c\u1ee7a s\u1ea3n ph\u1ea9m \u201cMade in Vi\u1ec7t Nam\u201d c\u00f2n thua \u0111au so v\u1edbi s\u1ea3n ph\u1ea9m nh\u1eadp ngo\u1ea1i.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Trao \u0111\u1ed5i v\u1edbi ph\u00f3ng vi\u00ean B\u00e1o Nh\u00e0 b\u00e1o v\u00e0 C\u00f4ng lu\u1eadn, \u00f4ng Nguy\u1ec5n Thanh Tu\u1ea5n, CEO C\u00f4ng ty CP t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u Sao Kim nh\u1eadn \u0111\u1ecbnh:<\/p>\n\n\n\n<p class=\"has-text-align-center has-black-color has-text-color\" style=\"font-size:18px\"><em>\u201cVi\u1ec7c c\u00e1c s\u1ea3n ph\u1ea9m Vi\u1ec7t l\u00e9p v\u1ebf so v\u1edbi h\u00e0ng nh\u1eadp kh\u1ea9u, l\u00e0 do kh\u00e2u ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a t\u1ed1t.\u201d<\/em><\/p>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\"><strong>1. Th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t: L\u00e9p v\u1ebf tr\u00ean th\u1ebf gi\u1edbi, thua \u0111au tr\u00ean s\u00e2n nh\u00e0<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"900\" height=\"604\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/thuong-hieu-viet-thua-tren-san-nha.png\" alt=\"Th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t thua tr\u00ean s\u00e2n nh\u00e0\" class=\"wp-image-6545\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/thuong-hieu-viet-thua-tren-san-nha.png 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/thuong-hieu-viet-thua-tren-san-nha-300x201.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/thuong-hieu-viet-thua-tren-san-nha-768x515.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size\"><strong>PV: M\u1ed9t s\u1ed1 \u00fd ki\u1ebfn cho r\u1eb1ng, th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t v\u1eeba thi\u1ebfu l\u1ea1i v\u1eeba y\u1ebfu, r\u1ea5t kh\u00f3 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u1ebf gi\u1edbi. Th\u1ef1c t\u1ebf cho th\u1ea5y, khi s\u1ea3n ph\u1ea9m Vi\u1ec7t xu\u1ea5t kh\u1ea9u, nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 kh\u00f4ng th\u1ec3 b\u1ea3o v\u1ec7 \u0111\u01b0\u1ee3c ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd g\u00e2y d\u1ef1ng. \u00d4ng c\u00f3 quan \u0111i\u1ec3m th\u1ebf n\u00e0o v\u1ec1 \u00fd ki\u1ebfn tr\u00ean?<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Tr\u00ean th\u1ef1c t\u1ebf, Vi\u1ec7t Nam kh\u00f4ng h\u1ec1 thi\u1ebfu c\u00e1c th\u01b0\u01a1ng hi\u1ec7u do ng\u01b0\u1eddi Vi\u1ec7t l\u00e0m ch\u1ee7. B\u1eb1ng ch\u1ee9ng l\u00e0 n\u0103m ngo\u00e1i, c\u1ea3 n\u01b0\u1edbc c\u00f3 h\u01a1n 70.000 nh\u00e3n hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00fd t\u1ea1i C\u1ee5c S\u1edf h\u1eefu Tr\u00ed tu\u1ec7, con s\u1ed1 n\u00e0y t\u0103ng \u0111\u1ec1u kho\u1ea3ng 10% m\u1ed7i n\u0103m.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Tuy nhi\u00ean, v\u1ec1 n\u0103ng l\u1ef1c c\u1ea1nh tranh, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t \u0111ang l\u00e9p v\u1ebf so v\u1edbi h\u00e0ng nh\u1eadp kh\u1ea9u l\u00e0 \u0111\u00fang.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">T\u00f4i l\u1ea5y v\u00ed d\u1ee5, nhi\u1ec1u n\u00f4ng s\u1ea3n c\u1ee7a Vi\u1ec7t Nam khi xu\u1ea5t kh\u1ea9u sang c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00f3 t\u00ednh nh\u01b0 Nh\u1eadt B\u1ea3n, M\u1ef9 hay Ch\u00e2u \u00c2u ph\u1ea3i \u201cm\u01b0\u1ee3n\u201d th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a n\u01b0\u1edbc ngo\u00e0i, trong \u0111\u00f3, ph\u1ea7n nhi\u1ec1u l\u00e0 \u201cm\u01b0\u1ee3n\u201d th\u01b0\u01a1ng hi\u1ec7u Th\u00e1i Lan m\u1edbi \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n xu\u1ea5t kh\u1ea9u.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">B\u00ean c\u1ea1nh \u0111\u00f3, nh\u1eadn th\u1ee9c v\u1ec1 b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t c\u00f2n k\u00e9m.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">B\u1eb1ng ch\u1ee9ng m\u1edbi nh\u1ea5t l\u00e0 vi\u1ec7c s\u1ea3n ph\u1ea9m g\u1ea1o ngon nh\u1ea5t th\u1ebf gi\u1edbi n\u0103m 2019 \u2013 ST25 c\u1ee7a Vi\u1ec7t Nam, b\u1ecb m\u1ed9t doanh nghi\u1ec7p nhanh ch\u00e2n \u0111\u0103ng k\u00fd th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i M\u1ef9, \u00dac. T\u1ea1i nhi\u1ec1u n\u01b0\u1edbc trong \u0111\u00f3 c\u00f3 \u00dac, vi\u1ec7c \u0111\u0103ng k\u00fd b\u1ea3n quy\u1ec1n ph\u1ee5 thu\u1ed9c v\u00e0o y\u1ebfu t\u1ed1 ai nhanh ch\u00e2n tr\u01b0\u1edbc th\u00ec \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00fd tr\u01b0\u1edbc.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/en\/blog\/wp-content\/uploads\/2021\/06\/gao-st25-bi-doanh-nghiep-nuoc-ngoai-dang-ky-thuong-hieu.jpg.webp\" alt=\"\" class=\"wp-image-330058\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">V\u00ec v\u1eady, trong tr\u01b0\u1eddng h\u1ee3p x\u1ea5u nh\u1ea5t, ch\u00ednh quy\u1ec1n \u00dac \/ M\u1ef9 \u0111\u1ed3ng k\u00fd cho doanh nghi\u1ec7p \u0111\u0103ng k\u00fd th\u01b0\u01a1ng hi\u1ec7u g\u1ea1o ST25, th\u00ec Vi\u1ec7t Nam s\u1ebd \u201cm\u1ea5t tr\u1eafng\u201d th\u01b0\u01a1ng hi\u1ec7u n\u00e0y.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Theo t\u00f4i, c\u00f3 nhi\u1ec1u nguy\u00ean nh\u00e2n d\u1eabn t\u1edbi th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t c\u00f3 s\u1ee9c c\u1ea1nh tranh k\u00e9m tr\u00ean tr\u01b0\u1eddng qu\u1ed1c t\u1ebf:<\/p>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\" style=\"font-size:18px\"><li><strong><em>Th\u1ee9 nh\u1ea5t<\/em><\/strong>, Vi\u1ec7t Nam m\u1edbi th\u1ef1c s\u1ef1 m\u1edf c\u1eeda h\u1ed9i nh\u1eadp trong h\u01a1n 20 n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a c\u00f3 \u0111i\u1ec1u ki\u1ec7n c\u1ecd s\u00e1t v\u1edbi th\u1ef1c t\u1ebf th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i.<\/li><li><strong><em>Th\u1ee9 hai<\/em><\/strong>, Vi\u1ec7t Nam kh\u00f4ng ph\u1ea3i l\u00e0 qu\u1ed1c gia s\u1eed d\u1ee5ng ti\u1ebfng Anh, n\u00ean c\u00e1c r\u00e0o c\u1ea3n ng\u00f4n ng\u1eef c\u0169ng l\u00e0m gi\u1ea3m m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t.<\/li><li><strong><em>Th\u1ee9 ba<\/em><\/strong>, c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t \u0111a ph\u1ea7n c\u00f3 quy m\u00f4 v\u1eeba v\u00e0 nh\u1ecf, ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf cho n\u00ean vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eb7c bi\u1ec7t chi ph\u00ed cho vi\u1ec7c b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u ra n\u01b0\u1edbc ngo\u00e0i r\u1ea5t h\u1ea1n ch\u1ebf.<\/li><\/ul>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">C\u0169ng ch\u00ednh v\u00ec l\u00e0m kh\u00f4ng t\u1ed1t kh\u00e2u b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u, n\u00ean c\u00e1c s\u1ea3n ph\u1ea9m g\u1eafn m\u00e1c \u201cMade in Vi\u1ec7t Nam\u201d kh\u00f4ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf v\u00e0 s\u1ebd c\u00f3 thi\u1ec7t h\u1ea1i r\u1ea5t l\u1edbn n\u1ebfu c\u00f3 tranh ch\u1ea5p x\u1ea3y ra.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Ngo\u00e0i ra, c\u00f2n m\u1ed9t s\u1ed1 r\u1ee7i ro kh\u00e1c khi b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng t\u1ed1t, \u0111\u00f3 l\u00e0 s\u1ea3n ph\u1ea9m d\u1ec5 b\u1ecb l\u00e0m nh\u00e1i, l\u00e0m gi\u1ea3, kh\u00f3 l\u00e0m truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u, nguy c\u01a1 m\u1ea5t th\u1ecb tr\u01b0\u1eddng, m\u1ea5t nh\u00e3n hi\u1ec7u, \u2026<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size\"><em>&gt; V\u00ec v\u1eady, n\u1ebfu b\u1ea1n mu\u1ed1n b\u1eaft \u0111\u1ea7u kinh doanh hay ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, b\u1ea1n c\u1ea7n ph\u1ea3i suy ngh\u0129 v\u1ec1 vi\u1ec7c&nbsp;<strong><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/dang-ky-ban-quyen-tac-gia\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"color:#004dda\" class=\"has-inline-color\">\u0110\u0103ng k\u00fd b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/a><\/strong>&nbsp;ngay n\u1ebfu kh\u00f4ng mu\u1ed1n \u201cC\u00f4ng d\u00e3 tr\u00e0ng\u201d<\/em><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size\"><strong>PV: Kh\u00f4ng ch\u1ec9 thi\u1ebfu n\u0103ng l\u1ef1c c\u1ea1nh tranh tr\u00ean tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t c\u00f2n thua \u0111au tr\u00ean s\u00e2n nh\u00e0. Theo \u00f4ng, l\u00fd do hi\u1ec7n h\u1eefu n\u1eb1m \u1edf \u0111\u00e2u?<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">T\u1ea1i Vi\u1ec7t Nam, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 r\u1ea5t b\u00e0i b\u1ea3n, t\u1eeb vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, th\u1ea5u hi\u1ec3u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ebfn \u0111\u01b0a ra \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 truy\u1ec1n th\u00f4ng c\u1ef1c k\u1ef3 b\u00e0i b\u1ea3n \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Theo nghi\u00ean c\u1ee9u c\u1ee7a t\u00f4i, c\u00e1c doanh nghi\u1ec7p ngo\u1ea1i chi t\u1eeb 10% \u2013 30% t\u1ed5ng doanh thu h\u00e0ng n\u0103m \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, l\u00e0m marketing, l\u00e0m truy\u1ec1n th\u00f4ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Trong \u0111\u00f3, nh\u00f3m ng\u00e0nh ti\u00eau d\u00f9ng (FMCG) chi nhi\u1ec1u ti\u1ec1n \u0111\u1ec3 l\u00e0m th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t, c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua 30% t\u1ed5ng doanh thu.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">D\u0129 nhi\u00ean, khi h\u1ecd chi nhi\u1ec1u ti\u1ec1n \u0111\u1ec3 l\u00e0m th\u01b0\u01a1ng hi\u1ec7u, r\u00f5 r\u00e0ng s\u1ebd c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft t\u1edbi v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">T\u00f4i l\u1ea5y v\u00ed d\u1ee5, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 \u0103n nhanh qu\u1ed1c t\u1ebf nh\u01b0 KFC hay Lotteria khi v\u00e0o Vi\u1ec7t Nam, h\u1ecd nghi\u00ean c\u1ee9u r\u1ea5t k\u1ef9 th\u00f3i quen \u0103n u\u1ed1ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t v\u00e0 h\u1ecd cho ra d\u00f2ng s\u1ea3n ph\u1ea9m c\u01a1m \u0103n k\u00e8m v\u1edbi g\u00e0 r\u00e1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/en\/blog\/wp-content\/uploads\/2021\/06\/xay-dung-thuong-hieu-kfc-nghien-cuu-ky-thi-truong-viet.jpg.webp\" alt=\"\" class=\"wp-image-330062\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Vi\u1ec7t Nam c\u0169ng l\u00e0 th\u1ecb tr\u01b0\u1eddng duy nh\u1ea5t c\u00f3 d\u00f2ng s\u1ea3n ph\u1ea9m n\u00e0y. Nh\u1edd v\u00e0o y\u1ebfu t\u1ed1 \u0111\u00e1nh tr\u00f9ng t\u00e2m l\u00fd th\u1ecb tr\u01b0\u1eddng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong n\u01b0\u1edbc c\u00f3 thi\u1ec7n c\u1ea3m nhi\u1ec1u v\u1edbi c\u00e1c doanh nghi\u1ec7p ngo\u1ea1i.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Ng\u01b0\u1ee3c l\u1ea1i, \u1edf ph\u00eda doanh nghi\u1ec7p Vi\u1ec7t v\u1edbi r\u1ea5t \u00edt ngu\u1ed3n l\u1ef1c, \u00edt \u0111\u1ea7u t\u01b0 nghi\u00ean c\u1ee9u v\u00e0 thi\u1ebfu ho\u1ea1ch \u0111\u1ecbnh v\u1ec1 truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u n\u00ean th\u1ef1c t\u1ebf d\u00f9 c\u00f3 l\u1ee3i th\u1ebf s\u00e2n nh\u00e0, hi\u1ec3u v\u0103n h\u00f3a v\u00e0 con ng\u01b0\u1eddi nh\u01b0ng l\u1ea1i kh\u00f3 gi\u00e0nh \u0111\u01b0\u1ee3c chi\u1ebfn th\u1eafng.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size\"><strong>PV: Vi\u1ec7c c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u y\u1ebfu k\u00e9m \u0111\u00e3 t\u00e1c \u0111\u1ed9ng th\u1ebf n\u00e0o t\u1edbi th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia tr\u00ean tr\u01b0\u1eddng qu\u1ed1c t\u1ebf?<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n nay ng\u00e0y c\u00e0ng \u0111\u00f3ng vai tr\u00f2 to l\u1edbn trong kinh doanh. Trong chu\u1ed7i gi\u00e1 tr\u1ecb th\u00ec nghi\u00ean c\u1ee9u ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ph\u1ea7n c\u00f3 gi\u00e1 tr\u1ecb l\u1edbn nh\u1ea5t. Trong khi \u0111\u00f3 ph\u1ea7n s\u1ea3n xu\u1ea5t c\u00f3 gi\u00e1 tr\u1ecb r\u1ea5t nh\u1ecf.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng khi Nike b\u00e1n m\u1ed9t \u0111\u00f4i gi\u00e0y th\u00ec ph\u1ea7n m\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t gia c\u00f4ng cho h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c ch\u01b0a t\u1edbi 10%, trong khi \u0111\u00f3 chi ph\u00ed th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u1eeb 10-15% v\u00e0 c\u00f2n l\u1ea1i 70% l\u00e0 chi ph\u00ed l\u01b0u th\u00f4ng b\u00e1n h\u00e0ng. N\u1ebfu ch\u1ec9 t\u1eadp trung v\u00e0o s\u1ea3n xu\u1ea5t gia c\u00f4ng, c\u00e1c c\u00f4ng ty Vi\u1ec7t Nam ch\u1ec9 thu \u0111\u01b0\u1ee3c nh\u1eefng ph\u1ea7n l\u1ee3i nhu\u1eadn r\u1ea5t nh\u1ecf.<\/p>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\"><strong>2. \u0110\u1ea1i d\u1ecbch Covid-19: C\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p Vi\u1ec7t x\u00e2y d\u1ef1ng l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"901\" height=\"604\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/co-hoi-xay-dung-lai-thuong-hieu-viet.png\" alt=\"Covid-19: C\u01a1 h\u1ed9i x\u00e2y d\u1ef1ng l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t m\u1ea1nh m\u1ebd h\u01a1n\" class=\"wp-image-6546\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/co-hoi-xay-dung-lai-thuong-hieu-viet.png 901w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/co-hoi-xay-dung-lai-thuong-hieu-viet-300x201.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/co-hoi-xay-dung-lai-thuong-hieu-viet-768x515.png 768w\" sizes=\"(max-width: 901px) 100vw, 901px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size\"><strong>PV: \u0110\u1ea1i d\u1ecbch Covid-19 \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng s\u00e2u r\u1ed9ng t\u1edbi n\u1ec1n kinh t\u1ebf, m\u1ed9t s\u1ed1 ng\u00e0nh ngh\u1ec1 nh\u01b0 xu\u1ea5t nh\u1eadp kh\u1ea9u, b\u1ea5t \u0111\u1ed9ng s\u1ea3n hay du l\u1ecbch ch\u1ecbu thi\u1ec7t h\u1ea1i n\u1eb7ng nh\u1ea5t. Tuy nhi\u00ean, \u0111\u1ea1i d\u1ecbch Covid-19 l\u1ea1i l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t \u201c\u0111\u1eadp \u0111i x\u00e2y m\u1edbi\u201d, nh\u1ea5t l\u00e0 vi\u1ec7c \u0111\u1ed5i m\u1edbi th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y c\u00f3 \u0111\u00fang kh\u00f4ng, th\u01b0a \u00f4ng?<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">T\u00f4i cho r\u1eb1ng, \u0111\u1ea1i d\u1ecbch \u0111ang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ea5t c\u1ea3 ch\u00fang ta m\u1ed9t c\u00e1ch r\u1ea5t n\u1eb7ng n\u1ec1.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">\u0110\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p Vi\u1ec7t m\u00e0 trong s\u1ed1 \u0111\u00f3 h\u1ea7u h\u1ebft l\u00e0 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, kh\u00f4ng \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 ch\u1ed1ng ch\u1ecdi v\u1edbi c\u01a1n kh\u1ee7ng ho\u1ea3ng \u0111\u00e3 kh\u00e1 l\u00e2u.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Ch\u1ec9 trong h\u01a1n 2 n\u0103m qua, g\u1ea7n 100.000 doanh nghi\u1ec7p \u0111\u00e3 ph\u1ea3i gi\u1ea3i th\u1ec3 ho\u1eb7c t\u1ea1m ng\u1eebng kinh doanh. (Theo T\u1ed5ng C\u1ee5c Th\u1ed1ng K\u00ea)<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Tuy nhi\u00ean, \u201cc\u00e1i kh\u00f3 l\u1ea1i l\u00f3 c\u00e1i kh\u00f4n\u201d, \u201ctrong nguy c\u00f3 c\u01a1\u201d l\u00e0 nh\u1eefng c\u00e2u n\u00f3i c\u00f3 \u00fd ngh\u0129a l\u00fac n\u00e0y. C\u00f3 nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 t\u1eadn d\u1ee5ng \u00e1p l\u1ef1c \u0111\u1ec3 c\u00f3 nh\u1eefng b\u01b0\u1edbc chuy\u1ec3n \u0111\u1ed5i m\u00f4 h\u00ecnh kinh doanh m\u1ea1nh m\u1ebd. \u0110\u1ed3ng th\u1eddi, h\u1ecd \u201c\u0111\u1eadp \u0111i x\u00e2y l\u1ea1i\u201d th\u01b0\u01a1ng hi\u1ec7u, ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi giai \u0111o\u1ea1n m\u1edbi.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size\"><strong>PV: Theo \u00f4ng, \u0111\u1ec3 c\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh \u0111\u1ee7 s\u1ee9c ch\u1ed1ng ch\u1ecdi v\u1edbi d\u1ecbch b\u1ec7nh, doanh nghi\u1ec7p ph\u1ea3i l\u00e0m g\u00ec?<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Theo t\u00f4i, trong th\u1eddi \u0111i\u1ec3m hi\u1ec7n nay, doanh nghi\u1ec7p ph\u1ea3i nhanh ch\u00f3ng th\u00edch nghi v\u1edbi t\u00ecnh h\u00ecnh m\u1edbi v\u00e0 t\u1eadp trung v\u00e0o 3 b\u01b0\u1edbc, bao g\u1ed3m:<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">+ Duy tr\u00ec s\u1ef1 s\u1ed1ng c\u00f2n<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">+ X\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh tinh g\u1ecdn<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">+ Chu\u1ea9n b\u1ecb n\u1ec1n t\u1ea3ng \u0111\u1ec3 b\u1ee9t ph\u00e1 sau d\u1ecbch.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, c\u00e1c doanh nghi\u1ec7p c\u1ea7n tinh g\u1ecdn l\u1ea1i doanh nghi\u1ec7p t\u1eadp trung v\u00e0o th\u1ebf m\u1ea1nh c\u1ed1t l\u00f5i v\u00e0:<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">+ R\u00e0 so\u00e1t, c\u1eaft gi\u1ea3m chi ph\u00ed l\u00e3ng ph\u00ed<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">+ T\u1ed1i \u01b0u h\u00f3a l\u1ea1i quy tr\u00ecnh s\u1ea3n xu\u1ea5t, kinh doanh<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">+ T\u0103ng c\u01b0\u1eddng c\u00e1c bi\u1ec7n ph\u00e1p gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">+ T\u0103ng hi\u1ec7u qu\u1ea3 n\u0103ng su\u1ea5t lao \u0111\u1ed9ng th\u00f4ng qua \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">+ V\u00e0 t\u0103ng tinh th\u1ea7n \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size\"><strong>PV: \u0110\u01b0\u1ee3c bi\u1ebft, ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee7a Sao Kim h\u01b0\u1edbng t\u1edbi l\u00e0 c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 l\u1edbn. T\u1ee9c l\u00e0 c\u00e1c doanh nghi\u1ec7p n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng, r\u1ea5t kh\u00f3 \u0111\u1ec3 thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd \u0111\u00e3 d\u00e0y c\u00f4ng g\u00e2y d\u1ef1ng. V\u1eady, trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng bi\u1ebfn \u0111\u1ed9ng nh\u01b0 hi\u1ec7n nay, c\u00e1c doanh nghi\u1ec7p l\u1edbn c\u00f3 c\u1ea7n \u0111\u1ed5i m\u1edbi th\u01b0\u01a1ng hi\u1ec7u?<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Tr\u01b0\u1edbc s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng, th\u1ecb hi\u1ebfu, nh\u1eadn th\u1ee9c kh\u00e1ch h\u00e0ng, c\u00e1c doanh nghi\u1ec7p l\u1edbn c\u0169ng c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i c\u00e1ch nh\u1eadn di\u1ec7n c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">V\u00ed d\u1ee5 nh\u01b0 Coca-cola hay Pepsi, sau v\u00e0i n\u0103m h\u1ecd c\u0169ng s\u1ebd thay \u0111\u1ed5i logo, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t l\u1ea7n. \u0110\u00e2y v\u1eeba l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p marketing, v\u1eeba l\u00e0 m\u1ed9t \u201cchi\u00eau tr\u00f2\u201d gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi th\u1eddi \u0111\u1ea1i m\u1edbi.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/en\/blog\/wp-content\/uploads\/2021\/06\/Logo-Coca-Cola-Qua-Cac-Thoi-Ky.jpg.webp\" alt=\"Th\u01b0\u01a1ng hi\u1ec7u Coca Cola thay \u0111\u1ed5i Logo, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u qua c\u00e1c th\u1eddi k\u1ef3\" class=\"wp-image-330056\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Logo c\u1ee7a Coca Cola qua c\u00e1c th\u1eddi k\u1ef3<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/en\/blog\/wp-content\/uploads\/2021\/06\/Logo-Pepsi-Qua-Cac-Thoi-Ky.jpg.webp\" alt=\"Th\u01b0\u01a1ng hi\u1ec7u Pepsi thay \u0111\u1ed5i Logo, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u qua c\u00e1c th\u1eddi k\u1ef3\" class=\"wp-image-330057\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Logo Pepsi qua c\u00e1c th\u1eddi k\u1ef3<\/em><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Th\u1ef1c t\u1ebf hi\u1ec7n t\u1ea1i&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><span style=\"color:#004dda\" class=\"has-inline-color\">Sao Kim<\/span><\/strong><\/a>&nbsp;hi\u1ec7n t\u1ea1i kh\u00f4ng ch\u1ec9 cung c\u1ea5p d\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf, ch\u00fang t\u00f4i cung c\u1ea5p c\u1ea3 d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n, x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng b\u1ed9 cho h\u01a1n 10000+ kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c quy m\u00f4 v\u00e0 l\u0129nh v\u1ef1c kh\u00e1c nhau, trong \u0111\u00f3 bao g\u1ed3m c\u1ea3 doanh nghi\u1ec7p l\u1edbn, th\u01b0\u01a1ng hi\u1ec7u \u0111a qu\u1ed1c gia \u0111\u1ebfn doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size\"><strong>PV: V\u1eady, c\u00f2n c\u00e1c doanh nghi\u1ec7p start-up th\u00ec sao, th\u01b0a \u00f4ng?<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\">C\u00e1c doanh nghi\u1ec7p m\u1edbi bao g\u1ed3m c\u1ea3 start-up v\u00e0 SME hi\u1ec7n nay \u0111\u01b0\u1ee3c th\u1eeba h\u01b0\u1edfng r\u1ea5t nhi\u1ec1u tri th\u1ee9c v\u1ec1 kinh doanh. B\u1eaft k\u1ecbp v\u1edbi nh\u1ecbp \u0111i\u1ec7u kinh doanh hi\u1ec7n \u0111\u1ea1i. H\u1ecd hi\u1ec3u \u0111\u01b0\u1ee3c vai tr\u00f2 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 r\u1ea5t mong mu\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0o th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p style=\"font-size:18px\">Tuy nhi\u00ean b\u1ecb h\u1ea1n ch\u1ebf v\u1ec1 ngu\u1ed3n l\u1ef1c v\u00e0 ng\u00e2n s\u00e1ch. Do \u0111\u00f3, h\u1ecd c\u1ea7n c\u00f3 l\u1ed9 tr\u00ecnh ri\u00eang trong vi\u1ec7c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p, t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p style=\"font-size:18px\">Xin ch\u00e2n th\u00e0nh c\u1ea3m \u01a1n \u00f4ng!<\/p>\n\n\n\n<p style=\"font-size:18px\">Ngu\u1ed3n: <strong>B\u00e1o C\u00f4ng Lu\u1eadn<\/strong>, b\u1ea3n \u0111\u1eb7c bi\u1ec7t ch\u00e0o m\u1eebng 25 n\u0103m th\u00e0nh l\u1eadp<\/p>\n\n\n\n<p style=\"font-size:18px\"><em>S\u1ed1 ra ng\u00e0y 16\/06\/2021<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u00e0i ph\u1ecfng v\u1ea5n c\u1ee7a ph\u00f3ng vi\u00ean B\u00e1o C\u00f4ng Lu\u1eadn v\u1edbi \b\u00f4ng Nguy\u1ec5n Thanh Tu\u1ea5n, CEO SaoKim Group \u0111\u01b0\u1ee3c \u0111\u0103ng tr\u00ean phi\u00ean b\u1ea3n \u0111\u1eb7c bi\u1ec7t k\u1ef7 ni\u1ec7m 25 n\u0103m th\u00e0nh l\u1eadp b\u00e1o C\u00f4ng Lu\u1eadn<\/p>\n","protected":false},"author":24,"featured_media":6502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-tin-sao-kim"],"acf":[],"views":172,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/6493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=6493"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/6493\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/6502"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=6493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=6493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=6493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}