{"id":6607,"date":"2021-06-26T09:41:28","date_gmt":"2021-06-26T09:41:28","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=6607"},"modified":"2023-01-06T13:43:28","modified_gmt":"2023-01-06T06:43:28","slug":"kien-truc-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/kien-truc-thuong-hieu\/","title":{"rendered":"Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u: 4 Ki\u1ec3u &#038; 3 B\u01b0\u1edbc th\u1ef1c hi\u1ec7n"},"content":{"rendered":"\n<p><strong>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ee7a b\u1ea1n c\u00f3 d\u1ec5 hi\u1ec3u \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng kh\u00f4ng? N\u1ebfu KH\u00d4NG, b\u1ea1n c\u1ea7n \u0111\u1ecdc ngay b\u00e0i vi\u1ebft ngay \u0111\u1ec3 bi\u1ebft c\u00e1ch x\u00e2y d\u1ef1ng Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng, tr\u1ef1c quan v\u00e0 d\u1ec5 ph\u00e1t tri\u1ec3n h\u01a1n.<\/p>\n\n\n\n<p>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng, tr\u1ef1c quan l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 qu\u1ea3ng c\u00e1o ch\u00e9o th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ecbnh h\u00ecnh c\u00e1ch ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u v\u1ec1 b\u1ea1n.<\/p>\n\n\n\n<p>Trong b\u00e0i \u0111\u0103ng n\u00e0y, <a href=\"https:\/\/www.saokim.com.vn\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim<\/strong><\/a> s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 <strong>ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/strong>, l\u1ee3i \u00edch c\u1ee7a n\u00f3, c\u0169ng nh\u01b0 h\u01b0\u1edbng d\u1eabn 3 b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng ki\u1ebfn \u200b\u200btr\u00fac th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng h\u01a1n cho b\u1ea1n.<\/p>\n\n\n\n<p>N\u1ed9i dung b\u00e0i vi\u1ebft n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>Ki\u1ebfn tr\u00fac Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/li><li>4 Ki\u1ec3u ki\u1ebfn \u200b\u200btr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/li><li>6 L\u1ee3i \u00edch c\u1ee7a ki\u1ebfn \u200b\u200btr\u00fac th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng<\/li><li>3 B\u01b0\u1edbc x\u00e2y d\u1ef1ng ki\u1ebfn \u200b\u200btr\u00fac th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng<\/li><li>6 Y\u1ebfu t\u1ed1 c\u1ea7n xem x\u00e9t khi x\u00e2y d\u1ef1ng ki\u1ebfn \u200b\u200btr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ec3 hi\u1ec3u \u0111\u1ea7y \u0111\u1ee7 nh\u1eefng g\u00ec ki\u1ebfn \u200b\u200btr\u00fac th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 khi\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, nhanh ch\u00f3ng&#8230;<\/p>\n\n\n\n<p>H\u00e3y \u0111i v\u00e0o ph\u1ea7n \u0111\u1ea7u ti\u00ean!<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">1. Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/Kien-Truc-Thuong-Hieu-Brand-Architect-La-Gi.jpg\" alt=\"Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?\" class=\"wp-image-6617\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/Kien-Truc-Thuong-Hieu-Brand-Architect-La-Gi.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/Kien-Truc-Thuong-Hieu-Brand-Architect-La-Gi-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/Kien-Truc-Thuong-Hieu-Brand-Architect-La-Gi-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><strong>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c danh m\u1ee5c th\u01b0\u01a1ng hi\u1ec7u, th\u01b0\u01a1ng hi\u1ec7u con, s\u1ea3n ph\u1ea9m v\u00e0 ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t c\u00f4ng ty.<\/p>\n\n\n\n<p>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 bao g\u1ed3m m\u1ed9t h\u1ec7 th\u1ed1ng t\u00edch h\u1ee3p:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>T\u00ean<\/li><li>Bi\u1ec3u t\u01b0\u1ee3ng<\/li><li>M\u00e0u s\u1eafc<\/li><li>v\u00e0 ng\u00f4n ng\u1eef tr\u1ef1c quan<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ch\u00fang l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh c\u00e1ch kh\u00e1ch h\u00e0ng nh\u00ecn nh\u1eadn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>V\u00e0 l\u00e0 c\u00e1ch d\u1ec5 nh\u1ea5t \u0111\u1ec3 h\u1ecd hi\u1ec3u doanh nghi\u1ec7p s\u1edf h\u1eefu nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u00e0o, \u0111ang cung c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 g\u00ec.<\/p>\n\n\n\n<p>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u x\u00e1c \u0111\u1ecbnh c\u1ea3 chi\u1ec1u r\u1ed9ng v\u00e0 chi\u1ec1u s\u00e2u c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 gi\u00fap t\u1ed5 ch\u1ee9c c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec3u ch\u00fang r\u00f5 r\u00e0ng h\u01a1n m\u00e0 c\u00f2n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 \u0111\u01b0\u1ee3c b\u1eb1ng c\u00e1ch chuy\u1ec3n h\u00f3a t\u1ed1i \u0111a gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u cha m\u1eb9 sang th\u01b0\u01a1ng hi\u1ec7u con.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:28px\"><strong>B\u1ea1n tin t\u01b0\u1edfng Apple th\u00ec nhi\u1ec1u kh\u1ea3 n\u0103ng b\u1ea1n s\u1ebd tin t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u con c\u1ee7a Apple (n\u1ebfu \u0111i\u1ec1u n\u00e0y l\u00e0 r\u00f5 r\u00e0ng)<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u cu\u1ed1i c\u00f9ng l\u00e0 qu\u1ea3n l\u00fd nh\u1eadn th\u1ee9c.<\/p>\n\n\n\n<p><strong>\u0110\u1ed1i v\u1edbi b\u00ean ngo\u00e0i<\/strong>: Gi\u00fap kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c b\u00ean li\u00ean quan hi\u1ec3u r\u00f5 v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><strong>\u0110\u1ed1i v\u1edbi n\u1ed9i b\u1ed9<\/strong>: \u0110\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 v\u00e0 hi\u1ec7u su\u1ea5t ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n<p>L\u1ee3i \u00edch c\u1ee7a ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng kh\u00f4ng d\u1eebng l\u1ea1i \u1edf \u0111\u00e2y.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><em>&gt; \u0110\u1ecdc ngay: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/thuong-hieu-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec<\/strong><\/a>? v\u00e0 t\u00ecm hi\u1ec3u 7 y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">2. 4 Ki\u1ec3u ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>C\u00f3 4 ki\u1ec3u Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u00f3 l\u00e0: Branded house, House of Brands, Endorsed ho\u1eb7c Hybird.<\/p>\n\n\n\n<p>H\u00e3y c\u00f9ng Sao Kim xem x\u00e9t k\u1ef9 h\u01a1n:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">Ki\u1ec3u #1: Branded house<\/h3>\n\n\n\n<p>Ki\u1ec3u ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u <strong>Branded house<\/strong> g\u1ed3m m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u con.<\/p>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u con th\u01b0\u1eddng c\u00f3 t\u00ean b\u1eb1ng:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">T\u00ean th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh + M\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>V\u00ed d\u1ee5, th\u01b0\u01a1ng hi\u1ec7u FPT bao g\u1ed3m: FPT Telecom, FPT Retail, FPT Uninversity, FPT Software, FPT Securities&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-FPT-1.jpg\" alt=\"Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a FPT\" class=\"wp-image-6524\" width=\"840\" height=\"439\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-FPT-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-FPT-1-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-FPT-1-768x402.jpg 768w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>M\u1eb9o: \u0110\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u + M\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 cho ki\u1ec3u ki\u1ebfn tr\u00fac Branded house c\u0169ng ph\u1ea3i ng\u1eafn g\u1ecdn \u0111\u1ec3 d\u1ec5 d\u00e0ng ph\u00e1t \u00e2m, ghi nh\u1edb. T\u1ed1t nh\u1ea5t l\u00e0 kho\u1ea3ng 3-5 t\u1eeb.<\/p><\/blockquote>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><em>&gt; Tham kh\u1ea3o ngay d\u1ecbch v\u1ee5 <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/dat-ten-thuong-hieu-cong-ty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u0110\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> c\u1ee7a Sao Kim \u0111\u1ec3 h\u1ed7 tr\u1ee3 ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t nh\u1ea5t.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Branded hose l\u00e0 ki\u1ec3u ki\u1ebfn tr\u00fac t\u1eadn d\u1ee5ng tri\u1ec7t \u0111\u1ec3 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh r\u1ea5t m\u1ea1nh, th\u00ec nhi\u1ec1u kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng s\u1ebd tin d\u00f9ng th\u01b0\u01a1ng hi\u1ec7u con c\u1ee7a n\u00f3.<\/p>\n\n\n\n<p>Ki\u1ebfn tr\u00fac n\u00e0y c\u0169ng gi\u00fap c\u00e1c chi\u1ebfn d\u1ecbch marketing v\u00e0 truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 h\u01a1n nh\u1edd s\u1ef1 lan t\u1ecfa t\u1ed1t gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u con.<\/p>\n\n\n\n<p><em>NOTE: \u0110\u1ed1i v\u1edbi ki\u1ec3u ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u ki\u1ec3u Branded house, b\u1ea1n s\u1ebd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c m\u1ed9t kho\u1ea3n kha kh\u00e1 khi thi\u1ebft k\u1ebf logo cho th\u01b0\u01a1ng hi\u1ec7u. Startup ch\u1eafc r\u1ea5t th\u00edch \u0111i\u1ec1u n\u00e0y.<\/em><\/p>\n\n\n\n<p>T\u1ea5t nhi\u00ean, n\u1ebfu c\u00f3 v\u1ea5n \u0111\u1ec1 ti\u00eau c\u1ef1c. N\u00f3 c\u0169ng lan t\u1ecfa r\u1ea5t nhanh.<\/p>\n\n\n\n<p>Ch\u1ec9 c\u1ea7n m\u1ed9t v\u1ea5n \u0111\u1ec1 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u con c\u0169ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t v\u1ea5n \u0111\u1ec1 \u0111\u1ed1i v\u1edbi to\u00e0n b\u1ed9 th\u01b0\u01a1ng hi\u1ec7u n\u00f3i chung.<\/p>\n\n\n\n<p>M\u1ed9t r\u1ee7i ro kh\u00e1c v\u1ed1n c\u00f3 \u0111\u1ed1i v\u1edbi ki\u1ec3u ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u Branded house l\u00e0 s\u1ef1 pha lo\u00e3ng:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:28px\"><strong>Khi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 qu\u00e1 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u con (tr\u00ean nhi\u1ec1u l\u0129nh v\u1ef1c), s\u1ee9c t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3 kh\u00f4ng c\u00f2n r\u00f5 r\u00e0ng n\u1eefa.<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u00e1p d\u1ee5ng ki\u1ec3u ki\u1ebfn tr\u00fac Branded house:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>FPT<\/li><li>Viettel<\/li><li>EVN<\/li><li>FedEx<\/li><li>Apple<\/li><li>John Deere<\/li><li>Harley Davidson<\/li><li>Virgin<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">Ki\u1ec3u #2: House of Brands<\/h3>\n\n\n\n<p>Ki\u1ec3u Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u <strong>House of Brands<\/strong> l\u00e0 ki\u1ec3u t\u1eadp h\u1ee3p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c bi\u1ec7t, quen thu\u1ed9c d\u01b0\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 (kh\u00e1ch h\u00e0ng th\u01b0\u1eddng kh\u00f4ng bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u m\u1eb9)<\/p>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 ch\u1ee7 y\u1ebfu ch\u1ec9 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0.<\/p>\n\n\n\n<p>M\u1ed9t v\u00ed d\u1ee5 n\u1ed5i b\u1eadt l\u00e0 th\u01b0\u01a1ng hi\u1ec7u P&amp;G:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-PG.jpg\" alt=\"Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u lo\u1ea1i House of Brands c\u1ee7a P&amp;G\" class=\"wp-image-6520\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-PG.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-PG-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-PG-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>M\u1ed9t s\u1ed1 nh\u00f3m th\u01b0\u01a1ng hi\u1ec7u P&amp;G s\u1edf h\u1eefu<\/em><\/p>\n\n\n\n<p>B\u1ea1n s\u1ebd nhanh ch\u00f3ng nh\u1eadn ra c\u00e1c th\u01b0\u01a1ng hi\u1ec7u quen thu\u1ed9c nh\u01b0 Pantene, Tide, Olay hay Oral-B&#8230; Nh\u01b0ng n\u1ebfu kh\u00f4ng t\u00ecm hi\u1ec3u k\u1ef9, nhi\u1ec1u ng\u01b0\u1eddi kh\u00f4ng bi\u1ebft l\u00e0 ch\u00fang thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a t\u1eadp \u0111o\u00e0n P&amp;G.<\/p>\n\n\n\n<p>C\u00e1c s\u1ea3n ph\u1ea9m trong m\u1ed9t t\u1ed5 h\u1ee3p ki\u1ebfn \u200b\u200btr\u00fac th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f4i khi c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m nh\u1eadn d\u1ea1ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 tr\u00ean bao b\u00ec (Kh\u00f4ng n\u1ed5i b\u1eadt).<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 c\u00f4ng ty c\u00f3 ki\u1ebfn \u200b\u200btr\u00fac th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 v\u1eady c\u0169ng th\u01b0\u1eddng kh\u00f4ng nh\u1eafc \u0111\u1ebfn m\u1ed1i quan h\u1ec7 gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u con.<\/p>\n\n\n\n<p>B\u1edfi v\u00ec, s\u1ebd c\u00f3 xung \u0111\u1ed9t v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c xung quanh gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng ho\u1eb7c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p>L\u1ee3i \u00edch n\u1ed5i b\u1eadt c\u1ee7a ki\u1ebfn tr\u00fac House of Brand l\u00e0 gi\u00fap ti\u1ebfp c\u1eadn \u0111a d\u1ea1ng kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng b\u1eb1ng m\u1ed9t b\u1ed9 s\u01b0u t\u1eadp c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c nhau, c\u00e1 nh\u00e2n h\u00f3a v\u00e0 bao ph\u1ee7 th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>VD: \u0110\u00f4i khi, tr\u00ean k\u1ec7 h\u00e0ng trong si\u00eau th\u1ecb, d\u00f9 b\u1ea1n ch\u1ecdn s\u1ea3n ph\u1ea9m n\u00e0y hay s\u1ea3n ph\u1ea9m kia th\u00ec \u0111\u00f3 v\u1eabn l\u00e0 c\u1ee7a P&amp;G.<\/p>\n\n\n\n<p>C\u00f2n v\u1ea5n \u0111\u1ec1 l\u1edbn nh\u1ea5t v\u1edbi ki\u1ec3u House of Brands n\u00e0y l\u00e0:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:28px\"><strong>NG\u00c2N S\u00c1CH<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u ri\u00eang bi\u1ec7t y\u00eau c\u1ea7u k\u1ebf ho\u1ea1ch marketing ri\u00eang bi\u1ec7t, v\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 qu\u1ea3ng c\u00e1o ch\u00e9o l\u00e0 r\u1ea5t \u00edt.<\/p>\n\n\n\n<p>V\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd ph\u1ee9c t\u1ea1p c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n l\u00e0m gia t\u0103ng chi ph\u00ed cho ki\u1ec3u ki\u1ebfn tr\u00fac n\u00e0y.<\/p>\n\n\n\n<p>Trong House of Brands, th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 ho\u1ea1t \u0111\u1ed9ng gi\u1ed1ng nh\u01b0 m\u1ed9t c\u00f4ng ty m\u1eb9 \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u con kh\u00e1c nhau c\u1ee7a m\u00ecnh, qu\u1ea3n l\u00fd m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ec3 n\u00f3 l\u00e0 m\u1ed9t c\u00f4ng ty ri\u00eang bi\u1ec7t.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>C\u00e1c T\u1eadp \u0111o\u00e0n \u0111a ng\u00e0nh \u0111a ngh\u1ec1 th\u01b0\u1eddng c\u00f3 ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u ki\u1ec3u nh\u01b0 th\u1ebf n\u00e0y<\/p><\/blockquote>\n\n\n\n<p>M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u00e1p d\u1ee5ng ki\u1ec3u ki\u1ebfn tr\u00fac House of Brands:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>Unilever<\/li><li>General Motors<\/li><li>Nestle<\/li><li>Newell<\/li><li>Procter &amp; Gamble<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">Ki\u1ec3u #3: Endorsed<\/h3>\n\n\n\n<p>Trong ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u <strong>Endorsed<\/strong> (Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c b\u1ea3o tr\u1ee3), c\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u anh em, t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u00f3 m\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng duy nh\u1ea5t.<\/p>\n\n\n\n<p>M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 ki\u1ec3u ki\u1ebfn tr\u00fac Endorsed l\u00e0 Marriot:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-marriot.jpg\" alt=\"Ki\u1ec3u Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u Endorsed c\u1ee7a Marriot\" class=\"wp-image-6521\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-marriot.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-marriot-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-marriot-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u con \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb s\u1ef1 li\u00ean k\u1ebft c\u1ee7a ch\u00fang ho\u1eb7c \u0111\u01b0\u1ee3c ch\u1ee9ng th\u1ef1c t\u1eeb th\u01b0\u01a1ng hi\u1ec7u m\u1eb9.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, t\u00ean th\u01b0\u01a1ng hi\u1ec7u con kh\u00f4ng b\u1eaft \u0111\u1ea7u t\u1eeb th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 nh\u01b0 ki\u1ec3u Branded house.<\/p>\n\n\n\n<p>M\u00e0 th\u01b0\u01a1ng hi\u1ec7u con \u0111\u01b0\u1ee3c t\u00e1ch ra kh\u1ecfi th\u01b0\u01a1ng hi\u1ec7u m\u1eb9. (Th\u01b0\u1eddng l\u00e0 \u0111\u1ed1i t\u00e1c m\u00e0 kh\u00f4ng ph\u1ea3i c\u00f9ng m\u1ed9t c\u00f4ng ty)<\/p>\n\n\n\n<p>Tuy nhi\u00ean, tr\u00ean bao b\u00ec hay c\u00e1c qu\u1ea3ng c\u00e1o th\u00ec s\u1ebd th\u01b0\u1eddng c\u00f3 xu\u1ea5t hi\u1ec7n t\u00ean \/ logo th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 (nho nh\u1ecf) \u0111\u1ec3 b\u1ea3o ch\u1ee9ng cho th\u01b0\u01a1ng hi\u1ec7u con.<\/p>\n\n\n\n<p>Ho\u1eb7c th\u01b0\u1eddng xuy\u00ean xu\u1ea5t hi\u1ec7n c\u1ee5m t\u1eeb:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>&#8220;s\u1ea3n xu\u1ea5t b\u1edfi&#8230;&#8221;<\/li><li>&#8220;m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee7a &#8230;&#8221;<\/li><li>&#8220;th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn t\u1eeb &#8230;.&#8221;<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>C\u00e1c m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong m\u1ed9t ki\u1ebfn tr\u00fac Endorsed c\u0169ng th\u01b0\u1eddng c\u00f3 l\u1ee3i cho c\u1ea3 hai b\u00ean, m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb s\u1ee9c m\u1ea1nh c\u1ee7a nhau.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u00e1p d\u1ee5ng ki\u1ec3u ki\u1ebfn tr\u00fac Endorsed:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>Nabisco<\/li><li>Kellogg<\/li><li>Ralph Lauren<\/li><li>Caterpillar<\/li><li>Honda<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">Ki\u1ec3u #4: Hybrid<\/h3>\n\n\n\n<p>Ki\u1ebfn \u200b\u200btr\u00fac th\u01b0\u01a1ng hi\u1ec7u <strong>Hybrid<\/strong> (k\u1ebft h\u01a1p) l\u00e0 ki\u1ec3u ki\u1ebfn tr\u00fac \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p t\u1eeb m\u1ed9t s\u1ed1 c\u00e1c ki\u1ec3u th\u01b0\u01a1ng hi\u1ec7u \u1edf tr\u00ean.<\/p>\n\n\n\n<p>M\u1ed9t v\u00ed d\u1ee5 d\u1ec5 th\u1ea5y nh\u1ea5t l\u00e0 tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Alphabet, h\u1ecd c\u00f3 th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 Google v\u00e0 \u0111i k\u00e8m v\u1edbi n\u00f3 l\u00e0 r\u1ea5t nhi\u1ec1u d\u1ecbch v\u1ee5 thu\u1ed9c ki\u1ec3u Brands house.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-Alphabet.jpg\" alt=\"Ki\u1ec3u Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u Hybrid c\u1ee7a Google\" class=\"wp-image-6522\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-Alphabet.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-Alphabet-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-Alphabet-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Trong khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u1ecf h\u01a1n, nh\u01b0 Nest, Sidewalk Labs v\u00e0 Calico ho\u1ea1t \u0111\u1ed9ng nh\u01b0 c\u00e1c c\u00f4ng ty ri\u00eang l\u1ebb trong ng\u00e0nh d\u1ecdc chuy\u00ean bi\u1ec7t.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y t\u1ea1o n\u00ean ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u ki\u1ec3u Hybrid c\u1ee7a Alphabet.<\/p>\n\n\n\n<p>M\u00f4 h\u00ecnh Hybrid r\u1ea5t linh ho\u1ea1t khi cho ph\u00e9p ph\u00e2n nhi\u1ec1u t\u1ea7ng, nhi\u1ec1u c\u1ea5p v\u00e0 k\u1ebft h\u1ee3p c\u00e1c lo\u1ea1i ki\u1ebfn tr\u00fac kh\u00e1c nhau.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a n\u00f3 l\u00e0: Ph\u1ee9c t\u1ea1p.<\/p>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng, ki\u1ebfn tr\u00fac Hybrid sinh ra t\u1eeb vi\u1ec7c mua b\u00e1n v\u00e0 s\u00e1p nh\u1eadp, h\u01a1n l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u ch\u1ee7 \u0111\u1ed9ng t\u1eeb \u0111\u1ea7u.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u00e1p d\u1ee5ng ki\u1ec3u ki\u1ebfn tr\u00fac Hybrid:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>Alphabet<\/li><li>Coca-Cola<\/li><li>Microsoft<\/li><li>Amazon<\/li><li>Marriott Bonvoy<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><em>&gt; \u0110\u1ecdc th\u00eam b\u00e0i vi\u1ebft 12 <a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/nhan-dien-thuong-hieu\/12-cach-dat-ten-thuong-hieu-khong-giong-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u00e1ch \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> \u0111\u1ec3 bi\u1ebft c\u00e1ch \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng gi\u1ed1ng ai, h\u1ed7 tr\u1ee3 t\u1ed1t h\u01a1n khi x\u00e2y d\u1ef1ng ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u.<\/em><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3. 6 L\u1ee3i \u00edch c\u1ee7a Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng<\/h2>\n\n\n\n<p style=\"font-size:18px\">B\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi duy nh\u1ea5t ch\u01b0a hi\u1ec3u v\u1ec1 nh\u1eefng l\u1ee3i \u00edch thi\u1ebft th\u1ef1c c\u1ee7a ki\u1ebfn \u200b\u200btr\u00fac th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng.<\/p>\n\n\n\n<p style=\"font-size:18px\">Trong qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u Sao Kim c\u0169ng nh\u1eadn th\u1ea5y r\u1ea5t nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p c\u00f3 hi\u1ec3u bi\u1ebft ch\u01b0a \u0111\u1ea9y \u0111\u1ee7 v\u1ec1 ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p style=\"font-size:18px\">Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng, t\u1ed1t gi\u00fap gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n kh\u00f4ng bi\u1ebft ho\u1eb7c kh\u00f4ng hi\u1ec3u \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 danh s\u00e1ch c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 \/ ho\u1eb7c d\u1ecbch v\u1ee5 b\u1ea1n cung c\u1ea5p<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>B\u1ea1n c\u00f3 m\u1ed9t ho\u1eb7c nhi\u1ec1u s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 m\u1ea1nh v\u00e0 mu\u1ed1n t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh \u0111\u00f3 th\u00fac \u0111\u1ea9y th\u01b0\u01a1ng hi\u1ec7u con<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>Ng\u01b0\u1ee3c l\u1ea1i, b\u1ea1n c\u00f3 s\u1ea3n ph\u1ea9m \u0111ang ho\u1ea1t \u0111\u1ed9ng k\u00e9m m\u00e0 mu\u1ed1n th\u00fac \u0111\u1ea9y danh ti\u1ebfng v\u00e0 doanh thu<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>B\u1ea1n \u0111\u00e3 mua l\u1ea1i ho\u1eb7c c\u00f3 k\u1ebf ho\u1ea1ch mua m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi v\u00e0 mu\u1ed1n \u0111\u1ea3m b\u1ea3o t\u1eadn d\u1ee5ng t\u1ed1i \u0111a s\u1ee9c m\u1ea1nh t\u1eeb \u0111\u00f3<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>B\u1ea1n \u0111ang tung ra m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 m\u1edbi v\u00e0 c\u1ea7n t\u00edch h\u1ee3p n\u00f3 v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>B\u1ea1n \u0111ang chu\u1ea9n b\u1ecb b\u00e1n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 mu\u1ed1n \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111\u00e3 t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty m\u00ecnh<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>&#8230; c\u00f2n r\u1ea5t nhi\u1ec1u v\u1ea5n \u0111\u1ec1 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c m\u00e0 Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 gi\u1ea3i quy\u1ebft t\u1ed1t.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>C\u00f3 m\u1ed9t quan ni\u1ec7m sai l\u1ea7m ph\u1ed5 bi\u1ebfn khi nh\u1eafc \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u l\u00e0:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:28px\"><strong>Ki\u1ebfn \u200b\u200btr\u00fac th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 d\u00e0nh cho c\u00e1c t\u1ed5 ch\u1ee9c l\u1edbn.<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Kh\u00f4ng!<\/p>\n\n\n\n<p>Ngay c\u1ea3 c\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u0169ng c\u00f3 th\u1ec3 th\u1ea5y nh\u1eefng c\u1ea3i thi\u1ec7n r\u00f5 r\u00e0ng khi ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng, tr\u1ef1c quan ngay t\u1eeb \u0111\u1ea7u.<\/p>\n\n\n\n<p>B\u1ea5t k\u1ec3 quy m\u00f4 c\u00f4ng ty c\u1ee7a b\u1ea1n l\u00e0 bao nhi\u00eau, ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng c\u00f3 th\u1ec3 cho ph\u00e9p b\u1ea1n c\u00f3&#8230;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">L\u1ee3i \u00edch #1: Nh\u1eafm t\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3<\/h3>\n\n\n\n<p>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng cho ph\u00e9p b\u1ea1n ph\u00e2n \u0111o\u1ea1n th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh nh\u1eafm t\u1edbi kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 h\u01a1n.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y gi\u00fap m\u1ed7i kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n nghe th\u1ea5y nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n nghe v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c nh\u1eefng g\u00ec h\u1ecd \u0111ang t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">L\u1ee3i \u00edch #2: Gi\u1ea3m \u0111\u00e1ng k\u1ec3 chi ph\u00ed Marketing<\/h3>\n\n\n\n<p>Khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd, tr\u1ef1c quan, l\u00e0m marketing s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n theo c\u1ea5p s\u1ed1 nh\u00e2n.<\/p>\n\n\n\n<p>V\u00e0 nhi\u1ec1u c\u01a1 h\u1ed9i qu\u1ea3ng b\u00e1 ch\u00e9o gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng tr\u01b0\u1edfng t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">L\u1ee3i \u00edch #3: \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u &amp; th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng<\/h3>\n\n\n\n<p>Kh\u00f4ng c\u00f3 g\u00ec hi\u1ec7u qu\u1ea3 h\u01a1n khi b\u1ea1n \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng.<\/p>\n\n\n\n<p>Vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng r\u00f5 r\u00e0ng gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p cho \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n\n\n\n<p>M\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng r\u00f5 r\u00e0ng h\u01a1n v\u00e0 kh\u1ea3 thi h\u01a1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">L\u1ee3i \u00edch #4: C\u1ee7ng c\u1ed1 ni\u1ec1m tin c\u1ee7a c\u00e1c b\u00ean li\u00ean quan<\/h3>\n\n\n\n<p>B\u1ea3n ch\u1ea5t c\u1ee7a ki\u1ebfn \u200b\u200btr\u00fac th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 khi c\u00f4ng ty c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n h\u01a1n.<\/p>\n\n\n\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd t\u1ed1t \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i v\u00e0 d\u1ec5 d\u00e0ng m\u1edf r\u1ed9ng trong t\u01b0\u01a1ng lai ch\u00ednh l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u an t\u00e2m cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u0169ng nh\u01b0 nh\u00e2n vi\u00ean.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">L\u1ee3i \u00edch #5: N\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>Khi c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c nhau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01b0\u1ee3c ki\u1ebfn tr\u00fac t\u1ed1t, n\u1ed7 l\u1ef1c n\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 danh m\u1ee5c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 l\u00e0 r\u1ea5t kh\u00f3 kh\u0103n.<\/p>\n\n\n\n<p>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 s\u1ebd m\u1ea1nh m\u1ebd nh\u1edd m\u1ed9t m\u1ea1ng l\u01b0\u1edbi th\u01b0\u01a1ng hi\u1ec7u con g\u1eafn k\u1ebft.<\/p>\n\n\n\n<p>V\u00e0 gi\u00fap n\u00eau b\u1eadt \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec3m m\u1ea1nh \u0111\u1ed9c \u0111\u00e1o c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u con ri\u00eang bi\u1ec7t c\u1ee7a n\u00f3.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">L\u1ee3i \u00edch #6: X\u00e2y d\u1ef1ng v\u00e0 b\u1ea3o v\u1ec7 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>K\u1ebft qu\u1ea3 c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c l\u1ee3i \u00edch tr\u00ean cu\u1ed1i c\u00f9ng l\u00e0: <strong>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong>.<\/p>\n\n\n\n<p>Ki\u1ebfn tr\u00fac t\u1ed1t, ho\u1ea1t \u0111\u1ed9ng kinh doanh &amp; truy\u1ec1n th\u00f4ng d\u1ec5 d\u00e0ng h\u01a1n&#8230; cu\u1ed1i c\u00f9ng l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, mang l\u1ea1i cho b\u1ea1n l\u1ee3i nhu\u1eadn k\u00e9p.<\/p>\n\n\n\n<p>C\u00e1c l\u1ee3i \u00edch v\u1ec1 ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u l\u00e0 r\u1ea5t r\u00f5 r\u00e0ng v\u00e0 \u0111\u00e1ng \u0111\u1ec3 b\u1ea1n b\u1ecf th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c t\u1eeb \u0111\u1ea7u.<\/p>\n\n\n\n<p><em>NOTE: Tr\u01b0\u1edbc khi thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p c\u1ea7n c\u00e2n nh\u1eafc \u0111\u1ebfn ki\u1ebfn tr\u00fac \u0111\u1ec3 c\u00f3 th\u1ec3 c\u00f3 ph\u01b0\u01a1ng h\u01b0\u1edbng thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p nh\u1ea5t.<\/em><\/p>\n\n\n<span style=\"--tl-form-height-m:523.594px;--tl-form-height-t:638.969px;--tl-form-height-d:638.969px;\" class=\"tl-placeholder-f-type-shortcode_38565 tl-preload-form\"><span><\/span><\/span>\n\n\n<p>V\u1eady, c\u00e1ch x\u00e2y d\u1ef1ng ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n\n\n\n<p>H\u00e3y \u0111\u1ebfn ngay v\u1edbi ph\u1ea7n ti\u1ebfp theo.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">4. 3 B\u01b0\u1edbc x\u00e2y d\u1ef1ng ki\u1ebfn \u200b\u200btr\u00fac th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng<\/h2>\n\n\n\n<p>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n t\u1ea1o ra m\u1ed9t ki\u1ebfn \u200b\u200btr\u00fac th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng, c\u00f3 l\u1ee3i cho c\u1ea3 c\u00f4ng ty v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n?<\/p>\n\n\n\n<p>\u0110\u1ea7y ti\u00ean, \u0111\u1eebng ph\u1ee9c t\u1ea1p h\u00f3a n\u00f3.<\/p>\n\n\n\n<p>M\u1ee5c \u0111\u00edch c\u1ee7a ki\u1ebfn \u200b\u200btr\u00fac th\u01b0\u01a1ng hi\u1ec7u l\u00e0 l\u00e0m cho d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n r\u00f5 r\u00e0ng h\u01a1n, kh\u00f4ng ph\u1ea3i l\u00e0 l\u00e0m ph\u1ee9c t\u1ea1p h\u01a1n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/3-buoc-kien-truc-thuong-hieu.jpg\" alt=\"3 B\u01b0\u1edbc X\u00e2y d\u1ef1ng Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-6618\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/3-buoc-kien-truc-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/3-buoc-kien-truc-thuong-hieu-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/3-buoc-kien-truc-thuong-hieu-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>C\u00f3 3 b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ki\u1ebfn \u200b\u200btr\u00fac th\u01b0\u01a1ng hi\u1ec7u r\u00f5, h\u1ee3p l\u00fd:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>Nghi\u00ean c\u1ee9u<\/li><li>Chi\u1ebfn l\u01b0\u1ee3c<\/li><li>V\u00e0 T\u00edch h\u1ee3p<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">B\u01b0\u1edbc #1: Nghi\u00ean c\u1ee9u<\/h3>\n\n\n\n<p>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t nh\u1ea5t n\u00ean b\u1eaft \u0111\u1ea7u v\u1edbi vi\u1ec7c th\u1ef1c hi\u1ec7n <strong>nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng<\/strong> v\u1ec1 m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u, l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ee9c m\u1ea1nh li\u00ean k\u1ebft.<\/p>\n\n\n\n<p>Ch\u1ec9 khi \u0111i s\u00e2u v\u00e0o nghi\u00ean c\u1ee9u, b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 bi\u1ebft kh\u00e1ch h\u00e0ng hi\u1ec3u doanh nghi\u1ec7p c\u1ee7a b\u1ea1n cung c\u1ea5p s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<p>Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu h\u1ecd \u0111ang kh\u00f4ng hi\u1ec3u th\u00ec v\u1ea5n \u0111\u1ec1 l\u00e0 \u1edf \u0111\u00e2u.<\/p>\n\n\n\n<p>D\u1eef li\u1ec7u c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb nghi\u00ean c\u1ee9u s\u1ebd cho b\u1ea1n bi\u1ebft lo\u1ea1i ki\u1ebfn \u200b\u200btr\u00fac th\u01b0\u01a1ng hi\u1ec7u n\u00e0o s\u1ebd h\u1ed7 tr\u1ee3 t\u1ed1t nh\u1ea5t cho chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>N\u00f3 c\u0169ng cung c\u1ea5p th\u00eam cho b\u1ea1n th\u00f4ng tin c\u1ea7n thi\u1ebft \u0111\u1ec3 tr\u00ecnh b\u00e0y cho kh\u00e1ch h\u00e0ng d\u1ec5 hi\u1ec3u h\u01a1n.<\/p>\n\n\n\n<p>Nghi\u00ean c\u1ee9u bao g\u1ed3m:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>Nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh: Ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c b\u00ean li\u00ean quan (c\u1ea3 b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i)<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>Nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng: Ki\u1ec3m tra c\u00e1c gi\u1ea3 thuy\u1ebft \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n trong giai \u0111o\u1ea1n \u0111\u1ecbnh t\u00ednh b\u1eb1ng c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t r\u1ed9ng h\u01a1n. T\u1eeb \u0111\u00f3 hi\u1ec3u r\u00f5 c\u00e1ch th\u1ee9c v\u00e0 l\u00fd do kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ngo\u00e0i ra, b\u1ea1n c\u1ea7n nghi\u00ean c\u1ee9u v\u1ec1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang c\u00f3.<\/p>\n\n\n\n<p>M\u1ed9t chi\u1ebfn d\u1ecbch nghi\u00ean c\u1ee9u nh\u01b0 th\u1ebf n\u00e0y c\u0169ng cung c\u1ea5p th\u00eam th\u00f4ng tin chi ti\u1ebft v\u1ec1 \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu v\u1ec1 ch\u00ednh b\u1ea1n c\u0169ng nh\u01b0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">B\u01b0\u1edbc #2: Chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n\n\n\n<p>Trong b\u01b0\u1edbc <strong>Chi\u1ebfn l\u01b0\u1ee3c<\/strong>, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh lo\u1ea1i ki\u1ebfn \u200b\u200btr\u00fac th\u01b0\u01a1ng hi\u1ec7u t\u1ed1i \u01b0u cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>M\u1ed7i lo\u1ea1i ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u (nh\u01b0 \u0111\u00e3 tr\u00ecnh b\u00e0y \u1edf ph\u1ea7n 2) cung c\u1ea5p c\u00e1c c\u00e1ch t\u1eadn d\u1ee5ng (ho\u1eb7c kh\u00f4ng t\u1eadn d\u1ee5ng) th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh.<\/p>\n\n\n\n<p>B\u1ea1n mu\u1ed1n li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd c\u00e1c th\u01b0\u01a1ng hi\u1ec7u con c\u1ee7a m\u00ecnh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n\n\n\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau n\u00ean \u0111\u01b0\u1ee3c li\u00ean k\u1ebft ch\u00e9o v\u00e0 qu\u1ea3ng b\u00e1 l\u1eabn nhau \u1edf m\u1ee9c \u0111\u1ed9 n\u00e0o, ho\u1eb7c ch\u00fang c\u1ea7n duy tr\u00ec \u0111\u1ed9c l\u1eadp \u1edf m\u1ee9c \u0111\u1ed9 n\u00e0o?<\/p>\n\n\n\n<p>C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi t\u01b0\u01a1ng t\u1ef1 nh\u01b0 th\u1ebf n\u00e0y l\u00e0 th\u1eed t\u1ea1o ra b\u1ea3n nh\u00e1p tr\u00ean gi\u1ea5y v\u1ec1 ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean c\u00e1c lo\u1ea1i ki\u1ebfn tr\u00fac ph\u1ed5 bi\u1ebfn.<\/p>\n\n\n\n<p>Sau \u0111\u00f3, \u0111\u00e1nh gi\u00e1 t\u1eebng ph\u01b0\u01a1ng \u00e1n so v\u1edbi c\u00e1c ti\u00eau ch\u00ed \u0111\u00e3 x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh kh\u00e1ch quan.<\/p>\n\n\n\n<p>L\u01b0u \u00fd:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Lu\u00f4n \u01b0u ti\u00ean s\u1ef1 r\u00f5 r\u00e0ng, tr\u1ef1c quan.<\/li><li>Qu\u1ea3ng c\u00e1o ch\u00e9o gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t n\u1ebfu kh\u00e1ch h\u00e0ng v\u1eabn c\u1ea3m th\u1ea5y kh\u00f3 hi\u1ec3u.<\/li><li>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng c\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 chung th\u00ec s\u1ee9c m\u1ea1nh t\u1ed5ng h\u1ee3p gi\u1eefa ch\u00fang c\u00e0ng m\u1ea1nh.<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, chi\u1ebfn l\u01b0\u1ee3c ph\u1ea3i g\u1eafn li\u1ec1n v\u1edbi ng\u00e2n s\u00e1ch th\u1ef1c t\u1ebf.<\/p>\n\n\n\n<p>\u0110\u1ea3m b\u1ea3o b\u1ea1n \u0111ang t\u1ea1o ra m\u1ed9t h\u1ec7 th\u1ed1ng m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tri\u1ec3n khai d\u1ef1a tr\u00ean ng\u00e2n s\u00e1ch, ngu\u1ed3n l\u1ef1c b\u1ea1n c\u00f3 s\u1eb5n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">B\u01b0\u1edbc #3: T\u00edch h\u1ee3p<\/h3>\n\n\n\n<p>B\u01b0\u1edbc cu\u1ed1i c\u00f9ng l\u00e0 t\u00edch h\u1ee3p ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh th\u1ee9c cho h\u1ec7 th\u1ed1ng m\u00e0 b\u1ea1n \u0111\u00e3 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1c th\u1ea3o \u1edf tr\u00ean.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y bao g\u1ed3m c\u1ea5u tr\u00fac \u0111\u1eb7t t\u00ean v\u00e0 h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ph\u00e2n \u0111\u1ecbnh r\u00f5 r\u00e0ng gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background has-medium-font-size\" style=\"background-color:#e6efff\"><em>&gt; Li\u00ean h\u1ec7 v\u1edbi Sao Kim ngay n\u1ebfu b\u1ea1n c\u1ea7n h\u1ed7 tr\u1ee3 x\u00e2y d\u1ef1ng <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/bo-nhan-dien-thuong-hieu-cong-ty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> chuy\u00ean nghi\u1ec7p, s\u00e1ng t\u1ea1o.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ho\u1eb7c ph\u00e2n \u0111\u1ecbnh ph\u1ea7n m\u1edf r\u1ed9ng theo c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3.<\/p>\n\n\n\n<p>Ph\u00e2n \u0111\u1ecbnh r\u00f5 r\u00e0ng, li\u00ean k\u1ebft l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c b\u00ean li\u00ean quan hi\u1ec3u r\u00f5 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Ngo\u00e0i b\u1ea3n thi\u1ebft k\u1ebf ki\u1ebfn \u200b\u200btr\u00fac th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng n\u00e0y ph\u1ea3i bao g\u1ed3m c\u1ea3 h\u1ed3 s\u01a1 v\u1ec1 danh m\u1ee5c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 nh\u1eefng \u0111i\u1ec1u sau:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>Vai tr\u00f2 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a t\u1eebng th\u01b0\u01a1ng hi\u1ec7u<\/li><li>Ph\u1ea1m vi c\u1ee7a t\u1eebng th\u01b0\u01a1ng hi\u1ec7u (\u01b0u \u0111\u00e3i, khu v\u1ef1c \u0111\u1ecba l\u00fd, kh\u00e1ch h\u00e0ng)<\/li><li>M\u1ed1i quan h\u1ec7 nh\u1eadn di\u1ec7n c\u1ee7a t\u1eebng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh<\/li><li>C\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c nhau \u0111\u1ec3 th\u1ec3 hi\u1ec7n t\u1eebng th\u01b0\u01a1ng hi\u1ec7u<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, d\u00f9 b\u1ea1n quy\u1ebft \u0111\u1ecbnh nh\u01b0 th\u1ebf n\u00e0o, b\u1ea1n c\u0169ng ph\u1ea3i \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c quy ho\u1ea1ch t\u1ed1t, r\u00f5 r\u00e0ng, d\u1ec5 hi\u1ec3u khi ph\u00e1t tri\u1ec3n xa h\u01a1n.<\/p>\n\n\n\n<p><em>NOTE: B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 Decision Tree \u0111\u1ec3 hi\u1ec3u c\u00e1ch \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh li\u00ean quan \u0111\u1ebfn ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u trong t\u01b0\u01a1ng lai<\/em><\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>\u0110\u0103ng k\u00fd \u0111\u1ec3 nh\u1eadn nh\u1eefng n\u1ed9i dung hay nh\u1ea5t, m\u1edbi nh\u1ea5t v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p t\u1eeb Sao Kim Branding<\/strong><\/p>\n\n\n\n<div class=\"tnp tnp-subscription\">\n<form method=\"post\" action=\"https:\/\/www.saokim.com.vn\/en\/?na=s\" target=\"_blank\">\n\n<input type=\"hidden\" name=\"nlang\" value=\"\"><div class=\"tnp-field tnp-field-firstname\"><label for=\"tnp-1\">T\u00ean<\/label>\n<input class=\"tnp-name\" type=\"text\" name=\"nn\" id=\"tnp-1\" value=\"\" required=\"\"><\/div>\n<div class=\"tnp-field tnp-field-email\"><label for=\"tnp-2\">Email<\/label>\n<input class=\"tnp-email\" type=\"email\" name=\"ne\" id=\"tnp-2\" value=\"\" required=\"\"><\/div>\n<div class=\"tnp-field tnp-field-button\"><input class=\"tnp-submit\" type=\"submit\" value=\"\u0110\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin\">\n<\/div>\n<\/form>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">5. 6 Y\u1ebfu t\u1ed1 c\u1ea7n xem x\u00e9t khi x\u00e2y d\u1ef1ng ki\u1ebfn \u200b\u200btr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>C\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 c\u1ea7n xem x\u00e9t khi quy\u1ebft \u0111\u1ecbnh lo\u1ea1i ki\u1ebfn \u200b\u200btr\u00fac th\u01b0\u01a1ng hi\u1ec7u n\u00e0o ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>Sao Kim \u0111\u00e3 n\u00eau ra 6 y\u1ebfu t\u1ed1 trong s\u1ed1 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t b\u00ean d\u01b0\u1edbi \u0111\u1ec3 gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u1ed1n c\u00f3 \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 ho\u1ea1t \u0111\u1ed9ng t\u00e1i c\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u n\u00e0o.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">Y\u1ebfu t\u1ed1 #1: Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Sau khi mua ho\u1eb7c s\u00e1p nh\u1eadp c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00ec c\u00f3 nguy c\u01a1 b\u1ecb m\u1ea5t gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng?<\/p>\n\n\n\n<p>C\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng Gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i \u0111\u1ec3 th\u00fac \u0111\u1ea9y m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd kh\u00f4ng?<\/p>\n\n\n\n<p>M\u1ea5t gi\u00e1 tr\u1ecb sau khi c\u1ea5u tr\u00fac l\u1ea1i s\u1ebd l\u00e0 v\u1ea5n \u0111\u1ec1 \u0111\u1ed1i r\u1ea5t l\u1edbn \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 li\u00ean quan.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">Y\u1ebfu t\u1ed1 #2: V\u0103n h\u00f3a<\/h3>\n\n\n\n<p>Khi x\u00e2y d\u1ef1ng ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u00eau, c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong nh\u01b0 gi\u00e1 tr\u1ecb v\u00e0 v\u0103n h\u00f3a c\u00f4ng ty c\u0169ng quan tr\u1ecdng nh\u01b0 y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i.<\/p>\n\n\n\n<p>N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n m\u1edbi mua c\u00f3 m\u1ed9t v\u0103n h\u00f3a ho\u00e0n to\u00e0n kh\u00e1c, th\u00ec \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i h\u1ecfi xem li\u1ec7u h\u1ee3p nh\u1ea5t hay t\u00e1ch ri\u00eang s\u1ebd h\u1ee3p l\u00fd h\u01a1n?<\/p>\n\n\n\n<p>C\u00e1c ki\u1ec3u ki\u1ebfn tr\u00fac kh\u00e1c nhau c\u00f3 y\u00eau c\u1ea7u y\u1ebfu t\u1ed1 v\u0103n h\u00f3a kh\u00e1c nhau:<\/p>\n\n\n\n<p>V\u00ed d\u1ee5:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u ki\u1ec3u Branded house y\u00eau c\u1ea7u t\u1ea5t c\u1ea3 c\u00e1c th\u1ef1c th\u1ec3 ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb v\u00e0 c\u00f3 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng nh\u1ea5t.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>Nh\u01b0ng n\u1ebfu y\u00eau c\u1ea7u n\u00e0y kh\u00f4ng kh\u1ea3 thi ho\u1eb7c th\u1eadm ch\u00ed kh\u00f4ng th\u1ec3 x\u1ea3y ra, th\u00ec b\u1ea1n n\u00ean xem x\u00e9t m\u1ed9t ki\u1ec3u ki\u1ebfn \u200b\u200btr\u00fac th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">Y\u1ebfu t\u1ed1 #3: Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng<\/h3>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng l\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n \u0111\u01b0\u1ee3c quan t\u00e2m h\u00e0ng \u0111\u1ea7u khi x\u00e1c \u0111\u1ecbnh ki\u1ebfn \u200b\u200btr\u00fac th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>M\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n c\u00f3 \u0111ang ch\u1edd x\u1eed l\u00fd v\u1ea5n \u0111\u1ec1 h\u1ee3p nh\u1ea5t, mua l\u1ea1i hay li\u00ean minh kh\u00f4ng?<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 k\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh trong t\u01b0\u01a1ng lai g\u1ea7n (ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 xa) kh\u00f4ng?<\/p>\n\n\n\n<p>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u m\u00e0 b\u1ea1n ch\u1ecdn ph\u1ea3i h\u1ed7 tr\u1ee3 v\u00e0 cho ph\u00e9p ph\u00e1t tri\u1ec3n ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng.<\/p>\n\n\n\n<p>Ch\u1ecdn \u0111\u01b0\u1ee3c ki\u1ebfn tr\u00fac ph\u00f9 h\u1ee3p cho ph\u00e9p b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c th\u01b0\u01a1ng hi\u1ec7u k\u00e9m hi\u1ec7u qu\u1ea3 v\u00e0 tr\u00e1nh r\u1ee7i ro.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">Y\u1ebfu t\u1ed1 #4: Th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n\n<p>C\u00f3 l\u1ebd y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t khi xem x\u00e9t Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u l\u00e0 th\u1ecb tr\u01b0\u1eddng hay ch\u00ednh x\u00e1c h\u01a1n l\u00e0 <strong>th\u1ecb tr\u01b0\u1eddng m\u00e0 doanh nghi\u1ec7p b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng<\/strong> (hay nh\u1eafm t\u1edbi).<\/p>\n\n\n\n<p>N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn m\u1ed9t th\u1ecb tr\u01b0\u1eddng duy nh\u1ea5t, th\u00ec ki\u1ebfn tr\u00fac Branded house c\u00f3 th\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, t\u1ed1i \u01b0u h\u00f3a chi ti\u00eau ti\u1ebfp th\u1ecb v\u00e0 c\u1ee7ng c\u1ed1 danh ti\u1ebfng.<\/p>\n\n\n\n<p>Nh\u01b0ng n\u1ebfu b\u1ea1n c\u00f3 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 nh\u1eafm \u0111\u1ebfn c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau \u0111\u00e1ng k\u1ec3&#8230;<\/p>\n\n\n\n<p>&#8230;th\u00ec c\u00e1c ki\u1ec3u ki\u1ebfn tr\u00fac kh\u00e1c v\u1edbi nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau s\u1ebd gi\u00fap b\u1ea3o v\u1ec7 th\u1ecb tr\u01b0\u1eddng, gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 \u0111\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p kh\u00e1c bi\u1ec7t.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>V\u00ec Toyota l\u00e0 th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u1ef1c d\u1ee5ng n\u00ean kh\u00f3 c\u1ea1nh tranh \u1edf ph\u00e2n kh\u00fac xe sang. Do \u0111\u00f3, h\u1ecd \u0111\u00e3 tung ra th\u01b0\u01a1ng hi\u1ec7u xe sang ri\u00eang l\u00e0 Lexus.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>Th\u01b0\u01a1ng hi\u1ec7u Coca-Cola c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng \u01b0u ti\u00ean s\u1ee9c kh\u1ecfe kh\u00f4ng? Kh\u00f4ng. Coca-Cola c\u0169ng hi\u1ec3u \u0111i\u1ec1u \u0111\u00f3, v\u00ec th\u1ebf, h\u1ecd \u0111\u00e3 mua l\u1ea1i Odwalla \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u00f3m n\u00e0y.<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">Y\u1ebfu t\u1ed1 #5: R\u1ee7i ro<\/h3>\n\n\n\n<p>M\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00e1c l\u00e0 m\u1ee9c \u0111\u1ed9 r\u1ee7i ro m\u00e0 b\u1ea1n s\u1eb5n s\u00e0ng ch\u1ea5p nh\u1eadn khi c\u1ea5u tr\u00fac l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u. (\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p l\u00e2u \u0111\u1eddi)<\/p>\n\n\n\n<p>M\u1ecdi s\u00e1ng ki\u1ebfn \u200b\u200bc\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u00f3 r\u1ee7i ro nh\u1ea5t \u0111\u1ecbnh.<\/p>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e2n \u0111\u1ed1i r\u1ee7i ro so v\u1edbi l\u1ee3i \u00edch d\u00e0i h\u1ea1n m\u00e0 n\u00f3 t\u1ea1o ra.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t doanh nghi\u1ec7p m\u1edbi th\u00ec kh\u00f4ng c\u1ea7n c\u00e2n nh\u1eafc nhi\u1ec1u v\u1ec1 s\u1ef1 gi\u00e1n \u0111o\u1ea1n.<\/p>\n\n\n\n<p>Vi\u1ec7c thi\u1ebft k\u1ebf l\u1ea1i c\u00e1c s\u1ea3n kh\u00f4ng n\u1ed5i ti\u1ebfng c\u0169ng kh\u00e1 \u00edt r\u1ee7i ro.<\/p>\n\n\n\n<p>Nh\u01b0ng \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u \u0111ang c\u00f3 danh ti\u1ebfng b\u1eb1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi v\u00e0 kh\u00f4ng quen thu\u1ed9c c\u00f3 nguy c\u01a1 g\u00e2y nh\u1ea7m l\u1eabn ho\u1eb7c \u0111\u00e1nh m\u1ea5t kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>\u0110\u00f3 s\u1ebd l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh kh\u00f3 kh\u0103n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">Y\u1ebfu t\u1ed1 #6: Chi ph\u00ed<\/h3>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng nh\u01b0ng ch\u1eafc ch\u1eafn kh\u00f4ng k\u00e9m ph\u1ea7n quan tr\u1ecdng trong s\u1ed1 c\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n xem x\u00e9t khi x\u00e2y d\u1ef1ng ki\u1ebfn \u200b\u200btr\u00fac th\u01b0\u01a1ng hi\u1ec7u chi ph\u00ed.<\/p>\n\n\n\n<p>Duy tr\u00ec m\u1ed9t lo\u1ea1t th\u01b0\u01a1ng hi\u1ec7u ri\u00eang bi\u1ec7t s\u1ebd lu\u00f4n t\u1ed1n k\u00e9m h\u01a1n so v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u duy nh\u1ea5t.<\/p>\n\n\n\n<p>Vi\u1ec7c thay \u0111\u1ed5i bao b\u00ec, logo, bi\u1ec3n hi\u1ec7u v\u00e0 th\u00f4ng tin tr\u00ean c\u00e1c k\u00eanh Digital c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u hay h\u1ee3p nh\u1ea5t ch\u00fang th\u00e0nh m\u1ed9t th\u1ef1c th\u1ec3 m\u1edbi c\u0169ng r\u1ea5t t\u1ed1n k\u00e9m, m\u1ea5t th\u1eddi gian.<\/p>\n\n\n\n<p>V\u00e0 \u0111\u1ec3 t\u00ednh to\u00e1n s\u00e1t, kh\u00f4ng ch\u1ec9 c\u00e1c chi ph\u00ed h\u1eefu h\u00ecnh, c\u00e1c chi ph\u00ed v\u00f4 h\u00ecnh nh\u01b0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">7. T\u00f3m l\u1ea1i v\u1ec1 Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>X\u00e2y d\u1ef1ng m\u1ed9t <strong>ki\u1ebfn \u200b\u200btr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/strong> r\u00f5 r\u00e0ng, v\u1eefng ch\u1eafc kh\u00f4ng ph\u1ea3i l\u00e0 chuy\u1ec7n d\u1ec5 d\u00e0ng hay m\u1ed9t s\u1edbm m\u1ed9t chi\u1ec1u, \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c Agency chuy\u00ean T\u01b0 v\u1ea5n X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 <strong>Sao Kim<\/strong> t\u1ed3n t\u1ea1i.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background has-medium-font-size\" style=\"background-color:#e6efff\"><em>&gt; H\u00e3y tham kh\u1ea3o ngay d\u1ecbch v\u1ee5 <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/tu-van-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>T\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> c\u1ee7a Sao Kim \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 t\u1eeb Nghi\u00ean c\u1ee9u, \u0110\u00e1nh gi\u00e1 \u0111\u1ebfn \u0110\u1ecbnh v\u1ecb, Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng r\u1ed3i Chu\u1ea9n b\u1ecb c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u t\u1ec9 m\u1ec9, quy\u1ebft \u0111\u1ecbnh c\u00e1ch ki\u1ebfn tr\u00fac ph\u00f9 h\u1ee3p v\u00e0 th\u1ef1c hi\u1ec7n t\u00edch h\u1ee3p \u0111\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch t\u1ed1t nh\u1ea5t cho to\u00e0n b\u1ed9 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Xem x\u00e9t c\u1ea9n th\u1eadn 6 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea \u1edf tr\u00ean \u0111\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro khi t\u00e1i c\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>H\u00e3y nh\u1edb r\u1eb1ng, m\u1ee5c ti\u00eau c\u1ee7a ki\u1ebfn \u200b\u200btr\u00fac th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111\u01b0a ra nh\u1eefng c\u00e1i t\u00ean hay ho cho c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><strong>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 t\u1ea1o ra s\u1ef1 r\u00f5 r\u00e0ng, th\u00fac \u0111\u1ea9y th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n t\u1ed1t h\u01a1n trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #BrandArchitecture #KienTrucThuongHieu<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 d\u1ec5 hi\u1ec3u \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng kh\u00f4ng? N\u1ebfu KH\u00d4NG, b\u1ea1n c\u1ea7n \u0111\u1ecdc ngay b\u00e0i vi\u1ebft ngay \u0111\u1ec3 bi\u1ebft c\u00e1ch x\u00e2y d\u1ef1ng Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng, tr\u1ef1c quan v\u00e0 d\u1ec5 ph\u00e1t tri\u1ec3n h\u01a1n.<\/p>\n","protected":false},"author":24,"featured_media":6618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-6607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":5190,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/6607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=6607"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/6607\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/6618"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=6607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=6607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=6607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}