{"id":6766,"date":"2021-07-01T06:10:37","date_gmt":"2021-07-01T06:10:37","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=6766"},"modified":"2024-01-05T15:37:43","modified_gmt":"2024-01-05T08:37:43","slug":"tinh-cach-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/tinh-cach-thuong-hieu\/","title":{"rendered":"T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u: C\u00e1ch X\u00e1c \u0111\u1ecbnh v\u00e0 X\u00e2y d\u1ef1ng"},"content":{"rendered":"\n<p><em>Trong b\u00e0i vi\u1ebft n\u00e0y, Sao Kim Branding s\u1ebd chia s\u1ebb v\u1edbi b\u1ea1n c\u00e1ch x\u00e1c \u0111\u1ecbnh <strong>t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u1ed9c \u0111\u00e1o cho doanh nghi\u1ec7p v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3.<\/em><\/p>\n\n\n\n<p><strong>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/strong> (Brand Personality) l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 nh\u00e2n c\u00e1ch h\u00f3a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m li\u00ean quan v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh m\u1ea1nh m\u1ebd.<\/p>\n\n\n\n<p>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u b\u00e1o hi\u1ec7u cho kh\u00e1ch h\u00e0ng bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u01b0a m\u1ea1o hi\u1ec3m hay th\u00edch an to\u00e0n, vui t\u00ednh hay nghi\u00eam t\u00fac, \u0111\u00e1ng tin c\u1eady hay kh\u00f4ng.<\/p>\n\n\n\n<p>N\u00f3 c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh li\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 mu\u1ed1n \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n hay \u0111\u1ed1i l\u1eadp v\u1edbi n\u00f3.<\/p>\n\n\n\n<p>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u0169ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u1ea3 th\u01b0\u01a1ng hi\u1ec7u B2B c\u0169ng nh\u01b0 B2C. B\u1edfi v\u00ec, kh\u00e1ch h\u00e0ng c\u1ee7a c\u1ea3 hai l\u0129nh v\u1ef1c n\u00e0y \u0111\u1ec1u \u0111ang t\u00ecm ki\u1ebfm s\u1ef1 li\u00ean quan, s\u1ef1 quen thu\u1ed9c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>V\u00e0 khi n\u00f3i \u0111\u1ebfn m\u1ed1i li\u00ean h\u1ec7 quen thu\u1ed9c \u0111\u1ed9c \u0111\u00e1o \u0111\u00f3, t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 con \u0111\u01b0\u1eddng d\u1eabn d\u1eaft h\u1ecd.<\/p>\n\n\n\n<p>V\u1eady, <strong>t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec<\/strong>? T\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng v\u00e0 l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u ch\u1ea1m \u0111\u1ebfn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n?<\/p>\n\n\n\n<p>Trong ph\u1ea7n ti\u1ebfp theo, <a href=\"https:\/\/www.saokim.com.vn\/en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim<\/strong><\/a> s\u1ebd c\u00f9ng b\u1ea1n tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y v\u00e0 xem x\u00e9t k\u1ef9 h\u01a1n c\u00e1ch t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean s\u1ed1ng \u0111\u1ed9ng trong nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">1. T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p><strong>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 t\u1eadp h\u1ee3p c\u00e1c c\u1ea3m x\u00fac, tr\u00ed tu\u1ec7 v\u00e0 h\u00e0nh vi nh\u1ea5t qu\u00e1n theo th\u1eddi gian c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>C\u0169ng gi\u1ed1ng nh\u01b0 con ng\u01b0\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m d\u1ec5 nh\u1eadn bi\u1ebft b\u1eaft ngu\u1ed3n t\u1eeb c\u00e1ch h\u1ecd suy ngh\u0129 v\u00e0 c\u1ea3m nh\u1eadn v\u1ec1 th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<p>T\u00ednh x\u00e1c th\u1ef1c v\u00e0 t\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u00e0y l\u00e0 y\u1ebfu t\u1ed1 ph\u00e2n bi\u1ec7t m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u y\u1ebfu.<\/p>\n\n\n\n<p>C\u0169ng gi\u1ed1ng nh\u01b0 khi ngh\u0129 v\u1ec1 Apple, b\u1ea1n li\u00ean t\u01b0\u1edfng ngay \u0111\u1ebfn s\u1ef1 s\u00e1ng t\u1ea1o, sang tr\u1ecdng, t\u1ed1i gi\u1ea3n, hay SpaceX l\u00e0 m\u1ed9t nh\u00e0 th\u00e1m hi\u1ec3m t\u00e1o b\u1ea1o, m\u1ea1o hi\u1ec3m. Nh\u1eefng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t nh\u1ea5t nh\u01b0 th\u1ebf n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u1eadn bi\u1ebft ngay l\u1eadp t\u1ee9c v\u00e0 c\u00f3 li\u00ean quan s\u00e2u s\u1eafc.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/cac-loai-tinh-cach-thuong-hieu.png\" alt=\"C\u00e1c lo\u1ea1i t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-6782\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/cac-loai-tinh-cach-thuong-hieu.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/cac-loai-tinh-cach-thuong-hieu-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/cac-loai-tinh-cach-thuong-hieu-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u Jennifer Aaker \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn 5 kh\u00eda c\u1ea1nh kh\u00e1c bi\u1ec7t c\u1ee7a t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u trong m\u1ed9t b\u00e0i b\u00e1o tr\u00ean T\u1ea1p ch\u00ed Nghi\u00ean c\u1ee9u Ti\u1ebfp th\u1ecb n\u0103m 1997 \u0111\u00f3 l\u00e0:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li>Ch\u00e2n th\u00e0nh<\/li>\n\n\n\n<li>S\u00f4i n\u1ed5i<\/li>\n\n\n\n<li>N\u0103ng l\u1ef1c<\/li>\n\n\n\n<li>Tinh t\u1ebf<\/li>\n\n\n\n<li>v\u00e0 M\u1ea1nh m\u1ebd<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>M\u1ed7i kh\u00eda c\u1ea1nh \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh th\u00eam b\u1edfi c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 ch\u00ednh s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u00e0y \u0111\u00e3 l\u00e0m cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t v\u00e0 d\u1ec5 nh\u1eadn bi\u1ebft.<\/p>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 x\u00e1c \u0111\u1ecbnh t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, \u0111\u1ecbnh v\u1ecb v\u00e0 l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"738\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/tinh-cach-thuong-hieu-la-gi.png\" alt=\"C\u00e1c v\u00ed d\u1ee5 v\u1ec1 T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-6774\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/tinh-cach-thuong-hieu-la-gi.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/tinh-cach-thuong-hieu-la-gi-300x185.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/tinh-cach-thuong-hieu-la-gi-768x472.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">T\u00ednh c\u00e1ch #1: Ch\u00e2n th\u00e0nh<\/h3>\n\n\n\n<p>T\u1ea5t nhi\u00ean, ch\u00e2n th\u00e0nh l\u00e0 m\u1ee5c ti\u00eau c\u1ee7a m\u1ecdi th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng nh\u01b0 m\u1ed9t kh\u00eda c\u1ea1nh c\u1ee7a t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u, s\u1ef1 ch\u00e2n th\u00e0nh \u0111\u01b0\u1ee3c d\u00e0nh cho nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u00e0nh m\u1ea1nh, trung th\u1ef1c, vui t\u00ednh v\u00e0 gi\u1ea3n d\u1ecb.<\/p>\n\n\n\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y trong c\u00e1c ng\u00e0nh kh\u00e1ch s\u1ea1n, d\u1ecbch v\u1ee5 \u0103n u\u1ed1ng v\u00e0 an ninh:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li>Disney<\/li>\n\n\n\n<li>Amazone<\/li>\n\n\n\n<li>Hallmark<\/li>\n\n\n\n<li>Cadbury<\/li>\n\n\n\n<li>Pampers<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">T\u00ednh c\u00e1ch #2: S\u00f4i n\u1ed5i<\/h3>\n\n\n\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y th\u01b0\u1eddng nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng tr\u1ebb, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u00ednh c\u00e1ch s\u00f4i n\u1ed5i th\u01b0\u1eddng c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m nh\u01b0 t\u00e1o b\u1ea1o, n\u0103ng \u0111\u1ed9ng, gi\u00e0u tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng v\u00e0 ti\u00ean ti\u1ebfn.<\/p>\n\n\n\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u00f4i n\u1ed5i th\u01b0\u1eddng xuy\u00ean m\u1edf kh\u00f3a nh\u1eefng th\u1ee9 vi di\u1ec7u ho\u1eb7c c\u1ea3m gi\u00e1c m\u1ea1nh v\u00e0 t\u1eadn d\u1ee5ng qu\u1ea3ng c\u00e1o c\u00f3 ch\u1ec9 s\u1ed1 k\u00edch th\u00edch ho\u1eb7c x\u00e1c nh\u1eadn th\u00fa v\u1ecb v\u1ec1 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u00ednh c\u00e1ch s\u00f4i n\u1ed5i:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li>Tesla<\/li>\n\n\n\n<li>Red Bull<\/li>\n\n\n\n<li>Coca-Cola<\/li>\n\n\n\n<li>Nike<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">T\u00ednh c\u00e1ch #3: N\u0103ng l\u1ef1c<\/h3>\n\n\n\n<p>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 n\u0103ng l\u1ef1c l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng tin c\u1eady, th\u00f4ng minh v\u00e0 \u0111\u1ea3m b\u1ea3o cho s\u1ef1 th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u theo chi\u1ec1u h\u01b0\u1edbng t\u00ednh c\u00e1ch n\u00e0y l\u00e0 nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o t\u01b0 t\u01b0\u1edfng v\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 tr\u00e1ch nhi\u1ec7m.<\/p>\n\n\n\n<p>H\u00e3y ngh\u0129 \u0111\u1ebfn m\u1ed9t v\u00e0i th\u01b0\u01a1ng hi\u1ec7u trong ng\u00e0nh t\u00e0i ch\u00ednh, b\u1ea3o hi\u1ec3m, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 h\u1eadu c\u1ea7n.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 bao g\u1ed3m:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Volvo<\/li>\n\n\n\n<li>Google<\/li>\n\n\n\n<li>Intel<\/li>\n\n\n\n<li>Microsoft<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">T\u00ednh c\u00e1ch #4: Tinh t\u1ebf<\/h3>\n\n\n\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u00ednh c\u00e1ch tinh t\u1ebf \u0111\u01b0\u1ee3c \u0111\u1eb7c tr\u01b0ng b\u1edfi c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m nh\u01b0 tinh t\u1ebf, sang tr\u1ecdng v\u00e0 quy\u1ebfn r\u0169. \u0110\u00e2y l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng s\u00e0nh \u0111i\u1ec7u, c\u00f3 \u0111\u1ecba v\u1ecb.<\/p>\n\n\n\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u theo chi\u1ec1u h\u01b0\u1edbng tinh vi tr\u1ea3i d\u00e0i kh\u1eafp c\u00e1c ng\u00e0nh, nh\u01b0ng d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y trong l\u0129nh v\u1ef1c th\u1eddi trang, sang tr\u1ecdng v\u00e0 \u00f4 t\u00f4.<\/p>\n\n\n\n<p>H\u00e3y ngh\u0129 \u0111\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li>Apple<\/li>\n\n\n\n<li>Gucci<\/li>\n\n\n\n<li>Tifanny &amp; Co<\/li>\n\n\n\n<li>Rolex<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">T\u00ednh c\u00e1ch #5: M\u1ea1nh m\u1ebd<\/h3>\n\n\n\n<p>C\u00e1c \u0111\u1eb7c \u0111i\u1ec3m th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd \u01b0a th\u00edch m\u1ea1o hi\u1ec3m, ho\u1ea1t \u0111\u1ed9ng ngo\u00e0i tr\u1eddi v\u00e0 th\u00edch chi\u1ebfn \u0111\u1ea5u v\u1edbi kh\u00f3 kh\u0103n. \u0110\u00e2y l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u1ec3 t\u1ed3n t\u1ea1i l\u00e2u d\u00e0i v\u00e0 \u0111\u01b0\u1ee3c coi l\u00e0 l\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9, m\u1ea1nh m\u1ebd, c\u01a1 b\u1eafp v\u00e0 \u0111\u00edch th\u1ef1c.<\/p>\n\n\n\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u1edf k\u00edch th\u01b0\u1edbc ch\u1eafc ch\u1eafn th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y trong c\u00e1c ng\u00e0nh x\u00e2y d\u1ef1ng, th\u1ec3 thao&#8230;.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u00ednh c\u00e1ch m\u1ea1nh m\u1ebd nh\u01b0:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li>Harley Davidson<\/li>\n\n\n\n<li>Jeep<\/li>\n\n\n\n<li>Marllboro<\/li>\n\n\n\n<li>Timberland<\/li>\n\n\n\n<li>Levi\u2019s<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><em>&gt; C\u00e1c ki\u1ec3u t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/hinh-mau-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>h\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> kh\u00e1c nhau.<\/em><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">2. T\u1ea1i sao t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i quan tr\u1ecdng?<\/h2>\n\n\n\n<p>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n quan tr\u1ecdng c\u1ee7a \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t. T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u nh\u00e2n c\u00e1ch h\u00f3a th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o cho th\u01b0\u01a1ng hi\u1ec7u c\u00f3 chi\u1ec1u s\u00e2u, c\u00f3 s\u1eafc th\u00e1i, \u0111\u1ed3ng th\u1eddi l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean li\u00ean quan \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u1ea3m nh\u1eadn th\u1ea5y v\u00e0 li\u00ean quan. V\u00ec th\u1ebf, t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng m\u1ed9t vai tr\u00f2 r\u1ea5t l\u1edbn trong vi\u1ec7c th\u00fac \u0111\u1ea9y thu h\u00fat kh\u00e1ch h\u00e0ng, th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><em>&gt; Xem ngay: <a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/tai-san-thuong-hieu-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec<\/strong><\/a>?<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>T\u00ednh c\u00e1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 l\u00fd do t\u1ea1i sao kh\u00e1ch h\u00e0ng c\u1ee7a Starbucks c\u1ea3m th\u1ea5y nh\u01b0 \u1edf nh\u00e0 trong c\u00e1c qu\u00e1n c\u00e0 ph\u00ea c\u1ee7a h\u1ecd v\u00e0 t\u1ea1i sao kh\u00e1ch h\u00e0ng c\u1ee7a BMW kh\u00f3 c\u00f3 th\u1ec3 ngh\u0129 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/p>\n\n\n\n<p>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng v\u00e0 \u0111\u01b0\u1ee3c tri\u1ec3n khai hi\u1ec7u qu\u1ea3 gi\u00fap:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">Th\u00fac \u0111\u1ea9y s\u1ef1 kh\u00e1c bi\u1ec7t<\/h3>\n\n\n\n<p>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n<p>C\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c marketing theo nh\u1eefng c\u00e1ch kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o t\u00ednh c\u00e1ch. Ch\u00eca kh\u00f3a l\u00e0:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:28px\"><strong>Nu\u00f4i d\u01b0\u1ee1ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n theo th\u1eddi gian v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">T\u0103ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n d\u1ec5 nh\u1eadn bi\u1ebft v\u00e0 \u0111\u00e1ng nh\u1edb. \u0110\u00e2y l\u00e0 nh\u1eefng th\u00e0nh ph\u1ea7n quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/nhan-thuc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p>Nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c l\u00e0m cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u00f4ng qua marketing v\u00e0 qu\u1ea3ng c\u00e1o. N\u00f3 c\u0169ng nh\u1eb1m l\u00e0m cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i n\u00e2ng cao s\u1ef1 nh\u1eadn th\u1ee9c.<\/p>\n\n\n\n<p>Qua \u0111\u00f3, ph\u00e1t tri\u1ec3n t\u1eeb s\u1ef1 c\u00f4ng nh\u1eadn th\u00e0nh s\u1ef1 \u01b0a th\u00edch.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">T\u0103ng m\u1ee9c \u0111\u1ed9 trung th\u00e0nh<\/h3>\n\n\n\n<p>Kh\u00f4ng ai t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t h\u01a1n Apple. M\u1ecdi ng\u01b0\u1eddi nh\u00ecn th\u1ea5y ch\u00ednh h\u1ecd (hay phi\u00ean b\u1ea3n t\u1ed1t h\u01a1n c\u1ee7a h\u1ecd) qua thi\u1ebft k\u1ebf \u1ea5n t\u01b0\u1ee3ng, ngh\u1ec7 thu\u1eadt, t\u00ednh c\u00e1ch c\u00f3 ph\u1ea7n kh\u00e1c th\u01b0\u1eddng m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 nu\u00f4i d\u01b0\u1ee1ng trong nhi\u1ec1u th\u1eadp k\u1ef7.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u00e3 gi\u00fap Apple t\u1ea1o ra m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">3. 4 B\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/4-buoc-xac-dinh-tinh-cach-thuong-hieu.jpg\" alt=\"4 B\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-6780\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/4-buoc-xac-dinh-tinh-cach-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/4-buoc-xac-dinh-tinh-cach-thuong-hieu-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/4-buoc-xac-dinh-tinh-cach-thuong-hieu-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>V\u00ec \u0111\u1eb7c \u0111i\u1ec3m t\u00ednh c\u00e1ch cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a con ng\u01b0\u1eddi, n\u00ean c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 ngh\u0129 v\u1ec1 n\u00f3 nh\u01b0 th\u1ec3 \u0111\u00f3 l\u00e0 m\u1ed9t con ng\u01b0\u1eddi.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 l\u00fac ki\u1ebfn th\u1ee9c t\u00e2m l\u00fd trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t huy t\u00e1c d\u1ee5ng.<\/p>\n\n\n\n<p>Gi\u1ed1ng nh\u01b0 t\u00ednh c\u00e1ch con ng\u01b0\u1eddi, t\u00ednh c\u00e1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n chia th\u00e0nh b\u1ed1n kh\u00eda c\u1ea1nh ri\u00eang bi\u1ec7t:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li>C\u1ea3m x\u00fac (EQ)<\/li>\n\n\n\n<li>L\u00fd tr\u00ed (IQ)<\/li>\n\n\n\n<li>\u0110\u1eb7c \u0111i\u1ec3m<\/li>\n\n\n\n<li>v\u00e0 H\u00e0nh vi<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>C\u0169ng gi\u1ed1ng nh\u01b0 \u0111\u1ed1i v\u1edbi con ng\u01b0\u1eddi, m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y nhi\u1ec1u h\u01a1n v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac (V\u00ed d\u1ee5 \u0111am m\u00ea, l\u00f2ng nhi\u1ec7t th\u00e0nh). M\u1ed9t s\u1ed1 \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi L\u00fd tr\u00ed (V\u00ed d\u1ee5 s\u1ef1 ph\u00e2n t\u00edch h\u1ee3p l\u00fd v\u00e0 logic)<\/p>\n\n\n\n<p>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1eb1ng c\u1ea3m x\u00fac kh\u00e1c r\u1ea5t nhi\u1ec1u so v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi  l\u00fd tr\u00ed.<\/p>\n\n\n\n<p>Hi\u1ec3u \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u1eb1m \u1edf v\u1ecb tr\u00ed n\u00e0o tr\u00ean ph\u1ed5 EQ \u0111\u1ebfn IQ \u0111\u1ec3 t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh c\u00e1c thu\u1ed9c t\u00ednh h\u1eefu h\u00ecnh h\u01a1n (\u0110\u1eb7c \u0111i\u1ec3m v\u00e0 H\u00e0nh vi) c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p><strong>\u0110\u1eb7c \u0111i\u1ec3m<\/strong> l\u00e0 c\u00e1ch m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u1ea3m nh\u1eadn b\u1edfi nh\u1eefng ng\u01b0\u1eddi m\u00e0 n\u00f3 t\u01b0\u01a1ng t\u00e1c. Ch\u00fang l\u00e0 nh\u1eefng thu\u1ed9c t\u00ednh b\u00ean ngo\u00e0i, d\u1ec5 quan s\u00e1t nh\u1ea5t c\u1ee7a n\u00f3.<\/p>\n\n\n\n<p><em>V\u00ed d\u1ee5 nh\u01b0: Harley Davidson l\u00e0 m\u1ea1nh m\u1ebd v\u00e0 nam t\u00ednh.<\/em><\/p>\n\n\n\n<p>C\u00e1c <strong>h\u00e0nh vi<\/strong> c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1ch ch\u00fang h\u00e0nh \u0111\u1ed9ng trong m\u00f4i tr\u01b0\u1eddng xung quanh.<\/p>\n\n\n\n<p><em>V\u00ed d\u1ee5 nh\u01b0: Red Bull, r\u1ea5t m\u1ea1o hi\u1ec3m v\u00e0 t\u00e1o b\u1ea1o.<\/em><\/p>\n\n\n\n<p>V\u00e0 \u0111\u1ec3 hi\u1ec7u qu\u1ea3 h\u01a1n b\u1ea1n n\u00ean \u0111i theo 4 b\u01b0\u1edbc sau:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc #1: Nghi\u00ean c\u1ee9u<\/h3>\n\n\n\n<p>B\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u xem th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 h\u00e0nh vi nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1eb7c \u0111i\u1ec3m t\u00ednh c\u00e1ch n\u00e0o ph\u00f9 h\u1ee3p?<\/li>\n\n\n\n<li>\u0110\u1eb7c \u0111i\u1ec3m t\u00ednh c\u00e1ch n\u00e0o g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y m\u1ee5c ti\u00eau kinh doanh?<\/li>\n\n\n\n<li>Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau s\u1ebd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a nhi\u1ec1u v\u00e0o C\u1ea3m x\u00fac hay L\u00fd tr\u00ed?<\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ti\u1ebfp \u0111\u1ebfn l\u00e0 t\u00ecm hi\u1ec3u xem tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i \u0111ang c\u00f3 nh\u1eefng \u0111\u1ed1i th\u1ee7 n\u00e0o, h\u1ecd \u0111ang x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u ra sao?<\/p>\n\n\n\n<p>Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u s\u00e2u s\u1eafc \u0111\u1ec3 hi\u1ec3u \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau t\u1ed1i th\u01b0\u1ee3ng th\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u00e1t tri\u1ec3n nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u00e0o? nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u00e0o, gi\u00e1 tr\u1ecb n\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u00f3 m\u00e0 c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng?<\/p>\n\n\n\n<p>T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc #2: Brainstorming<\/h3>\n\n\n\n<p>D\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, b\u1ea1n c\u1ea7n th\u1ea3o lu\u1eadn v\u1edbi nh\u00f3m c\u1ee7a m\u00ecnh \u0111\u1ec3 li\u1ec7t k\u00ea, quy\u1ebft \u0111\u1ecbnh ra \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m, h\u00e0nh vi ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>Th\u1ea3o lu\u1eadn v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u gi\u00fap n\u1ed5i b\u1eadt h\u01a1n v\u1edbi \u0111\u1ed1i th\u1ee7. Quan tr\u1ecdng, c\u1ea7n ph\u1ea3i h\u00ecnh dung v\u1ec1 c\u00e1ch \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf n\u1ebfu ch\u1ecdn \u0111\u1eb7c \u0111i\u1ec3m t\u00ednh c\u00e1ch \u0111\u00f3.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc #3: Ph\u1ed1i h\u1ee3p<\/h3>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m, h\u00e0nh vi b\u1ed5 tr\u1ee3 cho nhau \u0111\u1ec3 ph\u1ed1i h\u1ee3p l\u1ea1i. Th\u00f4ng th\u01b0\u1eddng, ph\u1ed1i h\u1ee3p h\u00e0i h\u00f2a t\u1eeb 2 \u0111\u1ebfn 3 n\u00e9t li\u00ean quan nh\u1ea5t.<\/p>\n\n\n\n<p><em>G\u1ee3i \u00fd: B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra 2 \u0110\u1eb7c \u0111i\u1ec3m v\u00e0 2 H\u00e0nh vi \u0111\u1ed9c \u0111\u00e1o v\u1ec1 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Nhi\u1ec1u h\u01a1n g\u00e2y lo\u00e3ng, kh\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 t\u1eadp trung v\u00e0 t\u00ednh nh\u1ea5t qu\u00e1n<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc #4: Ti\u00eau chu\u1ea9n h\u00f3a<\/h3>\n\n\n\n<p>T\u1eeb \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 h\u00e0nh vi \u0111\u00e3 ch\u1ecdn, ch\u00fang ta \u0111\u01b0a ra 4 \u0111\u1ecbnh ngh\u0129a ng\u1eafn v\u1ec1 c\u00e1c thu\u1ed9c t\u00ednh n\u00e0y (\u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh cho ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u)<\/p>\n\n\n\n<p>B\u1ed1n c\u00e2u n\u00e0y s\u1ebd x\u00e1c \u0111\u1ecbnh t\u00ednh c\u00e1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00f3ng vai tr\u00f2 l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00e0 \u0111\u01b0\u1eddng d\u1eabn \u0111\u1ec3 thi\u1ebft k\u1ebf v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0o cu\u1ed9c s\u1ed1ng.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Ti\u00eau chu\u1ea9n h\u00f3a t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u1ec3 hi\u1ec7n ch\u00fang th\u00f4ng qua t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh, th\u00f4ng \u0111i\u1ec7p c\u0169ng nh\u01b0 logo hay b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<\/blockquote>\n\n\n\n<p>Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c quy tr\u00ecnh, c\u00e1ch \u1ee9ng x\u1eed \u0111\u1ec3 c\u00e1c h\u00e0nh \u0111\u1ed9ng l\u00e0 nh\u1ea5t qu\u00e1n.<\/p>\n\n\n\n<p>T\u1ea5t c\u1ea3 \u0111\u1ec1u ph\u1ea3i th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u m\u00e0 b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">4. \u0110\u01b0a t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111i v\u00e0o th\u1ef1c t\u1ebf ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi con ng\u01b0\u1eddi, v\u1ecb tr\u00ed c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1eb1m \u1edf \u0111\u1ea7u ph\u1ea7n l\u1edbn \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi t\u00ednh c\u00e1ch c\u1ee7a n\u00f3.<\/p>\n\n\n\n<p>C\u00f3 ba l\u0129nh v\u1ef1c ch\u00ednh m\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ec3 \u0111\u00e1nh d\u1ea5u t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li>H\u00ecnh th\u1ee9c<\/li>\n\n\n\n<li>\u00c2m thanh<\/li>\n\n\n\n<li>v\u00e0 Ho\u1ea1t \u0111\u1ed9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">#1. H\u00ecnh th\u1ee9c<\/h3>\n\n\n\n<p>H\u00ecnh th\u1ee9c, di\u1ec7n m\u1ea1o c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111\u1eb7c \u0111i\u1ec3m nh\u1eadn di\u1ec7n tr\u1ef1c quan c\u1ee7a n\u00f3. N\u00f3 bao g\u1ed3m logo, b\u1ea3ng m\u00e0u, ki\u1ec3u ch\u1eef, h\u00ecnh \u1ea3nh, &#8230;<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 nh\u1eefng g\u00ec tr\u1ef1c quan, d\u1ec5 nh\u1eadn bi\u1ebft ngay l\u1eadp t\u1ee9c trong m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh.<\/p>\n\n\n\n<p>Khi t\u00f4i n\u00f3i Coca-Cola, b\u1ea1n ngh\u0129 \u0111\u1ebfn m\u00e0u g\u00ec? Ki\u1ec3u ch\u1eef n\u00e0o?<\/p>\n\n\n\n<p>Ch\u1eafc ch\u1eafn l\u00e0 r\u1ea5t d\u1ec5 tr\u1ea3 l\u1eddi ph\u1ea3i kh\u00f4ng?<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 b\u1edfi v\u00ec th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng Coca-Cola \u0111\u00e3 li\u00ean t\u1ee5c th\u00fac \u0111\u1ea9y nh\u1eadn th\u1ee9c v\u1ec1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u00ednh c\u00e1ch c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>Gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng c\u1ea3m nh\u1eadn th\u1ea5y th\u00f4ng qua s\u1ee3i d\u00e2y li\u00ean k\u1ebft t\u1eeb s\u00e2u b\u00ean trong.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><em>&gt; Tham kh\u1ea3o ngay d\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/bo-nhan-dien-thuong-hieu-cong-ty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> c\u1ee7a Sao Kim \u0111\u1ec3 truy\u1ec1n t\u1ea3i r\u00f5 r\u00e0ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng r\u00f5 r\u00e0ng h\u01a1n.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">#2. \u00c2m thanh<\/h3>\n\n\n\n<p>\u00c2m thanh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua phong c\u00e1ch ng\u00f4n t\u1eeb, gi\u1ecdng n\u00f3i, giai \u0111i\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p.<\/p>\n\n\n\n<p>\u00c2m thanh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111i\u1ec1u l\u00e0m cho th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7. \u0110\u00f3 l\u00e0 th\u1ee9 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng \u1edf c\u1ea5p \u0111\u1ed9 con ng\u01b0\u1eddi. V\u00e0 \u0111\u00f3 l\u00e0 \u0111i\u1ec1u l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n d\u1ec5 nh\u1eadn bi\u1ebft \u1edf b\u1ea5t c\u1ee9 n\u01a1i \u0111\u00e2u.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">#3. H\u00e0nh \u0111\u1ed9ng<\/h3>\n\n\n\n<p>C\u00e1ch m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u h\u00e0nh \u0111\u1ed9ng l\u00e0 c\u00e1ch n\u00f3 h\u00e0nh x\u1eed trong m\u00f4i tr\u01b0\u1eddng kinh doanh. T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng v\u00e0 nh\u1ea5t qu\u00e1n s\u1ebd cho m\u1ed9t h\u00e0nh \u0111\u1ed9ng nh\u1ea5t qu\u00e1n m\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec3u \u0111\u01b0\u1ee3c ho\u1eb7c tin r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ebd h\u00e0nh \u0111\u1ed9ng nh\u01b0 th\u1ebf.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 c\u00e1ch \u0111\u1ed9c \u0111\u00e1o gi\u00fap t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u1ea3m gi\u00e1c v\u1ec1 b\u1ea3n s\u1eafc v\u00e0 s\u1ef1 k\u1ebft n\u1ed1i \u0111\u1eb7c bi\u1ec7t.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: Virgin \u0111\u00e3 \u0111\u1ecbnh v\u1ecb m\u00ecnh nh\u01b0 l\u00e0 Robin Hood, ph\u00e1 v\u1ee1 s\u1ef1 th\u1ed1ng tr\u1ecb b\u1edfi c\u00e1c t\u1eadp \u0111o\u00e0n trong c\u00e1ch ng\u00e0nh truy\u1ec1n th\u1ed1ng, l\u1ea5y c\u1ee7a c\u1ee7a nh\u1eefng ng\u01b0\u1eddi gi\u00e0u chia cho ng\u01b0\u1eddi ngh\u00e8o (ng\u01b0\u1eddi ti\u00eau d\u00f9ng) th\u00f4ng qua tr\u1ea3i nghi\u1ec7m ch\u1ea5t l\u01b0\u1ee3ng cao, chi ph\u00ed th\u1ea5p h\u01a1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">5. T\u00f3m l\u1ea1i v\u1ec1 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>Ch\u00fang ta li\u00ean k\u1ebft v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ec3 ch\u00fang l\u00e0 con ng\u01b0\u1eddi, m\u1eb7c d\u00f9 ch\u00fang ta kh\u00f4ng th\u1ec3 b\u1eaft tay ho\u1eb7c \u00f4m l\u1ea5y.<\/p>\n\n\n\n<p>Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, m\u1ed1i li\u00ean h\u1ec7 m\u00e0 kh\u00e1ch h\u00e0ng ta t\u1ea1o ra v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u y\u00eau th\u00edch n\u00f3i l\u00ean r\u1eb1ng kh\u00e1ch h\u00e0ng l\u00e0 ai, c\u00f3 phong c\u00e1ch nh\u01b0 th\u1ebf n\u00e0o, quan ni\u1ec7m v\u1ec1 l\u1ed1i s\u1ed1ng ra sao&#8230;. \u0110\u00f3 c\u0169ng ch\u00ednh l\u00e0 <strong>t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/strong>.<\/p>\n\n\n\n<p>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u1ed9c \u0111\u00e1o &#8220;r\u1ea5t kh\u00f3 sao ch\u00e9p&#8221; cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. X\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n nh\u1ea5t qu\u00e1n, c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m tr\u00f4ng th\u1ea5y, nghe th\u1ea5y v\u00e0 h\u00e0nh \u0111\u1ed9ng ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch c\u00f3 ch\u1ee7 \u0111\u00edch.<\/p>\n\n\n\n<p>Hi\u1ec3u \u0111\u01b0\u1ee3c t\u00e2m l\u00fd v\u1ec1 <strong>t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/strong> s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o ra m\u1ed9t t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p v\u00e0 li\u00ean quan, g\u1eafn b\u00f3 m\u1eadt thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">> <em>Li\u00ean h\u1ec7 ngay v\u1edbi Sao Kim qua hotline <strong><a href=\"tel:0964699499\" target=\"_blank\" rel=\"noreferrer noopener\">0964.699.499<\/a><\/strong> n\u1ebfu b\u1ea1n c\u1ea7n h\u1ed7 tr\u1ee3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u00ednh c\u00e1ch \u0111\u1ed9c \u0111\u00e1o, r\u00f5 n\u00e9t gi\u00fap mang l\u1ea1i hi\u1ec7u qu\u1ea3 kinh doanh, truy\u1ec1n th\u00f4ng ngay t\u1eeb \u0111\u1ea7u.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #TinhCachThuongHieu #BrandPersonality<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u (Brand Personality) l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 nh\u00e2n c\u00e1ch h\u00f3a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m li\u00ean quan v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh m\u1ea1nh m\u1ebd.<\/p>\n","protected":false},"author":24,"featured_media":6780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-6766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":1614,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/6766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=6766"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/6766\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/6780"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=6766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=6766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=6766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}