{"id":6971,"date":"2021-07-16T06:19:14","date_gmt":"2021-07-16T06:19:14","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=6971"},"modified":"2022-11-02T11:47:03","modified_gmt":"2022-11-02T04:47:03","slug":"checklist-ra-mat-san-pham-tren-san-thuong-mai-dien-tu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/checklist-ra-mat-san-pham-tren-san-thuong-mai-dien-tu\/","title":{"rendered":"Checklist Ra m\u1eaft S\u1ea3n ph\u1ea9m tr\u00ean s\u00e0n TM\u0110T"},"content":{"rendered":"\n<p><strong>Ra m\u1eaft s\u1ea3n ph\u1ea9m<\/strong> l\u00e0 th\u1eddi \u0111i\u1ec3m v\u1eeba th\u00fa v\u1ecb v\u1eeba c\u0103ng th\u1eb3ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. N\u1ebfu vi\u1ec7c ra m\u1eaft thu\u1eadn l\u1ee3i, b\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng cao nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u, th\u00fac \u0111\u1ea9y doanh s\u1ed1 v\u00e0 t\u1ea1o \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c cho c\u00f4ng vi\u1ec7c kinh doanh, ng\u01b0\u1ee3c l\u1ea1i n\u00f3 g\u00e2y th\u1ea5t tho\u00e1t nhi\u1ec1u ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, Sao Kim gi\u1edbi thi\u1ec7u \u0111\u1ebfn b\u1ea1n m\u1ed9t <strong>checklist ra m\u1eaft s\u1ea3n ph\u1ea9m<\/strong> ho\u00e0n ch\u1ec9nh gi\u00fap n\u00e2ng cao t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng trong vi\u1ec7c <strong>ra m\u1eaft s\u1ea3n ph\u1ea9m tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong> (TM\u0110T).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1201\" height=\"629\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/checklist-ra-mat-san-pham-tren-san-thuong-mai-dien-tu-1.jpg\" alt=\"Checklist Ra m\u1eaft S\u1ea3n ph\u1ea9m tr\u00ean s\u00e0n Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed\" class=\"wp-image-7048\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/checklist-ra-mat-san-pham-tren-san-thuong-mai-dien-tu-1.jpg 1201w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/checklist-ra-mat-san-pham-tren-san-thuong-mai-dien-tu-1-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/checklist-ra-mat-san-pham-tren-san-thuong-mai-dien-tu-1-768x402.jpg 768w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><\/figure>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">#1. Ch\u1ecdn m\u1ed9t s\u1ea3n ph\u1ea9m chi\u1ebfn th\u1eafng<\/h2>\n\n\n\n<p>N\u1ebfu b\u1ea1n ch\u01b0a quy\u1ebft \u0111\u1ecbnh ch\u1ecdn m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ec3 b\u00e1n, h\u00e3y ch\u1eafc ch\u1eafn \u0111\u00f3 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi, x\u1ee9ng \u0111\u00e1ng b\u1ecf ti\u1ec1n \u0111\u1ec3 s\u1edf h\u1eefu. Kh\u00f4ng ai \u0111i mua m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd kh\u00f4ng c\u1ea7n.<\/p>\n\n\n\n<p>V\u00e0 s\u1ef1 th\u00e0nh c\u00f4ng tr\u00ean s\u00e0n TM\u0110T ph\u1ee5 thu\u1ed9c tr\u00ean 80% v\u00e0o s\u1ea3n ph\u1ea9m t\u1ed1t.<\/p>\n\n\n\n<p><strong>Tr\u01b0\u1edbc khi xem tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, h\u00e3y t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n:<\/strong><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>Kh\u00e1ch h\u00e0ng b\u1ea1n nh\u1eafm t\u1edbi th\u00edch g\u00ec?<\/li><li>S\u1edf th\u00edch c\u1ee7a h\u1ecd l\u00e0 g\u00ec?<\/li><li>Nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a h\u1ecd l\u00e0 g\u00ec?<\/li><li>\u0110\u00e2y c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m h\u1ecd s\u1ebd s\u1eed d\u1ee5ng?<\/li><li>S\u1ea3n ph\u1ea9m n\u00e0y gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec3m \u0111au n\u00e0o?<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>M\u1eb8O: S\u1ea3n ph\u1ea9m &#8220;Thu\u1ed1c gi\u1ea3m \u0111au&#8221; d\u1ec5 th\u00e0nh c\u00f4ng h\u01a1n s\u1ea3n ph\u1ea9m &#8220;Thu\u1ed1c b\u1ed5&#8221;<\/em><\/p>\n\n\n\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng b\u00e1o c\u00e1o h\u00e0ng qu\u00ed\/ n\u0103m c\u1ee7a s\u00e0n TM\u0110T \u0111\u1ec3 t\u00ecm xem nh\u1eefng s\u1ea3n ph\u1ea9m trong ng\u00e0nh h\u00e0ng h\u00e0ng b\u1ea1n \u0111\u1ecbnh tham gia \u0111ang c\u00f3 s\u1ea3n ph\u1ea9m n\u00e0o b\u00e1n t\u1ed1t.<\/p>\n\n\n\n<p>Ho\u1eb7c tr\u1ef1c ti\u1ebfp l\u01b0\u1edbt tr\u00ean \u1ee9ng d\u1ee5ng, website \u0111\u1ec3 xem th\u1ecb tr\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng s\u00f4i n\u1ed5i ra sao, h\u1ecd \u0111ang b\u00e1n nh\u1eefng g\u00ec?<\/p>\n\n\n\n<p>T\u00ednh to\u00e1n gi\u1eefa chi ph\u00ed v\u00e0 L\u1ee3i nhu\u1eadn sau khi \u0111\u00e3 tr\u1eeb \u0111i chi ph\u00ed s\u1ea3n xu\u1ea5t, chi ph\u00ed marketing \u0111\u1ec3 k\u1ef3 v\u1ecdng bi\u00ean l\u1ee3i nhu\u1eadn \u0111\u1ee7 \u0111\u1ec3 b\u1ea1n t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n<p><em>NOTE: N\u1ebfu b\u1ea1n \u0111ang mu\u1ed1n gia nh\u1eadp m\u1ed9t ng\u00e0nh c\u1ea1nh tranh, t\u00f4i \u0111\u1ec1 xu\u1ea5t b\u1ea1n n\u00ean \u0111\u1ecdc cu\u1ed1n s\u00e1ch &#8220;Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh&#8221; \u0111\u1ec3 t\u00ecm ra \u0111\u1ea1i d\u01b0\u01a1ng xanh cho ch\u00ednh m\u00ecnh.<\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">#2. Ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h2>\n\n\n\n<p>S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ngh\u0129 ra c\u00f3 th\u1ec3 tuy\u1ec7t v\u1eddi, nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 so s\u00e1nh n\u00f3 so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 tr\u00ean th\u1ecb tr\u01b0\u1eddng?<\/p>\n\n\n\n<p>N\u00f3 c\u00f3 n\u1ed5i b\u1eadt ho\u1eb7c cung c\u1ea5p m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 m\u00e0 kh\u00f4ng ai kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3?<\/p>\n\n\n\n<p>Ho\u1eb7c b\u1ea1n c\u00f3 m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u1eb7c bi\u1ec7t n\u00e0o \u0111\u00f3 kh\u00f4ng?<\/p>\n\n\n\n<p>N\u1ebfu kh\u00f4ng, b\u1ea1n c\u1ea7n xem x\u00e9t l\u1ea1i xem b\u1ea1n c\u00f3 mu\u1ed1n ti\u1ebfp t\u1ee5c v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 n\u00e0y hay kh\u00f4ng.<\/p>\n\n\n\n<p>S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ph\u1ea3i <em><strong>tuy\u1ec7t v\u1eddi<\/strong><\/em>. N\u00f3 ph\u1ea3i \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m v\u00e0 g\u00e2y ti\u1ebfng vang v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. C\u00e1c s\u1ea3n ph\u1ea9m ch\u01b0a \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng, ho\u1eb7c nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 x\u1ea5u ho\u1eb7c kh\u00f4ng c\u00f3 \u0111\u00e1nh gi\u00e1 s\u1ebd kh\u00f4ng t\u1ed3n t\u1ea1i l\u00e2u d\u00e0i.<\/p>\n\n\n\n<p>T\u1ea3i xu\u1ed1ng ngay c\u00e1c B\u00e1o c\u00e1o Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed uy t\u00edn \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ch\u00ednh x\u00e1c h\u01a1n:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/bit.ly\/2ThrXco\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>B\u00e1o c\u00e1o Ch\u1ec9 s\u1ed1 TM\u0110T Vi\u1ec7t Nam 2021<\/strong><\/a> &#8211; Vecom<\/li><li><a href=\"https:\/\/bit.ly\/3B6oO01\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>S\u00e1ch tr\u1eafng TM\u0110T Vi\u1ec7t Nam 2021<\/strong><\/a> &#8211; B\u1ed9 c\u00f4ng th\u01b0\u01a1ng<\/li><li><a href=\"https:\/\/bit.ly\/3klQpnV\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>B\u00e1o c\u00e1o TM\u0110T Vi\u1ec7t Nam 2020<\/strong><\/a> &#8211; Reputa<\/li><li><a href=\"https:\/\/bit.ly\/3igPtyD\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>B\u00e1o c\u00e1o TM\u0110T Vi\u1ec7t Nam<\/strong><\/a> &#8211; Nielsen<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>M\u1eb9o: Tr\u1ef1c ti\u1ebfp tr\u1ea3i nghi\u1ec7m, t\u00ecm ki\u1ebfm tr\u00ean c\u00e1c s\u00e0n TM\u0110T \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t c\u00e1ch t\u1ed1t \u0111\u1ec3 nghi\u00ean c\u1ee9u theo th\u1eddi gian th\u1ef1c<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">#3. Ki\u1ec3m tra \u0111i ki\u1ec3m tra l\u1ea1i s\u1ea3n ph\u1ea9m<\/h2>\n\n\n\n<p>Tr\u01b0\u1edbc khi ra m\u1eaft s\u1ea3n ph\u1ea9m, h\u00e3y d\u00e0nh th\u1eddi gian ki\u1ec3m tra m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ec3 ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n<p>Kh\u00f4ng c\u00f3 g\u00ec t\u1ec7 h\u01a1n vi\u1ec7c cung c\u1ea5p m\u1ed9t s\u1ea3n ph\u1ea9m l\u1ed7i. B\u1ea1n kh\u00f4ng ch\u1ec9 m\u1ea5t ti\u1ec1n m\u00e0 c\u00f2n m\u1ea5t uy t\u00edn v\u00e0 l\u00f2ng tin \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Tr\u01b0\u1edbc khi b\u1ea1n m\u1edbi ra m\u1eaft, h\u00e3y t\u1eadp h\u1ee3p m\u1ed9t nh\u00f3m ng\u01b0\u1eddi th\u1eed nghi\u1ec7m beta v\u00e0 nh\u1eadn ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.&nbsp; \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n tr\u00e1nh c\u00e1c s\u1ef1 c\u1ed1 c\u00f3 th\u1ec3 kh\u1eafc ph\u1ee5c d\u1ec5 d\u00e0ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n khi c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>\u201cLu\u00f4n ki\u1ec3m tra s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. \u0110\u1ea3m b\u1ea3o b\u1ea1n c\u00f3 nhi\u1ec1u l\u00f4 s\u1ea3n ph\u1ea9m v\u00e0 b\u1ea1n \u0111\u00e3 th\u1eed nghi\u1ec7m t\u1ea5t c\u1ea3 ch\u00fang \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m s\u1eb5n s\u00e0ng xu\u1ea5t x\u01b0\u1edfng t\u1eeb ng\u00e0y \u0111\u1ea7u ti\u00ean.\u201d<\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">#4. Ki\u1ec3m tra k\u1ef9 k\u1ebf ho\u1ea1ch marketing<\/h2>\n\n\n\n<p>S\u1ebd kh\u00f4ng ai mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n n\u1ebfu h\u1ecd kh\u00f4ng bi\u1ebft n\u00f3.<\/p>\n\n\n\n<p>V\u00e0 c\u0169ng kh\u00f4ng ai mua n\u00f3 n\u1ebfu h\u1ecd kh\u00f4ng hi\u1ec3u r\u00f5 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<p>\u0110\u1ea3m b\u1ea3o r\u1eb1ng team marketing c\u1ee7a b\u1ea1n th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch marketing gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m th\u01b0\u1eddng xuy\u00ean, li\u00ean t\u1ee5c \u0111\u1ebfn \u0111\u00fang v\u00e0 \u0111\u1ee7 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau b\u1ea1n mong mu\u1ed1n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1201\" height=\"805\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/checklist-ra-mat-san-pham-4-kiem-tra-ke-hoach-marketing.jpg\" alt=\"Checklist ra m\u1eaft s\u1ea3n ph\u1ea9m 4: Ki\u1ec3m tra k\u1ebf ho\u1ea1ch Marketing\" class=\"wp-image-7042\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/checklist-ra-mat-san-pham-4-kiem-tra-ke-hoach-marketing.jpg 1201w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/checklist-ra-mat-san-pham-4-kiem-tra-ke-hoach-marketing-300x201.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/checklist-ra-mat-san-pham-4-kiem-tra-ke-hoach-marketing-768x515.jpg 768w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Ki\u1ec3m tra k\u1ef9 k\u1ebf ho\u1ea1ch Marketing<\/p>\n\n\n\n<p>L\u00e0m nh\u01b0 v\u1eady c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ea3m b\u1ea3o kh\u00f4ng ch\u1ec9 \u0111\u1ea3m b\u1ea3o doanh thu mong mu\u1ed1n m\u00e0 c\u00f2n ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Nh\u1eefng sai l\u1ea7m Marketing th\u01b0\u1eddng g\u1eb7p tr\u00ean s\u00e0n TM\u0110T<\/h3>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>Ch\u1ec9 c\u1ea1nh tranh b\u1eb1ng gi\u00e1<\/li><li>Ch\u1ec9 qu\u1ea3ng c\u00e1o n\u1ed9i s\u00e0n<\/li><li>Ch\u1ec9 \u0111\u1ed1t ti\u1ec1n qu\u1ea3ng c\u00e1o<\/li><li>Ch\u1ec9 ch\u01a1i v\u1edbi 1 S\u00e0n<\/li><li>Ch\u01b0\u01a1ng tr\u00ecnh Marketing kh\u00f4ng \u0111a d\u1ea1ng<\/li><li>Ch\u01b0\u01a1ng tr\u00ecnh Marketing ch\u1ed3ng ch\u00e9o, kh\u00f4ng gi\u00e1 tr\u1ecb<\/li><li>T\u1eadp trung v\u00e0o th\u1ee7 thu\u1eadt &#8220;M\u0169 \u0111en&#8221;<\/li><li>Gi\u1ea3i quy\u1ebft v\u1ea5n feedback x\u1ea5u kh\u00f4ng t\u1ed1t<\/li><li>Kh\u00f4ng tham gia s\u1ef1 ki\u1ec7n c\u1ee7a s\u00e0n<\/li><li>B\u00e1n t\u00ednh n\u0103ng, kh\u00f4ng ph\u1ea3i l\u1ee3i \u00edch<\/li><li>T\u00ean th\u01b0\u01a1ng hi\u1ec7u shop, t\u00ean Facebook, Youtube, Tiktok, website kh\u00f4ng nh\u1ea5t qu\u00e1n<\/li><li>H\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m kh\u00f4ng thu h\u00fat<\/li><li>H\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m kh\u00f4ng &#8220;th\u1eadt&#8221;<\/li><li>Thi\u1ebfu video quay s\u1ea3n ph\u1ea9m<\/li><li>Thi\u1ebfu m\u00f4 t\u1ea3 chi ti\u1ebft s\u1ea3n ph\u1ea9m.<\/li><li>Kh\u00f4ng k\u00eau g\u1ecdi mua h\u00e0ng trong m\u00f4 t\u1ea3<\/li><li>T\u1ed1i \u01b0u s\u1ea3n ph\u1ea9m kh\u00f4ng d\u1ef1a v\u00e0o ph\u00e2n t\u00edch ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/li><li>Kh\u00f4ng t\u1ed1i \u01b0u SEO (t\u1ed1i \u01b0u cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm)<\/li><li>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u y\u1ebfu<\/li><li>Kh\u00f4ng c\u00f3 h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng<\/li><li>Thi\u1ebfu th\u00f4ng tin, th\u00f4ng s\u1ed1 s\u1ea3n ph\u1ea9m<\/li><li>Thi\u1ebfu cam k\u1ebft s\u1ea3n ph\u1ea9m.<\/li><li>Marketing m\u00e0 kh\u00f4ng c\u00f3 \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o<\/li><li>Kh\u00f4ng t\u1eadp trung v\u00e0o nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/li><li>Kh\u00f4ng trang tr\u00ed shop<\/li><li>Kh\u00f4ng c\u00f3 s\u1ea3n ph\u1ea9m m\u1ed3i, s\u1ea3n ph\u1ea9m b\u00e1n k\u00e8m, s\u1ea3n ph\u1ea9m b\u00e1n ch\u00e9o, s\u1ea3n ph\u1ea9m thu\u1ed9c ph\u00e2n kh\u00fac kh\u00e1c nhau<\/li><li>Marketing kh\u00f4ng tham kh\u1ea3o xu h\u01b0\u1edbng<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1eebng kh\u1edfi ch\u1ea1y chi\u1ebfn d\u1ecbch Marketing hay Ra m\u1eaft s\u1ea3n ph\u1ea9m khi m\u1ecdi th\u1ee9 ch\u01b0a th\u1ef1c s\u1ef1 s\u1eb5n s\u00e0ng.<\/p>\n\n\n\n<p><em>> Xem ngay b\u00e0i h\u01b0\u1edbng d\u1eabn l\u1eadp <a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/quan-tri-dieu-hanh\/mau-lap-ke-hoach-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>K\u1ebf ho\u1ea1ch Marketing<\/strong><\/a> b\u00e0i b\u1ea3n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c k\u1ebf ho\u1ea1ch Marketing chuy\u00ean nghi\u1ec7p cho d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n.<\/em><\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>&gt; \u0110\u1ec3 b\u1eaft \u0111\u1ea7u t\u1ed1t h\u01a1n, b\u1ea1n n\u00ean suy ngh\u0129 v\u1ec1 vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean s\u00e0n TM\u0110T. Li\u00ean h\u1ec7 ngay v\u1edbi Sao Kim \u0111\u1ec3 nh\u1eadn <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/tu-van-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> t\u1eeb c\u00e1c chuy\u00ean gia c\u1ee7a ch\u00fang t\u00f4i.<\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">5. Nh\u1ea5t qu\u00e1n gi\u1eefa c\u00e1c nh\u00f3m n\u1ed9i b\u1ed9 <\/h2>\n\n\n\n<p>N\u1ebfu c\u00e1c team c\u1ee7a b\u1ea1n kh\u00f4ng r\u00f5 r\u00e0ng v\u1ec1 k\u1ebf ho\u1ea1ch ra m\u1eaft s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, th\u00ec chi\u1ebfn l\u01b0\u1ee3c ra m\u1eaft s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t k\u1ebft qu\u1ea3 sai l\u1ea7m.<\/p>\n\n\n\n<p>Nh\u00e2n vi\u00ean c\u00f3 th\u00f4ng tin sai l\u1ec7ch c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch v\u00e0 kh\u00f4ng th\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c hi\u1ec7u \u1ee9ng lan t\u1ecfa t\u1eeb ch\u00ednh n\u1ed9i b\u1ed9.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf, h\u00e3y d\u00e0nh th\u1eddi gian \u0111\u1ec3 gi\u1edbi thi\u1ec7u t\u00f3m t\u1eaft cho c\u00e1c nh\u00f3m v\u00e0 cung c\u1ea5p cho h\u1ecd b\u1ea5t k\u1ef3 t\u00e0i li\u1ec7u th\u00f4ng tin n\u00e0o (nh\u01b0 Checlist ra m\u1eaft s\u1ea3n ph\u1ea9m) v\u1ec1 vi\u1ec7c ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>C\u00e1c team h\u00e0nh \u0111\u1ed9ng nh\u1ea5t qu\u00e1n, h\u1ed7 tr\u1ee3 nhau \u0111\u1ed3ng b\u1ed9 th\u00ec chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n m\u1edbi th\u1ef1c s\u1ef1 su\u00f4n s\u1ebb.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">6. Chu\u1ea9n b\u1ecb \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01a1n \u0111\u1eb7t h\u00e0ng<\/h2>\n\n\n\n<p>B\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u00e1p \u1ee9ng to\u00e0n b\u1ed9 nhu c\u1ea7u m\u00e0 b\u1ea1n \u0111\u1ecbnh t\u1ea1o ra cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh ch\u01b0a?<\/p>\n\n\n\n<p>Vi\u1ec7c h\u1ebft h\u00e0ng ho\u1eb7c kh\u00f4ng giao \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 l\u1edbn, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi b\u1ea1n \u0111\u00e3 th\u1ed5i ph\u1ed3ng k\u1ef3 v\u1ecdng cho l\u1ea7n ra m\u1eaft c\u1ee7a m\u00ecnh,<\/p>\n\n\n\n<p>Tr\u01b0\u1edbc khi ch\u00ednh th\u1ee9c ch\u1ea1y, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n c\u00f3 s\u1eb5n h\u00e0ng t\u1ed3n kho v\u00e0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng kinh doanh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ti\u1ec1m n\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1201\" height=\"805\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/checklist-ra-mat-san-pham-6-chuan-bi-thuc-hien-don-dat-hang.jpg\" alt=\"Checklist ra m\u1eaft s\u1ea3n ph\u1ea9m 6: Chu\u1ea9n b\u1ecb th\u1ef1c hi\u1ec7n \u0111\u01a1n \u0111\u1eb7t h\u00e0ng\" class=\"wp-image-7043\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/checklist-ra-mat-san-pham-6-chuan-bi-thuc-hien-don-dat-hang.jpg 1201w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/checklist-ra-mat-san-pham-6-chuan-bi-thuc-hien-don-dat-hang-300x201.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/checklist-ra-mat-san-pham-6-chuan-bi-thuc-hien-don-dat-hang-768x515.jpg 768w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Chu\u1ea9n b\u1ecb \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01a1n h\u00e0ng<\/p>\n\n\n\n<p>Tr\u01b0\u1edbc khi ra m\u1eaft s\u1ea3n ph\u1ea9m, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n c\u00f3 l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n kho v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c \u0111\u01a1n \u0111\u1eb7t h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng n\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tr\u1edf b\u00e1n ch\u1ea1y.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, thi\u1ebft l\u1eadp quy tr\u00ecnh x\u00e1c nh\u1eadn \u0111\u01a1n h\u00e0ng, \u0111\u00f3ng g\u00f3i, giao h\u00e0ng chi ti\u1ebft v\u00e0 luy\u1ec7n t\u1eadp tr\u01b0\u1edbc \u0111\u1ec3 t\u1ed1i \u01b0u qu\u00e1 tr\u00ecnh x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Ngo\u00e0i ra, li\u00ean t\u1ee5c t\u1ed1i \u01b0u quy tr\u00ecnh n\u00e0y \u0111\u1ec3 thi\u1ebft ki\u1ec7m th\u1eddi gian x\u1eed l\u00fd, chi ph\u00ed \u0111\u00f3ng g\u00f3i<\/p><\/blockquote>\n\n\n\n<p>M\u1ed7i \u0111\u01a1n v\u1ecb v\u1eadn chuy\u1ec3n s\u1ebd c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang v\u00e0 y\u00eau c\u1ea7u ri\u00eang, v\u00ec th\u1ebf b\u1ea1n c\u1ea7n &#8220;M\u1ee5c s\u1edf th\u1ecb&#8221; \u0111\u1ec3 t\u00ecm hi\u1ec3u k\u1ef9 v\u1ec1 quy tr\u00ecnh giao nh\u1eadn v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a h\u1ecd \u0111\u1ec3 \u1ee9ng ph\u00f3 v\u1edbi nh\u1eefng b\u1ea5t ng\u1edd x\u1ea3y ra.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>Tiki y\u00eau c\u1ea7u g\u00f3i h\u00e0ng r\u1ea5t k\u1ef9, cho ph\u00e9p giao h\u00e0ng ngay 30 ph\u00fat, k\u1ec3 t\u1eeb khi khi x\u00e1c nh\u1eadn \u0111\u00f3ng g\u00f3i xong.<\/li><li>Giaohangtietkiem c\u00f3 t\u1ed1c \u0111\u1ed9 giao h\u00e0ng r\u1ea5t nhanh. Nh\u01b0ng ho\u00e0n h\u00e0ng c\u0169ng r\u1ea5t nhanh (c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd kh\u00f4ng k\u1ecbp x\u1eed l\u00fd)<\/li><li>Viettel Post kh\u00f4ng nh\u1eadn h\u00e0ng ch\u1ee7 nh\u1eadt, giao mu\u1ed9n bu\u1ed5i t\u1ed1i th\u00ec t\u1ed1i ng\u00e0y h\u00f4m sau m\u1edbi x\u1ebfp h\u00e0ng \u0111i giao.<\/li><li>&#8230;<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>N\u00f3i chung, b\u1ea1n c\u1ea7n tr\u1ea3i nghi\u1ec7m v\u00e0 l\u1ef1a ch\u1ecdn cho m\u00ecnh 2-3 nh\u00e0 v\u1eadn chuy\u1ec3n ph\u00f9 h\u1ee3p, gi\u1eef m\u1ed1i li\u00ean h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi nh\u00e0 v\u1eadn chuy\u1ec3n \u0111\u1ec3 x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng c\u1ee7a b\u1ea1n linh ho\u1ea1t h\u01a1n.<\/p>\n\n\n\n<p>M\u1eb9o #1: Nh\u1edd b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n \u0111\u1eb7t h\u00e0ng v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 s\u1ea3n ph\u1ea9m tr\u1edf n\u00ean uy t\u00edn h\u01a1n. H\u01a1n n\u1eefa c\u00f2n \u0111\u1ec3 ki\u1ec3m tra l\u1ea1i qu\u00e1 tr\u00ecnh x\u1eed l\u00fd c\u1ee7a team, c\u1ee7a nh\u00e0 v\u1eadn chuy\u1ec3n<\/p>\n\n\n\n<p>M\u1eb9o #2: \u0110\u1eb7t h\u00e0ng t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 xem c\u00e1ch h\u1ecd th\u1ef1c hi\u1ec7n nh\u01b0 th\u1ebf n\u00e0o<\/p>\n\n\n\n<p>M\u1eb9o #3: S\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd s\u00e0n TM\u0110T \u0111\u1ec3 thi\u1ebft l\u1eadp k\u1ecbch b\u1ea3n follow kh\u00e1ch khi kh\u00e1ch \u0111\u1eb7t h\u00e0ng, v\u00ed d\u1ee5: Th\u00f4ng b\u00e1o t\u1eebng b\u01b0\u1edbc th\u1ef1c hi\u1ec7n qua tin nh\u1eafn (\u0111\u00e3 giao h\u00e0ng cho nh\u00e0 v\u1eadn chuy\u1ec3n), nh\u1eafc kh\u00e1ch h\u00e0ng ch\u00fa \u00fd nh\u1eadn h\u00e0ng, sau khi kh\u00e1ch nh\u1eadn h\u00e0ng th\u00ec h\u1ecfi th\u0103m v\u00e0 nh\u1edd feedback, &#8230; c\u00e1c giai \u0111o\u1ea1n n\u00e0y \u0111\u1ec1u c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u01b0\u1ee3c<\/p>\n\n\n\n<p>M\u1eb9o #4: \u0110\u1ea3m b\u1ea3o quy tr\u00ecnh x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng c\u1ee7a b\u1ea1n d\u1ec5 hi\u1ec3u, d\u1ec5 th\u1ef1c hi\u1ec7n \u0111\u1ec3 khi c\u1ea7n thi\u1ebft c\u00f3 th\u1ec3 scale team nhanh ch\u00f3ng \u0111\u00e1p \u1ee9ng l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng b\u1ea5t th\u01b0\u1eddng.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">7. K\u1ebf ho\u1ea1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<\/h2>\n\n\n\n<p>Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng trong th\u1eddi gian ra m\u1eaft s\u1ea3n ph\u1ea9m kh\u00f4ng ph\u1ea3i l\u00e0 tr\u00f2 ch\u01a1i.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f3 nh\u1ea5t \u0111\u1ecbnh c\u00f3 th\u1ec3 d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i Tiktok, trong khi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng ch\u1ec9 l\u01b0\u1edbt Facebook v\u00e0 Youtube.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 th\u00edch mua s\u1ea3n ph\u1ea9m n\u1ebfu ng\u01b0\u1eddi h\u1ecd theo d\u00f5i review t\u1ed1t, trong khi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c th\u00edch nghi\u00ean c\u1ee9u, so s\u00e1nh s\u1ea3n ph\u1ea9m tr\u00ean Group facebook, Google.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1201\" height=\"805\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/checklist-ra-mat-san-pham-7-ke-hoach-tiep-can-khach-hang.jpg\" alt=\"Checklist ra m\u1eaft s\u1ea3n ph\u1ea9m 7: K\u1ebf ho\u1ea1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng\" class=\"wp-image-7044\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/checklist-ra-mat-san-pham-7-ke-hoach-tiep-can-khach-hang.jpg 1201w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/checklist-ra-mat-san-pham-7-ke-hoach-tiep-can-khach-hang-300x201.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/checklist-ra-mat-san-pham-7-ke-hoach-tiep-can-khach-hang-768x515.jpg 768w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">K\u1ebf ho\u1ea1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<\/p>\n\n\n\n<p>Khi quy\u1ebft \u0111\u1ecbnh v\u1ec1 k\u1ebf ho\u1ea1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, h\u00e3y xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 sau:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n d\u00e0nh th\u1eddi gian c\u1ee7a h\u1ecd \u1edf \u0111\u00e2u?<\/li><li>H\u1ecd \u0111ang follow nh\u1eefng KoLs\/ Influencers n\u00e0o?<\/li><li>H\u1ecd hay mua h\u00e0ng tr\u00ean s\u00e0n TM\u0110T n\u00e0o?<\/li><li>\u0110\u1eb7c \u0111i\u1ec3m h\u1ed7 tr\u1ee3 nh\u00e0 b\u00e1n, Marketing c\u1ee7a t\u1eebng s\u00e0n TM\u0110T?<\/li><li>B\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p th\u1ebf n\u00e0o v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh chung c\u1ee7a s\u00e0n?<\/li><li>Kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 b\u1ea1n? So s\u00e1nh th\u00f4ng tin, ki\u1ec3m ch\u1ee9ng&#8230;<\/li><li>\u0110i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y h\u1ecd mua h\u00e0ng?<\/li><li>H\u1ecd mua h\u00e0ng t\u1eeb nh\u00e0 b\u00e1n n\u00e0o kh\u00e1c?<\/li><li>C\u00e1c nh\u00e0 b\u00e1n \u0111\u00f3 s\u1eed d\u1ee5ng nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p n\u00e0o \u0111\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd?<\/li><li>C\u00e1c nh\u00e0 b\u1ea1n \u0111\u00f3 th\u01b0\u1eddng ch\u1ea1y nh\u1eefng chi\u1ebfn d\u1ecbch marketing n\u00e0o?<\/li><\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">8. T\u1ea1o ra nh\u1eadn th\u1ee9c v\u00e0 c\u01b0\u1eddng \u0111i\u1ec7u<\/h2>\n\n\n\n<p>Nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 mua s\u1ea3n ph\u1ea9m \u2060- h\u1ecd mua nh\u1eefng c\u00e2u chuy\u1ec7n v\u00e0 c\u00e1c phi\u00ean b\u1ea3n c\u1ea3i ti\u1ebfn c\u1ee7a b\u1ea3n th\u00e2n.<\/p>\n\n\n\n<p>Cho d\u00f9 b\u1ea1n ch\u1ecdn truy\u1ec1n c\u1ea3m h\u1ee9ng, ng\u1ea1c nhi\u00ean hay s\u1ed1c v\u1edbi d\u1ef1 \u00e1n m\u1edbi c\u1ee7a m\u00ecnh, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i \u0111\u00e1nh v\u00e0o c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra s\u1ef1 ph\u1ea5n kh\u00edch xung quanh s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, khi\u1ebfn h\u1ecd ph\u1ea3i n\u0103n n\u1ec9 mua.<\/p>\n\n\n\n<p>C\u00f3 nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 h\u00e0o h\u1ee9ng trong k\u1ebf ho\u1ea1ch ra m\u1eaft s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, nh\u01b0ng h\u00e3y c\u00e2n nh\u1eafc:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>S\u1eed d\u1ee5ng Landing Page \u0111\u1ec3 th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh T\u00ecm hi\u1ec3u v\u00e0 Mua h\u00e0ng<\/li><li>K\u1ebft h\u1ee3p \u0111a k\u00eanh, nhi\u1ec1u c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng traffic \u0111\u1ebfn gian h\u00e0ng c\u1ee7a b\u1ea1n.<\/li><li>Kh\u1edfi ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch n\u00e2ng cao nh\u1eadn th\u1ee9c tr\u00ean Facebook, Tiktok, Instagram ho\u1eb7c Youtube&#8230;<\/li><li>\u0110a d\u1ea1ng h\u00f3a n\u1ed9i dung theo h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y nhu c\u1ea7u mua h\u00e0ng<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Cho d\u00f9 b\u1ea1n \u0111ang kh\u1edfi ch\u1ea1y chi\u1ebfn d\u1ecbch \u1edf n\u1ec1n t\u1ea3ng n\u00e0o. B\u1ea1n ph\u1ea3i s\u1eb5n s\u00e0ng chi ti\u1ec1n \u0111\u1ec3 ki\u1ebfm ti\u1ec1n.<\/p>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o l\u00e0 k\u00eanh h\u00e0ng \u0111\u1ea7u c\u1ee7a b\u1ea1n \u0111\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 cho ph\u00e9p b\u1ea1n b\u1eaft \u0111\u1ea7u l\u1ea5y d\u1eef li\u1ec7u v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh, d\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin v\u1ec1 m\u1ecdi th\u1ee9 t\u1eeb ti\u1ebfp th\u1ecb \u0111\u1ebfn thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, qu\u1ea3ng c\u00e1o kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ea5t c\u1ea3.<\/p>\n\n\n\n<p>M\u1eb9o: Ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn d\u1ecbch Marketing nh\u1eafm v\u00e0o t\u00ednh nh\u00e2n v\u0103n, v\u0103n h\u00f3a&#8230; c\u00e1c gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n coi tr\u1ecdng mang l\u1ea1i kh\u1ea3 n\u0103ng Viral cao h\u01a1n.<\/p>\n\n\n\n<p><em>&gt; T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/tinh-cach-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a>, v\u00e0 c\u00e1ch n\u00f3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n.<\/em><\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>\u0110\u0103ng k\u00fd \u0111\u1ec3 kh\u00f4ng b\u1ecf l\u1ee1 nh\u1eefng n\u1ed9i dung hay nh\u1ea5t, m\u1edbi nh\u1ea5t v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p t\u1eeb Sao Kim Branding<\/strong><\/p>\n\n\n\n<div class=\"tnp tnp-subscription\">\n<form method=\"post\" action=\"https:\/\/www.saokim.com.vn\/en\/?na=s\" target=\"_blank\">\n\n<input type=\"hidden\" name=\"nlang\" value=\"\"><div class=\"tnp-field tnp-field-firstname\"><label for=\"tnp-1\">T\u00ean<\/label>\n<input class=\"tnp-name\" type=\"text\" name=\"nn\" id=\"tnp-1\" value=\"\" required=\"\"><\/div>\n<div class=\"tnp-field tnp-field-email\"><label for=\"tnp-2\">Email<\/label>\n<input class=\"tnp-email\" type=\"email\" name=\"ne\" id=\"tnp-2\" value=\"\" required=\"\"><\/div>\n<div class=\"tnp-field tnp-field-button\"><input class=\"tnp-submit\" type=\"submit\" value=\"\u0110\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin\">\n<\/div>\n<\/form>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">9. S\u1eb5n s\u00e0ng b\u00e1n v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng<\/h2>\n\n\n\n<p>Sau khi ch\u00ednh th\u1ee9c ra m\u1eaft s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, nh\u00f3m b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 tuy\u1ebfn \u0111\u1ea7u \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o doanh s\u1ed1 b\u00e1n h\u00e0ng. Nh\u01b0ng nh\u00f3m h\u1ed7 tr\u1ee3 m\u1edbi l\u00e0 ng\u01b0\u1eddi gi\u1eef \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u00f3 v\u00e0 t\u1ea1o ra kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1201\" height=\"805\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/checklist-ra-mat-san-pham-9-San-sang-ban-va-ho-tro-khach-hang.jpg\" alt=\"Checklist ra m\u1eaft s\u1ea3n ph\u1ea9m 9: S\u1eb5n s\u00e0ng b\u00e1n v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng\" class=\"wp-image-7045\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/checklist-ra-mat-san-pham-9-San-sang-ban-va-ho-tro-khach-hang.jpg 1201w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/checklist-ra-mat-san-pham-9-San-sang-ban-va-ho-tro-khach-hang-300x201.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/checklist-ra-mat-san-pham-9-San-sang-ban-va-ho-tro-khach-hang-768x515.jpg 768w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">S\u1eb5n s\u00e0ng b\u00e1n h\u00e0ng v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng<\/p>\n\n\n\n<p>\u0110\u1ea3m b\u1ea3o nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o v\u1ec1:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>Ki\u1ec3m tra checklist ra m\u1eaft s\u1ea3n ph\u1ea9m<\/li><li>C\u00e1ch s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m<\/li><li>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ch\u1ee9ng minh c\u00e1c t\u00ednh n\u0103ng c\u1ee7a n\u00f3 cho kh\u00e1ch h\u00e0ng<\/li><li>C\u00e1ch tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/li><li>Hi\u1ec3u r\u00f5 c\u00e1c chi\u1ebfn d\u1ecbch Marketing (\u0111\u00e3 v\u00e0 \u0111ang tri\u1ec3n khai)<\/li><li>C\u00e1ch s\u1eed d\u1ee5ng c\u00e1c t\u00e0i li\u1ec7u h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng<\/li><li>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u00e1n cho nhi\u1ec1u ng\u01b0\u1eddi mua kh\u00e1c nhau.<\/li><li>Quy tr\u00ecnh x\u1eed l\u00fd, ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c team kh\u00e1c.<\/li><li>&#8230;<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sau khi \u0111\u00e3 \u0111\u00e0o t\u1ea1o nh\u00f3m b\u00e1n h\u00e0ng t\u1ed1t, b\u1ea1n n\u00ean chuy\u1ec3n sang \u0111\u00e0o t\u1ea1o, ki\u1ec3m tra nh\u00f3m h\u1ed7 tr\u1ee3, x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>\u0110\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd hi\u1ec3u vai tr\u00f2, tr\u00e1ch nhi\u1ec7m c\u1ee7a h\u1ecd, c\u1ee7a \u0111\u1ed3ng \u0111\u1ed9i m\u00ecnh v\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c luy\u1ec7n t\u1eadp th\u1ef1c t\u1ebf.<\/p>\n\n\n\n<p>\u0110\u1ec3 ra m\u1eaft s\u1ea3n ph\u1ea9m thu\u1eadn l\u1ee3i v\u00e0 b\u00e1n \u0111\u01b0\u1ee3c \u0111\u1ec1u c\u00f3 nh\u1eefng c\u1ea1m b\u1eaby v\u00e0 kh\u00f3 kh\u0103n ri\u00eang, \u0111\u00e2y m\u1edbi l\u00e0 th\u1eddi \u0111i\u1ec3m th\u1eed l\u1eeda ch\u00ednh th\u1ee9c, th\u1ebf n\u00ean \u0111\u1ed9i ng\u0169 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n ph\u1ea3i s\u1eb5n s\u00e0ng x\u1eed l\u00fd m\u1ecdi t\u00ecnh hu\u1ed1ng ph\u00e1t sinh, ngay c\u1ea3 khi kh\u00f4ng c\u00f3 m\u1eb7t b\u1ea1n \u1edf \u0111\u00f3.<\/p>\n\n\n\n<p>NOTE: B\u1ea1n c\u1ea7n nh\u1eadn th\u1ee9c v\u00e0 chu\u1ea9n b\u1ecb s\u1eb5n k\u1ecbch b\u1ea3n cho tr\u01b0\u1eddng h\u1ee3p kh\u1ee7ng ho\u1ea3ng. Chu\u1ea9n b\u1ecb cho tr\u01b0\u1eddng h\u1ee3p x\u1ea5u nh\u1ea5t kh\u00f4ng bao gi\u1edd l\u00e0 th\u1eeba.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">10. Qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/h2>\n\n\n\n<p>N\u00ean k\u1ebft h\u1ee3p ng\u00e0y ra m\u1eaft c\u1ee7a b\u1ea1n v\u1edbi m\u1ed9t s\u1ef1 ki\u1ec7n n\u00e0o \u0111\u00f3, cho d\u00f9 l\u00e0 s\u1ef1 ki\u1ec7n th\u00e1ng, Livestream hay th\u1eadm ch\u00ed \u0111\u01a1n gi\u1ea3n nh\u01b0 &#8220;\u01afu \u0111\u00e3i cu\u1ed1i tu\u1ea7n&#8221;.<\/p>\n\n\n\n<p>Thi\u1ebft l\u1eadp s\u1eb5n c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a t\u1eeb tr\u01b0\u1edbc (ho\u1eb7c kh\u1edfi ch\u1ea1y \u0111\u1ec7m, \u0111\u1ebfm ng\u01b0\u1ee3c).<\/p>\n\n\n\n<p>B\u1ea1n c\u1ea7n chu\u1ea9n b\u1ecb \u0111\u1ee7 ng\u00e2n s\u00e1ch v\u00e0 theo d\u00f5i trong su\u1ed1t qu\u00e1 tr\u00ecnh kh\u1edfi ch\u1ea1y \u0111\u00f3, ki\u1ec3m tra d\u1eef li\u1ec7u nhanh, li\u00ean t\u1ee5c v\u00e0 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u ch\u1ec9nh s\u1edbm nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n\n\n\n<p>Nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng kh\u00f4ng chu\u1ea9n b\u1ecb \u0111\u1ee7 ng\u00e2n s\u00e1ch \u0111\u1ec3 duy tr\u00ec qu\u1ea3ng c\u00e1o li\u00ean t\u1ee5c.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1201\" height=\"805\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/checklist-ra-mat-san-pham-10-quang-cao-san-pham-cua-ban.jpg\" alt=\"Checklist ra m\u1eaft s\u1ea3n ph\u1ea9m 10: Qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n\" class=\"wp-image-7046\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/checklist-ra-mat-san-pham-10-quang-cao-san-pham-cua-ban.jpg 1201w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/checklist-ra-mat-san-pham-10-quang-cao-san-pham-cua-ban-300x201.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/checklist-ra-mat-san-pham-10-quang-cao-san-pham-cua-ban-768x515.jpg 768w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m<\/p>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh d\u00e0i, c\u1ea7n d\u1eef li\u1ec7u \u0111\u1ee7 l\u1edbn \u0111\u1ec3 h\u1ecdc h\u1ecfi.<\/p>\n\n\n\n<p>Kh\u00f4ng chu\u1ea9n b\u1ecb \u0111\u1ee7 ng\u00e2n s\u00e1ch d\u1eabn t\u1edbi d\u1eef li\u1ec7u kh\u00f4ng nh\u1ea5t qu\u00e1n v\u00e0 kh\u00f4ng \u0111\u1ea1i di\u1ec7n cho nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, n\u00ean ph\u00e2n t\u00edch g\u00ec c\u0169ng kh\u00f4ng ra k\u1ebft qu\u1ea3.<\/p>\n\n\n\n<p>Ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 kh\u00f4ng s\u1eed d\u1ee5ng ph\u00e2n t\u00edch \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u ch\u1ec9nh m\u00e0 ch\u1ec9 d\u1ef1a v\u00e0o c\u1ea3m t\u00ednh.<\/p>\n\n\n\n<p>V\u00e0 kh\u00f4ng ph\u1ea3i &#8220;Kh\u00f4ng ra \u0111\u01a1n&#8221; l\u00e0 do qu\u1ea3ng c\u00e1o kh\u00f4ng hi\u1ec7u qu\u1ea3. Ch\u1ec9 l\u00e0 kh\u00e2u th\u1ef1c hi\u1ec7n n\u00e0o \u0111\u00f3 \u0111\u00e3 sai d\u1eabn t\u1edbi \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn k\u1ebft qu\u1ea3 chung.<\/p>\n\n\n\n<p>Xem x\u00e9t k\u1ef9 c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 t\u1ef7 l\u1ec7 cho s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf, th\u1eddi gian xem s\u1ea3n ph\u1ea9m &#8230; s\u1ebd cho b\u1ea1n r\u1ea5t nhi\u1ec1u g\u1ee3i \u00fd \u0111\u1ec3 t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>M\u1eb9o #1: B\u1ea1n n\u00ean nghi\u00ean c\u1ee9u th\u1eddi gian t\u1eeb l\u00fac t\u00ecm hi\u1ec3u \u0111\u1ebfn l\u00fac mua h\u00e0ng th\u00f4ng th\u01b0\u1eddng c\u1ee7a t\u1eebng s\u1ea3n ph\u1ea9m l\u00e0 bao nhi\u00eau \u0111\u1ec3 t\u1eadp trung ngu\u1ed3n l\u1ef1c trong kho\u1ea3ng th\u1eddi gian \u0111\u00f3. Sau \u0111\u00f3 chuy\u1ec3n \u0111\u1ed1i t\u01b0\u1ee3ng sang chi\u1ebfn d\u1ecbch nu\u00f4i d\u01b0\u1ee1ng kh\u00e1c. (Tr\u00e1nh vi\u1ec7c qu\u1ea3ng c\u00e1o li\u00ean t\u1ee5c \u0111\u1ebfn m\u1ed9t ng\u01b0\u1eddi \u0111\u00e3 kh\u00f4ng c\u00f2n nhu c\u1ea7u n\u1eefa)<\/p>\n\n\n\n<p>M\u1eb9o #2: K\u1ebft h\u1ee3p nhi\u1ec1u n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o \u0111\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t<\/p>\n\n\n\n<p>M\u1eb9o #3: ReMarketing l\u00e0 chi\u1ebfn d\u1ecbch mang l\u1ea1i chuy\u1ec3n \u0111\u1ed5i cao n\u00ean c\u1ea7n ch\u00fa \u00fd nhi\u1ec1u h\u01a1n<\/p>\n\n\n\n<p>M\u1eb9o #4: Ch\u1ea1y qu\u1ea3ng c\u00e1o \u0111\u1ee7 l\u1edbn, \u0111\u1ee7 r\u1ed9ng \u00edt nh\u1ea5t m\u1ed9t l\u1ea7n \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u. Sau \u0111\u00f3 s\u1eed d\u1ee5ng ph\u00e2n t\u00edch \u0111\u00f3 \u0111\u1ec3 ch\u1ea1y tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">11. Nh\u1eadn ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/h2>\n\n\n\n<p>Cho d\u00f9 kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n hay ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m, th\u00ec \u0111\u1ec1u c\u00f3 ti\u1ec1m n\u0103ng cho m\u1ed9t m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1201\" height=\"805\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/checklist-ra-mat-san-pham-11-nhan-phan-hoi-cua-khach-hang.jpg\" alt=\"Checklist ra m\u1eaft s\u1ea3n ph\u1ea9m 10: Nh\u1eadn ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng\" class=\"wp-image-7047\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/checklist-ra-mat-san-pham-11-nhan-phan-hoi-cua-khach-hang.jpg 1201w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/checklist-ra-mat-san-pham-11-nhan-phan-hoi-cua-khach-hang-300x201.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/checklist-ra-mat-san-pham-11-nhan-phan-hoi-cua-khach-hang-768x515.jpg 768w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Nh\u1eadn ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n\n\n\n<p>H\u00e3y d\u00e0nh th\u1eddi gian \u0111\u1ec3 duy tr\u00ec c\u00e1c m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng n\u00e0y b\u1eb1ng c\u00e1ch ti\u1ebfp t\u1ee5c ti\u1ebfp c\u1eadn v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n &#8211; ngay c\u1ea3 sau khi b\u1ea1n ra m\u1eaft s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:28px\"><strong>\u0110\u00e1nh gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng l\u00e0 v\u00f4 gi\u00e1<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">\u201cY\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng chia s\u1ebb \u0111\u00e1nh gi\u00e1 c\u1ee7a h\u1ecd v\u1edbi b\u1ea1n v\u00e0 nh\u00f3m c\u1ee7a b\u1ea1n. Khuy\u1ebfn kh\u00edch ph\u1ea3n h\u1ed3i \u0111\u00f3 b\u1eb1ng c\u00e1c m\u00e3 gi\u1ea3m gi\u00e1. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m chi\u1ebfn th\u1eafng ho\u1eb7c th\u1ea5t b\u1ea1i. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y b\u1ea1n coi tr\u1ecdng kh\u00e1ch h\u00e0ng \u201d.<\/p>\n\n\n\n<p>Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e0 th\u1ee9 \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn cao nh\u1ea5t, v\u00ec v\u1eady h\u00e3y b\u1eaft \u0111\u1ea7u c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n kh\u00e1ch h\u00e0ng trung th\u00e0nh nh\u01b0:&nbsp;<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>M\u1eddi h\u1ecd follow nh\u1eadn qu\u00e0<\/li><li>G\u1eedi cho h\u1ecd m\u00e3 gi\u1ea3m gi\u00e1<\/li><li>Th\u00f4ng b\u00e1o ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i<\/li><li>Cung c\u1ea5p cho h\u1ecd s\u1ea3n ph\u1ea9m d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed<\/li><li>Y\u00eau c\u1ea7u team ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng li\u00ean h\u1ec7 th\u01b0\u1eddng xuy\u00ean v\u1edbi h\u1ecd<\/li><li>Nh\u1eafn tin, g\u1ecdi \u0111i\u1ec7n xin feedback v\u00e0 ghi nh\u1eadn \u00fd ki\u1ebfn c\u1ee7a h\u1ecd (\u0111i\u1ec1u ch\u1ec9nh ngay n\u1ebfu c\u00f3 th\u1ec3)<\/li><li>G\u1eedi k\u00e8m qu\u00e0 t\u1eb7ng nho nh\u1ecf v\u00e0 xin h\u1ecd \u0111\u1ec3 l\u1ea1i feedback<\/li><li>Th\u1ef1c chi\u1ebfn d\u1ecbch tr\u1ea3 l\u1eddi feedback nh\u1eadn qu\u00e0 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/li><li>Gi\u1ea3m gi\u00e1 cho kh\u00e1ch h\u00e0ng quay l\u1ea1i<\/li><li>C\u1ed9ng \u0111i\u1ec3m t\u00edch l\u0169y<\/li><li>Tri \u00e2n kh\u00e1ch h\u00e0ng nh\u00e2n d\u1ecbp Sinh nh\u1eadt, Ng\u00e0y l\u1ec5 l\u1edbn&#8230;<\/li><li>N\u1ebfu s\u1ea3n ph\u1ea9m s\u1eed d\u1ee5ng m\u1ed9t th\u1eddi gian m\u1edbi c\u00f3 hi\u1ec7u qu\u1ea3 th\u00ec h\u00e3y \u0111\u1eb7t l\u1ecbch \u0111\u1ec3 h\u1ecfi th\u0103m h\u1ecd<\/li><li>T\u1eb7ng qu\u00e0 cho ng\u01b0\u1eddi th\u00e2n c\u1ee7a h\u1ecd (con c\u00e1i, cha m\u1eb9) khi h\u1ecd mua s\u1ea3n ph\u1ea9m<\/li><li>L\u1eafng nghe ph\u1ea3n h\u1ed3i x\u1ea5u: Th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u0169ng c\u00f3 sai l\u1ea7m, v\u00ec th\u1ebf khi ph\u1ea1m l\u1ed7i quan tr\u1ecdng kh\u00f4ng ph\u1ea3i gi\u1ea5u \u0111i m\u00e0 l\u00e0 ph\u1ea3i cho kh\u00e1ch h\u00e0ng th\u1ea5y b\u1ea1n x\u1eed l\u00fd l\u1ed7i nh\u01b0 th\u1ebf n\u00e0o<\/li><li>L\u1eafng nghe mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng trong kh\u1ee7ng ho\u1ea3ng: V\u00ed d\u1ee5 covid ng\u01b0\u1eddi d\u00e2n kh\u00f3 kh\u0103n th\u00ec kh\u00f4ng n\u00ean t\u0103ng gi\u00e1 s\u1ea3n ph\u1ea9m, th\u1eadm ch\u00ed h\u1ea1 gi\u00e1 s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu (d\u0129 nhi\u00ean b\u1ea1n c\u00f3 th\u1ec3 k\u1ef3 v\u1ecdng ho\u00e0n v\u1ed1n nh\u1edd v\u00e0o quy m\u00f4)<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; \u0110\u1ecdc th\u00eam: 12 <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/hinh-mau-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> gi\u00fap gia t\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">12. \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u<\/h2>\n\n\n\n<p>Ngo\u00e0i \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m v\u00e0 vi\u1ec7c ra m\u1eaft s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a k\u1ebf ho\u1ea1ch ra m\u1eaft l\u00e0 m\u1ed9t trong nh\u1eefng b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t trong danh s\u00e1ch ki\u1ec3m tra ra m\u1eaft s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>Ph\u00e2n t\u00edch c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh v\u00e0 s\u1eed d\u1ee5ng ki\u1ebfn \u200b\u200bth\u1ee9c \u0111\u00f3 \u0111\u1ec3 l\u00e0m cho vi\u1ec7c ra m\u1eaft s\u1ea3n ph\u1ea9m ti\u1ebfp theo c\u1ee7a b\u1ea1n hi\u1ec7u qu\u1ea3 h\u01a1n n\u1eefa. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n trong c\u00e1c quy tr\u00ecnh n\u1ed9i b\u1ed9. Ki\u1ec3m tra v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u00e0 kh\u00f4ng h\u00e0i l\u00f2ng \u0111\u1ec3 c\u1ee7ng c\u1ed1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m trong t\u01b0\u01a1ng lai c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Quan tr\u1ecdng l\u00e0 b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 chi\u1ebfn d\u1ecbch ra m\u1eaft s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 nh\u01b0 th\u1ebf n\u00e0o, c\u1ea3 v\u1ec1 gi\u00e1 tr\u1ecb doanh thu v\u00e0 c\u00e1c gi\u00e1 tr\u1ecb kh\u00f4ng \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, c\u00f4ng vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ef1c hi\u1ec7n cu\u1ed1i chi\u1ebfn d\u1ecbch. N\u00f3 ph\u1ea3i b\u1eaft \u0111\u1ea7u t\u1eeb l\u00fac kh\u1edfi ch\u1ea1y cho \u0111\u1ebfn khi k\u1ebft th\u00fac, cu\u1ed1i chi\u1ebfn d\u1ecbch ch\u1ec9 l\u00e0 t\u1ed5ng h\u1ee3p v\u00e0 r\u00fat kinh nghi\u1ec7m.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">T\u1ed5ng k\u1ebft v\u1ec1 Checklist Ra m\u1eaft s\u1ea3n ph\u1ea9m tr\u00ean s\u00e0n TM\u0110T<\/h2>\n\n\n\n<p>Nh\u01b0 v\u1eady, qua b\u00e0i vi\u1ebft n\u00e0y, <a href=\"https:\/\/www.saokim.com.vn\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim<\/strong><\/a> \u0111\u00e3 gi\u00fap b\u1ea1n t\u00ecm hi\u1ec3u v\u1ec1 12 <strong>Checklist ra m\u1eaft s\u1ea3n ph\u1ea9m<\/strong> tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 nh\u1eefng nh\u01b0 \u00fd c\u1ea7n thi\u1ebft \u0111\u1ec3 ra m\u1eaft s\u1ea3n ph\u1ea9m thu\u1eadn l\u1ee3i h\u01a1n, ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng h\u01a1n.<\/p>\n\n\n\n<p>Sao Kim c\u0169ng hi v\u1ecdng r\u1eb1ng, nh\u1eefng chia s\u1ebb n\u00e0y s\u1ebd th\u00fac \u0111\u1ea9y ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u00f3i chung, ghi d\u1ea5u \u1ea5n trong th\u1ecb tr\u01b0\u1eddng TM\u0110T v\u00e0 trong l\u00f2ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\">> <em>N\u1ebfu b\u1ea1n c\u1ea7n h\u1ed7 tr\u1ee3 v\u1ec1 <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/launching\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a>, \u0111\u1eebng ng\u1ea7n ng\u1ea1i li\u00ean h\u1ec7 v\u1edbi Sao Kim ngay h\u00f4m nay!<\/em><\/p>\n\n\n\n<p>V\u1edbi kinh nghi\u1ec7m 12+ n\u0103m t\u01b0 v\u1ea5n, thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u cho h\u01a1n 10000+ kh\u00e1ch h\u00e0ng h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam, ch\u00fang t\u00f4i s\u1ebd h\u1ed7 tr\u1ee3 b\u1ea1n ra m\u1eaft s\u1ea3n ph\u1ea9m \u0111\u1ea1t k\u1ef3 v\u1ecdng cao nh\u1ea5t.<\/p>\n\n\n\n<p>> <em>Tham kh\u1ea3o th\u00eam: 10 <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ra-mat-san-pham-moi\/\"><strong>Chi\u1ebfn l\u01b0\u1ee3c ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi<\/strong><\/a> hi\u1ec7u qu\u1ea3<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a&nbsp;Sao Kim&nbsp;t\u1ea1i:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a><\/p>\n\n\n\n<p>Facebook:&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>Case study Behance:&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.behance.net\/saokimbranding?tracking_source=search_users_recommended%7Csaokim%20branding\" target=\"_blank\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #RaMatSanPham #Checklist<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sao Kim gi\u1edbi thi\u1ec7u \u0111\u1ebfn b\u1ea1n m\u1ed9t checklist ra m\u1eaft s\u1ea3n ph\u1ea9m ho\u00e0n ch\u1ec9nh gi\u00fap n\u00e2ng cao t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng trong vi\u1ec7c ra m\u1eaft s\u1ea3n ph\u1ea9m tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T).<\/p>\n","protected":false},"author":28,"featured_media":7048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-6971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":559,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/6971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=6971"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/6971\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/7048"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=6971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=6971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=6971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}