{"id":7344,"date":"2021-10-04T10:03:29","date_gmt":"2021-10-04T10:03:29","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=7344"},"modified":"2023-11-10T15:15:43","modified_gmt":"2023-11-10T08:15:43","slug":"vi-du-tai-dinh-vi-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/vi-du-tai-dinh-vi-thuong-hieu\/","title":{"rendered":"9 V\u00ed d\u1ee5 T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u Th\u00e0nh c\u00f4ng &#8211; Th\u1ea5t b\u1ea1i"},"content":{"rendered":"\n<p><strong><em>T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/em><\/strong><em> l\u00e0 g\u00ec? B\u00e0i vi\u1ebft sau s\u1ebd \u0111\u1ec1 c\u1eadp v\u1ec1 9 v\u00ed d\u1ee5 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i, gi\u00fap b\u1ea1n r\u00fat ra nh\u1eefng kinh nghi\u1ec7m qu\u00fd b\u00e1u<\/em>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c nhi\u1ec1u c\u00e1 nh\u00e2n hay th\u1eadm ch\u00ed l\u00e0 c\u00e1c doanh nghi\u1ec7p l\u1edbn quan t\u00e2m trong th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, khi th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ng\u1eebng bi\u1ebfn \u0111\u1ed5i. Nh\u01b0ng kh\u00f4ng ph\u1ea3i cu\u1ed9c t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u0169ng gi\u00e0nh \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng v\u00e0 kh\u00f4ng ph\u1ea3i th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u0169ng c\u00f3 th\u1ec3 \u201cl\u1ed9t x\u00e1c\u201d. C\u00f9ng <a href=\"https:\/\/www.saokim.com.vn\/en\"><strong>Sao Kim<\/strong><\/a> t\u00ecm hi\u1ec3u r\u00f5 h\u01a1n \u1edf d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">1. T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u kh\u00e1i ni\u1ec7m v\u1ec1 thu\u1eadt ng\u1eef n\u00e0y, nh\u01b0ng chung quy l\u1ea1i <strong>t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh thay \u0111\u1ed5i h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u trong nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/the-nao-la-tai-dinh-vi-thuong-hieu.jpg\" alt=\"Th\u1ebf n\u00e0o l\u00e0 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-7358\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/the-nao-la-tai-dinh-vi-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/the-nao-la-tai-dinh-vi-thuong-hieu-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/the-nao-la-tai-dinh-vi-thuong-hieu-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>[Saokim.com.vn] Th\u1ebf n\u00e0o l\u00e0 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u?<\/em><\/p>\n\n\n\n<p>N\u00f3 c\u00f3 th\u1ec3 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1i t\u00ean m\u1edbi, slogan, ho\u1eb7c thay \u0111\u1ed5i thi\u1ebft k\u1ebf logo d\u1ef1a tr\u00ean thi\u1ebft k\u1ebf c\u0169. \u00dd t\u01b0\u1edfng \u0111\u1eb1ng sau vi\u1ec7c t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng lu\u00f4n h\u01b0\u1edbng t\u1edbi mong mu\u1ed1n t\u1ea1o ra m\u1ed9t b\u1ea3n s\u1eafc ri\u00eang, m\u1edbi m\u1ebb v\u00e0 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">2. Khi n\u00e0o v\u00e0 v\u00ec sao ph\u1ea3i t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u?<\/h2>\n\n\n\n<p>Th\u1ef1c t\u1ebf, t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t d\u1ec5 b\u1eaft g\u1eb7p \u1edf nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 b\u1ec1 d\u00e0y l\u1ecbch s\u1eed l\u00e2u \u0111\u1eddi tr\u00ean th\u1ecb tr\u01b0\u1eddng ho\u1eb7c \u0111\u00e3 t\u1eebng c\u00f3 v\u1ecb th\u1ebf nh\u01b0 n\u00e0o \u0111\u00f3 trong qu\u00e1 kh\u1ee9.<\/p>\n\n\n\n<p>V\u1eady khi n\u00e0o n\u00ean t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u?<\/p>\n\n\n\n<p>Tr\u00ean g\u00f3c \u0111\u1ed9 kinh doanh, ngay khi th\u1ecb ph\u1ea7n ho\u1eb7c doanh s\u1ed1 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u gi\u1ea3m trong m\u1ed9t kho\u1ea3ng th\u1eddi gian d\u00e0i, \u0111\u00f3 ch\u00ednh l\u00e0 th\u1eddi \u0111i\u1ec3m b\u1ea1n c\u1ea7n t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u0169ng c\u1ea7n c\u00e2n nh\u1eafc th\u00eam m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 sau \u0111\u00e2y:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li>Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111ang c\u00f3 m\u1ed9t h\u00ecnh \u1ea3nh kh\u00f4ng \u0111\u1eb9p, r\u1eafc r\u1ed1i v\u00e0 kh\u00f4ng ph\u00f9 h\u1ee3p<\/li>\n\n\n\n<li>Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 thay \u0111\u1ed5i m\u1ed9t c\u00e1ch c\u01a1 b\u1ea3n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>Th\u01b0\u01a1ng hi\u1ec7u th\u00e2m nh\u1eadp v\u00e0o ng\u00e0nh kinh doanh m\u1edbi v\u00e0 \u0111\u1ecbnh v\u1ecb hi\u1ec7n t\u1ea1i kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p<\/li>\n\n\n\n<li>C\u00f3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1edbi c\u00f3 nhi\u1ec1u \u01b0u th\u1ebf v\u01b0\u1ee3t tr\u1ed9i h\u01a1n th\u00e2m nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng<\/li>\n\n\n\n<li>Th\u1ecb hi\u1ebfu c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau thay \u0111\u1ed5i<\/li>\n\n\n\n<li>Mu\u1ed1n m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>D\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng, th\u1ecb hi\u1ebfu thay \u0111\u1ed5i trong t\u01b0\u01a1ng lai g\u1ea7n<\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o vi\u1ec7c t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u0169ng \u0111em \u0111\u1ebfn thu\u1eadn l\u1ee3i cho doanh nghi\u1ec7p. V\u00e0 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng nh\u01b0 mong mu\u1ed1n.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e2u chuy\u1ec7n v\u00ed d\u1ee5 t\u00e1i \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi v\u00e0 r\u00fat kinh nghi\u1ec7m.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">3. B\u00e0i h\u1ecdc t\u1eeb nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3.1. T\u1eadp \u0111o\u00e0n Vi\u1ec5n th\u00f4ng Viettel<\/h3>\n\n\n\n<p>V\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u201cTi\u00ean phong ki\u1ebfn t\u1ea1o x\u00e3 h\u1ed9i s\u1ed1\u201d, h\u01b0\u1edbng t\u1edbi nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 s\u1ed1, Viettel \u0111\u00e3 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, th\u1ef1c hi\u1ec7n c\u00fa \u201cchuy\u1ec3n m\u00ecnh\u201d ngo\u1ea1n m\u1ee5c \u0111\u1ec3 tho\u00e1t kh\u1ecfi \u0111\u1ecbnh h\u01b0\u1edbng \u201cNh\u00e0 khai th\u00e1c vi\u1ec5n th\u00f4ng\u201d v\u1ed1n \u0111\u00e3 tr\u1edf n\u00ean c\u0169 k\u1ef9.<\/p>\n\n\n\n<p>\u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng v\u00e0 g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang l\u1edbn c\u1ee7a Vi\u1ec7t Nam.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/vi-du-tai-dinh-vi-thuong-hieu.jpg\" alt=\"V\u00ed d\u1ee5 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u Viettel\" class=\"wp-image-7345\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/vi-du-tai-dinh-vi-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/vi-du-tai-dinh-vi-thuong-hieu-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/vi-du-tai-dinh-vi-thuong-hieu-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>[Saokim.com.vn] Logo m\u1edbi c\u1ee7a nh\u00e0 m\u1ea1ng Viettel<\/em><\/p>\n\n\n\n<p>Theo \u0111\u00f3, to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n c\u1ee7a Viettel \u0111\u00e3 \u0111\u01b0\u1ee3c thay \u0111\u1ed5i sang m\u00e0u \u0111\u1ecf n\u1ed5i b\u1eadt. Th\u1ec3 hi\u1ec7n kh\u00e1t khao c\u1ee7a Viettel trong vi\u1ec7c chinh ph\u1ee5c c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0 mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng d\u1ecbch v\u1ee5 s\u1ed1 hi\u1ec7n \u0111\u1ea1i, t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<p>Logo v\u00e0 c\u00e2u slogan c\u0169ng \u0111\u01b0\u1ee3c t\u1ed1i gi\u1ea3n th\u00e0nh: \u201cViettel &#8211; Theo c\u00e1ch c\u1ee7a b\u1ea1n\u201d thay v\u00ec tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 \u201cH\u00e3y n\u00f3i theo c\u00e1ch c\u1ee7a b\u1ea1n\u201d. \u0110\u00f3 ch\u00ednh l\u00e0 nh\u1eefng m\u1ea3nh gh\u00e9p quan tr\u1ecdng t\u1ea1o n\u00ean s\u1ef1 th\u1ed1ng nh\u1ea5t v\u00e0 l\u00e0m n\u1ed5i b\u1eadt chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a Viettel.<\/p>\n\n\n\n<p>Viettel \u0111ang d\u1ea7n kh\u1eb3ng \u0111\u1ecbnh m\u00ecnh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u201cC\u00f4ng ngh\u1ec7 tr\u1ebb trung\u201d thay v\u00ec h\u00ecnh \u1ea3nh \u201cNh\u00e0 khai th\u00e1c vi\u1ec5n th\u00f4ng tin c\u1eady\u201d nay \u0111\u00e3 kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p.<\/p>\n\n\n<span style=\"--tl-form-height-m:523.594px;--tl-form-height-t:638.969px;--tl-form-height-d:638.969px;\" class=\"tl-placeholder-f-type-shortcode_38565 tl-preload-form\"><span><\/span><\/span>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3.2. Biti\u2019s Vi\u1ec7t Nam<\/h3>\n\n\n\n<p>M\u1ed9t \u0111i\u1ec3m c\u1ed9ng r\u1ea5t l\u1edbn trong chi\u1ebfn l\u01b0\u1ee3c t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u Biti\u2019s ch\u00ednh l\u00e0 \u0111\u01b0a ra b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, v\u00e0 tuy\u00ean b\u1ed1 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m l\u00e0 gi\u1edbi tr\u1ebb n\u0103ng \u0111\u1ed9ng. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ebf h\u1ec7 tr\u1ebb &#8211; \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u00f3n nh\u1eadn n\u1ed3ng nhi\u1ec7t.<\/p>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t, v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c m\u1edbi Biti&#8217;sHunter c\u00f3 thi\u1ebft k\u1ebf tr\u1ebb trung h\u01a1n, hi\u1ec7n \u0111\u1ea1i h\u01a1n v\u00e0 \u0110\u1ea1i s\u1ee9 Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 S\u01a1n T\u00f9ng M-TP g\u00f3p ph\u1ea7n l\u1edbn trong th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/vi-du-tai-dinh-vi-thuong-hieu-bitis.jpg\" alt=\"V\u00ed d\u1ee5 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u Biti's\" class=\"wp-image-7346\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/vi-du-tai-dinh-vi-thuong-hieu-bitis.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/vi-du-tai-dinh-vi-thuong-hieu-bitis-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/vi-du-tai-dinh-vi-thuong-hieu-bitis-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\"><em>[Saokim.com.vn] Nh\u1eadn di\u1ec7n m\u1edbi c\u1ee7a Biti&#8217;s<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Nh\u1edd v\u1eady, m\u00e0 gi\u1edd \u0111\u00e2y trong nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, Biti\u2019s kh\u00f4ng c\u00f2n l\u00e0 th\u01b0\u01a1ng hi\u1ec7u gi\u00e0y d\u00e9p \u0111\u01b0\u1ee3c \u201cC\u00e1c b\u1eadc ph\u1ee5 huynh ch\u1ecdn mua\u201d m\u00e0 l\u00e0 \u201cT\u00f4i mu\u1ed1n s\u1edf h\u1eefu\u201d c\u1ee7a gi\u1edbi tr\u1ebb.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; \u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/tuyen-ngon-dinh-vi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u00e1ch vi\u1ebft tuy\u00ean ng\u00f4n \u0111\u1ecbnh v\u1ecb<\/strong><\/a> thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3.3. VASCARA<\/h3>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 t\u00e1i \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng n\u1eefa m\u00e0 ta kh\u00f4ng th\u1ec3 b\u1ecf qua ch\u00ednh Vascara. Sau h\u01a1n 10 n\u0103m ho\u1ea1t \u0111\u1ed9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, nh\u00e3n h\u00e0ng th\u1eddi trang gi\u00e0y v\u00e0 t\u00fai n\u1eef n\u00e0y \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh \u201ckho\u00e1c\u201d l\u00ean m\u00ecnh m\u1ed9t di\u1ec7n m\u1ea1o m\u1edbi m\u1ebb, th\u1eddi th\u01b0\u1ee3ng h\u01a1n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/tai-dinh-vi-thuong-hieu-varscara.jpg\" alt=\"V\u00ed d\u1ee5 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u Vascara\" class=\"wp-image-7359\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/tai-dinh-vi-thuong-hieu-varscara.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/tai-dinh-vi-thuong-hieu-varscara-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/tai-dinh-vi-thuong-hieu-varscara-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>[Saokim.com.vn] Vascara thay \u0111\u1ed5i logo &#8211; B\u01b0\u1edbc \u0111i m\u1edbi cho nh\u00e3n h\u00e0ng th\u1eddi trang<\/em><\/p>\n\n\n\n<p>Logo m\u1edbi \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf l\u1ea1i v\u1edbi font ch\u1eef kh\u00f4ng ch\u00e2n v\u00e0 c\u00e1c \u0111\u01b0\u1eddng n\u00e9t bo tr\u00f2n, k\u1ebft h\u1ee3p v\u1edbi y\u1ebfu t\u1ed1 \u0111\u1eadm nh\u1ea1t.<\/p>\n\n\n\n<p>C\u00f3 th\u1ec3 n\u00f3i, s\u1ef1 thay \u0111\u1ed5i n\u00e0y c\u1ee7a Vascara \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi ng\u00e0nh h\u00e0ng th\u1eddi trang n\u1eef c\u1ee7a m\u00ecnh. H\u00ecnh \u1ea3nh m\u1edbi gi\u00fap t\u00f4n l\u00ean \u0111\u01b0\u1ee3c s\u1ef1 m\u1ec1m m\u1ea1i, thanh l\u1ecbch c\u1ee7a ph\u00e1i \u0111\u1eb9p.<\/p>\n\n\n\n<p>V\u00e0 c\u0169ng ch\u00ednh v\u00ec s\u1ef1 t\u01b0\u01a1ng th\u00edch n\u00e0y, logo m\u1edbi c\u1ee7a h\u00e3ng c\u0169ng \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c kh\u00e1 nhi\u1ec1u ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng l\u1eabn gi\u1edbi chuy\u00ean m\u00f4n trong l\u0129nh v\u1ef1c th\u1eddi trang.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, \u0111\u1ec3 \u0111\u1ed3ng nh\u1ea5t v\u1edbi b\u1ed9 nh\u1eadn di\u1ec7n m\u1edbi, h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng c\u1ee7a Vascara c\u0169ng \u0111\u01b0\u1ee3c trang tr\u00ed l\u1ea1i v\u1edbi c\u00e1c t\u00f4ng m\u00e0u pastel nh\u1eb9 nh\u00e0ng v\u00e0 n\u1eef t\u00ednh h\u01a1n.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; \u0110\u1ecdc th\u00eam: B\u00e0i h\u1ecdc kinh nghi\u1ec7m, quy tr\u00ecnh <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/thay-doi-logo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>thay \u0111\u1ed5i logo<\/strong><\/a> hi\u1ec7u qu\u1ea3, an to\u00e0n cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3.4. Sabeco &#8211; Saigon Beer<\/h3>\n\n\n\n<p>Thi\u1ebft k\u1ebf h\u00ecnh r\u1ed3ng nguy\u00ean b\u1ea3n tr\u00ean logo c\u0169 c\u1ee7a Saigon Beer \u0111\u00e3 \u0111\u01b0\u1ee3c l\u00e0m n\u1ed5i b\u1eadt h\u01a1n, b\u1eb1ng c\u00e1c \u0111\u01b0\u1eddng v\u00e2n n\u1ed5i c\u00f3 m\u00e0u v\u00e0ng \u00e1nh \u0111\u1ed3ng, c\u00f9ng n\u1ec1n \u0111\u1ecf quy\u1ec1n l\u1ef1c.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/tai-dinh-vi-thuong-hieu-sabeco.jpg\" alt=\"V\u00ed d\u1ee5 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u Saigon Beer\" class=\"wp-image-7348\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/tai-dinh-vi-thuong-hieu-sabeco.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/tai-dinh-vi-thuong-hieu-sabeco-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/tai-dinh-vi-thuong-hieu-sabeco-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>[Saokim.com.vn] SABECO \u0111\u1ed5i \u201c\u00e1o m\u1edbi\u201d cho Saigon Beer<\/em><\/p>\n\n\n\n<p>B\u1ed9 nh\u1eadn di\u1ec7n m\u1edbi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 ra th\u1ecb tr\u01b0\u1eddng v\u1edbi m\u1ed9t chi\u1ebfn d\u1ecbch mang th\u00f4ng \u0111i\u1ec7p \u201cL\u00ean nh\u01b0 r\u1ed3ng, h\u00e0o kh\u00ed nh\u01b0 r\u1ed3ng\u201d, kh\u1eb3ng \u0111\u1ecbnh ni\u1ec1m t\u1ef1 h\u00e0o Vi\u1ec7t Nam. SABECO c\u0169ng nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u \u201ct\u00edn hi\u1ec7u\u201d t\u00edch c\u1ef1c \u1edf ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 t\u00ecnh h\u00ecnh kinh doanh so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n\n\n\n<p>D\u00f9 th\u00e0nh c\u00f4ng hay ch\u01b0a may m\u1eafn v\u1ea5p ph\u1ea3i nh\u1eefng ph\u1ea3n \u1ee9ng tr\u00e1i chi\u1ec1u, nh\u01b0ng th\u01b0\u01a1ng hi\u1ec7u c\u0169ng \u0111ang ch\u1ee9ng minh \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng h\u01b0\u1edbng \u0111i gi\u00fap Saigon Beer th\u1ef1c hi\u1ec7n m\u1ed9t b\u01b0\u1edbc chuy\u1ec3n l\u1edbn, \u0111\u00f3 l\u00e0: Thay \u0111\u1ed5i h\u00ecnh \u1ea3nh, t\u1ea1o ra s\u1ef1 ch\u00fa \u00fd v\u00e0 m\u1edbi m\u1ebb h\u01a1n nh\u1eefng doanh nghi\u1ec7p c\u00f9ng ng\u00e0nh \u0111\u00e3 \u201cgi\u00e0 c\u1ed7i\u201d.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3.5. Ng\u00e2n h\u00e0ng MB<\/h3>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a MB Bank c\u0169ng l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 nh\u1eafc t\u1edbi trong v\u00ed d\u1ee5 v\u1ec1 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>M\u1ee5c \u0111\u00edch c\u1ee7a MB Bank l\u00e0 chuy\u1ec3n m\u00ecnh t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u &#8220;V\u1eefng v\u00e0ng tin c\u1eady&#8221; sang &#8220;Ng\u00e2n h\u00e0ng s\u1ed1 to\u00e0n di\u1ec7n, hi\u1ec7n \u0111\u1ea1i&#8221; nh\u1eafm v\u00e0o gi\u1edbi tr\u1ebb, th\u1ebf h\u1ec7 ch\u1ee7 nh\u00e2n c\u1ee7a t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/vi-du-tai-dinh-vi-thuong-hieu-mb-bank.jpg\" alt=\"V\u00ed d\u1ee5 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u MB Bank\" class=\"wp-image-7356\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/vi-du-tai-dinh-vi-thuong-hieu-mb-bank.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/vi-du-tai-dinh-vi-thuong-hieu-mb-bank-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/vi-du-tai-dinh-vi-thuong-hieu-mb-bank-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>[Saokim.com.vn] Logo m\u1edbi c\u1ee7a Ng\u00e2n h\u00e0ng qu\u00e2n \u0111\u1ed9i MB<\/em><\/p>\n\n\n\n<p>T\u00ean th\u01b0\u01a1ng hi\u1ec7u MB c\u0169ng \u0111\u01b0\u1ee3c bi\u1ebfn \u0111\u1ed5i v\u1edbi font ch\u1eef m\u1edbi m\u1ea1nh m\u1ebd v\u00e0 m\u00e0u s\u1eafc c\u0169ng b\u1eaft m\u1eaft h\u01a1n so v\u1edbi m\u1eabu c\u0169. Qua logo m\u1edbi, MB Bank mong mu\u1ed1n t\u1ea1o s\u1ef1 g\u1eafn k\u1ebft g\u1ea7n g\u0169i h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi gi\u1eef l\u1ea1i nh\u1eefng gi\u00e1 tr\u1ecb v\u1eefng b\u1ec1n v\u1ed1n c\u00f3 x\u01b0a nay.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 logo m\u1edbi c\u1ee7a MB Bank g\u1eb7p ph\u1ea3i nhi\u1ec1u \u00fd ki\u1ebfn tr\u00e1i chi\u1ec1u, \u0111\u01b0\u1ee3c gi\u1edbi chuy\u00ean m\u00f4n \u0111\u00e1nh gi\u00e1 l\u00e0 ch\u01b0a x\u1ee9ng t\u1ea7m v\u1edbi v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Tuy nhi\u00ean,<\/p>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:28px\">&#8220;T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i ch\u1ec9 l\u00e0 thay \u0111\u1ed5i Logo&#8221;<\/p>\n\n\n\n<p>T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ea3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3, l\u00e0 b\u01b0\u1edbc chuy\u1ec3n m\u00ecnh c\u1ee7a doanh nghi\u1ec7p v\u1edbi r\u1ea5t nhi\u1ec1u s\u1ef1 thay \u0111\u1ed5i \u0111\u1ec3 ph\u00f9 h\u1ee3p cho \u0111\u1ecbnh v\u1ecb m\u1edbi. (Logo ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n nh\u1ecf trong \u0111\u00f3)<\/p>\n\n\n\n\n\n\n<p>S\u1ef1 ki\u1ec7n tranh c\u00e3i mang l\u1ea1i hi\u1ec7u \u1ee9ng Marketing r\u1ea5t m\u1ea1nh. S\u1ef1 quan t\u00e2m c\u1ee7a c\u1ed9ng \u0111\u1ed3ng trong th\u1eddi \u0111i\u1ec3m \u0111\u00f3 \u0111\u1ed5 d\u1ed3n h\u1ebft v\u1ec1 MB Bank v\u00e0 MB Bank ch\u1ec9 ch\u1edd c\u00f3 v\u1eady \u0111\u1ec3 tung ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh Marketing h\u1ea5p d\u1eabn, s\u1ea3n ph\u1ea9m s\u1ed1 ti\u1ec7n l\u1ee3i, cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 gi\u1eef ch\u00e2n nh\u1eefng ng\u01b0\u1eddi &#8220;t\u00f2 m\u00f2&#8221;.<\/p>\n\n\n\n<p>C\u00e1c chi\u1ebfn d\u1ecbch nh\u01b0 th\u1ebb VIP, t\u00e0i kho\u1ea3n s\u1ed1 \u0111\u1eb9p mang l\u1ea1i hi\u1ec7u qu\u1ea3 r\u1ea5t cao. C\u0169ng ch\u00ednh v\u00ec th\u1ebf, trong n\u0103m 2020 MB Bank c\u00f3 1,86 tri\u1ec7u User App m\u1edbi, v\u1edbi h\u01a1n 90 tri\u1ec7u giao d\u1ecbch (cao g\u1ea5p 3 l\u1ea7n n\u0103m 2019).<\/p>\n\n\n\n<p>Ho\u1eb7c m\u1edbi \u0111\u00e2y, MB cho ra m\u1eaft d\u1ecbch v\u1ee5 T\u00e0i kho\u1ea3n thi\u1ec7n nguy\u1ec7n trong l\u00fac v\u1ea5n \u0111\u1ec1 thi\u1ec7n nguy\u1ec7n \u0111ang r\u1ea5t n\u00f3ng b\u1ecfng mang l\u1ea1i hi\u1ec7u \u1ee9ng lan t\u1ecfa r\u1ea5t cao.<\/p>\n\n\n\n<p>MB \u0111\u00e3 cho th\u1ea5y \u0111i\u1ec1u g\u00ec?<\/p>\n\n\n\n<p>T\u00f4i cho r\u1eb1ng, m\u1ee9c \u0111\u1ed9 ph\u1ea3n \u1ee9ng c\u1ee7a MB \u0111\u00e3 nhanh h\u01a1n r\u1ea5t nhi\u1ec1u l\u1ea7n tr\u01b0\u1edbc kia (th\u1eadm ch\u00ed d\u1eabn \u0111\u1ea7u ng\u00e0nh) b\u1edfi h\u1ecd \u0111\u00e3 c\u00f3 s\u1ef1 thay \u0111\u1ed5i t\u1eeb c\u1ed1t l\u00f5i.<\/p>\n\n\n\n<p>Do \u0111\u00f3, c\u00f3 th\u1ec3 Logo c\u1ee7a MB Bank kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng c\u1ee7a c\u00f4ng ch\u00fang nh\u01b0ng nh\u00ecn v\u00e0o chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 l\u1ea1i c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3. L\u1ee3i nhu\u1eadn n\u0103m 2020 t\u0103ng 6.5% so v\u1edbi n\u0103m 2019 v\u00e0 thu nh\u1eadp l\u00e3i thu\u1ea7n&nbsp;n\u0103m 2021&nbsp;c\u1ee7a ng\u00e2n h\u00e0ng \u01b0\u1edbc \u0111\u1ea1t 25.793 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 27% so v\u1edbi cu\u1ed1i&nbsp;n\u0103m&nbsp;2020.<\/p>\n\n\n\n<p><em>NOTE: MB c\u00f3 th\u1ec3 \u0111\u00e3 kh\u00f4ng \u0111\u00e1nh gi\u00e1 \u0111\u00fang v\u1ec1 <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/nhan-thuc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> m\u00e0 h\u1ecd \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c d\u1eabn t\u1edbi l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng \u00e1n logo qu\u00e1 an to\u00e0n.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3.6. Thi\u00ean Nam Group<\/h3>\n\n\n\n<p>C\u00f4ng ty CP TM XNK Thi\u00ean Nam (Thi\u00ean Nam group) l\u00e0 m\u1ed9t trong nh\u1eefng doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i d\u1ecbch v\u1ee5 c\u1ea5p Qu\u1eadn \u0111\u1ea7u ti\u00ean c\u1ee7a TP. H\u1ed3 Ch\u00ed Minh th\u1ef1c hi\u1ec7n ch\u1ee7 tr\u01b0\u01a1ng c\u1ee7a Ch\u00ednh ph\u1ee7 v\u1ec1 vi\u1ec7c c\u1ed5 ph\u1ea7n h\u00f3a. \u0110\u1ebfn n\u0103m 2015, Thi\u00ean Nam Group \u0111\u00e3 tho\u00e1i h\u1ebft v\u1ed1n nh\u00e0 n\u01b0\u1edbc v\u00e0 tr\u1edf th\u00e0nh c\u00f4ng ty t\u01b0 nh\u00e2n h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh s\u1eaft th\u00e9p.<\/p>\n\n\n\n<p>N\u0103m 2020 Thi\u00ean Nam Group \u0111\u00e3 ti\u1ebfn h\u00e0nh n\u00e2ng v\u1ed1n \u0111i\u1ec1u li\u1ec7u l\u00ean 349 t\u1ef7 \u0111\u1ed3ng v\u00e0 doanh thu h\u1ee3p nh\u1ea5t l\u00e0 tr\u00ean 5.200 t\u1ef7 \u0111\u1ed3ng. N\u0103m 2020 c\u0169ng l\u00e0 n\u0103m k\u1ef7 ni\u1ec7m 20 n\u0103m th\u00e0nh l\u1eadp Thi\u00ean Nam Group. Do \u0111\u00f3, chu\u1ea9n b\u1ecb cho \u0111\u1ecbnh h\u01b0\u1edbng m\u1edbi Thi\u00ean Nam Group \u0111\u00e3 h\u1ee3p t\u00e1c c\u00f9ng Sao Kim \u0111\u1ec3 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/vi-du-tai-dinh-vi-thuong-hieu-thien-nam-group.jpg\" alt=\"V\u00ed d\u1ee5 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u Thi\u00ean Nam Group\" class=\"wp-image-7349\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/vi-du-tai-dinh-vi-thuong-hieu-thien-nam-group.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/vi-du-tai-dinh-vi-thuong-hieu-thien-nam-group-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/vi-du-tai-dinh-vi-thuong-hieu-thien-nam-group-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\"><em>[Saokim.com.vn] Logo m\u1edbi c\u1ee7a Thi\u00ean Nam Group<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>T\u1eeb n\u1ec1n t\u1ea3ng 20 n\u0103m x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n, Thi\u00ean Nam Group nay b\u01b0\u1edbc sang giai \u0111o\u1ea1n ch\u1eafp c\u00e1nh n\u00e2ng t\u1ea7m cao m\u1edbi. B\u1eb1ng s\u1ee9c m\u1ea1nh n\u1ed9i t\u1ea1i \u0111\u00e3 chu\u1ea9n b\u1ecb t\u1ed1t nh\u1ea5t, Thi\u00ean Nam Group ch\u1ecdn bi\u1ec3u t\u01b0\u1ee3ng logo m\u1edbi mang h\u00ecnh \u1ea3nh c\u00e1nh chim \u0111\u1ea1i b\u00e0ng v\u1edbi quy\u1ebft t\u00e2m tung \u0111\u00f4i c\u00e1nh s\u1ea3i l\u01b0\u1ee3n tr\u00ean kh\u00f4ng trung t\u1ea1o ngu\u1ed3n sinh kh\u00ed t\u1ed1t, thu h\u00fat n\u0103ng l\u01b0\u1ee3ng xung quanh, d\u00f9ng nh\u00e3n quang s\u1eafc b\u00e9n, tinh t\u01b0\u1eddng kh\u00e1m ph\u00e1 ti\u1ec1m n\u0103ng c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/tai-dinh-vi-thuong-hieu-thien-nam-group-3-1.jpg\" alt=\"Thi\u00ean Nam Group thay \u0111\u1ed5i di\u1ec7n m\u1ea1o m\u1edbi\" class=\"wp-image-7352\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/tai-dinh-vi-thuong-hieu-thien-nam-group-3-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/tai-dinh-vi-thuong-hieu-thien-nam-group-3-1-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/tai-dinh-vi-thuong-hieu-thien-nam-group-3-1-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>H\u01a1n n\u1eefa, s\u1ee9c m\u1ea1nh c\u1ee7a \u0111\u1ea1i b\u00e0ng kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n \u1edf \u0111\u00f4i c\u00e1nh m\u00e0 ch\u00ednh l\u00e0 t\u00e2m tr\u00ed \u0111\u1ea1i b\u00e0ng lu\u00f4n mong mu\u1ed1n v\u01b0\u1ee3t qua ch\u00ednh m\u00ecnh, kh\u00e1t v\u1ecdng sinh t\u1ed3n \u1edf t\u1ea7ng l\u1edbp cao nh\u1ea5t gi\u00fap cho \u0111\u1ea1i b\u00e0ng l\u00e0m ch\u1ee7 \u0111\u01b0\u1ee3c b\u1ea7u tr\u1eddi, d\u00e1m b\u1ee9t ph\u00e1, kh\u00f4ng ng\u1ea1i kh\u00f3 kh\u0103n, gian kh\u1ed5.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/tai-dinh-vi-thuong-hieu-thien-nam-group-2-1.jpg\" alt=\"L\u1ec5 k\u1ef7 ni\u1ec7m 20 n\u0103m v\u00e0 ra m\u1eaft logo m\u1edbi c\u1ee7a Thi\u00ean Nam Group\" class=\"wp-image-7353\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/tai-dinh-vi-thuong-hieu-thien-nam-group-2-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/tai-dinh-vi-thuong-hieu-thien-nam-group-2-1-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/tai-dinh-vi-thuong-hieu-thien-nam-group-2-1-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Thay \u0111\u1ed5i logo m\u1edbi, Thi\u00ean Nam Group \u0111ang kho\u00e1c l\u00ean m\u00ecnh \u0111\u00f4i c\u00e1nh m\u1edbi, ti\u1ebfp th\u00eam n\u0103ng l\u01b0\u1ee3ng m\u1edbi v\u01b0\u1ee3t l\u00ean tr\u00ean nh\u1eefng \u0111i\u1ec1u \u0111\u00e3 l\u00e0m \u0111\u01b0\u1ee3c trong qu\u00e1 kh\u1ee9, n\u00e2ng m\u00ecnh l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi. Thi\u00ean Nam Group cam k\u1ebft s\u1ebd lu\u00f4n ph\u00e1t huy ti\u1ec1m l\u1ef1c \u0111\u00e3 \u0111\u01b0\u1ee3c vun \u0111\u1eafp, c\u00f9ng \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 tinh t\u01b0\u1eddng gi\u00e0u n\u0103ng l\u1ef1c, nh\u1ea1y b\u00e9n khai th\u00e1c t\u1ed1t m\u1ecdi ti\u1ec1m n\u0103ng mang l\u1ea1i th\u00e0nh c\u00f4ng cho kh\u00e1ch h\u00e0ng, cho c\u00e1c \u0111\u1ed1i t\u00e1c v\u00e0 cho t\u1eadp th\u1ec3 Thi\u00ean Nam Group.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<span style=\"--tl-form-height-m:769.375px;--tl-form-height-t:664.594px;--tl-form-height-d:664.594px;\" class=\"tl-placeholder-f-type-shortcode_31506 tl-preload-form\"><span><\/span><\/span>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background has-medium-font-size\" style=\"background-color:#e0ecff\"><em>&gt; Tham kh\u1ea3o ngay <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/tu-van-tai-dinh-vi-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>D\u1ecbch v\u1ee5 T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> c\u1ee7a Sao Kim \u0111\u1ec3 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n r\u1ef1c r\u1ee1 h\u01a1n trong giai \u0111o\u1ea1n ti\u1ebfp theo.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">4. B\u00e0i h\u1ecdc t\u1eeb nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u1ea5t b\u1ea1i<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">4.1. Sun Chips<\/h3>\n\n\n\n<p>V\u00e0o n\u0103m 2010, Sun Chips \u0111\u00e3 c\u1ed1 g\u1eafng trong vi\u1ec7c t\u1ea1o d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u \u201cxanh\u201d cho doanh nghi\u1ec7p. H\u1ecd b\u1eaft \u0111\u1ea7u v\u1edbi vi\u1ec7c thay \u0111\u1ed5i bao b\u00ec s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh (Sun Chips n\u00f3i bao b\u00ec m\u1edbi \u0111\u01b0\u1ee3c c\u1ea5u t\u1ea1o b\u1edfi 100% nguy\u00ean li\u1ec7u t\u1ef1 nhi\u00ean)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/vi-du-tai-dinh-vi-thuong-hieu-sun-chips.jpg\" alt=\"V\u00ed d\u1ee5 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u Sun Chips\" class=\"wp-image-7354\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/vi-du-tai-dinh-vi-thuong-hieu-sun-chips.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/vi-du-tai-dinh-vi-thuong-hieu-sun-chips-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/vi-du-tai-dinh-vi-thuong-hieu-sun-chips-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>[Saokim.com.vn] Sun chips -C\u1ed1 g\u1eafng c\u1ea3i ti\u1ebfn nh\u01b0ng l\u1ea1i khi\u1ebfn kh\u00e1ch h\u00e0ng \u201cb\u1ecb \u0111i\u1ebfc\u201d<\/em><\/p>\n\n\n\n<p>Nh\u01b0ng v\u1ea5n \u0111\u1ec1 \u1edf ch\u1ed7, nh\u1eefng c\u1ea5u tr\u00fac ph\u00e2n t\u1eed c\u1ee7a chi\u1ebfc t\u00fai n\u00e0y \u0111\u00e3 l\u00e0m bao b\u00ec tr\u1edf n\u00ean c\u1ee9ng v\u00e0 t\u1ea1o ra nh\u1eefng \u00e2m thanh kh\u00f4ng h\u1ec1 d\u1ec5 ch\u1ecbu.<\/p>\n\n\n\n<p>M\u1ee5c ti\u00eau \u0111\u1ecbnh v\u1ecb c\u00f3 th\u1ec3 \u0111\u00fang \u0111\u1eafn, nh\u01b0ng c\u00e1ch l\u00e0m c\u1ee7a Sun Chips l\u1ea1i kh\u00f4ng th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng.<\/p>\n\n\n\n<p>T\u1edd b\u00e1o USA Today c\u00f2n n\u00f3i r\u1eb1ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 c\u1ed1 so s\u00e1nh \u00e2m thanh \u0111\u00f3 v\u1edbi ti\u1ebfng \u0111\u1ed9ng c\u1ee7a m\u00e1y c\u1eaft c\u1ecf v\u00e0 c\u1ea3 \u0111\u1ed9ng c\u01a1 m\u00e1y bay.<\/p>\n\n\n\n<p>Thi\u1ebft k\u1ebf m\u1edbi n\u00e0y \u201c\u1ed3n \u00e0o\u201d t\u1edbi m\u1ee9c m\u1ecdi ng\u01b0\u1eddi th\u1ef1c s\u1ef1 kh\u00f4ng mu\u1ed1n mua ch\u00fang, h\u1ec7 qu\u1ea3 l\u00e0 doanh thu s\u1ee5t gi\u1ea3m 11%.<\/p>\n\n\n\n<p>V\u00e0 ch\u1ec9 trong 1 n\u0103m r\u01b0\u1ee1i sau \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 ph\u1ea3i b\u1ecf h\u1ebft nh\u1eefng chi\u1ebfc t\u00fai m\u1edbi kh\u1ecfi k\u1ec7 h\u00e0ng v\u00e0 quay tr\u1edf v\u1ec1 nghi\u00ean c\u1ee9u bao b\u00ec kh\u00e1c ph\u00f9 h\u1ee3p h\u01a1n.<\/p>\n\n\n\n<p>\u0110\u1ed3ng ngh\u0129a v\u1edbi n\u1ed7 l\u1ef1c thay \u0111\u1ed5i \u0111\u1ecbnh v\u1ecb \u1edf giai \u0111o\u1ea1n tr\u01b0\u1edbc tr\u1edf n\u00ean l\u00e3ng ph\u00ed, \u1ea3nh h\u01b0\u1edfng x\u1ea5u t\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">4.2. Th\u1eddi trang GAP<\/h3>\n\n\n\n<p>Khi GAP \u0111ang c\u1ed1 g\u1eafng l\u00e0m m\u1edbi l\u1ea1i m\u00ecnh v\u00e0o th\u00e1ng 10\/2010 v\u1edbi mong mu\u1ed1n thay \u0111\u1ed5i c\u00f9ng k\u1ef7 nguy\u00ean hi\u1ec7n \u0111\u1ea1i, h\u1ecd b\u1eaft \u0111\u1ea7u b\u1eb1ng s\u1ef1 thay \u0111\u1ed5i logo, nh\u01b0ng \u0111\u00e3 g\u1eb7p ph\u1ea3i s\u1ef1 ph\u1ea3n \u1ee9ng tr\u00e1i chi\u1ec1u c\u00f3 th\u1ec3 n\u00f3i l\u00e0 kh\u00e1 d\u1eef d\u1ed9i. D\u1eabn \u0111\u1ebfn ph\u1ea3i ngay l\u1eadp t\u1ee9c quay v\u1ec1 v\u1edbi logo c\u0169 ch\u1ec9 trong v\u00f2ng 1 tu\u1ea7n, d\u00f9 \u0111\u00e3 \u201c\u0111\u1ed1t th\u00e0nh tro\u201d 100 tri\u1ec7u \u0111\u00f4 la ch\u1ec9 d\u00e0nh cho 1 tu\u1ea7n s\u1eed d\u1ee5ng logo m\u1edbi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/vi-du-tai-dinh-vi-thuong-hieu-gap.jpg\" alt=\"V\u00ed d\u1ee5 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u Gap\" class=\"wp-image-7355\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/vi-du-tai-dinh-vi-thuong-hieu-gap.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/vi-du-tai-dinh-vi-thuong-hieu-gap-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/vi-du-tai-dinh-vi-thuong-hieu-gap-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>[Saokim.com.vn] Th\u1ea3m h\u1ecda \u0111\u1ed1t 100 tri\u1ec7u USD trong 7 ng\u00e0y<\/em><\/p>\n\n\n\n<p>M\u1ed9t v\u00e0i s\u1ef1 c\u00f4ng k\u00edch nh\u01b0:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li>M\u1ed9t ng\u01b0\u1eddi d\u00f9ng Twitter \u0111\u00e3 t\u1ef1 thi\u1ebft k\u1ebf 1 logo m\u1edbi cho GAP v\u00e0 n\u00f3i m\u00f3c r\u1eb1ng: N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u ch\u1ecbu kh\u00f3 \u0111i xem phim t\u00e0i li\u1ec7u nhi\u1ec1u h\u01a1n th\u00ec \u0111\u00e3 c\u00f3 th\u1ec3 c\u00f3 1 s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1<\/li>\n\n\n\n<li>M\u1ed9t ng\u01b0\u1eddi t\u00ean Tom Scocca: \u201cTr\u00f4ng n\u00f3 th\u1eadt gi\u1ed1ng v\u1edbi m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng th\u1ea5t b\u1ea1i c\u1ee7a nh\u1eefng s\u1ea3n ph\u1ea9m ph\u1ee5 \u0103n theo t\u00ean tu\u1ed5i m\u1ed9t h\u00e3ng m\u00e1y bay l\u1edbn\u201d<\/li>\n\n\n\n<li>M\u1ed9t ng\u01b0\u1eddi t\u00ean AdAge ch\u1ec9 tr\u00edch r\u1eb1ng: \u201cTr\u00f4ng n\u00f3 gi\u1ed1ng v\u1edbi th\u1ee9 g\u00ec \u0111\u00f3 m\u00e0 1 \u0111\u1ee9a tr\u1ebb t\u1ea1o ra v\u1edbi vi\u1ec7c ngh\u1ecbch v\u1ebd\u201d<\/li>\n\n\n\n<li>M\u1ed9t website v\u1edbi slogan \u201cH\u00e3y t\u1ef1 ph\u00e1 ho\u1ea1i logo c\u1ee7a b\u1ea1n\u201d \u0111\u1ec3 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng t\u1ef1 thi\u1ebft k\u1ebf logo d\u1ef1a tr\u00ean c\u00e2u chuy\u1ec7n c\u1ee7a GAP<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>C\u00f3 l\u1ebd Agency ch\u1ecbu tr\u00e1ch nhi\u1ec7m t\u01b0 v\u1ea5n cho GAP \u0111\u00e3 kh\u00f4ng hi\u1ec3u gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y, ho\u1eb7c s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh kh\u00f4ng \u0111\u1ed3ng b\u1ed9 c\u1ee7a GAP ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 d\u1eabn t\u1edbi th\u1ea5t b\u1ea1i.<\/p>\n\n\n\n<p>T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u1eddng di\u1ec5n ra sau khi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 v\u1ecb tr\u00ed nh\u1ea5t \u0111\u1ecbnh, do \u0111\u00f3 th\u1ef1c hi\u1ec7n t\u00e1i \u0111\u1ecbnh v\u1ecb c\u1ea7n th\u1eadt th\u1eadn tr\u1ecdng.<\/p>\n\n\n\n<p>\u0110i\u1ec1u c\u1ed1t l\u00f5i nh\u1ea5t l\u00e0 ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, v\u00e0 li\u1ec7u chi\u1ebfn l\u01b0\u1ee3c, ph\u01b0\u01a1ng ph\u00e1p t\u00e1i \u0111\u1ecbnh v\u1ecb s\u1ebd s\u1eed d\u1ee5ng c\u00f3 th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background has-medium-font-size\" style=\"background-color:#e0ecff\"><em>&gt; V\u1edbi d\u1ecbch v\u1ee5 <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-logo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Thi\u1ebft k\u1ebf Logo<\/strong><\/a>, Sao Kim lu\u00f4n tri\u1ec3n khai nghi\u00ean c\u1ee9u, \u0111\u00e1nh gi\u00e1 v\u00e0 l\u00ean chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 c\u00e0ng nh\u1eb1m \u0111\u1ea3m b\u1ea3o Logo m\u1edbi v\u1eeba \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng m\u1edbi v\u1eeba k\u1ebf th\u1eeba tinh hoa c\u1ee7a doanh nghi\u1ec7p<\/em>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">4.3. Li Ning<\/h3>\n\n\n\n<p>\u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1989 b\u1edfi m\u1ed9t ng\u01b0\u1eddi hu\u1ea5n luy\u1ec7n vi\u00ean th\u1ec3 d\u1ee5c, Li Ning \u0111\u00e3 nhanh ch\u00f3ng kh\u1eb3ng \u0111\u1ecbnh v\u1ecb tr\u00ed s\u1ed1 2 c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng gi\u00e0y v\u00e0 qu\u1ea7n \u00e1o th\u1ec3 thao Trung Qu\u1ed1c, ch\u1ec9 \u0111\u1ee9ng sau Nike v\u00e0 tr\u00ean c\u1ea3 Adidas.<\/p>\n\n\n\n<p>Doanh thu, l\u1ee3i nhu\u1eadn c\u1ee7a Li Ning \u0111\u00e3 t\u0103ng li\u00ean t\u1ee5c cho t\u1edbi n\u0103m 2010 &#8211; th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t 1,5 t\u1ef7 USD v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf h\u01a1n 170 tri\u1ec7u USD.<\/p>\n\n\n\n<p>Nh\u01b0ng chi\u1ebfn d\u1ecbch t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Li Ning v\u00e0o gi\u1eefa n\u0103m 2010 \u0111\u00e3 ph\u1ea1m ph\u1ea3i quy lu\u1eadt nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t l\u00e0 trong khi Li Ning \u0111\u00e3 c\u00f3 \u0111\u1ecbnh v\u1ecb m\u00ecnh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u trong ph\u00e2n kh\u00fac t\u1ea7m trung, n\u00ean r\u1ea5t kh\u00f3 \u0111\u1ec3 kh\u00e1ch h\u00e0ng ngh\u0129 gi\u1edd \u0111\u00e2y Li Ning \u0111\u00e3 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 thao d\u00e0nh cho ph\u00e2n kh\u00fac cao c\u1ea5p nh\u01b0 Nike, Adidas.<\/p>\n\n\n\n<p>Song song vi\u1ec7c thay \u0111\u1ed5i logo v\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o m\u1edbi, Li Ning t\u0103ng gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m v\u00e0 b\u1eaft \u0111\u1ea7u chuy\u1ec3n tr\u1ecdng t\u00e2m ph\u00e2n ph\u1ed1i t\u1eeb c\u00e1c th\u1ecb tr\u01b0\u1eddng c\u1ea5p th\u1ea5p l\u00ean nh\u1eefng \u0111\u00f4 th\u1ecb s\u1ea7m u\u1ea5t.<\/p>\n\n\n\n<p>Nh\u01b0ng s\u1ef1 c\u1ed1 g\u1eafng c\u1ee7a h\u1ecd l\u00e0 ch\u01b0a \u0111\u1ee7.<\/p>\n\n\n\n<p>V\u00e0 th\u1eadm ch\u00ed v\u1edbi logo m\u1edbi, Li-Ning nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ch\u1ec9 tr\u00edch m\u1ea1nh m\u1ebd ngay c\u1ea3 trong n\u01b0\u1edbc. \u0110i\u1ec3m \u0111\u00e1ng n\u00f3i l\u00e0 khi \u0111\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t phi\u00ean b\u1ea3n c\u1eaft gh\u00e9p t\u1eeb 3 logo c\u1ee7a c\u00e1c c\u00f4ng ty th\u1ec3 thao l\u1edbn kh\u00e1c t\u1ea1i Trung Qu\u1ed1c l\u00e0 Anta, Kbird v\u00e0 Kinglike.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/vi-du-tai-dinh-vi-thuong-hieu-li-ning.jpg\" alt=\"V\u00ed d\u1ee5 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u Li-Ning\" class=\"wp-image-7357\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/vi-du-tai-dinh-vi-thuong-hieu-li-ning.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/vi-du-tai-dinh-vi-thuong-hieu-li-ning-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/vi-du-tai-dinh-vi-thuong-hieu-li-ning-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Ph\u1ea3n \u1ee9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u1eddi \u0111i\u1ec3m \u0111\u00f3 kh\u00e1 ti\u00eau c\u1ef1c. Tr\u00e1i ng\u01b0\u1ee3c h\u1eb3n v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u0111\u1ec1u \u0111\u1eb7n 30% h\u00e0ng n\u0103m, doanh thu c\u1ee7a h\u00e3ng t\u1ee5t gi\u1ea3m nghi\u00eam tr\u1ecdng v\u00e0 gi\u00e1 c\u1ed5 phi\u1ebfu gi\u1ea3m 30%.<\/p>\n\n\n\n<p>R\u00f5 r\u00e0ng, Li Ning \u0111\u00e3 th\u1ea5t b\u1ea1i khi c\u1ed1 g\u1eafng t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1eeb h\u00ecnh \u1ea3nh \u201cb\u00ecnh d\u00e2n\u201d sang h\u00ecnh \u1ea3nh \u201csang tr\u1ecdng\u201d v\u1ed1n \u0111\u00e3 b\u1ecb Nike v\u00e0 Adidas th\u1ed1ng tr\u1ecb trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nh\u01b0 v\u1eady, b\u00e0i vi\u1ebft tr\u00ean \u0111\u00e3 gi\u1ea3i \u0111\u00e1p cho b\u1ea1n v\u1ec1 <strong>t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec<\/strong>, c\u0169ng nh\u01b0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 t\u00e1i \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng &#8211; th\u1ea5t b\u1ea1i, m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi v\u00e0 r\u00fat kinh nghi\u1ec7m. \u0110\u1eebng qu\u00ean ti\u1ebfp t\u1ee5c theo d\u00f5i website c\u1ee7a Sao Kim \u0111\u1ec3 c\u1eadp nh\u1eadt li\u00ean t\u1ee5c nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u00e0 m\u1edbi nh\u1ea5t!<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n c\u1ea7n b\u1ea5t k\u1ef3 s\u1ef1 tr\u1ee3 gi\u00fap n\u00e0o t\u1eeb chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eebng ng\u1ea7n ng\u1ea1i li\u00ean h\u1ec7 v\u1edbi Sao Kim, ch\u00fang t\u00f4i c\u00f3 15+ n\u0103m kinh nghi\u1ec7m v\u00e0 t\u01b0 v\u1ea5n cho h\u00e0ng ng\u00e0n Startup, SME x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng v\u00e0 b\u1ea1n s\u1ebd l\u00e0 m\u1ed9t trong s\u1ed1 c\u00e1c d\u1ef1 \u00e1n n\u1ed5i b\u1eadt nh\u1ea5t.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>5 B\u01b0\u1edbc <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/nghien-cuu-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li>5 Ph\u01b0\u01a1ng ph\u00e1p <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/phuong-phap-nghien-cuu-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li>\n\n\n\n<li>6 B\u01b0\u1edbc <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/phong-van-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/lua-chon-chien-luoc-dinh-vi-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u n\u00e0o ph\u00f9 h\u1ee3p?<\/strong><\/a><\/li>\n\n\n\n<li>Th\u1ebf n\u00e0o l\u00e0 <a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/the-nao-la-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a>?<\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/tinh-cach-thuong-hieu-la-gi-lam-the-nao-de-xac-dinh-tinh-cach-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/hinh-mau-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/kien-truc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/strong><\/a><\/li>\n\n\n\n<li>Ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Email marketing hi\u1ec7u qu\u1ea3<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #TaiDinhViThuongHieu #ThuongHieu<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? B\u00e0i vi\u1ebft sau s\u1ebd \u0111\u1ec1 c\u1eadp v\u1ec1 9 v\u00ed d\u1ee5 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i, gi\u00fap b\u1ea1n r\u00fat ra nh\u1eefng kinh nghi\u1ec7m qu\u00fd b\u00e1u.<\/p>\n","protected":false},"author":24,"featured_media":7345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-7344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":13273,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/7344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=7344"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/7344\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/7345"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=7344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=7344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=7344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}