{"id":7470,"date":"2021-10-29T03:43:48","date_gmt":"2021-10-29T03:43:48","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=7470"},"modified":"2022-11-02T11:28:52","modified_gmt":"2022-11-02T04:28:52","slug":"xay-dung-thuong-hieu-nganh-xay-dung","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xay-dung-thuong-hieu-nganh-xay-dung\/","title":{"rendered":"5 B\u01b0\u1edbc X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh x\u00e2y d\u1ef1ng"},"content":{"rendered":"\n<p><strong><em>Ng\u00e0nh x\u00e2y d\u1ef1ng<\/em><\/strong> \u0111\u01b0\u1ee3c xem l\u00e0 ng\u00e0nh ch\u1ee7 l\u1ef1c trong s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a x\u00e3 h\u1ed9i. <strong><em>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh x\u00e2y d\u1ef1ng<\/em><\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh doanh nghi\u1ec7p, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>Tuy nhi\u00ean kh\u00f4ng ph\u1ea3i c\u00f4ng ty X\u00e2y d\u1ef1ng n\u00e0o c\u0169ng hi\u1ec3u h\u1ebft v\u1ec1 <strong><em>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/em><\/strong>. <em>V\u1edbi kinh nghi\u1ec7m t\u01b0 v\u1ea5n cho h\u00e0ng tr\u0103m kh\u00e1ch h\u00e0ng ng\u00e0nh X\u00e2y d\u1ef1ng, <a href=\"https:\/\/www.saokim.com.vn\/en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">Sao Kim<\/span><\/strong><\/a> xin chia s\u1ebb ki\u1ebfn th\u1ee9c g\u1ea7n g\u0169i nh\u1ea5t \u0111\u1ec3  b\u1ea1n \u00e1p d\u1ee5ng cho doanh nghi\u1ec7p.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/xay-dung-thuong-hieu-cho-nganh-xay-dung.jpg\" alt=\" X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh x\u00e2y d\u1ef1ng\" class=\"wp-image-7485\" title=\" X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho ng\u00e0nh x\u00e2y d\u1ef1ng\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/xay-dung-thuong-hieu-cho-nganh-xay-dung.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/xay-dung-thuong-hieu-cho-nganh-xay-dung-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/xay-dung-thuong-hieu-cho-nganh-xay-dung-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho ng\u00e0nh x\u00e2y d\u1ef1ng<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">1. Th\u00e1ch th\u1ee9c c\u1ee7a ng\u00e0nh X\u00e2y d\u1ef1ng<\/h2>\n\n\n\n<p><strong><em>Ng\u00e0nh x\u00e2y d\u1ef1ng (Construction Industry)<\/em><\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng<strong> ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u00f3 quy m\u00f4 l\u1edbn nh\u1ea5t<\/strong>, l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed9t n\u1ec1n kinh t\u1ebf.<\/p>\n\n\n\n<p>Theo s\u1ed1 li\u1ec7u c\u1ee7a T\u1ed5ng c\u1ee5c Th\u1ed1ng k\u00ea, m\u1ee9c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh ch\u1ec9 \u0111\u1ea1t 6.76% v\u00e0o n\u0103m 2020. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y t\u1ed1c \u0111\u1ed9 gi\u1ea3m nghi\u00eam tr\u1ecdng trong giai \u0111o\u1ea1n 2018 &#8211; 2021. Ngo\u00e0i c\u00e1c r\u00e0o c\u1ea3n v\u0129 m\u00f4 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn k\u1ebft qu\u1ea3 kinh doanh, s\u1ef1 b\u1ea5t \u1ed5n do d\u1ecbch b\u1ec7nh c\u0169ng \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn ng\u00e0nh.<\/p>\n\n\n\n<p>C\u00e1c bi\u1ebfn \u0111\u1ed9ng v\u1ec1 gi\u00e1 nguy\u00ean v\u1eadt li\u1ec7u s\u1ea3n xu\u1ea5t c\u0169ng g\u00e2y kh\u00f3 kh\u0103n \u0111\u1ed1i v\u1edbi 66,7% doanh nghi\u1ec7p x\u00e2y d\u1ef1ng v\u00e0 71,4% doanh nghi\u1ec7p v\u1eadt li\u1ec7u x\u00e2y d\u1ef1ng. Tr\u01b0\u1edbc nh\u1eefng kh\u00f3 kh\u0103n c\u1ee7a th\u1ecb tr\u01b0\u1eddng, c\u00e1c doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c x\u00e2y d\u1ef1ng c\u1ea7n c\u00f3 cho m\u00ecnh k\u1ebf ho\u1ea1ch <strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u00fang \u0111\u1eafn \u0111\u1ec3 t\u1ea1o<strong> l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"905\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/toc-do-tang-giam-gia-tri-nganh-xay-dung.jpg\" alt=\"T\u1ed1c \u0111\u1ed9 t\u0103ng\/gi\u1ea3m gi\u00e1 tr\u1ecb t\u0103ng th\u00eam ng\u00e0nh x\u00e2y d\u1ef1ng giai \u0111o\u1ea1n 2011 - 2020\" class=\"wp-image-7486\" title=\"T\u1ed1c \u0111\u1ed9 t\u0103ng\/gi\u1ea3m gi\u00e1 tr\u1ecb t\u0103ng th\u00eam ng\u00e0nh x\u00e2y d\u1ef1ng giai \u0111o\u1ea1n 2011 - 2020\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/toc-do-tang-giam-gia-tri-nganh-xay-dung.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/toc-do-tang-giam-gia-tri-nganh-xay-dung-300x226.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/toc-do-tang-giam-gia-tri-nganh-xay-dung-768x579.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">T\u1ed1c \u0111\u1ed9 t\u0103ng\/gi\u1ea3m gi\u00e1 tr\u1ecb t\u0103ng th\u00eam ng\u00e0nh x\u00e2y d\u1ef1ng giai \u0111o\u1ea1n 2011 &#8211; 2020<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><em>C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m:<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>T\u1ed5ng h\u1ee3p <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/thiet-ke-logo-xay-dung-bat-dong-san\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">Kinh nghi\u1ec7m thi\u1ebft k\u1ebf logo cho ng\u00e0nh x\u00e2y d\u1ef1ng<\/span><\/strong><\/a> c\u1ee7a Sao Kim<\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/thiet-ke-quang-cao\/cau-truc-mot-cuon-profile-cong-ty-xay-dung-bat-dong-san\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">C\u1ea5u tr\u00fac h\u1ed3 s\u01a1 n\u0103ng l\u1ef1c c\u00f4ng ty x\u00e2y d\u1ef1ng<\/span><\/strong><\/a> \u0111\u01a1n gi\u1ea3n, hi\u1ec7u qu\u1ea3<\/li><li>Ngo\u00e0i ra, t\u1ed5ng h\u1ee3p <a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/nhan-dien-thuong-hieu\/tong-hop-he-thong-nhan-dien-thuong-hieu-cac-nganh-nghe\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/strong><\/a> c\u00e1c ng\u00e0nh ngh\u1ec1 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">2. Xu h\u01b0\u1edbng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh x\u00e2y d\u1ef1ng n\u0103m 2021<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">2.1. L\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng\/ \u0110\u1ed1i t\u00e1c\/ Nh\u00e0 \u0110\u1ea7u t\u01b0 ng\u00e0y c\u00e0ng m\u1ed9t kh\u00f3 t\u00ednh v\u00e0 c\u00f3 m\u1ee9c y\u00eau c\u1ea7u cao. M\u1ed9t <strong>th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh<\/strong> v\u1edbi <strong>b\u1ec1 d\u00e0y kinh nghi\u1ec7m v\u00e0 uy t\u00edn, \u0111\u1ed9 tin t\u01b0\u1edfng <\/strong>cao l\u00e0 b\u00e0n \u0111\u1ea1p \u0111\u1ec3 \u0111\u1ed1i t\u00e1c l\u1ef1a ch\u1ecdn doanh nghi\u1ec7p b\u1ea1n.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">2.2. T\u00ednh b\u1ec1n v\u1eefng<\/h3>\n\n\n\n<p>\u201cPhong \u0111\u1ed9 nh\u1ea5t th\u1eddi. \u0110\u1eb3ng c\u1ea5p l\u00e0 m\u00e3i m\u00e3i\u201d. T\u00ednh b\u1ec1n v\u1eefng \u0111\u1ea3m b\u1ea3o<strong> t\u00ednh d\u00e0i h\u1ea1n, l\u00e2u d\u00e0i, c\u00f3 chi\u1ec1u s\u00e2u v\u00e0 \u201cs\u1ed1ng c\u00f9ng th\u1eddi gian\u201d c\u1ee7a t\u1eebng c\u00f4ng tr\u00ecnh<\/strong>. \u0110\u00e2y ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a v\u1eadn h\u00e0nh cho c\u00e1c t\u00f2a nh\u00e0, c\u00f4ng tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3, tr\u00e1nh l\u00e3ng ph\u00ed n\u0103ng l\u01b0\u1ee3ng, t\u00e0i nguy\u00ean, \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng l\u00e2u d\u00e0i.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">2.3. \u0110\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7<\/h3>\n\n\n\n<p>Khoa h\u1ecdc c\u00f4ng ngh\u1ec7 ng\u00e0y m\u1ed9t ph\u00e1t tri\u1ec3n, ch\u00ednh v\u00ec th\u1ebf, \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ec3 <strong>doanh nghi\u1ec7p X\u00e2y d\u1ef1ng<\/strong> n\u00e2ng cao v\u1ecb th\u1ebf c\u1ea1nh tranh. Hi\u1ec7n nay, m\u1ed9t s\u1ed1 c\u00f4ng ngh\u1ec7 nh\u01b0 ERP, BIM, CDX,&#8230; \u0111ang \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i trong ng\u00e0nh X\u00e2y d\u1ef1ng.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">2.4. Qu\u1ea3n tr\u1ecb chu\u1ed7i gi\u00e1 tr\u1ecb<\/h3>\n\n\n\n<p>M\u00f4 h\u00ecnh<strong> Qu\u1ea3n tr\u1ecb H\u1ec7 sinh th\u00e1i<\/strong> &amp; <strong>Chu\u1ed7i gi\u00e1 tr\u1ecb<\/strong> ng\u00e0y \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u <strong>doanh nghi\u1ec7p x\u00e2y d\u1ef1ng<\/strong> s\u1eed d\u1ee5ng b\u1edfi m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 cao. \u1ede \u0111\u00f3, c\u00e1c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p \u201call in one\u201d: t\u00edch h\u1ee3p trong 1 l\u1ef1a ch\u1ecdn cho kh\u00e1ch h\u00e0ng.&nbsp;<\/p>\n\n\n\n<p>Chu\u1ed7i gi\u00e1 tr\u1ecb n\u00e0y \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p nh\u1eb1m <strong>t\u1ed1i \u01b0u h\u00f3a &amp; \u0111\u1ed3ng b\u1ed9 <\/strong>gi\u00fap t\u0103ng gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">2.5. \u0110\u1ea7u t\u01b0 v\u00e0o con ng\u01b0\u1eddi<\/h3>\n\n\n\n<p><strong>Nh\u00e2n s\u1ef1 l\u00e0 tr\u1ecdng t\u00e2m ph\u00e1t tri\u1ec3n cho doanh nghi\u1ec7p. <\/strong>Vi\u1ec7c<strong> <\/strong>n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng \u0111\u00e0o t\u1ea1o v\u00e0 \u0111\u1ea7u t\u01b0 truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 \u0111\u1ec3 khi\u1ebfn m\u1ed7i \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 tr\u1edf th\u00e0nh \u201c\u0110\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u\u201d.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">2.6. Chuy\u00ean m\u00f4n ho\u00e1<\/h3>\n\n\n\n<p>\u0110\u1ec3 m\u1ed7i d\u1ef1 \u00e1n \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a, t\u00ednh chuy\u00ean m\u00f4n h\u00f3a \u0111\u01b0\u1ee3c \u0111\u00f2i h\u1ecfi r\u1ea5t cao \u0111\u1ec3 t\u1eadp trung x\u1eed l\u00fd nh\u1eefng nhi\u1ec7m v\u1ee5 kh\u00f3 kh\u0103n, n\u0103ng l\u1ef1c th\u1ef1c thi tri\u1ec3n khai, t\u1eeb \u0111\u00f3 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng cao nh\u1ea5t cho t\u1eebng c\u00f4ng tr\u00ecnh, d\u1ef1 \u00e1n.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">2.7. C\u1ee7ng c\u1ed1 qu\u1ea3n tr\u1ecb&nbsp;<\/h3>\n\n\n\n<p>Vi\u1ec7c m\u1edf r\u1ed9ng ph\u00e1t tri\u1ec3n hay t\u1eadp trung chuy\u00ean m\u00f4n h\u00f3a cao, \u0111\u00f2i h\u1ecfi Ban L\u00e3nh \u0110\u1ea1o &amp; Qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p c\u0169ng t\u1eeb \u0111\u00f3 n\u00e2ng cao n\u0103ng l\u1ef1c qu\u1ea3n l\u00fd v\u00e0 m\u1ee9c \u0111\u1ed9 qu\u1ea3n tr\u1ecb \u0111\u1ea3m b\u1ea3o<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"905\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/xu-huong-noi-bat-nganh-xay-dung.jpg\" alt=\"C\u00e1c xu h\u01b0\u1edbng ng\u00e0nh x\u00e2y d\u1ef1ng c\u1ea7n quan t\u00e2m th\u1eddi k\u1ef3 h\u1eadu Covid\" class=\"wp-image-7489\" title=\"C\u00e1c xu h\u01b0\u1edbng ng\u00e0nh x\u00e2y d\u1ef1ng c\u1ea7n quan t\u00e2m th\u1eddi k\u1ef3 h\u1eadu Covid\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/xu-huong-noi-bat-nganh-xay-dung.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/xu-huong-noi-bat-nganh-xay-dung-300x226.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/xu-huong-noi-bat-nganh-xay-dung-768x579.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">C\u00e1c xu h\u01b0\u1edbng ng\u00e0nh x\u00e2y d\u1ef1ng c\u1ea7n quan t\u00e2m th\u1eddi k\u1ef3 h\u1eadu Covid. Ngu\u1ed3n: Vietnam Report<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">3. 5 thay \u0111\u1ed5i l\u1edbn nh\u1ea5t c\u1ee7a kh\u00e1ch h\u00e0ng ng\u00e0nh X\u00e2y d\u1ef1ng&nbsp;<\/h2>\n\n\n\n<p>Kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ecb tr\u01b0\u1eddng c\u00f3 bi\u1ebfn \u0111\u1ed9ng, kh\u00e1ch h\u00e0ng c\u0169ng c\u00f3 nh\u1eefng thay \u0111\u1ed5i l\u1edbn, \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn:&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>Ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 l\u1edbn v\u00e0 th\u00f4ng th\u00e1i h\u01a1n tham gia x\u00e2y d\u1ef1ng v\u1edbi <strong>y\u00eau c\u1ea7u cao h\u01a1n<\/strong> v\u1ec1 quy m\u00f4 v\u00e0 ph\u00e2n ph\u1ed1i d\u1ef1 \u00e1n.<\/li><li>Gia t\u0103ng m\u1ee9c \u0111\u1ed9 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi c\u00e1c <strong>t\u00f2a nh\u00e0 \u201cth\u00f4ng minh&#8221;<\/strong> (\u1ee9ng d\u1ee5ng k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 IoT, s\u1eed d\u1ee5ng n\u0103ng l\u01b0\u1ee3ng, v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3\u2026)<\/li><li>Kh\u00e1ch h\u00e0ng ch\u00fa tr\u1ecdng nhi\u1ec1u h\u01a1n \u0111\u1ebfn <strong>t\u00ednh b\u1ec1n v\u1eefng<\/strong> trong ng\u00e0nh.<\/li><li><strong>Lao \u0111\u1ed9ng l\u00e0nh ngh\u1ec1<\/strong> tr\u1edf n\u00ean khan hi\u1ebfm v\u00e0 \u0111\u1eaft \u0111\u1ecf.<\/li><li><strong>C\u00e1c quy \u0111\u1ecbnh v\u00e0 quy t\u1eafc x\u00e2y d\u1ef1ng \u0111ang thay \u0111\u1ed5i, tr\u1edf n\u00ean h\u00e0i ho\u00e0 h\u01a1n<\/strong> \u0111\u1ec3 t\u1ea1o ra ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng ti\u00eau chu\u1ea9n.<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"863\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/thay-doi-cua-thi-truong-xay-dung-thoi-ky-hau-covid.jpg\" alt=\"C\u00e1c thay \u0111\u1ed5i l\u1edbn nh\u1ea5t c\u1ee7a th\u1ecb tr\u01b0\u1eddng x\u00e2y d\u1ef1ng\" class=\"wp-image-7490\" title=\"C\u00e1c thay \u0111\u1ed5i l\u1edbn nh\u1ea5t c\u1ee7a th\u1ecb tr\u01b0\u1eddng x\u00e2y d\u1ef1ng\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/thay-doi-cua-thi-truong-xay-dung-thoi-ky-hau-covid.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/thay-doi-cua-thi-truong-xay-dung-thoi-ky-hau-covid-300x216.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/thay-doi-cua-thi-truong-xay-dung-thoi-ky-hau-covid-768x552.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">Kh\u00e1ch h\u00e0ng\/ \u0110\u1ed1i t\u00e1c&nbsp;ng\u00e0y c\u00e0ng c\u00f3 y\u00eau c\u1ea7u cao trong ng\u00e0nh x\u00e2y d\u1ef1ng. Ngu\u1ed3n: Vietnam Report<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">4. Top 6 c\u00f4ng ngh\u1ec7 d\u1ef1 ki\u1ebfn t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn ng\u00e0nh x\u00e2y d\u1ef1ng<\/h2>\n\n\n\n<p><strong>Y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7<\/strong> xu\u1ea5t hi\u1ec7n nh\u01b0 m\u1ed9t y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 ph\u01b0\u01a1ng h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u00e0nh x\u00e2y d\u1ef1ng trong t\u01b0\u01a1ng lai, trong \u0111\u00f3 ph\u1ea3i k\u1ec3 \u0111\u1ebfn <em>Top 6 c\u00f4ng ngh\u1ec7<\/em> n\u1ed5i b\u1eadt nh\u1ea5t:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li><strong>3D Printing:<\/strong> S\u1ea3n xu\u1ea5t c\u00e1c thi\u1ebft k\u1ebf x\u00e2y d\u1ef1ng b\u1eb1ng c\u00e1ch \u0111\u1eb7t c\u00e1c l\u1edbp v\u1eadt li\u1ec7u m\u1ecfng (ch\u1ea5t l\u1ecfng, nh\u1ef1a, kim lo\u1ea1i ho\u1eb7c xi m\u0103ng) th\u00e0nh m\u1ed9t kh\u1ed1i h\u1ee3p nh\u1ea5t.<\/li><li><strong>Big Data: <\/strong>C\u00e1c t\u1ec7p d\u1eef li\u1ec7u bao g\u1ed3m c\u00e1c d\u1eef li\u1ec7u c\u1ea5u tr\u00fac, kh\u00f4ng c\u00f3 c\u1ea5u tr\u00fac, b\u00e1n c\u1ea5u tr\u00fac, m\u1ed7i t\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c khai th\u00e1c \u0111\u1ec3 t\u00ecm hi\u1ec3u insights t\u1eeb \u0111\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh kh\u00e1c nhau c\u1ee7a doanh nghi\u1ec7p.<\/li><li><strong>T\u00ednh di \u0111\u1ed9ng trong qu\u1ea3n tr\u1ecb<\/strong> (h\u1ec7 th\u1ed1ng Building Information Modeling &#8211; BIM v\u00e0 Enterprise Resource Planning &#8211; ERP)<\/li><li><strong>Th\u1ef1c t\u1ebf \u1ea3o<\/strong>: M\u00f4 ph\u1ecfng h\u00ecnh \u1ea3nh gi\u1ea3 l\u1eadp \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u1eb1ng c\u00e1c ph\u1ea7n m\u1ec1m chuy\u00ean d\u1ee5ng v\u00e0 \u0111\u01b0\u1ee3c \u0111i\u1ec1u khi\u1ec3n b\u1eb1ng c\u00e1c thi\u1ebft b\u1ecb th\u00f4ng minh (gi\u1ea3i ph\u00e1p m\u00f4 ph\u1ecfng ki\u1ebfn tr\u00fac, kh\u00f4ng gian \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn ng\u00e0nh x\u00e2y d\u1ef1ng)<\/li><li><strong>5-D Building Information Modeling:<\/strong> \u1ee9ng d\u1ee5ng d\u1ef1a tr\u00ean c\u00e1c m\u00f4 h\u00ecnh 3D \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p th\u00eam y\u1ebfu t\u1ed1 th\u1eddi gian (\u0111\u1ec3 qu\u1ea3n l\u00fd ti\u1ebfn \u0111\u1ed9 c\u00f4ng tr\u00ecnh) v\u00e0 y\u1ebfu t\u1ed1 chi ph\u00ed, hao ph\u00ed (\u0111\u1ec3 l\u1eadp d\u1ef1 to\u00e1n chi ph\u00ed, ki\u1ec3m so\u00e1t v\u1ed1n)<\/li><li><strong>Robot &amp; Drones:<\/strong> C\u00e1c lo\u1ea1i r\u00f4-b\u1ed1t v\u00e0 m\u00e1y bay kh\u00f4ng ng\u01b0\u1eddi l\u00e1i ph\u1ee5c v\u1ee5 qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t, kh\u1ea3o s\u00e1t, thu th\u1eadp d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3.<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"802\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/cong-nghe-anh-huong-rat-lon-den-nganh-xay-dung.jpg\" alt=\"C\u00f4ng ngh\u1ec7 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn ng\u00e0nh x\u00e2y d\u1ef1ng\" class=\"wp-image-7491\" title=\"C\u00f4ng ngh\u1ec7 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn ng\u00e0nh x\u00e2y d\u1ef1ng\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/cong-nghe-anh-huong-rat-lon-den-nganh-xay-dung.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/cong-nghe-anh-huong-rat-lon-den-nganh-xay-dung-300x201.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/cong-nghe-anh-huong-rat-lon-den-nganh-xay-dung-768x513.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">C\u00f4ng ngh\u1ec7 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn ng\u00e0nh x\u00e2y d\u1ef1ng<br>Ngu\u1ed3n: Building design &amp; Construction<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">5. Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho ng\u00e0nh x\u00e2y d\u1ef1ng<\/h2>\n\n\n\n<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u00e0i b\u1ea3n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong ng\u00e0nh x\u00e2y d\u1ef1ng t\u1ea1o \u0111\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 ti\u1ebfn xa. Sau \u0111\u00e2y, Sao Kim chia s\u1ebb v\u1edbi b\u1ea1n quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng v\u1edbi h\u00e0ng tr\u0103m \u0111\u1ed1i t\u00e1c ng\u00e0nh x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/quy-trinh-xay-dung-thuong-hieu-cua-sao-kim.png\" alt=\"Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-7492\" title=\"Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/quy-trinh-xay-dung-thuong-hieu-cua-sao-kim.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/quy-trinh-xay-dung-thuong-hieu-cua-sao-kim-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/quy-trinh-xay-dung-thuong-hieu-cua-sao-kim-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">5.1. Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/nghi-cuu-thi-truong-va-khach-hang-1.jpg\" alt=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ee7a m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \" class=\"wp-image-7493\" title=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ee7a m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/nghi-cuu-thi-truong-va-khach-hang-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/nghi-cuu-thi-truong-va-khach-hang-1-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/nghi-cuu-thi-truong-va-khach-hang-1-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ee7a m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u&nbsp;<\/em><\/p>\n\n\n\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ee7a quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ea7n t\u00ecm hi\u1ec3u v\u1ec1 nh\u1eefng y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng l\u00ean th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m \u0111\u1ed1i th\u1ee7, kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li><strong><em>\u0110\u1ed1i v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/em><\/strong>: C\u1ea7n t\u00ecm hi\u1ec3u v\u1ecb th\u1ebf hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p trong ng\u00e0nh, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, \u0111i\u1ec3m n\u1ed5i b\u1eadt, c\u00e1c \u00fd t\u01b0\u1edfng truy\u1ec1n th\u00f4ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng.<\/li><li><strong><em>\u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng<\/em><\/strong>: X\u00e1c \u0111\u1ecbnh r\u00f5 nh\u00f3m kh\u00e1ch h\u00e0ng v\u00e0 x\u00e1c \u0111\u1ecbnh th\u1ee9 t\u1ef1 \u01b0u ti\u00ean \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng.&nbsp;<\/li><li><strong><em>\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/em><\/strong>: \u00c1p d\u1ee5ng<strong><em> m\u00f4 h\u00ecnh SWOT<\/em><\/strong> \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, nh\u1eefng c\u01a1 h\u1ed9i c\u0169ng nh\u01b0 th\u00e1ch th\u1ee9c c\u1ee7a m\u00ecnh.&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">5.2. Chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t ho\u00e1<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/chien-luoc-khac-biet-hoa-trong-xay-dung-thuong-hieu.jpg\" alt=\"M\u00f4 h\u00ecnh POS, POD trong chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-7494\" title=\"M\u00f4 h\u00ecnh POS, POD trong chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/chien-luoc-khac-biet-hoa-trong-xay-dung-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/chien-luoc-khac-biet-hoa-trong-xay-dung-thuong-hieu-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/chien-luoc-khac-biet-hoa-trong-xay-dung-thuong-hieu-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">M\u00f4 h\u00ecnh POS, POD<\/p>\n\n\n\n<p>Sau khi hi\u1ec3u v\u1ec1 \u0111\u1ed1i th\u1ee7, kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p, b\u00e2y gi\u1edd l\u00e0 l\u00fac c\u00f4ng ty c\u1ea7n x\u00e2y d\u1ef1ng cho m\u00ecnh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t ho\u00e1 d\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng tin \u0111\u00e3 c\u00f3.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>C\u1ea7n ph\u1ea3i t\u1ea1o ra <strong><em>\u0111i\u1ec3m m\u1ea1nh ti\u00eau bi\u1ec3u<\/em><\/strong> v\u00e0 kh\u1ea3 n\u0103ng <strong><em>duy tr\u00ec \u0111i\u1ec3m m\u1ea1nh <\/em><\/strong>\u0111\u00f3 m\u1ed9t c\u00e1ch l\u00e2u d\u00e0i<\/li><li>C\u1ea7n t\u1ea1o <strong><em>\u0111i\u1ec3m kh\u00e1c bi\u1ec7t t\u1ed1t h\u01a1n \u0111\u1ed1i th\u1ee7<\/em><\/strong> ho\u1eb7c \u0111\u1ed1i th\u1ee7 kh\u00f4ng c\u00f3 v\u00e0 ch\u01b0a t\u1eebng \u0111\u01b0\u1ee3c tuy\u00ean b\u1ed1 ra th\u1ecb tr\u01b0\u1eddng<\/li><li>C\u1ea7n <strong><em>kh\u01a1i g\u1ee3i nhu c\u1ea7u<\/em><\/strong> ph\u00f9 h\u1ee3p v\u00e0 <strong><em>c\u00f3 \u00fd ngh\u0129<\/em><\/strong><strong>a<\/strong> \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>C\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh<strong> POP (Points of Parity) <\/strong>v\u00e0<strong> POD (Points of Difference)<\/strong> nh\u1eb1m x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m gi\u1ed1ng v\u00e0 kh\u00e1c gi\u1eefa doanh nghi\u1ec7p v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng tuy\u00ean ng\u00f4n kh\u00e1c bi\u1ec7t ho\u00e1 cho doanh nghi\u1ec7p.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">5.3. Thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/sao-kim-thiet-ke-nhan-dien-thuong-hieu-cho-bach-duong-construction.jpg\" alt=\"Sao Kim thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho B\u1ea1ch D\u01b0\u01a1ng Construction\" class=\"wp-image-7495\" title=\"Sao Kim thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho B\u1ea1ch D\u01b0\u01a1ng Construction\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/sao-kim-thiet-ke-nhan-dien-thuong-hieu-cho-bach-duong-construction.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/sao-kim-thiet-ke-nhan-dien-thuong-hieu-cho-bach-duong-construction-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/sao-kim-thiet-ke-nhan-dien-thuong-hieu-cho-bach-duong-construction-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Sao Kim thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho B\u1ea1ch D\u01b0\u01a1ng Construction<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">T\u1eeb vi\u1ec7c x\u00e2y d\u1ef1ng tuy\u00ean ng\u00f4n kh\u00e1c bi\u1ec7t ho\u00e1 cho c\u00f4ng ty, h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi nh\u1eefng n\u00e9t \u0111\u1eb7c tr\u01b0ng ch\u1ec9 thu\u1ed9c v\u1ec1 doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 c\u01a1 s\u1edf cho vi\u1ec7c<strong> <em>\u0110\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u, thi\u1ebft k\u1ebf logo, slogan, thi\u1ebft k\u1ebf c\u00e1c \u1ea5n ph\u1ea9m marketing<\/em><\/strong> (poster, profile, t\u1edd r\u01a1i\u2026), <strong><em>thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u1ed1<\/em><\/strong> (website, landing page, ph\u1ea7n m\u1ec1m, \u1ee9ng d\u1ee5ng\u2026) <em>ho\u1eb7c c\u00e1c \u1ea5n ph\u1ea9m in \u1ea5n kh\u00e1c.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; Tham kh\u1ea3o ngay: D\u1ecbch v\u1ee5 <a href=\"https:\/\/saokim.digital\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u1ed1<\/span><\/strong><\/a> c\u1ee7a Sao Kim<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">5.4. Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Sau khi thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u, nhi\u1ec7m v\u1ee5 ti\u1ebfp theo l\u00e0 mang nh\u1eefng thi\u1ebft k\u1ebf \u0111\u00f3 \u0111\u1ebfn v\u1edbi \u0111\u1ea1i ch\u00fang. Doanh nghi\u1ec7p l\u00fac n\u00e0y c\u1ea7n c\u00f3 m\u1ed9t <strong>chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng<\/strong> b\u00e0i b\u1ea3n \u0111\u1ec3 c\u00f3 th\u1ec3 nh\u1ea5t qu\u00e1n, \u0111\u1ed3ng b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1edbi t\u1eebng \u0111i\u1ec3m ch\u1ea1m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a bao g\u1ed3m:<em> <\/em><strong><em>L\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng, Qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch truy\u1ec1n th\u00f4ng, T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, Tri\u1ec3n khai k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng v\u00e0 Tri\u1ec3n khai content marketing<\/em><\/strong><em>.<\/em><\/p>\n\n\n\n<p>C\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng l\u00e0 c\u00f4ng c\u1ee5 g\u1eafn k\u1ebft m\u1ed1i quan h\u1ec7 gi\u1eefa doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam c\u00e1c n\u1ed9i dung li\u00ean quan \u0111\u1ebfn truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/7-buoc-lap-ke-hoach-truyen-thong-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>K\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/nhan-thuc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/cach-lam-content-marketing-hieu-qua\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u00e1ch l\u00e0m Content Marketing<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>K\u1ebf ho\u1ea1ch SEO<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Email Marketing<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">5.5. Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u&nbsp;<\/h3>\n\n\n\n<p>Khi b\u1eaft \u0111\u1ea7u kinh doanh, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n nh\u1ea5t qu\u00e1n, h\u01b0\u1edbng m\u1ee5c ti\u00eau, h\u00e0nh \u0111\u1ed9ng\/ \u1ee9ng x\u1eed \u0111\u00fang v\u1edbi b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, c\u1ea7n \u0111\u1ea3m b\u1ea3o t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 s\u1edf h\u1eefu h\u1ee3p ph\u00e1p ngay t\u1eeb \u0111\u1ea7u.&nbsp;<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">C\u00e1c t\u00e0i s\u1ea3n c\u1ea7n \u0111\u01b0\u1ee3c <strong>b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u<\/strong> th\u00f4ng qua vi\u1ec7c<em> \u0111\u0103ng k\u00fd b\u1ea3n quy\u1ec1n t\u00e1c gi\u1ea3 logo th\u01b0\u01a1ng hi\u1ec7u; \u0110\u0103ng k\u00fd b\u1ea3o h\u1ed9 b\u1ea3n quy\u1ec1n t\u00e1c gi\u1ea3 website; \u0110\u0103ng k\u00fd b\u1ea3o h\u1ed9 ki\u1ec3u d\u00e1ng c\u00f4ng nghi\u1ec7p; \u0110\u0103ng k\u00fd m\u00e3 s\u1ed1, m\u00e3 v\u1ea1ch s\u1ea3n ph\u1ea9m h\u00e0ng h\u00f3a; \u0110\u0103ng k\u00fd nh\u00e3n hi\u1ec7u h\u00e0ng ho\u00e1<\/em>. T\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y gi\u00fap \u0111\u1ea3m b\u1ea3o quy\u1ec1n s\u1edf h\u1eefu t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/quan-tri-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Quy tr\u00ecnh qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">6. \u0110\u1eb7c \u0111i\u1ec3m th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh x\u00e2y d\u1ef1ng<\/h2>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh x\u00e2y d\u1ef1ng c\u00f3 (v\u00e0 n\u00ean) x\u00e2y d\u1ef1ng v\u00e0 l\u00e0m n\u1ed5i b\u1eadt c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">6.1. S\u1ef1 ti\u00ean phong<\/h3>\n\n\n\n<p>\u0110i \u0111\u1ea7u, n\u1eafm b\u1eaft xu h\u01b0\u1edbng s\u1ed1ng, l\u00e0n s\u00f3ng \u0111\u1ea7u t\u01b0, d\u1ecbch chuy\u1ec3n. Ti\u00ean phong c\u00f4ng ngh\u1ec7 x\u00e2y d\u1ef1ng, qu\u1ea3n l\u00fd &#8230;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">6.2. S\u1ef1 s\u00e1ng t\u1ea1o<\/h3>\n\n\n\n<p>Nh\u00ecn nh\u1eadn theo g\u00f3c nh\u00ecn m\u1edbi, kh\u00e1c bi\u1ec7t. S\u00e1ng t\u1ea1o c\u00e0ng ph\u1ea3i ph\u00e1t huy trong ng\u00e0nh.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">6.3. S\u1ef1 tin t\u01b0\u1edfng<\/h3>\n\n\n\n<p>Ni\u1ec1m tin l\u00e0 kh\u00e1i ni\u1ec7m quan tr\u1ecdng trong m\u1ed1i quan h\u1ec7 gi\u1eefa ng\u01b0\u1eddi v\u1edbi ng\u01b0\u1eddi, trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y l\u00e0 vi\u1ec7c t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng gi\u1eefa c\u00f4ng ty v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">6.4. S\u1ef1 kh\u00e1c bi\u1ec7t<\/h3>\n\n\n\n<p>T\u00ecm ra s\u1ef1 kh\u00e1c bi\u1ec7t trong doanh nghi\u1ec7p \u0111\u1ebfn t\u1eeb d\u1ecbch v\u1ee5 ho\u1eb7c v\u0103n ho\u00e1 doanh nghi\u1ec7p<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>\u0110\u0103ng k\u00fd \u0111\u1ec3 nh\u1eadn nh\u1eefng n\u1ed9i dung hay nh\u1ea5t, m\u1edbi nh\u1ea5t v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p t\u1eeb Sao Kim Branding<\/strong><\/p>\n\n\n\n<div class=\"tnp tnp-subscription\">\n<form method=\"post\" action=\"https:\/\/www.saokim.com.vn\/en\/?na=s\" target=\"_blank\">\n\n<input type=\"hidden\" name=\"nlang\" value=\"\"><div class=\"tnp-field tnp-field-firstname\"><label for=\"tnp-1\">T\u00ean<\/label>\n<input class=\"tnp-name\" type=\"text\" name=\"nn\" id=\"tnp-1\" value=\"\" required=\"\"><\/div>\n<div class=\"tnp-field tnp-field-email\"><label for=\"tnp-2\">Email<\/label>\n<input class=\"tnp-email\" type=\"email\" name=\"ne\" id=\"tnp-2\" value=\"\" required=\"\"><\/div>\n<div class=\"tnp-field tnp-field-button\"><input class=\"tnp-submit\" type=\"submit\" value=\"\u0110\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin\">\n<\/div>\n<\/form>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">7. H\u00ecnh m\u1eabu &amp; m\u00e0u s\u1eafc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho ng\u00e0nh x\u00e2y d\u1ef1ng<\/h2>\n\n\n\n<p>D\u1ef1a v\u00e0o h\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u c\u01a1 b\u1ea3n (Brand Archetypes) c\u1ee7a Carl Jung (1875-1961) h\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u00f3 th\u1ec3 th\u1ea5y l\u00e0 ng\u01b0\u1eddi ch\u0103m s\u00f3c (The caregiver), ng\u01b0\u1eddi khai ph\u00e1 (The explorer), ng\u01b0\u1eddi kh\u1edfi t\u1ea1o (The creator).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/hinh-mau-thuong-hieu-carl-jung.png\" alt=\"H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Carl Jung\" class=\"wp-image-7496\" title=\"H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Carl Jung\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/hinh-mau-thuong-hieu-carl-jung.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/hinh-mau-thuong-hieu-carl-jung-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/hinh-mau-thuong-hieu-carl-jung-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Carl Jung<br>Ngu\u1ed3n: Hive Creative Group<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ngo\u00e0i ra, m\u00e0u s\u1eafc c\u0169ng \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn \u0111\u1ec3 \u1ee9ng v\u1edbi h\u00ecnh m\u1eabu c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u nh\u01b0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>M\u00e0u \u0111\u1ecf c\u1ee7a s\u1ef1 m\u1ea1nh m\u1ebd, tham v\u1ecdng, n\u1ed5i b\u1eadt<\/li><li>M\u00e0u xanh d\u01b0\u01a1ng mang l\u1ea1i c\u1ea3m gi\u00e1c tin c\u1eady, tin t\u01b0\u1edfng, \u0111\u1ea3m b\u1ea3o<\/li><li>M\u00e0u v\u00e0ng c\u1ee7a s\u1ef1 s\u00e1ng t\u1ea1o, \u0111\u1ed5i m\u1edbi<\/li><li>M\u00e0u cam c\u1ea3 s\u1ef1 n\u0103ng \u0111\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; \u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/hinh-mau-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u<\/span><\/strong><\/a> v\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a h\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">8. Case study x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh x\u00e2y d\u1ef1ng<\/h2>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi l\u0129nh v\u1ef1c X\u00e2y d\u1ef1ng, Sao Kim Branding \u0111\u00e3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u cho h\u00e0ng tr\u0103m kh\u00e1ch h\u00e0ng. C\u00f9ng Sao Kim \u0111i\u1ec3m danh m\u1ed9t s\u1ed1 Doanh nghi\u1ec7p ti\u00eau bi\u1ec3u b\u00ean d\u01b0\u1edbi \u0111\u00e2y:&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">8.1. Delta<\/h3>\n\n\n\n<p>Delta l\u00e0 m\u1ed9t trong nh\u1eefng t\u1eadp \u0111o\u00e0n h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c thi c\u00f4ng c\u00f4ng tr\u00ecnh x\u00e2y d\u1ef1ng. M\u1ed9t s\u1ed1 c\u00f4ng tr\u00ecnh n\u1ed5i b\u1eadt c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 to\u00e0 nh\u00e0 KeangNam H\u00e0 N\u1ed9i, Goldmark City, khu \u0111\u00f4 th\u1ecb Time City, th\u00e1p Bitexco, Royal City\u2026<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/logo-delta-duoc-thiet-ke-boi-sao-kim.jpg\" alt=\"Logo Delta - Thi\u1ebft k\u1ebf b\u1edfi Sao Kim\" class=\"wp-image-7497\" title=\"Logo Delta - Thi\u1ebft k\u1ebf b\u1edfi Sao Kim\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/logo-delta-duoc-thiet-ke-boi-sao-kim.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/logo-delta-duoc-thiet-ke-boi-sao-kim-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/logo-delta-duoc-thiet-ke-boi-sao-kim-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">Logo Delta &#8211; Thi\u1ebft k\u1ebf b\u1edfi Sao Kim<\/p>\n\n\n\n<p>Sao Kim nh\u1eadn nhi\u1ec7m v\u1ee5 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u cho Delta v\u00e0 th\u1ef1c hi\u1ec7n b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7y \u0111\u1ee7.&nbsp;<\/p>\n\n\n\n<p>Sao Kim \u0111\u00e3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u v\u1ec1 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh x\u00e2y d\u1ef1ng, \u0111\u00e1nh gi\u00e1 c\u00e1c \u0111\u1ed1i th\u1ee7, kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3 nghi\u00ean c\u1ee9u \u0111i\u1ec3m kh\u00e1c bi\u1ec7t, h\u00ecnh \u1ea3nh nh\u1eadn di\u1ec7n xu\u1ea5t hi\u1ec7n xuy\u00ean su\u1ed1t c\u00e1c \u1ee9ng d\u1ee5ng nh\u1eb1m gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng cao nh\u1ea5t.&nbsp;<\/p>\n\n\n\n<p>Sau khi b\u1ed9 nh\u1eadn di\u1ec7n m\u1edbi \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1, t\u1ea5t c\u1ea3 t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00fd v\u00e0 qu\u1ea3n l\u00fd \u0111\u1ec3 ch\u1eafc ch\u1eafn m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n \u0111i \u0111\u00fang h\u01b0\u1edbng.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><em>Th\u00e0nh qu\u1ea3: \u200b\u200b<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>N\u0103m 2017, v\u1edbi d\u1ef1 \u00e1n t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Sao Kim, Delta \u0111\u00e3 c\u00f3 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1edbi chuy\u00ean nghi\u1ec7p v\u00e0 n\u1ed5i b\u1eadt h\u01a1n t\u1eeb \u0111\u00f3 ghi d\u1ea5u \u1ea5n m\u1ea1nh m\u1ebd tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/li><li>N\u0103m 2018, sau 1 n\u0103m thay \u0111\u1ed5i b\u1ed9 m\u1eb7t th\u01b0\u01a1ng hi\u1ec7u, t\u1eadp \u0111o\u00e0n DELTA \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh t\u1ef1u \u0111\u00e1ng ng\u01b0\u1ee1ng m\u1ed9 v\u1edbi h\u00e0ng lo\u1ea1t gi\u1ea3i th\u01b0\u1edfng trong ng\u00e0nh.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/nhan-dien-thuong-hieu-delta.jpg\" alt=\"Thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Delta\" class=\"wp-image-7498\" title=\"Thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Delta\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/nhan-dien-thuong-hieu-delta.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/nhan-dien-thuong-hieu-delta-300x300.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/nhan-dien-thuong-hieu-delta-768x768.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/nhan-dien-thuong-hieu-delta-80x80.jpg 80w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Delta<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; S\u1edf h\u1eefu ngay logo chuy\u00ean nghi\u1ec7p v\u1edbi <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-logo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">D\u1ecbch v\u1ee5 Thi\u1ebft k\u1ebf Logo<\/span><\/strong><\/a> c\u1ee7a Sao Kim. Ch\u00fang t\u00f4i lu\u00f4n thi\u1ebft k\u1ebf d\u1ef1a tr\u00ean ph\u00e2n t\u00edch k\u1ef9 c\u00e0ng v\u1ec1 th\u1ecb tr\u01b0\u1eddng, ng\u00e0nh ngh\u1ec1, n\u1ed9i t\u1ea1i doanh nghi\u1ec7p, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau k\u1ebft h\u1ee3p v\u1edbi ki\u1ebfn th\u1ee9c phong th\u1ee7y v\u00e0 t\u00e2m l\u00fd th\u1ecb gi\u00e1c \u0111\u1ec3 mang l\u1ea1i thi\u1ebft k\u1ebf logo ph\u00f9 h\u1ee3p nh\u1ea5t.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">8.2. Thi\u00ean Nam Group<\/h3>\n\n\n\n<p>T\u1eadp \u0111o\u00e0n Thi\u00ean Nam l\u00e0 t\u1eadp \u0111o\u00e0n \u0111a ng\u00e0nh v\u1ec1 l\u0129nh v\u1ef1c B\u1ea5t \u0111\u1ed9ng s\u1ea3n, s\u1eaft th\u00e9p, ph\u00e2n ph\u1ed1i th\u1ef1c ph\u1ea9m, \u0111i\u1ec7n m\u00e1y v\u00e0 \u0111\u1ea7u t\u01b0 gi\u00e1o d\u1ee5c.<\/p>\n\n\n\n<p>Th\u00e1ng 10\/2020, Thi\u00ean Nam Group ch\u00ednh th\u1ee9c ra m\u1eaft b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, \u0111\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 s\u1ef1 \u0111\u1ed9t ph\u00e1 v\u01b0\u1ee3t b\u1eadc \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"688\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/logo-cong-ty-thien-nam.jpg\" alt=\"D\u1ef1 \u00e1n Thi\u00ean Nam Group l\u00e0 m\u1ed9t trong nh\u1eefng d\u1ef1 \u00e1n n\u1ed5i b\u1eadt c\u1ee7a Sao Kim\" class=\"wp-image-7499\" title=\"D\u1ef1 \u00e1n Thi\u00ean Nam Group l\u00e0 m\u1ed9t trong nh\u1eefng d\u1ef1 \u00e1n n\u1ed5i b\u1eadt c\u1ee7a Sao Kim\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/logo-cong-ty-thien-nam.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/logo-cong-ty-thien-nam-300x172.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/logo-cong-ty-thien-nam-768x440.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">D\u1ef1 \u00e1n Thi\u00ean Nam Group l\u00e0 m\u1ed9t trong nh\u1eefng d\u1ef1 \u00e1n n\u1ed5i b\u1eadt c\u1ee7a Sao Kim<\/p>\n\n\n\n<p>T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u cho m\u1ed9t doanh nghi\u1ec7p l\u1edbn \u0111\u00e3 c\u00f3 ch\u1ed7 \u0111\u1ee9ng nh\u1ea5t \u0111\u1ecbnh trong th\u1ecb tr\u01b0\u1eddng lu\u00f4n l\u00e0 m\u1ed9t b\u00e0i to\u00e1n kh\u00f3. Tuy nhi\u00ean, b\u1eb1ng chuy\u00ean m\u00f4n cao Sao Kim \u0111\u00e3 h\u1ed7 tr\u1ee3 Thi\u00ean Nam Group n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua thi\u1ebft k\u1ebf logo, \u0111\u1ed3ng b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thi\u1ebft k\u1ebf website.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u200b\u200b<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"802\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/logo-thien-nam-truoc-va-sau.jpg\" alt=\"Logo Thi\u00ean Nam Group tr\u01b0\u1edbc v\u00e0 sau khi t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-7500\" title=\"Logo Thi\u00ean Nam Group tr\u01b0\u1edbc v\u00e0 sau khi t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/logo-thien-nam-truoc-va-sau.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/logo-thien-nam-truoc-va-sau-300x201.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/logo-thien-nam-truoc-va-sau-768x513.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Logo Thi\u00ean Nam Group tr\u01b0\u1edbc v\u00e0 sau khi t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/p>\n\n\n\n<p>H\u00ecnh \u1ea3nh c\u00e1nh chim \u0111\u1ea1i b\u00e0ng v\u00e0 m\u00e0u xanh d\u01b0\u01a1ng \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn l\u00e0m h\u00ecnh \u1ea3nh ch\u1ee7 \u0111\u1ec1 cho doanh nghi\u1ec7p. B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1edbi th\u1ec3 hi\u1ec7n s\u1ef1 t\u1ef1 tin, v\u1eefng v\u00e0ng v\u01b0\u1ee3t qua m\u1ecdi th\u1eed th\u00e1ch c\u1ee7a Thi\u00ean Nam Group.<\/p>\n\n\n\n<p><strong><em>Th\u00e0nh qu\u1ea3:<\/em><\/strong><\/p>\n\n\n\n<p>S\u1ef1 thay \u0111\u1ed5i v\u1ec1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 thay m\u1ed9t chi\u1ebfc \u00e1o m\u1edbi \u0111\u1ea7y n\u0103ng l\u01b0\u1ee3ng, n\u00e2ng t\u1ea7m gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y nh\u01b0 m\u1edf ra m\u1ed9t trang m\u1edbi cho h\u00e0nh tr\u00ecnh h\u01a1n 20 n\u0103m c\u1ee7a T\u1eadp \u0111o\u00e0n Thi\u00ean Nam.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"688\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/nhan-dien-van-phong-thien-nam.jpg\" alt=\"Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u Thi\u00ean Nam t\u1ea1i khu v\u1ef1c v\u0103n ph\u00f2ng\" class=\"wp-image-7501\" title=\"Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u Thi\u00ean Nam t\u1ea1i khu v\u1ef1c v\u0103n ph\u00f2ng\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/nhan-dien-van-phong-thien-nam.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/nhan-dien-van-phong-thien-nam-300x172.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/nhan-dien-van-phong-thien-nam-768x440.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u Thi\u00ean Nam t\u1ea1i khu v\u1ef1c v\u0103n ph\u00f2ng<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/RDzYOO4QMlcnkbNVyOEVmmes3e21XsJ_Yz-rfpCinEgUfUCfZhsqSohIps3k8HVYEUvR9pdSN3L90-AiF1k8zL2mUpTC17Cc0NhkuF6EYB9rOENIw6hdql_8_4bXoGy3fih2qbgW\" alt=\"H\u00ecnh \u1ea3nh nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9 t\u1ea1i Website\" title=\"H\u00ecnh \u1ea3nh nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9 t\u1ea1i Website\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">H\u00ecnh \u1ea3nh nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9 t\u1ea1i Website<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:24px\">8.3. Vikoteccons<\/h3>\n\n\n\n<p>C\u00f4ng ty C\u1ed5 ph\u1ea7n C\u00f4ng ngh\u1ec7 v\u00e0 X\u00e2y d\u1ef1ng Vi\u1ec7t H\u00e0n (Vikoteccons., JSC) l\u00e0 c\u00f4ng ty chuy\u00ean cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 thi\u1ebft k\u1ebf, t\u01b0 v\u1ea5n v\u00e0 x\u00e2y d\u1ef1ng cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/nhan-dien-thuong-hieu-vikoteccons.jpg\" alt=\"Website c\u1ee7a Vikoteccons \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1edfi Sao Kim\" class=\"wp-image-7502\" title=\"Website c\u1ee7a Vikoteccons \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1edfi Sao Kim\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/nhan-dien-thuong-hieu-vikoteccons.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/nhan-dien-thuong-hieu-vikoteccons-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/10\/nhan-dien-thuong-hieu-vikoteccons-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Website c\u1ee7a Vikoteccons \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1edfi Sao Kim<\/p>\n\n\n\n<p>Vikoteccons \u0111\u00e3 g\u1eedi g\u1eafm s\u1ef1 tin t\u01b0\u1edfng \u0111\u1ebfn Sao Kim v\u1edbi mong mu\u1ed1n thay \u0111\u1ed5i b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.&nbsp;<\/p>\n\n\n\n<p>Nh\u1eadn \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u t\u1eeb ph\u00eda c\u00f4ng ty, Sao Kim \u0111\u00e3 b\u1eaft tay v\u00e0o nghi\u00ean c\u1ee9u v\u00e0 thi\u1ebft k\u1ebf \u0111\u1ec3 cho ra m\u1eaft logo, profile v\u00e0 website mang t\u00ednh \u0111\u1ed3ng b\u1ed9 v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi h\u00ecnh \u1ea3nh m\u00e0 Vikoteccons mu\u1ed1n h\u01b0\u1edbng t\u1edbi.<\/p>\n\n\n\n<p><strong><em>Th\u00e0nh qu\u1ea3:<\/em><\/strong><\/p>\n\n\n\n<p>Sau khi b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ra m\u1eaft, h\u00ecnh \u1ea3nh c\u1ee7a doanh nghi\u1ec7p tr\u1edf n\u00ean m\u1edbi m\u1ebb, sinh \u0111\u1ed9ng v\u00e0 hi\u1ec7n \u0111\u1ea1i h\u01a1n. Thay \u0111\u1ed5i di\u1ec7n m\u1ea1o m\u1edbi t\u1ea1o n\u00ean c\u01a1 h\u1ed9i m\u1edbi cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">T\u1ed5ng k\u1ebft&nbsp;<\/h2>\n\n\n\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 t\u1ed5ng h\u1ee3p nh\u1eefng ki\u1ebfn th\u1ee9c c\u1ea7n c\u00f3 khi b\u1ea1n mu\u1ed1n <strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong ng\u00e0nh x\u00e2y d\u1ef1ng<\/strong>. Mong r\u1eb1ng th\u00f4ng qua \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p nh\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; Tham kh\u1ea3o ngay c\u00e1c <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">D\u1ecbch v\u1ee5 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/a><\/strong> t\u1ea1i Sao Kim \u0111\u1ec3 \u0111\u1eb7t n\u1ec1n m\u00f3ng th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc trong ng\u00e0nh x\u00e2y d\u1ef1ng c\u1ee7a b\u1ea1n<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>N\u1ebfu b\u1ea1n c\u1ea7n b\u1ea5t k\u1ef3 s\u1ef1 tr\u1ee3 gi\u00fap n\u00e0o t\u1eeb chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eebng ng\u1ea7n ng\u1ea1i li\u00ean h\u1ec7 v\u1edbi Sao Kim, ch\u00fang t\u00f4i c\u00f3 15+ n\u0103m kinh nghi\u1ec7m v\u00e0 t\u01b0 v\u1ea5n cho h\u00e0ng ng\u00e0n Startup, SME x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng v\u00e0 b\u1ea1n s\u1ebd l\u00e0 m\u1ed9t trong s\u1ed1 c\u00e1c d\u1ef1 \u00e1n n\u1ed5i b\u1eadt nh\u1ea5t.<\/p>\n\n\n\n<p>Hotline: <strong><a href=\"tel:0964699499\" target=\"_blank\" rel=\"noreferrer noopener\">0964.699.499<\/a><\/strong><\/p>\n\n\n\n<p>Email: <strong><a href=\"mailto:contact@saokim.com.vn\" target=\"_blank\" rel=\"noreferrer noopener\">contact@saokim.com.vn<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blog Sao Kim<\/a>, <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\">C\u1ea9m Nang Sao Kim<\/a>&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Facebook:<\/strong> <a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>: <a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">#SaoKim #SaoKimBranding #XayDungThuongHieu #ThuongHieu #ChienLuocThuongHieu&nbsp; #NganhXayDung<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0nh x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c xem l\u00e0 ng\u00e0nh ch\u1ee7 l\u1ef1c trong s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a x\u00e3 h\u1ed9i. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh x\u00e2y d\u1ef1ng l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh doanh nghi\u1ec7p, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n","protected":false},"author":24,"featured_media":7485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[42,223],"class_list":["post-7470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang","tag-xay-dung-thuong-hieu","tag-nganh-xay-dung"],"acf":[],"views":1178,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/7470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=7470"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/7470\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/7485"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=7470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=7470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=7470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}