{"id":7820,"date":"2021-12-15T01:47:20","date_gmt":"2021-12-15T01:47:20","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=7820"},"modified":"2024-10-28T14:57:40","modified_gmt":"2024-10-28T07:57:40","slug":"xay-dung-thuong-hieu-dia-phuong-phan-1","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xay-dung-thuong-hieu-dia-phuong-phan-1\/","title":{"rendered":"Th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng l\u00e0 g\u00ec? Hi\u1ec3u \u0111\u00fang d\u01b0\u1edbi g\u00f3c nh\u00ecn chuy\u00ean gia"},"content":{"rendered":"\n<p><em><strong>X\u00e2y d\u1ef1ng Th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng<\/strong> c\u0169ng quan tr\u1ecdng t\u01b0\u01a1ng t\u1ef1 l\u00e0m th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p, nh\u1eb1m thu h\u00fat Nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 Kh\u00e1ch du l\u1ecbch v\u1edbi h\u00ecnh \u1ea3nh h\u1ea5p d\u1eabn v\u00e0 \u0111\u1ecbnh v\u1ecb r\u00f5 r\u00e0ng.&nbsp;<\/em><\/p>\n\n\n\n<p><em>Nh\u01b0ng hi\u1ec7n t\u1ea1i, \u0111a s\u1ed1 c\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng t\u1ea1i Vi\u1ec7t Nam m\u1edbi ch\u1ec9 t\u1eadp trung khai th\u00e1c l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u1ec1 c\u1ea3nh quan, con ng\u01b0\u1eddi\u2026 c\u00e1c th\u00e0nh ph\u1ea7n \u0111\u01a1n l\u1ebb m\u00e0 ch\u01b0a \u0111\u1ea7u t\u01b0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c b\u00e0i b\u1ea3n, nh\u1ea5t qu\u00e1n n\u00ean kh\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u01b0 mong mu\u1ed1n.<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/xay-dung-thuong-hieu-dia-phuong-place-branding.jpg\" alt=\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng - Place Branding\" class=\"wp-image-7880\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/xay-dung-thuong-hieu-dia-phuong-place-branding.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/xay-dung-thuong-hieu-dia-phuong-place-branding-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/xay-dung-thuong-hieu-dia-phuong-place-branding-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>Nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 n\u00e0y, \u0111\u00e3 c\u00f3 m\u1ed9t s\u1ed1 \u0111\u1ecba ph\u01b0\u01a1ng t\u00ecm \u0111\u1ebfn Sao Kim \u0111\u1ec3 t\u00ecm l\u1eddi gi\u1ea3i cho vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng, th\u00fac \u0111\u1ea9y t\u1ec9nh nh\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n<p>\u1ede b\u00e0i vi\u1ebft n\u00e0y, Sao Kim s\u1ebd cung c\u1ea5p cho b\u1ea1n m\u1ed9t s\u1ed1 ki\u1ebfn th\u1ee9c v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng d\u1ef1a v\u00e0o kinh nghi\u1ec7m tri\u1ec3n khai th\u1ef1c t\u1ebf v\u00e0 ph\u00e2n t\u00edch m\u1ed9t s\u1ed1 case study n\u1ed5i b\u1eadt tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">1. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p><strong>Th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng<\/strong> <em>(Place branding hay Destination Branding\/Location Branding)<\/em> l\u00e0 kh\u00e1i ni\u1ec7m xoay quanh vi\u1ec7c l\u00e0m th\u01b0\u01a1ng hi\u1ec7u cho t\u1ea5t c\u1ea3 m\u1ecdi y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u1ebfn \u0111\u1ecba ph\u01b0\u01a1ng \u1ea5y: \u0111\u1ecba l\u00fd, \u0111\u1eb7c s\u1ea3n, truy\u1ec1n th\u1ed1ng v\u0103n h\u00f3a\u2026&nbsp;<\/p>\n\n\n\n<p>Vi\u1ec7c \u1ee9ng d\u1ee5ng nh\u1eefng y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u1ebfn<strong> th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng<\/strong> s\u1ebd l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb khu v\u1ef1c v\u1edbi m\u1ee5c ti\u00eau qu\u1ea3ng b\u00e1 khu v\u1ef1c tr\u1edf th\u00e0nh n\u01a1i thu h\u00fat \u0111\u1ea7u t\u01b0, \u0111i\u1ec3m \u0111\u1ebfn du l\u1ecbch hay th\u1eadm ch\u00ed l\u00e0 m\u1ed9t n\u01a1i s\u1ed1ng l\u00fd t\u01b0\u1edfng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">2. L\u1ee3i \u00edch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"800\" height=\"431\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/nang-cao-gia-tri-voi-thuong-hieu-dia-phuong.png\" alt=\"Th\u01b0\u01a1ng hi\u1ec7u N\u00e2ng cao gi\u00e1 tr\u1ecb \u0111\u1ecba ph\u01b0\u01a1ng (Ngu\u1ed3n: Vietnam Tourism)\" class=\"wp-image-7881\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/nang-cao-gia-tri-voi-thuong-hieu-dia-phuong.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/nang-cao-gia-tri-voi-thuong-hieu-dia-phuong-300x162.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/nang-cao-gia-tri-voi-thuong-hieu-dia-phuong-768x414.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Th\u01b0\u01a1ng hi\u1ec7u n\u00e2ng cao gi\u00e1 tr\u1ecb \u0111\u1ecba ph\u01b0\u01a1ng (\u1ea2nh: Vietnam Tourism)<\/p>\n\n\n\n<p>M\u1ed9t \u0111\u1ecba ph\u01b0\u01a1ng sau khi t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ebd t\u1ea1o n\u00ean:&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li><strong>H\u00ecnh \u1ea3nh t\u00edch c\u1ef1c<\/strong>: G\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh cho m\u1ed9t qu\u1ed1c gia th\u00e2n thi\u1ec7n v\u00e0 nhi\u1ec1u ti\u1ec1m n\u0103ng.&nbsp;<\/li>\n\n\n\n<li><strong>S\u1ef1 kh\u00e1c bi\u1ec7t, \u0111\u1ed9c \u0111\u00e1o<\/strong>: Qu\u1ea3ng b\u00e1 \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u1eb7c t\u00ednh ri\u00eang bi\u1ec7t c\u1ee7a \u0111\u1ecba ph\u01b0\u01a1ng s\u1ebd l\u00e0 <strong>y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh<\/strong> s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng.<\/li>\n\n\n\n<li><strong>Kh\u1ea3 n\u0103ng thu h\u00fat kh\u00e1ch du l\u1ecbch \u0111\u1ebfn v\u1edbi \u0111\u1ecba ph\u01b0\u01a1ng<\/strong>: T\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u00e0 ph\u00e2n bi\u1ec7t \u0111\u1ecba ph\u01b0\u01a1ng v\u1edbi c\u00e1c khu v\u1ef1c kh\u00e1c, qua \u0111\u00f3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh nh\u1ea5t \u0111\u1ecbnh.<\/li>\n\n\n\n<li><strong>N\u00e2ng cao h\u00ecnh \u1ea3nh v\u0103n ho\u00e1, di s\u1ea3n t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng<\/strong>: N\u00e2ng cao ch\u1ec9 s\u1ed1 n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ea5p t\u1ec9nh &#8211; PCI.<\/li>\n\n\n\n<li><strong>N\u00e2ng cao gi\u00e1 tr\u1ecb \u0111\u1eddi s\u1ed1ng t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng<\/strong>: T\u0103ng l\u01b0\u1ee3ng s\u1ed1 du kh\u00e1ch, \u0111\u1ea7u t\u01b0 v\u00e0 ch\u00fa \u00fd c\u1ee7a truy\u1ec1n th\u00f4ng \u0111\u1ebfn \u0111\u1ecba ph\u01b0\u01a1ng.<\/li>\n\n\n\n<li><strong>Mang l\u1ea1i nhi\u1ec1u c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n kinh t\u1ebf l\u00e2u d\u00e0i v\u00e0 b\u1ec1n v\u1eefng<\/strong>: Th\u00fac \u0111\u1ea9y n\u1ec1n kinh t\u1ebf ph\u00e1t tri\u1ec3n v\u00e0 gi\u1ea3m thi\u1ec3u nh\u1eefng r\u1ee7i ro \u0111\u1ea7u t\u01b0 thi\u1ebfu tr\u1ecdng \u0111i\u1ec3m, d\u00e0n tr\u1ea3i.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">3. 5 Y\u1ebfu t\u1ed1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/yeu-to-can-va-du-de-xay-dung-thuong-hieu-dia-phuong.png\" alt=\"Gia t\u0103ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng (Ngu\u1ed3n: B\u00e1o Thanh Tra)\" class=\"wp-image-7877\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Gia t\u0103ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng (\u1ea2nh: B\u00e1o Thanh Tra)<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sau \u0111\u00e2y Sao Kim ch\u1ecdn l\u1ecdc 5 y\u1ebfu t\u1ed1 n\u1ec1n t\u1ea3ng \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 sau:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li><strong>T\u1ea1o ra m\u1ed9t t\u1ea7m nh\u00ecn chung cho t\u01b0\u01a1ng lai: <\/strong>\u0110\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a \u0111\u1ecba ph\u01b0\u01a1ng \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng c\u1ee7a khu v\u1ef1c.<\/li>\n\n\n\n<li><strong>X\u00e2y d\u1ef1ng m\u1ed9t h\u00ecnh \u1ea3nh nh\u1ea5t qu\u00e1n: <\/strong>T\u0103ng s\u1ef1 nh\u1eadn di\u1ec7n v\u00e0 ph\u1ee7 s\u00f3ng c\u1ee7a \u0111\u1ecba ph\u01b0\u01a1ng.<\/li>\n\n\n\n<li><strong>N\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 \u0111\u1ecbnh v\u1ecb: <\/strong>C\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh c\u1ee7a m\u1ed9t \u0111\u1ecba ph\u01b0\u01a1ng to\u00e0n di\u1ec7n v\u00e0 lu\u00f4n s\u1eb5n s\u00e0ng h\u1ecdc h\u1ecfi \u0111\u1ec3 s\u00e1nh vai v\u1edbi b\u1ea1n b\u00e8 qu\u1ed1c t\u1ebf.<\/li>\n\n\n\n<li><strong>G\u1ee1 b\u1ecf c\u00e1c quan ni\u1ec7m c\u1ed1 h\u1eefu b\u1ea5t l\u1ee3i: <\/strong>Gia t\u0103ng nh\u1eefng quan \u0111i\u1ec3m t\u00edch c\u1ef1c v\u1ec1 \u0111\u1ecba ph\u01b0\u01a1ng.<\/li>\n\n\n\n<li><strong>Thay \u0111\u1ed5i nh\u1eadn th\u1ee9c v\u1ec1 h\u00ecnh \u1ea3nh y\u1ebfu k\u00e9m: <\/strong>N\u00e2ng cao kh\u00e1i ni\u1ec7m v\u00e0 ki\u1ebfn th\u1ee9c v\u1ec1 \u0111\u1ecba ph\u01b0\u01a1ng trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/tam-nhin-va-su-menh\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u00e1ch vi\u1ebft t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh<\/strong><\/a><\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">4. S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p<\/h2>\n\n\n\n<p>Sau \u0111\u00e2y, Sao Kim \u0111\u01b0a ra \u0111\u00e1nh gi\u00e1 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p \u0111\u1ec3 b\u1ea1n n\u1eafm b\u1eaft:<\/p>\n\n\n\n<p><strong>Th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quy m\u00f4 l\u1edbn<\/li>\n\n\n\n<li>\u1ea2nh h\u01b0\u1edfng c\u00e1c y\u1ebfu t\u1ed1: k\u1ebf ho\u1ea1ch kinh t\u1ebf, ho\u1ea1t \u0111\u1ed9ng v\u0103n h\u00f3a &amp; x\u00e3 h\u1ed9i: (1) C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng, (2) \u0110i\u1ec3m n\u1ed5i b\u1eadt, \u0111\u1eb7c tr\u01b0ng, (3) Con ng\u01b0\u1eddi (c\u01b0 d\u00e2n, doanh nghi\u1ec7p, ch\u00ednh quy\u1ec1n), (4) Ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng&#8221;<\/li>\n\n\n\n<li>Ch\u00ednh ph\u1ee7, nh\u00e0 \u0111\u1ea7u t\u01b0, du kh\u00e1ch, ng\u01b0\u1eddi d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng<\/li>\n\n\n\n<li>\u1ea2nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh tr\u1ecb v\u00e0 kinh t\u1ebf c\u1ee7a to\u00e0n b\u1ed9 th\u00e0nh ph\u1ed1, qu\u1eadn, huy\u1ec7n, x\u00e3 ph\u01b0\u1eddng<\/li>\n\n\n\n<li>\u1ee8ng d\u1ee5ng qua \u0111\u1ecbnh v\u1ecb, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (b\u1ea3ng bi\u1ec3n, Profile) v\u00e0 chi\u1ebfn thu\u1eadt truy\u1ec1n th\u00f4ng (qu\u1ea3ng c\u00e1o, t\u00e0i tr\u1ee3\u2026)<\/li>\n<\/ul>\n\n\n\n<p><strong>Th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quy m\u00f4 linh ho\u1ea1t (nh\u1ecf, v\u1eeba, l\u1edbn) theo \u0111\u1eb7c th\u00f9 doanh nghi\u1ec7p<\/li>\n\n\n\n<li>Kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi c\u00e1c y\u1ebfu t\u1ed1 c\u1ee5 th\u1ec3 nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh v\u00e0 thu nh\u1eadp<\/li>\n\n\n\n<li>\u1ea2nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u00e1nh thu\u1ed9c doanh nghi\u1ec7p \u0111\u00f3<\/li>\n\n\n\n<li>\u1ee8ng d\u1ee5ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u0103n ph\u00f2ng (phong b\u00ec, danh thi\u1ebfp\u2026), \u0111i\u1ec3m b\u00e1n (bi\u1ec3n hi\u1ec7u c\u1eeda h\u00e0ng, standee, POS\u2026) v\u00e0 truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u (qu\u1ea3ng c\u00e1o, t\u00e0i tr\u1ee3\u2026)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-black-color has-text-color\">5. Case study n\u1ed5i ti\u1ebfng qu\u1ed1c t\u1ebf th\u00e0nh c\u00f4ng v\u1ec1 vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">5.1. Amsterdam &#8211; \u201cI amsterdam\u201d<\/h3>\n\n\n\n<p>Th\u1ee7 \u0111\u00f4 H\u00e0 Lan Amsterdam \u0111\u01b0\u1ee3c b\u00ecnh ch\u1ecdn l\u00e0 th\u00e0nh ph\u1ed1 t\u1ed1t th\u1ee9 2 tr\u00ean th\u1ebf gi\u1edbi trong m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t v\u1edbi 27 ngh\u00ecn ng\u01b0\u1eddi. \u0110i\u1ec1u \u0111\u00e3 c\u1ee7ng c\u1ed1 cho th\u1ee9 h\u1ea1ng n\u00e0y c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn chi\u1ebfn d\u1ecbch \u201cI amsterdam\u201d.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-i-amsterdam.png\" alt=\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng qua Chi\u1ebfn d\u1ecbch \u201cI amsterdam\u201d (Ngu\u1ed3n: iNews)\" class=\"wp-image-7883\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-i-amsterdam.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-i-amsterdam-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-i-amsterdam-768x512.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Chi\u1ebfn d\u1ecbch \u201cI amsterdam\u201d (\u1ea2nh: iNews)<\/p>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u201cI amsterdam\u201d \u0111\u01b0\u1ee3c t\u1ea1o ra nh\u1eb1m thay th\u1ebf h\u00ecnh t\u01b0\u1ee3ng Amsterdam c\u1ed5 k\u00ednh, truy\u1ec1n th\u1ed1ng v\u1edbi h\u00ecnh t\u01b0\u1ee3ng Amsterdam tr\u1ebb trung v\u00e0 \u0111a d\u1ea1ng. Amsterdam Partners \u01b0\u1edbc t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng logo \u201cI amsterdam\u201d \u0111\u01b0\u1ee3c ch\u1ee5p l\u1ea1i h\u01a1n 8000 l\u1ea7n v\u00e0 tr\u1edf th\u00e0nh \u0111\u1ecba \u0111i\u1ec3m thu h\u00fat du kh\u00e1ch nh\u1ea5t to\u00e0n th\u00e0nh ph\u1ed1.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">5.2. H\u00e0n Qu\u1ed1c &#8211; \u201cImagine your Korea\u201d&nbsp;<\/h3>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch \u201cImagine your Korea\u201d l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng c\u1ee7a H\u00e0n Qu\u1ed1c khi \u0111\u1ea5t n\u01b0\u1edbc n\u00e0y \u0111ang d\u1ea7n thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd t\u1eeb truy\u1ec1n th\u00f4ng qu\u1ed1c t\u1ebf.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1103\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-imagine-your-korea.png\" alt=\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng qua Chi\u1ebfn d\u1ecbch \u201cImagine your Korea\u201d\" class=\"wp-image-7884\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-imagine-your-korea.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-imagine-your-korea-218x300.png 218w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-imagine-your-korea-768x1059.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Chi\u1ebfn d\u1ecbch \u201cImagine your Korea\u201d (\u1ea2nh: Brands Vietnam)<\/p>\n\n\n\n<p>M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a chi\u1ebfn d\u1ecbch l\u00e0 \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt v\u0103n h\u00f3a H\u00e0n Qu\u1ed1c v\u00e0 t\u1ea1o \u0111i\u1ec3m kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn kh\u00e1c t\u1ea1i \u0110\u00f4ng \u00c1 v\u00e0 \u0111\u1ea1t 20 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch v\u00e0o n\u0103m 2020.<\/p>\n\n\n\n<p>\u0110\u1ec3 th\u1ef1c thi th\u00e0nh c\u00f4ng chi\u1ebfn d\u1ecbch, Logo v\u00e0 m\u1ed9t lo\u1ea1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng nh\u01b0 <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/xay-dung-kich-ban-quang-cao\/\">TVC<\/a>, <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-website\/\">Website<\/a>, <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-sales-kit-tai-lieu-ban-hang\/\">Sales Kit<\/a>\u2026&nbsp;<\/p>\n\n\n\n<p>T\u1eadn d\u1ee5ng s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a l\u00e0n s\u00f3ng Hallyu, ch\u1ec9 ngay sau khi chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c kh\u1edfi \u0111\u1ed9ng v\u00e0o n\u0103m 2014, s\u1ed1 l\u01b0\u1ee3ng du kh\u00e1ch \u0111\u00e3 t\u0103ng 16,6% so v\u1edbi n\u0103m tr\u01b0\u1edbc.&nbsp;&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"[BIGBANG x To:ur Imagination 2014] Imagine Your Korea BIGBANG TVC Eng Asia 30s\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/LbKnej04W6s?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.saokim.com.vn\/en\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-truyen-thong-marketing-tich-hop-imc\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>K\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng IMC<\/strong><\/a> &#8211; Gi\u1ea3i ph\u00e1p lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">5.3. Th\u00e1i Lan &#8211; \u201cI Hate Thailand&#8221;<\/h3>\n\n\n\n<p>N\u0103m 2014, T\u1ed5ng c\u1ee5c du l\u1ecbch Th\u00e1i Lan \u0111\u00e3 s\u1ea3n xu\u1ea5t m\u1ed9t video mang t\u00ean \u201cI hate Thailand&#8221; (T\u00f4i gh\u00e9t Th\u00e1i Lan) d\u01b0\u1edbi h\u00ecnh th\u1ee9c \u1ea9n danh.<\/p>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t nh\u1eb1m x\u00e2y d\u1ef1ng l\u1ea1i h\u00ecnh \u1ea3nh c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc n\u1ee5 c\u01b0\u1eddi &#8211; Th\u00e1i Lan trong m\u1eaft du kh\u00e1ch qu\u1ed1c t\u1ebf, tr\u01b0\u1edbc b\u1ed1i c\u1ea3nh n\u1ec1n du l\u1ecbch qu\u1ed1c gia \u0111ang nhanh ch\u00f3ng tu\u1ed9t d\u1ed1c.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-i-hate-thai-land.png\" alt=\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng qua Chi\u1ebfn d\u1ecbch \u201cI Hate Thailand\u201d\" class=\"wp-image-7885\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-i-hate-thai-land.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-i-hate-thai-land-300x188.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-i-hate-thai-land-768x480.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Chi\u1ebfn d\u1ecbch \u201cI hate Thailand&#8221; (\u1ea2nh: Cafebiz)<\/p>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch n\u00e0y nh\u01b0 g\u1eedi \u0111\u1ebfn du kh\u00e1ch l\u1eddi nh\u1eafn r\u1eb1ng \u201c\u0110\u1eebng \u0111\u1ebfn Th\u00e1i Lan, b\u1ea1n ch\u1eafc ch\u1eafn s\u1ebd y\u00eau \u0111\u1ea5t n\u01b0\u1edbc n\u00e0y&#8221;. K\u1ebft qu\u1ea3 l\u00e0 Th\u00e1i Lan \u0111\u00e3 h\u1ed3i ph\u1ee5c 15.9% ng\u00e0nh du l\u1ecbch trong n\u0103m t\u1edbi v\u00e0 chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng \u1eb5m gi\u1ea3i Adfest 2015 &#8211; gi\u1ea3i th\u01b0\u1edfng danh gi\u00e1 v\u1ec1 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"I hate Thailand\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/54uzEouACYs?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.saokim.com.vn\/en\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>M\u1ed9t s\u1ed1 qu\u1ed1c gia kh\u00e1c:&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"489\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-i-love-new-york.png\" alt=\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng qua Chi\u1ebfn d\u1ecbch \u201cI Love New York\u201d\" class=\"wp-image-7886\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-i-love-new-york.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-i-love-new-york-300x183.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-i-love-new-york-768x469.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u I Love New York tr\u00ean b\u00e1o ch\u00ed<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"579\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-porto.png\" alt=\"Qu\u1ea3ng c\u00e1o th\u00e0nh ph\u1ed1 Porto, B\u1ed3 \u0110\u00e0o Nha (Ngu\u1ed3n: Pinterest)\" class=\"wp-image-7887\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-porto.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-porto-300x217.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-porto-768x556.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Qu\u1ea3ng c\u00e1o th\u00e0nh ph\u1ed1 Porto, B\u1ed3 \u0110\u00e0o Nha (\u1ea2nh: Pinterest)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"599\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-manado.png\" alt=\"Qu\u1ea3ng b\u00e1 du l\u1ecbch c\u1ee7a th\u00e0nh ph\u1ed1 Manado, Indonesia tr\u00ean Instagram (Ngu\u1ed3n: dribbble)\" class=\"wp-image-7888\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-manado.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-manado-300x225.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-manado-400x300.png 400w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-manado-768x575.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Qu\u1ea3ng b\u00e1 du l\u1ecbch c\u1ee7a th\u00e0nh ph\u1ed1 Manado, Indonesia tr\u00ean Instagram (\u1ea2nh: dribbble)<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">6. Case x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng n\u1ed5i ti\u1ebfng t\u1ea1i Vi\u1ec7t Nam&nbsp;<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">6.1. Qu\u1ea3ng Ninh &#8211; \u201cN\u1ee5 c\u01b0\u1eddi H\u1ea1 Long\u201d<\/h3>\n\n\n\n<p>Ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng l\u1ee3i th\u1ebf t\u1ef1 nhi\u00ean n\u1ed5i tr\u1ed9i l\u00e0 V\u1ecbnh H\u1ea1 Long, Qu\u1ea3ng Ninh \u0111\u00e0o s\u00e2u th\u00eam v\u00e0o t\u1eeb gi\u00e1 tr\u1ecb c\u1ee7a con ng\u01b0\u1eddi \u1edf v\u00f9ng \u0111\u1ea5t n\u00e0y \u0111\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac v\u00e0 nh\u00e2n v\u0103n.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-ha-long.png\" alt=\"H\u1ea1 Long x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng qua chi\u1ebfn d\u1ecbch &quot;N\u1ee5 c\u01b0\u1eddi H\u1ea1 Long&quot;\" class=\"wp-image-7889\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-ha-long.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-ha-long-300x188.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-ha-long-768x480.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Chi\u1ebfn d\u1ecbch \u201cN\u1ee5 c\u01b0\u1eddi H\u1ea1 Long\u201d (\u1ea2nh: Brands Vietnam)<\/p>\n\n\n\n<p>T\u1ec9nh \u0111\u00e3 x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng chi\u1ebfn d\u1ecbch \u201cN\u1ee5 c\u01b0\u1eddi H\u1ea1 Long\u201d xoay quanh h\u00ecnh \u1ea3nh ng\u01b0\u1eddi d\u00e2n Qu\u1ea3ng Ninh v\u1edbi n\u1ee5 c\u01b0\u1eddi ni\u1ec1m n\u1edf, ch\u00e2n th\u00e0nh th\u1ec3 hi\u1ec7n s\u1ef1 m\u1ebfn kh\u00e1ch v\u00e0 l\u1ecbch thi\u1ec7p.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">6.2. TP. H\u1ed3 Ch\u00ed Minh &#8211; &#8220;Hello Ho Chi Minh city&#8221;<\/h3>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c tri\u1ec3n khai t\u1eeb th\u00e1ng 10\/2020 \u0111\u1ebfn th\u00e1ng 1\/2021 v\u1edbi nhi\u1ec1u \u0111i\u1ec3m m\u1edbi, t\u1eeb logo nh\u1eadn di\u1ec7n \u0111\u1ebfn s\u1ea3n ph\u1ea9m du l\u1ecbch, t\u1eeb \u0111\u00f3 n\u00e2ng ch\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m du l\u1ecbch hi\u1ec7n t\u1ea1i nh\u01b0 du l\u1ecbch y t\u1ebf, du l\u1ecbch \u0111\u01b0\u1eddng th\u1ee7y, du l\u1ecbch l\u1ecbch s\u1eed, v\u0103n h\u00f3a ngh\u1ec7 thu\u1eadt v\u00e0 \u1ea9m th\u1ef1c.<\/p>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau x\u00e2y d\u1ef1ng th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh tr\u1edf th\u00e0nh \u0111\u00f4 th\u1ecb du l\u1ecbch, n\u01a1i du kh\u00e1ch tr\u1ea3i nghi\u1ec7m nh\u1eefng gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t c\u1ee7a di s\u1ea3n v\u0103n h\u00f3a, l\u1ed1i s\u1ed1ng trong m\u1ed9t th\u00e0nh ph\u1ed1 an to\u00e0n, th\u00f4ng minh.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-thanh-pho-ho-chi-minh.png\" alt=\"TP HCM x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng qua chi\u1ebfn d\u1ecbch &quot;Hello Ho Chi Minh City&quot;\" class=\"wp-image-7890\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-thanh-pho-ho-chi-minh.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-thanh-pho-ho-chi-minh-300x169.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-thanh-pho-ho-chi-minh-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Chi\u1ebfn d\u1ecbch \u201cHello Ho Chi Minh city&#8221; (\u1ea2nh: Vtrip)<\/p>\n\n\n\n<p><em>&gt; Tham kh\u1ea3o th\u00eam:<\/em> <em><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/nhan-dien-thuong-hieu\/bo-nhan-dien-thuong-hieu-bao-gom-nhung-gi-chac-chan-truoc-gio-ban-da-hieu-sai\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec<\/strong><\/a>?<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">6.3. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch L\u1ea1ng S\u01a1n<\/h3>\n\n\n\n<p>\u0110\u1ebfn v\u1edbi trung t\u00e2m x\u00fac ti\u1ebfn du l\u1ecbch T\u1ec9nh L\u1ea1ng S\u01a1n, b\u00e0i to\u00e1n c\u1ee7a Sao Kim bao g\u1ed3m: Thi\u1ebft k\u1ebf Logo, S\u00e1ng t\u00e1c Slogan v\u00e0 Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0m sao th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c n\u00e9t \u0111\u1eb7c tr\u01b0ng, m\u1ee5c \u0111\u00edch m\u1eddi g\u1ecdi du kh\u00e1ch, s\u1ef1 t\u00f2 m\u00f2, kh\u00e1m ph\u00e1 v\u00f9ng \u0111\u1ea5t n\u00e0y.<\/p>\n\n\n\n<p>Bi\u1ec3u t\u01b0\u1ee3ng Logo l\u00e0 h\u00ecnh \u1ea3nh c\u00e1ch \u0111i\u1ec7u c\u1ee7a ng\u1ecdn n\u00fai M\u1eabu S\u01a1n h\u00f9ng v\u0129, giao h\u00f2a c\u1ee7a m\u00e2y n\u00fai, \u0111\u1ea5t tr\u1eddi. \u0110i\u1ec3m nh\u1ea5n b\u00f4ng hoa \u0111\u00e0o m\u00f9a xu\u00e2n th\u1ec3 s\u1ee9c s\u1ed1ng m\u00e3nh li\u1ec7t, v\u01b0\u1ee3t qua gi\u00f3 r\u00e9t kh\u1eafc nghi\u1ec7t, tr\u00e0n \u0111\u1ea7y s\u1ee9c s\u1ed1ng, kh\u00e1t v\u1ecdng v\u00e0 ni\u1ec1m tin t\u01b0\u01a1i s\u00e1ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"362\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/logo-lang-son.png\" alt=\"Logo ng\u00e0nh du l\u1ecbch L\u1ea1ng S\u01a1n thi\u1ebft k\u1ebf b\u1edfi Sao Kim\" class=\"wp-image-7891\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/logo-lang-son.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/logo-lang-son-300x136.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/logo-lang-son-768x348.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Logo ng\u00e0nh du l\u1ecbch L\u1ea1ng S\u01a1n thi\u1ebft k\u1ebf b\u1edfi Sao Kim<\/p>\n\n\n\n<p>\u0110\u1ed3ng th\u1eddi, \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf c\u1ee7a Sao Kim \u0111\u00e3 cho ra m\u1eaft <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-logo\/\"><strong>Logo<\/strong><\/a> mang h\u00ecnh \u1ea3nh m\u00f4 ph\u1ecfng l\u1ea1i hai y\u00eau c\u1ea7u tr\u00ean v\u00e0 k\u00e8m theo \u0111\u00f3 l\u00e0 <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/\"><strong>Mascot<\/strong><\/a><strong> <\/strong>\u201cB\u00e9 \u0110\u00e0o&#8221; tr\u1ebb trung, t\u01b0\u01a1i vui l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb qu\u1ea3 \u0111\u00e0o, \u0111\u1eb7c s\u1ea3n c\u1ee7a v\u00f9ng \u0111\u1ea5t n\u00e0y.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"494\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/mascot-du-lich-lang-son.png\" alt=\"Mascot ng\u00e0nh du l\u1ecbch L\u1ea1ng S\u01a1n thi\u1ebft k\u1ebf b\u1edfi Sao Kim\" class=\"wp-image-7892\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/mascot-du-lich-lang-son.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/mascot-du-lich-lang-son-300x185.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/mascot-du-lich-lang-son-768x474.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Mascot ng\u00e0nh du l\u1ecbch L\u1ea1ng S\u01a1n thi\u1ebft k\u1ebf b\u1edfi Sao Kim<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"531\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/bien-quan-cao-du-lich-lang-son.png\" alt=\"Bi\u1ec3n qu\u1ea3ng c\u00e1o ng\u00e0nh du l\u1ecbch L\u1ea1ng S\u01a1n thi\u1ebft k\u1ebf b\u1edfi Sao Kim\" class=\"wp-image-7893\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/bien-quan-cao-du-lich-lang-son.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/bien-quan-cao-du-lich-lang-son-300x199.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/bien-quan-cao-du-lich-lang-son-768x510.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Bi\u1ec3n qu\u1ea3ng c\u00e1o ng\u00e0nh du l\u1ecbch L\u1ea1ng S\u01a1n thi\u1ebft k\u1ebf b\u1edfi Sao Kim<\/p>\n\n\n<span style=\"--tl-form-height-m:523.594px;--tl-form-height-t:638.969px;--tl-form-height-d:638.969px;\" class=\"tl-placeholder-f-type-shortcode_38565 tl-preload-form\"><span><\/span><\/span>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">6.4. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch C\u00e0 Mau<\/h3>\n\n\n\n<p>\u0110\u1ebfn v\u1edbi Sao Kim, s\u1edf ban ng\u00e0nh C\u00e0 Mau giao b\u00e0i to\u00e1n v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ec9nh trong \u0111\u00f3 b\u1eaft \u0111\u1ea7u t\u1eeb chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh Logo v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1eebng \u0111i\u1ec3m ch\u1ea1m nh\u1ecf nh\u1ea5t nh\u01b0 \u1ea4n ph\u1ea9m du l\u1ecbch, Th\u01b0\u01a1ng m\u1ea1i, \u0110\u1ea7u t\u01b0, S\u00e2n bay Banner C\u1ed5ng ch\u00e0o T\u1ec9nh, Thi\u1ec7p Ch\u00fac T\u1ebft&#8230;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"748\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-ca-mau.png\" alt=\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u Du l\u1ecbch C\u00e0 Mau\" class=\"wp-image-7894\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-ca-mau.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-ca-mau-300x281.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-ca-mau-768x718.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">\u1ea4n ph\u1ea9m du l\u1ecbch C\u00e0 Mau \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u1edfi Sao Kim Branding<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"580\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-ca-mau-2.png\" alt=\"\u1ea4n ph\u1ea9m th\u01b0\u01a1ng m\u1ea1i, \u0111\u1ea7u t\u01b0 C\u00e0 Mau thi\u1ebft k\u1ebf b\u1edfi Sao Kim\" class=\"wp-image-7895\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-ca-mau-2.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-ca-mau-2-300x218.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/12\/thuong-hieu-dia-phuong-ca-mau-2-768x557.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">\u1ea4n ph\u1ea9m th\u01b0\u01a1ng m\u1ea1i, \u0111\u1ea7u t\u01b0 C\u00e0 Mau thi\u1ebft k\u1ebf b\u1edfi Sao Kim<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">T\u1ed5ng k\u1ebft<\/h2>\n\n\n\n<p>Hi\u1ec3u v\u1ec1 kh\u00e1i ni\u1ec7m<strong> th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng <\/strong>l\u00e0 ph\u1ea3i n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u1ea3 ki\u1ebfn th\u1ee9c v\u00e0 c\u00e1c giai \u0111o\u1ea1n x\u00e2y d\u1ef1ng v\u00e0 ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\"><strong>Sao Kim<\/strong><\/a> mong r\u1eb1ng v\u1edbi b\u00e0i vi\u1ebft n\u00e0y, b\u1ea1n s\u1ebd hi\u1ec3u \u0111\u01b0\u1ee3c r\u00f5 h\u01a1n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3 trong vi\u1ec7c n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 khu v\u1ef1c.<\/p>\n\n\n\n<p>T\u1eeb nh\u1eefng ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c trong chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh ri\u00eang bi\u1ec7t v\u00e0 tr\u1edf n\u00ean thu h\u00fat h\u01a1n v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; \u0110\u0103ng k\u00fd ngay <\/em><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/tu-van-chien-luoc-thuong-hieu\/\"><strong><em>t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u <\/em><\/strong><\/a><em>\u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 doanh nghi\u1ec7p v\u00e0 ho\u1ea1ch \u0111\u1ecbnh k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng t\u1ed1i \u01b0u!<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:<\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blog Sao Kim<\/a><\/strong>, <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\">C\u1ea9m Nang Sao Kim<\/a><\/strong><\/p>\n\n\n\n<p><strong>Facebook:<\/strong> <strong><a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\">Sao Kim Branding<\/a><\/strong><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>: <strong><a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\">Sao Kim Branding<\/a><\/strong><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #XayDungThuongHieu #ThuongHieu #ChienLuocThuongHieu&nbsp; #ThuongHieuDiaPhuong<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>X\u00e2y d\u1ef1ng Th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng c\u0169ng quan tr\u1ecdng t\u01b0\u01a1ng t\u1ef1 l\u00e0m th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p, nh\u1eb1m thu h\u00fat Nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 Kh\u00e1ch du l\u1ecbch v\u1edbi h\u00ecnh \u1ea3nh h\u1ea5p d\u1eabn v\u00e0 \u0111\u1ecbnh v\u1ecb r\u00f5 r\u00e0ng. <\/p>\n","protected":false},"author":24,"featured_media":7880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-7820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":3499,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/7820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=7820"}],"version-history":[{"count":1,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/7820\/revisions"}],"predecessor-version":[{"id":55921,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/7820\/revisions\/55921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/7880"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=7820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=7820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=7820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}