{"id":290,"date":"2021-12-15T17:47:06","date_gmt":"2021-12-15T10:47:06","guid":{"rendered":"https:\/\/demo.saokim.com.vn\/saokimpackaging\/projects\/the-results-6\/"},"modified":"2021-12-19T22:28:54","modified_gmt":"2021-12-19T15:28:54","slug":"the-results-6","status":"publish","type":"projects","link":"https:\/\/www.saokim.com.vn\/packaging\/projects\/the-results-6\/","title":{"rendered":"The Results"},"content":{"rendered":"

Heritage Coffee
\nA Mindful Sip<\/h1>\n

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.<\/p>\n

Client:<\/p>\n

Heritage Coffee<\/p>\n

Services:<\/p>\n

Packaging Design<\/p>\n

Agency:<\/p>\n

SAOKIM PACKAGING<\/p>\n

Location:<\/p>\n

Vietnam<\/p>\n

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The Results<\/h2>\n

Thanks to our new branding efforts, Red Gold\u2019s \u2018Tomato Love\u2019 brand saw a 148% increase in tested purchase intent, nationwide adoption into Kroger branded grocery stores and a 2x increase in sales in the first 3 months. The future tastes good.<\/p>\n

X
\n0
\nIncrease in sales the first three months.
\n0
\n%
\nIncrease in consumer purchase intent.<\/p>\n

Our Process<\/p>\n

An amazing design solution that was brought to life in a unique way.<\/h2>\n

\u0110\u00e1nh gi\u00e1 hi\u1ec7n tr\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n

Thanks to our new branding efforts, Red Gold\u2019s \u2018Tomato Love\u2019 brand saw a 148% increase in tested purchase intent<\/p>\n

Nghi\u00ean c\u1ee9u bao b\u00ec s\u1ea3n ph\u1ea9m<\/h3>\n

Thanks to our new branding efforts, Red Gold\u2019s \u2018Tomato Love\u2019 brand saw a 148% increase in tested purchase intent<\/p>\n

Concept
\nDevelopment<\/h3>\n

Millennials like a pretty kitchen, and so it was important that the packaging looked the part. Using bright colors and a heart motif, we<\/p>\n

Concept Design Refinement<\/h3>\n

Thanks to our new branding efforts, Red Gold\u2019s \u2018Tomato Love\u2019 brand saw a 148% increase in tested purchase intent<\/p>\n

\"\"
\n\"\"
\n\"\"
\n\"\"
\n\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

BRAND STRATEGY, COPYWRITE<\/p>\n","protected":false},"featured_media":299,"parent":0,"template":"","meta":[],"projects_cat":[26,27,28],"acf":[],"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/packaging\/wp-json\/wp\/v2\/projects\/290"}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/packaging\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/packaging\/wp-json\/wp\/v2\/types\/projects"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/packaging\/wp-json\/wp\/v2\/projects\/290\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/packaging\/wp-json\/wp\/v2\/media\/299"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/packaging\/wp-json\/wp\/v2\/media?parent=290"}],"wp:term":[{"taxonomy":"projects_cat","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/packaging\/wp-json\/wp\/v2\/projects_cat?post=290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}