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Gift brand (Brand Gifts) is a form of gifts is common in enterprises, especially in the marketing campaign. Let’s learn about brand gifts with Venus and a checklist of 6 things to know about brand gifts in this article.

1. What is a brand gift?

Brand gifts, or promotional gifts, are products that businesses give to customers, partners or their own employees on some special occasions such as company birthdays, holidays, Tet, etc.

These gifts are often printed with logos, engraved images, slogans, identification signs of the company or the messages that the company wants to convey to its customers and partners.

The purpose of brand gifts is to increase brand recognition in the minds of customers.

A sample of SAMSUNG's branded gift
A sample of SAMSUNG’s branded gift

 

2. Checklist 6 things businesses need to know about brand gifts

Brand gifts, or promotional gifts, are products that businesses give to customers, partners or their own employees on some special occasions such as company birthdays, holidays, Tet, etc.

These gifts are often printed with logos, engraved images, slogans, identification signs of the company or the messages that the company wants to convey to its customers and partners.

The purpose of brand gifts is to increase brand recognition in the minds of customers.

 

2.1. Gift giving object

Before you come up with a gift idea, you need to determine the target group to give the gift to. The more specific a customer profile you draw, the easier it will be for you to identify the gift you want to give.

Some suggestions to help you easily identify your target audience:

Customer age?
Their job?
Average income?
Habits at work?

Tip: Consider who the client’s next of kin is? to give more meaningful gifts. Helping customers take care of their loved ones and family is a great marketing solution.

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