Founded in 2011, VietnamMM was one of the earliest players in Vietnam’s food delivery scene and has been the preferred choice by the expat communities in Hanoi and Ho Chi Minh City. In 2015, it acquired Foodpanda’s Vietnam operations from Rocket Internet for a reported amount of US$500,000.

Baemin quickly snapped up VietnamMM upon its entrance into the country in May 2019. The South Korean food delivery firm is currently operating only within Hanoi and Ho Chi Minh City, with a focus on serving inner districts for better optimization, including reducing delivery time.

Baemin is part of Woowa Brothers, a South Korean tech unicorn that was bought by DeliveryHero in a $US4 billion deal announced last December.

Vietnam’s food delivery market is very competitive, with companies spending aggressively to lure merchants and consumers. Its biggest players currently are GrabFood, Now.vn (part of the Sea Group), and Gojek’s GoFood.

Founded in 2011, VietnamMM was one of the earliest players in Vietnam’s food delivery scene and has been the preferred choice by the expat communities in Hanoi and Ho Chi Minh City. In 2015, it acquired Foodpanda’s Vietnam operations from Rocket Internet for a reported amount of US$500,000.

Baemin quickly snapped up VietnamMM upon its entrance into the country in May 2019. The South Korean food delivery firm is currently operating only within Hanoi and Ho Chi Minh City, with a focus on serving inner districts for better optimization, including reducing delivery time.

Baemin is part of Woowa Brothers, a South Korean tech unicorn that was bought by DeliveryHero in a $US4 billion deal announced last December.

Vietnam’s food delivery market is very competitive, with companies spending aggressively to lure merchants and consumers. Its biggest players currently are GrabFood, Now.vn (part of the Sea Group), and Gojek’s GoFood.

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